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TOP OF THE WEEK / 4 Refiguring cable's No. 1 With USA losing wrestling, a new network may climb to top of the heap. / 10 Datacasting deals iBlast Networks signs up 85 addition- al stations, begins tests in California. / 12 ENG dealing FCC is reworking the ENG spectrum to make room for n.w mobile communications. / 14 Must-carry for all? Florida DTV station seeking analog l slot throws a twist into cable carriage game. / 15 'Big Brother' d abuted to big Musical chairs Networks' lobbying forces are reshuffled in nu,abers. thanks to promos on the wake of media mergers and budget cuts. / 18 'Survivor.' For more late- breaking news, see "In Brief" Keeping watch CBS' hugely successful on pages 88-89 campaign turns a nation into peeping Toms. / 4

BROADCASTING / 58 COVER STORY / 22 Success story Studios USA proves itself as an inde- INTERACTIVE TV pendent supplier of prime time programming. / 58 Coke's treat With backing from Coca -Cola, The WB launches summer dramatic series aimed at teens. / 58 Conflict of interest Public TV stations are criticized for deal to market a private online service in classrooms. / 60 CABLE / 66 Reality bites At least 10 new documentary-style programs for cable are announced at TCA press event. / 66 Feuding Cablevision and partner Excite @Home head to the courts over distribution and ownership issues. / 70 Weather report The Weather Channel adds news- magazine -style series to prime time lineup. / 70 TECHNOLOGY / 72 On the brink The cable industry is poised to capital- ize on the long- awaited potential of two -way TV. / 22 Roll the tape Tribune opts for 1080p/24 high- defini- tion tape instead of film for Earth: Final Conflict. I 72 Controlling content With PVRs hitting the mar- ket, regulating viewing becomes a major concern. / 38 Changing Hands 74 Editorials 90 Nielsen Ratings 63,70 Matchmaker DigitalConvergence.com provides Classifieds 80 Fates & Fortunes 78 Open Mike 79 technology to make the union of TV and PC work. / 44 Closed Circuit 17 Fifth Estater 77 Station Break 64 Business perspective Morgan Stanley's Gary Cutting Edge 73 Financial Wrap Up 16 Washington Watch 20 Lieberman on the advent of interactive television. / 52 Datebook 76 Get w/the Program 62

JULY 10, 2000 / BROADCASTING & CABLE 3 BrudcasWable TOP OF THE WEEK Promo's `peek' event CBS wall -to -wall marketing blitz makes `Big Brother' and `Survivor' hard to avoid By Steve McClellan

Island Shocker," screams the head- line on the story at one Web site. A volcano, you may be thinking. Per- haps a tidal wave wreaking havoc on some remote isle. But no, it's even more shocking than that: Joel has been voted off the desert isle off the coast of Borneo that is the setting for the CBS summer hit Survivor. And the "Island Shocker" headline appeared last Thursday on CBS' own Survivor Web site after contestant Joel Klug, seen as the potential grand -prize winner in some viewer polls, got the hook. The Web site is just one part of a ubiqui- If CBS has its way, you'll be seeing the Big Brother' roomies from tous publicity, pro- hidden cameras, and then on CBS local and network news shows. motion and market- ing blitz that CBS tising in the show But it wasn't just the network that began 10 months to eight sponsors promoted the show. All of the 165 ago, six months and is now selling Infinity radio stations have aired pro- before the show additional spots at motions and or advertising for Sur- even hit the air. roughly $300,000 vivor, as have all the owned-and -oper- By design, it's per 30- second unit. ated TV stations and MTV and VH-1, difficult for con- The network expects the two Viacom -owned music chan- sumers to go a day those rates to double nels. Infinity's huge outdoor- advertis- without being exposed for the final episode. ing division has also been used to get to one of the myriad promo- "It is a brilliant strategy," out the word about the show. tional impressions being gener- says Jack Myers, the New York - "We had a carefully crafted media ated by the campaign itself and by the based media and marketing consultant. plan within all the properties," says press -both inside and outside CBS. Clearly, corporate synergy within Via- Schweitzer. "Everything clicked in for The cost of generating all the positive com was critical in promoting the launch this, and it was great to see the result." buzz has been surprisingly low. (At of Survivor six weeks ago. And Sur- Schweitzer says the effort is a "clas- least in dollars -word is, the public vivor, in turn, is the main vehicle being sic example of synergy success." And relations staff assigned to the show has used to launch CBS' second summer while observers outside the company been working 14 -hour days seven days voyeuristic series, Big Brother, which can't help believing that the synergy a week for the past three months). CBS debuted last week to big numbers. was directed from on high, Schweitzer officials declined to comment on the During the last week to 10 days lead- insists that "nobody was ordered to do program's ad budget, but sources say ing up to the launch of Survivor in it. Everyone thought this was a great the network spent about $1.5 million on June, almost one of every two network product to get involved with." advertising to launch Survivor, while promotion spots was used to hype Sur- And with ratings like Survivor and Big the total value of the advertising and on- vivor, says George Schweitzer, execu- Brother are getting, that's not too hard to air promotion is estimated at $5 million. tive vice president, marketing and com- believe. There's even some built -in syn- By comparison, CBS sold the adver- munications, CBS Television. ergy to the show itself: Survivor host Jeff

if the coming days and nights inside CBS' Big Brother house are even one -fiftieth as boring as last night's one -hour premiere, the ten contestants are going to be in need of serious psychological counseling when they get out." -Eric Mink, New York Daily News "It was part circus and part loony newscast. " -Monica Collins, Boston Herald

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'got irce: Beta study of Cable Subscribers, 11/99. among ad-supported emerging cable networks. TOP OF TIE WEEK Probst is also the host of VH- l's Rock 'n' Despite overlap between news and the show, a psychologist discussed the Roll Jeopardy game show. entertainment at the network level, Ted weirdness that awaits the inhabitants of It is also CBS' biggest summer pro- Canova, news director at CBS -owned the Big Brother house. motional platform for the new season. WCCO-TV Minneapolis says he received Klug also did an appearance on All the new shows will get promoted in no edicts or guidelines from the net- David Letterman. In all cases, Letter- Survivor and Big Brother. "Our share work to promote the new series. man gets the first late -night appearance. of [audience] is so much further than But these shows don't need any extra "Essentially, these people have now the other guys," says Schweitzer. promotion;' says Canova, noting that the become celebrities," says Ender. "And "They're doing 5 ratings, and we're front page of the Minneapolis Star-Tri- you never want the stars of the network doing 15s." (Of course, NBC has its bune addressed the new TV phenomenon. to pop up on competing networks." own huge platform coming up, closer Indeed, the network's press blitz Radio has also been a big promotion to the start of the new season: the Syd- launched back in October is credited factor. Ender estimates that Survivor ney Olympics.) with creating just about all the early buzz host Probst, executive producer Burnett Says Schweitzer: "The ripple effect and various CBS executives have done is enormous. Letterman was promoted some 700 radio interviews since Octo- in Big Brother and Survivor and he ber. On the day of launch, Leslie does his best [ratings] weeks." Moonves, president of CBS Television, He adds that all of the owned TV sta- went on the Howard Stern Show to tions and many of the affiliates are talk about Survivor. tying into Survivor with promotions, The network has taken some or news stories. And dozens of flack for crossing the line -how- radio stations are staging their own ever one defines that line - scaled -down Survivor -type con- between good journalism and tests, where the stakes range from journalism that serves as huckster $1,000 to a new car. for entertainment shows. On the TV side, the approach- Last Wednesday, 48 Hours did a es vary widely. KPtx -Tv, the show on fame and what some peo- owned station in San Francisco ple will do to achieve it. Prominent- has hired Survivor contestant ly featured in the story were inter- Stacy Stillman (voted off in the views with two Survivor contestants. early going) to serve as an-air "com- There are Early Show tie -ins to both mentator" two nights a week for the Survivor and Big Brother. Early Show duration of the show's summer run. news anchor Julie Chen serves as the Stillman appears on Wednesday's 5 host of the Thursday -night edition of p.m. and 11 p.m. newscasts as well as the Big Brother, where the goings -on in the Thursday edition of Evening Magazine on the show. The show made the covers house are discussed. on the station. of Time, Newsweek, Entertainment "It's was as if some internal memo WBBM -TV Chicago has opted for dif- Weekly, and TV Guide (twice), among went out to all department heads within ferent approach. Carol Marin, who others. CBS: `Make sure you mention Big took over wsBM -TV's late news earlier Survivor contestants granted CBS Brother on Wednesday, or else! "' wrote this year determined to be cross - the right to approve and coordinate all the New York Post's Adam Buckman, promo- and plug -free, and says her of their press and promotional appear- who called CBS' promotion on news newscast has not done any pieces that ances concerning the program. shows "sickening." Writing about Chen's might be characterized as promotional And the network has set up a process role on Big Brother, The New York Times toward CBS' new reality programs. where each contestant, once voted off critic Julie Salamon opined, "Her credi- "Not one," she stresses. "We did one the island, does his or her first interview bility may never recover from this." story, weeks before Survivor aired, that the following day (Thursday) on CBS' While some purists don't like the tie - was a critical analysis of this trend The Early Show. Last Thursday, for ins, Myers says, "it's a valid news toward voyeurism -on other networks example, Klug spent six minutes being story," being covered by CNN, [as well as on CBS]. We discussed debriefed by Jane Clayson at 8:20 a.m. MSNBC, Fox News and other news whether this is healthy, sociologically, and then fielded e-mail queries from outlets. "If other news organizations or whether it's not. We did not provide viewers for another five minutes after a are legitimizing it as a news story why any programming details. And there break. He also did interviews with shouldn't their own news operation have been no local tie -ins." (It could be Entertainment Tonight, Access Holly- have the right to take it a step further? tempting: One of the housemates on wood, VH -1, E!, WCBS -TV, Inside Edi- This is not just a TV phenomenon; it's Big Brother is a roofer from Rockford, tion, MSNBC, 30 to 40 CBS affiliates a cultural phenomenon in many ways, Ill., an hour's drive from Chicago.) and a dozen or so radio stations. Later in and it's defining a lot about society."

"Big Brother, the latest thing in crank prank programming from CBS, stars 10 supposedly ordinary people who agree to ... give up all contact with the outside world. No phones, no computers, no television. So there is a bright side for them. At least they won't have to watch CBS." -Tom Shales, The Washington Post

"Well, at least it's good fun. " -Andrea Peyser. New York Post

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The Leader In Young Adult Programming.° , ThpFn.i+ah4,51nf.)ww.1pr.rr1hMn. /JIgMe.M.v.w. TOP OF THE WEEK A war for bragging rights With USA losing wrestling, a new network may climb to the top of the ratings heap

By John M. Higgins Household ratings don't directly affect ad sales With top -rated cable network because advertisers buy USA Network losing the huge time based on demograph- Nielsen boost from World ics. But that doesn't keep Wresting Federation programming, networks -including several networks suddenly see an USA -from bragging opportunity to seize the bragging rights mightily in trade ads and to the No. 1 prime time slot. other pitches to advertisers Except during football season when and affiliates when they hit ESPN dominates, USA Network has, the top slot. Momentum for the past two years, generally main- helps woo affiliates, pro- tained a comfortable lead over its clos- ducers and talent, too. "This est cable contenders in the Nielsen is always an argument, who Media Research rankings, fueled by was the highest rated for the two weekly prime time hours of body quarter, for the year," said slams and cursing. WWF Raw Is War Horizon Media's Brad scores a 6 -8 rating each Monday night, Adgate. or about 4.5 million to 6 million house- The big question is how holds. That's a giant number in the important the WWF is to the world of cable, where a 2 average rat- rest of USA's schedule. ing is enough to make a network No. 1. time's new series `Strong Medicine' ma Chao contends that Two weeks ago, USA lost a critical 1p the network's dark-horse chances to wrestling has been "a beast court case to keep World Wrestling come cable's top -rated outlet. into itself," with little lead- Federation Entertainment from mov- in or lead -out effect. But ing its four weekly shows over to Via - Even Lifetime and TBS' Cartoon networks always use high -rated shows com's TNN and MTV networks, with Network, whose ratings are running to promote the rest of their schedule, TNN getting the ratings magic of Raw 1.7, have a shot at the top slot if they and, in court papers, USA argued that Is War. USA Cable President Stephen can maintain their ratings momentum the "halo" effect was substantial. A Chao is countering the loss by filling of the past several months. Researchers research executive at a rival program- the Monday -night slot with the consider Lifetime a dark horse because mer said that the WWF shows had strongest movies on his slate, originals it is the only one of the top -rated cable "great promotional tentacles." and the first -broadcast run of theatrical nets not heavily chasing men. TNN, WWF's most direct rival is TBS' releases. He's beefing up other nights where the WWF is heading, is starting World Championship Wrestling, which by consolidating original series on what with a 0.6 average household rating, so runs on TNT Monday nights against had been a mix of movies and series. it won't jump to the top anytime soon. Raw Is War on USA. TNT General Still, researchers estimate that if Manager Steve Koonin contended that USA replaces wrestling with program- WCW won't alter its programming at ming that averages the rest of its sched- USA smackdown? all in response to the WWF's reloca- ule, the network will lose about 0.4 rat- tion. ing points. For the second quarter, that USA Network's loss of wrestling could But he did say TNT is refiguring its would have dropped USA from a 2.2 allow a new cable network to claim the top spot in Nielsen household schedule generally, in part to take a back into a pack of five ratings. Below other networks are second -quarter household ratings for swipe at USA's misfortune. The net- that now could bounce up on slight the top 10. work will move its strongest product - audience shifts. theatrical movies getting their broad- "Statistically, it's pretty clear," said Cable rating Avg HH' cast premieres on TNT-from Sundays Lifetime Executive Vice President of TBS 1.9 1505 to Fridays, a night Koonin contends Research Tim Brooks. "There's a TNT 1.9 1440 NICK 1.8 1380 "all other networks have basically whole cluster around 2 the level, 1.7 to Lifetime 1.7 1292 abandoned." 1.9. That's three- to four -tenths of a Cartoon 1.7 1093 TNT's latest attempt to launch orig- point among this howling pack of com- A &E 1.3 973 inal series will be scheduled on a sin- petitors." Discovery 1.2 924 gle night, Tuesdays, which had been The "howling pack" includes Turner ESPN 1.1 890 home to National Basketball MTV Associa- Broadcasting Systems' TBS and TNT 0.9 677 tion games in the fall and winter. networks, each averaging 1.9, and the `In thousands Those will move to Wednesday and combined Nickelodeon and Nick -At- Source: Nielsen Media Research Thursday nights. WCW will remain Nite, which is averaging 1.8. on Mondays. l o BROADCASTING & CABLE / JULY 10, 2000 5:

