Tradition Vs. Innovation”, Playing Well Into Welum’S Core Where We Aim to Reinvent the Editorial Platform

TRADITION. INNOVATION VS Welum’s third coffee table book is here! As per tradition, our coffee table books are avenues in which we explore different themes, and take the liberty to rethink the notion of a printed book. The content is from all over the world, showcasing some uniquely interesting talent as always. The theme for the third book is “Tradition vs. Innovation”, playing well into Welum’s core where we aim to reinvent the editorial platform. For this theme we’ve played with the idea of illumination and very literally explored our own brand (‘we are lum-inous’). We took the book’s cover, traditionally there to protect the con- tents of the book, and transformed it into a DIY multipurpose element with an innovative twist. The cover is made of clear plastic, and following the instruc- tions on the last page, the reader can use the cover to create a 3D prism for viewing holographic moving images. This way the reader can engage with the book in a completely different way, using traditional craftsmanship to create a quite innovative and surreal experience. Once the prism is assembled, you simply place it onto a smartphone or tablet, go to Welum’s Flash Channel on our site and play the 3D holographic video. You are in for a treat! The future is here, and Welum wants to explore it with you. AFRICMIDDLEA MIDDLE AFRIEASTCA For me, ethics is on one side staying true to yourself despite all doubtful and scary moments and it is an ongoing process for me in my own life both professionally CREDIT:

Writer: Jill Ferguson Sahbe Aminikia SAHBA AMINIKIA http://www.sahbakia.com/ COMPOSES FOR THESE TIMES

Sahba Aminikia was called by the San Francisco of those cultures who are symbolically hostile to culture where storytelling was a survival skill and Chronicle “an artist singularly equipped to provide one another. I feel very privileged and fortunate to people around me used and developed this skill a soundtrack to these unsettling times". Aminikia be a boatman between the two. in order to make the lives of their loved ones eas- lives in the United States, but his family is from ier in difficult times. I hear music in my own head Iran. Early this month, his work was part of a festi- What has been your biggest learning when I go through my own most difficult times in val by the world-famous Kronos Quartet, for whom experience? life. So I think for me it was not much of a difficult Aminikia is writer-in-residence. His mother, a U.S. Studying humanities at the Conservatory of Mu- decision to make. green card holder who is in Tehran, was caught in sic in San Francisco. It gave me the opportunity the travel ban issued by President Trump, so she to re-evaluate, challenge and sometimes reject What are your goals for the near and distant missed the early February festival at SFJazz that many of my previously-learned ethics and to seek future? included her son’s music. a deeper connection with human beings beyond I believe in increasing the quality of the moment Aminikia’s compositions are haunting and ethere- language and culture. to the maximum potential and that's what creates al and combine elements from both eastern and a bright and worthy-of-living future. If I lose a mo- western musical traditions to create sounds that How do ethics play into your compositions and ment of now, which is continuing what I am doing are as exotic as they are familiar. your life? until my last breath, I feel that I have betrayed my Welum caught up with the 35- year-old compos- For me, ethics is on one side staying true to own future both near and distant. I intend to cre- er to ask about his music and how beauty and eth- yourself despite all doubtful and scary moments ate as much music as I possibly can. ics are taken into account in his artistic creations and it is an ongoing process for me in my own life and in his life. both professionally and personally. The true self What do you most hope listeners take away from is beautiful, and beauty is the key to the heart of your music? Do you consider yourself an Iranian composer or every life form on this planet. So, on the other side, A cathartic experience that haunts them, confirms, a composer who happens to be Iranian, or some- my ethics are based on beauty, passion and love. nourishes and amplifies their dark side and then as thing else entirely? For example, someone struggling to accomplish a in exorcism, purifies them by fully immersing them I consider myself an Iranian-American compos- beautiful act is the most poetic and morally pleas- in their own avoided emotions. er and the only reason that I am insisting on both ing image in my mind and encourages me to re- Sahba Aminikia composes music for solo pro- identities is because my life story and music has spond to that beauty with creating another live jects, chamber music groups, ensembles, multime- been shaped in both geographical locations and being and passing on this tradition of creating life dia projects, vocalists and full orchestras. A com- inevitably they both form a large portion of my sto- in form of a piece of art to the next listener. plete listing of current projects and groups with ries. However, while taking no pride in being part whom he's working is on his website. of neither of them, I take pride in moments when What prompted you to become a composer? either of them have been the home to bright and I think music is one of the few surviving arts of idealistic individuals throughout their histories. magic, which are mostly extinct now. And by magic I mean shaping and transforming human emo- What has been your greatest triumph so far? tions by using undecided science. I think this also Understanding that the ideals of every culture and takes us to the ancient story of Gilgamesh and nation connect and relate to one another more what is in fact the deepest dilemma of human be- than the political hemispheres of those cultures ing; immortality. Stories and melodies are what re- do. I see myself as a connecting dot between two main of us. In addition to that, I was born into a

CREDITS: Writer: Michela Tucci Roche van den Berg ROCHE, http://roche-recycle-relove.withtank.com/ RELOVE AND RECYCLE

create with. One day, walking through downtown become pieces of evolved “Art”, who are also able a call to action: Cape Town, I saw Rubber Inner Balls and thought to pass on their culture to their daughters. of creating foldable flowerpots. I mainly work with let us be’ waste products, like rubber and tires. I have to go Simple: Brave. around to dealerships and bicycle shops to col- “a society of artists” lect waste rubber. The rubber then goes through Beautiful. Bold. Roche van den Berg is committed to the evolution a strenuous cleaning process so that I start cutting of nature, and in doing so, she is actively contrib- the shapes and designs. Depending on what piece – is all I can say! uting to the preservation of Earth. I am creating time varies. For example, a piece van den Berg is certainly actively committed to Her favorite part of being a designer is the abil- of jewelry can take four to five hours, whereas a beating the drum of consciousness, in a way that ity “to live in passion, to be part of the magic that tree sculpture can take me weeks. I only use hand is not just aesthetically beautiful, but also vibrating can transform something completely discarded or crafted techniques like cutting, punching, crochet- with a call to action. worthless, breathing New Evolutionary Life into it, ing, sewing and weaving,” she said. “To not only look, but really SEE! One can ei- and creating textures, from Nature, that speak a After finishing school, van den Berg travelled ther see the ugly in something that is; Or one can language understood by all humans.” for two years and then studied Interior Architec- notice the beauty in what it can BECOME....Sus- In this statement van den Berg shows off that ture in Cape Town, completing her studies with an tainability is about creating new and better ways she is intuitively an agent of change, a lighthouse, International Diploma. But, from a young age, she for humanity to meet its needs without destroying for a world lost to the pollution of our environment was focused on preservation of the environment either the beauty or integrity of Nature. In order and degradation of cultural heritage. and her environment through art. for us to achieve sustainability, we have to become As the renowned architect Richard Rogers once “I was taught to knit, sew, crochet, bead and a society of artists, willing to take creative risks, said, “The only way forward, if we are going to im- fix things myself by looking around me and using attempting to make connections and leap across prove the quality of the environment, is to get what I have, from a very young age. That to me is disciplines and cultures in ways previously not at- everybody involved.” sustainability of culture, to pass on the skills that tempted, or even imagined. Sustainability has got van den Berg has been “involved” since Day help us create, not only what we need, with what to be the main objective of all people on Earth,” One. She was born in Paarl, situated in the pictur- we already have, but to capture moments in civili- she said. esque Western Cape, South Africa. zation, may it be politically driven or just to show Her mother is an artist and her father loves out- what we see and experience around us and there- doors and camping, so she grew up appreciating by creating art that exhibits a moment in time cre- the intricate links between art and culture and how ated with techniques and skills passed on through fragile and interwoven nature is with our souls. generations,” she said. Her heritage and affiliation with nature is at the In a discussion with van den Berg we learn that center of her evolution as an artist. “Design has she is deeply invested in “FEMVOLUTION”. This is always interested me, even more so the way that a drive towards taking women (like a piece of rub- those designs were made/created. The sustaina- ber in its natural state) and empowering them with bility factor came from not having money to start skills and education (design and form) so that they my own business, but needing material to work/

