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MEMORANDUM TO: Governor M. Michael Rounds DATE: May 7, 2003 FROM: Patricia Van Gerpen SUBJECT: Tourism's April Monthly Stat

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MEMORANDUM TO: Governor M. Michael Rounds DATE: May 7, 2003 FROM: Patricia Van Gerpen SUBJECT: Tourism's April Monthly Stat MEMORANDUM TO: Governor M. Michael Rounds DATE: May 7, 2003 FROM: Patricia Van Gerpen SUBJECT: Tourism’s April Monthly Status Report Rural Tourism Development Fulfilled requests for Agritourism packets to individuals interested in starting a Farm/Ranch vacation business. Public Relations Coordinated logo embroidery on polo shirts, which is one aspect of the “Have You Been To…?” campaign to celebrate National Tourism Week (NTW), May 10-18. Delivered shirts to contact at the South Dakota Women’s Prison (low bid) for embroidery of South Dakota script and the Have You Been To..? logo. Shipped embroidered shirts and invoices to participating CVBs, per their order. Provided further information to CVBs regarding the campaign, and assisted with their newsletter copy and other miscellaneous information. Stamps for passport games have been completed and passport game booklets were ordered and received and sent to each CVB along with appropriate stamps. Designed template for the inside of the passport booklet to coordinate with the number of attractions (stamp boxes) in each city for the participating CVBs. Designed lapel buttons for the campaign for the CVBs and the Interstate Information Centers. Also for NTW, approved final radio spot and newspaper ad; sent completed TV spot to in-state stations; completed time frame to send press releases prior to start of NTW; and made appointments with Dakota Radio Group, KCCR, KSFY, KELO AM, SD Public Radio, KOOL 98, KORN, KJJQ, KWAT, KDLO, KIXX and KKSD. Will contact following media for appointments: Brookings Register, KBRK, Daily Republic, Capital Journal, KSOO, KELO FM, KELO TV, KDLT, Argus Leader, KSDR, KYNT and Public Opinion. Mailed 39 media teasers for NTW media blitz, consisting of a disposable camera and campaign information inserted into a South Dakota fanny pack. Designed eight different ad mock-ups and different ad sizes for the participating CVBs, after receiving ad copy. Sent to each for approval. Will finalize ads and place in designated newspapers in early May. Established a link on travelsd.com to Missouri River boat ramp information. Provided information on movie locations that are near hotels to a freelance writer completing a story for a number of publications, including the New York Daily Post; and general information to Fodor’s Travel Guide and AAA South Dakota. Interviewed and/or provided information to RV’ing in America, RV World, National Geographic Traveler, Elite Traveler, KFAN (Minneapolis) radio, Minnesota Monthly, Booth Newspapers (southern U.S.) regarding travel trends and camping in South Dakota, Rapid City Journal, Wayne Ortman of the Associated Press, Fedgazette, student from Augustana College on marketing, KNBN for 2003 inquiry numbers, and freelance writer for tidbits in upcoming publication of Unlimited. Checked South Dakota facts for the Highbury Columbus World Travel Guide. Compiled trivia and fun fact information for World Travel Guide. Fulfilled requests for media kits to Dockery House Publishing, Texas; Midwest Living, Iowa; writers in Oklahoma, New Mexico, and South Carolina; Charleston Free Time, South Carolina; and Bunac Travel Guide, Washington DC. Lined up fall trip for Endless Vacations. Continued working with Fort Sisseton Historical Festival officials on satellite feed plan for June event. Reserved truck for Mount Rushmore National Memorial’s fireworks in July. Assisted Children’s Geography Series with South Dakota geography information and stock footage. Lined up itinerary and finalized rooms for the grand prize winner of a South Dakota trip as part of a Clear Channel Communications, Florida, promotion across that state. Worked on following media projects: Trailshead Adventures television on hiking and biking in the state; Kawasaki for “Jet Ski the Trail” hosting; and Sioux Falls on initial planning for the International Snowmobile Congress’ annual convention to be held in June 2004. Press hits with circulation and estimated ad equivalence include: Capital Journal (4,636) two articles for ad equivalence of $283; Sioux Falls Argus Leader (73,167) three articles for ad equivalence of $3,711; Rapid City Journal (35,465) two articles for ad equivalence of $992; Aberdeen American News (18,000) for ad equivalence of $734; and Watertown Public Opinion’s web site. Total ad equivalence is $5,720. Group Tour Received delivery of 5,000 Group Tour Planning Guides, which is updated every two years. Thirty-six South Dakota businesses participated in the Rocky Mountain International (RMI) Roundup Marketplace and activities, which are held in one of the four RMI states each year. This year was South Dakota’s turn to host the group and show off the state, which headquartered in Rapid City this year. Wrote and/or hosted eight familiarization (fam) tours and made arrangements with suppliers for RMI Roundup overseas attendees. There were 32 tour operators who attended from the United Kingdom, Germany, France, Benelux, and Italy markets. Many