MIS AGENCY National Endowment for the Humanities (NFAH), Waskington*D.C

Home , Charles Braverman, Compilation film, Educational film, Ernest Leiser, Ernest Pintoff, Golden Age of Television

DOCUMINT 2250112

'SD 152 616 SO 010-579

AUTHOR Hellman, Nary TITLE Popular Culture: Mirror of American Life. Source

5 = Book. Courses by Newspaper. INSTITUTION California Univ., San Diego. Univ. Extension. MIS AGENCY National Endowment for the Humanities (NFAH), WasKington*D.C. PUB DATE 77 NOTE 59p.; For related documents, see SO 010 577-580 AVAILABLE FROM Publisher's Inc., 243 12th Street, Drawer P, Del Mar, California 92014 ($2.50 paperbound)

EDRS PRICE MF-$0:83 Plus Postage. HC Not Available fro' BUS. DESCRIPTORS Adult Education; Broadcast Industry; Community Programs; Cultural lieges; Culture; *Enrichment Programs; Females; Films; Futures. (of Society); Group Discussion; Husan Living; *Instructional Materials ;.' *Life Style; *Hass Media; Minority Groups; Music; News MedialNewspapers; 4Populat Culture; Resouie Guides; Secondary Education; Stereotypes; Television IDENTIFIERS United States

ABSTRACT The sourcebook is one of several supplementary materials for a 15-week newspaper course about popular culture in the __United States. Program ideas and related resources compiled in the sourcebook' are designed to help civic and group leaders and educators plan educational community programs based on the coursetopics. Section one describes ways in which the program can be used in community and - academic programs. Section two,'Suggestions andAids for Educational Community Programs,'suggests backgroundreading in specific periodicals and books, discussion guestionso'and. group research activities for each,of the 15 course topics.Section three describes in detail the activities and publications of 48 national a.0 private organizations concerned with rar4ous\facets ofpopular cuature, including the Agency for Instructional Television, American Film Institute, Federal Communicatipns Commission,,National Association of Broadcasters, and Twentieth Century Fund. Also listed are names of contact persons of statehumanities committees. Section fo sins an annotated- bibliography, of over 100 films categorized according to each of the 15 course topics. (AV)

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TO THE EDUCATIONAL RESOURCES INFORMATION CENTER ,(ERIC) AND USERS OF THE tRiC SYSTEM." i

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.._/ Mary Hellman

A Project of Courses by Newspaper,University Extension University of California, San Diego Funded by the National Endowment for theHumanities

Publisher's Inc.e Del Mar, California

'a 2 I

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3 IIIIIIM11111111111 CONTENTS

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SECTION 1 TOPICS How to Use Courses by Newspaper Topics, 1

SECTION II PROGRAMS Suggestions and Aids for Educational Community Programs

SECTION III RESOURCES Organizations to Contact for Speakers andhiformation 22

SECTION IV FILMS An Annotated List of Films Compiled by theEducational Film Library Association 36

4. 4 INTRODUCTION

ThisSource Bookwas developed by Courses by Newspaper in an effort to broaden the impact of its Spring, 1977 program "Popular Culture: Mirror of American Life." Specifically, the program ideas and resources contained in this publication are designed tahelp civic and group leaders and educators plan timely community programs based on the course topics. This project was generously fuiided and supported by the National Endowment for the Humanities and directed by Courses by Newspaper's project director George A. , Coburn and editorial director Jane L. Scheiber. The filmography was researched under the direction of Nadine Covert of the Educational Film Library Association.

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5 SECTION I TOPICS How to Use Courses by Newspaper Topics

The lines for Star Wtirs. Broadway Joe's salary. "All in the Family." Jimmy Carter's campaign. Living together. . Millions viewing the King Tut exhibit. Farrah

.Fawcett-Majors. The Big Mac Attack. Ms Magazine. Walter Cronkite. . What's the connection? All are facets of modern, America's popular cultutle. And this popula lture, that both reflects and shapes contemporary society, 's an ideal topic for lively, informative community programs. Inthe following pages is an outline of topics and program ideas designed to provide an understanding of popular culture in all its variety-. This topic outline and other materials I developed by Courses by Newspaper, a national educational program, make the planning of timely programs for civic, religious,educational and communityJ.N. groups easy and inexpensive. ,,-.

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6 What-are some possible topics for community educational programs on popular culture? Based on Courses by Newspaper's Spring 1977 program, "Popular Culture: Mirror of American Life," the following is a list of topics that can be used for 'weekly or monthly meetings.

1. Popular Culture: What Manner of Mirror? 8. Popular Music: Sounds of the People How is American life reflected in and shaped by What is the basis for the current popularity oT "rock" popular culture? music?

2. Story-Tellers and Story-Sellers: The Makers of 9. Sports: The Pleasure of the Flesh' Popular Culture What explains the American passion for sports? Who decides what we hear, see, and read? 10. Sports. instant Legends and Super Heroes 3. Popular Culture: Whci Pays? What is the American attitude toward today's sports What is the economic impact of such popular culture stars? industries as magazines, television, records, and movies? 11. Politics and Popular Culture How do the mass media affect the nation's political 4. A,meriCa's Popular Culture: Growth and Expansion processes? What are the dominant themes that link today's popular culture with the past? 12. Popular Culture: Minorities and the Media What is the impact of the mass media on the struggle S. Hollywood: The Dream Factory for equality? What is the impact of Hollywood's "dream factory" on American society? 13. Popular Culture: Mirror of Women Moving What has been the impact of the mass media on the 6. Television: The Pervasive Medium changing role of women? What characteristics of television have contributed to its rise as the dominant mass medium? 14. Popular Culture and American Life-Styles What is impact of the 1960s' counterculture on 7. Popular Culture and Popular Musk: Changing today 5 life-styles? Dreams What American ideals and dreams are expressed in 15. The Death of the Mass Media our music? What trends indicate a declin in the influence of the mass media?

How can I use the topics for "Popular Culture in whose members represent differing viewpoints. Another planning programs for my organization? could feature a film, followed by a speaker who would comment on issues raised in the film. Stimulating weekly or monthly programs for all types of To assist you in planning these meetings, a variety of organizations can be planned around these topiLs. Or- program ideas for each of the course topics, as well as ganizations that meet every week can examine each of the suggested discussion questions and books to review, are fifteen topics. Those meeting monthly can focus on a found in Section II of this book. selection of the topics that reflect the group's inte.ests In Section III is a list of organizations that will provide and concerns. resources such as speakers, films, or handouts to enrich Because each of the topics is rich with ideas and points your meetings. of View, meeting formats can be vaned to achieve maxi And Section IV contains a filmography researched by mum interest and participation. For example, one meet- the Educational Film Library Association that stiggests ing might include a group dist.ussion of the tupic led by an several provocative and informative films for each weekly instructor from a local community college, college, or topic. Most of these films are available from community university Another could feature discussion by a panel or educational film libraries for modest rental fees.

7 Are materials available tostimulate group interest Are any resources for these "PopularCulturP in the "Popular Cu Hutt" topics? programs available local y? , Articles on the fifteen "Popular Culture" topics will begin The series of fifteen newspaper articles on the "Popular appearing in newspapers throughout the country in Culture" topics is the basis-of a course offered by par- January 1978, These concise weekly articles provide his- ticipating colleges and universities throughout the na- torical perspectives, explore current thought and opin- tion. If a local educational institution is offering "Popular ions, and raise questions about assumptions, traditions, Culture" for credit, it can provide a wealth of resources interpretations, ..nd proposals for the future. This series that will be useful in planning your group's programs As part of their educational program, manycolleges and . Was written for Courses by Newspaper by scholars and observers'of the contemporary scene who share insights universities sponsor films and/or lecture series on the sessions of into modern "mass-mediated" society. course topics, and some are offering special If a local or nearby newspaper is fe"aturing this senes, the class or community forums that are open to members membeiI can be asked to read the appropriate articlesfor of the community who are not enrolled in the course-for background on topics scheduled for discussion. A par- credit. ticipating newspaper will be happy to provide informa- Members of your group who want to broaden their tion about its schedule for publication of the articles, and understanding of the "Popular Culture" topics may want this information can be relayed to members in your news- to enroll in the course for ,credit or noncredit or toat4end Infor- letter or meeting announcement. events on campus related to your meeting topics. mation about these local programs can be relayed in your How can I find out if this series is to appear in my newsletter or meeting announcements. Other organizations that may be a source of speakers or local newspaper? panelists for your discussion sessions are listed in Sec- A UV of participating newspapers isavailable. from tion III. Courses by Newspaper, University Extension, University of California, San Diego, Q-056, La Jolla, CA 92093. Are any local colleges planning community forums If your local newspaper is not carrying this free series, based on the "Popular Culture"-topics? Courses by Newspaper will work with you to involve your newspaper. For assistance, phonecollect (714) As were past courses, Courses by Newspaper's "Popular 452-3405 and ask to speak with the program's newspaper Culture" series is the basis of community programs liaison. . planned by participating newspaper,- and educational institutions. Of note are the CbN Forums, demonstration Are additional materials related to the "Popular community. humanities programs that will be conducted at six community colleges during Spring 1978.Designed Culture" topics available? to generate broad community discussion of the"Popular Supplementary matenals that expand on the "Popular Culture" topics, these forums are beingoieveloped under Culture" topics have been prepared by Courses by the auspices of the American Association of Community (Newspaper. Included is a lively anthology, PopularCul- and Junior Colleges, with a grant from the National En- ture: Mirror of American Life, A Courses by NewspaperReader, dowment for the Humanities. featuring thought-provoking readings that correspond to CbN Community Forums based on Cle topics of each topic; a Study Guide containing essays that relatethe Courses by Newspaper's Fall 1977 series "Crime and newspaper and anthology articles, factual review ques- Justice in America" were held at Black Haw1k College, tions, and suggested essay and discussion questions,and Moline, Illinois, Delgado College, New Orleans, a set of audio-cassettes, featunng programsthat elaborate Louisiana, Johnson County Community College, Over- on the themes of the newspaperarticle3. land Park, Kansas; Keystone Junior iTollege, La Plume, Selection's in the Reader, an excellent source of addi- Pennsylvania, Monterey Peninsula College, Monterey, tional points of view, can be read by the entire group orby California, and Valtncia Community College, Orlando, one or more members who could summarizethe readings Florida. Featured in these forums were town meetings, for the rest of your groufft your meetings. television and radio series, library displays, and weekly The Study Guide is a convenient source of background discussion meetings. information for discussion leaders to use :n preparing for The six Spring participants will work with humanities each meeting. The bnef programs on each topic recorded faculty and community groups to organize events based on the audio-cassettes can be played atthe be Inning of on the "Popular Culture" topics The communitycolleges your group meetings to stimulate interestand discussion chosen include Coastline Community College, Fountain on the topic. Valley, California; Garrett Community College, All of these matenals can be ordered by mail usingthe McHenry, Maryland, St. Louis Community College at coupon printed in the back of this book orby writing Flonssant Valley, St. Louts, Missoun; Tarrant County Publisher's Inc., 243 12th Street, Drawer P, Del Mar, CA Junior College, Fort Worth, Texas, MuskegonCoMmun- 92014. Groups planning discussion sessions based onthe ity College, Muskegon, Michigan, and TacomaCommun- "Popular Culture" topics may order the books for their ity College, Tacoma, Washington Each forum,free and members at discount prices All orders must be prepaid open to the public, will feature a discussionperiod led by

8 3 members of the community and the college faculty Other How can I broaden the impact of my Courses by programs being planned include film series, community Newspaper program? debates, symposia, television and radio broadcasts, a ^-1 book review discussions. When you have completed planning your classroom ses- .If your local community college is involved, .onsiuer sto*, Exillsider inviting the general public to attend. Sur linking your program planslo those of the college. If the ceyconducted by Cc.-ses by Newspaper have shown college is not involied, encourage the staff to co -tact the that'many newspaperideas regularly follow the series American Association of Community and Junior Colleges _but not need college credit and therefore do not enroll foi_Lformation on future Courses by Newspaper Forums in the course However, many are likely to attend public and regional workshops to be held at the twelve par- forums on the course topics. ticipating colleges dunng Fall 1978. At these workshops, In planning your public sessions, try to achieve the interested colleges will hear reports from participating broadest community involvement possible r-rhaps a colleges and learn how they can conduct similar forums local community g.oup or an organization with a special for their communitieS using Courses by Newspaper interest in popular culture can be invited to become co- themes, topics, and materials. sponsors of the public sessions. Or a local high-school For additional information, w rite Diane U. Eisen-berg, teacher can be invited to involve his or her classes in the Director, Community College Courses by Newspaper program and,thL public sessions. This type of community Forums, Ameman Association of Community and Junior participation not only broadens the impact of the course Colleges, One Dupont Circle, N.W., Suite 410, but also familiarizes the public with y our institution and Washington, DG 20036 or phone (202) 293-7050. its programs. To reach and involve Courses by Newspaper readers in How can I find out if my local college or university your area, publicity is essentia;. The local newspaper is involved in "Popular Culture"? carrying the Courses by Newspaper series, of course, will usually be happy to publicize events related to the series A list of participating colleges and universities is available that offer a service to their readers. However, be certain from Courses by Newspaper, University Extension, Uni- also to contact local televisitio and radio stations, provide versity of California, San Diego, Q 056, La Jolla, CA 92093 them with a schedule of your programs, aid encourage (phone 7141452-3405). them to cover the sessions. Students enrolled in the course for credit can be asked As the course instructor, how can I enrich my to come before or stay after the public programs to raise Courses by Newspaper class for enrolled students? questions of special concern to them. If you prefer meeting with the enrolled students separately, consider Because it is an innovative program in continuing educa scheduling an additional contact session for stu- tion that attracts many nontraditional students, Courses dents only. by Newspaper encourages instructors to enliven classroom meetings and to increase the number of meetin' How can I use this Source Book to assist me in (beyond the two required contact sessions) with students preparation for my Courses by Newspaper classes? enrolled for credit. However, to maintain the flexibility of O the course, it is suggested that these additional meetings To aid those seeking background infoirmation and pro- be optional. gram ideas on specific topics, Section -11-of this book "Popular Culture" provides many opportunities to in- contains references to recent articles in popular peri- vite guest speakers from other academic department,,. odicals, Section III lists. program suggestions and re- These speakers should be selected not only far their ex- sources for each topic., and Section IV is a filmography. pertise, but also fol. their, ability to stimulate lively discussions. Speakers can also be drawn from among the numerous public and private organizations that are in- formed on one or more of the course topics. A sampling of these organizations can be found in Section III of this book. Films selected from the filmography in Section IV also can be used to enrich class discussions. Many of the films listed are designed to spark discussions of the topics by presenting a variety of points of view as well as historical background and future forecasts. The program suggestions in Section II, which frequently combine a film showing with a guest speaker or panel discussion, lend themselves to implementation in the classroom.

9 4. SECTION II PROGRAMS Suggestions and Aids for Educational Co4nmunity Programs

Because ofliteir rich, and sometimes controversialnature, each of the t9ics for "Popular Culture"inevitably suggests an abundaKce of program ideas;thus, it has been impossible to provide more than a samplirig of theseideas on the following pages. It shouldalso be noted that none of the program suggestions included in this book is meantto reflect or support any one point of view; ratherthey are designed to provide a framework or a point of departurefor group discussion's. Individualcommunity leaders and course instructors are stronglyencouraged to adapt or modify these suggestions to suit the interestsand concerns of his or her particular group. Suggestions presented for each weeklyjbicinclude ideas for films, speakers, debates, surveys, andpanel discussions. Also included are selecffidhs to'readand books to review from the Courses byNeWspaper Reader, Popular Culture: Mirror of American Life,selections from popula periodicals, and sugges e cussion questions. 2 Information on public and privarganizations that c provide additional resources, such films, F'-eaker, and handouts on specific course topics, ar Section III. A complete filmography for the courr,ompiled by the Educational Film Library Association, ca befound in Section IV.

10 5 0

01810001111M.00 AMIN. 0000 1: Popular CulVre: What Manner of Mirror?

Popular culture n. a virtual mirror of the manner in telviti most Americans spend preaps the greatest segment of their live, ifthe image of ou f lives bless than the tdealced pu tore :et might uns1 to tee, .annot Name themirror -- David Manning 'A hit

Background p From theCourses by NewspaperReader, tossthe impact of potrular culture on our lives, what in Popular Culture s our opinion is a n appropriate relationship between -cut- SeeSection !for artit les 11% Ray B Broa. nt Russel ture consume andL.A.awe dispensers' How tan Marshall Fistiv.ick, and othe r, sonPopular C this relationip be obtained' What barriers must be What Manner of Mirror' overcome/

From Popular Periodicals Progom Suggestions and Resources The importance of communications and its es olutionto today s mass media are discussed by historian N.,: Harris Mirror or Distortion?Modern popular culture -1nall of its in Holy We Keep in Touch,a BILeptenntal VSNIN in the sanets, is alternately described as a mirror image and a February 16, 1976 issue ofTun.tpp 64-71) distorted image of American society For perspective on A change'd America 1,--tIck product of y ears of headlong this debate, convene a panel. Panelists could include a growth according to "IlowN yhree Decades Have Trans- pnest, minister, or rabbi, fite.general manae,er of a local formed America` in the January 1977 issue of1.1 !,eiesision station, a professor of popular culture, social Nests and WorldReport (pp66 -71) ogv, or communications, a local newspaper publisher, the Free-lance writer Mutt, Jkuriansk-: totem lw se% erdi head of a rranonty rights organization, and a representa- academic leaders on popular culture arid asse-Acsih m e of your chamber of commerce Consider inviting a status as a scholarly discipline in Pop Cicie,ifse CLIt u le local radio station to tape-record this discussion in the June 1977 issue ofChange(pp 16 19) Popular culture: Hervand Now. What isthe genera) Books toReview public's perception of our popular culture at the moment' The Unembarrassed Muse Popular Arts in Am. ri,aby Ask group members to select Items for an imaginary Russel Nye. This studs traces the grow th ot popu- popular culture time ,apsule and to explain their choices lar culture in America After each person has suggested several items, have the Mass-Mediated CultureIA Michael Rein A cultural an- group select the ten or so that they believe accurately thropologist looks at such popular culture phenomena al, represent popular culture today Consider recording this the Super Bowl and Disneyland session as an oral history of your group

Suggested Discussion Questions Ideals and Images. Man!, of tOe contradictions es ident in our popular culture grow out of clashes between our Explain the statdnerit thal'Itevpular a mar, r idealized perceptions of ourselves as a people arid the Amencap hieIs It a two has mirror' images of our society mirrored in our popular culture Fxplor&thi; issue in a discussion led by n professor of How does the modern unagct Arran.a rctIcctc,i popular culture or sociology from a local community col- popular culture compare w ith our ideal s' With past IA lege_ collegeor university Prior to the discussion, group ages' With our self-i--aage' members cotiltt be asked to prepare a list of Amencan ideals and their popular culture images and contra- In what ways dip the mass media influence modern popu- diction., lar culture' What is dire relationship of the audience to both the mass media and popular ,sipurc En Masse. Popular culture today is distinguished from the past I's the Impact of the mass media For a closer look What is the Impact of popular .ulturc aspects ot 'ur at this modern phenomenctn Invite representatis es of the lives such as lob& famils lite s goals et. Has this media to meet with your group Speakers could irrlude Impact increased or declined w ith th. ads c generti.zana,ters of radio and television stations and media' Why' publishers in manshing editors of local new spapers or magatines A professoi omrnurucation c ould serve as moderator of a discussion ot ;the impact th. mass media an-i popular culture has,' on each other

h11 2. _Story-Tellers and Story- Sellers: TheMaikerS Gf Popular Culture

Afy own threry'is that popular culture makers drrert a. crepe Iratuse tee Want to br diverted, and they respond to tha)e Lis s, in America that allow them to stay in Inistriess Herbert I Cans

Background I FCom the Courses by Newspaper Reader, In sour opinion do popular culture makers respond to Popilar Culture their audience or do they shape it' How do the mass See'Section I for articles by David Grunwald, Arnold media affect this relationship' Pass'xian, Benjamin Stein. and Herbert jGans on 'Story -Tellers and Story.."ellers The Makt n vf Popular Considenng the increasing influence o. Aromtn and Culare." onationhes in the media, what do you predict will be their impact on story-tellers, story-sellers, and ultimately, our From Popular Periodicals popular culture' Sociology professor Gaye Tuchman argues that television -perpetuates the status quo and is thus a means of Program Suggestions and Resources social control in "I41ss Media Valuesin the November 1976 issue of Soaety (pp. 51-54). Censors. Although most of American popular culture is The conflicts between censors and artists integnty mass pioduced for the national marke!, manyarbiteri of dramatized ma recent court case filed by a British comedt. these products end services zxercise their judgments on team against ABC-TV For details, see Onward and the local level. Invite a group of local decision makersto Upward with the Arts _Monty Ithon Amentan discuss their standards and recent decisions Participants Broadcasting Company- in the March 29, 147f, issue of could :nclude a television news director or program direc- book store The New Yorker (pp. 69-70+) tor, head of an advcrtizing agency, owner of a Staff writer Gerald Clarke profiles ABCs programming or other specialty shop, manager of a motionpicture czar,i.red Silverman in The Man with the (widen Gut theatre, atid the advertising d irector of a local newspaper in the September 5, 1977 issue of Tune tbp 46-52) Today's movie-making is ih the hands of packagers and Busirctss vs. Art. Ir. what ways do the story-tellers of budget-watchers who are the hired hands of the ton today conflict with modem story-sellers? flow areothese glornerates that own the studios, according to reporter disputes resolved' Explore this issue with a deb,:te be- Robert Lindsey in The !,.ew Ty-oons of Hollywood in cen memk-ers of each group. Puncipants couldinclut.: the August 7, 1977 issue of The 's ere torl, Ten:- q.Na:e:e free-lance writers, television producers, and actors and (pp 12-16t) actresses on one side, and advertisers. magazine editors. and media managers on the other. Encourage panto- pants to draw on their own expenences, espeaalli in Books to Review The Studio by John Oregon Dunne This acerbic studs describing the compromises to disvutes of one year in the life of Twentieth t.,,e.lturs Fox empha- ho watches television sizes the commercial considerations and interpersonal Tube Standards. At aneone nows, the standards for program content havechanged jockeying that go into even decision Decline and Fall bs Otto Fnednch One of the last editors tonstderSbly over the years Invite a IbRI, regional on of the Saturday [yowls Post anal% re, the demise this national television executive to discuss (flew changes ith sour group As a prelude to the discussion, consider mass-circulation magazine showing excerpts from Netteork an award-winning hlm that portrays the impact of the quest for ratings on televe. Suggested Discussion Questions stands is What are the roles of story -tellers in modern Am. ma' In what ways, it any are these roles different from those ot Know Your Market. As the competition amon,,,, the Media story-tellers in previous times' ct,Toti,, and as the stakes grow higher, the influenceof Marketing in industry circles-has soared For insights into 1 hat is the relationshi^ \tor:- ti sitr, to the role of marketing inthe mass media, invite a professor How does this rele.onsturtntoa.r.ce -rode?, marketing or a local marketing executive to meet with culture' sour group Focus the discussion onwhether marketing rcwarchlleir, the rh..,. media shape popular culture or

Has the rise of the mass media altered ih( ,1 , 11. relationships of %tor, sellers and st, ...1;r,:' It h. 0.%

7I 3. The Popular Culture Industry: Who Pays?-

TV programming is run by a few largely anonymous net:, or, executives who regularly assemble over l 00 Amen, airs a day and extract from their pockets eve SAO million a day t, ra4 for the advert:mug that supports theprevarns th, Netit re, th, broadcasters the television set manufacturers the ,er- and the eleetriemi ti, run the sit George Gerbner

Background _. From the Courses by Newspaper Reader. In is ha! nsas s does the public support the mass media' In Popular Culture our opinion is this public support ot a private enterprise See S'ectionfor articles hi Ft tina;s:rossEie n NO; iustint-d' Explain your answer kian, Roger Rosenbiatt anHerbert tie hiller onI he Popular Culture Industry W hatit any reform- are needed in the popular culture industry' What are the obstacles to such reforms' From Popular Periodicals Wnter Carol i Loomis looks at the boom inadst rnsing Program Suggestions and Resources its spiraling costs and the subsequent shortage ot telex .lion time inAdvertising Is Having 'soma Kind of )ear Thousands Per Second. Today 's mass media charge in the August 1(17n issue ot f whoa. t pp I In,-4 1 enormous rates to advertisers What is their allure to Instead of basing ads erhsing decisions on numbers businessmen' How are the appropriate media chosen? reached, advertisers should lotus on distocering s,nat Intik sec eral advertising executo. es and businessmen to makes aStIllt'sqUisalt, message argues advertisinget discuss their ptulosophy toward advertising and its effec- ecutive Leo Bogart inMa..., Ads rtising The \lessagt-Is tics: ness Encourage your speakers to emphasize the Not the Measurein the Summer P-t7e, issue,t The Har process of media buying as a means of creating product t'ard Busons% Review (pp I Ittl identification and influencing the media The media image of then-presidential t andidate hrnent Carter and the man %%ht. treated it are des,,nbed hi tit Creative Selling. A commercial or advertisement viewed porter Joseph I ek sell enriling ot a t andidate in the by the public is the product of hundreds of hours of work March 28.P-rt-, issue of \ itoft'.140:1?It by all kinds of specialists. Explore this complex process (pp lb-17. with your group by viewing Buy, Buy or Sixty Senond Spot, hard looks at the making of television commercials. Fol- Books to Review lowing the film, invite a professor of advertising or an Television Tin Birane Behindthebct LI% I us Brown The advertising executive to cemment on the view of the eLonotnc and business bat kground of programming and 'vulture consume:" presented Group members should management is described in an expert but brec.ry stele be encouraged to comment on their overall impressions The Mod Managers In Herbert 1st hiller An et. MOMIst 01 the advertising industry's view of its audience !OCAScritically at manipulated information andpack aged consciousness Truth in Advertising. How accurate are the messages onveyed by advertisements' What are the direct and Suggested Discussion Questions indirect influtrsces of these messages on the consuming public, including children' Convene a panel to debate What are the various tomponi nts,4 the mode rn popuial these questions Panelists could include`exetutives with culture industrx' Hots do these ,oinpari the pupulat Total ads ertising agencies, prominent Itxal adverhsers, culture industries ot the past' television radio and newspaper advertising executives, a professor ot advertismg or communications, and repre- What is the role ot advertising iii teniaspopular ulturt sentatis es of citizens groups tont erned with advertising industry" What factors made it possible for &lie's-using to reform emerge in this role'