GUY B. RAPSY: THE PENCIL making a difference through a pencil CREDITS: ASSASSIN Writer: Kelvin Tembo Artist: Guy B. Rapsy

In a world where digital technology has taken ist is on point and I can do so much more just like with other artists and he is excited that he has in- over as almost everything has gone digital, Ma- others.” spired a lot of people to take their talents serious- lawian-born fine artist Guy B. Rapsy still survives A pencil is a primary tool that Rapsy uses in his ly, which to him is an achievement. through a pencil, and he has denied the tempta- art work, and he has denied the temptation of us- “I believe that art is an inborn tal- tion of using digital technology in his art business. ing digital technology despite the world currently ent and I am always open to sharing Guy B, Rapsy, nicknamed ‘the being dominated by digital technology. knowledge where necessary to those Pencil assassin,’ is a commercial When asked how he has managed to hold onto willing to enhance their talents but also inspiring fine artist based in Chimwankhun- the pencil when he could make his life easier by them to become perfect. Of course I have done da in Malawi’s Commercial City of using digital technology, Rapsy said clinging to that and I am still going do it to help others to be Blantyre. He mostly does pencil drawings, the pencil makes his art work more valuable. on the right direction in their respective fields,” he though sometimes he does paintings. “It is true we are in a digital era and everything says. “I do fine arts, most especially drawing and has gone digital to the point that even draw- While Rapsy has managed to make his name paintings; I do more of pencil drawings like por- ings are done digitally but as for me as an artist, he is unimpressed with the support traits, abstracts, cartoons and illustrations about I still use actual materials to come the Malawi community gives to artist and he sees real life situations. In addition to that I also do pa- up with my artwork. The value of my art- that as a great challenge to the future of arts in per art, wall paintings, batiks and graffiti,” Rap- works is higher than those done digitally. There is the country. sy says. competition of course, but I stand out as I have my “The biggest challenge when it Rapsy’s artwork dates back to the years when own target audience for my artworks and those comes to art in Malawi is failure to he was in primary school where he had a knack for digitally done cannot even match,” he says. appreciate and give the value the drawing pictures instead of writing school lessons He added, “I am a self-taught artist. As such, artworks deserve. Most of the time peo- in his notebooks. along my journey I have come up with my own ple want me to do for them good artworks cheap- He says, “I can’t really remember how I started techniques of doing my artworks different from ly, which doesn’t work well on my side because I drawing but it all goes back to my primary school others and that’s what makes me unique. My art- invest a lot of time, effort and materials to come days when my father would give me a notebook works are usually a presentation of reality on the up with nice artworks,” he says. “Support from the to write lessons at school but all I could do was ground and I am diverse as well.” public comes with your persistence in the indus- draw pictures of movie stars and cartoons. When I Despite already establishing himself as a try. Otherwise, the Malawian set up gives little at- went to secondary school I was much [more] into household name as a painter, Rapsy is not yet sat- tention to art. As such, an artist has to struggle so drawing cartoons than portraits that I am doing isfied and he still holds a desire to achieve more. much to get a spot on. So far so good, I can say today. And now here I am doing portraiture and He says, “In art we learn and perfect my art works are welcomed by most people who other arts.” ourselves each and every day. As such set their eyes on them because they are catchy The life of other artists has played a part in Ra- it would be wrong to say that I am satisfied with and amazing.” psy being where he is today as it has helped keep the level I am now because there is a lot to still Considering the little attention Malawians give him focused. discover. However, I can proudly say it feels good to artwork, Rapsy has one plea, and that is urging “I am inspired by the life of other artist that I to have people appreciating my art which is most people to support artists in the industry so that come across everyday especially those who have important to an artist. I want to grow even bigger. they can sustain their lives through what they do. made it in life through art,” Rapsy says. “The art- I want my artworks to be recognized everywhere works that these people do keeps me focused and locally and internationally.” inspired that whatever I am also doing as an art- Rapsy is always open to sharing knowledge

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ASIAA

KEIICHIRO YURI: METAPHISYCAL

CREDITS: Writer: Gabriele Sportoletti COURTESY OF KEIICHIROSENSE CREATIVITY http://www.keiichiroyuri.com/ JAPAN FASHION DESIGNER IS EVOLVING

Keiichiro Yuri is becoming a legend amongst Jap- he imagines the ladies’ style but he is conscious val of Okinawa and Yaeyama is awarded. (Okina- anese designers for his eclectic personality and about the element of genderlessness,” he says. wa recommendation superior prefectural product creativity. authorization) He started his art career as a bag designer. 2009: “iF design award” of Germany is awarded. May 2013: It appears and sends to the ASEAN His traditional Japanese art and worked leather 2009: It selects to Kansei Kachi Souzoh Museum FASHION WEEK for display. matched the cultural pop sensibility and passion in KOBE. September 2013: Opened a concept shop “tech- for music and technology. 2009: Three-year continuation It selects on the negate” in Himeji, Hyogo Behind the “mythic” Chitose Abe of Sacai, Jun Kansai design potential map of Kansai Bureau of March 2014: New Bland [ KEIICHIROSENSE ] Takahashi of Undercover, Rei Kawakubo and Junya Economy, Trade and Industry. January 2015 PROJECT THE TENTS NEW YORK, Watanabe of Comme des Garçons, Yohji Yamamo- 2010-2011 : It displays for two consecutive years USA to and Issey Miyake, Japan has finally shown a new in “maison et object” in Paris. January 2015: RYNSHU 2015-16 A/W PARIS generation of designers that are climbing the pyr- 2010 : It is elected as the designer who has af- COLLECTION amid of notoriety in the fashion world. fected the world from Osaka By the OSAKA style February 2015: PROJECT LAS VEGAS, USA They are changing the rules and planting new exposition 2011 of LIVING&DESIGN. May 2015 RYNSHU 2015-16 A/W COLLECTION in milestones that push creative limits, forging ahead 2010: It sends to the designer booth of the Tokyo Himeji(HYOGO), JAPAN with the experiment of matching elegance, inno- designer’s week for display. June 2015: RYNSHU 2016S/S PARIS COLLECTION vation and personality. 2011: It is elected as the designer who prides November 2015: STAR WARDS Dart Vader back Keiichiro Yuri launched his fashion brand [ Keiichi- himself in the world in the JDCA Selection of To- pack has launched in SOGO.SEIBU rosense ] to share this value of Japanese tradition- kyo Design Center of “the maison et object 2011.” March 2016: KOBE COLLECTION al technique and textiles and to share his style and 2011: JAPAN LEATHER AWARD (Web vote Spe- March 2016: Mercedes-Benz Fashion Week TO- creativity. cial Prize award) KYO 2016AW Yuri presented at the last Tokyo Fashion Week March 2012: The highest prize “MIPEL award” October 2016: Amazon Fashion Week TOKYO the new concept “WEAR BAG” where the shapes of a style & innovation section is won in the bag 2017SS of his famous bags become dresses. This shows show “MIPEL” of Italy. innovation and suggestive creativity that he de- July 2012: In order to carry out artistic deploy- scribes as: “Caring intuition and playfulness. Al- ment of K-LINE of ARTPHERE more, K-dear Co., ways fight with times, risks and instability. Cre- Ltd is established. ate unknown emotions. Styling to conceive from September 2012: The new brand “Keiichiro” is bag. Fusion of clothing material and bag material. awarded an image & communicationsection in It- Fusion of clothing construction method and bag aly “MIPEL.” construction method. Fuse the act of wearing into November 2012: The Himeji authorization brand the function of the bag. Creation of a ‘new form’ “triple alpha” is announced. born from body structure.” March 2013: It sends to Italy “MIPEL bag show” Through this styling, he is sharing “’a pas- for display. sion never experienced before’. While designing, April 2013: “Y1 Grand Prix” of the industrial festi- ASIAN VERTICAL GREEN CITIES SAVE ROOM SAVE THE EARTH CREDITS: Writer: Gabriele Sportoletti Photographer Romain Jaques Legreze - http://www.rjl-art.com.