2 Ems's"!r 2 ci2 Ex2000 1998 1999 1997 70 62 67 MILLION 53 M11110N MILLION MILLION HOMES HOMES HOMES HOMES

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Souse. Nelsen Media, F.esarc+ ç> 2000 ESPN, INC. iBlast adds 85 more stations Datacaster's footprint now makes mark in 143 markets, will roll out by year's end

By Ken Kerschbaumer "We have no advantage to tipping our and 13 UPN affiliates. and Richard Tedesco hand right now," he says. Solomon says the member stations The service will roll out to approxi- will not offer national data distribution IBlast Networks signed datacasting mately 20 stations by the end of the year, from any other source. "For example, if agreements with 85 additional sta- followed by a top -30- market launch in ABC were to come in and say they've tions last week, including Cosmos the second quarter of 2001. Testing of gotten their act together and have Broadcasting and Gray Communica- the iBlast system is currently taking thought about a data -distribution net- tions, two groups that had been consid- place at KICU -TV San Jose, KTLA -TV Los work, they'd have to come to us to get ering joining the Broadcasters Digital Angeles, and KGTV(TV) San Diego, as it distributed over our stations," he Cooperative (BDC). well as in the iBlast laboratory. says. "But if they intend on sending out The other new members include The group includes 40 ABC affili- enhanced services directly related to a Bahakal Communications, Bonneville ates, 56 NBC affiliates, 59 CBS affili- show, they probably don't have to talk International, Emmis Communica- ates, 33 Fox affiliates, 19 WB affiliates to us." tions, Evening Post Publishing Co. and Raycom Media. Stuart Beck, Granite Broadcasting president and head of the BDC, says, "There's really no competition [with Pax news, in fact iBlast]. There could be, but I don't want it. The issue isn't membership but Weblet makes deal to re- broadcast local NBC newscasts, whether the technology partners are ready to play." but sources say it has plans to begin offering its own A commitment to iBlast, Beck said, By Joe Schlosser doesn't make a deal with the BDC out of the question. "But," he says, "I do Once, Pax TV talked about think that, when you start putting in the re- broadcasting The network's interest, there may not be Nightly News With Tom room for two." Brokaw. Now, the 2- year -old Jim Keelor, president of Cosmos broadcast network is looking to Broadcasting, says the iBlast concept get into the original news busi- was the best of its options and uses the ness and possibly the local digital spectrum the way Congress had sports broadcasting market as in mind. "The datacasting service is well in the coming months. free to the consumer, controlled by the Pax, now partially owned by local broadcaster, and provides a NBC, is expected to add live, KNBC-ry s newscasts will soon be re-broadcast on national digital broadband pipe that original newscasts in several the Los Angeles Pax station as well. can compete with cable and telephony," major markets by the end of the sum- works out, but there will be some sta- he explains. mer, sources say. Many of the newscasts tions announcing original newscasts in IBlast Networks, like BDC, will use will be produced by NBC stations in the coming weeks," one source says. a small portion of the member station's top -20 markets, the result of recently Last week, Pax TV President Dean digital television spectrum to broadcast completed joint sales agreements. Goodman unveiled JSAs in the top four data directly to digital tuner cards in Pax stations in New York City and U.S. markets (wrtac -Tv New York, PCs or other devices. But by tying up Washington will likely lead the way, KNBC-TV Los Angeles, WMAQ -TV Chica- more stations, iBlast hopes to lock up with other markets expected to follow. go and wcAU -TV Philadelphia) and the market, in a sense, before the mar- In Los Angeles and Chicago, local announced that more than a dozen Pax ket even exists. PAX affiliates will be carrying only re- stations will soon be carrying re-broad- According to IBlast President Ken broadcasts of the NBC station's news- casts of local news from either NBC Solomon, with the new additions, casts. But sources say those markets O/O stations or NBC affiliates. iBlast now boasts 225 member stations may also move into doing original In Chicago, Dick Kay, wMAQ -Tv from 19 station groups in 143 markets news down the road. newsman and local AFTRA president, committing a daily average of 7 Mb /s The newscasts are expected to be said the union would file a grievance if of digital spectrum. Solomon called it produced out of the NBC stations' stu- members aren't paid extra for their an "unbelievable footprint" that estab- dios, but it is unclear whether there will work being shown on another station. lishes iBlast as the "Coca -Cola of the be anchors hired just to do the Pax Pax now has JSAs with 11 of the 13 business." He said he expects content broadcasts or whether NBC O &O tal- NBC owned -and -operated stations. In deals ranging from music companies to ent will pick up the slack. San Diego and Columbus, Ohio, Pax game manufacturers by year's end. "We're still trying to figure how it all doesn't have stations.

12 BROADCASTING & CABLE / JULY 10, 2000 Our time has come.

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ZDTV. The network of the wired world. TOP OF THE WEEK the top 30 markets, followed by the next 70 markets, and finally in rural markets. Comp is prize In top -30 markets, the initial mobile communications licensees to use the spectrum in each market must bear the cost of moving broadcasters off 18 MHz of spectrum (the equivalent of in ENG today's ENG channel 1) before they package begin operations. Subsequent licensees FCC would require mobile communications firms to bear will reimburse the initial entrant as they move into the band. In the next 70 replacement, retuning costs for broadcasters markets, the initial new entrants will have three years after beginning opera- By Bill McConnell mate by the Radio -Television News tions to complete the relocation of Directors Association. broadcasters. In this first phase, the With the release last week of the The FCC will step in if the agency broadcasters' ENG channels will be FCC's plan for reallocating decides any side is negotiating in bad shrunk to 14 MHz each. some of the ENG spectrum faith. When that first 18 MHz of relin- that TV stations use for remote news Broadcasters last week were still quished spectrum becomes crowded, a coverage, broadcasters can now begin boning up on the complicated proce- second phase of the reallocation will negotiating for compensation from new dures and said it is too soon to say require broadcasters to give up another users of the spectrum. 15 MHz and shrink the The FCC is reworking seven ENG channels the ENG spectrum, locat- again to their final 12 ed on the 2 GHz band, to MHz configuration. All of make room for new the mobile licensees in a mobile communications market must chip in to services. Under the plan, compensate stations for broadcasters will relin- the second reconfiguration quish 35 MHz (roughly of equipment. the equivalent of two cur- As in the first phase, the rent ENG channels) of the new users must relocate 120 MHz now reserved all broadcasters in top -30 for them within the 1990 markets before using the MHz to 2110 MHz por- 15 MHz block and will tion of radio spectrum. have three years after Because of the spectrum beginning operations to return, the industry must A station with three live trucks (and two receive sites) could be due clear the remaining top shrink the size of its seven $75,000 for equipment alone. 100 markets and five years ENG channels from to move stations in rural roughly 18 MHz to about 12 MHz. whether they have any problems with markets. Mobile communications companies the new rules. But broadcast -industry To figure out how much new that move into the 2 GHz will compen- trade groups didn't get all they wanted. licensees owe broadcasters for reloca- sate broadcasters for the full cost of For instance, they pushed for a nation- tion, both sides are mandated to enter replacing or retuning their electronic al, rather than a market -by- market negotiations. A two -year countdown newsgathering equipment. phase -in, and wanted more than the for the first 18 MHz block begins tick- The compensation plan is generally decade allotted before compensation ing in top -30 markets as soon as the a victory for broadcasters, who were obligations are sunset. new rules are published in the Federal forced to fend off proposals by mobile "This is going to be a major under- Register, which is expected shortly. communications companies to pay taking," said Victor Tawil, senior vice For other markets, the window opens only enough to cover the depreciated president at the Association for Maxi- when a mobile licensee informs broad- value of equipment that must be mum Service Television. Tawil worried casters in writing it wants to negotiate. replaced. The FCC is requiring the new that many broadcasters may lose their A second two -year window will open licensees and the broadcasters to enter compensation rights if too few mobile for the 15 MHz block when a mobile negotiations to determine the total servicers line up for licenses. operator informs stations it is ready to compensation package, including such Most potential new licensees sup- begin the next round of talks. thorny issues as which equipment can ported the FCC's compensation plan, The new licensees' relocation oblig- be retuned and which must be replaced. which is based on procedures used to ations will end 10 years after the first A simple retuning could save the clear other portions of the radio spec- relocation negotiations begin. Any new entrants plenty. The typical sta- trum for innovative uses. broadcasters remaining at that time tion, with three live trucks and two A complicated phase -in period calls will be required to vacate the band receive sites, could be due $75,000 for for the first changes to be implemented within six months of a written demand equipment alone, according to an esti- on a channel -by- channel basis, first in of a mobile licensee.

14 BROADCASTING & CABLE I JULY 10, 2000 TOP OF THE WEEK DIV-only station wants cable slot Florida start -up asks FCC to mandate carriage on basic

By Bill McConnell lawyer. "That's far from a one- dimen- sional cable channel." AFlorida TV station that will WHDT desperately wants to avoid launch digital -only operations having its request get sucked up into has thrown a new twist into the the long- running fight to decide fight over the cable industry's carriage whether cable operators must carry of local broadcast signals. both a broadcaster's digital and analog WHDT, a new station which will oper- signals during the transition to all -digi- ate on ch. 59 in the West Palm Beach .p. Censv.nd market and only broadcast in digital, wants the local Corning Oct 2nd Comcast fran- chise to carry The Streaming the station's sig- nal in its basic Ort Pierce Media Special tier. Station art officials say that Report carriage on the West Palm analog tier is Beach Your secret necessary for survival and they are entitled just like eusLness weapon WHDT ¡S Naples other local broadcasters that happen to Fort licensed to Lauderdale Ln the Di gLtaL have an analog allotment. Stuart, Fla., Comcast is refusing to carry WHDT's part of the We Miami RevoLutLon signal, say attorneys for the station's Palm Beach -Ft. Pierce market, in owner, Guenter Marksteiner, so the sta- Florida Cr Published Exclusively the Nielsen's 43rd Streaming Media Dream Team tion is asking the FCC to issue a largest. It comprises declaratory ruling in their favor. Corn - 624,000 TV homes. roadcashllg&Cabi cast says it hasn't decided one way or the other. tal signals and whether they must offer Last week the FCC asked for indus- all the signals of DTV stations that plan try comment on the dispute. Comments to multicast several channels. are due Aug. 4; replies Aug. 18. But WHDT may be indulging in wish- Cable industry officials oppose ful thinking about avoiding the the high -

WHDT's request, deriding it as a niche stakes must -carry debate. Although it's It 1 Broadcasting # 1 Big Business programmer's attempt to force its way true that WHDT so far is the only station to Trade Magazine Magazine into an already crowded analog tier. win approval to broadcast digital -only "To us it seems pretty crazy for a chan- and just one similar application is pend- This road map to streaming nel that will not have popular program- ing (for KIDN ch. 54 in Los Angeles), media, interactive webcasting ming to get in line in front of networks more than 30 new licensees were granted and broadband products like Oxygen that have been trying to single -channel allotments last summer. includes: get on analog for two years," says These stations, like WHDT, were > groundbreaking technologies Daniel Brenner, general counsel for the granted single channel allotments > new business applications National Cable Television Association. because their licenses were granted ) profiles of leading companies. But WHDT'S attorney says the station, after the April 3, 1997, cut -off date for while it will offer international news dual analog /digital allotment eligibili- For more info, contact Larry Genkin at 301.424.884, or from the German network Deutsche ty. Although these 30 -plus stations info @larstan.net. Welle, is more than a niche service. have the right to launch service in "WHDT is going to be a standard TV either analog or digital, many may station with local programming, inter- never actually offer an analog signal UARSTAN national -based programming, syndicat- because of the lag time in constructing l' U h I I ti ll I l\ G ed programming, and movies," says facilities and a government mandate to Value Focus Results Paul Feldman, WHDT'S Washington go digital no later than 2002. www.larstan.net

JULY 10, 2000 / BROADCASTING & CABLE 15 FINANCIAL BROADCASTING & CABLE /BLOOMBERG STOCK INDEXES BROADCAST TV (7/07/99-7/07/00) CABLE TV (7/07/99 -7/07/00)

WRAP -UP 300 300 Week 3 -7 250 of July 250 200 200 WINNERS 150 150 7/07 %change 100 100 Young Bcst $30.00 25.33 50 50 Sinclair Bcst $12.81 12.64 0 0 Motorola Inc $32.94 12.37 Week ending 7/07 Week ending 7/07 Week ending 7/07 Unitedglobalcom ..$50.13 11.08 Close 301.36 Close 289.34 Close 813.63 Time Warner $82.94 10.58 High 302.43 High 302.19 High 8330.58 Low Low 813.63 LOSERS 301.36 Low 289.34 7/07 %change DOW JONES NASDAQ S&P 500 Spanish Bcst $13.31....(39.14) Week ending 7/07 Week ending 7/07 Week ending 7/07 Classic Comm $7.88....(13.70) Close 10636.30 Close 4023.23 Close 1479.03 Insight Comm $16.44....(13.50) High 10636.30 High 4023.23 High 1479.03 Valuevision Intl $21.25....(12.37) Low 10481.50 Low 3863.10 Low 1446.23 Shop at Home $4.00....(11.11)

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16 BROADCASTING & CABLE / JULY 10, 2000 TOP OF THE WEEK