How has the predominance of advertising in the mass media altered the relationship of the media to its audi .nee` What other changes are a result of the rela Winship'

1;3 14.11=111111/1111611111110111111,1111. ii111111. 4. America's Popular Culture: Growth and-pansion

-NO The strands of American popular vilture have remained essentially and uniquely the same Nun Co lonal days to the present because they have always responded to and reflected Inc to this country. ,Ray 6 Browne

Background Program Suggestions and Resources From the Courses by Newspaper Reader, How ohe West Was Won. Several strong, pervasive popu- Popular Culture lar culture images grew out of the American experience bee Section 1 for articles by Reuel Denny, Oscar Hand- on the Western frontier. Explore these themesby first lin, John Cawelti, and Jack Nachbar on America s Popu- dewing The Real West, a photo-montage that shatters lar Cultifie: Growth and Expansion many popular images of Western life. Following thefilm, encourage group members to identify popular culture From Popular Periodicals themes of the West and to compare them to the reality Since the beginning of the industry , movies have fallen recreated in the film. A local historian can be invited to into patterns of theme and genre, argues author Gerald' lead the discussion. Mast in "Cycles and Gyres of Hollywood History," in the January 1,1977 issue of New Republii (pp. 21-23) Generation Gap. What impact do succeeding bent, rations The probing for new ideas is a casualty of the modern have on prevalent pogo r culture themes? Do the drive toward consensus, argues author Reed Whittemore themes remain and or.ly the emphases shift? Or do new to 'Aglinst Consensus. Intellectual Tradition Under themes emerge? Convene a panel chosen from among Serge" in the July 1977 issue of Harper s (pp 15-17). civic and academic leaders who represent various age groups. invite a professor of popular culture or American Books to Review studies to lead a discussion with the panel on the change On With The Show by Robert C Toll This comprehen- and continuity of popular culture themes. To facilitate sive and tascinating survey of all forms of entertainment discussion, panelists could he asked to comment on some in America demonstrates the vitality of theater inthe of the themes identified in Professor Browne s newspa- United States per article. The Stx-Gun Mystique by -lohn G Cawelti Vanous forms of popular literature are analyzed in this penetrat- Cross Cultures. Ethnic groups in America have begun to ing study. emphasize their cultural uniqueness as a means of bolstering group identity and pride. Ask representatives Suggested Discussion Questions of several.ethnic groups in your area to discuss the popu- Iir culture themes important to each group's identity. A What are the major popular culture themes that hale sociologist or professor of popular culture or American prevailed throughout America 5 history' Whe r, and how studies could serve as moderator and at the close of the did they ongmate' session, summarize the differences and similarities in the themes discussed. In what ways are these themes reflective of the ideals espoused by 4vrriencans' Do these themeclash with our On Top. Every era, fortunately, seems endowed with a ideals" With our ideals in practice,' flow' perceptive, witty commentator who clearly identifies h's or her contemporary popular culture and putsit i What purpose has been seri, ed by the se theme, lei poll perspective. Become acquainted with one such perso tics? In social life' In foreign affairs' I'.ovv are they molded viewing Will Rogers 1920s, a film that capturesth to fit emerging situations' By whom are they shaped' sence of the man and the popular cultureof the era. Following the film, invite the person to your area who Have these popular culture themes been affected by the could be called a local "Will Rogers" to comment on the nse of the mass media' The rise of the strugglefur minor film and relate Rogers targets to those of today If such a itv nghts? The turmoil of the sixties' person is unavailable, a professorof history or American studies from a community college, college, or university In your opinion, will these themes continue to persist into could be invited to comment. the future' Please explain v.'our a nsw ear

9 14 5. Hollywood: The Dream Factory

The movies today are pre-eminently a popular culture medium of spectacle and have left to television the opportunity and the challenge of creating images of who we are Plow. Robert Sklar

Background Suggested Discussion Questions From the Courses by Newspaper Reader, What are the elements of motion pictures that drew audi- Popular Culture ences in the past and continue to attract them today? See Section 11 for articles by William Paul, Martin Dworkin, and Robert Sklar on "Holly w oud. The Dream What has been the influence on the movies of other mans Factory." media? The audiences? The critics? Its own industry I, giants? Which is the most powerful? From Popular Periodicals Hollywood's reactions to changing times has, e alw ay s In w hat ways are the movies unique among modern mass resulted in exaggerated images, says film critic John media? What haractenstics do they share with other Simon in "From Fake Happy -Endings to Fake Unhappy media? Endings" in the June 8, 1975 issue of The Nell, York Times Magazine (pp. 18 -20+). n Compare the images of reality common on the movie "Scary" movies provide a supeificial invob, ement w ith screen with the reality you perceive. Will these differ- frightening situations that leaves viewers feeling optimis- ences persist? Why? tic and reassured, according to English instructor Roger Shatzkin in 'Disaster Epics. Cashing in on Vicanch. Lx- How does today's Hollywood differ from that of the past? penences" in the November 1975 issue of Society (pp. What explanations are possible for these changes? 77-79). Movies don't reflect an era, they augment it by bringing fantasies to life, points out film critic Andrew Satris in Program Suggestions and Resources "Myth of Old Movies" in the September 1975 issue of Harper's (pp. 38-42). Larger Than Life. Popular culture themes and images Editor Richard A. Blake looks at the despair and disillu- captured on celluloid are generally exaggerated. Explore sionment in three contemporary box office hits in this use of popular culture themes and their impact on "Movies and Myths of America" in the August 16, 1975 society in a panel discussion. Panelisould include a issue of America (pp. 71-73). local film critic, a historian from a community college, college, or university, a represen3tative from the film in- Books to Review dustry, and a representative from a local film society. As a The Film: A Psychological Study by Hugo Munsterberg. prelude to the discussion, view Hollywood: The Dream Although published more than fifty years ago, this study Factory, a lively, well-documented view of Hollywood's provides the clearest and the most provocative explana- heyday. tion of the psychology of movie going. . Picture by Lillian Roth. This case study focuses on the people, including mogul Arthur Mayer, who made The Red Badge of Courage.

10 6. Television: The PervaSive Medium

The Golden Age [of television), as others seeit,is with us now. It began in the early 1970s when several situation comedies broke through old stereotypes and restrictions that previously Invited television comedies only to trivial subject Robert Sklar

Background Bang, Bang! One genre of motion pictures ever popular From the Courses by Newspaper Reader, with the movie-going public is the Western. To learn Popular Culture more about this type of film and its impact on popular See Section II for articles by Ron Powers, Peter Schil- culture, watchPlimpton: Shootout at Rio Lobo,an inside lad, Harry F. Waters, and-others on "Television: The look at a western in production, starring John Wayne. Pervasive Medium." Following the film, discuss the themes ar .1 characteristics of these films witlia film critic, film historian, or a profes- From Poptilar Periodicals sor of popular culture or cinema studies. The author, topic, and impact, of "Roots," a modern television phenomenon that attracted an audience of 80 Molding an Industry. Throughout its history, Hol- million for one episode, are analyzed in "Why 'Roots' Vit lywood has been the home of creative giants who shaped Home" in the kbruary 14,1977 issue of Time (pp. 68-77). the industry and preserved on film their particular vision From the Federal government to private citizens, a host of an era. Acquaint your group with these Hollywood of critics are lining up against the television networks, legends with the help of a local film historian, film critic, according to "Television: A Gold Mind That's Coming or professor of popular culture. Encourage your speaker Under Heavy Attack" in the February 7, 1977 issue of U.S. News and World Report (pp. 29-30). to summaIh Ae America perceived by the great movie producers 'rectorsrectors from the past through the pres- Television's competition with movies for audiences has ent. As a prelude to your speaker, viewThe Gentleman spurred the rise of violence in broadcasting, argues col- Tramp,an inside look at Charles Chaplin, both off and on umnist George F. Will in "Prisoners of TV" in the January, the screen. . 10, 1977 issue of Newsweek (p. 76). Television journalist Eric Sevareid answers the critics of Dark Vision. The emergence of a group of films com- television news in "What's Right with Sight-and-Sound monly called "blaxploitation" films has generated a great Journalism" in the October 2, 1976 issue of SaturdayRe- deal of controversy concerning the image they project of view(pp. 18-21). the black community. Invite a representative of a minority rights group to discuss this issue with your group. Books to Review Encourage your speaker to contrast the images in these Super Spectator and the Electric Lilliputians byWilliam 0 films with the reality of black life and with the images of Johnson, Jr. A description of a day in the lifp of a spurts other ethnic groups presented in films. spectator is included in this account of television and sports. The Crowd-Catchers: Introducing Televisionby Robert Rating the Ratings. Are movie ratings a form of cen Lewis Shayon. Many of the issues surrounding television sorship? Are they an accurate guide for the moviegoing and violence are clea-2-33tajid simply presented in this public? How can they be improved' Convene a panel to discussion of the Surgeon General'sReport on Television explore this issue Panelists could include a movie theatre and Social Behavior.(An excerpt s four..1 in the Courses by operator, local religious leaders, a film critic or histonan, a Newspaper Reader PopularCulture.) member of a civil liberties group, a representative of a film society, and a member of a citizens group critical of violence or sex in the mass media

17 Suggested Discussion Questions Program Suggestions and Resources

What facets of television have contnbuted to its nsc as the Kid Vid. Programs for children have generated a great most pervasive of the mass media' What social tactors deal of concern among parents who object to the violence have also contributed? and commercialism of these offerings. Explore this issue by first viewing TV:TheAnonymousTeacher,a film that Does the television industry, in ) oui opinion, reflect w documents the effect of violence and television commer- create modern popular culture? Explain your answer cials on children Then convene a panel to discuss the points raised in the film. Panelists could include the gen- What popular culture themes arc presented to thi.stew eral manager of a local television station, a member of the mg public through television? Are these themes con board of education, a representative of a concerned citi- sistent with those of other mass media' zens group, a member of a parent-teacher association, a psychologist orsocialworker, and a representative of a What is your opinion of television's recent "corm( local public broadcasting station. realism"? Can this phenomenon be viewed as a step forward or backward for the industry? Explain All the News. A majority of Americans today rely on television for their view of world events. Invite repre- How can television better sertie its viewrrs' Is sonic type sentativ es of your local stations as well as news-gathering of regulator) agency necessary to scrutinize network personnel to discuss television news programs with your offerings? group. If possible, videotape recent news broadcasts shown the same day on different stations as a starting point for the discussion. A local television critic can be asked to serve as moderator.

Public Television? Created by the federal government and generously supported by the American busitiess community, the public broadcasting system is charged with presenting quality 'programming to its audience. How is this mandate being met and what obstacles are ahead? Discuss these questions with an executive of your local public broadcasting station. Excerpts from popular public broadcasting system programs could be shown.

Edith, Archie, Sanford and Son. Recent television seasons have included a number of programs that confront ethnic and minority stereotypes. Invite representatives of these groupsblacks, chicanos, and womento comment on the images conveyed in these programs. En- courage your speakers to evaluate the contribution, if any, of these programs to alleviating current -racial tensions.

17 O.I1,

12 7. PopUlar Culture andPopular Musit-TChangingDreams 8. Popular Culture: Sounds of thePeople

Popular music always speaks, among other things,of --ereamswhich change with the tunes. Nat Hentoff

Suggested Discussion Questions Background How has music figured throughout America's200-year prom the Courses by Newspaper Reader, history? Has the music of various erasreflected those Popular Cu ltuie See Section II for articles by Robert Hilburn,R. Serge times? If so, in what ways? Denisoff, Carl Be lz, and others on "PopularCulture and What American ideals and dreams, are expressedin Popular Music." music? How do these expressions differfor different mu- From Popular Periodicals sical idioms? than its casual Country music is much more diverse engendered stereotypes suggest, points out rock andjazz critic john What kinds of fears and criticisms has music throughout its history? How can these reactionsbe ex- Rockwell in "Blues and Other Noises in theNight" in the September 4, 1976 issue of San day Review(pp. 32+). plained? Jazz great Etibie Blake, in ain interviewedited by Max spanned What is P.te basis of the current popularity of rockmusic? Morath, commert on his music career that has these the entire twentieth century. See "93Years of Eubie What are its most common themes, and how are related to the character of modern times? Blake" in the October 1976 issue of Amen canHeritage (pp 56-65). How has modern4music been affected by the massmedia? Author Colette Dowling interviews themembers of a popular rock band whose act includesbizarre makeup, By technological change? strange costumes, and smoke andfire in "Outrage Called What, in your opinion, is the future oftoday's popular Kiss" in the June 19,+1977 issue of TheNew York Tunes music? Explain your answer. Magazine (pp. 18+). Music critic John Rotkwell argues that rock musicstill retains its original vitality, creativity,and nonconformity Program Suggestions and Resources issue of The New in "Rock Lives!" in the February 27, 1977 Into the Mainstream. Both European andAfrican musical York Times Magazine (pp. 61 -64 +). traditions have had an impact on modern popularmusic. modern Technical innovations have made nfusic in the Trace this impact by first viewing AmericanMusic: From than in the past, according era more complex and varied Folk to Jazz and Pop, clips of interviews andperformances to sociology professor K PeterEtzkorn in "Manufactur- Following the of Society (pp by artists who represent both traditions. ing Music" in the November 1976 issue film, invite a musical historian or music instructor tolead 19-23). a discussion of themingling of both traditions in Ameri- Hellfire, revolution, and biblical beginnings arethe can music. subject of reggae, a rhythmic music with its rootsin the Bradshaw in "The modern third world, points out Jon At the Grassroots. Explore the musicindigenous to your 14, 1977 issue Reggae Way to 'Salvation in the August locality by inviting several local musicians toperform for -28 +) of The New York Tunes Magazine (pp 24 and talk with your group. A professorof music from a community college, college, or university could serve as Books to Review moderator for a discussion about the themes and pecu- Mystery Train: Images of America in Rock 'n'Roll Music by Cadder recording. this ses- book attempts to liarities of your local music. Greil Marcus. This serious and vivid sion as part of anoral history of your area. place rock and its roots within theoverall context of American culteire. - Soul Music. Music has always played animportant role Blues People by LeRoi Jones. The social,cultural, and To gain an from a black in the lives of the American bla:1 community. political history of black music is presented understanding of ,the contributions of music,begin by perspective. viewing Black Music in America, a history ofblack music Folk Songs of North America by Alan LomaxThis incisive Bessie popular music that features such musicians as Louis Armstrong, history analyzes the roots of all our Smith, and Billie Holiday. Following thefilm, invite a folk music. music to dis- Country Music by professor of black studies or the history of The Nashville Sound. Bright Lights and cuss the themes and variationsof this music and its over- Paul Hemphill. This anecdotal and historical account all impact on the American music scene. traces the rise of country music'spopularity nationwide.

1318 9. Sports: The Pleasure of the Flesh 10. Sports: Instant Legends and Super-Heroes

Perhaps it is the lingering Puntan influence or the revrk ethic that compels us to justify our leisure, to make of sport a metaphor and a lesson and a preparation rather than a healthful high, the most fun a body can have in maw. Robert Lipsyte

Background Suggested Discussion Questions From the Courses by Newspaper Reader, In what ways do sports serve as the modern "opiate of the Popular Culture people"? What, in your opinion, explains their almost See Section II for articles by Robert Lipsyte, Michael universal appeal? Real, Michael Novak, Jerry lzenberg, and Jeff Greenfield on "Sports." What values are traditionally associated with sports? How are these ideals related to America's ideals as a From Popular Periodicals nation? Law and philosophy professor William J. Bennett re- futes the common criticisms of sports as being violent and Compare the sporting world of today with that of the exploitative in "In Defense of Sports" in the February past. Wfia t factors have contributed to themany changes 1976 issue of COmmentary (pp. 68-70). in the past twenty-five years? Author Roger Angell analyzes the various disputes between players and the front office that threaten tool, er What are today's common cnhasms of sports? Wha t re- shadow plays on the field in "In the Counting House" in forms are indicated? Are they likely tube achieved? Why?. the May 10, 1976 issue of The Neu, Yorker (pp. 106 - 122 +). 1 The tough dollars-and-cents business of college foot- What is the American attitude toward sports superstars? ball is explained in "Saturday 's Hard Pressed Heroes" in What roles have the mass media played in the formula- the November 15, 1976 issue of Forbes (pp. 77-80). tion of this attitude? The tremendous explosion in player costs has made business management the name of the game in modern flow have today's sports evolvedas a big business? What sports, according to Charles G Burck in "Why the Sports is the impact of these economic concerns on the way Business Ain't What It Used to Be" in the May 1977 issue games are played? In your opinion, is this change for of Fortune (pp. 294 - 299+). better or worse? Explain your answers. Best-selling author Roger Kahn 1)ks at baseball's old- ,timers and new problems in "It'still a Grand Old Program Suggestions and Resources Game" in the August 16, 1976 issue of Sport:, Illustrated (pp456-60+). Players vs. Management. Disputes between the front Soccer's new prominence as America's fastest - rising office and team members have become a common occur- sport is due to a change in image, according to author rence in today's sporting world. Explore the issues in Lowell Miller in "The Selling of Soccer-Mania- in the these controversies in a debate between representatives August 28,1977 issue of The Net, }irk Tunes Magazine (pp. of a players' association and management. A local. spdrts 12-13+). commentator could be invited to serve as moderator. Encourage grouNmembers to represent the fans' point of Books to Review view in their questioning of the participants. Sports World: An American Dreamland by Robert Lipsyte. This anecdotal overview analy zes the impact of sports on Coach. The ideals associated with sports generally are popular culture and the individual. (An excerpt is found passed to aspiring athletes by coaches and other team in the Courses by Newspaper Reader, Popular Culture.) leaders Explore the attitudes of the group toward No Cheering in the Press Box by Jerome Holtzman. These athletes and athletics in a panel discussion. Coaches and interviews with old I'm& sportswnters add up to an oral athletic directors in a variety of sports, both professional history of twentieth-century sports. and amateurA could be invited to participate. As a prelude Ball Four by Jim Bouton, edited by Leonard Sheeter. In to the discussion, view The Flashettes, a film that captures this controversial best-seller, an insider toe ingly intro the interaction of coach and team members. duces the game's subculture. Foul by David Wolf. The story of the exploitation of black basketball player Connie Hawkins is a monumental study of the manipulation of a sports star from grammar school to the pros. 19 14 IMMEP AIM 11. Politics and Popular Culture

Television, the most "mass" of media, tends to skirt politics at its edges. Soap operas and situation comedies introduce issuesabortion, crime, race prejudicebut they either keep on a plane of interpersonal relations or attackoff -stage targets. Andrew Hacker

Background From.the Courses by Newspaper Reader, Sports Women. What opportunities are available in Popular Culture sports for interested women in your area throughthe See Section III for articles by Daniel Boorstin, Tony education and recreation system? Invite the director of Schwartz, Gerald Mast, and others on "Politics and Pop- women's athletics at a local community college, college, ular Culture." or university to discuss the riseof women's participation in sports, the opportunities available, and the barriersstill From Popular Periodicals to be-overcome. Begin the session by viewingWomen in Journalism historian Edwin wry, former presidential SportsAn Informal History, an overview of women in press secretary George E. Reedy, reporterCarl sports inchidirig skating, tennis, and horseracing. Leubsdorf, former CBS news chief Sig Mickelson, and others examine coverage, image building, and the adver- Superstar. The role of the American sports hero has sary- relationship of thg press to politics in"Role of the chhigect in recent years as emerging superstars struggle Mass Media in Politics: A Symposium" in the September to establish and maintain their individual identities For a 1976 issue of The Annals of the American Academy of Political 'close look at this change and its impact on our popular" and Social Sciences (pp. 1-133). culture, invite a sports commentator, sports historian, Washington.editor Tom Bethel' argues that the media .sociologist, or popular culture professor from a local edu- and government work together because they needeach cational institution to share his or her observations with other to survive in "Myth of an Adversary Press" in the your group. As a preview to this meeting,view Glorious January 1977 issue of Harper's (pp. 33-40). Game, NFL footage of superstars in action. Television has imposed its systematic vision of moral- ity, competence, and successon politics, critic MichaelJ. A Real Loser. In recent years, a number ofathletes and Arlen points out in "Politics Inside the Rectangle" in the coaches have been highly critical of the nature of modern October 25, 1976 issue of The New Yorker (pp. 174-176+). sportsits violence, exploitation, exaggerated compet- The relatiOnship of President Jimmy Carter and the itiveness, and lack of scruples. Convene a panel todebate media is the topic of three articles in the May 15,1977 these issues. Panelists could include a coach of a profes- issue of The New York Times Magazine. See "The Prime- sional or college-level team, a representative of a players' Time President" by author Richard Reeves (pp.17+), association, a leader of a local Little League, a sociology "The Not-So-Cool Jody Powell" by reporter Charles professor, and a member of a local group critical of sports Mohr (pp. 20+), and "The White House Press Club" by journalist J. Anthony Lukas (pp. 22+). - Damage to Youth. As sports become more and more In "CBS: The Power and the Profits (Part I)" in the popular among young people, growing attention isbeing January 1976 issue of The Atlantic, author David Hal- focused on their dangers to youthful minds andbodies berstam shows how the media shaped and were shaped Explore this controversial issue in a discussionfeaturing a by politics. In Part II.in the February 1976 issue, helooks physician who treats athletes, a local high-school orcol- at television's influence on three presidents, theVietnam lege coach, a professional athlete, a psychologist, and a War, and Watergate. member of a local group critical of sports. As a prelude to the discussion, consider inviting some young athletes to Books to Review recount their experiences with injuries and pressure The Selling of the President. 1968 by Joe McGinnis In- , cluded in this description of the public relations packaging behind Richard Nixon's ascent to the presidency are excerpts from television scripts, speeches, and inter- office memos. The Responsible Electorate by Vladimer 0. Key. A political scientist argues that, despite all the emotional over- tones to campaigns, most AmericansCart"rational" ballots on election day.

15 Siaggested Discussion Questions What, in the past, was the relationship of politics to Packaged Candidates. How are aspiring public officials popular culture? How was this relationship attired b the groomed for their journey through the mass media to advent of the mass media? political office? To answer his question, begin by viewing Campaign: American Style, a close look inside a campaign How is politics expressed in today s moc les, telec sion in which the candidate is "packaged'. for the media and programs, newspapers, and popular songs" What do the electorate. Following .this film, discuss the issues these modes of expression suggest about our society' raised with a panel. Panelists could Include former can.- About the mass media? paign managers, unsuccessful candidates for local office, representatives of advertising agencies that handle politi- What is the role of the mass media in modern political cal accounts, and representatives of polling org>.in- contests? How has this role affected the conduct of politi- mations. -,., cal races? The Road to the White House. Because it is a national How "have the mass media affected participation by the election of great importance, the race for the presidency electorate in psilitics? How do the mass media assist cut attracts extensive media attention. To assess the role of ers in selecting the candidate of their c.hoice' the media in presidential politics, begin by viewing The Making of the President, 1960, a cltise-up of the campaign In your opinion, 'lac c the mass media come to dominate that first featured televised debates. Following the film, the conduct of political activity in today 's America? If so, ask a professor of political science or communication to what steps can be taken to restore the L. ante in political compare the media's role as presented in the film with activity? media involvement in more recent campaigns. ,.. tk Program Suggestions and Resources Just the Facts. It is frequently suggested that today's electorate are spectators who rely on the-mass media for their knowledge of politics. Meet and share the philosophies of those local journalists who report political news in your area. Try to include print and electronic media people as well as representatives of news services such as United Press International or the Associated Press. A professor of journalism from a community college, college or university can moderate this discussion of such issues as objectivity, the media "event," and poll watching.

Mr. Smith and Billy Jack in Washington. The politician as defined by the mass media ranges from being a white, knight battling corruption to being the cause of that corruption. Explore these images by viewing Mr. Smith Goes to Washington, a triumph of a virtuous politician over the machine responsible for his election. Following the film, invite a professor of political science or popular culture to contrast this view with that presented in other media such as television and popular songs. Group members can be encouraged to compare these images with their persopa I views of politicians teday.