PHOTOGRAPHER ROMAIN JAQUES LEGREZE - HTTP://WWW.RJL-ART.COM.

rriving in Hong Kong for ronment and give all people a better quality of life, 10 farmhands are needed to harvest that amount. the first time, it is clear without losing opportunities and efficiency. Archi- When the farm reaches full capacity early next that the Western way tects from all over the world have just one target: year, it can produce 5,000 to 10,000kg a day. of seeing the world save this earth. We only have one. Vertical farms have high yields because they are in a “horizontal per- high-tech. At Sky Greens in Lim Chu Kang, vegeta- spective” greatly bles grow on 9m-tall towers made of tiers of plant- differs from the SHANGHAI TOWER ing troughs rotating around an aluminium frame. mainly "vertical" Opened in 2015, Shanghai Tower is the tallest Each tower produces five to 10 times more veg- perspective of building in China at 632 meters, 128 floors and etables than conventional methods in the same the financial capital of Asia. 638.000 meters squared. land area, " says Inquirer.net. What is the reason for this? If eight million people "The tower takes the form of nine cylindrical build- "A low-consumption water wheel drags a chain would like to all live together in this place, the area ings stacked atop each other, all enclosed by the of rotating racks up in an aluminium greenhouse occupied by buildings, stores, schools, parks and inner layer of the glass façade. Between that and tower where the plants get exposure to the sun. industrial places would have to be six times larg- the outer layer, which twists as it rises, nine indoor At the bottom of the tower, the racks periodically er than now. In Hong Kong, the government would zones provide public spaces for visitors. Each of dip into a water basin that contains the adequate have to cover a big part of Harbour Bay to allow these nine areas has its own atrium, featuring gar- mix of nutrients for the plants. Therefore plants do for all the buildings and human facilities. dens, cafés, restaurants and retail space, and pro- not need watering from above. Generally speaking, many cities around the world viding 360-degree views of the city," according to Water from the basins is recycled and filtered back have the problem of not having enough room to its promotional literature. into the system, enabling important economies of host all the people living there. This is the rea- "Both layers of the façade are transparent, and re- fresh water. Combined with the low consumption son that architects are working to change this tail and event spaces are provided at the tower's of electricity of the water wheels, together with perspective. base. The transparent façade is a unique design the reduced need for workers and chemicals, ver- Another reason for optimizing the surface of the feature, because most buildings have only a single tical farms greatly reduces the need for resources Earth is the necessity of saving time and resources façade using highly reflective glass to lower heat in comparison to traditional agriculture," explains for moving people. In Shanghai Towers, it is esti- absorption, but the Shanghai Tower's double layer aseanup.com. mated that in a 650 meter tall skyscraper, 20,000 of glass eliminates the need for either layer to be people will live and work. This number is equiv- opaqued." The tower is able to accommodate as alent to a small European village covering many many as 16,000 people on a daily basis, according TOKYO VERTICAL FARM kilometers. The philosophy driving the concept of to justfunfacts.com. Tokyo vertical farms are already a strong reali- “vertical cities” is less distance, fewer resources, ty and have been the leader of a new concept of more comfort, more “living together” and saving green architecture: the Greenroom. energy. SINGAPORE VERTICAL FARM The Greenroom idea is expanding worldwide, and Fifty-six percent of the world's population is liv- With very little land available for agriculture, Sin- in the last decade, many buildings have been fol- ing in Asia, and this number is expected to hit 60% gapore imports most of its food. To avoid this de- lowing in the same direction to give residents a by 2050. It is not just a simple matter of enough pendence, new building strategies now enable the healthy environment just over their head. room, but of sustainable room. Living together local production of vegetables through vertical In the offices of Pasona, the future has already -ar means major interactivity. Respect for the envi- farms. Thanks to this innovative system, Singapo- rived. The Tokyo-based recruitment agency has ronment, saving energy and better quality of life reans enjoy “domestic and environment-friendly dedicated 20% of their 215,000 square foot office are mandatory targets that humankind cannot and fresher green products.” to growing fresh vegetables, making it the largest postpone achieving. "Sky Greens, Singapore's first vertical farm, pro- urban farm in Japan. The goal of these vertical cities is to save the envi- duces up to 1,000kg of vegetables a day. About

IEVA MEZULE: BEYOND THE

CREDITS: Writer: Gabriele Sportoletti Ieva Mezule OTHERSPHERE http://www.ievamezule.com/ IEVA MEZULE FASHION DESIGNER FROM LATVIA: A FUTURIST VISION OF FASHION WORLD

Born in Riga, Latvia, Ieva Mezule graduated from ing power and mutual balance. These characters the Art Academy of Latvia, with a BA in Painting want to be in harmony with the environment they and an MA in Fashion. “It is important for me to exist in. create things without crushing the boundary be- Fashion is painting and architecture. When creat- tween art and fashion. The story has an important ing fashion, Mezule sees it as an architectural form role in creating something new, it defines the need and space, which is to be filled with color. Mezule to understand the depth of the whole,” she says. sees the characters, each as an art piece to be pol- ished to the smallest detail, just as with a painting. That way when creating the collection “Oth- PORTRAIT ersphere” Mezule wanted to achieve clean form of Ieva Mezule’s vision is a new point of view for all the silhouette and a balance in colors, that way cre- of us. It is a look through the keyhole of the future. ating a harmonious composition. The conceptual “Once life on earth disappears, the main character meaning of the collection associates with an oth- - man, will go to seek a new shelter. It will be a dif- er sphere /dimension, a thought up space, where ferent planet… maybe one where he will be able to eight human-like characters try to see themselves learn something new...It will most certainly not be in a different way, also finding a way to survive by as green and full of life, because he once had one not destroying everything around them. like that... The planet will create new lights, dark The character of Ieva Mezule collection is man, spaces, a horizon, where one can see himself dif- who could be a sacral creature, for example a ferently. Spend time thinking about how to sur- monk from a futuristic planet. He has a bright vive and not use up the planet,” she says. mind, charisma and goodness. An essential as- The new human characters will interact and adapt pect of the collection is the way the fabrics are to the new environment. Their outer appearanc- made. Monochromatic colors with different tonal es will reflect the planet’s surfaces, its darkness gradients. Collection characteristic lines lie in min- and light. Every character is his own matter, light imalism, conceptualism and the deconstruction of and dark. In some costumes the light will be visi- fashion design. The process of preparing the fab- ble more, in others less. rics is hand work, each piece of the fabric is hand The collection “Othersphere” consists of eight painted, and the pieces are finished with a decora- main characters, which conceptually grow bigger tive line work, highlighting the constructive struc- in form and darker in color gradation, symboliz- ture of the silhouette. NEWAUSTRALIA AUSTRALIAZEALAND AUSTRALIAZEALAND