of the tour operators and overseas representatives attended pre- and post-fam tours: Tony Daly of Ranchrider, United Kingdom, who attended a personalized pre-fam of Custer State Park and ranches; Sissy Gibbs of America 4 You, California, an inbound receptive for Germany, who attended a personalized pre-fam of ranches and a post-fam of the Black Hills; Olga Mazzoni, Stephano Nannoni, and Patricia Pegalotti/UVET from Italy attended a personalized post-fam to ranches; Stefanie Empter of Pferde & Mehr, Germany, attended a personalized post-fam to ranches; Arjan Helle and Karin Gomes, our new representatives from the Benelux market, attended a pre-fam of Black Hills attractions; Jetset from France along with Isabelle Chartier with BACKROADS, Jean-Pierre Baille with CONTRASTE, and Leslie Brebion with VOYAGEURS DE MONDE attended a personalized post-fam to the Black Hills, Badlands, and Pine Ridge areas. Four attendees visited central and eastern South Dakota and Badlands National Park and nine attendees visited western South Dakota including the Black Hills, Badlands, and Pine Ridge – visiting all attractions that participated in the RMI Marketplace. They were hosted by Tourism. Researched and selected appointment requests for tour operators from around the world for Travel Industry Association of America (TIA) Pow Wow to be held in May in St. Louis. Sent Pow Wow agenda and information to five South Dakota businesses that will attend and share the South Dakota booth. Revised 2Nation Tours maps and sent changes to designer. Fulfilled requests for tour helps from Emerald Vacations and Emerald Charters, North Dakota. Leads from all international trade shows were sent to 605 South Dakota suppliers interested in marketing to international tour operators. This included 26 leads from RMI Roundup in Rapid City; 67 leads from ITB, Berlin; eight leads from the Paris reception; 53 leads from BIT, Italy; nine leads from the Benelux seminars; and 14 leads from the Irish Mission. Hosted two journalists with (ASTI), America Journal, Germany, who researched their magazine article on Lewis and Clark. Finalized fam for group tour operator who will be in South Dakota on behalf of Jetset Tours in May. Hosted Spring Group Tour Fam for 12 tour operators to the Lewis and Clark Trail and the Black Hills. Some of the tour operators are already working on tours for 2003. AAA/CAA Sent gifts, posters, videos, and vacation guides to AAA Minnesota/Iowa for their Minneapolis and Mankato offices for an open house highlighting South Dakota. Fulfilled requests for travel information to AAA/CAA offices and independent travel agencies from Colorado, Iowa, Illinois, Michigan, Minnesota, North Carolina, Ohio, and three offices in Canada. Outdoors Wrote, edited, and finalized the fall/winter 2003 “Outdoor News.” Stories include deer hunting, goose hunting, snowmobiling, smallmouth bass fishing, and bird watching. Scheduled to be mailed to 3,000 outdoor media contacts in May. Completed proofing copy changes for Adventure Travel Guide. Finalized itinerary and made arrangements in communities for Great Faces. Great Birding Places. hosting. Sent invitations to Krause Publications, Wildlife Art magazine, and various freelancers. Confirmed appointments with state parks, wildlife refuges, and other locations along the tour. Worked with media on travel arrangements. Worked with Alpen Outdoors for optics to be used on the trip. Met with committee to finalize site selection and discuss Glacial Lakes and Prairies Birding Trail guidebook layouts. Obtained maps from Department of Game, Fish and Parks for the guidebook and worked with the U.S. Fish and Wildlife Service on other aspects of the booklet. Continued researching sources for photographs to use in guidebook. Trail materials, guidebook, and web site have a completion date in May. Provided information to Birder’s World in regards to birding in South Dakota. Arranged media fishing trips on Lake Oahe for newspaper writers from the Argus Leader, Dakota Country, and Sioux City Journal; and for Outdoorsmen Adventures, Backroads with Ron and Raven, and North American Fisherman television shows. Hosted Wisconsin Outdoor News on a turkey hunt. Worked on following media projects: Grouse hunt for book entitled “Sharptails” by Krause Publications; Field and Stream Radio, live broadcast in South Dakota during pheasant season; pheasant hunts for television: Hunting with Hank, Upland Days with Dash and Dez, Dez Young’s Wingshooter’s Journal, North Country Adventures; pheasant/waterfowl for television: Benelli’s American Safari, A Dog’s Life, and Outdoor World; and turkey hunts for television: ESPN Outdoors in the Sturgis area, Cross Timbers Productions and Elk Country Journal – both in May. Film Office Completed preparations and attended the 2003 Association of Film Commissioners International’s (AFCI) Location Expo trade show in Santa Monica, California. This show allows film offices from all over the world to market their areas to film makers, producers, location managers, and other decision makers in the entertainment industry. South Dakota shares a booth with the other Northern Plains and Rockies Consortium partners: Montana, Idaho, and Wyoming. The booth looks like an old west-town and receives much attention.
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