16 21 12. Popular Culture: Minorities and the Media

Whites in the industry remain exclusive fudges of what is suitable for viewing. They, in effect, define whatever Ohm( content will get aired. small wonder there is little'authentrcityof minority repiesentation in the niecha Nathan Irvin Huggins

Background Suggested Discussion Questions From the Courses by Newspaper Reader, How were blacks and other minorities portrayed in the Popular Culture media prior to the modern civil rights movement? Were See Section III for articles by J K Obatala, Edward the media reflecting social conditions of the time, work- Mapp, Csanad Toth, and others onPopular Culture. ing to maintain the status quo or perpetuatingstereo- Minorities and the Media." types that were never really representative of the majority of blacks? From Popular Periodicals Economic difficulties and abrain drain" explain the What obstacles were faced by minority entrepreneurs' modern decline of black newspapers, according to who challenud the commonly accepted image of their "Copmf with the New Realityin the June 14, 1976 issue ethnic group? How did the identity they portrayed com- of Time (pp. 70 -72). pare to that of the media majority? How do you account Film critic Penelope Gilliatt chronicles the struggles of for the similarities if any? independent black filmmakers in the early part of the century in ''Current Cinema' in the March 29, 1977 issue How did the advent of the civil rights movement affect of The New Yorker (pp. 88-91). the popular image of minorities? What were the positive Today's editors no longer rate stones about blacks as and negative aspects of these changes' important, argues reporter Roger Wilkins in "Blacks: Why Did the Lights Go Out'in the May 1976 issue of What have been the consequences of increased minority Esquire (pp. 74-81). exposure in the media? In what way has thisvisibility Former edhor Clayton Riley recaptures the high life of advanced and or stifled the quest for equal rights' the Apollo Theatre, Harlem's temple of music, dance, and black culture, in We Thought It Was Magic" in the What is your opinion of the ethnic comedies so popular November 7, 1976 issue of The New York Times Masazini now on television? How have these programsinfluenced (pp. 35 -38 +). the attitudes of the minorities and whites toward each The concern for their media image by blacks has re- other? sulted in stereotypes that ignore aspects of black culture, according to Yale professor Henry L Gates, Jr , in "Por- What steps can be taken to ensure authentic images of traits in Black" in the June 1576 issue of Harper s (pp minorities in the media? What obstacles exist, and how 16-19+). can they be overcome?

Books to Review Program Suggestions and Resources `loti, Fade to Black The Ne,s:ro in American Film, 1900-1942 "Toms" and "Coons," Mulattos and "Mammies." The by Thomas Cripps. This social h'story provides solid since background for understanding chariges and progress in image of blacks in films has changed dramatically the days of such blatantly racist films as Birth of a Nation the postwar industry View Black Shadows on a Silver Screen, a history Of blacks in Sidney Pother: The Long ion, net, by Carolyn Evers. Ap- preciative of Poitier's ach.evements, this biography de- film from the turn of the century through the 1940s. scribes the nature of his struggle in the entertainment Following the film, invite a film historian or a professor of black stodies to discuss the relationship of 'hose early industry. films to the black films of today,. Encourage your speaker to identify the reasons for the changes in images

17 13. Popular Culture: Mirror of Women Moving 9 Today, the image of women in popular culture reflects more

accurately the various realities of women movingand the ). reactions against that movementbecausemany more women are involved in creating these images. BettyFrieda n

Ba^kground Challenge. In recent years a number of television stations From the Courses by Newspaper Reader, have been challenged at license renewal time by minority Popular Culture groups unhappy with their portrayal on the air. If this See Section III for articles by Betty Fnedan, Molly Has- issue has arisen in your area, invite representatives of kell, Shelley Armitage, and Marion Meade on 'Popular both sides to debate. The moderator could be a television Culture: Mirror of Women Moving." columnist or reporter from a local newspaper familiar with the issues involved. If possible, conclude the diicus- From Popular Periodicals sion by inviting a representative of the Federal Commu Women's efforts to eliminate degrading, stereotyped nications Comgussion to discuss lesal standards and the advertising are reviewed by advertising agency president resolution of similar challenges that have come before the Joseph J Seldin in "Ads Insulting en. A Long Way to commission. Go, Baby" in the April 16, 1977 issp =ef The Nation (pp. 464,466). Making the Media. The once common complaint that the The effects of the modern movement toward unisex on media are dominated by whites r, being somewhat al- the family, children, and society, are assessed by Cornell leviated by the rise of minorities to leadership positions in professor Urie Bronfenbrenner and University of Illinois radio, television, newspapers, and magazines. Invite a professor Joan Huber in "Liberated Women. How number of)these journalists and media managers to dis- They're Changing American Life" in the! June 7, 1976 cuss their jobs and their hoped-for impact on the media. issue ofU.S. News and WorldReport (pp. 46-49). Encourage your speakers to identify the obstacles they Today, women penetrate every level of society accord- face iii making the changes they desire. ing to "Women of the Year" in the January 5, 1976 issue of Time(pp. 6-22). Laughing with Minorities. In recent years, the number of Author Lois Gould reForts on a publishing company television programs featuring minorities has increased founded by women to support women writers and their dramatically. But has this media exposure improved the efforts to alter the stereotyped image of women in the image of minorities? Convene a panel to explore this media in "Creating a Woman's World" in the January 2, question. Panelists could include a television station 1977 issue of The New YorkTimesMagazine (pp. 10-11). manager, members of minority rights groups, a sociologist and psychologist from a local community col- Books to Review lege or university, and minority member working AmericanWomen edited by Margaret Mead and Frances television. As a prelude to the discussion, consider show- Balgley Kaplan. Included in this report of the President's ing one episode of "Roots,- the television series that Commission on the Status of Women is a section on the attracted the largest audience in the history of the portrayal of women by the mass media. medium. Sisterhood Is Powerfuledited by Robin Morgan. The section on media images of women in this anthology provides valuable background on the stereotypes assigned to modern women.

Suggested Discussion Questions In what ways were the media responsible for the predominance of the "feminine mystique" in the decade following World War II? To what extent were,the media reflecting the society of the time?

What. in your opinion, caused the media to reevaluate their image of women' What obstacles had to be overcome?

23 18 A

common images of wSplen pot- To what degree do today's media reflectthe image of On View.What1are the trayed by the mass media? How do they correspond to "women on the move"? What changes oradditions are the changing roles of women? Explore thesequestions still necessary? with the help of aprofessorol_woznen's studies or suciot,.._ _ _ asked to pick one-word Has the changing Image of women resulted in achanging ogy. Group members could be image for men? If so, in what ways has themale image descriptions of prominent women and media-created feMale characters. Your speaker could then evaluate the changed? attitudes contained in these descriptions and relatethem in real life. What has been the role of women employed in themedia to the overall view of women in the media and in effecting change? What particular problemshave they encountered?

Program Suggestions and Resources Cowing Women's lisues. What is "women'snews" and where does it belong in today's mass media?Explore these questions in a panel discussion.Panelists could include the managing editor of a local newspaper,the assignment editor for a local teleVisiorc station, the producer of a radio or television public affairs program, 3 member of a women's rights organization, a representative of a citizens group concerned about themedia, and women employed in the media. Aprofessor of journalism froin a local community college, college, oruniversity could serve as moderator.

A Two-Way Mirror. The involvementof women in new roles and life-styles has grown Immensely sincethe be- gihnings'of the women's movement in the 1960s.Invite a local sociologist or women's studies professor todiscuss these changes with your group. Encourage yourspeaker to assess the impact of these changes onthe media and impact of the media on continuingchanges. As a prelude, consider viewing The Enter ::g,Woman, an economic, social, and cultural historyof women from colonial times to the present

Moving Up in the Media. Women are increasinglyhold- ing a wider variety of positions in today's massmedia Invite a number of these journalists, producers,and managers to meet with your group todiscuss their jobs, the obstacles they face, and their goalsfor the future Prior to the discussion, view Inside Broadca4nig, alook at advances made by women in front of andbehind the cameras.

Now 24 19 .14. Popular Culture and American Life.tvles

The diversity of popular culture and life-styles repre:ent. tiit- drversity of American social groups. At the some time :f 1. trueof popular culture aid es of other good. -that the intere,i, of some groups are better represented thanothers Bennett \1 Berger

Background

From the Courses by Newspaper Reader, What major lite-sh le changes can be attnbuted to the nse Popular Culture of the counterculture" in the 1960s7 Which changes have See Section IV for articles by Rex L Jones. f laine Ise n ry-1 inn+ the late 1970s and iv loch has e not? Whi, gall, Truman E Moore. and John Pendleton on "Popular Culture and Amencan Life-Sts lees Hoes are life-sn les transmitted within generations and tram generation to generation' What role do the mass From Popular Periodicals media play in this press? The world of leisure and the worry it' generahnre the subjects of "How Americans Pursue Leisure spo Detme thepolitics of cultureWhat factors ensure that cial report in the May 23.197 issue of U S this social tension will continue' What signs, if any, are Report(pp. 0-72) there that this tension is lessening' The low pnonty given to family life by modern Amen- cans won't change until social institutions. jobs, and %.% hat in y our opinion, will future life-styles be like' neighborhoods change. argues Cornell professoi Une Bronfenbrenner in "Amencan Family in Trouble" in the Program Suggestions and Resources kipy 1977 issue of Psyehidoxy Today (pp 39-13, ) Current American fashion is concerned with the total Where Have All the Flowers Gone? What hs happened person according to American Chic in Fashionin the to those in your community who rejected traditional life- March 22,1976 issue of Tone (pp b2 -b9) sty les dun ng the 1960s? Bring together a grouidentified Author Colette Dbesling describes her flight from in the past with the counterculture to explore`their cur- urban living to country life inGetting Out oi the March rent life styles Urge your speakers to describehe evolu 28, 1976 issue ofDuNos lurk Tones Magazine (pp non to their present choice of life-styleand the 20-21+). philosophy it represents. A sociologist from a Ial corn- The life sty le changes that has e gross n out oflhe rise of munity college. college, or university could be asked to new sexual mores are reviewed by author Benjamin De- serve as moderator. Mott in the November 1976.-Ksue ofThe Atlantic(pp 71-82+). ThePolitics of Life-Style, Today many life-style changes have become the subject of Ts,cal debate Invite several Books to Review local politicians to discuss their positions on such issues Side Saddle on the Golden Calf byGeore.- Lewis ''%i ith as decriminalization of marijuana, gay rights, abortion, good running kornmentary by its sokiologist-editor. this violence on television, food additives, ecology, etc. Focus collection attempts to connect expressions of contempo- the discussion on the relationship of each person's posi- rary popular culture es 1th the social groups that beget tion to his or her life-style and that of his or her con them and the audiences they reach shtuents. Following the discussion, invite group mem The Making of a Countercultureby Theodore Rostak The hers to vote on these issues as an attempt to define your

search for spiritual experience, the author argues. defines group's "politics of life-style . the "counter-culture Toward a Natural Environment. In food, fashion, and Suggested Discussion Questions recreation. a trend toward the natural is clearly evident Explore this life-style preference by first viewingSunny, In what ways arelife- styles a reflection of popular col Munchy, Crunchy Natural Food Store,an inside look at an tune' Do life-styles change as popular culture changes or enterpnse dedicated to pure, wholesome food Then, do changes inpular culture precede or foliate those invite a panel to comment on the natural trend in other of life-styles' areas and the reason for the emergence of this life-style preference Panelists could include a fashion reporter, an What are the factors that influence the choice .4 life stk archvect. a nutntion expert. and a staff nymbe, of your How has the.mass media affected the interplay of these local pars and recreation department' factors"

20 25 15. The Death of the Mass Media?

Industrialism produced a mass sexietv eve arc netsi...ittly moving beyond industrialism to anew stage ofeilizotin that will be technologocical, but not industrial This ncieMtiictL 1. be the mass society demassitied- Alvin Tot flee

Background Suggestv: Discussion Questions From the Courses by Newspaper Reader, :ow will the technological base of the mass media change Popular Culture in the future' Si.7e Svc-do-WV for articles by has Kahl, -ittepherd Mead, R. A. Lafferty. and Eric Barnouw on The Death of W hat signs now point toward a decline in the influence of/ the Mass Media'" the mass media in the future? Conversely, what signs point toward a strengthening, of mass media influence' From Popular Periodicals Rod MacLeish, Georg Bo%strom, David Lilienthal and What likely will be the dominant role of the media in the other contemporary observers look to the future of future' What institutions will come to fulfill the ineclia's America's third century in the special July 1976 issueof other functions%' The Smithsonian. Perhaps the threat of nuclear holocaust explains w hs What will be the likely characte.nstics of a "de-massified" Americans are no longer motivated b) a concern for to society' Popular culture" Life-styles' What signs are ture generatio s, argues historian Henry .3teeleCom there that this "demassification" has already begun? maser in "Comtment to Posterity Where Did It Go'" in the August 16 issue of American Heritage tpp 4 -7) In our pinion. is ".1e-rnassification" likely tbsttrvive' Is The future holds a world of obsolescence, change, and de n ssification" only a cycle that will lead back to convergence, Daniel JBoorstin, Librarian of Congress anot er version of the mass society' Explain your view observes in 'Tomorrow the Republic of Technology bicentennial essay in the lanuary 17, 1977 issue of Time Program Suggestions and Resources (PE 36-38)! Crystal Ball. What is the toreust for American Media pdwer, resting in the hands of a few conWorner- Into4 according to lawyer societv&what does this torecast.portend for poptilar ates, is an issue that's come of age, culture' Explore these questions in a diaLgue between and publisher Kevin Phillips in'Busting the Media futurists and a popular culture expert or American Trusts" in the July 1977 issue of Harpe s (ppfri-14 studies professor from a local community college, college, OW or university The futurists --- perhaps one anoptimist Books to Review Future Without Shock by Louis B LundbeigThe- and the other, a pessimistcan predict the future based specialist can quasi- optimistic view of the futureconsiders the impact on current trends The poRular culture of the counterculture on modern populai culture interpret the impact of theselrends on the popular cul- Future Six-kby Alvin Toffler This- best - seller survecs ture of the future the many challenges posed b$ the future The Stamp of Technology. Some futurists argue that the age of tecl.nology is hinging about a rich, vanedpopular culture while others c; vim that technology breeds same- ness through cc overgence Invite two futurists todebate these points of v .'our group Asa prelude to the debatev le%',fedi,. .assaging the Muld, a rellort on ha nges in melia technoio:;: and growth

The "Mass" Individual. Is the rugged individualist a vanishing or endang "red species in American society" onvene a panel to explore the fate of the individual in mass society arid the predicted "de-massihed" society Panelists could include a sociologist, a popular culture expert, a psychologist, an education leader, a community :igious leader, and a labor specialist Encourage group members to offer their views, based on their experience. of the struggle's faced by individuals in mode-in socie4

2 c); SECTION III RESOURCES Organizations to Contact for Speakers and Information

Various facets of popular culture especially the mass media, have become the focus of numerous organizations. Below is a sampling of organizations that can provide ". resources useful in planning and enriching community ,------,programs or class meetings. Other resources, too numerous to list completely, include local radio and television stations, chapters of national organizations, advertising agencies, museums, libraries, unions, churches and synagogues, and ad hoc organizations formed around a specific issue

11.11111RIMI. 27

22 Academy for the Psychology of The Agency for Instructional Television Sports Internatiorial B05 544 South Westwood Avenue 1111 est 17th Street P 0 Box 200 Bloomington, IN 7401 Toledo, OH 4360(4 The Agenc% for Instructional Television (AIT) develops Discovenng the role of ps% cholog% in cumpetiti e spurts and distributes a is Me s ariets of television and related is. the goal of the Academe for the Ps% c holt)* of Sports printed inatenals for use as major learning resources International As part of its mans ongoing research pros Programs produced hs this nonprofit Amencan 'Cana- ects, the Academy maintains an athletic data hank based dian organization art developed with the aid of echication on studies of the interdependent pss chologual, sociolog- administrators, teachers, curnculum supervisors, edu- ical, and physiological components of competitive athlet- cational broadcasters, and authonties in vanous subjects ics Interested researchers are invited to use this data Ts% o AIT senes, descnbed below, may be useful in "Popu- collection In addition, the Academs maintains a speak- lar Culture" programs Both are available to educational ers btireau that provides experts on the ps% cholog% of institutions for rental fees based on the number of pro- sports. For additional information about the data ba.ik or grams aired and the size of the audience Contact AIT at the speakers bureau, contact Academs president \S illiam the abos e address for a complete listing and specific j Beausay at the above address rental information TV Today A tour of a radio-television complex, an inves- Action for Children's Television tigation into the rating game, an examination of commer- 46 Austin Street cials, and a look at the history of television news highlight Newtonville, MA (12160 this series of eight, 30-minute programs produced in A national organization dedicated to quality child- 1970 The programs are designed to provide general oriented television, Action for Children s Tele% ision background on the broadcasting industry and its impact t.(ACT) works to eliminate sexual and racial stereotypes on American society. and commercials for harmful products from children s Mawr American BooksIndividual works of fifteen of programs, to reduce violence in the earls evening %. hen A menca s greatest authors are surveyed in this course children might be %les% mg, and to locus public attention developed by Harvard University ExtensionCourses and on the effects of television on children To provide rotor produced in 1967 by WGBH-TV The works by Twain, matron about children and television viewing at the local Fitzgerald, Faulkner, and Frost, to name a few are evalu- level, ACT has Contacts. act's e members or speakers in ated as examples of a literary tradition, a reflection of the 30 states For the name of the Contact in your state write author's milieu, and as a statement pf the author's per- ACT at the above address Belowmpling of mater' sonal search for identity als made available by ACT to the Axner -,,, public

(51 ) cacti)'1 hese The Amateur Athletic Union of the ACT Resource Library Referent csheets ..__ sheets are bibliographies on the tollowin-rctinects United States "Children and Television Advertising "Children and A A U House Television Violence Se's Roles Portras ed on Tele% I- 3400 West 86 Street sion," and "Social and ( ultural Roles Portrayed on Tele Indianapolis, IN 626.8 vision Founded in 1888, the Amateur Athletic Union of the "Switch Or Hots to( hange the T\ bet From Often On to United States (AAU) Is Amenca's largest, nonprofit or- On n Ott(SI 50) This game ahe.ut s teley ision ganization dedicated to the development of amateur is suitable for both adults and children sports The AAU is perhaps best known as theUnited States' governing body for eight sports in the Olympic Telemsk'n 1)1 the A tters, /tool nuir, kii Dr 1. Earle Games Local AAU members frequently include athletic Barcus anal zes the programing and adv ertising practice, clubs, high schools, college:, and universities, and civic, of ten Independent stations community, and fraternal organizations Personnel with But First The; Ariessue:r (52c ski rental, Sits; if° pure base) these local organizations could be Involved in programs This 15-minute, lomm colorsound film teatures clips and discussions un popular culture and sports For addi- from children s tele% naon programs and commercials and tional information about local members, contact the AAU comments from children, a physician niv manufacturer at the above address protessor of communications and professor of child development Rentals require sie to eight %seeks advance American Advertising Federation notice 1225 Connecticut Avenue, N W Washington, DC 20036 ACT N:cresiettr (SI', 00 annually 1This quarter) publication highlights ACT acto, Ines and contereni es The Amencan Advertising Federation (AAF), a network of almost 200 advertismg clubs, seeks to improve the ACT infdrmahon Pa.).! (SI Ai) Included in till, collection climate in which advertising operates and the advertising are an ACT brochureNriesictlir r-f and the itselfIn addition to its work in government relations, Children and Tele% 'sten Bibliographe raising advertising standards, and public sere ice advertising campaigns, AAF focuses on educating the public about advertising. Through its educational arm, the Womenand tiltLace bEve Cary and Kathleen Witten Advertising Edutational Foundation, Int AAF has pro- Pcratis ($5 75) Sex discrimination and the struggle for duced an audio-visual presentation that explains and iI equal rights art t hronkled in this ACLU Sourtebook lustrates the history and procedures of the advertising An AC/ti Guide to Cable Televisionby Fred Powledge industry's program of self-regulation Entitled "Advertis- (Si 00) What cable television is and what it could be, with ing Self-RegulationWhat's It All Aboutl", this pro- proper regulation, are discussed gram emphasizes the efforts of the National Advertising Review Board and the National Advertising Division ut In addition, v ideo Cassettes of the ACLU television series the Council of Better Business Bureaus to resolv t ton The Rights of Amentans are available for a use fee of sumer complaints Sixteen minutes long, the present., 53 00 Segments in this senes related to popular culture Lion is available in filmstrip and 35mm slides that are topits intludc 'The Rights of Womtn," a distussion that synchronized with a taps tassette. Each patkagt ludt s tt aturt s v iew s on the impart of t ult ma! stcreoty pes, and a copy of theFive year Rep, t.tof the Natkinal Advertising The Rights of Gay People," a close-up of problems gays Review Board, a st npt of the presentation, and a teat he s tate in employ ment, freedom of speech, and living ar- guide The filmstnp pat kagy is $25 00 and the slide pqk rangements For additional information, contact Nano. age $30.00. Payment to the Advertising Edutational Stella at the ACLU at the above address Foundation, Inc. must accompany orders American Council for Better Broadcasts, Inc. Local members of AAF dubs could be contacted to serve 120 East Wilson Street as resource persons in a discussion of advertising If the Madison, WI 53703 club is not listed in Your local phone directory, contact AAF at the above addrt ss for the t lub nearest v our arta ,grid in 1953, the Amencan Council for Better Broad- casts, Inc , (ACBB) is a national, nonprofit organization American Association of Advertising that coordinates the efforts of individuals and groups to Agencies improve, by educational means, the quality of radio and 200 Park Avenue television ACBB activities include the Look-Listen Poll, New York, NY 10017 an annual evaluation of television programs; Project Postcard, a monitoring of local programing; recognition A history of advertising from World War-1 through the to sponsors of outstanding ppgrams; and an idea ex- 1960s has been prepared by the American Association of change for teachers that publicizes successful media Advertising Agencies, an industry group that subscribes education and evaluation programs. ACBB publications to voluntary "Standards of PracticeDeveloped and nar- includeBetter BroadcastsNews, published five times annu- rated by Robert JKoretzA Half Century of Advertising ally, that features lists of promising television programs, consists of a master tape recording containing Milestones suggested reading, and trends in radio and television. narration and radio commercial segments, a 35mm co!or This newsletter is available free to ACM3 members or for filmstrip featunng reproductions of print ads and other $2.00 to the general public. Free sample copies are pro- visuals, and a 16mm color motion picture film containing vided upon request, television commercial segments and closing comments There is no rental fee tor this production Users pay a A;so available from ACBB isBetter Broadostt, Study Kit, $5.00 fee for postage and handling Letters of request consisting of recent speeches, Nielsen reports, television suggesting several possible ust dates should bt sent to and lath° codes, a short bibliography, brochures on chil- the Association at least one month in &Mame of the dren's programs, and the latest "Look-Listen Report preferred showing Materials in the Study Kit, available for $1.75, may be copied for distribution with the consent of the ACBB. To American Civil Liberties Union order theNewsletteror Study Kit, or for additional infor- 22 East 40th Street mation, contact ACBB at the above address New York, NY 10016 American Enterprise Institute for Public Dedicated to preserving individual right!, guaranteed by Policy Research the United States Constitution and the Bill of Rights, the 1150 Seventeenth Street, N.W American Civil Liberties Union (ACLU) has chapter,. in Washington, DC 20036 every state that could be a source of speakers to discuss equal nghts for minorities and worntn in tht masA media A tenter for the study of national problems, the Amerman To contact your state or local thapter, check your total Enterpnse Institute for Public Policy Research (AEI) fos- phone directory or request an affiliate list hunt the ters researth and the exchange of ideas on publk polity tional office listed above The ACLUAlsomakes al% ailabit: questions Among their activities is a continuing series of matenals, sampled below, that tan providt background forums that feature discussions by well-know n experts on the Popular Culture topits dealing IN ithomen and on .ontemp rary issues Below is information about sev- minonties. eral of these forums relevant to the "Popular Culture" topics Racial Equalityby Laughlin McDoald ($5 75) This ACLU Sourcebook reviews Amenca s ratial question from slat Affirm ta,eAt lion Is Itthe Answer to Dix.ninination'(Order ery and reconstruthor through the Brown Jet ision Nu 4) In this roundtable distussion, a panel of law yers,