LAKSMI WILSON IS WEAVING

CREDITS: Laksmi Wilson www.copperandcross.com WITH TRADITION Writer: Birralee Paitson WITH COPPER AND CROSS

The ancient weaving ritual of the Oje de son. Twenty-nine year-old Wilson spends nian baskets whose weaving depicts the culture, Dios or “God’s Eye,” has seen its em- many painstaking hours hand-crafting landscape, mythological tales and motifs of Pan- bodiment manifest for centuries, her intricate God’s Eye crosses for ama. “We work closely with a family in Panama through a vast lineage of In- her boutique homewares busi- who weave the older style baskets for us. Each digenous Americans, such ness – Copper and Cross. basket is unique and takes time.” Once imported as the Huichol and Tepe- Crafting is Wilson’s ad- back to Australia, Laksmi adorns the baskets with huan Indians of West- diction, and creating colourful tassels and pom poms and transforms ern Mexico and the a piece of art that them into wall hangings. “I love the irregularity of ancient Pueblo really works re- the patterns, the stories they tell. I love the quali- peoples verberates ty of them. You feel the effort involved- the trees of New in all ar- harvested, fibre stripped and dried, the dying pro- Mexi- eas of cess and the hands tirelessly creating,” she said. co. These her life. “I Through amalgamating the world of ancient tradi- colourful an- try to strive tion with the world of modern art, Wilson’s pieces cient crosses are for genuineness speak the universal language of spirit and embody spiritual objects, in all aspects of my the work of the creative brain. “The more creative which are often wo- life. I pour love into my pursuits you embark on, the more it comes natu- ven in solitude, as part of products. I pour good in- rally, the more you see inspiration everywhere, the an expanded meditation or tention. I honour the tradition more you’re creating an experience of the world prayer. bound to the crosses I make,” she for yourself that is perhaps less tangible, more im- Using her innovative skill, Byron said. Although hours of physical and aginative and playful,” she said. The barebones of Bay-born Laksmi Wilson, has adopt- mental work go into creating her art, Wilson’s creative drive is to craft objects that posed this traditional weaving technique to Wilson’s desire for an alternative to a nine- sess a narrative and a point of difference. All of the create stunning art pieces for the contem- to-five job is paramount. pieces are unique and irregular, with no two ob- porary home. “I’ve always wanted to retain the All pieces are ethically made, and Copper and jects ever being the same. “When people relate to legitimacy of the traditional – the superstition of Cross also produces an assortment of wooden ar- that it creates this cyclic process of inspiring and the mythology, the ancient technique, but excite rows, woven planter baskets, artisan candles and being inspired. To have people love what you love with that a modern approach and style,” said Wil- Chunga Rounds, which are traditional Panama- to do is an expanding and humbling experience.”

CREDITS: Writer: Birralee Paitson Kim D’Amato ORGANIC LUXURY http://www.pritinyc.com/ ECO-FRIENDLY NAIL POLISH BRAND, PRITI NYC

In an age where the demand for organic beau- for the spa to become renowned and I was able to ic individuals and if you have a great idea they are ty products is on the rise, Priti NYC is dominat- get gift certificates in gift bags to attract my first willing to support you. I love NYC, I can honestly ing the market for deluxe, sustainable, eco-friend- clients. In fact it was a bit like guerilla marketing.” say I’ve lived the American dream,” she says. ly nail polish. “Priti”, meaning “love of satisfaction, From here she built her client base and Priti NYC of peace,” in East Indian Sanskrit – embodies the has now been a sponsor of NY, Paris, Miami and D’Amato worked as a photographer’s agent in emotion that Australian founder Kim D’Amato en- UK Fashion Week since 2005. NYC and put herself through nail school one day visions her clients experiencing when indulging in D’Amato develops custom nail colours for re- a week so that she would know her business from her luxury products. nowned designer’s runway shows, such as Tom- the inside out. “I am also a qualified manicurist- it Featured in Vogue, Elle and Harper’s Bazaar (to my Hilfiger, Lacoste, Hugo Boss, Banana Republic, was great to know, especially in my spa when we name a few), it’s no surprise that Priti NYC nail The Row and Vanessa Seward, amongst others. As were really busy – and now I am the lead mani- polish has fast become a celebrity favorite. Lady one of the first nail brands backstage at NYFW, curist on all the New York and Paris Fashion Week Gaga, Jessica Alba, Natalie Portman, Alicia Sil- Priti NYC has continued to collaborate with a mul- shows,” she says. verstone, and fellow Australians- Rose Byrne and titude of designers over the years. “Sometimes The entrepreneur never had a business mentor, Miranda Kerr – are amongst the growing number it’s an object that inspired these amazing artists, though through her journey D’Amato gravitat- of A-listers who have indulged in D’Amato’s or- sometimes it’s a color chart or materials that help ed to a small group of like-minded women who ganic nail products. Many of them choosing to go choose the nail color. I custom mix a lot of colors had started their own small companies. “We were chemical free during their pregnancies. for them, or it’s just a matter of a shade that they able to get together from time to time and have a Health is of fundamental importance to D’Amato have already envisioned.” few wines, talk about the things we were having and she stands by her company’s motto of “ve- Since launching its polish line, Priti NYC has creat- a tough time with, share war stories, so to speak,” gan, cruelty free and gluten free” products. Priti ed an eco-friendly nail file that is made out of re- she says. NYC nail polish and polish removers are complete- cycled glass, as well as the Priti Princess line--a The nail polish business is highly competitive and ly non-toxic, chemical free, 100% biodegradable collection of mini nail polishes for “tiny fashioni- when asked how to survive in the industry, D’Am- and are infused with essential oils. “We are on a stas". Priti Princess was co-created by D’Amato’s ato’s advice is to support each other: “Find your daily basis, bombarded with chemicals. It’s suffo- young daughter, Siena, who chose the colors and self some other small business owners and inspir- cating us. Our bodies and our planet is in danger,” names for the polish. ing women, they are priceless. For inspiration, lis- D’Amato explains. Her dedication to chemical-free Born and raised in Queensland, Australia, at sev- tening and encouraging each other. They under- beauty products has been warmly welcomed and enteen years old D’Amato was scouted by a mode- stand what you are going through.” Priti NYC soy polish remover was a winner of the ling agency in Sydney and made the move to Paris, D’Amato’s success proves that with dedication, Elle Beauty Awards and named the best nail polish where she resided for many years. She eventually drive and with an innovative vision, a product can remover in Elle magazine’s “Green Beauty Stars.” relocated to NYC where her creative passion and be created that is truly aligned with one’s values The same day that D’Amato opened her organic drive for business were nurtured and supported. “I and beliefs for a more sustainable world. spa, she started working backstage at New York can sincerely say that Americans have a rare qual- Fashion Week. “I thought it would be a good way ity about them- they are very positive and patriot-

