Sustainable Dependable Performance 200720072007 ANNUALANNUALANNUAL REPORTREPORTREPORT TMTMTM
® KELLOGG COMPANY 2007 ANNUAL REPORT Sustainable ® Dependable Performance TM KELLOGG COMPANY • ONE KELLOGG SQUARE • BATTLE CREEK, MICHIGAN 49016 • TEL (269) 961-2000 • www.kelloggcompany.com 2007 ANNUAL REPORT TM Kellogg Company 2007 Annual Report Net Sales (million $) Total Shareowner Return Sustainable 11,776 20% 19% Dependable 18% 10,907 15% 16% 10,177 Performance 9,614 7% 5% 8,811 3% Vision To be the food company of choice. -1% Kellogg Mission To drive sustainable growth through the power of our people and brands S&P Packaged Foods Index -8% 03 04 05 06 07 03 04 05 06 07 by better serving the needs of our consumers, customers and communities. Net sales increased again For the seventh consecutive year, in 2007, the seventh Kellogg Company’s total return to With 2007 sales of nearly $12 billion, Kellogg Company is the world’s leading producer of cereal consecutive year of growth. shareowners exceeded that of the and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal S&P Packaged Food Index. bars, fruit-flavored snacks, frozen waffles, and veggie foods. The Company’s brands include Kellogg’s®, Keebler ®, Pop-Tarts®, Eggo®, Cheez-It ®, Nutri-Grain®, Rice Krispies ®, Morningstar Farms ®, Famous Amos ®, Special K ®, Stretch Island ®, All-Bran ®, Frosted Mini-Wheats®, Club ® and Kashi ®. Kellogg products Cash Flow (a) (million $) Dividends ($ per share) Net Earnings Per Share ($) (diluted) Operating Profit (million $) are manufactured in 18 countries and marketed in more than 180 countries around the world. 1,868 1,031 1.20 2.76 1,750 1,766 Table of Contents 1.14 1,681 950 957 2.51 924 1.06 Letter to Shareowners 2 2.36 1.01 1.01 1,544 Global Operations 8 2.14 769 1.92 Sustainable Dependable Global Brands 14 Our Nutrition Heritage 15 03 04 05 06 07 03 04 05 06 07 03 04 05 06 07 03 04 05 06 07 Our People 16 Dividends per share have Earnings per share of $2.76 Operating profit increased Including over $60 million of Environmental Sustainability 18 increased 19% over the past were 10% higher than 2006.
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