24 2 academicians and journalists explore the controy ersial Ankrka at the Movie:, (Sliding rental tee, available from issues surrounding affirmative action programs Cinema V. 595 Madison Avenue, New York, NY 10022) C reated for the American Revolution Bicentennial Ad- Freedom of the Press. Regulation of the Media (Order No 8+ ministration in 1976, this feature-length compilation of Panelists including Clay T Whitehead and Kevin Phillips scenes trqin 83 films illustrates ways the Americanchar- discuss ways to decentralize the concentrated power of acter and spirit have been portrayed on the screen the three major television networks Film and Television Periodical.; in Englifh ($2 00members; Each of the forums listed above is available as a 16mm film $3 00, non-members). This annotated list includes the or audio-cassette Rental on the film is $95 perweek and addr' .ties and pertinent publication information of 80 the audio-cassettes can be purchased for $7 50 each To pen, Jicals order these materials or to request a free publications catalog, write BNA Communications, Inc., 9401 De- 1Yomen and Film Television ($2.00, members, $3 00, non- coverly Hall Road, Rockville, MD 20850 Payment must members). Organizations, research collections, film dis- accompany orders under $10.00 tributors, conferences, books, and periodicals dealing or concerned with women and their relation to the media are American Crafts Council listed. 44 West 53rd Street Children and Film 'Television ($2.00, members; $3.00, non- New York, NY 10019 members). Organizations, film distributors, books, arti- Founded in 1943, the American Crafts Council (ACC) cles, and special programs dealing with children and film works to stimulate interest in contemporary crafts. ACC are compiled. operates the Museum of ContemporaryCrafts in New York City, a unique resource center of twentieth century American Studies Association American crafts. The ACC also makes available 35mm 4025 Chestnut, T7 color slide kits on various crafts subjects At least one University of Pennsylvania month advance notice is required on all rental requests Philadelphia, PA 19174 which must be made in wnting The rental period is 15 Scholars and institutions involved in the studs' of Ameri- days inclusive of return mailing time Below is a list of kits can culture constitute the membership of theAmerican useful in stimulating discussion on popular lifestyles Studies Association (ASA). Members of this organiza- "Clothing to ne Seen 1$10.50). Seventeen slides of one tion, found on college and university campuses through- of -a -kind garments oot the country, could be asked to serve as speakers and resource persons. In addition, those seekingbackground "Denim Art" ($11 50). Fifty-four slides of the winning on "Popular Culture" topics may find twoASA pub- designs from the Levi Strauss ,,,SE Company's national lications useful, American Quarterly and American Studies competition. International. Generally available in college or university "The Art of Personal Adornment ($15 00) Ninety slides libraries, these journals present studies of culture in the of historical and contemporary clothing United States, both past and present, and relate this culture to the world at large. For example, a recent issue For additional information or a complete list oc ACC ma- of American Quarterly featured "Black Stereotypes as Re- terials, contact them at the above address flected in Popular Culture, 188071920," an article by J. Stanley Lemons. In a recent issue of American Studies The American Film Institute International, author John Updike probed "The Cultural The John F. Kennedy Center for the Performing Arts Situation of the American Writer." Information on Washington, DC 20566 individual subscnptions can be f ou.id in issues of both Established as an independent, nonprofit organization by journals. the National Endowment for the Arts, theAmerican Film Institute (AFI) strives to preserve the heritage and ad Aspen Institute for Humanistic Studies vance the art of film and television in AmericaAFI activi- 360 Bryant Street ties include the preservation of films, filmcataloging, P 0 Box 1652 assistance to American film-makers, and thepublication Palo Alto, CA 94302 of film books. periodicals, and reference works To pro- For more than a quarter of a century, the Aspen Institute has se- tect endangered films, the AFI Archives project for Humanistic Studies has brought together leadingciti- cured more than 12,000 films which have been placed in zens from the public and private sectors toconsider, from the AFI Collection in the Library of Congress In addition, a human-centered point of view, major issues incontem- feature AFI has begun a massive chicumentation of every porary society One part of the AspenIn,titute is its film produced in America suite 1893 A sampling of mate- Communications and Society Program, Ohich seeks to rials produced by AFI is listed below identify the larger; long-range interests affecting com- Amenc-an. Film ($1500 annually, includes an AFI mini munications policy The four priorities df this program bership). This official publication of AFI, edited by film include the future of public broadcasting, television and critic Hollis Alpert, examines the past, present,and fu- social behavior, the uses of new technologies, andrela- ture of filmmaking tions between government and the media Below is a

2530 sampling of publications resulting from this program All Center for the Study of Democratic can be ordered from the Institute at the above address A Institutions complete publications list is available upon request Box 4446 Santa Barbara, CA 93103 The Mass Media. Aspen Guide to Communication industry Trendsedited by Christopher H Sterling and Timothy 'ante its founding in 1959, the Center fur the Study of Haight (ISBN 0-275-85760-3, $7 95)Historical and de. Democratic Institutions has focused on identify ing and scriptive statistical information un American mast. media .plonng the basic issues of modern time's. Below is a is compiled in this book. sampling of the audiotapes produced by the Center that are relevant to the "Popular Culture" topics. All record- Aspen Handbook on the Media, 1977-78 Editionedited by ings are available on both cassettes and five-inch, 33/4 ips William L. Rive:s (ISBN 0-915436-67-1, S4 95) This con- half track, reel-to-reel tapes. For broadcast purposes, re- cise, up-to-date compilatioh includes nearly 700 listings quest tapes on 7'/2 ips full track. All tapes, unless other- and descriptions of information sources and research ac- wise noted, are $7 50 each. A complete list of publications tivities in the communications field. and tapes is available from the Center at the above Television as a Cultural Forceedited by Richard Adler and address. Douglass Cater (ISBN 0-914536-19-1, $4 95) These nine Families of the Future(26 min )Sue Dodson, family essays attempt to evaluate television as an expression of therapist at the Evergreen Institute, evaluates alterna- mass popular culture which mediates between fact and tives to the traditional nuclear family, including com- fantasy, between old and new values, and between the munal marriages. desire to escape and the need to deal with real problems Achieving Equality. Black Strategies(281/2 min.). Herschelle Television as a Social Force New Approaches to TV Criticism Challenor, political scientist at Brooklyn College, City edited by Richard Adler and Douglass Cater (ISBN University of New York, describes the humiliations, pov- 0- 915436 -02 -7, $4.95) in this collection of essays, eight erty, and other realities of black life in America. leading humanists consider television's positive and negative effects on our culture: and pricy idc tresh assessments Slat( of the Culture(28',2 min.). Anthropologist Manam of its role in America. Sla ,r argues that there is an American culture, that it is WASP in character, and that all Americans share it. The Fulure of Public Broadcastingedited by Douglass Cater and Michael J. Ny han (ISBN 0-175-64590 8, $6 95) Sev TV The Exclusive Medium(30 min.). 'Participants in the en teenessays and a selectiv e source. guide discourse. un Center's Conference on Broadcasting and the First both theactuev ements and shortcomings of public broad Amendment look at ways television systems can provide casting. access to both popular and unpopular opinions. Association for Educational Communications How Good is Television News Reporting?(30 min.). Network and Technology executives answer critics who question whether television, a profit-seeking industry, can report the news fairly. 1f2616th Street, N.W Washir$ton, DC 20036 The Hidden Remnant(431/2 min., $8.50). Author/critic Founded over 50 years ago, the Association for Edu- Gerald Sykes discusses the effect of the mass media and the corporate world on American youth. cational Communications and Technology (AECT) and its more than 20,000 members nationw ide, focus on the uses Live a Lithe Longer! But How?(291,2 min., $8.50). Psychi- of the mass media and other technologies at al! levels of atnc gerontologist Alvin Goldfarb points out that, with education. AECT members, listed in the 1977 AECT existing social values, a longer life span may nut necessar- Membership Directory and Data Book ($10 to members, ily be a blessing. $35 to nonmembers), could be invited to serve as re- The Negro as an American(35 min.). Robert C Weaver, sources persons in programs concerning the impact of former head of the Department of Housing and Urban technology on education. As a prelude to such a program, Development, talks movingly about Amenca's racial consider showing the AECT filmstripBuilding Bridges to problems. the Future,an 11-minute program about Philadelphia's Action Library, which emphasizes the use of media to A Second Lxik at the Amman Dilemma(271,2 min.) Gunnar involve the community and meet its educational and rut. rdal takes a look at recent events and compares them reational needs. The color filmstnp, record, and script to predictions in his classic studyAn Amerkan Dilemma. book are $16.95 to members and $19 95 to nonmembers The Cactus- Curtam(45 min,) Mexican/American spokes- Another AECT filmstrip,Understanding Educational person Ernesto Galarza outlines a program to correct the Technology, introduces educational communications and deep inequities the Spanish-speaking face in Amenca technology to audiences unfamiliar with this discipline The filmstnp, audio-cassette, script, and information The Third Generation(291,2 min.). Editor John Cogley and booklet are available to members for $19.95 and to non sociologist Michael Harnngton reflect upon the pervasive members for $24 95 To order these filnistnps or to obtain t. ha ng t: s that have occurred in all areas of life since Marx, a complete list of publications, write to AECT at the abov Freud, and the technological revolution address. Checks, made payable to AECT, must accompany all orders of less than $15 00 31 26 Citizens CommUnications Center Fair Campaign Practices Committee 1914 Sunderland Place, N W 613 Pennsylvania Avenue, S E Washington, DC 20036 Washington, DC 20003 investi- Citizens Communications Center, since its inception in Formed two decades ago following government gations of political corruption, theFair Campaign Prac- 1969, has helped consumers across the country achieve "dirty political the goals of citizens' access, public participation, and tices Committee has led the fight to equality in the electronic media As a public interest law practices." Many of the materials tiley have prepared, firm, Citizens has brought major test cases in media re- sampled below, would be useful in a discussion of popu- forms to the courts as well as aided local citizens groups lar culture and politics and attorneys in settling their disputes with local broad he Pollution of Pohhc, euited by Samuel jArchibald casters. Members of the staff and board of directors car (S1.00). A case -by -case study of recent examplesofdirty be contacted to serve as resource persons For an informa- tricks" du nng political campaigns. tion packet about Citizens, license renewals and transfers, the Fairness Doctrine, or the Federal Commu- Fair Play in Polit,cs (no charge). Trends in campaign prac- nications Commission, contact Citizens at the above tices are reviewed in this publication, whichalso includes bibliography, and address. the code for fair campaign practices, a suggested discussion questions. Chinese for Affirmative Action Candidates ManualA Politician's Guide to the Artof Self 950 Stockton Street, 3/F Defense (5.25). Ways candidates can deal with smear am- San Francisco, CA 94108 paigns and other unfair campaign practices arereviewed. The image of Asian Americans in the media is a major Single copies of all publications except ThePollution of concern of Chinese for Affirmative Action(CAA), a Politics are available free. community-based, nonprofit civil rights organization. As part of its activities, CAA has produced anumber of radio Federal Communications Commission series that report on the activities and concerns of Asian Washington, DC 20551' Americans that CAA believes are ignored or inaccurately The Federal Communications Commission (FCC) isthe reported by other media. A free copy of their guidelines government agency charged with regulatinginterstate for the media is` available from CAA at the above address and foreign communications by means of radio,television, wire, cable, and satellite.Recently, as coucem with Corporaticn for Public Broadcasting programming by the electronic media has grown, in- 1111 16th Street, N.W creased public attention has focused on the FCC'slicense Washington, DC 20036 renewal procedures for radio and television stations. The Corporation for Public Broadcasting (CPB) waseclat, Copies of license renewal applications and hearings be- lished as a result of the Public Broadcasting Act in 196" to fore the commission are available from the FCC'sPublic promote the development of a diversifiedpublic tele% i Information Office by request. In addition, the FCC main- sion and radio service for all Americans Amongthe retains offices in most large cities throughoutthe country sponsibilities of CPB, a nonprofit corporation, are to Personnel in these offices, listed in the U.S Government stimulate diversity, innovation and excellence in pro- listing in the phone directory, could be contacted to serve grams, to advance the technology, to safeguardthe inde- as resource persons in discussionsof the electronic pendence of local licensees; and to act as the trustee for media. funds appropriated by Congress Currently there are 158 public television stations and 168 public radio stations Federal Trade Commission across the land. Personnel at these stations canbe con- 6th and Pennsylvania Avenue, N W. tacted to participate in a variety of discussions ofpopular Washington, DC 20580 culture and the mass media. For a more detailed look at the work of CPB, a request may be made for a copy ofthe The Federal Trade Commission (FTC) is anindependent 1976 annual report and the brochures on publicradio and law enforcement agency charged by Congress with pro- public television from the Office of Public Affairs tecting the public against unfair anddeceptive business practices. Included in this charge is a reviewand monitor- Council on Children, Media and ing of advertising of national scope inthe United States, Merchandising particularly that dealing with food, drugs and cosmetics 1346 Connecticut Avenue, NV\Suite ;is For a perspective on FTC activities, commissionersand Washington, DC 20036 executives could be contacted to serve asspeakers. In FTC Television advertising and its effects on children are the addition to the Washington, D C office, there are regional offices m Atlanta, Boston, Chicago,Cleveland, tocus of the Council on Children, Mediaand Merchandis- concerned with the pro- Dallas, Denver, Los Angeles, New York, SanFrancisco ing, a nonprofit consumer group found tection of children in the marketplace Towardthis end, and Seattle Phone numbers for these offices can be phone directory. the Council has produced a report on the impact oftelevi- in the U S Government listings in your include doc- sion commercials on children undertwelve Copies of the A complete list of FTC publications that specific product report Edible TV, Your Child and Food Commercial, areavail- umentation of advertising claims for office able from the Council at the above address for a $5 tee categories, is available free from any FTC 32 27 The Gospel Music Association of Business Administration, the Marketing Science Insti- Box 23201 tute (MS1) is a nonprofit research organization that Nashville, TN 37202 probes the nature and performance of the marketing sys- Foundedin 1964, the Gospel Music Association (GMA) is tem NISI findings on such topics as consumer behavior, the voice of the various performing arhsts, stations, and marketing and public interest are made available to the companies that are involved in gospel music. To stimulate general public through the Publications Department at public interest in gospel music, GMwill provide speak- the above address Below is information about selected ers to churches, civic groups, and schools upon request publications related to the "Popular Culture" topic, ad- The GMA also publishes an annual Dim-MNYearbook certising. When ordering, include lull payment or purchase order that lists individuals and businesses involved in the gospel musk field The 14 ten gospel songs each yearare Woman's Platt An ;aalysis of the Roles Portrayed by Women recorded on an album for sale to the general public and in Magazin( Advertisementsby Alice Courtney ?rid Sarah free to GMA members. For information about the Teal,- Lockeretz ($1.00). The images of women found in 729 ers bureau, publications, and the record album, contact advertisements that appeared in April 1970 are analyzed. the Association at the above address. Effects of Television Advertising on Children and Adolescents Gray Panthers prepared under the direction of Scott Ward ($9.00). This 3700 Chestnut Street summary of six studies includes findings on the attitudes Philadelphia, PA 19104 of young people toward television advertising, the attention they give it, and what and how they learn from it. Organized to combat ageism, discnmination against the elderly, the Gray Panthers serve as a clearing house for Presentations by Marketing Science Institute Associates to FTC information and communications about activities and Hearings on Advertising, 1971($7.50). The six papers in ibis projects to improve the lives of senior citizens. Below is a series look at how advertising works, how it is used, and sampling of their publications. how it affects our economy and society. Basic Bibliography($.25). Included in this up-to-date list Businessmen Look Hard at Advertisingby Stephen A. are selections on ageism, political action, positive aspects Greyser and Bonnie B. Reese ($2.50). Executives com- of aging, organizing for social action, and personal ment on the power and impact of advertising, hot., it growth and development. should be regulated, and how it should t to remedy criticism. The Network (52.00 annually). This newsletter reports activities of Gray Panther(groups as well as information or. Media Access Project legislative proposals of interest. '1912 N Street N.W. The Gray Panthers also have organized a growing na- Washington, DC 20036 tionwide network of senior cumin activists who could Sponsored by foundations,, the Media Access Project is a speak to your group on the experience: of the elderly in public interest, nonprofit law firm engaged in litigation America, their agenda for change, and their growing on behalf of citizens groups seeking access to the elec- impact on popular lifestyles. If you are unable to lov a te a tronic media. Most of their legal work takes place before Gray PantRers organization in your community, e. .ict the Federal Communications Commissionend consists of

the national office listed above. Fairness Doctrine cases, Equal Opportunity cases on be- - half of minority candidates, petitions to deny license re- The Institute of the American Musical, Inc. newals and a variety of rule making proceedings to im- 220 Wesi 93rd Street prove citizen access. Media Access Project makes avail- New York, NY 10025 ableBroadcast Media Guide for Candidates,1974 edition, to Founded in 1972, the Institute of the American Musical the general public. The guide costs $3.00 and) seeks to acquire and preserve musical theatre and. film can be 'obtained by contacting the Project at the above materials that may otherwise be lost or destroyed address Among the Institute's vast holdings are 35,000 disc, cyl- inder, and tape recordings dating back to the 1890s. Sheet Media Action Research Center, Inc. music, scripts, and books on all aspects of theatre, film, 475 Riverside Drive, Suite 1370 vaudeville, minstrels and popular music, theatre posters; New York, NY 10027 and fan and movie magazines also have been collected Established with the help of the United Methodist Use of the collection is available, by appointment, to Church, the Media Action Research Center (MARC) is a qualified scholars, authors, and other specialized resear- nonprofit organization dedicated to learning more about chers. For additional information, contact th, Institute at the social impact of television, making the public aware of the above address that impact, and working for constructive changes in television. To date, MARC's work has been devoted Marketing Science Institute primarily to reducing the number of violent and highly 14 Story Street aggressive programs, particularly those viewed by chil- Cambridge, MA 02138 dren To call attention to the role of television today, MARC, in cooperation with United Methodist Commu- Associated with the Harvard Um% ersit. Graduate School nications, American Lutheran Church, and the Church of

28 33 National Association of Broadcasters the Brethren, conductsTelevision' Awareness Training (T-A-T) programs across the country.Workshop par- 1771 N Street, N.W. ticipants, led by an accreditedT-X-T leader, evaluate Washington,DC20036 children, human television and violence. stereotyping, Broadcasters (NAB), the sexuality, news, advertising values,and strategies for The National Association of trade association for the broadcastingindustry, serves as change. The T-A-T workbook isavailable from MARC for purchase order must a clearing house forissues currently of concemn to broad- $8.00 plus $.50 postage. Payment or both radio and television. One NAB'function is accompany your order. MARCwill also provide a list of castersin and region who could to facilitate industryself-regulation through the Radio T-A-T accredited leaders by state of these codes are To obtain this list or additional and Television Codes. Free copies serve as resource persons. subscribe to them or information contact MARC at the abOlfraddress. available from local stations that ts from NABatthe above address. Single copies ofNAB request Motion Picture Association ofAmerica publications, described below, are available upon from the public relations department.Multiple copies are 1600 Eye Street, N.W. r Washington, DC 20b06 suppliedat cost. Includedinthis operational guide The Motion Picture Associationof America, under the Broadcasting the News. charged with is a declaration of principles, a historyof broadcast news, leadership of Jack Valenti, is the agency department. implementing the voluntary rating oftoday's movies. A and a description of a station's news history of this controversial rating systemis available at Study Guide on Broadcasting.Discussion questions and no charge from theAssociation at the above address or suggested readings are included in thisprimer on Ameri- from its New York office at 522 FifthAvenue, New York, can broadcasting. NY 10036. APolitical Broadcast Catechism (7th ed.). A question and this explanation of federal National Advertising ReviewBoard answer format is featured in regulations and decisions for politicalbroadcasts. 850 Third Avenue New York, NY 10022 National Black Media Coalition The primary responsibility of theNational Advertising 2413 Dowling Review Board (NARB), founded in 1971by four industry Houston, TX 77004 organizations; is the adjudication of casesconcerning the Founded in 1973, the National%lack Med:a Coalition accuracy of specificadvertisements. In addition, the seeks to improve conditions for minoritiesin employ- NARB is concerned with broad questionsof advertising's end, NARB has ment, ownership, and programmingin the mass media. responsibility to the public. Toward this license renewal in discussions Frequently their activities focus on the published two studies that may be useful broadcasters. Members of the culture. Each costs $1.00 and process required for local of advertising and popular Coalition could be contacted to serve as resourcepersons NARB at the above address. can be ordered from for discussions of minorities andthe media. For the Advertising and Women.This report on ads portraying or names of members in your area,contact Pluria Marshall at directed toward womenconcludes that the advertising the above address. industry must update its image of women tocorrespond with recent, rapid changes inwomen's roles and life- National Citizens Committee forBroadcasting styles. 1028 Connecticut Avenue, FourthFloor Washington, DC 20036 Identifying9 mpi;titors in Advertising.This report concludes that, when used accuratelyand honestly, compar- Nicholas Johnson, former member ofthe Federal Com- ative advertising is of benefit to consumers. munications Commission, leads theefforts of the Na- tional Citizens Committee forBroadcasting (NCCB) to National Association for theAdvancement reform the broadcast media. Since itsfoundingin1974, of Colored People violence on television has dominatedNCCB activities. 1790 Broadway Below is information about two NCCBpublications use- New York,NY10019 ful to media watchers. Chapters of the National Associationfor the Advance- The CitizensMedia Directory($7.50 prepaid). Included in ment of Colored People(NAACP), a nationwide this publication are listings ofnearly 400 national and organization formed to combattheeffects of racial dis- local media reform groups, public accesscenters, com- crimination, are a fine sourceof speakers on "Popular munity radio stations, alternative newsservices, and film Culture and Minorities." Check yourlocal phone direc- and video producers, distributorsand services. headquarters at the above tory or contact the national (a donation which includesmembership in addressior the location of the chapter nearestyou. MediaWatch NCCB). This bimonthly newsletterhighlights NCCB ac- The NAACP also publishes abibliography that lists book', tivities ant.! Includes research reports onthe impact of the and articles on the black experiencein America. Copies media. are available free ofcharge upon request from their national headquarters and from manylocal chapters.

2934 The National Council on the Aging, Inc., National organization for Women 1828 L Street, N.W. 425 13th Street, N.W., Suite 1048 Washington, DC 20036 Washington, DC 20004

Dedicated to opening opportunities for t, elderly in Since its founding by a small group of activist womenin communities across America, the National C untilon the the 1960s, the National Organization for Women (NOW) Aging, Inc (NCOA) is a clearing house for information has grow n into Amenca's largest women's rights organi- on senior citizens. Available for $15 00 per showing isL. zation. NOW chapters, located in every stateandmost Praise of Age,a feature- length color film of a conversation large cities, can be contactede.as a source for speakers and with four outstanding American octogenarians Alsouse- panelists on the topic of women's image in the mass ful as diScussion starters are cassettes on suchtopics as media. If no NOW chapter is listed in your local directory, Aging in the Future (C-1), Civil Rights of Older People (C-2), contact the NOW office at the above address for the andToward a Better Future for Older Americans (C-10),that location of the nearest chapter. Several NOW pub- were taped at NCOA's twenty-nfth annual conference in lications, available from local chapters or the office listed 1975. Each cassetteis 55 95. above, may be useful as background information. Orders Foi background on the status and problems of the elderly for these publications, sampled below, must includea in America, NCOA makes available the following pub- check or money order for the exact amount made out to NOW There is a $1.00 fee for shipping. lications. A complete catalog is availableupon request. Marriage, Divorce and Family Relations Legal Packet The Myth and Reality of Aging in America(7500, $7 00, ($1.50). NCOA members, $9.00, nonmembers). An extensive The laws that apply to domestic relations are reviewed in these materials. study of die public's attitudetowardsaging based on a Louis Harris poll This publication includes a summary of Analysis of Bill #HR 5452 (Gay Rights) (51.00).This testi- the views and attitudes of older Americans about them- mony features a feminist's perspective onhomosexuality. selves. Sub-Committee on Employment Opportunities($1.00). The Criteriafor Retirement (5301,$4 OM Criteria besides continuing struggle to'end discnmination against women chronological age are examined that nubht be used to in employment is chronicled in this testimony. determine retirement policies All publications, cassettes, and the filmcan be ordered Nationa) PTA TV Action Center from NCOA's Publication Department at the above ad- 700 North Rush Street dress. Payment must accompany all orders of $5 00 Chicago, IL 60611 or less. The National PTA established its TV Action Center to help implement a nationwide program to reduce violence and National Broadcasting Company aggression in television programing. As part of this pro- 30 Rockefeller Plaza giam, :-TA members will be trained to monitor television New York, NY 10020 programs for their violence content. Toward this end, the PTA TV Trainers Manual, The network perspective on television advertising,pro- a how-to guide for those con- graming, and news can be found in free pamphlets made cerned with the impact of television on American life, was available by the National Broadcasting Company (NBC). prepared Copies of theManual,at $5.00 each, are avail- "NBC Program Standards," "This is NBC News," and able from the National PTA at the above address. For "NBC Standard: for Broadcast Advertising" are available additional information about this project, contact your from Audience Services c.t the above address. Also avail- local PTA or phone the TV Action Center at 800-323-5177. a,ble>are selected references on "Television and Educa- tion and "Television and Children National Urban League Equal Opportunity Building The National Football Foundation and SCO East 62nd Street Hall of Fame New York, NY 10021 17 East 80th Street Created during the reform movements that swept the New York, NY 10021 nation at the turn of the century, the National Urban Local chapters of the National Football Foundation are League has worked to eliminate discrimination in such dedicated to promoting football and its beneficial attn- areas as housing, employment, and education. Leaders butes. Activities include their recognition of outstanding of local leagues, located in more than 140 American cities, high school and college football players, both locally and could serve as speakers and panelists on minorities in nationally, and the selection ci athletes into the Football American culture To contact the nearest league, check Hall of Fame. Members of local chapters could be invited your local phone directory or contact the National Urban to discuss the role of football ti Amencan society or to League regional offices in New York City, Atlanta, participate in panel discusSiofis of popular culture and Chicago, or Los Angeles. sports if a local chapter is not listed in your phone direr The following Urban League publications would provide tory, contact the Foundation at the aboe address fur background on the black experience in America. information about the chapter nearest your ar,m

30 3J Middle Atlantic, ChesapeakeWilliamH. Young, When the Marching Stopped; Analysis ofBlack Issues in the 70s ($1.95). Twelve distinguished scholars andsocial scien- Lynchburg College Middle Atlantic, MetropolitanRuthPrigozy, Hofstra tists examine critical problems thatface blacks in this University decade. MidwestCarol Miller, Meramec CommunityCol- The Strengths of Black Families by Robert B. Hill($1.95). Dr. lege, St. Louis, Missouri Hill attacks conclusions that the blackfamily is unstable, New EnglandMarie Ahearn, SoutheasternMassa- matriarchal, and unable to prepare people forproductive chusetts University lives. Northern CalifoiniaArthur Berger,California State Department at the University, San Francisco To order, contact the Communiations Idaho State Uni- above address. Make checks payable tothe National Rocky MountainsRichard Etulain, versity, Pocatello Urban League and add $.50 for handling. SouthGeorge Whatley, University ofAlabama, Bir- mingham The Network Project Southern CaliforniaJoseph Arpad,University of 101 zarl Hall California, Los Angeles Columbia University SouthwestJoel Jones, University of NewMexico New York, NY 10027, TexasFrank Pino, University of Texas, SanAntonio An affiliate of the ProtestantFoundation at Columbia WyomingRobert Barthel!, Northwest Community University, The Network Project publishesliterature and College, Powell facets of produces radio programs that examine the many publication of corporate/government communications andthe impact The Journal of Popular Culture, the official individual4reedoms and the PCA, interprets popular culture in itsbroadest sense. of this corporate dominance on automobiles, community life. Below is a listing of reportsand cassettes Past issues have focused on advertising, comics, radio, religion, and television, to name afew. available from The Network Project.Each report is ,$5.00 The radio cas- Published quarterly, the Journal is available toPCA for institutions and $2.00 far-individuals. is $7.50). If settes, each 25 to 30 minutes in length, are$12.00 each. All members for $15.00 annually (Student rate this publication is not in your local library,back issues are orders must be prepaid.. available from the. PCA in 'single copies orbound Control of ration (No. 3). This reportdetails the his- volumes. tory of corporate and politicalinfluence over network The PCA also publishes Abstracts ofPopular Cultare, a television. quarterly review of articles on popularculture found in Public AccesslPublic Interest (No. 11). Thepublic's role in more than 600 foreign anddomestic publications. If this communications affairs is analyzed. publication is not in local libraries, it isavailable to individuals for $50.00 annually. For moreinformation, con- Television: The Medium (No. I, cassette).Rudolf Arnheim, tact PCA at the above address. Erik Barnouw, and Thomas Hovingdiscuss television as a social and psychological force. The Bowling Green University PopularPress has published a number of books and studies,sampled below, Broadcast Journalism (No. IV, cassette), The management background on "Popular of television news is the topic ofthis discussion with that could be used to provide Culture" topics. Orders, with paymentenclosed, or re- producer Martin Carr, CBS vice president BillLeonard, quests for the complete publicationscatalogue, should be and ABC vice-president Av Westin. sent to Popular Press, BowlingGreen University, Bowl- Entertainment Programs (No. V, cassette).Dick Cavett, ing Green, Ohio 43403. Ruby Dee. Robert Lewis Shayon, and otherslook al what Vaudeville, U.S.A. by John E. Dimeglio ($8.95cloth, $3.95 television entertainment teaches. paper). This searching analysis probes the mostpopular Access at Home (No. X, cassette) Apanel ofd.wmakers form of entertainment during a criticaltime in American and journalists assesses obstacles toeffective public con- histoiv. trol of communication technology. Bud. :y Holly: His Life apd Music by JohnGoldrosen ($9.95 cloth, $,J.'5 paper). Goldrosen captures the essenceof a Popular Culture Association popular singer who dedicated his life tomusic. University Hall Bawling Green University Heroes of Popular Culture by Ray B.Browne, Marshall Bowling Green. OH 43403 Fishwick and Michael T. Marsden ($6.00cloth, $2.50 folk, mass, paper). The authors document howchanges in media, Virtually all areas of cultureincluding life-styles,)priorities, and ideologies are reflected in our .ethnic. urban, rural, and elitearefields of study for members of the Popular CultureAssociation (PCA). heroes. Membership is free and, in addition to thenational organ- Images 01 Women in Fiction. Feminine Perspectivesby Susan ization, there are elQver regionalpresidents, listed be- Koppelman Cornillon ($10.00 cloth, $4.00paper) This low, who could serve as resource personsin your are for volume of essays analyzes the traditionalimages of wom- your "Popular Culture" programs.