CREDITS: Writer: Jill Ferguson https://www.worldofwearableart.com/competition/ WORLD OF Templa Mentis, Daniella Sasvári, New Zealand WEARABLE WOWS AUDIENCES ART EACH YEAR

Wearable Art creators worldwide are readying their entries for this quirement for entry says, “Create an extra-terres- World of Wearable Art competition and show, September 21 through trial being from an alien world or a human being as October 8, 2017 in Wellington, New Zealand. The World of Wearable you can imagine them living in the year 3446.” Art, also called WOW, is an international design competition that at- The Avant Garde category includes this advice, “Cre- tracts talent from all over the world. Entries in previous years have ate a wearable work of art that is revolutionary, extrav- come from art, fashion, textile, industrial design, jewelry, architec- agant and extrovert, but still stylish and made with skill.” ture, law and homemaking, and from both professionals and stu- Producers of the World of Wearable Art include entrants dents (though there is no student-specific category). in this category to explore their dreams and fantasies for The last date to submit entries is March 31. This year’s categories are a desirable design. Illumination Illusion, Red, Aoteoroa New Zealand, Costume & Film, The Open category has no limits or boundaries beyond the Avant Garde and Open. The advice for Illumination Illusion says, “Us- designers’ imagination. ing the magic and illusion of UV light, create a garment to perform in The show itself promises “a glorious rebellion against the and WOW the audience that appears to float, fly, flow through space mundane”. And it does just that by the designs but also by the and levitate above the stage”. lighting, music and atmosphere. The 2015 show was a cross The Red category of wearable art tells designers to create a garment between Cirque du Soleil, an haute couture show and a trip using only the color red and its various shades. “Red is the colour of through Alice in Wonderland. And 55,000 audience mem- extremes. It is an intense colour which is packed with emotion and bers went on the trip. It’s sensory saturation of the best kind. conjures up a range of seemingly conflicting emotions, from pas- WOW has been called a “choreographed collision” and sionate love to violence and warfare,” the description for this cate- many other things, but mostly, its message is one of cre- gory says. ativity and the magnitude of the imagination. Dame Aoteorora New Zealand draws its inspiration from the Maori culture. Founder Suzie Moncrieff created, in her own words, “a This category encourages artists to create something that is a cele- unique onstage spectacular that will inspire us all”. bration of native New Zealand. Or as the prompt says, “The power of The March 31 deadline is for compulsory pre-selec- the land. The spirit of this place. The diverse cultures that live there, tion. The finished creations are due at WOW this their designs, their stories, architecture, body adornment and the in- June. Forty awards will be given in all with a NZ fluence of these forces in design and creativity.” $165,000 prize pool. To register as a designer The Costume and Film category of wearable art is sponsored film before it is too late, visit the World of company Weta and is devoted to science fiction this year. The re- Wearable Art website. NORTHAMERICA AMERICAAFRTH KINETIC CREDIT:

Writer: Dally Perez SISYPHUS - NOT JUST A COFFEE TABLE Sisyphus KS from Bruce Shapiro KINETIC SCULPTURES

firmly believe that not only is mo- These tables are sold for US$650 -$6,000, with the world. After reading both sites, his personal tion control a ripe avenue for ar- options to choose the kind of wood from cherry, blog called, “The Art of Motion Control” which ex- tistic expression, but the algorith- maple, walnut, black, and padauk. The tables also plains in-depth his art and his story behind it, as mic of motion is itself inherently range in different sizes, from a two foot diameter well his Kickstarter, he made me look at my coffee beautiful,” says Dr. Bruce Shapiro. table to a four foot coffee table. Since each Sisy- table and everything else in my apartment in a dif- phus is custom built, you can request your Sisy- ferent way. There is so much truth in Molly Bawn’s The doctor behind the mind-blow- phus table according to your preference. quote, “Beauty is in the eye of the beholder.” “Iing artistic musical coffee table took his childhood passion of art and science and created the famous On his Kickstarter, Dr. Shapiro explains, “Under Sisyphus. the table is a two-motor robot called the (Sis- bot), which moves a magnet which pulls a steel Sisyphus comes from the Greek myth, but Shap- ball through the sand. The motors are controlled iro defines his art as a kinetic sculpture, that rolls a by a small Raspberry Pi computer, which plays a ball through the sand, which creates never-ending set of path files, much like a music player plays an designs which at the same time plays music that mp3 file. Sisyphus has no on/off switch; you sim- can be controlled by a playlist of your choice that ply plug it in and it automatically calibrates it- can be downloaded, once its connected to Wi-Fi. self, loads a default playlist of paths, and begins playing. You can control playback – choosing Dr. Bruce Shapiro dedicated his life to art about favorite tracks or playlists – speed of play, twenty years after quitting his job. His love grew and table lighting from a mobile app or by even stronger when he built his first robot, “Egg- using any browser to connect to Sisyphus bot,” using just an old-fashioned computer turned with Wi-Fi.” into a control motor and using two axes that were connected directly to the motor’s shafts, which created art. Among all other creations, Sisyphus is what made the headlines and versions of it have been permanently installed in the U.S., Canada, Europe, and Asia. Shapiro has been recognized worldwide. He was the Artist in Residence in the Museum of Science of Minnesota and he started his own company. Shapiro took a simple object and made His inexpensive Sisyphus tables are sold online on it into an artistic masterpiece that changed peo- his website’s Kickstarter. ple’s perspectives and created inspiration around