CLOSED CIRCUIT Fastv.com BEHIND THE SCENES, BEFORE THE FACT WASHINGTON HOLLYWOOD slows to a Time running out for Ness Latifah upgrades FCC Commissioner Susan Ness is Queen Latifah has locked up a cou- watching the clock run out on her ple of time slot upgrades-in Indi- full stop term. A spokesman for Sen. Con- anapolis and Raleigh, N.C. -start- rad Bums (R- Mont.) says Senate ing Aug. 7. The moves buttress Commerce Committee Chairman Telepictures' somewhat surprising By Ken Kerschbaumer John McCain (R- Ariz.) has made it decision to renew the ratings -chal- clear that he does not plan to bring lenged series for a second season. Entertainment- related Internet Ness' nomination up for a commit- companies continue to feel the In Indianapolis, Queen Latifah venture -capital pinch, with tee vote. No McCain staffers were will move to a 9 a.m. slot on Fox Fastv.com becoming the latest victim. available to comment. affiliate wxIN(Tv), departing her Last week, the company released 79 of It is theoretically possible that 12:30 a.m. graveyard shift on its 80 employees and told them it was Ness could get reconfirmed as part ABC's wRTV(TV). The show has ceasing operation after an unsuccessful of a larger deal in which Republicans also been picked up for a double attempt at financing. would trade their desired appoint- z(TV) run on Fox station wi. Fastv.com's original business plan ments for Democratic appointments, Raleigh, N.C., bumping rival Ricki was to offer a destination portal where but even a Senate Democrat says that Lake at 5 p.m. in the process. Web surfers could search for video is an unlikely scenario. Several Also contributing to the fortunes content from Fastv.com partners. But Washington sources said that Ness of the freshman talker, Queen Lati- Tim Winter, Fastv.com president, says lacks champions in both the Senate fah's 1.4 rating among women 18- the company found it was too expen- and in the Clinton administration, 34 during the May sweeps was up sive to drive traffic to the site and that a and add that Vice President Al Gore 75% compared to her performance better business would be to enable doesn't seem inclined to keep her in in the same period last year, video -content partners' own Web sites. place if he wins the presidency. according to Nielsen Media "We were shifting from an ad- invento- "Basically, I think the sins of the Research. She also improved 50% ry model to a fee -based model when FCC are being visited upon her," said (at a 1.2) among women 18 -49. For the plug was pulled," says Winter. one Senate staffer. the week ending June 18, the show Winter has been talking to potential Memphis alarm bell was up 9% to 1.2 in the national buyers, including competitors, tradi- household ratings, matching its Add the Memphis, Tenn., power and tional -media companies and new - season -to -date number. Queen Lat- media companies. "We're trying to water utility to the list of private com- ifah is produced by Flavor Unit make a deal happen as quickly as pos- panies trying to gum up the America Television in association with sible, and if we can't get something Online -Time Warner merger. Telepictures Productions. done soon, we're going to consider a Memphis, Light, Gas & Water, bankruptcy filing." which co -owns a venture trying to PASADENA A skeleton crew is working along- establish a broadband network that side Winter maintaining the site as well would compete with the Time Cindy -less Synditel as partners' Web sites including wr.mc- Warner cable franchise there, told Cindy Margolis was a no -show at TV New York. the syndicated portion of the Tele- FCC Cable Bureau staffers on June Jeff Morris, president and CEO of vision Critics Association tour 26 that Time Warner has long Yack.com., which defines itself as an aimed to thwart competition. As (Synditel) in Pasadena last Friday Internet program guide, says the com- diva, evidence, they accused the compa- (July 7). The online who is panies having the most trouble are those ny of trying to stop MLG &W's hosting her own syndicated late - that will work best in the broadband Memphis Networx from establish- night show, had been scheduled for environment -and by and large, broad- ing a broadband network by derail- a meet -and -greet with the critics. band still hasn't arrived at the party. ing the venture's applications to But, according to Andi Sporkin of "And what's happened is that, if your state and city regulators and even King World, which distributes the business model is contingent on the the Tennessee legislature. show, Margolis had been filming deployment of broadband," he notes, Memphis Networx's chief exec- into the wee hours of the night "then you better have really deep pock- utive argued that the future AOL before in Miami's South Beach, ets while you wait for it." Time Warner should be barred where her show originates, and was But Winter believes Fastv.com may from lobbying against new entrants unable to get a flight out in time to have suffocated on its opportunities. The in Time Warner markets and should make the tour. The show, which is ability to expand the range of topics and be required to let competitors con- cleared in 91% of the country, offerings simply overwhelmed the corn- nect to its broadband network. debuts Saturday, Aug. 19. pany. "We probably should have focused on one or two areas," he now says.

JULY 10, 2000 Í BROADCASTING & CABLE 17 TOP OF THE WEEK Mergers and musical chairs Media combos, budget cutbacks shake up networks' D. C. lobbying offices

By Paige Albiniak Orlando, formerly chief of staff for vice president of congressional affairs Rep. John Dingell (D- Mich.) and a lob- for NCTA last week. Vest reports to Drastic changes in media compa- byist with Timmons & Co., is leaving NCTA Senior Vice President Pam nies are being mirrored in the CBS. Turner, who in turn reports to new offices of their Washington lob- Meanwhile, although Franks has Executive Vice President Binzel. byists. been taken off the Washington beat, he Sources say Binzel and Vest, like Both newcomers and industry veter- remains Karmazin's chief lieutenant Boggs, left when a new executive was ans alike are facing hard choices in a and has been named senior vice presi- tapped to head the Washington office. world of mega- mergers and network dent of Viacom Corp. and executive Last January, News Corp. dubbed Bob cutbacks. The result: Only one net- vice president of CBS Television. Quicksilver, Fox president of network work, NBC, still has a dedicated repre- Boggs announced his decision to distribution. Quicksilver started at Fox as sentative. Other network lobbyists rep- leave Time Warner June 23, the same executive vice president of network dis- resent a host of media interests as part day AOL and Time Warner's stockhold- tribution last July, reporting to then-Fox of larger entertainment conglomerates. ers voted to approve the two companies' Television President Larry Jacobson. "In some ways, it is healthy for inte- mega- merger. Boggs had survived two Jacobson left Fox to head USA's Ticket- grated telecommunications players to Time Inc. mergers -the first with Warn- master unit late last year, and Quicksilver start competing with each other on all er Inc. in 1990, the second with Turner was promptly named president and put in levels," says one industry source. Broadcasting in 1996. charge of D.C., as well as other areas. "That's the place we want to be." Two veteran players - "After 18 years and three mergers, Viacom's Marty Franks and who Tim for moving on? Time Warner's Timothy can blame [Boggs] Boggs -recently had to He's done his job brilliantly, and Time Warner face career decisions when their employers were ought to be plenty grateful." acquired. Carol Melton, Viacom Franks, who had headed CBS' Washington opera- tions for more than a "After 18 years and three At Disney, change came slowly. Dis- decade, found himself mergers, who can blame Tim ney Vice President Billy Pitts eventual- edged out of the Washing- for moving on ?" asks Melton, ly left his job after Preston Padden was ton scene in May after Viacom's pur- who worked for Boggs for 10 years named to head the company's Wash- chase of CBS became final. Although before winning the job as head of Via- ington office after being reassigned the Viacom and CBS merger was made com's Washington office three years ago. from his job as president of ABC Tele- possible largely through Franks' work "He's done his job brilliantly, and Time vision in July 1998. Pitts chafed under persuading the FCC to scrap a rule that Warner ought to be plenty grateful" Padden, having run the office on his prevents companies from owning TV While Boggs says this latest merger own for several years. and radio stations in the same market, presented him with a needed opportu- Pitts is taking time off to decide his Viacom brass decided to consolidate nity to make some life changes, future, while Padden has hired Mitch control of the Washington office in the sources say that, once AOL Chairman Rose, former chief of staff for Senate hands of Viacom Senior Vice President Steve Case and Time Warner CEO Appropriations Committee Chairman Carol Melton. Jerry Levin announced in May that Ted Stevens (R- Alaska), to replace Melton now heads an office that AOL Executive Vice President George him. Padden snatched Rose from MCI includes congressional lobbyists Dede Vradenberg would take the top spot in WorldCom's Washington office, where Farrell and Gail MacKinnon and FCC Washington, it wasn't long before he had worked for all of two weeks. lobbyist Anne Lucey. Farrell is the only Boggs decided to leave the company Padden just hired Marsha MacBride person Melton recruited personally, tak- rather than stay on in the No. 2 slot. away from FCC Commissioner Michael ing her away from the National Associa- Up on Capitol Hill, News Corp.'s Powell to replace departing Diane tion of Broadcasters 2'h years ago. Washington office is down to one per- Davidson, Disney's FCC counsel. Lucey transferred to Viacom's Washing- son: FCC lobbyist Maureen O'Con- That leaves NBC, which is owned ton office from corporate headquarters nell. Former News Corp. head lobbyist by General Electric. But unlike its in New York for personal reasons. And Peggy Binzel and her lieutenant, Steve growing media brethren, NBC seems MacKinnon moved over to Viacom after Vest, both have moved to the National to be retrenching. Two years ago, it cut the company closed CBS' Washington Cable Television Association. Vest its Washington office down to only VP office, where she used to work with announced his departure from News Bob Okun, dropping 15 -year- veteran John Orlando. Corp. at the end of June, starting as Terry Mahony, who has since died.

18 BROADCASTING & CABLE / JULY 10, 2000 THIS WEEK IN

1965 TV SHOW "GET SMART" PREMIERES.

1979 WOMEN IN CABLE IS FORMED.

THIS WEEK IN HISTORT

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From ancient history to pop culture, This Week in History' gathers together the THE triumphs, tragedies and trivia of one week into fast-paced news of the past. For your HISTORY This Week in Histor( kit, contact your CHANNEL. Asof regional sales representative. WHERE THE PAST COMES ANCHORED BY JOSH BINSWANGER ALIVE & GISELLE FERNANDEZ ?µ;i,.;i

multichannel video. But in the past three years, the FCC discovered that WASHINGTON LMDS wasn't being used for video delivery anyway, but for broadband data. By Paige Albiniak anti Bill McC000ell The feds also reason that the technology's use prob- Neel to help Gore to head off potential con- than 25% foreign- govern- ably would be expanded if Starting Sept. 1, U.S. Tele- flicts of interest, real or ment-owned from acquir- more cable operators phone Association Presi- perceived, between Precur- ing U.S. telecom compa- invested in the service. dent Roy Neel will join sor research and the other nies. "To allow a foreign - former boss Vice President traditional Wall Street government -owned corpo- More bickering Al Gore's campaign for businesses, such as invest- ration to purchase a U.S. over DTV the presidency. Neel, who ment banking, proprietary telecommunications com- Trade groups for broad- will serve as a general trading and stock picking. pany would be putting campaign adviser, will "Clients would rather domestic competitors at the casters and equipment are going back and take a temporary leave of not have to worry about mercy of a foreign govern- makers absence from USTA until researchers' having ulteri- ment," Hollings and 29 forth over field tests the the end of the campaign in or financial motives for other senators wrote in a TV industry will conduct November. their reports," he said. letter to FCC Chairman to compare the perform- No interim president Cleland hastened to add William Kennard. ance of rival digital trans- that Legg Mason never mission technologies. pressured Precursor Massachusetts' The Consumer Electron- ics Association has urged researchers to tout compa- open- access ny investments. But, he truce the National Association of A truce in the open- access said, his team was unhap- Broadcasters and the Asso- fight has been called in py with allegations of con- ciation for Maximum Ser- flicts raised by the Nation- Massachusetts. AT &T and vice Television to rethink al Cable Television Asso- the Massachusetts Coali- the way they will carry out ciation, which last summer tion for Consumer Choice side-by -side tests using the charged that Cleland's and Competition on the current DTV modulation Internet last week an- support for open-access method, 8 -VSB, and rules on cable Internet nounced a deal requiring Europe's COFDM. Roy Neel will be on the AT &T to provide state VP's campaign trail. operations was motivated "As drafted, the proce- in part by Legg Mason broadband customers a dures suggest a bias in favor choice of unaffiliated has been named, although investments in America of COFDM," CEA com- Internet providers one might be considered, Online. At the time, AOL -first plained in a June 23 letter to under a three -town pilot said USTA spokesman was a leading proponent NAB and MSTV. CEA said program and later on a David Bolger. of open-access rules. the planned data rates, statewide basis. Neel was Gore's White power levels, antennas and The deal also calls for House chief of staff and a Hollings condemns other parameters being con- top aide during the veep's the coalition to cease its templated all would boost foreign ownership campaign to put ISP days as a U.S. senator. He Foreign governments COFDM's performance choice on the state ballot then briefly served as would be prohibited from compared with 8 -VSB. in November. President Clinton's deputy taking big stakes in U.S. But "nothing could be chief of staff, leaving to further from the truth," the telecommunications com- LMDS open to head USTA in 1993. panies, under a bill intro- broadcasters countered in duced by Sen. Fritz local cable ops a June 29 response. "We Hollings (D- S.C.). The bill An FCC ban on cable have gone to great lengths Precursor severed is a reaction to press companies investing in to ensure that the project from Legg Mason reports that German- local multipoint distribu- tests are conducted in an Washington telecommuni- owned Deutsche Telekom tion service operators in absolutely neutral and sci- cations analyst Scott Cle- AG is weighing an offer their market expired June entific fashion." land and the other eight for Sprint, now that 30. The ban, adopted in Broadcasters are wor- members of the Precursor Sprint's merger with MCI 1997, was created because ried that 8 -VSB is unsuit- Group policy-research WorldCom is all but dead. regulators thought cable able for indoor reception team ended their associa- The bill, which has eight would buy up the licenses and are hoping for a stan- tion with investment bank co- sponsors, would strip to thwart competition. dard that works better and Legg Mason and went the FCC's power to waive At the time, one of the can be used for mobile independent June 28. a prohibition that keeps products expected to be devices. CEA is fighting Cleland said he wanted companies that are more delivered by LMDS was to stick with 8 -VSB.

20 BROADCASTING & CABLE I JULY 10, 2000 O L O S A A G

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The Case For Omnipresence.

The web-based RFP. A simple truth for mesa buyers and sellers. If you can't be everywhere at once, you're miring opportunities. That's why we've transla:ed the Request For Proposal process into a truly universal Internet took To lead the way ir bringing the complex world of media online, we're required to bring the entirety of the marketplace to you, as well as you to it To turn ubiquity into reality. All with real technology, no vaporware. In fact, we're the only site today where you cari buy online media, from the RFP through negotiation to The invoice, without ever leavirg the Internet. It's exactly ho you buy and seil media now. Only better.