31 36 en, compares the fictional images of women with real life, Television in Government and Maus (5.20). Althoughpre- and probes the self-actualizing roles of women today pared in 1964, this annotated bibliography with 316en- Sports: A Social Scoreboard by Eldon Snyder ($3.00 paper) tries is useful in researching the history and background Various aspects of sports and sports figuresiin American of broadcasting and politics. society tare the subjects of these nine comprehensive and Feather Guides to Television ($4.00 annually). Published perceptive essays. semiannually, each issue contains study guides for pro- The Popular Western: Essays Toward a Definition by Richard grams of educational value Subscriptions are available W. Etulain and Michael T. Marsden ($2.50 paper). The from Teachers Guides to Television, Box 564, Lenox Hill authors analyze images of the West conveyed in the pop- Station, New York, NY 10021. ular western. The Twentieth Century Fund Society for Cinema Studies 41 East 70th Street Department of Radio-Television-Film New York, NY 10021 School of Communications and Theater Policy-oriented studies of economic, political, and social Temple University Issues and institutions are the focus of the Twentieth Philadelphia, PA 19122 Century Fund, a research foundation established in 1919. Educators, historians, critics, and theoreticians con- Findings from research supported by the Twentieth Cen- cerned with the scholarly study of film, television, and tury Fund and conducted by the Fund's staff as wellas the moving image in general make up the membership of independent scholars are published in book-length the Society for Cinema Studies (SCS). SCS publications studies by a variety of publishers and in Fund Task Force available to members include Cinema Journal and The Mov- reports Below is a sampling of publications relevant to ing Image, a newsletter, both published semiannually. For "Popular Culture" that likely will be available in local the names of SCS members in your area who could serve libraries or bookstores. as resource persons or speakers, contact SCS president Social Limits to Growth by Fred Hirsch ($10.00, Harvard Timothy J. Lyons at the above address. University Press). In this provocative analysis of theso- cial consequences of economic growth, Hirsch argues Television Information Office that opportunities for individual advancement in affluent 745 Fifth Avenue societies are available only to a relatively small minority. New York, NY 10022 The New Presidential Elite: Men and Women in National Poli- The three major television networks, individual Lommer- tics by Jeane Kirkpatrick ($20.00, Basic Books). Kirkpatrick cial and educational stations, and the National Associa traces and analyzes the changes in the social composition tion of Broadcasters support the Television Information of the men and women responsible for nominatingpresi- Office (T10) as a "two-way bridge of understanding be- dential candidates since World War II. tween the television industry and its many publics." To- ward this end, TIO maintains one of the nation's most The New Yorkers: A Profile of an American Metropolis by extensive libraries and information centers on the social, Andrew Hacker ($10.00, Mason/Charter). This examina- cultural, and programing aspects of television. Individual tion of the diverse populations that constitute New York requests on specific topics are answered speedily wtth the City focuses on their attitudes and responses toa variety help of an automated information retrieval N,steon. In- of issues critical to the city. quiries should be addressed to James B. Poteat, Librarian, Families of Eden. Communes and the New Anarchism by Jud- at the above address. son Jerome ($7.95, The Seabury Press, Inc.). A blend of Below is a sampling of TIO publications available to the research and firsthand experience, this work comments general public. Payment must be included with orders. on the economics, communications, and dynamics of the commune movement. Trends in Public Attitudes Toward Television and Other Mass Media, 1959-74 ($.50). Nine Roper reports on news Voter's Time, a report of the Commission on Campaign sources, credibility, program balance, commercials, Costs in the Electronic Era (ISBN 0-527-02840-1, $1.00, and intermedia comparisons are summarized in this Kraus Reprint Co. Route 1, Millwood, NY 10546). The publication. costs of political advertising on television and the effects of these costs, as well as the content of the advertising ABCs of Radio and Television ($.50) This updated and ex itself, on American politicsare analyzed. panded edition includes a history of broadcasting and a reprint of the Federal Communication Commission's United Church of Christ Broadcast Primer. Office of CommunicatiOns 289 Park Avenue South How "Fair" Should TV Be? ($ 30). Critic Nat Hentoff com- New York, NY 10010 ments on the restraints imposed on broadcasting by the Fairness Doctrine. The Office of Communications of the United Church of Christ has waged an active campaign against racial and sex discrimination in broadcasting since 1964. Towards this end, the Office c f Communications works with local I 32 37 Rights citizens groups to establish a dialogue txith telex ision United States Commission on Civil stations. It monitors total programingand hiring prat Washington IX 20425 tices, and also partikApates in In ens(' renewal procedures sink e its tountiing in 145' the L.mted statys ommission In addition to conducting regional 5 orkshopssxith k on (n it Rights has tot used on set unni,equal rights for all cerned groups, the Office of C. ommunn ationsmake s 1 miens regardless of rate Colorreligion sex or national available the follms mg publications useful asbat k ground origin As part of its at fix me%ads 'son Committees have information been established in ex en state Members ofthese com- discuss the mass media Fitire to Prott't Your Rights in lelersion and Radio En Ralph mittes could be contacted to It sou are unable to Jennings and Pamela Richard (55 50)Published for Images of ts omen and minorities Commission at laymen, this handbook examines tommunicationlass lot ate sour state's committee, contact the Commission' the operation of the Federal CommunicationsCommis- the above address Below is a sampling of Culture"-) sion, and methods citizens can use toobtain satistactorx publications useful in discussions isf "Popular topics All are free and available from theOffice of Man- service from broadcasting stations agement, Publications ManagementDivision, U S Television Station Employment PraduesI he status ot Commission on Civil Rights, 1121 VermontAvenue, MinoritiesandWomen by Ralph Jennings and Veronika W Washington, DC 20425 Jefferson ($15 00, reduced rates available foreducational Uncertain institutional and nonprofit organizations)this 197r, Puerto Ricans in the Continental United States An the Puerto study contains data on and analyses ofemployment prac- I uture This examm4tion of the condition of Rican community focuses on education,employment. tices in both commercialand' educational telex ision and income and analyzes the failure of federal programs To order these publications or to requestinformation to meet Puerto Rican needs thy ()Mkt- of about the regional workshops, contact Sex Communications ovi the above address Guide to Federal Laws and Regulations Prohibiting Discrimination (CHP No 46) Tts revisededition sum- U.S. Catholic Conference marizes federal regulations banning sexdiscrimination Office for Film and Broadcasting Stranger in Ones Land (CHP No 19)Prepared by the late tollFirst Avenue Ruben Salazar, this vignette deals with MexicanAmen- New krk, NY 10022 cans' efforts to overcome denial of equal opportunity The Office for Film and Broadcasting ofthy U s C athoht Rik von in Ainerua (CHP No 20) AnthonyDowns, a con- Conference rates the suitabilitt for tarmly view togof tele- sultant to the National Commission on CivilDisorders, vision programs and mot les in itsbits eeklx publitation discusses covert racism and its effects on efforts toresolve addition to the ratings, Film and Broadcasting &ier(' In racial problems articles on programs each issue includes feature-length Televi- and movies of particular merit Subscriptions,at Sti 00 Windine Dressing on the Set Women and Minonties in the portrayals of and annually, are available from the Conference atthe above sion This detailed study reports on employment of women and minorities incommercial address television

State Humanities Committees

lumanities, w ere formed to The state-based humanities committees,funded bx the National Endowment for the I oublit on matters of social concern Community programsbased on the stimulate dialogut between humanists and the for financial Courses by Newspaper ..enes max qualifx hofunding For additional information on opportunities of executive directors and assistance and funding guidelines,tonsult your state committee Below are the names addresses and phone numbers of state humanitiesCommittees

Mrs I orrame Frank )r Bruce ',levers Mr Jack Geren Lxecutive Director Executive Director utive Director 'Arizona ( ount II on the C alifornia C ouncil on the f fumani(les in Alabama Committee for the Publit Polies Humanities and Publit roht (Humanities and Publu Polies )-1ile.tilb I 1 1 New Montgomerx (ureet 6th Floor Box 700 San Francisco, C aliforma 941(); 14 %Nest Monroe 'street Bummghan.-Southern ( °liege (415)C41.1865 Birmingham, Alabama 15204 Phoenix Arizona (.01001 (N12)257-011; (205)324.1314 Mr Michael Lewis Assistant Director Mr Gary I folthaus Dr Anthont Dube Diret tor C Mamma Council on the I lumaruhes in Executive Director I seCUtn Arkansas Humanities Program Public Policy Alaska Humanities Forum 1 %Nil-Jure Building, Suite 2120 4291) Street, Room 211 'student tiers ices Building Lnnerstts of Arkansas at l Little Rot k Los Angeles, California 90017 Loussac Sogn Building (211)621- 1529 (Sr (211)621 911'. Anchorage, Alaska 99501 Ode k, Arkansas ;*220 C-00;6.4 22(x) Ett 177 (907)272.5341

33 Mr. William Hynes Mr Philip L Sim eh Dr Cora Norman Executive Director Executive Director Executive Director Colorado Humanities Program Iowa Board for Public Prcwams Mississippi Committee for the 8k5 Broadway in the Humanities Humanities Boulder, Colorado 80302 Oakdale Campus P 0 Box 335 (303)442-7298 University at Iowa L niversitv Mississippi 38677

Iowa Citx Iowa 52242 4601 )232.5901 Dr. Mananne Barnabs (119)353-67C4 Executive Director Mr Robert Walrond Connecticut Humanities Council Mrs Marion Cott Executive Director 287 High Street Executive Director Missoun State Committee for the Wesleyan Station , Kansas Committee for the Humanities Humanities. Inc Middletown, Connecticut 0645" 616 Merchants Bank Building 6922 Millbrook Boulevard (203)347-6888, 347-3788 8th and Jackson Streets tit Louis. Missouri 63130 ropeta Kansas \t26612 (314)863-0100. Ext 3164 Dr Rotes Finkelstein (913)357.0159 Executive,Director Dr Margaret Kingsland Delavyare Humanities Council Dr Arthur E Curtis Executive Director 2600 Pennsylvania Avenue Fk"cutive Director Montana Committee for the Humanities Wilmington, Delaware 19806 Kentucky Humanities Council Inc University of Montana (302)738.8491 206 Bris kihndge Hall Missoula, Montana 59801 Universitx of Kentucki 1406)243.6022 Mrs Carolyn Fleming Lexington Kentucky 40.06 Executive Director :606)258-5932 Dr Michael ) Holland Flonda Endowment for the Humanities Executive Director Building 54, Room 128 Res erend David Boileau Nebraska Committee for the Humanities University of West Ronda Excels-Hwy Director RFD 2, Box 65A Pensacola, Florida 32504 ouisiae a Committee for the Humanities Kearney, Nebraska 68847 (904)476-9500. al374 , Box 12 Loyala Untversits (308)234-2110 New Orleans Louisiana 70118 Mr. J Preston Prather 5(14 )865.9404 Mr Elmer Cole Executive Director Executive Director Committee for the Humanities Dr David Smith Executis Director Nevada Humanities Committee an Georgia Maine Council for the Humanities and P 0 Box 8065 Georgia Center for Continuing Public Policy Reno, Nevada 8950- Education P 0 Box 7202 (702)784.6587 Athens, Georgia 30601 Portland Maine 04112 (404)542-5481 t 207)773.5051 . Mr Stephen Taylor Executive Director Mrs Annette M Less Mrs Mana Isi Heyssel New Hampshire Council for the Executive Director Executive Director Humanities Hawaii Committee for the liumanthes Maryland Committee for the Humanities Box 271 2615 South King Street and Public Policy Menden, New Hampshire 03770 Suite 3H 2 East Redwood Street (603)469.3203 Honolulu, Hawaii 96814 Bakimore, Maryland 21202 (808)947-5891 ( 301)837.1938 Mrs Miriam L Murphy Executive Director Dr. David Hansen Dr Nat ante, Reed New Jersey Committee tor the Executive Director Executive Director j, Humanities The Association for theliumanmes Massachusetts Fondation for the Rutgers University in Idaho Flitinanities and Public Policy 43 Mine Street P.O. Box 424 237 E Whitmore Administration New Brunswick, New Jersey 08903 Boise, Idaho 83701 Building (201)932.7726 (208)345-5346 University of Massachusetts Amherst, Massachusetts 01002 Dr Allen Gerlach Dr. Marvin L Vawter ..1413)545-1936 Executive Director Executive Director New Mexico Humanities Council IllinoisHumanities Council Mr Ronald D Means 300 Scholes Hall 134 South Neil Street Executive Director The University of New Mexico Room 203 Michigan Council for the Humanities Albuquerque, New Mexico 87131 Champaign, Illinois 6182(1 Department of Continuing Education (505)277-3705 (217)333-7611 Kellogg Center, RooM Michigan State University Dr Ronald Florence Dr. Kathleen Lemon East Lansing, Michigan 48824 Executive Director University Hall, Room 2122 1517)355.0160 New York Council for the Hun nitres English Department 33 West 42nd Street University of Illinois at Chicago Circle Miss nn M Smith New York. New York 10036 Chicago. Illinois 60680 Executive Director (212)354-31)40 (312)996-3209 Minnesota Humanities Commission Metro Square Dr James Noel Mrs Donna Bucove tit Paul Minnesota 55101 Executive Director Acting Executive Director I6121224-4714 North Carolina omminee Indiana Committee for the Humanities 1209 West Market Street 4200 Northwestern Avenue Creenshoro, North Carolina 1744 Indianapolis, Indiana n/14)174.5325 (317)925 -7195 f)(1 l)a) 34 Dr forge Entuto Mr Delmont Oswald Mr Wtrren Nord Executive Director Assistant Director Ditectot Etecutiso Utah tntintement truth' Humanities m North Carolina Humanities Committee toCOMislOn de Puerto Rico Tiara el Desarrollo de las Humanidades Public Polk-% 1509 Maryland Avenue it) West Broadwas Durham, North Carolina 27705 Oficina del President' Univeradad de Puerto Rico Broadwas Building Suite 2(X) an Juan Puerto Rico 00936 'salt Lake City Utah 84101 Mr Everett Albers 1801)5244569 Executive Director Mr Thomas H Roberts North Dakota Committee for the Dr Victor R Swenson Humanities and Public Issues Executive Director Rhode lsl.and Cat mrtteee for the Executive Direct°. Box 136 Vermont Council or ,.1e liumannies and Dickinson State College humanities 86 We) set Street R em 107 Issues Dickinson, North Dakota 58601 rant*'tPublic House (701)227-2125 . Provider e, Rhode Is nd 02903 (401)521-6150 1 P O Box 58 Hvel. earls, Vermont 05655 Mr. H. RichardWo(41 (802)888.5060 Executive Director Mr Leland Cox Ohio Committee for Public Prog7ams in Executive Director South Carolina Committee to the Mr. Robert C Vaughan the Human Ides Executive Director 2199 East Main St-eet Humanities NicCrory Building Virginia Foundation for the Humanities Columbus, Ohio 43209 and Public Policy (614)236.6879 2801 Devine Street Columbia South Car ,lina 2420; 205 Miller Hall (803)799.1704 University of Virginia Mr. James Vote Chadottesville, Virginia 22903 Executive Director 0044924-32% Oki..honta Humanities Committee ")ohn Whalen nal Quail Creek Road Lecutive Director South Dakota Committee on the Mr William Oliver Oklahoma City, Oklahoma 73120 Executive Director (405)751-8694 Humanities Box 35 Universp Station Washington Commission for the Brookings, South Dakota 57006 Humanities, Inc Mr Charles Ackley - - Olympia, Washington98505 Executive Director 1605)688-4823 Oregon Committee for the I ,omanities (206)866-6510 Miss Jane Crater 1633 5 W Park M7 Paul Nuchims Portland, Oregon 97201 Executive Director lennes.we Committee for the Executive Director (503)229-4821 Humanities Committee for Humanities anti Public Suite 300 Coleman Building Policy in West Virginia, Inc Mr Robert Gran (mu Box 204 Executive Direct ar 171h Hillsboro Road .Nashville, Tennessee 1721c Institute, West Virginia 25112 r-Iblic Committee for the Humanities (344)766-3522 in Pennsylvania I hl ;1298-4469 Bucknell University Mts. Patncia Anderson Lewisburg, Pennsylvania 17,ir 1), fame.. Ventnga Executive :::.ector Executive Director (717)524-1333 texas Committee for the Humanities and Wisconsin Humanities Committee 716 Langdon Street Dr William Adams Public Polies P s..) Box 19096 Madison, WicOnsin 53706 (Staff AsskiatePCHP) (608)262.0706 Lecturer in English nr 'nits of Texas at Arlington 116A College :4.111 CO >rlington Texas 76019 '141-1273 11-4 Mrs Audrey Cotherman University of Penns; Iva ma Executive Director Philadelphia, Pennsvis ania 19144 Morning Council for the Humanities (215)243-6752 Box 3274 Universits station Laramie Wyoming 62071 107)7nn-64%

4 0 35 11111.1111 SECTION IV FILMS An Annotated List of Films Compiled by the Educational Film Library Association

"Popular Culturk covers such a widerange of topics that a comprehensiverst of films would fill several volumes. The following is a selected ILO of films that relate to the subjects covered by Courses by Newspaper's studyprogram on "Popular Culture: Mirror of American Life." A list of additional resources is also included. The primary sales source of each film is given. Many of these films will also be available fromyour local public EdltoriaA Staff library film department on a flee -loan basisor from a Nadine CoNen Executive Director university film rental library at a modest rental fee for Educational Film Libran A,sonation F f classroom use. Judith I rojan Editorial Coordinator Efl \ If using film is a new experience foryou, you will find Brian Camp some helpful and practical advice in a booklet entitled Information Mustant Eft A leading Firm Discussions, by Madeline Friedlander, Maryann Ouch published I- Libranan EFL ..,e League of Women Voters, 817 Broadway, New York, Consultant. 10003. Price: $1.50 prepaid. Linda Arta For additional inform Lion about filmsor programming Film Consultant advice, you may contact the Educational Film Library Pacific Film Ante, Univ. of Catifoirua IirtkeleN Association (EFLA), 43 West 61st Street, New York, NY Carol A Emmen.. 10023. Telephone: 212- 246-4533. Film Consultant NN nter lane Ftayleitth Coordinator 1977 by the Educational Film Library Association, Inc. Amen an Film feriv

1111/111111111 41

36 The "household drug" is, of course, television Although produced in Italy, this animated satire of a hen-pecked 1. Popular Culture: What Manner husband who becomes hooked on television and neglects of Mirror? his household chores and infant son strikessparks of recognition in American audiences aswell. N.0 But First This Message, 15 min , color. 1971Producer Jim Herzic. Distributor. Action for Children'sTelevision The Hunt for the Great American Bargain, 25 min.,color, A thoughtful critique of television'sinfluence on chil- 1977. Director/ Distributor: Laura Stepal dren. The experts go beyond statistics to discuss the way Outdoor markets and garage sales have become popular television affects child development and raise the Issue of leisure time activities, as well as a way to find a good television cultivating passivity The president of Creative bargain. Interviews with buyers and sellers and scenesof Playthings explains that most toys are designed to ente, them engaged in bargaining reveal some unique anduni- tain rather than involve children. A professor of educa- versally human characteristics. N.C. tion discusses the way children's programs are designed "to mesmerize." Short, but effective commentsfrom L.A. Too Much, 12 min., color, 1972. Director:Eugene children underline the researchers' concerns L A Rosow. Distributor. University of California Extension Media Center. The Buy Line, 14 min., color, 1973. Director. Ben Nor- house, its man. Distributor. Filmfair Communications. An impressionistic film of ah old Victorian destruction, and replacement by a modern "plastic" Opening with a demonstration of how advertising is de- structure. Non-narrated, leaving the viewers torespond signed to make people buypsychological appeals, from their own experiences. N.C. meaningless slogans, etc.the film moves toon-the- street interviews with shoppers ofdifferent ages, The Last American Hero, 97 min., color, 1973.Director: economic levels, and racial backgrounds Do youthink Lamont Johnson. Producer: 20th Century-Fox.Dis- of what ads are honest? Do they make you tense for want tributor: Films Inc. you can't afford? Some people answer yes. s no. Some make Interesting comments such as thy, ,ne Jeff Bridges portrays a country boy who makes itthe hard young working-class woman who saythat ads m. ,er way as a dirt-racetrack driver.Good depiction of the pop N.C. feel she must have a particular product or not feel"in." culture world of auto racingsmall-town style. The object of listening to all these opinions is tostimulate post-viewing discussion. However, so much issaid so Seeing Through Commercials: A Children'sGuide to quickly that the interviews become confusing. The nar- TV Advertising: 15 min., color, 1976. Directors;Larry rator's conclusion that "advertising in general isgood and Stein and Ruth Ahrens. Distributor. Vision films. bad, mostly good" is unsupported by the bodyof the Television commercials havebecoL NOa pervasive film. L.A. part of our culture that manyresponsibre`sciults Wave become concerned about their impact on children.Re- Derby, 91 mm., color, 1971 Director Robert KavlorDis cently, several films have been released which arein- tributor. Swank Motion Pictures tended to help children cope with thecommercial first Probes the life and ambitions of a man who wants tomake bombardment to which they are subjected. In this film, a nasty looking pirate/actor who is hustling a sugar it as a roller derby super star N C cereal called "Pirate Pops" drops his pirate personaand The Electronic Rainbow, 20 min , color, 1977Director explains to viewers the techniques used in commercials to Sheldon Renan Distributor Pyramid Fitts make people and products look bigger and better than they really are. Fictional products are used, butthe A clear and lively explanation oftelevision and its techniques demonstrated are true tolife. Theinformation technology, that traces the invention of television equip- presented in The Six-Billion $55 Sell (15 min.,color, ment, the phenomenal growth of sets in usefrom one 1976. Producer: Consumers UnioneS.istributor.Con- million in 1949 to one-half billion worldwide in 1971and sumer Reports Films) is similar,but the examples used the span of programmint from Milton Berle to theland are real commercials, and theguide is a young boy who ing on the moon An animated sectionillustrates the basic explains the techniques to his peers. Soopergoop (1,3 workings of television transmission and reception in min., color, 1976. Director.Charles Swenson. DiS, terms easily understood by a generalaudience and offers tributor. Churchill Films) is a humorous.animated spoof an especially clear Visualexplanation of how television of the ways cereal manufacturers andadvertisers exploit. Nimoy images are built up line by line Narrator Leonard children N C briefly introduces different kinds of TV systemsbroad- cast, microwave, cable, and closed 4.3rcuitThe film ends The TV Family, videotape, 30 min , colorDistributor with a look at video artist Steve Beck'sfascinating feed- TeleVisions back creations L A A documentary that observes a three-generation working-class family in Queens, New York, as they Director The Household L -ug, 11 min ,color, 1972 watch television. Reveals the omnipresent Influenceof Bruno Bozzetto. Distributor' Connecticut Films television in the American household L

