Chapter I
Introduction
1.1 Background
Since ancient times, chocolate or cacao has been well known in around the
world as currency, medicine and precious food or drink. Chocolate in form food
and drink is the most famous one. At first, cacao tree comes from Europe. Then
by trade and colonialism, this plant was spreading around the world. Therefore, in
some countries chocolate or cacao has an important role as their plantation
commodity.
Not many people know that Indonesia is the big three in the world as cacao
producing country after Ghana and Ivory Coast. It shows that chocolate has a
good potential in business and agriculture in Indonesia. Consequently, there are
some companies in Indonesia which process and produce cacao beans, cacao
powder, cacao butter. However, it is not enough to make Indonesian chocolate is
famous as Belgian chocolate. It is because most of the chocolate that is exported
by Indonesia is in the raw or half raw materials. That is why Indonesia has to
create a unique and interesting product of chocolate.
Fortunately these days, several companies in Indonesia create the innovation of
chocolate. They combine chocolate with something interesting which is related to
culture or traditional food as additional value of their product.
One of the innovation of chocolate in Indonesia comes from Garut. Garut that is
famous for its dodol has the unique product of chocolate. It is a kind of chocolate
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combined with traditional food from Garut such as dodol and ranginang. They
also use the taste of Indonesian fruit as another variant of the chocolate flavour.
Moreover, the uniqueness of this product is the unusual packaging. They use
besek (container made of wooden bamboo) as the package. Some of them also put
the picture of tourism place in Garut such as Papandayan mount, Talaga Bodas
mount, Candi Cangkuang and so on.
However, this Indonesian chocolate especially from Garut is not as famous as
Indonesia coffee such as Luwak coffee. In order to introduce Garut Chocolate to
the international people, I am interested in making a book delivering in English
which explains about Cokelat Garut includes the traditional snacks that are
combined with chocolate, the process of making the traditional snacks, and the
combination of chocolate and those traditional snacks.
1.2 Problem Identifications
Indonesian traditional snacks is worthy to be introduced to other country.
However sometimes it looks not interesting because of its package. Fortunately,
there are some Sundanese people who create Cokelat Garut as innovation in
traditional snacks. This kind of innovation can add the value of its traditional
snacks. Unfortunately, there are not many books talk about Indonesian traditional
snacks especially book about Cokelat Garut. Moreover, the book about Cokelat
Garut has not been written in English version yet.
1.3. Project Aims
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The aim of this project is to develop a book of Cokelat Garut in order to
introduce Cokelat Garut to the world as the innovation of Indonesian tradisional
snacks. Then, this book also can provide the information about Cokelat Garut to
domestic and foreign tourists.
1.4 Project Questions
The project questions of this project are :
1.4.1 What kind of information about Cokelat Garut that can be provided in this
project?
1.4.2 What writing types are used in writing the book about Cokelat Garut?
1.5 Project Methods
The research methods of doing this project are divided into some steps.
Fist step is collecting the information. Collecting information are done done
through literature study, observation, and interview. In literature study, the present
writer read and review the products that are similar to the project to know the
strength and weaknesses of those products. Moreover, literature study is
important to collect the available information which related to topic. Websites,
magazine and books are the possible resources that can be collected to do this
literature study. Another way to collect the data is through observation.The
observation was conducted in several producers of traditional snacks and
companies in Garut which produces Cokelat Garut such as PT. Tama Coklat,
Roslyn’s Chocolate Company and PT. Herlinah Cipta Pratama. Other method to
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collect data is by interview the producer of traditional snakcs and the owner of
PTTama Coklat, Roslyn’s Chocolate Company and PT. Herlinah Cipta Pratama
also several workers in those companies.
The second step is writing process. Buscemi (2002) explain that there are
several writing processes that can be done in composing a piece of writing. They
are prewriting,drafting, revising the draft, editing and proofreading.
The third step is designing the book. This step includes making the layout
of the book, inserting the picture/diagrams, considering colour and font of the
book. And the last step is printing the book. After finishing the steps above,
printing the book and make it into several copies are the next step that should be
done.
1.6 Significance of Project
The project significances are:
1.6.1. For the writer:
- Through this project, the present writer can apply the lesson such as
Essay Writing, Text Editing, Vocabulary and Grammar in writing a
book.
- The information about Cokelat Garut will enrich the knowledge of the present writer.
1.6.2. English Department in POLBAN
This final project will add the variety of final project of English
Department Polban. Moreover, it also can be an example or reference for
the next student who will make this kind of product.
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1.6.3. Community
- This product can be a kind of promotional tool for Cokelat Garut.
- People who read this book will get information about Cokelat Garut as the
innovation of traditional snacks.
- Hopefully, it can increase the tourism of Garut, West Java and its surrounding.
1.7 Scope and Limitation of the product
The scope and limitation of the product are:
1.7.1. The Indonesian traditional snacks that will be discussed are just those
which are combined with chocolate.
1.7.2. The example of chocolates mentioned in the book are only produced by 3
companies in Garut. They are PT. Tama Cokelat, PT Rossalina Sejahtera
Utama and PT. Herlina Cipta Pratama.
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1.8 Organization of the Report
The organization of the project report contains five chapters. Chapter one is
introduction which includes background, problem identification, project aims,
project questions, project methods, significance of project, scope and limitation of
the product. Next is chapter two which explains about literature review and
theoretical framework. Literature review discusses the explanation of some
resources that relate to my project. Theoretical framework contains the
explanation of theories used in making this project. Chapter three is methods of
production which explains steps that should be done to making this project.
Chapter four is results and discussions. This chapter describe the results of the
project. It also contains the discussion of the problem identification and research
questions of the project. The last chapter is conclusions and recommendations
include the conclusion of the whole project and the recommendations for further
project.
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