ONE Th, media e-marketplace that works today. MEDIA PLACE www.onessediaplace.com Broadcasigable COVER STORY Interactive Television Fulfilling the promise The cable industry is poised to capitalize on the concept's long- awaited potential

By Ken Kerschbaumer same time, something for which the For many cable industry isn't well -known. And all operators Whatever happened to just the top MSOs believe that interactive (and inter- watching TV? If the services hold promise for 2001. active serv- interactive service pro- The keys to advanced interactive ice providers), viders and cable MSOs services are the digital set -top boxes the promise of are to be believed, many cable operators have been deploying to interactivity awaits cable subscribers may be asking them- add new tiers of programming. The lat- the arrival of high -end selves that question next year, as video - est digital set -tops, which closely boxes like the Motorola DCT-5000. on -demand and other interactive servic- resemble mini -PCs, offer enough stor- Once the set -tops are in place the es make the jump from the trade -show age capacity to allow for feature and cable operator needs to choose a plat- floor to the living room. graphic -rich interactive services. form and services. The platform acts as "The industry is going to see some Despite a promised flood of new sup- an operating system on the set -top, and real interactive services going to trial pliers, Motorola Broadband (formerly current players in that market are Lib- with MSOs," says Mitchell Kertzman, General Instrument) and Scientific - erate, Microsoft, OpenTV, and Pow - president and CEO of Liberate Tech- Atlanta continue to dominate the set - erTV. The services options include nologies, a provider of software plat- top business. Motorola Broadband has companies like Intertainer, Diva, ICTV, forms for set -tops and AOLTV. its traditional lion's share of the digital Wink, or RespondTV. The range of services expected to be set -top market, shipping 7 million units, available with the help of digital set -top and Scientific- Atlanta ranks second, First up: VOD boxes in the home and content servers having shipped 1.5 million. But those One of the benefits of digital cable for in the headend is extensive. And VOD, are mostly relatively low -end boxes. cable operators has been the ability to e -mail, TV -based commerce (t- offer more pay -per -view channels, commerce), Internet access, PVR and one of the first interactive

functionality, programming- relat- books services, VOD, will extend this ed content, and electronic coupon - concerts ability even further. ing are just the beginning. i radio "I think you're going to see all of Analysts are predicting big living well the top eight cable operators

things for interactive television. ]IC deploying or testing VOD by the The Myers Group predicts that shopping end of this year," says David F. Iv interactive television will generate The Matris . utilities Zucker, Diva Systems president Futuristic sain adventure about aman tutu annual revenues of more than $25 who believes his everyday world is the and chief executive officer. "Just product of a complex computer matrix rate it billion by 2005. ir feed: on ,.,mans. from movies alone, they're looking find Some cable operators- Insight =. .s at $12 to $14 a month on incremen- Communications, Time Warner, and ..' . tal top -line revenue, and that's one Charter among them-have already of the reasons VOD will be one of found that VOD and interactive the killer apps of digital cable. It's a services can drive revenue increases Interactive TV service provider Intertainer offers high- revenue, high -return service." and make customers happy at the films like The Matrix' before their pay -TV release. VOD hardware and service

22 BROADCASTING & CABLE / JULY 10, 2000 COVER STORY of storage on 50 channels. You can put 50 encoders in the box and keep the last eight hours of programming on those channels available on the server." Concurrent is working with a cus- tomer to define the user interface for that personal video channel, so that the cable operator can easily allocate stor- age to the channels, Nussrallah says. He expects to test the system at the end of this year or early next year. Zucker agrees with Nussrallah that Respond TV lets subscribers order fast services like the personalized video food from the comfort of their couch. channel will be an important VOD offer- servers, the core of the VOD system, ing. Diva Systems offered a demonstra- have dropped 90% during the past tion of its time- shifting capabilities at the decade. NCTA conference in May. "We're work- But the big reason VOD will be pop- ing with two major cable operators, one ular with operators is that it easily in the U.S. and one overseas, to roll out a allows cable to differentiate itself from time -shifting service," says Zucker. Diva DBS. "Some of the other interactive will be testing the service later this year. ideas seem very interesting and will probably eventually be successful, but Beyond VOD they're not a no- brainer," Nussrallah VOD, while promising on the revenue notes. "Movie rental is a no- brainer." front, barely taps into the true potential And both Zucker and Nussrallah of interactive services. Viewers will point out that VOD will mean more soon have the means to drill deeper into than just movies. TV content with for statistics, informa- providers "The on- demand platform allows us tion on cast members, or even the see two im- to do everything: subscription VOD, means to buy products related to the portant keys to music videos, a host of services that programming. In addition, computer VOD's success: It generate revenue," says Zucker. features like e-mail, personal calen- should offer choice. Zucker One service Concurrent is working dars, and chat rooms will also find their says that Diva's sales results show that on is what Nussrallah calls a personal way to the TV screen. the more movies offered, the greater the video channel. The personal video "The idea is for viewers to get what number of sales. And it should provide channel, offering functionality similar they want when they want it," says the viewer the means to pause, fast -for- to a TiVo or Replay PVR, will allow the Richard Baskin, chairman of Intertainer, ward or rewind. viewer to access an electronic program a provider of interactive television appli- "The thing that qualifies VOD as guide and watch television programs cations. `And within a given program, it interactive is that you buy it asynchro- that already aired. For example, a cable isn't simply a lean-back, passive experi- nously and you get your own personal operator offer access to the last 8 hours ence." For example, a viewer watching a session, and you have full control of that of programming on 50 channels, stored sporting event could access statistics, session, which makes it interactive," on a VOD server. box scores and other information. explains Steve Nussrallah, Concurrent "One of our servers has the capacity There are a number of decisions to be Computer president and CEO, a VOD for about 400 video streams and 400 made before rolling out interactive serv- server manufacturer. hours of storage," he explains. "That ices. The first is what services will be Concurrent Computer, Diva, and 400 hours of storage can be eight hours offered. Functions like e-mail, personal

SeaChange are the three princi- N. ts <...: w, m.. Or. . . n m. calendars, and program guides a pal competitors in VOD market. 3 .°s. â require a different level of set -top

Nussrallah, says there are six 1 Pd'., power than the ability to surf the cable systems offering VOD: ::1-Z:: Web or engage in t- commerce. Cox San Diego; Cox Phoenix; The services to be offered will Time Warner Tampa Bay, Fla.; give the operator a better idea of and Time Warner Oceanic Cable, VIO. all/5 LAWS ter meow. tonnes., MP what set -top boxes and operating Honolulu are deploying Concur- platforms can be used. hW%M rent VOD systems; Time Warner vok.ren The Mo.o. zoo, Mitchell Berman, OpenTV r.... Austin, Texas, has tapped M b.. senior vice president, worldwide SeaChange; and Charter has marketing, describes three types tapped Diva for deployments in Cheri Oul The ltried Mann Ans of services. The first is an overlay Los Angeles and (Charter has witikeete.. a,, on the broadcast -channel content. also signed on with Diva for an "That will be free to customers Atlanta deployment). and will be all about eyeballs. And making VOD even more Warner Bros.' Web site is the Internet The producers of the programs attractive is that the cost of video and interactive TV applications. will use tools like ours to create

JULY 10, 2000 / BROADCASTING & CABLE 23 COVER STORY The third type of service will allow Interactive Television the user to access Internet content through TV. interactive content that looks thing Baskin believes will be Once a cable operator decides what like the television content" a hit: gaming. types of services it wants to offer, it's The second is a virtual channel, as "There are subscription models time to select a platform (such as provided by Intertainer or ICTV. This is where people are spending $10 a OpenTV, Liberate, MicrosoftTV or where much of the t-commerce activities month and spending up to 30 hours a PowerTV, all the equivalent of a com- will take place, along with access to e- month on these games," he says. "We puter operating system) to run on the mail or other services. Berman describes think it's another way to engage the set -top box. The services run on top of it as an electronic mall specifically for customer and another revenue stream that platform. TV. It could also offer access to some- for the cable operator." PowerTV CEO Steve Necessary says CABLE STRATEGIES

11M6. Basic subscribers: 16,400,000 that's the good news," he says. "All back -end applications Digital subscribers: 1,856,000 should interface with both." High -speed Internet subscribers: The key, however, is the DCT5000. "It allows you to have 420,000 that kind of luxury because it has more horsepower," he says. "You don't have to have the unique software that only 11.111111111111.11MMI When AT &T starts rolling out its inter- fits into very small set -tops. It can accommodate more -stan- active services later this year, there dardized technologies, and that's what makes a big differ- will be one definite star in the show. ence." "For us, the basic platform starts Fickle can't say what specific applications will be run- AT&T with the Motorola DCT5000," says ning on the platform, but he can say what type of applica- Rich Fickle, senior vice president, tions. "We'll offer access to educational and lifestyle sites program director, AT &T Broadband, interactive television. that are interactive," he explains. "We'll use Internet tech- "It has higher -end graphics, more processing and an nologies, but they won't look like Web pages because tel- embedded cable modem" evision isn't very good for that" Fickle says the Microsoft TV platform will be placed in Beyond Web -type services, AT &T will offer e -mail, per- the set -top as the operating system and navigation shell, sonal calendars, and an e- wallet to make transactions but it will be highly customized for AT &T. "It'll have our own easy to complete, Fickle says. look and feel and an AT &T- designed user interface." The key to any content is that it be very "open- market" He also makes it clear that the selection of Microsoft TV AT &T's plan also calls for @Home to provide the high -speed doesn't mean it will be the only platform used; Liberate also transport and IP provisioning. "It's all high- speed," Fickle adds. may find its way into AT &T systems. "Liberate and "It's being done with an integrated cable modem. With television, Microsoft are different. But they're using Internet standard people expect to see things fast, they want to see things move. technology, things that are not proprietary or exotic, and So high speed is important to us"

week. So we're very happy with the numbers," he says.

TIME WARNER "Regarding Pizza Hut, I can tell you that the average sale on our service is around $24 while a phone order aver- CABLE ages around $17" Akamine says one unforeseen benefit is that Oceanic is partnering with restaurants to expand their business Basic subscribers: 12,700,000 relationships. "Before, we were just a simple cable compa- Digital subscribers: 613,000 ny. But now, we can be a pipe and conduit to allow them to High -speed Internet subscribers: 447,000 present their products to customers," he explains. "We're also working with one of the larger banks here in Hawaii to Hawaii is known for its beautiful natural beauty and perfect develop a banking application for our customers." climate. But when your local cable system begins offering Karaoke, which has been in demonstration trials, will delivery from Pizza Hut and karaoke access using the TV, also be officially rolled out within the month. The challenge, why leave the comfort of your living room? Akamine says, was obtaining the rights to the content. But Since December, more than 5,000 Time Warner about 100 locally produced songs have been secured. Oceanic Cable System subscribers have been testing the "We're also working with Power TV. We recently loaded interactive waters. And, according to Marketing Director a new version of the operating system, and the e-mail Alan Akamine, the results have been improving each application has to be updated. But we should be offering week. that in a month as well," he says. "We have about 1,500 "We're the only cable system to mess around with t- keyboards in our warehouse so we're anxious to offer that commerce applications, and our VOD is increasing every application"

24 BROADCASTING & CABLE / JULY 10, 2000 The place for hands on fans of the new.

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r ,nteractree technology it kicks of! this 'a 11 ae th 'Corr! r ó1 Fre ab.

For more info-matior. :r contact your WITV61 represental.ve central :312;; 755-C312 west-err 1310'.752 -6Cßß northeast 1212 654 -6632 southeast 14ß4I614 -76ßß market development ',2121 256 -3326 COVER STORY Motorola DCT -2000. "For more than Interactive Television two years, we've been telling the cable guys in the U.S. that it's not about the the ease with which the sys- able: "You don't want con- DCT-5000 set -top box," Berman says. tem can be integrated needs sumers having to reboot "We all know that Microsoft and Liber- to be considered. "[An easily integrated their set -top box or television." ate are waiting for it because their soft- system] takes a lot of burden off the The platform decision can be a tricky ware is so fat that it needs that kind of cable operator. There are plenty of chal- one. Platforms like MicrosoftTV and processing power." lenges in marketing VOD, so [cable Liberate require a large amount of stor- He believes cable operators should operators wily want to take those prob- age capacity, and, as a result, their offer interactive services today with the lems off their plate" launch into the market hinges on the DCT-2000 instead of waiting for the New services also should be easy to introduction of set -top boxes like the DCT-5000. "If you want to run VOD or integrate. Kertzman says it's important DCT -5000. Today's set -tops can offer proxy -based Internet services or overlays that the platform be standards- based, interactive services but, because of stor- on the Tonight Show," he notes, "you can which will increase the level of content age limitations, can handle only "thin" do multiple applications in the DCT- available. In addition, the technology applications. 2000 while waiting for the DCT-5000" must be manageable, scalable and reli- OpenTV, for example, can run on the Both Liberate and Microsoft, how- CABLE STRATEGIES

"VOD is a logical evolution of our core products. We believe strongly in it. We are just waiting to see how this oMNhAorter model will work. And we are awaiting the final testing of some of the VOD- related back -office systems as well," says Senior Vice President of Corporate Development and qBasic subscribers: 6,138,000 Technology Steve Silva. Digital subscribers: 155,000 Beyond movies -on- demand, Silva says, several VOD High -speed Internet subscribers: 66,000 products might emerge soon, including affordable kids and ethnic programming and corporate- sponsored community - St. Louis -based Charter Communications is going for- based programming, which might be offered free to cus- ward with large -scale VOD deployments in the greater - tomers. Atlanta and -Los Angeles areas using DIVA Systems' Wink and Worldgate services are already deployed in a VOD platform. According to Senior Vice President of number of Charter systems, and Broadband Partners Ines Advanced Technology Tom Jokerst, the company will be Digeo services will launch in the fall in St. Louis. Broadband using a mix of Scientific -Atlanta's Explorer 3000s -which Partners is a joint venture of Paul Allen's Vulcan Ventures, have slightly faster processing speed and memory -and Go2Net, Charter and High Speed Access Corp. (HSA). the Explorer 2000s now available to the 120,000 Charter Jokerst indicates that Digeo is a TV broadband portal, customers in the Los Angeles system. Motorola Broad- which will let customers tap into e-mail, streaming media, t- band Communications Sector DCT2000's are deployed in commerce and on- demand services, among others, with the Atlanta area, where Charter has an estimated 60,000 their TVs hooked up to DTC5000 and soon Explorer 6000 customers. series STBs.

Basic subscribers: by an EPG and compare that with the page views generat- 6,100,000 ed by, for example, Yahoo, you find you could have aston- Digital subscribers: ishing levels of ad inventories within the TV interface. And 450,000 the EPG is just a part of it." High -speed Internet Cox tapped Concurrent Computer Corp.'s MediaHawk COMMUNICATIONS subscribers: 260,000 VOD hardware and software for its initial deployment of VOD for residential customers in San Diego. The other When it comes to interactive television and Cox Enter- interactive services will use the Liberate platform. prise, it's the San Diego market that is leading edge. Cox "Liberate's advantage is it's cross -platform, open -stan- is currently testing VOD and Internet -related TV services dards based, and has a solution for [General Instrument] at employees' homes before offering such services to cus- and [Scientific Atlanta] set -top boxes," says Jaret. "[The tomers, which it expects to do by the end of the year. The company's] recent acquisition of Source Media also allows Internet TV services will be ready for deployment in early us to offer services on low -end set -top boxes like the S.A. 2001. Movies on- demand will be offered first to sub- Explorer 2000 and Motorola DTC2000" scribers, followed by on- demand video content and then But Jaret says Cox may have a deal with more than a Internet -style TV services. single vendor for interactive TV software and services. "There's real customer demand for these services," "Those services will include the "walled garden" concept, says Braxton Jaret, Cox director of product strategy for e -mail, chat services, and enhanced TV capability like interactive TV. "And if you look at the page views generated responding to commercials and coupons."