50 SHADES OF SEXY: WHAT’S YOUR GO-TO LOOK? WHAT’S YOUR SHADE? everything you need. I fell in love with so many piec- MODERN SEXY es, but this one shows a softer, more romantic side. The Sexy. The definition of this word What does it mean to be sexy in a modern world? Gone beautiful traditional off-white lace is juxtaposed with a changes over time. When a waify Kate Moss raved are the corsets and the pushup bras. Create a modern modern, sexy, body chainlike pearl necklace that rises about the attributes of the Wonderbra, everyone joined sexy look with a bodysuit with Brazilian brief shape gently out of your breast and ties seductively around the pushup bra bandwagon. From supermodels to col- from Jolidon’s Clandestine Black Ivy Collection. The your neck with luxurious silk ribbons. lege campuses, women around the world loved padded featherlike fabric is matched with a stretchy mesh lace underwire bras that made their busts look voluminous, that has a grungy but elegant look. Embrace your pow- round and full. It was the ‘90s and sex appeal was all erful feminine prowess and walk around your house in SPORTY SEXY about cleavage up to your chin. this outfit and a pair of stilettos or wear it with your fa- Ripped, toned bodies look good on both men and wom- vorite trousers or skirt and blazer. en, so a sporty type of sexy is one of my favorites. So That was then, and as a petite asian women with no many brands have beautiful fashionable and function- boobs, I am very happy that we now have our own indi- al sports bras, such as the Maximum Control high im- vidual ideas of sexy. So let’s explore the many shades of NAUGHTY SEXY pact RBX sports bras available at Kohl’s. This bra may what sexy can be. Though we will not be doing literally Who doesn’t like to be a little naughty? Especially be full coverage, but I always feel sexy and love wear- 50 shades, here are some ideas that will encourage you when trying to seduce someone...even if that some- ing it even when I am not working out. The sporty full to develop your own flavor of sexy. one is yourself. Check out Oh La La Cherie’s Open Cup coverage bra gives my bust line a smooth shape with no Teddy with Venise Appliques. The line is inspired by pinching or visible lines under my t-shirts. Really this is French lingerie but based in Miami, and with its afforda- one of my favorite bras and I own about five of them. NATURAL SEXY ble price points, you can stock up on more than a few But sometimes you want to show your sporty bra. Jua- The bralette, which was very popular in the 1970s, frees naughty outfits. Be sure to pair the barely there lingerie na de Arco makes bras for this as they are all one of a the bosom from the constraints of underwire and pad- with a beautiful fur, like a luxury faux fur similar to this kind and handmade in Argentina. The bras are inspired ding. Stretchy lace or comfy cotton lycra allow the nat- Pink Pelush jacket. The next time you visit your lover, by nature, art and Latin American textiles, and are so ural form of the breast to take center stage. But way surprise them with some naughty sexy looks like these. fun and colorful. before women’s liberation and 1970s feminism, the bralette was being worn at the start of that century. Dur- What is your shade of sexy? We can make a list: ing the Salon de International de Lingerie in Paris, the FLIRTY SEXY rebel, urban, girly, kinky, soft and so many more. head designer from Maison Lejaby displayed her prize Who doesn’t want to be a little flirty, a mix of girly in- What would you add and claim as your own? Pick possession, an original bralette from the 1920’s Maison nocence and young woman sass? Try a colorful bral- your best lingerie looks, take some photos and Lejaby collection. It was a non underwire bra made with ette with cutouts like this from yandy.com. Being flirty share them on instagram #50shadesofsexy. satin cuts that sat under the breast with the nipple open sexy doesn’t have to break the bank. Color looks good to reveal its natural shape and form. Let your natural on everyone. CREDIT: breast shape show and tap in to your natural sexy in a Writer: Becky Yee Models: Anna Iaryn & Christina Knight Q models NYC

Hanky Panky Bralette and boyshorts in Chai. It’s easy to http://www.qmanagementinc.com/ get your free and natural sexy on with the nude revolu- ROMANTIC SEXY Photography: Becky Yee, Art Director: Lizziee Jerez tion that is going on. Check out Naja’s nude for all col- For those dreaming of being the beautiful blushing Stylist: Kim Dillinger. Stylist Assistant: Adora Hair & Make up: Benjamin Lamadrid lection and Nubian Skin. bride, the couture lingerie line from Pleasure State has Production & Retouching by Around Digital Media

CREDIT:

Writer: Holly Zuelle EXPERIENCE OPTICAL PHANTASM Photo: Sarah Pezdek Scott Pernicka http://internalfireglass.com/ SCOTT PERNICKA’S GLASS ART

In glass art, Scott Pernicka has created a unique years ago. His mother was an integral staple in his glass art would be attainable, fearing he would fail display of contemporary, cutting edge, magical art education, involving him in craft projects, like as an artist. He is still astonished at how successful spheres that draw you into a new dimension and ceramics and leather working. Born and raised in the last five years have been for his business. inspires a sense of wonder. Santa Fe, New Mexico, he was captivated by the stunningly vivid, starry night skies, which later in- “The art is very cave-man,” Pernicka takes Borosilicate glass from a solid to fluenced his signature Pernicka spheres. Pernicka said, “man using fire and tool…instinctu- a gas form by heating the glass to 3000 degrees In college, Pernicka took up sculpting and paint- al behavior. What I’m creating is contemporary so- Fahrenheit, and then mixes his choice of rich met- phisticated art that uses physics to get the most als for color. Using physics, he trans- out of the material.” forms the metals into several optical ranges, creating a never-ending Each Pernicka glass art sphere is handmade and optical phantasm that descends takes between one and twelve hours to cre- with a scintillating design of fulg- ate and twenty years of experience. “Every id colors of the rainbow. moment I must be at my best - each time I sell my best piece, Gaze into the “galaxy” with your secret it’s like starting all over,” he said. telescope, Pernicka’s favorite sphere, His next challenge is to make a twelve- inch sphere. His newer works will incorpo- “Comets and Planets”. rate LED lights and how they play with the The comets are created from chunks of glass. gold and silver. The planets are round opal gemstones and the stars are pieces of Pernicka sells his creations worldwide and gold, silver and crushed opal. Dive into the will exhibit his blown glass works at the ocean with Pernicka’s sphere “Ocean prestigious Coconut Grove Arts Festival in Seascape”, Florida, taking place this February 18-20, 2017. a convolution of colors of the sea. He also plans to travel to London to introduce his artwork. He works from his studio in Upstate New York. A proud father of three, his children are his The “Dichroic Swirl” sphere, Per- everything. He declared them, nicka’s signature piece and most popular in sales, “The best thing I ever made!” took seven years to design and catapulted his ing, but struggled to afford his tuition and art sup- business and himself into an award-winning and plies, so he was forced to drop out. Three years To see more of Scott Pernicka’s “magical spheres,” respected glass artist. He designed the “Dichro- later, he turned to glass blowing. So why glass? check out his website: ic Swirl” by folding crystalized metals in half and “Glass is the third most collectible thing in the then spread them in different directions, as the hot world. I like the way the glass plays with light; its http://internalfireglass.com/ glass swirled into a vortex. He also creates a vari- translucent color. I then started studying the opti- ety of mesmerizing custom jewelry that can be cal quality of glass and how it bends light,” he said. worn as a pendant or necklace. And his glass art career was born. Pernicka started playing with glass over twenty Initially, Pernicka did not expect that living off his LATIN AMERICAAMER AMERICA LATIN

TRADITIONAL CRAFTSMANSHIP,

A MAGIC SPELL CREDIT: Writer: Cinthia di Garcia HOW ROXANA AMARILLA DEFINES ARGENTINEAN TRADITIONAL CRAFTMANSHIP Photo: Gisela Filc Stylist: Florence Argüello