3742 /. 33 Yo-Yo Tricks, 8 mincolor, 19'6 Director Distributor tionate and intriguing profiles of a film director, without P. White. the ballyhoo and promotional intent generally associated with such films. B.C. Yo-yos, hula hoops, frisbees, skateboardsall have en- joyed popularity at one time, and each of these activities Is Everybody Listening?, 20 min., b&w, 1947. Producer: has produced champions who manage to master the in- Time, Inc Distnbutor: Time-Life Films. tricacies of the game. This delightful film offers exactly what it says. 33 yo-yo tncks performed by a master A 1947 newsreel from "The March of Time employs the Without narration, each trick is introduced by a title Lard 5tries format of forceful narration and staged reenact- A simple and marvelous film for all ages N C ments to appraise the overall content and inner workings ofthemass medium of the'timeradio. Scenes of script Two Tars, 22 min., b&w, 1928 Director James Parrott Lonferences, sponsor meetings, performances by famous Producer. Hal Roach Distnbutor. Blackhaw k radio personalities, and interviews with such figures as Inventor Lee De Forest Concludes that "the sponsor Stan and 011ie (Laurel and Hardy), on leave from the exerts virtually complete control navy, kick up their heels, pick up two girls, and end up in Although the presentation seems quaint and old-fashioned, its major points of a monumental traffic jam and free-for-all A real gem that illustrates their slow pacing, perfect timing, and well- criticism can be applied to today's television industry. B.C. developed characterizations. Blackhaw} carnes most of the available Laurel and Hardy shorts and features. See Lonely Boy, 27 mm , b&w, 1962. Directors: Wolf Koenig also an earlier collaboration, Putting Pants on Philip (2 and Roman Kroitor. Producer: National Film Board of reels, Wm, 1927. Director: Clyde Bruckman Producer. Canada. Distributor: Open Circle Cinema. Hal Roach. Distributor: Blackhawk), for a view of the fully developed 011ie character, and Stan as a madcap, girl A backstage look at pop star Paul Anka as he performs at crazy Scotsman still looking for his sLreen persona the Steel Pier in Atlantic City, the Copacabana in New M.C. York, and Freedomland in the Bronx during the 1%1 season. Includes interviews with Anka and various members of his entourage. Provides insight into the myopic mentality of show business denizens, as when Anka's manager declares, "I truthfully believe that Paul will be the biggest star this world has ever known." Paul 2. Story-Tellers and Story-Sellers: who'? B C. The Makers of Popular Culture The Most, 27 min., b&w, 1%3. Director: Gordon Shep- Buy, Buy, 20 min., color, 1973. Director Donald Mac- pard Distributor: Pyramid Films. Donald. Distributor Churchill Films Documents the life-style and philosophy of one of the Takes a hard look at the world of TV commercials as the major figures of modern popular culture,Playboypub- viewer observes the shooting of a Phillips Mflk of Mag- lisher Hugh Hefner. Hefner's own commentary domi- nesia commercial and listens to the views of several key nates the soundtrack as we watch him working late in his admen and 'directors One director's warning that "we office or hosting wild parties at his Chicago mansion. are leaving the judgme'nt of what is good for us up to the Somewhat dated, but nevertheless a candid look at a people who are selling the goods to us" is confirmed by successful capitalist who parlayed the right formula of sex another's belief that "we are much mon sophisticated and sophistication into millions of dollars. As Hefner than our audience everything they learn about buy- himself puts it, "I am extremely typical of my time." ing they learn from us " Good eve - opener for general audiences. B.0 BC Network, 121 min , color, 1976 Director Sidney Lumet: Fm a Stranger Here Myself, 58 min , color, 1974 Direc- Distributor: -United Artists 16. tor: David Helpern, Jr. Distributor Films Inc The Oscar-winning feature about a fictional TV network's Follows the progress of one-time Hollywood director scramble for ratings remains the only film ever made that Nicholas Ray as he supervises the production of a student depicts the functions and activities of the television in- film at Harpur College in Binghamton, N Y Interspersed austry's programming executives Despite the movie's with shots of Ray talking about his work in Hollywood are farcical aspects, the charactenz,ahons seem quite believ- clips from five of his more renowned production Th h y able and the overall tone is somewhat prophetic B C Live by Night (his directonal debut), In a Lonely ce, Johnny Guitar, Rebel Without a Cause (the film that TV News: Behind the Scenes, 27 min, color 1973 Direc- immortalized James Dean), and 55 Days at Peking (his tor. Jot I barnes Distributor Encyclopaedia Bntannica last feature) Also included are interviews with producer EduLational Corp John Houseman, who gave Ray his start in films, director Francois Truffaut, who, as a Lnhi for Cahn rs din Cinema, ObieLtn e, straightforward, and informatis e aLLount of was one of the first to reLognize Ray s Linematik bnl da the life of Channel 7's Eyewitness News Team in llama!, ar :I actress Natalie Wood One of the most alit... Yurk Follows the assignment editor, pruduLer, re- .

el 3 38 Producer porters, film crews, anchormen, anddesk assistants as (1963-1977) and is still being rerunpationwide. half-hour of local Stefan Hatos and his partner, emcee MontyHall discuss they gather, cover, edit, and broadcast a other per- news. A good complementaryfilm is The Television their feelings about the show; announcers and Charles sonnel are interviewed; contestants emphasizethe fun of Newsman (28 min., color, 1975. Director: for nothing; a Braverman. Distributor: Pyramid Films),which focuses the show and the chance to get something former ABC programming head state' that the successof on a day in the life of a reporter ashe and his crew cover the show is based on greed, while others stressthe ele- stories for a local news show in Los Angeles. B.C. ment of competition as an importantfactor in American of William Thomas, 28 min., Wm, 1954. Producer:De- society. An outstanding document of a major aspect pbrtment of Cinema, USC. Distributor:University of popular culture. N.C. Southern California Film Distribution. Good Goodiei, 41/2 min., color, 1975.Director: C. 0. Hollywood producer William Thomas lectures an audi- Hayward. Distnbutor. Stephen BosustowProductions ence of students on the distributionand exploitation of studio Simple, non-narrated, animated tale. Atruck bearing the feature films, focusing on the difference between form of a producing and independent producing and the tech- sign "goodies" arrives. Competition in the draws the cus- niques required to merchandise a picture aroundthe second truck advertising "new goodies" "Theatrical Film tomers away. As each truck in turn adds one mo -efantas- country. The sixth installment of the forth, until filially, the Symposium" series (sponsored by the UniversityOf tic claim, the people shift back and "goodies," and Southern California and filmed during the19527/53 first truck reverts to its original message of promises it semester) is included here because Thomas is alivie ly, the competition dissolves under a banner interesting and watchable speaker who saysmuch'that is can't keep.J.R. still relevant. B.C. Shaping News for the Consumer, 17 min.,color, 1975. Director: Charles L. Finance. Distributor:BFA Edu-

1111111161111110121M cational Media. Primarily focusing on the making of TV-news programs 3. Popular Culture: WhoPays? (the source of most people's news), butalso mentioning this film Authentic Interview, 9 min., bdrw, 1974.Distributor/ newspapers, magazines, and radio coverage, is "treated Producer: University of California ExtensionMedia reveals that to producers and publishers, news be sold, consumed, and used Center. as a commodity that can up." It points out that 25 percent of everyone-hour news The filming of a "spontaneous" interviewfor a car com- program is spent on commercials,and that 40-60 percent mercial. Retake after retake of a new car ownertrying to of the space of a newspaper is devoted toads. If the get her lines rightwithpatient coaxing from an off- viewer hadn't realized it before,this film illustrates that screen interviewer. An effective,economical comment on advertisers have considerable involvement evenin news manipulation in television advertising L A reporting, and leads to the uncomfortablequestion' "At what cost?" 1 R. Consumer PowerAdvertising, I5-min ,color, 1971 Di- recto JGary Mitchell. Distributor BFA Educational Sixty Second Spot, 25 min., color, 1973.Director. Harvey Media. Mandlin. Distributor: Pyramid Films. Some of the fallacies and deceptions ofadvertising are Documents tht, process Involved in making aone-minute brought out dunng interviews with RalphNader con- TV commeraat Includes scripting, castingsession, pre- sumer advocate. Intercutwith this is an interview with production chores, rehearsals, and locationshooting Fol- Ted Factor, advertising executive, whofeels that the lows the director and crew as they tackleproblems arising present business system createdadv ertising as Iis today while they film in the Great American DesertConcludes Thefilm has a light touch of humor and apleasing original with the completed 7-Up commercial as it appears onTV ne: "Consumer Power J R J R. "Deal," 95 mm.. color, 1977 Directors. John Schottand Spots: The Popular Art of AmericanTelevision Com- E. J. Vaughn, in collaboration with RobertYoung Dis- mercials, 3/4" videotape, GC min , color,1977 Producer tnbutor: Document CB. Bruce Kurtz. Distributor: Arts Communications. 4 In day-to-da:,, commerce, television is not somuch in- An examination of television commercials as apopular art terested in the business of communications as inthe term. includes four ad spots andinterviews with the business of delivenng people to advertisersPeople are directors who created them. Discussion coversthe the merchandise, not the shows Theshows are merely aesthetics of commercials and comments ontheir social of the of the bait ..The consumer, whom the custodians functionFor the aesthete, CLIO distributes a reel medium are pledged to serve, is in factserved up" Iles Award Winning Commercials every year,and forthe TV Brown, Televi$ion) The above quote ovensthis behind- history connoisseur, the Brooklyn CollegeDepartment of the-scenes look at the phenomenallysuccessful game Television and Radio distributes A Collectionof Early show, "Let's Make a Deal," which ranfor 14 years Television Commercials, a videotape of lop liveand film 44 39 commercials transmitted on U.S television in the decade and craft of John Ford Includes sequences from Drums prior to 1958. Copies will he made at moderate cost tor .ilons tht Nlohawk, lonnsMr Lincoln, Straight Shooting, qualified researchers. L A Die Fri.:oiler of Shark Island, My Darling Clementine, Fort Apache, Th. Gapes of Wrath, The Battle of Midway, They Television: An Inside View, 3-part filmstrip w records or IStrt Lipendabh. Wore a leflort, Ribbon, and many cassettes, color, 1976 DistributorEducational udio other'Interview s vs ith John Wayne, Henry Fonda, Visual. James Stewart, and Ford himself focus on Ford's directing technique This film might profitably be used in conjunc- Part 1 , "On the Air" (127 frames, 15 min ), covers produc- hon of a soap opera, football game, and ABC evening tion with Heroes and Villains (30 mm., b &w, 1964. Pro- ducer. KRMA-TV Distributor: Indiana University) which news show. Illustrates the definitions of various jobs and technical processes Part 2, "The History of Television'' seeks to demolish the legends and myths of the old West (89 frames, 18 min ), traces the evolution of television that Ford often perpetuates, or Wild and Woolly (70 min., technology. Part 3, "The .Business of Networks" (92 bdr, 1917, Producer: ArtcraftDistributor:Museum of frames, 18 min.), relates the early history of the three Modern Art), Douglas Fairbanks' spoof of the West television networks, covers the influence of advertisers, MC the economic reasons for de-emphasizing live produc- A Firebell in the Night, 52 min., color, 1972 From the tions, and the use of rating services L A "America" series. Producer: Michael Gill for BBC-TV and This Is a Recorded Message, 10 mm , color, 1973 Direc- Time-Life Films Writer /Narrator: Alistair Cooke. Dis- tor: Jean Bedard Distnbutor National Film Board of tributor Time-Life Films Canada A personal account of the Civil War by Alistair Cooke that Opens with a newborn baby falling through outer space outlines the slave questiona bit naively at timesand deals with the major issues and figures of the war, espe- and landing on earth This animated montage of advertising stimuliLabia, breakfast cereals, cameras, soaps cially Lincoln and Lee. Filmed at many historic watches, coffees, razors, aftershaves, cigarettes, high locations Lee's home, the White House, the Lincoln fashion, toothpaste. perfume, lingerie, cosmetics, memorial the treatment is anecdotal and will generate swunwear, body oil, cars, beautiful women, muscular discussion. M C. men smilescloses with an array of historically oriented Goodbye Billy: America Goes to War, 25 min., Wm, stillsfamous people, soldiers, tanks, and finally, gulls flying over a blue ocean Makes a strorg impression on 1971Directors: Richard Raack, Patrick Griffin, and Wil- liam Malleck Producer: Cadre Films Distributor Chur- the viewer Non-narrated, with an electronic soundtrack chill Films by Alan Clavier. J R An "emotional history" of World War I, composed en- The Unexpected, 21 min , color, 1975 Producer lacoby tirely of the actual sights and sounds of the period, taken Storm Productions Distributor Xerox Corporation from archive footage and old p'oonograph recordings of songs and speeches. The intent of the film is to present a That the viewing audience is affected by TV commercials becomes evident from the situation that prompted the record of a country being prepared psychologically for war and the aftermath of death and destruction Assem- making of this filmI he morning after the initial airing of a Xetox commercial showing a chimp operating a Xerox bled by a group of historians, this is a very effective copier, reports began! coming in that secretaries were historical pi esentahon which gives the viewer a feeling of the period. being told they could be replaced by a chimp and one N C boss went so far as tof leave a banana on his secretary's The Legend of John Henry, 11 min , color, 1974 Director: desk. In a gesture ofcold faith, Xerox removed the com- Sam Weiss Producer Stephen Bosustow Productions mercial from the airthisPR film from Xerox, presenting many of their comm raals, stresses the humor in their Distributor: Pyramid Films advertising, and Xer oc s inv olYement in education and Bold colors, changing camera angles, double images, a world-wide concerns, I R heightened sense of depth ind space combine with the voice of Roberta Flack to paint a larger- than -life "Image of John Henry in this animated folk story Could be pro- grammed with another animated tall tale, The Legend of 4. America's Ma ular Culture: Paul Bunyan (13 mm , color, 1973. Director Sam Weiss Growth and Eansion Producer Stephen Bosustow Productions Distributor: Pyramid Films) M C Directed by John Ford, 92 min ,color, 1972 Director Peter Bogdanovich Producer Artierin Film Institute The Real West, 54 mm., b&w, 1961 Producer NBC-TV Distributor: Films Inc Distributor McGraw-Hill Films John Ford is as much a creator as an interPretei of Ameri- A photo montage evocation of he West through the faces can history. His films have done much to alter the way the of immigrants, migrants, wagon train passengers, cow average American views the past Bogdanovach,Presents boy s, lawmen, and legendary heroes Narrator Gary achronology of American history through the eves, ears. Cooper traces the trek west against its economic and

40 4r5 historic setting. the Gold Rush, the Civil War, and the Director Gerald SchillerDistributor S-L Film Pro- Indian Wars Emphasizes the hardships of the average ductions man and punctures many legendary reputations among the evolution of Charlie Chaplin's tramp character, from them, those of Wyatt Earp and Wild Bill Hickok C his earliest films up through Last/ Street, from abrasive tormentor to endearing, whimsical Everyman Narrated Red Sunday, 28 min , color, 197) Director lames B leadenly by Keenan Wynn For a full biography of Chap- Kelly. Distributor Pyramid Films lin, with clips from his silent and sound periods, see The More has been written and painted about ( uster and the Gentleman Tramp (78 mm , color'b &w, 1975 Director Lathe Btg Horn than any other single battle Through a Richard Patterson Distributor rbc films) This is a bril- senes of quick detailed shots combiningIndian draw ings liant, inside look at Chaplin on and off the screen Dis- with live achon, the Little Big Horn is recreated Attempts u sse s the eontroy ersy in his personal lifeand penetrates to ferret out the underlying truth of the battle show that the genius he had for making movies J T truth is difficult to establish, The impact of the loss of Custer and his 251 men on a nation celebrating the Cen- Hollywood: The Dream Fachfiry, 52 min , colorlb&w, tennial is illustrated. The plight of the Indians pushed 1972, Producers. Irwin Rosten and Bud Friedgen for from their lands, suffering from disease and alcoholism, MGM Distributor Films Inc. and humiliated by broken treaties leads to a bitter victory' Host-narrator Dick Cavett walks the backlots of MGM which was, in reality, a defeat for the Indian cause Studios, where the streets are empty now and the props Flashes of red from the flag's stnpes serve as a visual and sets are being auctioned. A giant in the. industry for image of the film's message M C almost 50 years, MGM is given the star treatment here, Its history, its moguls, its stars, and its films are all discussed Replay, 8 mm., color, 1971 Director Robert Deubel Dis- with humor and highlighted with lots of clips. Gives a tributor: McGraw-Hill Films feeling for the studio period and an understanding of A humorous commentary on the generation gap which how MGM survived the decades, the war, and the De- makes the point that the present mac be no better or pression by adapting to genre and starchanges For a worse than the past Street inter% less s elicitremarks on pleasant and entertaining overview of MGM musicals, music, dress, sex, and movies, intercut withfilm dips of see That's Entertainment, Part I,(131 min , color'b&w, the comparable; follies of earlier generations N C 1974. Producer. Jack Haley, Jr. Distributor. Films Inc ) Movie star narratorsLiza Minnelli, Elizabeth Taylor, Some of the Boys, 29 min , b & w, 1965 Producer Dennis Frank Sinatra, Donald O'Connor, Gene Kelly, and S. Johnson Distnbutor Perennial rdueation othersput the genre into histoncal perspective J T The Civil War told through photographs, letters, and color, 1976 DirectorElia diaries of enlisted men The unprepared boys with their The Last Tycoon, 125 min , dreams of glory joined for 90 days, 12 months, Or 3 y ears Kazan Distributor: Films Inc They were decked out in colorful garb and learned obso Robert DeNiro is a boy wonder of a major motion picture lete tactics, e g ,the bay onet charge even though studio He goes from a workaholic, who has his finger on hand-to-hand combat w as largely supplanted by the the pulse of the nation, to love and total collapse This is Springfield rifleRecreationbrass bands, poker an adaptation of an unfinishednovel by F ScoJt relieved the tedium somewhat Mostly there was the Fitzgerald, and, as is common with Fitzgerald adap- waiting to get on with the war and the discoverythat tations, it doesn't work well on the screen. However, "glory is a glittering he Li C DeNiro's intense portrayal of the obsessed studio producer capture,. the Thalberg mystique and his total dedi- Will Rogers' 1920s. A Cowboy's Guide to the Times, 41 cation to the packaging of dreams and glamourThe min ,color, 197hProducer ( acre Films Distnbutor studio sets and California ambiance of the Thirties are Churchill Films also stnkingly evoked J T Cowboy philosopher, commentator on the big and little' The Love Goddesses, 87 min , bScw color, 1%3, revised events of his day, kY, ill Rogers w as a perceptive critic ofhis time and the voice of the common man Radio broadcast 1974Directors Saul JTurell and Graeme Ferguson tapes, sepia-toned feature film clips of Rogers, andarchl- Distnbutor Janus Films y al 'period footage create a sociopoliticalhistory of the A history of sexuality on the screen, with afocus on the 1920s Vie tims of Rogers' deadh aim include Henn Ford woman s role from 1900 through the1960s Covers sex and the Model T, Calvin Coolidge, FDR, and Congress and violence, sex and comedy, sex in the silents, sex in Other vignettesI mdbergh, bread lines, and the sound, nudity, Bushy Berkeley, and stars from Gish to Oklahoma dust bow I Inter%iewsrouridoutthe portrait of Monroe Also covers c h Id stars7the product!, ,n codeand the man who kidded presidents M censorship, and changing vzflues as reflected on the screen j T

111111111111111MII.MMIIIIMMINMI Norman Nurdelpick's Suspension: A Tribute toAlfred 5. Hollywood: The Dream Factory Hitchcock, 32 min , b6:w, 1975Director Bob Dahlin Distnbutor Campus Films ChaplinA Character Is Born, 40 min ,b&w.1976

414 A spoof of all of Hitchcock's films rolled into one The plot INLINI/=11( incorporates most of the master's tricks of suspense. The music is vintage Bernard Herrmann. No dialogue is used 6. Television: The Pervasive or needed, aside from some incidental narration by the Medium director and some comments from "Hitchcock." A nicely The Elecpic Flag, 12 min., color, 1972. Director: John done, low budget film. J.T. Korty. DiMnbutor: Pyramid Films.

Behind-the-scenes of the feature film,The Candidate,star-, Plimpton! Shootout at Rio Lobo, 52 mm, color, 197U nng Robert Redford as a political hopeful, and directed by Director. William Kronick for Wolper Productions. Dis- Michael Ritchie Points out the manipulation of the TV tributor: Films Inc. medium in order to sell a political candidate, and questions the media's control over the candidate as well. A Writer/reporter/jack-of-all-trades George Plimpton takes somewhat schizophrenic production, both about the sell- up tice challenge of movie actinga bit part in a Howard ing of a candidate and the making-of a film; in effect, an Hawks/John Wayne western (Rio Lobo). As he prepares example of the overlap of the TV and film mediums. for his role and interacts with Wayne, Hawks, the character actors, and crew on the set, Plimpton clanfies what J.T. As1 goes into the making of two American institutions, i e., The Great Radio Comedians, 88 mm., colorlb &w, 1972. the movie western and the John Wayne persona Director: Perry Miller Adato. Distnbutor: McGraw:Hill Through Plimpton's astute commentary and humorous Eilms. struggle to be a gunfighter, the experience is made all the more accessible and human. Also includes dips of other This memory and memorabilia-filled film features Jack John Wayne and Howard Hawks films. J T Benny, George Burns and Grade Allen, and Edgar Ber- gen and Charlie McCarthy, who developed their starring personae in radio and moved them easily into TV. Some rarely seen film footage is a delight. For a look at another Sunset Boulevard, 110 min , b&w, 1950 Director: Billy type of comedian who never made it past the early TV Wilder. Distributor: Films Inc censors, see Lenny Bruce on TV (35 min., b&w, rel. 1971. Where do has-been movie stars go v. hen their day s in the Producer. Fred Baker. Distributor. New Yorker Films). limelight are over' Silent screen star Norma Desmond Here, two appearances on Ihe "Steve Allen Show" inch- lives in her mansion, a recluse, never able to face the fact Late Allen's danng support of Bruce, especially daring for that the golden days of Holly wood are over forever. Bnl 1959, and Bruce's desperate attempt to buck the status hantly juxtaposes the Hollywood of the Twentiesas quo Fascinating to view in today's era of Norman Lear. represented by Desmond, her memories, and memor- JT. abilia-filled housewith the Hollywood of the late For- ties and early Fifties, as represented by Desmond's lover The Making of a Documentary, 22 min ,color, 1971. Joe, a young screenwnter, and his milieu. Notable also for Producer: CBS News. Distnbutor: Carouse! Films. the casting of Glona Swanson in the title role, a role she CBS ostensibly explains its techniques and policies for was fortunately never fated to play in reai iifc Also stars making documentaries on controversial subjects. Focus- William Holden J T ing on a 1970 program entitled "The Catholit Dilemma," the narrator relates how decisions are made to cut or retain footage so as to preserve the integrity of the show's The "What Did You Think of the Movie" Movie, 15 subject. Emphasizes such obvious and uncontroversial mm., color, 1973. Director Jeremy Paul KaganDis- seasons for cutting as the need to drop out-of-focus shots tributor: Time-Life Films and scratched footage. More sophiSticated ways of Shows that, if given half a chance, everybody loves to be a editingways that can greatly influence the bias of a movie critic. Here, the filmmaker prods comments from finished programare not demonstrated The narrator filmgoers as they leave vanous New York City theaters In points out that a hierarchy of network executives must the process, verbal battles ensue, jokes abound, someone approve a documentary before it is aired, but the cnteria gives her impression of Streisand, and intellectuals ver- executives use are not discussed. By skirting its own balize their thoughts. Meanwhile, a psychiatnst analyzes stated investigation, this film gives the impression that the film experience. A montage of off-the-cuff, light- CBS documentaries try hard to avoid controversy, and weight "cntiques," which prove one thingeach indi- that CBS does not want to divulge its decision-making vidual sees what he waits to see in those darkened processes L.A. theaters. Another attempt to sahnze the cntical e\pen- ence, as well as the expenence of trying to comprehend The Question of Television Violence, 55 min ,color, modern, complex films is The Critic (4 min, color, 1963. 1973 Director Graeme Ferguson for the National Film Director: Ernest Pintoff. Distnbutor Learning Corp of Board of Canada Distnbutor: Phoenix Films America) Mel Brooks, in voice over, provides a personal Edited version of tt.le four -day, 1972 U.S Senate Bear- analysis of the nonsensical. animated images un the trigs on Television Violence Testimony is given byj such screenBoth films poke fun at thenutal isdum' notables as Peggy Charren (Action for Children VTelevi- of audience and cntic J T sion), Dean Burch (FCC chairman), Julian Goodman