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Worldwide COVEI STORY The rollout of digital cable set -top Interactive boxes will continue to provide increased processing speed and the ability to add ever, contend that using the UK, where 3.4 million computing power to the television. As OpenTV will lock a cable BSkyB subscribers currently the capability for more -complex servic- operator into proprietary technology. receive OpenTV interactive content via es within the set -top grows, interactive Berman dismisses that idea. satellite, the company has signed an content will likely grow. "That claim is just a way of scaring agreement with the DISH Network. Cur- "Our main theme is the idea that, if the operator," he bristles. `All our APIs rently, 50,000 out of almost 4 million you're watching a program and there are [application programming interfaces] DISH subscribers receive an interactive other areas of interest around or behind a are public and out on the Web. We have program guide and interactive weather subject matter, you should be able to more than 300 independent developers service from OpenTV. click through the program and go into from around the world using OpenTV "We're growing at about 100,000 sub- those other areas," says Intertainer's authoring tools to create content on scribers a month," Berman says. "If you Baskin. "You can pause the video and their own, and we have 29 set -top box bought a DISH network 4900 Series set- access the audio, text or graphics behind manufacturers porting our software. So top box, it has OpenTV software inside. the program" how is that closed? That's just a typi- And the 3 million existing boxes can The information and services of cal, competitive slowdown method." receive a 15- minute Flash download of which Baskin speaks will be driven And OpenTV has found a U.S. cus- our software. We expect to be in 1 mil- from two places -the set -top box and tomer. Looking to emulate its success in lion boxes by the end of the year." the headend. ICTV CEO and Chair- CABLE STRATEGIES

and a number of non -subscription services which do not COMCAST burden the customer." Besides VOD trial deployments which Heeb would not Basic subscribers: 5,719,800 discuss in detail, Comcast is looking at Internet access over Digital subscribers: 515,000 TV. Heeb says that much still needs to be done in terms of High -speed Internet subscribers: 141,900 the overall presentation of Internet content on the TV. "Due primarily to design differences, Internet content Steve Heeb, senior director of new business development which looks fantastic on a high -resolution, progressive scan at Philadelphia -based Comcast Cable, indicates that a PC screen simply does not look good on the low- resolution, number of distribution and equity -related deals are interlaced scan TV screen," he says. "At least not yet." unfolding which will reshape Comcast's future in terms of Heeb says that a huge marketing task lies ahead. `The interactive services. Comcast has equity stakes in Liber- customer has to be educated, and we have some evangel- ate Technologies, @Home, Intertainer, as well as Replay izing to do," he explains. "With respect to being first to mar- and TiVo. ket with interactive services, timing is everything, but at the "We're very bullish on interactive services," says Heeb. same point, just doing it first does not mean that it is going "People should be very willing to pay for VOD services. At to be successful. Among other things, we have to have the the same time we want to explore interactive advertising, ability to make changes to these services on the fly."

One of the challenges Rigas points out is that pressure from DBS is requiring cable operators to offer digital set - Adelphia tops and services today. Even if a cable operator wanted to wait for the 5000 set -tops they can't. As a result, the indus- Basic subscribers: 4,990,092 try will have a large embedded base of 2000 -level set -top Digital subscribers: 233,949 boxes when the high -end 5000 set -tops enter the market, High -speed Internet subscribers: 37,495 requiring cable operators to figure out what services will be offered on which box. According to Tim Rigas, Adelphia executive vice presi- One solution is to keep as much of the computing power dent, chief financial officer, the new wave of customer serv- required to handle these services in the head -end. `There ices starts at the digital set -top box. The company is cur- are advantages to having more computing power in the rently deploying 20,000 digital set -top boxes a month and home, but part of the plan is obviously to make it so that you Rigas says that, by the end of the year, that number will don't have to constantly upgrade what's in the home," he reach 100,000. adds. "Those set -tops are rolling out from our largest systems Adelphia also recently made an investment in ICTV, an out in Los Angeles to some of our smallest in Vermont," he interactive services provider. "We have a great deal of con- adds. "We'll have a very strong approach throughout the fidence in their management and the products they're whole country." working on," says Rigas. "The investment is really about us The 3 million set -tops to be placed in service will be showing our support and saying that it's very important to about a 50/50 mix of Scientific -Atlanta and Motorola boxes. the cable industry to have those products come along."

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IU I 1:113. 1y1 V, Inc. COYER STORY local hard drive in the home" Interactive Television One major challenge for the cable community, Clasen points out, will be man Robert Clasen says refreshed every 30 seconds, figuring out the impact that return that the approach taken by which means that the con- paths will have on infrastructure. his company, which caches Internet tent is current. "Interactivity will require the sending material on a server at the headend, Relying on the headend to provide of return signals, whether for VOD, can offer the viewer a high -quality some of the computing power is a good cable moderns or IP telephony," he media environment free of the Inter- idea, says Kertzman. "With the soft- explains. "Cable operators will need to net's speed bumps. "Our real strength ware in both the headend and set -top, know how much capacity to allocate is, if an operator cached something you can deliver higher levels of interac- for return path. The cable guys are like MTV at the Web site, viewers tivity, commerce and scale to millions learning this by trial and error." could call up the videos cached in the of subscribers with a reliability and The goal is not necessarily to re -cre- walled garden, and they'd be broadcast quality people expect." ate a PC experience on the TV, says quality." Says Zucker, "One advantage of Kertzman. "We never felt that what To Clasen, cached content is the headend -based storage is, you need we're doing is trying to replace PCs. same as VOD, and you charge for the only one copy to serve the entire uni- We do a good job of enabling Web surf- access to the material. In addition, it's verse. So you eliminate the need for the ing, but we think that people will still CABLE STRATEGIES

set -top is an end to a means, he adds, suggesting that Sony, being a services and consumer electronics compa- /% % /// / / / /// CA BlE VISIO N ny, has a better instinctual understanding of services than traditional set -top makers. Basic subscribers: 3,135,370 "We're certainly entering a new age in terms of these serv- Digital subscribers: year -end launch ices, and we wanted to start with a clean sheet of paper," he High -speed Internet subscribers: 52,100 explains. "Our digital strategy was to build the right kind of plat- form and network and what we lacked was a digital box that If being different is what will drive success, then Cablevi- could fulfill that strategy." The Sony box answers that need. sion, which will be using Sony set -top boxes instead of one The key to success, Hildenbrand says, is building off from a more traditional set -top maker, may be worth a clos- the experience customers will have when ordering VOD. er look in the digital future. "It's fine if you think VOD is about just movies. But think Cablevision is already testing the set -top boxes but, in about that interaction. It could be shopping. It's sort of a the next six months, will begin a more advanced pilot pro- metaphor for anything you could do. But it certainly isn't gram, rolling out the Sony set -tops and related interactive Web surfing." services in early 2001. Another important factor is making sure the services "The basis of that program was to build a very developed work around the TV metaphor instead of trying advanced platform or gateway," says Senior Vice Presi- to port over the Internet or PC experience. "At the end of dent, Engineering and Technology, Wilt Hildenbrand. The the day," he says, "the TV is a much simpler device"

is committed to rolling out to virtually all of its subscribers INSIGHT by the end of the year or in early 2001. COMMUNICATIONS Insight customers are offered different tiers of digital services, beginning with a server -based program guide, Basic subscribers: 1,435,000 Diva -based VOD, and an Internet -style information serv- Digital subscribers: 109,000 ice called Local Source. Local Source is a product of High -speed Internet subscribers: 18,000 Source Media and offers cinema guides, entertainment information, and both local and national news, as well as Looking for a palatable way to raise rates? Michael Will - other information. It runs on the Liberate platform and on ner, Insight Communication president and CEO, believes Motorola DCT-2000 set -top boxes. the easiest way is to raise revenues, not rates. With the "Local source isn't PC- centric and it's created for each help of digital interactive and VOD services Willner says individual market," adds Willner. "And our VOD system has the average bill increase of digital subscribers is $26, been running flawlessly." and with the subscriber rate approaching 30 percent that Willner says Insight will roll out DCT -5000 set -tops, so works out to a $6.50 rate increase across all customers. it's important that the Liberate platform can port to both the "It lets us leapfrog satellite and makes us a more high - 2000 and 5000 set -tops. "We're looking for vertical integra-

tech solutions, plus I don't have to get complaints from tion of content so we can develop a higher -end digital prod- mayors," he adds. Willner says the company is currently uct that may provide access to the Internet, and that would offering complete interactive video products to subscribers be through the 5000 set -top. But we don't want to ignore in Rockford, Ill., Columbus, Ohio, and Evansville, Ind., and the millions of homes with 2000 set-tops."

32 BROADCASTING & CABLE / JULY 10, 2000 You just drove through Hurricane Eunic cause the video store said The Matrix was guara e there. It wasn't.

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c2oo entertainer. tnc. COVER STORY going to be the people who want to just ielevision watch the game, but there will be oth- ers who will want to watch the game, have PCs and use the broad- the digital arena, but we chat, do all sorts of things." band connection from their want to make sure there's It's very likely that the business cable company, which will be another one voice." model for the Internet, broadband dis- revenue stream for the cable operator." Like Baskin, Tsujihara believes that tribution and interactive television, he Anyone who wants simply to put the the line between what is interactive tel- believes, will be a combination of PC experience on the TV, he adds, evision and what is the Internet is going micro- transactions, subscriptions pay - "will ruin the TV experience." to blur. "When you're watching a tele- per -play and advertising. "People are Even so, Baskin predicts, "Five to 10 vision show and you have the ability to paying for some services on the Inter- years out, there won't be a difference send e-mail, what are you doing ?" he net. If there's value to the consumer between a television and a PC. You'll says. "Time Warner made an invest- and there's a utility they need, then have intelligence, network and display, ment in OpenTV, and we've been there's a model that works."

Open TV can run on DCT 2000 set -top boxes and, with its DISH deal, is primed for the U.S. market.

PowerTV's e-mail application, called SofaMAIL, offers subscribers access Search to electronic messaging without a PC. and it will be all over your house, and working on some applica- you'll watch some things on the TV, tions for delivery through some on the PC " set -top boxes. You're going The relationship between content to see the ability to change for the Internet and content for interac- camera angles or access What's new at ICTV? ?? Reader Rabbit is waiting for you! tive TV will be a work in progress dur- stats." Final Four fanatic? Check out these sites. ing the early days of interactivity, but The key to the medium is there most definitely will be a relation- that a lot of the functionality Billing My it Setup ship. The "create once, publish every- provided through the com- where" philosophy will have compa- puter will be available No shirt and skins here! nies looking to leverage the same con- through the remote control. Try Interactive Playmaker_. tent across multiple platforms. The "That's a lot easier for a Internet has proved that it can extend number of people because, ICTV features cached Internet content. branding and provide new informa- while we've had incredible tion; bringing that to TV screens will penetration of the PC, there's still 30% In the end, Kertzman maintains, it's only help extend branding that much to 40% of population without a PC," compelling content that will determine further. notes Tsujihara. "So if you can unleash the winner. "When we looked at creating our some of that power through interactive "Technology doesn't matter at all," he new -media strategy," says Time Warn- services or t- commerce through the says. "Consumers care about what expe- er's New Media Executive Vice Presi- television, that's important." rience they get and what programming dent Kevin Tsujihara, "we wanted to Tsujihara, who supervised the they get. And delivering a high -level of put the interactive together with what redesign of Warner Bros. new Web site interactivity is important to make sure we've been doing on the Internet and Entertaindom.com, believes that MSOs get more revenue -per-subscriber, because there's going to be a conver- those who create content for the Inter- reduce churn and increase loyalty." gence. There's also some cross -pur- net will want to cross -purpose it for Baskin concurs. "People don't adopt a pose utilization of some of the output interactive television applications. technology, they adopt media and con- you're creating. We're doing business "The convergence is going to happen tent. They're going to go where the con- development in a number of places in for a number of people. There are still tent is."

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© Commerce.TV Corporation 2000. All rights reserved.The phrase Commerce Control Network is a trademark of Commerce.TV. COVER STORY Interacti Television PVRs: Content control With personal video recorders hitting the market, how to regulate viewing becomes a major concern By Peter J. Brown based EchoStar's DISH Network - have purchased hybrid satellite - Anyone who has passed by a con- receiver PVRs, called DISHPlayers, sumer electronics store lately has that were jointly created by EchoStar undoubtedly noticed the latest and Microsoft Corp.'s WebTV. NPPIlllummum video equipment on the market: per- EchoStar also holds a small stake in 2 S tcoms A c711 CNN sonal video recorders (PVRs), the new ReplayTV. Z talk Slow Guests digital replacement for the old analog Sony reports that sales of its new m Replay Picks e Search VCR. SVR -2000 Digital Network Recorder Create a Theme Why go to the movies, tet the movies come to you, ReplayTV offers an ewer -changing supply With retail prices for PVRs now well with TiVo technology, which went on of Rature Rhos to suit within reach of most consumers, there's the market in May, have far exceeded any moon. Press 5ELER to explore this Zone even more concern about the new video expectations. A 30 -GB, dual -tuner recorders' ability to give viewers TiVo /DirecTV Digital Network increased control over television con- Recorder will be introduced by Sony tent and, thus, adversely affect TV ad later this year. revenue. "We are drawing lots of satellite So far, two personal video recorder subscribers in particular," says ReplayTV organizes TV content into manufacturers are ahead of the pack: Michael Fidler, Sony senior vice pres- specific categories called ReplayZones. San Jose, Calif. -based TiVo Inc. has ident of home video /digital media Philips and Sony as its hardware part- marketing. "We see this product as the "Studies have shown that people ners, and ReplayTV Inc., in Mountain first of many gateway products that watch more TV with PVRs. And in View, Calif., started selling its Pana- integrate with all sources. Later on, I their minds, the quality of the TV they sonic -built ShowStopper units within anticipate that this hard -disk technolo- are watching is vastly improved. PVRs the past two months. Sharp Electronics gy and recording capability will be offer a fairly elegant out-of- the -box agreed to produce ReplayTV hard - added to TV sets and cable set -top experience," says Jonathan Boltax, drive- equipped units, but none are cur- boxes." director of the enhanced broadcast rently available. Charley Humbard, senior vice presi- group at NBC, which has equity stakes More than 100,000 satellite TV dish dent and general manager for digital in both TiVo and ReplayTV. "This owners -customers of Colorado- networks and advanced TV at Mary- technology will continue to evolve, as land-based Discovery Net- will our involvement in it." works Inc., which has a Like NBC, The Walt Disney Co. $7.5 million stake in TiVo, acquired equity stakes in both also owns a TiVo -powered ReplayTV and TiVo last year. ,,v. Now Showing on TiVo PVR and "loves it." Hum - "The early adopters in particular will bard says that learning be heavy users, and already we detect how to set up and operate f raster Thu 3/25 that people with PVRs love the con- his personal trol," says SportsCenter Thu 3/25 video Mark Greenberg, executive recorder has been Dennis Miller Live Thu 3/25 much vice president, corporate strategy and simpler and Total Recall 2070 Wed 3/24 easier than communications for New York City - The Sopi any VCR. based Showtime Networks Inc., which "Everyone WealherCenter Wed 3/24 understands has a stake in both TiVo and ReplayTV. Mysteries & Scandals Wed 3/24 that PVR technology TiVo offers network showcases allows the viewer Q The X -Files Sun 3/21 more where TV- content partners can high- access to content and spurs light upcoming shows or special more TV watching," says events. TiVo's Ipreview, currently PHILIPS Humbard. "The being used by Showtime Networks, user interface is lets TiVo users select a program by great. With using their remote controls to click on PVRs, viewers an TiVo's Philips - icon that appears on their TV built personal will spend the screens during promos. The TiVo unit video majority of their will automatically record this pre- recorder. time in their own selected show at the time it airs. walled gardens." ReplayTV has adopted a slightly dif-