Costume Assistans: Fernando Martumanian

Argentina has a rich, vast culture and a great part WHAT ARE MATRA’S ACTIVITIES? Make Up Artist: Vero Mendoza of it comes from the many native communities that We have been developing a map of craftsmanship Production: National Ministry of Culture, Sub secretary of are scattered throughout its territory. All of them fairs and festivities. Our intention is to bind to- Culture and Creativity, Sub secretary of Creative Economy, create handcrafted items that reflect their ancient gether high quality traditional artisans with these National Directorate of Creative Industries, MATRA. story and knowledge. The National Market of Tra- events. At some point, we realised that the uni- All pictures are courtesy of MANTRA. ditional Craftsmanship of Argentina (MATRA) is a verse of fairs and festivities was too wide and that Traditional Craftmaship programme that depends on the National Ministry there was little systematization so we needed to of Culture. They give artisans more visibility and tackle another issue first. We started working with improve their working and commercial conditions other technical teams from other ministries to One of the main problems that has come to our in order to protect cultural diversity. We met Rox- make a plan and recommendation for better man- attention is the lack of information. We must give ana Amarilla, Director of MATRA, and had the fol- agement politics. The result was the Quality Direc- recognition to people with name and surname, to lowing conversation about traditional craftsman- tives for craftsmanship fairs and festivities. communities that develop iconographies, mor- ship, the importance of these precious objects and phologies and artisanal quality with techniques in- their creators. On the other hand, we are part of a national com- herited from a long time ago. mittee of an international programme of quality WHAT IS MATRA’S FUNCTION? from the WCC and sponsored by UNESCO, which TRADITIONAL CRAFTSMANSHIP The programme was created in 1985, so it was gives recognition to the quality of artisanal prod- Mask by Bernabé Díaz, tutitaty chane community born with the democracy. It is defined to prior- ucts from the Southern Cone. This biannual and from Campo Duran, Salta. Mbyá Basket by Basilio itize traditional craftsmanship, which is the one rigorous programme already has five editions and Alberto Escobar, from Pozo Azul, Misiones. Blouse, that originated in peasant or native communities, convenes artisans to offer them a certification. We skirt, apron, Bermuda shorts and shirt by Vicki whose wealth of knowledge regarding techniques call international judges that don’t know Argen- Otero. Shoes by Toribia Choque. and raw materials is passed on from generation tine artisans but are able to evaluate ruthlessly the to generation within families, in their own homes. product by their expertise as well as taking into This means that you can only learn how to produce consideration the trend on artisanal crafts abroad. TRADITIONAL CRAFTSMANSHIP them by working with an older artisan master from Blanket made in criollo loom by Dominga Isabel the community. Another feature is that these com- When it comes to peasant, mixed-raced and na- Juarez, from Tuani, La Rioja. Dress by Lena Mar- munities are really conscious of the fact that they tive communities, we detect those with an impor- torello (Martinica Lena and Joan Martorello). are represented by the handcraft. tant artisanal development and where they are lo- cated. We try to circulate their work, to make it READ THE WHOLE ARTICLE HERE: Furthermore, another important focal point of the visible for the rest of the society, and to stop the programme is craftsmanship quality. MATRA helps handcraft from being anonymous. For example, to develop and promote quality artisans on the you see a piece that comes from the Wichi com- criteria defined by both UNESCO and the World munity, but there are artisan masters behind, with Craft Council (WCC). These parameters include: a name and surname; such as Ester Solano, who identity, commercialization, respect for the envi- is from Chohot Association in Chaco. She present- ronment, high technique and skills expertise and ed an enormous chaguar blanket to the Commit- innovation. All of these variables suggest a high tee that was considered the best piece by the in- quality for handcrafts, so we try to detect, encour- ternational experts age and promote them. THE EXTRAORDINARY OF ORDINARY LIFE A CONTEMPORARY JEWELRY SHOW THAT TEACHES US TO KEEP AN EYE OUT FOR THE UN EX PE C TE D LO