42 (president of NBC), and Elton Rule (president of ABC) The participants focus on the role of the parent, the effects 7. Popular Culture and Popular of TV violence on social behavior; cartoons, TV as a school for violence training, etc. A talking-head production Music: Changing Dreams which merely raises issues. This condensation was pro- 8. Popular Music: Sounds of the duced and broadcast on Canadian TV, the point being that, in contrast to America, Canada produces virtually People no violent TV programs. In TV: The Anonymous Teacher American Music: Flom Folk to Jazz and Pop, 51 min , (15 min., color, 1976. Director. Jeffrey C Weber for United b&w, 1967. Producer. Stephen Fleischman for ABC-TV Methodist Communications. Distributor: Mass Media), Distnbutor: McGraw-Hill Films. we see children watching TV programs and commercial,,., and subsequently imitating the violent behavior they see The United States enjoys two musical cultural heritages, on screen. Various professionals note the effects of this -Europ an and African Traces the development of both violence, as well as the values learned from TV com- musical traditions through clips of performances and in- mercials and senes, i.e., sexual, ethnic, and racial ster- terviews with musical personalities: the Supremes, the z.otypes. Promotes the' possibilities of TV as. a positive Beatles, Dave Clark Five, Cousin Brucie, Richard Rod- Taylor, Bix teaching tool. J.T. gers, the Temptations, Earl Scruggs, Billy Beiderbecke, Benny Goodman, the Carter family, Tex Ritter, Peter, Paul and Mary, Tony Bennett, Duke El- The Selling of the Pentagon, 52 min , b&w or color, 1971 lington. The film is dated, but still useful to students of Producer. Peter Davis for CBS-TV News. Distnbutor musical history and popular culture N.C. Carousel Films. This CBS-TV News investigation of the Pentagon's press Aretha Franklin: Soul Singer, 25 min , col,r, 1969 Pro- relations activities was controversial enough to arouse ducer. ABC-TV. Director. Stephen Fleischman Dis- then Vice-President Spiro Agnew. In a follow-up broad- tnbutor: McGraw-Hill Films. cast, The Rebuttal of the Selling of the Pentagon (22 Occasionally television focuses on black artists, especially min., b&w, 1971. Producer: CBS-TV News Distnbutor. those who have captured a large following among the Carousel Films), CBS gave airtime to Agnew and two record-buying public. Here soul singer Aretha Franklin other critics of the program: F Edward Hebert, Chairman talks about her church and gospel-singing family back- of the Armed Services Committee, and Secretary of De- ground, intercut with scenes of performances and a re- fense Melvin Laird. Richard Salant, president of CBS cording session where we see the collaboration of singer, News, answers their attacks J T musicians, producer, and husband-manager. Roberta Flack (30 min., color, 1971. Producer: WGBH-TV. Dis- Televisionland, 12 mm., color, b&s% ,1971Producer tnbutor. Indiana University) focuses on another popular Charles Braverman Distributor. I) ramid Films black singer in performance and in informal conversation about her life and career. N.C. Vintage TV shows, commercials, performers, and news events crowd this brief video time capsule Reaches back to TV's earliest yearsfrom "I Remember Mama" and Black Music in America: From Then Till Now, 38 min., Milton Berle to the Kennedy funeral, our men on the color, 1971. Director: Hugh A. Robertson. Distributor. moon, and our men in Vietnam 1 T Learning C rporation of Amenca. Tracesrthe his of black music with film clips of per- Pro- ThisI, Edward R. Murrow, 44 mm b&w, 1976 tormances by Louis Armstrong, Nina Simone, Mahalia ducer Joseph Wershba for CBS TV News Distributor Jackson, B. B King, Count Basle, Duke Ellington, Can- Carousel Films nonball Adderley, Sly and the Family Stone, as well as a Moving, informative profile of Murrow, highlighting his sequence from the only film made by Bessie Smith and a tine radio work during the war and his ultimate stardom rare television appearance by Billie Holidaywith Roy on early television (' See It Now" and"Person to Per- Eldridge, Colemarrgawkins, and Lester Young N C son"). Stresses his aim for objectivity and the importance of his groundbreaking programs, e g., "Harvest of The Biues Accordin' to Lightnin' Hopkins, 31 mm Shame," his broadcast on McCarthy, the McCarthy re- color, 1968 Director Les Blank Distributor' New Yorker buttal, and Murrow's reply, as well as hisinterviiWs with Films. world leaders, For an earls, monumental use of the TV Captures the flavor of black life in rural Texas, the region medium to inform the public, see Point of Order(97 min which rtounshed the country music sound of blues singer b&w, 1963 Producers Emile de Antonio and Daniel Tal- Lightnin' Hopkinwhose music is feat red. N C. bot. Distnbutor: New Yorker Films), which covers a good portion of the Army-McCarthy Hearings asthey were Festival!, 95 min., b&w, 1966. Director urray Lerner televised during the 1954 proceedings The excitement Distnbutor. Patchke Productions and drama of this event still holds up today, especially in the shadow of Watergate Pinpoints TV's beginning rule Filmed at the Newport Folk Festivals from 1963 -T966 as a major journalistic medium J T Features performances by Hoivlin' Wolf, Odetta, Sonny 48 43 Terry, John Hirt, Paul Butterfield, Bob Dylan, Joan Baez, and many others. N.C. 9. Sports: The Pleasure of the Flesh Gimme Shelter, 90 mincolor, 1970 Directors. David 10. Sports: Instant Legends and Mays les,...oert Mays les, and Charlotte Zwerin Dis- tributor: Cinema 5. SUper-Heroes Follows the Rolling Stones on a U.S. tour, beginning with Billie Jean King, 22 min., color, 1972. Director: Jeffrey a concert in Madison Square Garden and climaxing with Pill. Distributor: Paramount Oxford Films. the notorious free concert at Altamont, California, during Brief profile of King at 28. Includes footage of a young which one of the 300,000 member audience stabbed an Billie Jean, but mostly follows an exhausted King as she other in front of the stage with the camera recording the loses to Chris Elden in Fort Lauderdale, as she signs entire incident A powerful evocation of rock cu:ture at its autographs at a spoils show, discusses her commitment height, featuring the magnetic performances of Mick Jag to her career, and comes back to beat Evert in a particu- ger and the Stones, as well as performances by the Jeffer larly brutal tournament. For a look at King in action, see son Airplane and Ike and Tina Turner N C. Billie Jean: A Study in Motion (10 min., color, 1974. Producers: Barbara Chamberlain and Tom McHugh. Dis- A Hard Day's Night, 90 min, bezw, 1964 Director tributor. Macmillan Films), where her moves are set to Richard Lester. Distributor United Artists 16 music and filmed in slow motion. A non-narrated, visual 4,Follows the Beatles through an "average" day,of packed lesson in championship form. From the Billie lean King's press conferences, television appearances, and encoun- Tennis for Everyone series. J.T. ters with hundreds of moaning female fans, while taking potshots at various establishment institutions en route C. C. and Company, 94 min,color, 1970. Director: The first feature-length film of the Beatles and by now a Seymour Robbie. Distributor: Macmillan Films. zany classic of the period. Other Beatles films are also Joe Namath stars in this motorcycle epic, with Ann- available from United Artists HELP', The Yellow Sub Margret as his high-class love interest. Lots of cycle action marine, and Let It Be N.0 and Namath's big attempt at acting crowd the screen. J.T. It Ain't City Music, 15 min, color, 1973. Director Torn Davenport. Distnbutor: Tom Davenport Films. The Flashettes, 20 min., color, 1977. Director: Bonnie Friedman. Distributor: New Day Films. Country Music is sweeping the nation This short is a light-hearted celebration of grass-roots America and its The positive use of sports to redirect inner city music, filmed at the National Country Music Contest, adolescentsin this case, girls. A young black man re- turns to Brooklyn's Bedford-Stuyvesant after college and Whipoorwhill Lake, Warrenton, Virginia. Other films on country music: Sittin' on Top of the World (24 min., starts a track club for the girls in the neighborhopd. The color, 1974. Directors: Sandra Sutton and Max Kal- girls now have Olympic possibilities. Shows the coach's interaction with the girls, his pep talks, their losses and manowicz. Distnbutor: Phoenix Films), filmed at the 49th Old Time Fiddlers Convention at Union Grove, North wins, and their complete devotion to the sport. The girls Carolina, and Red, White and Blue Grass (27 min., color, have new priorities, and their parents see the club as a 1974. Director: Elliott Erwitt. Distributor. Time-Life lifesaver. Upbeat look at the enjoyable and rewarding Films), which includes the music of the Little family of experiences thattsports can provide for children. J.T. Claremont, North Carolina, the Brushy Mountain Boys, and the Gritz Band. N C A Glorious Game, 25 min., color, 1974. Director: Bob Ryan for NFL Films. Distributor: Time-Life Films. Monterey Pop, 80 min , color, 1968. Director. D A Pen- nebaker. Distributor: Pennebaker Associates NFL footage of big teams and superstars in action, e.g., Joe Namath, who is termed a "national hero." A team The ' love generation" gathers at Monterey, California, game, pro football is also dependent upon super talents for a pop music festival. Features performances by many like Namath to put the team over the top. Low angle shots of the top recording stars of the 1960s. Mamas and Papas, and slow motion photography give the players a godlike Simon and Garfunkel, Jefferson Airplane, The Who, Otis stat14. Attempts to answer the questions. What is foot- Redding, Jimi Hendrix, Janis Joplin, among others, ball' and Why is it America's No. 1 sport? For a look at a climaxing with a brilliant musical "conversation" be paunchy Sunday afternoon jock who equates himself tween Ravi Shankar on the sitar and Ali Akbar Khan on with Na math, see Sticky My Fingers... Fleet My Feet the tabla that alone is worth the film rental. Effectively (23 min., color, 1972. Director. John Hancock. Distributor. captures the sounds and sights (manner of dress, attitude Time-Life Filrr) Focuses on the pain, humiliation, and of young people) of the 1960s. Unlike many music films, humor of a middle-aged New Yorker v.iiu is forced to face this one shows a respect for the music, the transitions the truth in the form of a 15-year-old opponent on the from one group to the next are nicely handled, and each touch football field. Also emphasizes how the dreams of number is allowed to play through without interruption fame, glory, and physical potency conflict with the ongi- N.0 nal purpose of oisure-time activities. J.T.

44 4 9 leaders' bodieswill be broadca,t acrossthe nation The jack Johnson, 90 mm , b&w, 1970Director Jim Jacobs fast pace and drama as they maneuver ahuge crew both Distributor: MacmillanFilmy on and over the fieldevokes the feeling of a space launch. of Jack Brilliant documentary recounts the phenomenon 1 1 Johnson, who held the heavyweight title froml90t2. to 1915 A black, Johnson courted and marnedwhite %%om- Secretariat: Big Red's Last Race, 24min , color, 1975 en, traveled the world, raced cars,fought bulls, and Director. John Watson for InsightProductions Dis- dressed like a fashion plate. The subject ofmuch con- tributor: Wombat Productions. of dollars in his troversy, he made and spent thousands the race horse. -like moves in Another kind of sports heroSecretariat, heyday, and had the chutzpah to make star and runs his last for a black to do Explores his charisma as he prepares for and out of the ring before it was expedient mythical quality of this well integrated with fight race to great fanfare. Captures the so. Great stills of the period are beautiful animal, the first to win thecoveted Triple footage; Brock Peters is Johr.son in voice over. J T. Crown in 25 years -- J.T. Producer. Phyllis Munammad AliSkill, Brains and Guts! 90 min .color, Tennis Mothers, 14 nun., color, 1975. Carousel Films. 1975. Director: Jim Jacobs. DistnbutorMacmillan Films Bosworth for CBS-TV News. Distributor: of the Seventies, a entertaining, and Tennis mothers are the stage mothers In this sometimes funny, consistently showing slick biography of Ali, we see that Ali sbrassiness, verbal fact which is underscored during a sequence Jimmy Connor's mother in action. Most ofthe film, how - prowess, and talent to be a star wereevident from his first focuses on a 12-year-old Staten Islandgirl and th.! big winthe Olympic Gold Medal at age18. Through the es commitment her parents (especially hermother) have fight sequences, the taunting of his opponentsbefore a made to mold her into the next ChrisEvert. Shows the m:tch and his loss and recaptureof his boxing license, he The Soap Box ring and full hypocnsy of parental,"good intentions." shows himself to be quick and strong in the 1975. Director: verite, less Derby Scandal (24 min., color, released of chutzpah outside the ring. More cinema Studios) occurred Ali: The Bad- Bob Cihi. Distributor: Weston Woods slick, and less interesting is Muhammad All-American Soap Box mini., color, 1972. in 1973 when the winner of the den Daddy in the Whole World (52 Derby National Championship in Akron,Ohio, was Director: Fred Haines. DistributorNew Yorker Films). magnetized by the subdued Ali. He's found to have a rigged car. The car was This is a behind-the-scenes, more sophisticated hoopla for a fight. Poor boy's guardian uncle. Follows the abroad with his family in tow, preparing before and during the race at DerbyDowns and three top continuity and lack of identificationkeep one wondering being a girl The annual the extent of his contestants in particular; one where he is and what is going on Shows championship was then discontinued inAkron due to the influence as European fans mob him. 1T implications of the scandal. JT. Plimpton! The Great Quarterback Sneak!,52 min , color, Harry Moses for 1971. Director: William Kronick forWolper Productions Winning, 16 min., color, 1976 Producer Distributor: Films Inc CBS-TV Distributor; Time-Life Films. Journalist George Plimpton tries his hand asquarterback Adult values imposed on Midget Leaguefootball players for the Baltimore Colts as he researches astory on the are shockingly exposed inthis segment of CBS-TV's "60 bodies as light football mystique for Sports IllustratedHe dislocates his Minutes." The potential injury to growing make room for a win-or- thumb in the process of shaping upfor the big exhibition as 65 pounds is disregarded to half-time game against the Detroit LionsA wonderful die ethic. A team in Florida bucks for thechampionship films, is coached film in which Plimpton explores his ownthoughts about and in the process views pro training the locker room for the game and the training, as well asthe thoughts of star into violence, and gets taunted in / the Price players and rookies. In Plitopton atthe Wheel (52 nun failure to do well. In Danger in Sports: Paying for Wolper Pro- (56 nun., color, 1974 Director. PhilLewis for ABC-TV 1972. Director William Kronick high- ductions Distributor Films Inc ),Plimpton first studies News Closeup. Distributor. MacmillanFilms) school football injuries are examined, i e ,why they occur the of high-speed, Grand Prix racing,and then wheel in an off-road (violent coaches who entourage headbattering) and what takes his turn at the dune buggy rough play Some 1000-mile race Again Plimpton brings uscloser to an happens to the boys' bodies during a unders'anding of the fraternity of a sport andthe dedica- boys crippled for life are wheeled out,and a medical film tion of its participants Plimpton was co- wnter on both of on the worst injuriespossible in a game is shown Long physical educa- the above films film, but useful for parents, coaches, and tion teachers J T History, 28 min , color, Seconds to Play, 28 min , color, 1976Director Patrick Women in SportsAn Informal 1976. Director. Dan Klugherz. DistributorAltana Films Crowley. Distnbutor. Films Inc Marathon Race as the Behind the scenes with the ABC-TV sports crewwho With -New York City's 26-mile backdrop, the film gives an overview ofwomen's roles in cover a UCLA-Ohio Statefootball game The control of Stress. is on women's true the director and producer is emphasized asthey decide sports, past and present. strength and stamina as opposed to thetraditional role of which section of the field andwhat parts of the cheer- 5 45 passivity that women have been unrealistically forcedto ocratic convention affected the presidential nomination play Good film, with well researched capsule history and and election, which resulted in Nixon's defeat of Hum- coverage of early sports stars. Highlights every possible phrey C A E. sports arena, from skating and roller derby to tennis and horseracing. Strong, nonthreatening message For short The Making of the President, 1972, 90 mm., color, 1973. profiles of four sportswomen, see Young Women in Producer. Time-Life Films. Distributor. Time:Life Films. Sports (151/2 min., color, 1975. Directors. Susan Heick, )aryl Lane, and Joseph Shields. Distributor. BFA Edu- Explores how McGovern's grass roots movementwon cational Media). Here, each young woman devotes her him the nomination of the Democratic party. His honest, energies to a different sportdiscus throwing,gym- sincere image helped him, but was later destroyed by the nastics, sprinting, and swimming. Girls Sports: On the Fagleton fiasco as the press clamored for details. Mean- Hight Track (17 mm., color, 1976. Director: Ellen Freyer while, Nixon played the role of statesman and used his Distributor. Phoenix Films) is a lesser film whichincorpo- tnp to China, referred to by newsmen as the Peking rates a brief history of women in sports witha look at Primary, to manipulate the media. The uncovering of three high-school sportswomen. J.T Watergate by theWashington Postis also traced. Compare with Politics in the Television Age, in which Nixonwas less adept at using the media to his advantage. C A.E.

Mr. Smith Goes to Washington, 95 min., b&w, 1939. Director. Frank Capra. Producer. Columbia. Distributors: 11. Politics and Popular Culture Budget, Macmillan, Twyman, Wholesome Film Center. An idealistic Boy Ranger leader (James Stewart) is cata- All the King's Men, 109 nun, b&w, 1949. Director pulted into the Senate by the party bosses' machinations, Robert Rossen, Producer Columbia Distributors. Bud- only to sty mie their efforts to control him by taking his job get, Macmillan, Roa, Swank, Twyman. seriously. Climaxes with a marathon filibusteron the A tidal idealist turns into 3 populist despot. Based Senate floor to prevent the passing of the Willet Creek on Dam bill. M.C. Robert Penn Warren's prize-winning novel. C. A. E

Campaign: American Style, 39 mm., color, 1969 Pro- Nixon's Checkers Speech, 30 min., b&w, released 1971, Distributor: New Yorker Films. ducer: CBS-TV. Distributor. BFA Educational Media. During the 1952 presidential campaign, Richard Nixon, Shows the "real life" packaging of a candidatein Nassau County, New York The candidate is told by his advertis- then Eisenhower's running mate, was accused of unethi- cal use of special campaign funds. EP: went ing agency how to dress, what to say, where tocampaign, on nationwide television to explain his laosition, including the and what issues to raise in order to attract theattention of the media and thereby manipulate the story of his dog Checkers, a gift from an admirer. His coverage. See also speech is one of the major political successes The Electric Flag, Section 6 C.A. E in American history and probably the best example of the rower of the The Great McGinty, 83 mm, b&w, 1940 Director television medium as a political tool. C. A.E. Preston Sturges Producer ParamountDistributor Universal 16 Politics in the Television Age, 20 min., b&w, 1972. Direc- tor. Mel Stuart. Producer: Wolper Productions. Dis- A comic look at big-tune urban politics A crafty, small- tributor: Films inc. o time crook works his way up the party ladder to the governor's office, only to have it kicked out from under A behind-the-scenes look at the Kennedy-Nixon election him when he decides to go honest The great Sturges' of 1960, in which the candidates' campaign strategiesare first. M.C. closely examined. Emphasis is on their televised debates, which made JFK an overnight sensation. This is a.kine- scope adapted from The Making of the President, 1960 The Making of the President (series), 80min each, b&w, 1963-69. Director: Mel Stuart Producer: Metromedia (80 nun ), an in-depth examination of foe voting patterns Producers Corp Distributor: Films Inc of the American public C. A.E Based on the books by Theodore White The Making of the President, 1960, is a chronicle of the Kennedy-Nixon Television and Politics, 25 min., color, 1971 Producer. F esidential race beginning with the primaries and end- Ernest Leiser Distributor BFA Educational Media ing with JFK's defeat of Nixon in the closest of Anlencan An informative CBS Mike Wallace report on politicians elections Includes footage of their historic debates The use of television advertising techniques. Included are Making of the President, 1964, is a detailed analysis of clips from Nixon's 1952 Checkers speech,a 1964 anti- the Goldwater-Johnson campaign in which thepress crit- Goldwater spot, and Nixon's carefullycontrolled icized Goldwater as "trigger-happy " The Making of the question-and-answer spots from the 1968campaign Wal- President, 1968, combines news footage with behind- lace asks campaign image makers if they are guilty of the-scenes footage to show how the Vietnam War, stu- "selling politicians like soap or mouthwashThe image dent unrest, urban nots, and the violence at the Dem- makers talk of television as a medium best suited t.

46 51 communicating emotions, not ideas Although Wallace Black Shadows on a Silver Screen, 51 minbdcw and Lucerne presents a fairly critical investigation ofpoliticians and color, 1975 Producer Ray Hubbard Distnbutor television, his closing remarks indicate a cynical accep- films tance of the status quo He notes that "moneytalks" and 'Throughout most of cinema history, blacks hatebeen concludes that not much will be done about the problem portrayed on the screen as -toms, coons,mulattos. L, A. mammies and bucks" t t he title ofDonald Bogle's history of blacks in American films). This compilation film, wnt- 1969 Pro- ;The Whole World is Watching, 55 min , b &w ten by Thomas Cripps, author of SlowFade to Black The ducer: NET. Distributor Indiana University Negro in American Film, 1900-1942, traces thehistory of John Chancellor, Walter Cronkite, David Bnnkley.and blacks in films, from turn-of-the-centuryvaudeville clips from other newscasters and producers comment on thetelevi- routines through the early 1940s Includes Robeson, sion coverage of the presidential pnmanes,conventions, well -known films, such as those starring Paul black- and the election of 1§6e. Newsreel footage is intercut to and fromesser known works, such as the blatant ra- show each style of coverage. Though technically inferior, produced fi, ns that began in reaction to the Nation Narrated by this film is valuable because the men who have domi- cism of D W Griffith's Birth of a of media- nated TV news for so long discuss their philosophies of Ossie Davis, Useful for opening a discussion electronic journalism and also whether or not it is possi- created images of minorities N C ble, or desirable, to be objective C A E Charley Squash Goes to Town, 5 min , color, 1970, Pro- ducer, National Film Board of canada. DirectorDuke Redbird Distnbutor: Learning Corporation of America. Members of minority groups have not had easy access to mak ..11111.1 the media, the National Film Board of Canadadeveloped and the Challenge for Change program to trainminorities to 12. Popular Culture: Minorities use film and video to express theirpojnts of view. This the Media animated short was produced under that programIt is a satirical social comment about a young CanadianIndian color, Black History: Lost, Stolen or Strayed, 54 mm , who tries, unsuccessfully, to follow everybody'sadvice, CBS 1968. From the Of Black America senes Producer but ends up doing "his own thing N C News, Distributor BFA Educational Media Bill Cosby reviews the achievements of blacksthat history Chinatown, 60 min ,yoior, 1976 ProducerDowntown books have omitted and shows how blackshave been Community TV Center Distributor. ElectronicArts denied recognition of their contributions to American Intermix (Available on 3/4" video cassette only ) culture. Newspapers and television gave extensive The mass media often distort the images of minonty *sit-ins, and the coverage to the civil rights movement, groupsIn reaction tt, the mass media presentations, heightened awareness of nots of the 1960s, creating a many alternative media groupshave sprung up This In response to the civil black people by U S society exploration of New York's Chinatown and theproblems 1960s saw a rash of television rights movementthe la of the new generation of Chinese immigrants wasmade lack history and culture The CBS programs and films by three young video journalists, including twoChinese I', a News series, Of Black America, is an example WNE Amencans, who live and work in the area N C public broadcasting station, also produced a series onthe History of the Negro People (Indiana University)Since Cristina Pagan, 25 min ,color, 1976 Director Wnter 1972, however, few televise o- or independent film pro- Pablo Figueroa Distributor Pablo Figueroa ductions relating to black mstort and culturehave the appeared. N C A young Puerto Rican mother who cannot accept death sither child is helped to face the truthby a Black Panthers, 2b mm ,color, 1964 DmtorAgnes Spiritualist minister, Dofia Mercedes A well acted, grip- Varda D,istnbutor Films Inc ping drama that captures the flavor ofNew York's Puerto Rican culture, which is virtualf ignored btthe mass Dunng the turbulence of the 19o0s, the BlackPanther media N C Party achieved notoriety and considerable television coverage. Here we see the BlackPanthers through the eyes of French film director AgnesVardaho interview s Decision at Delano, 2b mm ulo r, 1967 Director Jack party members at a 1968 rally in Oakland in supportot Copeland Distributor Unit ersitt of C Extension Panther leader Huey Newton The leaders,including Media Center Newtml and Kathleen Cleaver, discuss thegoals ot the In 1966, the National Farm Workers Association,founded party See also Black Panther (20 min ,b &w, 1%8 Dis- by Cesar Chavez, began a strike against the ownersof tnbutor Third World Newsreel) and ThePanthers (25 grape and other produce farmsThis report focuses more min , color, 1971 ProducerABC-TV Distributor Xerox on the issues involved than onpersonalities Other filn- Films)the first by a leftist alternative media group dealing with the NFWA stnke are Huelga! (50 min , color, the second by a major commercial televisionnetw,:rk NC 1967 Distributor McGraw -Hill Films) andBitter Harvest

47 52 (60 min., color, 1974 Distributor Independent Tele% noon A toting houses% Iteplat ed b% Hien Bursts n, with a Corporation) N C stung son tries to tight the temmine m% shque and to create a life of her ow n C Jung Sal; Chinese Americans, 2_9 min color 197n 1)iret t tors: Frieda Lee Mock and Tern 'sanders Distnbutor . And Everything Nice. 20 nonlt for1974 Macmillan Films Director Produt er Norma AsLms Distributor BFA I-du. A young Chinese - American writer traces her ethnic on- ational Media gins along the California coast She interviews relati% es 1 o. uses on a married ts °man in her mid-thirties w ho elderly Chinese who recall the earls da, s of this centun pons a cons,. asness-ralsng group The film cuts back and other California residents ts ho worked w ith and, forth between the C R group discussing growing up