38 BROADCASTING & CABLE / JULY 10, 2000 Who Will Survive?

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ferent approach with its ReplayZones, which organ- izes TV content into specific cate- gories. "These devices are very powerful from our standpoint as well as in terms of the way that they enable us to position ReplayTV recently began selling its Panasonic-built ShowStopper PVR units. our original and theatrical content in par- ticular," says Greenberg. Showtime has with DirecTV's DBS service, in its unusual in the sense that viewers have been very aggressive in this space, using 4,000 stores. Starting in early 2001, the probably not encountered a device that Tivo's Ipreview and ReplayZones to two companies plan to separately offer acts on their behalf, sweeping over pro- alert its subscribers to its programming, a Blockbuster -TiVo- branded movie gram listings to lock onto specific cate- he adds. "This adds value to the sub- channel in a manner similar to the gories or types of programming that scription, while it gives us the ability to existing Tivo Network showcases but might interest them. break through the clutter." accessed directly and apart from the "The PVRs with their artificial- intel- "Until PVRs and TiVo's Network showcases themselves on the TiVo ligence driven programming -search Showcase came along, we were not electronic programming guide (EPG). mechanisms, which are based on view- able to showcase our product in this "There will be a general user inter- ing patterns, will seem cool to many fashion," says NBC's Boltax. face that will be Blockbuster- branded, people, while others may find them a and it will let consumers know that bit intrusive," says Showtime's Green- Blockbuster deal they are watching movies brought to berg. As part of its relationship with TiVo, them by Blockbuster," says Randy Har- But Discovery's Humbard looks for- Dallas -based Blockbuster Inc. is con- grove, a Blockbuster representative. ward to the next generation of PVRs, sidering promoting the PVR, along The PVR user interface or EPG is which will be equipped with more than More PVRs on the way Keeping track of this fast -growing category is no easy video recording and the ability to pause, fast forward and task. For example, news spread this spring that a PAL - replay live TV, each has distinct features and services." and NTSC -compatible personal video recorder with Another joint PVR- related announcement followed analog composite video and audio inputs was on the quickly from San Carlos, Calif. -based Liberate Technolo- market from an electronics company in China, Shen - gies and UK -based NDS Group PLC.This involves a mul- zhen Kaiser Electronic Co. Ltd. tilevel agreement to integrate NDS' PVR technologies, This device, equipped with only a single disk drive, including the XTV meta -data driven personalized TV generates MPEG -1 and MPEG -2 recordings -maxi- software system and NDS Open VideoGuard conditional mum bit rate is 2.5 Mb/s-of video content onto CD -R access, into the Liberate TV platform in set -top boxes. media. Although it has no digital inputs or outputs, it NDS Vice President of Consumer Devices Jas Saini has attracted considerable attention, but it is by no says XTV was created with the interests of the viewer, means alone on the growing list of PVR products. broadcaster and advertiser in mind. XTV supports sev- In mid June, PVR activity began to heat up consid- eral advertising -playout scenarios, including a way to erably, with myriad announcements. play out a substitute, pre- stored and shortened version Indianapolis -based Thomson Consumer Electron- offering only the branding message of an ad if the view- ics (TCE) will roll out a dual -tuner PVR unit at the end er pushes the fast -forward button. of the year, which combines an enhanced version of "XTV is able to support advertising models that the Microsoft Corp.'s WebTV, known as Ultimate TV, with industry will develop as it adopts time -shifted viewing," DBS service from El Segundo, Calif. -based DirecTV Saini says. "Our goal with XTV is to enable the broad- Inc. Both Microsoft and DirecTV hold equity stakes in caster to remain in control, and to maintain both current TCE. "This will be the most advanced satellite receiver and future business models." we have ever built," says TCE spokesman David On June 14, Dulles, Va. -based America Online Inc. Arland. "With DirecTV's ability to offer local- into -local and TiVo unveiled a three -year strategic agreement involv- TV content, this will be a very compelling product." ing a TiVo Personal TV- equipped set -top box for AOLTV. USB inputs will enable users to record data and still The pair had initially united last August. In this latest deal, images but not analog video. TiVo has been designated an AOLTV programming part- DirecTV spokesman Robert Marsocci says that both ner, and AOL will invest up to $200 million in TiVo as well. the TiVo /DirecTV PVR and this latest PVR will find their Last year, AOL also invested $1.5 billion in Hughes own niche and that any overlap between the two will be Electronics and announced that Germantown, Md.- minimal. "Our announcement with Microsoft really has based Hughes Network Systems, a unit of Hughes no impact on our relationship with TiVo. It really is busi- Electronics, will produce a combination DirecTV/AOLTV ness as usual with TiVo. While both platforms offer digital set -top receiver, too. -P.B.

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p 1 a ÿ one tuner. The stand -alone revealed that fully 64% of Find Shows 10 Record 41) , PVR platforms Keyword: "Tennis' today are those surveyed believe Search completed. somewhat limited by a single tuner that that one in four viewers will own Celeonty Sport... Sun 1/16 621 MSG prevents users from watching one PVRs in the next three years. Asked Tennis Son 1/16 721 ESPN channel while recording another chan- when PVRs will have automatic com- Tennis Mon 1/17 KRON Create the Arthur Oahe lb Mon 1 /17 265 ARTS nel. Dual- tuner -equipped TiVo- mercial- suppression capability, 35% 'Tennis Theme channel Wimbledon Gr... Mon 1 /17 269 RIST DirecTV combination set -top boxes believe that will happen within a year, Tennis Hlgh2gh... Tue 1/16 201 CONS1 from Philips and Sony, for example, are and 47% think it will happen in three Tennis Wed 1/19 206 E5PN scheduled to be out later this year and years. According to the survey, most will feature this option. industry executives believe advertis- "For now, they want to keep the ers will have to improve the entertain- costs down and gain household pene- ment value of commercials. A signifi- tration. As hard -drive costs continue to cant number (29 %) felt that advertis- drop, PVR manufacturers will be able ers will have to make deals with PVR ReplayTV lets viewers select and record shows without commercials. to hold their prices steady, while manufacturers to keep commercials in adding another tuner," says Humbard, the playback process. And 25% think to a recent FCC Notice of Proposed who indicates that Discovery has a that advertisers will have to appeal Rule Making by the Digital Transmis- branded area in the TiVo Network directly to consumers by offering sion Licensing Administrator (DTLA), showcases, although he would not dis- which oversees the implementation of close the terms of the arrangement. Digital Transmission Copy Protection TiVo Central (DTCP)-also referred to as the "5C" Fast -forward the ads «Sroa,n solution because of the five companies

Personal video recorders have made Watch Live 7% that created it. the TV industry a bit uncertain about TiVoloon Maga::ne This footnote underscores the enor- what lies ahead as the TV viewer is A Network Showcases mous uncertainty surrounding the handed the means not only to create a Pick Programs to Record implementation of digital copy protec- single -channel viewing experience, but Setup 8 Me $_sages tion in PVRs and other digital con- also to skip along at 30- second inter- PHILIPS sumer electronics products, which are vals, in the case of ReplayTV. increasingly interconnected or net- A recent KPMG Consulting survey, worked together. "Personal Video Recorder Outlook," The TiVo Central menu allows users to "MPAA members have suggested select from among network services. pinpoints some industry concerns that broadcast TV could be encrypted about PVR technology. The survey of incentives to view commercials. and encoded in a manner that indicates media executives, which was conduct- So what sort of signals are advertis- that copy control is not asserted, but ed at this year's NAB convention, ers sending to the content providers that no retransmission of the content is and TV networks? Thus far, there permitted outside the home. Instituting appears to be no consistent response such a change (i.e. encrypting all con- from advertisers. tent but encoding broadcast TV content "I am detecting no signs of resist- in a fashion that does not prevent copy- ance to PVRs in general, and no sense ing) would require a significant revision that advertisers are unhappy with this to the DTCP technical specifications. technology," Boltax says. "This change, if implemented, "With the most robust upfronts in TV would render digital recorders current- history, we are detecting no negative ly on the market and in consumers' signals from advertisers whatsoever homes (e.g. DVHS recorders) unable to regarding PVRs at this point," says recognize the new copy -control state Dana McClintock, a representative of and, thus, unable to make legitimate CBS, which has an equity stake in TiVo. copies of broadcast TV (e.g. for time "We are moving forward, and PVRs are shifting). Similarly, DTV receivers not altering our plans one bit." would not recognize that incoming Says Humbard, "The majority of content was encrypted and so would be advertisers have concerns about how incapable of displaying broadcast tele- advertising fits into this delivery tech- vision via an IEEE 1394 interface. Sili- nology." con chips currently being manufac- tured and sold by companies that are Controlling copying implementing DTCP would also be Another issue confronting the PVR rendered useless." sector -and the entire consumer elec- Without some resolution of the digi- tronics industry in general -is digital tal copy protection issue, personal DirecTV's DBS service offers TiVo. copy protection. For example, consider video recorder technology remains vul- the footnote filed on June 8 in response nerable.

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www.divatv.com COVER STORY addresses to the computer. Once Interactive Television installed, the :CAT will read codes from practically anything-from news- papers and magazines to bar codes on soup cans or cereal boxes. The initial installation for :CRQ will require users to tether the computer and Media matchmaker television with a 20 -foot cable. Howev- DigitalConvergence.com of er, RadioShack Corp. is developing a has high hopes tapping a version that will ultimately work via multitasking audience by marrying TV and the PC "wall warts," devices that plug into the TV and PC that allow By Steve Sullivan wireless signals to be sent between the two. Talk about your multi - RadioShack is one of an ple marriages. Tele- impressive group of equity vision and the per- and strategic partners sonal computer are getting backing DigitalConver- hitched again. Performing gence.com. The group, the ceremony this time is which spans several indus- DigitalConvergence.com, tries, includes NBC, Belo a Dallas company that is Interactive, Young & counting on the growing Rubicam and Forbes. trend of multitasking to The company has raised make for a happy union. a reported $165 million in The number of people private backing and, in late in the U.S. using a televi- April, filed with the Securi- sion and computer in the ties and Exchange Com- same room now exceeds mission for a $100 million 44 million, according to a initial public stock offering report issued by research firm Gartner Viewers watching `Good Morning, Texas' planned for October. Group. The report predicts that the num- on Belo's wFan -w will be able to access The IPO to the Web through their remote control. corresponds a massive ber will grow to 52 million by 2001. deployment of DigitalConverg- DigitalConvergence.com is among a "This isn't about us vs. Wink or ence.com's technology. Carlin says number of companies looking to tap into ACTV," says Scott Carlin, a former that, beginning in late summer, the that TV-PC audience by offering broad- Warner Bros. syndication executive company and several partners will start casters, advertisers, retailers and others who is president of DigitalConver- to distribute up to 10 million of the a chance to deliver enhanced content gence.com's Media Group. Because the :CRQ cables and :CAT devices without from one device to the other-in this audio cue is in -band and can't be charge, while making free software case, from television to the PC. stripped out, the system works with available via downloads and CDs. This While other companies such as Wink other enhanced services, he explains. distribution will come in advance of and ACTV are offering programming "Our technology actually makes those significant content launches featuring and commercial enhancements via dig- services work more efficiently and the technology in early fall. ital set -top boxes, DigitalConver- effectively. A.H. Belo Corp.'s Internet sub- gence.com's technology is available to "On the electronic side, no one is real- sidiary, which owns a 7% stake in Dig - anyone with a television and computer ly doing what we're doing, because we're italConvergence.com, is planning to within 20 feet of each other. The com- using technology that has 100% penetra- roll out the technology in its home base pany's proprietary technology-:CRQ, tion: basic free television," says Carlin. of Dallas, where it owns wFAA-vv and a phonetic acronym for "See Our "Anyone using a computer is capable of The Dallas Morning News. "The first Cue " -is based on an audio cue that is using our technology. We don't require commercial deployment for us will encoded into the vertical blanking anybody to put special cards in their come in August, with a launch of the interval of the broadcast signal. This computers or have a digital set -top box. content right after that in September," allows the system to work with video The only limitation to our installation says Belo Interactive President Jim delivered over the air, cable or satellite. base is the [number] of people with PCs Moroney. "We will be distributing at It will even work with recorded video. that have Internet connections, which is least a half million of the :CATs and Activating the system requires little now about half of all America" accompanying software. more than loading software into a PC DigitalConvergence.com has also "There are two things we're plan- and plugging in a couple of cables. developed a print application-:CAT ning to do," he continues. "We want to Once the software and hardware are (keystroke automation technology) - take the content in our newspapers and installed, the system will respond to the based on the same concept as :CRQ. A the news content on our television sta- 0.3- second audio cues. The user can scanning device, built to look like a cat tions and enhance it so the viewer or program the software to go directly to and to split off the cable running into reader can go directly to an Internet the particular Web page or to store the the PC's mouse portal, reads a code on page on our related media site for information for later use. a printed page and delivers Internet extended information on the story