CREDIT: IN (The unexpected of the quotidian) is the name alities with their own developments, which should Writer: Cinthia di Garcia of an exhibition that took place from June 23 to be diverse, in order to widen and enrichen their Photo: Courtesy the artists of Lo Insperado de lo Cotodiano SP July 31 in the Recoleta Cultural Centre in Buenos sights, taking into consideration the variety of ER Aires City. The exposition showed more than fif- concepts, thoughts, materials and working meth- in relation with each other, being very different ty contemporary jewelry pieces which were made ods of each artist.” around the same theme,” clarified Brichta. Tam- ADby eighteen Argentinean and Mexican female art- borini explained: “We focused on the urban. You ists. All of them worked under the concept of un- A VOYAGE TO THE (UN)KNOWN may consider the quotidian as an intimate space of O expected situations that have place in our urban It was a cold but sunny afternoon in Buenos Aires, everyday life, but the idea was to take this to the daily routine. Moreover, non-conventional tech- and the Recoleta Cultural Centre was a bit crowd- outside, to whatever happens in our experience in niques and materials were mixed with traditional ed with families and children, due to the winter the city. Each of us was affected or wanted to take DE ones in order to create a new language to express school break. I walked down its aisle and went into a certain situation as focal point.” the idea previously mentioned. As a result, each Room 11 to be welcomed by warm light and the ex- artist shows a different view on the theme, elab- hibit’s manifesto: Furthermore, it felt as if the displayed objects had LO orating a fresh perspective and a re-signification been brought to life and were eager to tell a story, of objects. To walk with a sharp sight, a new sight, a typical sight making the public an active part of the show, in- of a place, of a journey. terpreting its meaning and finding a piece of these CO Francisca Kweitel, a clothing designer and jewel- cities reflected in them. Just as Brichta said, “Con- er from Argentina, and Mayte Amezcua, a graph- How can small movements surprise us so much? temporary art implies a commitment from the per- TO ic designer, artist and jeweler from Mexico, were in son that is looking at the artwork. This is some- DI charge of management and coordination to give Which sensation or reflection is awakening inside our- thing much more abstract. You have to willingly life to this fascinating event. Kweitel explained that selves when we meet beautiful corners or unnoticed stop in front of it, feel it and register it. Contempo- ANthe idea of a joint exhibition came up during the objects? rary Jewelry has to do with the re-signification of second edition of En Construcción (In Construc- jewels, of giving value and identity to the object. O tion), a contemporary jewelry symposium, in Sep- All that it takes is to slow down, to go slowly and to There are a lot of ways to do so.” tember of 2015. “The first one was held in Bue- widen or sharpen up the gaze. nos Aires and then took place for the second time Besides, contemporary jewelry, as a rare amal- in the magical city of Valparaíso, in Chile. The We tell it from within the body, from within the objects gam of art, design and craftsmanship, is still an event is carried out every three years, gathering that travel on it. emerging discipline in the region. “This category Latin-American jewelers to experience a week of is relatively new in Latin America, although it has workshops, lectures and exhibits of this discipline,” These pieces are the ones that will give sense to the a full trajectory in Europe. There is an increasing she added. “Mayte Amezcua was invited to organ- exhibit where eighteen jewelers from Argentina and group of contemporary jewelers that tries to ex- ise a showing for the second edition and she man- Mexico display the results of focusing on the vertigi- pand this movement to places that show interest aged, with her group of artists, Lo inesperado de nous movement possessed by our cities. in this,” commented Brichta. Then, Tamborini de- lo cotidiano in Valparaíso. Once I was back in Bue- tailed, “The fact that a contemporary jewelry ex- nos Aires, I suggested Mayte to turn this already At first glimpse, you could see the itinerant spirit hibition was inserted in this museum in Argentina established exhibition into an itinerant one, trave- of the exhibit: shipping wooden boxes harboured is a breakthrough. This situation is already a com- ling to each host country. So, we started working the jewelry pieces, which were illuminated from mon practice in other countries.” Finally, Brichta on our first shared version between Mexico and within and situated around the room. Mexican and resumed, “It is truly important for us to be able to Argentina.” Argentinean artists’ boxes were mixed, creating show our pieces here, in a busy place that is visit- parallels between their cities. In most cases, a pic- ed by a large audience, formed by people of differ- Afterwards, it was the moment to step up and get ture, a text and the artwork formed an ensemble ent ages and backgrounds, and to share the space down to business. Kweitel decided to assemble a that allowed the spectator to enter the scene pro- with other disciplines.” group of local artists with the same number of par- posed by the jeweler. ticipants as the Mexican show, who shared the en- READ THE WHOLE ARTICLE HERE: thusiasm and had the possibility to meet regularly Then, I met Lucía Mishquila Brichta and Sandra to work, debate, collaborate and exchange views Tamborini, two of the local artists, who kindly be- on the theme as a team. She declared that “this came my guides. “The setting up of the exhibition group also had to be made up of strong person- was part of a necessity of putting each artwork APPLYING PRINTING TO FASHION DESIGN echnology is a tool at and a friend of hers to create clothing. We helped twenty-nine outfits and caught attention because the service of creativi- them and we printed the pieces. this had never been done before in Latin Amer- ty to help us do things faster ican. Something similar had happened at New and better. This is one of the con- As a result, we presented a fully dressed mod- York, London and Paris Fashion Weeks but only as clusions we came upwith while talk- el during that first congress in Cordoba. People a few looks and with small parts done in 3D printing to Irene Presti. She has a degree in went crazy and the congress became distorted. ing. Then I saw a MET Gala, because 3D printing Visual Arts, is President of the Cámara Argentina (She laughs.) It was only a small presentation, but was advertised there, but there was scarcely any de Impresión 3D y fabricaciones digitales (Argen- magazines started calling me, asking when there participation. Ours was fully done in this way. We tinean Chamber of 3D printing and digital man- was going to be the fashion show and I replied printed clothing, footwear, headdresses and ac- ufacture), and works at Like 3D, a service com- that there wasn’t any, it was only a girl wearing a cessories. So, we’re planning to make it bigger for pany that helps people to materialise their ideas suit, that was all. the next time. through printing. It got so much repercussion and I liked doing it WHAT IS THE NEXT STEP FOR 3D FASHION DAY? Presti’s quite busy these days. Apart from her dai- even though we hadn’t had so much time to do I don’t know if we will be able to plan it for this ly jobs, she has helped coordinate the creation of it and the results were incipient. For the follow- year, because of the costs. Guillermo wanted to a degree in Design and 3D at the National Techno- ing year, 2016, I wanted to put on a fashion show launch the convene, to see who would postulate. logical University (UTN), which has been recently but hesitated until Guillermo Asis encouraged me However, my idea is to reduce the number of de- launched. And is finalising details of the 3D Print- and offered to help me. I don’t know much about signers, to no more than three or four, and find ing Argentinean Congress, which will take place in fashion shows. I was organising the annual con- those who already have a basic knowledge of 3D Buenos Aires at early April. gress and it was basically a marketing strategy to printing. Probably, some names would come up demonstrate that 3D printing also covers fashion, from a training course we’re planning. As a creative and restless person herself, Pres- on top of all the other rubrics and sectors, such as ti was the Director of 3D Fashion Day, a fashion industrial design, architecture, automobile, medi- On the other hand, I’m thinking about having a show set in June of 2016 in Córdoba province, cine, etc. And, as a matter of fact, the first princi- 3D Fashion Day in Buenos Aires or in another Lat- Argentina. It was the first runway to offer twen- ple is the exclusivity: the customisation that can in American city because it is no use to repeat the ty-nine outfits made entirely with 3D printers and be accomplished through 3D printing. You can re- experience here in Córdoba. We are in talks but other disruptive technologies by fourteen design- ally create a complex design and print it. This was don’t have anything concrete yet. The main diffi- ers from Argentina, Colombia and Brazil. The fol- what we wanted to show. culty is finding the funds, it means a lot of mon- lowing are excerpts from our conversation. ey, which is difficult to collect. And, on top of that, 3D PRINTING IN FASHION it requires a lot of work and stress apart from my HOW WAS 3D FASHION DAY BORN? HOW DID YOU MANAGE TO ORGANISE IT? daily job. Nevertheless, we probably will repeat I’ve been organising conferences or congresses We convened some designers, Benito Fernán- the experience. about 3D printing since 2014 with the aim of di- dez and Ricky Sarkany amongst them, as bench- vulging this technology because it was practical- marks. Many of them declared that they had no READ THE WHOLE ARTICLE HERE: ly unknown back then. So, I was at 3D Interaction, idea about how to work with 3D printing. Some an event organised by Mariano Pedernera, in Bue- designers struggled because it is hard to see the nos Aires. I visited him in 2013 and asked to bring three-dimension of the creation. They are used to the congress to Córdoba. drawing a sketch and then cutting a fabric, which is still plain. We did it in 2015 with Sebastián Turk, my part- ner in Like 3D. Since I have a degree in Arts and We asked all of them to draw something, bear- I love to combine art and technology, I couldn’t ing in mind that it would have to be printed. Then, help myself and I proposed to make some shoes. some people translated the designs into 3D mod- I have always been crazy about design in gener- els and we printed the pieces. These parts came CREDIT: al and fashion is one of the most applicable parts back to the fashion designers, who put together Writer: Cinthia di Garcia of it. Anyway, he indulged me. I convened a foot- the garment on a mannequin or added other miss- Photos: 2015 3D Printing Argentinean Congress, wear designer to put it together. And I also called ing parts. Some of the objects were completely Hairdresses: María Fernanda Bar and Cristian Tula. a classmate from university to make a headdress printed, for example: handbags and accessories. Shoes: Irene Presti and Sebastián Turk. Finally, the fashion show was carried out with Credit: Courtesy of Irene Presti and 3D Fashion Day. DIRECTOR OF BUSINESS OPERATIONS GABRIELE SPORTOLETTI: [email protected] |

COOPERATION MANAGER AND FOUNDER OF WELUM BRIT KONGSTAD: [email protected]

COPYEDITOR ZOEY BRANDT: [email protected]

SOCIAL MEDIA MANAGER DMITRY TRISHKIN: [email protected]

EDITOR-IN-CHIEF, MAGAZINE AND BOOKS JILL L. FERGUSON: [email protected]

ART DIRECTOR BO SORENSEN: [email protected]

WEB ADMINISTRATION POONAM THORUP: [email protected]

COMMUNICATION MANAGER JESSIEE JEYEZ: [email protected]

CREATIVE DIRECTOR SARA BØGH: [email protected]

HEAD OF SPECIAL PROJECTS PILY OTTESEN: [email protected]

STORE MANAGER ISKANDAR RASHID: [email protected]

WELUM TALENT SCOUT GABRIELLA TIPSA: [email protected]

ISBN: 978-87-998742-5-5

EAN: 9788799874255

GRAPHIC DESIGN IN THE ISSUE: Bo Sørensen & Sara Bøgh PRINT: Design og Tryk MAKE YOUR OWN 3D PRISM TO PROJECT DIYHOLOGRAMS ON YOUR SMARTPHONE OR TABLET Break with tradition and start messing with the CREDIT:

cover of this Welum coffee table book! The clear Writer and Creative Director: Sara Bøgh plastic cover is perfect to create your own 3D prism hologram projector.

Use the template on the right to cut out the four sides or your prism. Place this page, with the plastic cover on top, onto a cutting board or mat, and using a regular box cutter, simply cut the shapes out of the plastic. Alternatively you can cut out the templates and draw them onto the plastic, then cut them out using scissors. Make sure to make nice straigth sides, for the best result.

Once the pieces are ready, assemble the prism by conjoining the diagonal sides with regular tape. Stand the prism up-side-down, on it’s larger ‘top’, and add a small amount of super glue to the top and bottom of the prism sides where they meet. Let the glue set, and remove the tape. For the best experience, you can polish the prism with a soft cloth, so it’s free from fingerprints and tape residue.

Now grab your smartphone or tablet, and find the Welum Hologram Video in our Flash Channel on www.welum.com - or use this QR code:

Place the prism, with the small square on the bottom, onto the center of the screen, press play, and enjoy your hologram! It’s best viewed in dim light. Have fun!