Chinese immigrants Points out how the maionts Our( femaleand Gloria stemem, editor of Ms , who talks has almost obliterated signs of earls Chinese contr, about the women s movement and its effect on our soa- butions to California life Another him about the cultural t tv The I qual Right, Amendment is bnefls introduced conflict experienced bs Chinese Americans is Jade Snow A .lassie for %Stlrills studies, Growing Up Female: As Wong (27 mm,color, 1976 Director Ron FinksDis- Six Become One (50 mm, b&w, 1971Directors Julia tributor Films Inc ) in which the fifth daughter of an Reichert and James Klein Distributor New Day Films) immigrant family struggl..s to find a pia.. for berm It to expiores the h% es of six women :,nd girls, ranging in age America during World War Ii from 4 to 15, and how they have been shaped by theil, homes and the media to tit the sexist stereors pe of Amen- The Longest War, 30 mincolor 1971 Director Dianne tan women C A E Orr Distributor Soho Cinema f td Documents the actvores and goals of the American In- Anything You Want to Be, 8 min, 1971Director dian Movement (AIM), the most radical group of Native Dane Brandon. Distributor New DaY'Filns Americans engaged in the fight for their land and rights Wont( n in American societs hale long been caught be- The Movement's leader, Dennis Banks, outlines the prob tween two conflicting myths the American Dream, lems of the Indian people and cnto o es the American w Inch sass that you can be anything you want to be, government's policies tow ard Nah%Amencans Show s and the Feminine Ms shque, which dictates certain line a series of violent confrontatip:es'in South Dakota bt fled role, for women This Is a humorous, nonverbal, and tween police and AIM members -confrontations which resealing demonstration of the difficulties ot achieving led to the AIM talcyover at Wtconded Knee With inter- lvrtatn goals as a woman N C views filmed du Arig the takeover; the filmmaker captures the tension and commitment ot AINf members The Daddy, Don't Be SillyA Case for Equal Rights, 27 fought at Wounded Knee to gain national attention for the mincolor 1974 Producer WNFT Distributor Indiana problems of the Indian people Makes the viewer aware nrversity that many minorities believe thecan only be heard bs staging violent tontrontations that w ill aura( t the atte IA omen, as w ell as minority group members, have often tion of the media -- A been denied equal protect:on under the lawThe Equal Rights Amendment aiRA) is an attempt to remedy this Roots, 12 one-hour episodes colorI OM i-xet Utis e Pro- situation Bill Movers examines the ERA, how it came into ducer Stan Margulies for David IWolper Pr 'dm nons t xistence, and how its ratification would affect the lives of Directors David Greene, er aiDistnbutto Films Inc niers and women The title is denved from a remark b% (Available in 16 mm and in ;4-RICO (ass( oes Movers daughter When she expressed interest in becoming a nurse when she grew up, her father asked why Based on Alex Haley's best selling book 'Roots pro% ed she didn t consider becoming a doctor The child re- to '')e the television phenomenon or 177 Viewers all o% er spondedDaddy, don't be silly Girls can't be doctors the country, both black and white. excitedl% follow ed the Even in the tmd- 1970s, the old stereotypes imposed by author's search for his family s origins, beginning %soh the media and bs society have not been ot ercome the birth of a boy, Kunta Kunte in a forest African village in 1750. Regarded by many as a breakthrough because it pRved that a senes featuring mostl% Had, actors and The Emerging Woman, 4amm b&w. 1974 Producer focusing on the life of a black tamil% could sustain the Women s Film Project Distributor Film Images interest of a significant portion of the viewing au hem(' NC arefulls researched hs the Women's Film Project :n t,\ ashington, D C The economic, social and co:iural tors of w omen in the United States is traced trom colonial times to the present The accomplishments of well - 13. Popular Culture: Mirror of know n women are noted and excerpts from their writings Women Moving :re read These excerpts reveal how then fought against list nnonation and host the% tried to dispel ray the about Alice Doesn't Live Here Anymore, 112 non, color, I 0. omen especially the feminine ms shout. C A E Director Martin ScorseseDistributor1's arner Bros Non - Theatrical Division Inside Broadcasting, 19 mincolor Dire( to-

48 5:3 Producer. Karen BackDistributor Post-Nee sss Station i 14. Popular Cultureand'Arnerican Women and minority workers discuss thediscrimination Life- Styles industrs and they previously faced within the television America: Everything You've Es er DreamedOf, 26inn producers. d tree- the problems they still face on the lob as 1.-nv t,.inr and Rhoden srefer superficial, tin, film color, 1973 Directors tore, and camerapersons Though Distnbutor Films Inc tee helps explain why sexist ethnic stereotyped images abound on the screen. It also provides a positive 1001 at Through interviews with sincere beleeeerc of ea prac- the advances made b} women behindand in front of tht tise. examines four aspects ofmodern Arrienca hum cameras. C A E sun Cite, Arizona, a wit-containedretirement haven; honeymoon hotels, completewithheart-ehaped, Woman Is, 12 min color, 1975 DirectorSand, Ostertag bubble-eeled tubs and red velvet bedrooms,Campus Distributor. Phoenix l'iln s C rusades for Christ whosemembers use "modern with the word of mothers etvere technology to help saturate the world The roles and perceptions of women as Christ by 1980", and Muzak. thatevel-present musical workers, and wives from ancient times to the present are system we hear at airports,doctor s dikes. in zlevaters, reflected in approximately 400 stills ofsculpture, paint- importanq and stores J R ings, drawings. photographs, and, more 4P C A ads. A good introdu, 'on: HIM Bravermkn's ,Condensed Cream of Beatles,15 mm . color. 197Director Charles Braverynn Distributor Pyramid Films A Woman's Place, 42 min color.1974 Director Vice era who revolutionized lepchberg. Produc r. ABC-TV DistributorXerox Films A capsulized montage of the group popular rock music. Their cultural impacthad raraifice- including segment.. Diverse wom s issues are covered trone in the clothes, hairstyles,speech, and politics of the on how the media affects sexroles children's librarian young people of the Sixties.Composed of concert e ot- sociologist analyzes the implications of sexist fairy tales a age, newsreel, kinestasis animation,album .rovers, and discusses how demonstrates sexist leis s, a film teacher stills of the fabulous four,- this filmpresents a recordof anti- men and women are portrayed onthe screen the Beatles from their earliest successes("Ed Sullivan feminist Lionel Tiger argues that "anatomy isdestms show ) to their later political involvement(John and earlier somewhat Bess Meyerson is the commentator An Yoko s bed-In, George s Concertfor Bangladesh). and t2' mar dated. ABC News Special Women's Liberation attempts to draw direct correlationsto events aria Distributor Xerox color, 1971 Director Marlene Sanders changes in American culture J.K Films) covers a broad spectrum of opinionabout tht. women's movement C A Circus, 54 {mabeew, 1962 Director Donald B Hyatt Distresutor Encyclopaedia BntanrucaEducational Corp through color 147c Diret Everyone loves the circus, especially when seen Women in Communications, 1; min the eves of a child, which is how theworld famous clown. BFA Educational Media tor Bill di Donato Distnbutor Emmet; Kelly, tells the, story An intimateportrait of Free-lance anematograph, . F iikti (linen steps infront circus lifethe d, writ,acrobats, and animals who live in who take plea- of the camera to talk about herwork within an industrs the backyard' Is presented Mr all of us dominated by men She goes on to film interview s,th sure in watching a circus' J R Carol Pogash, a reporter, and Kathy'eon, a disc execs Candidly and articulately the .cis. usshow got their Crock of Gold, 19 min color and bees.,Pre Director jobs and what problems the encounterespecially w Ith I tennis Lanson Distnbutor DennisLanson discrimination For students qv. is interesting t neer Fast -food hamburger restaurants are anincreasingly film CAE popular phenomenon in our cultureThis pseudo- doeumntary is a satirical glimt)se atthe in enution Intmewed about the work ethic and his rapid ruseto Women's Rights in the I: SAn Informal History. of this empire Can be used I tan KiugherrI lo.tributor success is Jim Krau ,s, founde- min , color, 1474Director in conjunction with ChickenSoup (14 min Prl Altana Films )rector Kenny Schneider DistributorCarousel Films) A succinct survey of American worsenN-ginning in the w latch offers a running commentarya is Julia Child. by 1 put up a del, 1790s that emphasizes the attitudes andcondisioning of thici.b. accented wc.rnan who is going tt women throughout the centunesContemporaneous thus Jewish chicken soup R drawings, cartoons, photographs, andnewsreel footage illustrate the changing images of worsenreflected and The Great Coverup, 12 nun . colorILO Produced con- shaped by the media The speeches and diariesof Abigail ceived written by HennetteMontgomery Director Adams, the Gnmke sisters, Susan!)Anthony and other -soma Friedman DistributorTexture Fifris suffragists voice many of the concern, todac ancient Egypt A w rywitty commentary on fashions trom feminists C A F

49 and Greece through modern times Demonstrates, b% list The concept of man as an art form is explored through of old paintings, engravings, photographs, and recent rt prts on Gerald Gladstone and his sculpture -as- film footage, that clothing has been an indkator of polit, turniturt, Star, Vanderbeek s all-encompassing cinema cal and social roles, a sexual statement, and has us(i, t Xpent A t the Mos re-drome John Cage s moos synt he- echoed the architecture of the times Good program sizt r compositions. and The Commune, an improvisa- opener to pair with other films on social trends tor% theater group in timer Manhattan Uneven and muddledis ith weak transitions between subjects, but The Rena,Issance Church, 10 mincolorlif7tiDire, t,r sonst interesting ideas are presented From theAtoteards Michael RapunzelDistributorthe Rena's-ant e Corr tier liar 21100 series B MUnitY A glosss documentary directed hi tit tornmunits Cinema: The Living Camera, 24 min tour 1972 Direc- founder Members are interview ed as the% work in the torBerl, I Fox Producer Hobe' Ititerman Distributor Dot ument Associates commumtv-oevned grocer, storeplant storerestan rants record and book shops silk screen studio Inter less s is oh actors Robert R% an and lean-Louis Inn struction compare (the% hate $1(XlilOsi in governnwit tkmantkr-1th., Pauline kael and Judith Cnstwriter- contracts) or relaxing or performing household ,hores dace tor Mel% in Van Peebles, and Movie-drome creator Gives insight Into the philosophies and hit %R I( of :stars anderbeek, in addition to footage of serch innova- commu nits , begun it 14hSis AltI h.. t t s that tht rt tions as Ontario s multi - screen Cmesphere, experimental need to be ass are of is hat tht stiunger gt nt ration has laser holographsand Random Access Video Editing ShoVe us - I R S. (insoles Leads to the feeling that cinema is becoming more accessible to more new filmmakers, bringing with it *les That Made a Splash, 20 ri tr,.l l,,rImo}"I )att, a greater aesthehc and technical complexity The nar- ken Delmar, Jr Distributor ^104St N140104.1 I din, rator i; cone lusion however, is that 'movies will always A history of w omen s batturie kostumes and %%sun sues reties. t the tastes and fantasies of the people who pay to The changes in attire from the ankle-it ngth hathrg dress see them and that is all of usFrom the Towardsthe}ear 200H series with long slues es `At/liking. and 4, Ai''0 t41,1,1%, bikinis andle minimum%%sin) '0.117' Ir shown to k Experiments in Motion Graphics, 1 4 mm solar 1%8 result of womt n s persist( nt chi 'I r, irrkre .1717, Produ:er John %Chimes Distributor l's ram id Films the and tun& trona; suit I erx stank despite its intricate moving designs, the film Sunny Munchv Crunchy Natural Food Store, illustrates Computer graphics tee hniques and problems 19-1 Duet tor Rik hard lodd Pre, IA,.: I) ompared with linear music in its unfolding through, tor \ational Film B...ird it t anad, time the designs are filmed blindly and played back after the elm is developed Only then does the filmmaker For a ianeti of rvas,,n,mann, Amt rkat s are turn', know what his images look like A rather unique and ass ai from the iunk hoods and herm.a, tontoihons tha expensis ti art form C area maim part of i:.Ur national diet IhN is a lighthearted look at a health .Kid store whose proprietor is a dropout Fahrenheit 451, 112 mincolor, P/hrs Director Francois troth the adsertising world More of a human interest film Irufraut Distributor Unhersal ih than an exploration of bealth tod r1104crnvnt but ',- In a society of the future, the v% ntten wt rdis forbidden useful for opening a dist us' -nor ars it,, urent Inie ire s and the ones semblance of popular cultere is the stupeh in natural mg state produced television programming broadcast onto the tight foot wall monitors that are the pride of You Irresistible You, i I m Ts eieri home A government bookbumer s life 4., changed Sameth Distributor lin'. IA nen he saxes a top% !}acid Copperheld troll the A humorous Its,ik at tht sugo,st,..os t kual pr, ,s- riamethrower Rai Bradban s prophetic novel is gisen a promised be the manuta, tun Is or .witertieds hi go'' lass.4reatment hi direttor I-rancor. Truffaut cine- produtts )soaps sprasand deodtr.ous t.r a:, part,- matographer holds and tornposer Bernard the hod'. itanning lotion, aidrear!, asat,,init, ilerrrna,r B men in our culture 1-eatuit ',1arsha", 1 fro! a sitited pleasure seekin,, Inft re-,t1r .0111+ the Four Day Week, 2h nor,color I f-,.f+ on our IA 111111g all tptath(! !tit ,st ;761' 17- t",1 Distributor `iL.l,rais -I-101 Films trotpne ot toe rov. d if'partnt;s ,+nt the more pleasant problems ot the !inure is II, he is hat to do null our expanded leisure tune I 'is, kisses our l+rherts of is orlk iwork is nekessan r and 15 The Death ot the Nlay, Media" 'sure de , ur5' is a reit and for is ork and suggests that vk nos attar tho e on< ept.., be. Just' .5 erprodut lion Arts Exploring Inner Space, autntat1., artmalifiv, work unnet essan'some r PeterI htlfiltly:Produker ; ,; Ito hal.. a ps.1-1...,),_,.re't'ie to is ofk ma. e% en rbur. r pat t,r thptit.to-,,,,t 127.11keli that

.)r we will ever reach the state of full-timeleisure that this film contemplates, but it does present the necessity for planning leisure time creatively to achieve satisfaction k that is not always possible on the lob. M C Future Shock, 42 min., color, 1972. Producer Met- romedia Producers Corporation. Distributor. McGraw- Hill Films. Derived from Alvin Toffler's book, a series of sketches on what the future has in store for us. humanlike robots, transplants, genetic supermarkets, blue-skinned people, etc. Narrator Orson Welles ominously appearsand lurks in the corners of the frame to impress us with the serious- ness of the subject whichunfortunately', is treated in pop sci-fi and very unserious fashion M C

Media: Massaging the Mind, 24 mm., color, 1972 Direc- tor: Patrick Corbett. Producer:Hobel-LeitermanDis- tributor: Document Associates. Reports on changes-in the growth and use of mass media with a particular emphasis on the electronic newsmedia. Cable TV, holograms, laser broadcasts, specialization of print media, portable video units, and image makingin political campaigns are covered through documentary footage and interviews with noted journalists,he best and most informative of the Towards the Year 200 series and the one least likely to date B C

The Moving ImageSuper-8, 27 :,,,n , color, 1976 Di- rector: Benjamin Strout Distributor IndianaUniversity Audio-Vi3ual Center Documents the progress of students at Indiana's Man- chester High School as they embark on a nine-week super-8 filmmaking course The students employ awide variety of cinematic styles to make their (mil shorts B.0

Music: The Electronic Edge, 24 mm , color, 1972 Direc- tor: Peter Thurling. Producer Hobel-LeitermanDis- tributor: Document Associates A look at avant garde trends in music, emphasizingelec- tronic and spiritual concepts Focuses on percussionist John Wyre, composer John Cage and his revolutionary synthesizer compositions, and ProfessorDavid Rosenbloom's creation of melodies -by channeling the brain's alpha waves through a computZ,r From the T wards the Year 2000 senes B C

Work: Coping with the 20-Hour Week, 22 mincolor 1972 Producer Hobel-Leiterman Distributor Document Associates Like The FouZDay Week, this him looks ahead to the year 2000 when people will be treed from the necessit towork and will devote their time to what is important to them Examines a few jobs that already have ample leisure tune airplane pilots, computer programmers masseurs Also looks at a book printing cooperative where everyone work, for a minimal salary and shares everything-- eating and living space, work communalk M C

51 Additional Resources

Filmographies Television Archives

American Folklore Films and Videotapes Au Index Memphis Centt r BC.I1U,C 11 television s pervasive influence,aIs becoming more impor- for Southern Folklore, 1976 Over 1800 titles ot films and video tant for historians, sociologists, and other researchers to have access to tapes on vanous aspects of folk tradition broadtast materials for study purposes Following is a list of television archives in the LI S Regulations governing use of their holdings vary, Artel, Linda, and Susan Wengrat Positive Image. A Gi.hit therefore each institution should be contacted concerning access to their Non-Sexist Films for Young People San Francisco Booklegger °Rectums Press, 1976 A guide to over 400 films, videotapes, slide sets, and filmstrips Library of Congress. Motion Picture Section, 10 First St, S E , Washington, DC 20540 Holdings include a selection of TV doc- Buteau, June D Nonprmt Material. on Gunn:urination Metuchen umentary, educational, and entertainment films and videotapes N Scarcrow Press, 1976 Films and videotapes about communication Includes a section on the mass media Museum of Broadcasting, 1 E 53 St, New York, NY 10022 Houses a growing collection of radio and television programs Cyr, Helen W A Filmography (,f the Third World An Annotated I ist of 16mm Films Metuchen N 1Scarecrow Press 1976 Arranged The Peabody Collection, School of Journalism, University of bs geographical area Georgia, Athens, GA 30602 Houses about 12,000 radio and television programs which have been submitted over the years Dawson, Bonnie Wome.:Films m Punt San Francisco Book- for consideration in the annual George Foster Peabody Radio legger Press, 1975 Eight hundred 16mm films by women Ar- and Television Awards The television entnes date back to 1948, ranged by filmmaker, with title and subject indexes the first year awards were given in that medium Radio materials date back to 1940 Educational Film Library AssociationAmerican Iles Forum FilmList New York EFLA, 1975 Annotated list of ov r 200 films NATAS-UCLA Television Library, University of California, Los covering the Amencan Issues Forum calendar of nine monthh t.ngeles, 405 Hilgard A , Los Angeles, CA 90024. A noncir- Issues (36 weekly subtopics) that provide a framework for the culating collection of over 3,000 items of teleutsiofi program- exploration of matters of common concern to all citizens ming Emphasis is on drama, comedy, and documentary with some sports, vanety shows, and musical programs. Several Limbacher, James L Mena, About Movie, New York EFLA, complete series include the Hall of Fame drama programs. On- 1971 An annotated listing ot films on the history, technique, and site research screenings available by appointment. theory of motion pictures U S National Archives and Records Service, Motion Picture Martin, Mane Films On the Future Washington, D CWorld Research Room, 8th St. and Pennsylvania Ave., N.W., Future Society1977 A subject listing of films relating to the Washington, DC 20408 In addition to its huge collection of future government films and commercial newsreels, the National Ar- chives have permission from CBS to make videocassettes of their Miller, David C "Futures on Filmssightltnes, Jan Feb 1973, news transmissions pp 4- 11,29 -31 Cntical annotations of films for futures studies Vanderbilt Television News Archive, Vanderbilt University, Women's Films 4 Critical Cud( Bloomington, IndIndiana Uni- Joint University Libranes, Nashville, TN 37203. A collection of versity Audio Visual Center, 1975 Subject hst of films made for the evening newscasts of ABC, NBC, and CBS, started in 1968 and by women and added to each week The collection also includes presidential television speeches since 1970, Democratic and Republican Film Archives conventions since 1968, and all 300 hours of the Watergate hearings For a moderate fee, tapes may be rented or viewed at the Rose, Ernest D World Film and Television Study R(Nourte. A Refer- Archive -vice Guide to Mayor Training Centers and Arctuves Bonn, Germans Fneyinch-Ebert-Stiftung, 1974 A list of film archives

U I I 52 Distributors

Action for Children's Television (ACT), 46 Austin St , Newton- Mass Media, 2116 N Charles StBaltimore, MD 21218 ville, MA 02160 Museum of Modern Art, Department of Film-Circulating Altana Films, 340 E. 34 St,, New York, NY 10016 Programs, 11 W 53 St , New York, NY 10019 Arts Communications, 14 E. 11 St., New York, NY 10003 National Film Board of Canada, 1251 Ave of the Americas, New York, NY 10020 Association Films, 600 Grand Ave., Ridgefield, NJ 07657 New Day Films, P 0 Box 315, Franklin Lakes, NJ 07417 BFA Educational Media, 221) Michigan Ave , P 0 Box 1795, 43 W 61 St , New York, NY 10023 Santa Monica, CA 'i0406 New Yorker Films, Inc Benchmark Films, Inc., 145 Scarborough Road, Open Circle Cinema, P 0 Box 315, Franklin Lakes, NJ 07417 Briafcliff Manor, NY 10510 'ParamountOxford Films, 1138 North Las Palmas Ave , Blackhawk Films, Eastin-Phelan Distnbuting Corporation, Hollywood, CA 90038 Davenport, IA 52808 Patchke Productions, 31 W 12 St., New York, NY 10011 Stephen Bosustow Productions, 1649 Eleventh St , Pennebaker, Inc , 56 W. 45 St., New York, NY 10.136 Santa Monica, CA 90404 Perennial Education, P.O. Box 236, 1825 Willow Road, Brooklyn College, Department of Television and Radio, Northfield, IL 60093 - Brooklyn, NY 11210 Phoenix Films, Inc , 470 Park Ave. South, New York, NY 10016 Budget Films, 4590 Santa Monica Boulevard, Los Angeles, CA 90029 Post Newsweek Stations, Broadcast House, 40th and Brandywine Streets, N W., Washington, DC 20016 CLIO, 30 E. 60 St., New York, NY 10021 Pyramid Films, Box 1048, Santa Monica, CA 90406 Campus Films, 2044 N. Burling, Chicago, IL 60614 ex films, 933 N. La Brea Ave., Los Angeles, CA 90038 Carousel Films, Inc., 1501 Broadway, New York, NY 10036 The Renaissance Community, 71 Avenue A, Churchill Films, 662 N. Robertson Boulevard, Turners Falls, MA 01376 Los Angeles, CA 90069 Roa Films, 1696 N Astor St., Milwaukee, WI 53202 Cinema V-16mm, 595 Madison Ave , New York, NY 10022 S-L Film Productions, P.O. Box 41108, Los Angeles, CA 90041 Connecticut Films, 6 Cobble Hill Road, Westport, CT 06880 Soho Cinema Ltd . 225 Lafayette St., New York, NY 10012 Consumer Reports Films, 256 Washington St , Mount Vernon, NY 10550 Laura Stepal, 7140 N. McAlpin, Chicago, IL 60646 Tom Davenport Films, Pearlstone, Delaplane, VA 22025 Swank Motion Pictures, 201 S. Jefferson Ave . St Louis, MO 63166 Document Associates, 880 Third Ave , New York, NY 10022 TeleVisions, P.O. Box 21068, Washington, DC 20009 Document CB, 489 Broome St , New York, NY 10013 Texture Filmi, 1600 Broadway, New York, NY 10019 Eccentric Circle Cinema Workshop, P 0 Box 315, Franklin Lakes, NJ 07417 Third World Newsreel, 160 Fifth Ave , Room 911, New York, NY 10010 Educational Audio Visual. Inc., Pleasantville, NY 10570 Time-Life Films, Time & Life Building, 1271 Ave of the Electronic Arts Intermix, 84 Fifth Ave , New York, NY 10011 Amencas, New York, NY 10020 Encyclopaedia Bntannica Educati6nal Corporation, 425 N Twyman Films, 329 Salem Ave , Dayton, 01-1-46401 Michigan Ave., Chicago, IL 60611 United Artists 16, 729 Seventh Ave , NewYort, NY 10019 Pablo Figueroa, 321 W 22 St#4B, New York, NY 10011 Universal 16, 445 Park Ave , New York, NY 10022 Film Images, 17 W 60 St , New York, NY 10023 University of California Extension Media Center, 2223 Fulton Filmfair Communications, 10900 Ventura Blvd St , Berkeley, CA 94720 Studio City, CA 91604 University of Southern California, Film Distnbution Center, Films Inc , 1144 Wilmette Ave , Wilmette, IL 60091 Division of Cinema, University Park, Los Angeles, CA 90007 Independent Television Corporation, 555 Madison Ave Vision Films, P 0 Box 488%, Los Angeles, CA 90048 New York, NY 10022 Warner Bros Nontheatncal Division, 4000 Warner Blvd , Indiana University Audio-Visual Center, Bloomington, IN 47401 Burbank, CA 91505 Janus Films, 745 Fifth Ave , New. York, NY 10022 Weston Woods Studios, Weston, CT 06883 Dennis Lanson, 313 W 78 St , New York, NY 10024 P White, 15 Everett St , Apt 33, Cambridge, MA 02138 Learning Corporation of America, 1350 Ave of the Americas Wholesome Film Center, 20 Melrose St , Boston, MA 02116 New York, NY 10019 Wombat Productions, Little Lake, Glendale Road, Box 70, Lucerne Films, 200 Winston Dr , Suite 1415, Ossining, NY 10562 CliffsLde Park, NJ 07010 Xerox Films, 245 Long Hill Road, Middletown, CT 06457 McGraw-Hill Films, 1221 Ave of the Amencas, Xerox P R. Film Library, West Glen Films, 656 Fifth Ave , New York, NY 10020 New York, NY 10017 Macmillan Films, 34 MacQuesten Parkway S , Mount Vernon, NY 10550 An engring and lively anthology, astudy guide, and cassettes to enrichreading and study of "Popular Culture" ...

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