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"The most compelling risk factor [DigitalConvergence.com] listed in its prospectus is the part the consumers are going to have to play to actually make the system work." Pearcy points out that the system is dependent on users' installing software, plugging in cables, having the PC and TV on at the same time, and/or reading the printed materials within reach of the :CAT. And if they do all that, it still means nothing unless they decide to fol- 4 low the cues to the desired Web pages. Another issue revolves around the delicate issue of privacy. The technolo- gy allows for gathering demographic profile information that DigitalConver- gence.com or its licensees can provide -for a fee -to The :CAT scanner device reads codes on printed material and advertisers looking to target inputs an Internet address to a PC, which can be connected to a TV. their messages. "When a user downloads they're interested in. sometime in October. the software, you obviously "The other application is for commer- "In our newscasts, we'll know who they are," says cials. If I'm a computer company and I be able to use the prompt Belo's Moroney. "With want someone to go to my site and buy a and key it into one of our some very fanatically specific computer, I can fire -off the exact Web pages that drills adhered -to privacy policies, page from my television commercial and down to a specific piece of there will be some informa- store it on the viewer's computer." the story we're telling. On tion they will be asked to The appeal to an advertiser is easy to a more commercial view, provide. We can use that understand, says Carlin. "If I'm a dot- we plan to run two DigitalConvergence's information to intelligently corn company or somebody who's very enhanced spots every half- Carlin sees interactive select different types of interested in getting people to my site hour." commercials as way for commercials and content to and I have an opportunity to buy time on The two enhanced local TV stations to go to the users." a TV station that is now going to give me spots per half -hour is the become `micro- local.' The other unanswered the ability to put a percentage of those limit set by DigitalCon- question is whether, even viewers, who are watching my spot on vergence.com. The number of with their enthusiasm for the concept, my Web page, wherever I want to take enhanced spots a station can sell in any advertisers will pay a premium for them- whether a transaction page, a one day is based on the non -network interactive commercials before there product page, an application page or half -hours the station controls between is a measurable and significant thresh- what have you -I'm going to do that." 5 a.m. and 1 a.m. "If a station controls old of homes actually using the tech- "I think what they're onto here is 10 hours of time periods a day, it would nology. something that's very compelling," says have the ability to license 40 enhanced "There will be a large group of peo- Tim Hanlon, who tracks technological spots," says Carlin. He adds that sta- ple, both agencies and clients alike, developments for Starcom Worldwide, tions will have unlimited use of cues who will say, `Come back to me when part of the BICom3 advertising group. for content and promotion. you've got an installed base of x. Show "Marketers and media agencies are des- Another limitation DigitalConver- me that it's part of the culture, and perate to find more accountability or gence.com is imposing is that only two we'll get serious about it, "' notes Star - measurability for the money that stations within any local market can com Worldwide's Hanlon. "I would they're placing. Anything that helps license the technology. "This is a histori- argue that, if you believe media is bridge the gap between impression and cal moment of differentiation for local changing, then you will take some ini- action is the Holy Grail of marketing." television stations," says Carlin. "It gives tial steps to be ready for it. Even if the In perhaps the highest- profile show- the local television station the ability to number of users is initially low, to learn case for the technology, NBC, an equi- become micro -local, which until now now in front of tens or hundreds of peo- ty investor in DigitalConvergence.com, only the newspaper has been able to do." ple is a far better scenario than to make plans to use :CRQ nationally and local- Although there is tremendous enthu- mistakes in front of millions." ly during its fall schedule. NBC Sta- siasm about the potential of Digital - Carlin expects the adoption will be tions President Jay Ireland says the Convergence.com, there are a few much better than tens or hundreds. But deal was made too late for the technol- issues to be dealt with before the mar- even if the initial payoff is small, it's ogy to be included in the network's riage can be considered a success. still a payoff. "Quite frankly, if only 10 Olympics programming in September. "I think what the hurdle is going to be people go to your Web site, that's still However, viewers should begin to is getting people to use it," says Valerie 10 people who weren't there 30 sec- notice :CRQ tones on NBC stations Pearcy, senior editor for the technology onds ago."

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I COVER STORY the best way to have an influence on Interactive Television the board and to make sure it remained an active body was to get directly involved," she says. Although administrative setup has occupied most of the forum's first few weeks, members will take their first steps toward strategic recommenda- A blueprint tions on broadband development at their second conference in Boston, where they will meet July 9 -11. Forum Project Manager Cynthia Krekel says four 20- member subcom- for broadband mittees, now being assembled, will each address one area of mutu- The Forum hopes to shape the architecture al concern: legal and regulatory matters; content and applica- of high -speed delivery and content tions; infrastructure; and busi- ness and marketing. Their rec- By Dan Luzadder ommendations will eventually take shape as a proposed indus- Smce its launch two months trywide business plan. The plan ago, the Broadband Content will analyze how to integrate

Delivery Forum -a non- I Vw1e4?S14.=_,W, existing technologies to allow aMberg man as ore Of the profit consortium of communica- su<,paMgislierrnfnwle subscribers on -demand entertain- bzt M1is aée ana ttr gwts tions industry leaders -has been and growl el the wgst glom ment and information options. recorded Mstory hard at work building its own ., s e All this cheerful industry coop- internal infrastructure. eration is predicated on the belief In three months, the 80 member M==== that subscribers in large numbers corporations have formed a board YlNHlREIM will abandon already ponderous new ?Meada,l once a=, of directors, built a Web site and 8411104.1 +_d.-û_. dtr nnr,n,15 dial -up modems and purchase divvied up the forum's agenda, sol boost f broadband access instead. Broad- which amounts to deciding how 5 Q.L.SILdabvng band promises light -speed deliv- Subs.tl w wdeo moltenn for alos lo best to deliver high -speed data, enjoy and wacn twee* ery of "packets" of information, . . penptr3nwdewlm voice and video to individual sub- which carry headers or encryp- scribers around the world. Current- Forum members like NBCi aim to tap a market with tions that allow the sorting and $2.8 billion in music and videogame downloads. ly, systems experts are looking for a delivery of multimedia at millions blueprint that will help visualize the of bits per second. future of light -speed communications. Ginsburg was at the forefront in New technology allows broadband Forum members -which include bringing the industry experts together, subscribers to select from a panoply of infrastructure vendors, content creators attracting other service providers drawn communications options, all of which and networking specialists -say their to a set of initiatives on content -delivery provide high- speed, high -quality goal is to accelerate the use of broad- architecture that Nortel developed. access to news, movies, music, band services and tap a market with an Others on the forum board include videogames, and data and voice com- estimated $2.8 billion in music and Lucent Technologies' Laurie Shook, munications. videogame downloads alone. the BBC's Judy Nunn, NetActive's One potential application, says Nortel Networks' David Ginsburg, Norman Ritchie, Akamai's Will Krekel, would let subscribers visually elected chairman of the forum board, Biedrom, BT's Nick Rose and scan their homes from halfway around promised at the group's first confer- Williams Communications' Greg the world, using their laptop computer. ence in May that it would do more than Onyszchuk. According to Shook, the Such technology, she predicts, will explore new industry standards. forum proposal drew Lucent's atten- open the door to changes in the way "The board of directors represents tion even though its executives people use information, which in turn major players in the broadband value "already participate in some 100 stan- will affect how consumers access chain," Ginsburg says. "Their leader- dards- setting organizations. goods and services, conduct business, ship will be critical in driving the ambi- "The forum attracted us," she says, and select entertainment. tious agenda we have to create an archi- "because there appeared to be a good Broadband has gained momentum tecture that delivers a true broadband smattering of content -delivery compa- and a host of new advocates over the user experience and, more important, nies involved, like NBCi. And our per- past year. Earlier-than- predicted tech- enables the broadband business case." spective is that we need to get closer to nology advances in two -way data trans- The forum plans eventually to devel- content companies to understand what mission using a combination of fiber - op potential business plans and business kind of architecture they need." optic cable, wireless and telephone modules based on an examination of Shook was named secretary of the lines, have produced a sense of urgency where technology has gone and where board at the group's inaugural meeting within the industry to find and develop it is likely to go in the near future. last month in Las Vegas. "We felt that markets for big -pipe delivery systems.

48 BROADCASTING & CABLE / JULY 10, 2000 COVER STORY Although many broadband advocates predict an avalanche of interest from Internet users in new high -speed data "Our perspective is that we need transmission, the rush hasn't started yet. to get closer to content "The need [for broadband] is clearly real to me," says Shook, adding that she companies to understand what often works from home using a T -1 line. they need." "But I meet people on airplanes who say kind of architecture they are not even on the Internet. They -Laurie Shook, Lucent Technologies and don't understand the need" Forum board secretary According to the forum, surveys indicate that consumers are frustrated with the snail's pace of dial -up access That is one of the challenges the "We need to show that people can and favor development of high -speed forum will tackle. make money from the new media, or data systems. No deadlines have been set for tak- else they are going to fight [broad- "But," acknowledges Shook, "they ing the group's recommendations to band]," Shook says. "We need to be able also say 70% of those surveyed have no the public, Shook says, though, the to show where the potential revenues plans to buy broadband. And the 30% industry realizes it will be better served are, where the profits are located, and who do want it don't want to pay any by coming up with proposals sooner demonstrate that you can make money more for it." rather than later. in this industry." Security in the digital world For many operators, cable modems and broadband 24/7 operating mode and a limited number of operator - services are viewed as new services for their sub- supplied IP addresses, hackers can easily breach scribers. But these services also introduce a number of security via random dialing to data- and content -tra- potential liabilities and security concerns. versing broadband lines. The "Love Bug" virus, Napster, and the online theft One solution is to install firewalls, but they are of Stephen King's Riding the Bullet illustrate the need becoming increasingly easier to penetrate. Firewalls for protection in the digital world. are also of no use if a hacker is a subscriber to cable But one of the problems is that delivery mechanisms services conducting scans from within the cable opera- involving large -scale server farms provide opportunities tor- provided firewall protection. to compromise content and data through various access The problem is that data traveling through cable points. Among the access points that a persistent hacker modems into cable lines can be read by anyone con- can infiltrate are modems, cabling, amplifiers, nodes, nected to the same local hub, which, in effect, creates headend gateways, originating Internet protocol and local a local -area network of users connected to cable networks, satellite links, service -distribution hubs, and modems in the same neighborhood. partner company digital servers. Compounding the situa- This quash -local -area network also allows for relative tion is that the increased bandwidth of cable modems can anonymity for the hacker. Ease of access in a cable neigh- make the Denial of Service (DoS) attacks that have borhood provides entry into poorly secured internal sys- plagued the Internet much easier. tems for launching attacks on other sites in complete Yahoo, a leader in IT- infrastructure design, experi- anonymity. Cable operators whose systems are compro- enced major service outages because of an overload of mised can be perceived as participants in attacks, howev-

more than 1 gigabyte per second in page requests. It er unwilling, causing legal and economic consequences. takes more than 300,000 users with 56K modems to How can cable operators limit liability and increase send that amount of data, but fewer than 1,000 users with security? Enterprisewide policies and procedures, system - cable modems. access controls, and implementation of security software Another security risk is the collection of personal data are essential to minimizing security risks. Network archi- allowing subscribers easier access to pay -per -view and tecture reviews, and vigilant event monitoring can uncover other pay services. The relative ease with which a hack- holes in security configurations that require attention. er can obtain credit -card information for public release Starting early, cable operators should consider what is from CD Universe -holding the company hostage -is important to secure, the potential effects on business of alarming. Privacy regulations being enacted to protect not securing it, the security needs relative to its brand and user data will require that mechanisms be in place to speed to market, and the next steps to take in securing ensure compliance and maintain brand image. their digital businesses. At stake is not only asset protec- For cable operators that offer modem services, it's tion, but also brand image and reputation. - Julius Adams important to understand that cable mcdems give hack- is principal of the Media & Entertainment Markets at Ifsec, ers a particularly vulnerable point of entry. And with LLC, a New York City-based security consulting company.

JULY 10, 2000 / BROADCASTING & CABLE 49 COVER STORY er holds a 5% or greater ownership inter- Interactive est, as well as all corporate partnerships. In spite of the attention from the feds, AOL and Time Warner officials insist that the deal ultimately will face no conditions because the new compa- ny won't violate any ownership limits or other specific rules. But FCC offi- Ties that bind? cials insist that the commission's broad Mega -deals between new media old raise authority to act in the public interest and provides enough muscle to order the concerns about interactivity and acces,' company to restructure investments or alter business practices. Critics of these gigantic vertical mergers are particularly worried that the new behemoths will get a choke - hold on interactive TV and Internet services that will be critical in the digi- tal age. "A lot of broadcasters and others fear that what's really going on is an effort to gain new bottlenecks," says broadband industry consultant Blair Levin, whose clients include Excite@ Home and Internet content provider iCast. It may seem ironic that Levin has strongly opposed open- access rules that would prevent cable companies from discriminating against outside AOL's Steve Case (I) ISPs. But he insists that the two situa- and Time Warner's tions are different because cable-sys- Gerald Levin after tem operators have only a small portion announcing their of their investments in programming, proposed merger. whereas the merged AOL -Time Warner will count content as a major part of its business. By Bill McConnell Co., SBC, Microsoft and upstart Inter- "They have a lot of incentive to favor net services like iCast and Tribal Voice. their own content," he says, "and, The mergers of America Online - The worries are getting no small wherever they can, they are going to try Time Warner and Seagram - amount of attention from the FCC and and get away with that." Vivendi are the first in a likely the Federal Trade Commission. A hear- But the big players in the budding wave of giant amalgamations of the top ing on the merger is scheduled for digital age maintain that such fears are TV, movie and other content producers Thursday, July 27. As a sign of the overblown. All broadband distributors and the owners of the digital -ready dis- intense scrutiny the FCC is giving the in the digital age, they say, know that tribution infrastructure. AOL -Time Warner deal, the five com- consumers will demand access to any The question for the U.S. and Euro- missioners will conduct the hearing content they want, no matter who owns pean regulators reviewing these deals rather than the Cable Services Bureau it, and companies that try to wall them- is whether the time is right to lay the staff. "This merger is going to require a selves off will get run out of business. ground rules for the day -quite possi- lot of work," says Cable Bureau chief Furthermore, they have publicly bly, not far off-when a handful of Deborah Lathen. committed themselves to open systems international corporations control Both the FCC and the FTC have and will soon prove their words with both the production of the most-popu- asked the companies to answer ques- deeds. AOL Time Warner has promised lar media titles and the distribution tions about the merged companies' ties to allow a "significant" number of links necessary to bring them to con- to other major industry players and unaffiliated Internet providers on its sumers. about allegations of unfair business broadband pipe, and, having acquired Today, it's not just the usual band of practices. MediaOne, AT &T is ramping up a pilot public advocates who say some govern- The FCC asked officials from the program for its multiple -ISP service, ment intervention might be necessary. merging companies, for instance, too. Some of the most familiar companies in whether AOL and Time Warner will Many worry that content providers the media and Internet business are have exclusive contacts with Internet lacking their own cable or other broad- already asking U.S. regulators to step content providers. The agency also band distribution infrastructure will be in. Among them: Excite @Home, a host wants to know the identity of all compa- squeezed out of the high -speed digital of TV station groups, The Walt Disney nies in which either AOL or Time Warn- world if regulators don't prohibit dis-

