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Conference Proceedings July 4-6, 2017 Hong Kong HKICSS Hong Kong International Conference on Social Sciences IHTMM International Hospitality, Tourism, Marketing & Management Conference APCMB Asia-Pacific Conference on Management and Business HKICSS Hong Kong International Conference on Social Sciences ISBN 978-986-5654-00-9 IHTMM International Hospitality, Tourism, Marketing & Management Conference ISBN 978-986-5654-51-1 APCMB Asia-Pacific Conference on Management and Business ISBN 978-986-89844-0-0 Content Welcome Message ................................................................................................................................ 3 General Information for Participants ........................................................................................... 4 International Committees ................................................................................................................ 6 International Committee of Social Sciences ...................................................................... 6 Special Thanks to Session Chairs ................................................................................................ 10 Conference Venue Information .................................................................................................... 11 Royal Plaza Hotel Floor Plan (6th Floor) ................................................................................... 12 Conference Schedule ....................................................................................................................... 13 Tourism Panel Discussion.............................................................................................................. 15 Oral Sessions ...................................................................................................................................... 17 Economics / Finance ............................................................................................................... 17 APCMB-0001 ....................................................................................................................... 18 HKICSS-0034 ....................................................................................................................... 20 APCMB-0005 ....................................................................................................................... 21 HKICSS-0011 ....................................................................................................................... 23 HKICSS-0052 ....................................................................................................................... 25 Culture / Literature and Linguistics / Society / Hospitality / Tourism ................ 35 HKICSS-0015 ....................................................................................................................... 37 HKICSS-0041 ....................................................................................................................... 44 HKICSS-0049 ....................................................................................................................... 46 IHTMM-0003 ....................................................................................................................... 47 IHTMM-0005 ....................................................................................................................... 49 HKICSS-0062 ....................................................................................................................... 53 Management / Marketing ..................................................................................................... 72 HKICSS-0028 ....................................................................................................................... 74 HKICSS-0031 ....................................................................................................................... 87 HKICSS-0042 ....................................................................................................................... 96 IHTMM-0004 ....................................................................................................................... 98 HKICSS-0067 ..................................................................................................................... 111 HKICSS-0036 ..................................................................................................................... 117 HKICSS-0058 ..................................................................................................................... 118 Education ................................................................................................................................. 129 HKICSS-0007 ..................................................................................................................... 130 HKICSS-0008 ..................................................................................................................... 148 HKICSS-0009 ..................................................................................................................... 159 1 HKICSS-0022 ..................................................................................................................... 169 HKICSS-0035 ..................................................................................................................... 174 Poster Sessions ............................................................................................................................... 186 Management / Management and Decision Science / Psychology ........................ 186 HKICSS-0017 ..................................................................................................................... 187 APCMB-0006 ..................................................................................................................... 190 HKICSS-0056 ..................................................................................................................... 203 2 Welcome Message Local Host Dr. Ricky Ng Vocational Training Council, Hong Kong Dear scholars, academics and friends, A warm welcome to you all. On behalf of Higher Education Forum (HEF), it is my pleasure to greet and looking forward to meet you in Hong Kong in the conference in July 2017. This conference in Hong Kong not only provides a platform for researchers, academics and project managers to exchange and update academic knowledge but also an arena for international networking. You may have noticed that that the ecology of tourism has been changing over the last decade, especially with the advancement of technology. There are increasing online activities that are related to travel and tourism, no matter it is on budget airline, online hotel booking, shopping behaviour, consumption and cultural experience, just to name a few. The aforementioned are only a few issues that would make this conference fruitful and insightful and I am of certain that this conference will play the role of think tank, enables us to look at the issues in tourism from different perspectives. Taking this opportunity, I sincerely hope you will enjoy the conference and have a wonderful trip in Hong Kong. Yours faithfully, Dr Ricky Ng 3 General Information for Participants Registration The registration desk will be situated on the 6th floor at Royal Plaza Hotel during the following time: 08:30-15:30, Tuesday, July 4, 2017 08:30-11:00, Wednesday, July 5, 2017 Organizer Higher Education Forum (HEF) Tel: + 886 2 2740 1498〡www.prohef.org A Polite Request to All Participants Participants are requested to arrive in a timely fashion for all addresses. Presenters are reminded that the time slots should be divided fairly and equally by the number of presentations, and that they should not overrun. The session chair is asked to assume this timekeeping role and to summarize key issues in each topic. Certificate Certificate of Presentation or Certificate of Attendance A certificate of attendance includes participant’s name and affiliation, certifying the participation in the conference. A certificate of presentation indicates a presenter’s name, affiliation and the paper title that is presented in the scheduled session. Certificate Distribution Oral presenters will receive a certificate of presentation from the session chair after their presentations or at the end of the session. Poster presenters will receive a certificate of presentation from the conference staff at the end of their poster session. The certificate of presentation will not be issued, either at or after the conference, to authors whose papers are registered but not presented. Instead, the certificate of attendance will be provided after the conference. 4 Preparation for Oral Presentations All presentation rooms are equipped with a screen, an LCD projector, and a laptop computer installed with Microsoft PowerPoint. You will be able to insert your USB flash drive into the computer and double check your file in PowerPoint. We recommend you to bring two copies of the file in case that one fails. You may also connect your own laptop to the provided projector; however please ensure you have the requisite connector. Preparation for Poster Presentation Materials Provided by the Conference Organizer: 1. X-frame display & base fabric canvases (60cm×160cm) 2. Adhesive tapes or binder clips Materials Prepared by the Presenters: 3. Home-made poster(s) 4. Material: not limited, can be posted on the canvases 5. Recommended