50 BROADCASTING & CABLE / JULY 10, 2000 COVER STORY criminatory practices that make it hard- nated," BellSouth says in its filing. er for subscribers to get new types of Demands for additional govern- services from third parties. ment action are rolling in from other Disney Washington chief Preston industry players as well. Bolstered by Padden argues that companies that con- a June 22 court ruling that they say trol both content and broadband distri- obliges federal regulators to order bution should be barred from: carriage of unaffiliated Internet Interfering with the "return path" providers over cable companies' communication link needed for view- broadband networks, public advocacy ers to utilize interactive TV; groups say vertically integrated giants "Force- feeding" programming by like AOL -Time Warner should be promoting only affiliated shows on forced to carry all ISPs on the same electronic program guides; financial terms. "Local caching" of affiliated con- And, they say, AOL -Time Warner tent on servers around the country so should be forced to sell its investment that it can be accessed by subscribers in multichannel competitor DirecTV, more quickly than unaffiliated content; held through a $1.5 billion stake in Streaming third -party video con- General Motors. The National Associa- tent at slower bit rates than affiliated tion of Broadcasters used the passing programming. bandwagon as an opportunity to Going further, Padden says regula- demand that the FCC -as a condition tors should think about applying condi- for approving the AOL -Time Warner tions to any major broadband distribu- merger-force Time Warner cable sys- tor that owns its own programming. tems to carry free over -the -air signals "This technology can be of local stations, both digi- the servant of customer tal and analog. The NAB choice or the enemy of also wants AOL Time consumer choice. It's all Warner to be barred from about what rules of the blocking electronic pro- road are established." gram guides and other Voicing agreement with supplemental services that that sentiment, Ross Bag - broadcasters offer without ully, chief executive of charge. instant e -mail company AOL and Time Warner Tribal Voice, says regula- say that government anti- tors would be wrong to discrimination conditions hold off on regulation, won't be needed and cite because AOL and other their Feb. 29 agreement to Consultant Levin: big companies are trying Broadcasters fear that carry unaffiliated ISPs on to establish the architec- mega- mergers are an their broadband pipe as ture of the broadband 'effort to gain new proof. Officials for both world right now. bottlenecks.' also contend it would be It will be extremely difficult to unfair for the government to single out unwind their structure several years their company with unprecedented dic- down the road. "The wait -and -see atti- tates that would interfere with sub- tude is very dangerous," he says. scriber and business relationships. BellSouth officials have asked the "The whole broadband marketplace Find Out Whether FCC to prevent the roughly half dozen is such a nascent area. It would be pre- Your Promotion "mega- carriers" (including AT &T and mature to impose conditions and cer- Turns Your Bell Atlantic -GTE) from having inter- tainly to impose conditions on just one locking business relationships. For player," says Art Harding, an attorney Viewers On, instance, BellSouth wants to bar any with Fleischman and Walsh, represent- contract that would give AT &T long - ing Time Warner in Washington. With Strategic NetLinx, put distance customers a rate break on But public advocates complain that your promotion on the Internet AOL's Internet service in return for the agreement offers little in the way before you put it on the air. Select viewers from your giving Time Warner's cable telephony of concrete promises, such as how audience. Let them watch and customers a bargain deal on long -dis- many ISPs will be given access and respond by computer, and see tance service. whether all will have equally efficient their feelings instantly. To "Collusive or other marketing rela- connections. They also say that past turn your viewers on like never before, call 312 -726 -8300 or tionships that divide markets and FTC and FCC decisions provide plen- visit us at www.strategicmr.com. reduce competition ... will remove ty of precedent to hinder the type of incentives to invest or develop a full vertical concentration between content range of capabilities, especially expen- suppliers and distributors that this deal sive infrastructure, and must be elimi- creates. ETLÌNX

JULY 10, 21000 / BROADCASTING & CABLE 51 COVER STORY Interactive Television For Lieberman, it's all about perspective

A little perspective, especially in the overhyped world we live in where every Internet start -up promises to revolutionize the world, can be a good thing. And for Gary Lieberman, broad- band technology/interactive television analyst at Morgan Stanley Dean Witter (MSDWf9, his job is all about perspective. Tracking the play- ers in a wide and varied field, Lieberman keeps his eye on set-tops, PVRs and interactive television, constantly separating the good from the bad in the quest for finding tomorrow's winners today. Before joining MSDW, Lieberman worked with Richard Bilotti, beginning in 1996, cov- ering cable television and entertainment com- panies. A graduate of the University of Delaware with a dual concentration in finance and operations management and a minor in management-information systems, he received his CFA designation in 1998. BROADCASTTNG & CABLE'S Ken Kersch- baumer talked with Lieberman about the advent of interactive television.

Many analysts are saying the interactive tele- the button and have the purchase billed to their credit card. vision market will be larger than $5 billion a So, from that perspective, I think the opportunity's huge. year within five years. What's your take on these predictions? From a technical standpoint, the set -top box is going to play I'm extremely bullish. The average person a pivotal role, but there seems to be some differing opinions watches more than four hours of TV a day, so over how much computing capability those boxes need. Some the audience is huge. The one critical thing that's missing is operators are waiting for the delivery of next -generation set - that you need to give viewers the tools and the applications so tops, while others are moving ahead with existing set-tops. they can interact, and today viewers are somewhat limited in What's your take on how much power those boxes need? what they can do. Technically, they are computers, but they're much less pow- erful computers than anything you can get from Dell or Gate- What makes you bullish on It? way. And it doesn't need to be as powerful as a PC, because It's a natural evolution. For example, for QVC or Home there's a very powerful cable network behind it. The trick is Shopping Network, it'd be great if viewers could just click for the operators to learn how to manage an interactive serv-

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An ACTV /Motorola Company COVER STORY Interactive Television

"That killer app may very well come from some 20-year -old in his dorm room

ice that does some processing on the set -top box and more But odds are, if they need to replace them, it's because processing on the cable network. their services are generating enough revenue to warrant Another thing is the cost. The sweet spot for the cable adding new services. operator is around the $300 price point. So the goal for the Absolutely. If take rates on new services blow through the various providers of set -top boxes, like Motorola and Scien- roof, then they'll probably be happy to do whatever it takes tific- Atlanta, is to get a box that they can sell to the cable in order to get those services out there. operators around the $300 price point. What's the next step? It sounds Ilke figuring out how to manage the system They need to sort through the software issues in terms of between the set -top and the system could be a complex what client software is going to be in the box: How fat vs. undertaking. how thin can it be? I think it will come down to their want- So far, it's been pretty complex. I mean, the one fly in the ing to offer the largest number of applications to the largest ointment is that you're always going to have new generations number of consumers. of set -top boxes. And, in any given system, you're going to For example, on a high -end box, maybe they can have a have newer boxes and older boxes, with different levels of fatter client and do more processing in the box. But, on a processing power. So the question for a cable operator is legacy box, the network may have to do more of it. So I think going to be, can you offer the same applications both to the key is for the cable network and the solution to be as flex- someone with a legacy box and to someone that's got the ible as possible. new, state -of-the -art box? And how does that evolve? The thing to remember is, if you have the processing It's a complicated solution, and there are probably a lot of power in the box, you can go ahead with the fatter client. But different answers. The cable operators are willing to spend what's going to happen over time is you're always going to money, but they don't want to have to replace set -top boxes be chasing the carrot. Because a high -end box today won't every year or two years. But, at the same time, they want to be the state -of- the -art box in a year or two. offer new services. There are a lot of issues that I think these guys will have to deal with in order to find the right solution. Where do personal video recorders fit in? I think that viewers are going to become used to the PVR What are the top three or four issues? technology very quickly. The best analogy that I can come I think the first one is just how often are they going to replace up with is that it will be like the first time you got a car with set-top boxes? Historically, the typical life of a set -top box is power windows. From that point on, you need power win- probably six years or greater. But what's the useful life of a dows. That's how powerful the PVR technology is. PC? It's a lot less than that. So they may have to replace their set -top boxes more often, or they'll develop some sort of Will the interactive -TV experience give way to a personal - solution that uses the network as effectively as possible, in ized-TV experience, in which people download and store order to prolong the life of those set -tops. information and programming?

54 BROADCASTING & CABLE / JULY 10, 2000 Put your content to work on the world's first personal newscast. Contact Craig Marrs at (415) 934 -2909. Visit us at www.zatso.com. COVER STORY Interactive Television

won .t be th.,

art box in a year or two."

I think it will come down to bandwidth at some point. It also certainly be attractive. And, hopefully, it will be something will come down to where you want to offer personalized that the content providers and the network providers can use services. People today don't think of downloading stuff to to their advantage to increase ratings and get more eyeballs. their television set, but, in the future, they might. I think the first step, obviously, will be video -on- demand. A lot of the So how can an interactive -service provider become a winner cable operators are talking about that as the next incremental in this new market? product that they'll offer on the cable platform. There are a couple of things. One is that brands are very important. Someone who has an established brand has a leg Is there a killer application out there? up-especially on television. On the technology side, the I don't know the answer to that. It's probably going to be one that anticipates the need for a solution and develops it something that people don't expect. People didn't expect first has a window. It takes a year to develop a product, and that Who Wants to Be a Millionaire? was going to be as big it'll take someone else, maybe not a year, but a length of a hit as it was. So the killer interactive application will prob- time [to catch up]. So that gives a technology company a ably be something that takes people a little bit by surprise. window. From a platform perspective, I think the goal for the cable The second thing is a company needs to integrate its serv- industry is to open the platform to as many interactive devel- ice or technology with all the existing components. It needs opers as possible. That killer app may very well come from to work on Motorola and Scientific -Atlanta equipment and some 20- year-old in his dorm room. So you want to invite other pieces of the network. And third, and even more impor- that kind of creativity by opening the platform and giving tantly, you need to sell it to the cable operators and the con- different developers the tool set to do that. tent providers, because those are the guys that get you in front of the viewers. And then, probably, finally, it will Do you think the convergence of the TV and PC will happen? become a game of staying ahead of new entrants that try to Or will the changes be subtle? create a better solution and take market away from you. I think that the Internet is certainly going to have implica- I think a lot of companies have probably done the first two tions on the TV. Consumers are now more used to actively of those things. Only some of them have actually sold the interacting with content. The Internet has gotten people products to either the network providers or the content more used to driving the experience. providers. I think interactive TV will fall somewhere in the middle of So, in the long run, the winner is going to be whoever the PC and TV experience. You're not going to lean back stays one or two steps ahead of what's coming down the quite as much as you once did, but I don't think you're going pipe. They'll need to continually anticipate how things are to lean as far forward as you do with your PC. It's also going going to change. In the next year or two, we'll be able to see to be entertainment -based, and you're still going to want to who has done steps one, two and maybe even three. But watch your favorite shows and sporting events and content. those who take step four, which is probably the most impor- But the ability to interact and to get more information will tant, are still to be determined.

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6700 Rockledge Drive 301.896 9200 voice Suite 101A vww. 'make .corr Bethesda, MD 20817 e -mail: emerge ?imake.com Nommmisaw BROADCASTING Realizing USA's destiny Kissinger expands network TV production; studio succeeds without network alliance

By Joe Schlosser other drama for midseason, had some basis for wondering if there This Life. was any productivity independent of him. When David Kissinger In fact, Studios USA came "While we are thrilled to have him was named presi- out of the spring upfronts and all of the shows he oversees, it was dent of Studios with the most hours of pro- important for us to get some shows USA Programming last gramming of any independ- going that demonstrated he wasn't the April, the studio was facing a ent studio in all of Holly- only presence for this studio" lot of tough questions in wood. With the two returning Outside of Kissinger's control right Hollywood. Law & Order series at NBC, now is the future of the studio. Diller's Was Barry Diller serious Studios USA will have 4.5 desire to own a network, particularly about being a supplier of net- hours of prime time fare at NBC, is no secret. work television? Could the 'I do think there the networks this fall. Last month, Diller's hands may have were some doubts giant studio produce anything about whether this "I do think there were become untied when French media other than Dick Wolf series company was going some doubts about whether Vivendi agreed to acquire Seagrams. for the broadcast networks? to be a relevant this company was going to be Seagrams, which owns 43% of USA How would an independent player in a quickly a dynamic and relevant play- Networks, has not allowed Diller to changing TV a since taking studio survive in the network industry.' er in a very quickly changing acquire broadcast network TV business? And what did TV industry," says Kissinger, an ownership stake in his company. the future hold for Studios USA and its former Secretary of State Henry Under Vivendi though, analysts believe parent company USA Networks? Kissinger's son. `And part of that had to NBC may be attainable by the two com- Almost a year and half later, three of do with the fact that we weren't associat- panies. Studios USA Programming may the four questions have been answered, ed with a broadcast network. some day be a part of NBC Studios. and the final one has become a bit "I think a lot of people thought that "We have obviously been very much clearer in recent weeks. was an obstacle that couldn't be over- been in the news of late, but nothing Diller, the chairman of Studio USA's come. And the other aspect of it was that that is going on represents any kind of parent company USA Networks, has we were so completely dominated by threat to the work that we are doing," shown that he wants to be a serious Dick Wolf's shows a year ago that people says Kissinger. supplier of prime time network fare and the studio has landed two shows that don't have Law & Order in their moniker. Studios USA got the OK for WB's with serial three new series this fall and has two Coke more prime time programs that could wind up midseason at two of the Big `Young Americans' hopes to satisfy thirst for summer fare Four networks. Yes, one of the three new series com- By Susanne Ault cans is an attempt on our part to do ing out of the studio is produced by something that's not being done-put- Law & Order's Wolf (NBC's upcoming Nothing's better than the real ting a show into production specifically drama, Deadline), but the other two thing, baby" is the summer tune for summer, with no guarantee of a have nothing to do with the Emmy- for many in TV, including The longer run," notes Jordan Levin, The winning director/producer. Last fall, WB. But in its case, the network is not WB's executive vice president. Studios USA only had two shows on talking about a reality show, but the Crafting a scripted series for a run of the air, Wolf's veteran drama Law & July 12 launch of its Coca- Cola -spon- just a few months is a rarity. Networks Order and spin -off, Law & Order: Spe- sored drama, Young Americans. usually only get their first glimpse of cial Victims Unit. Staying true to its counterprogram- real profits when their shows are in As for fall 2000, CBS picked up two ming roots, The WB will not fire up their second and third repeats-when Studios USA projects: comedy Wel- another Survivor or Millionaire this advertising money flows and produc- come to New York (which is a co-pro- summer. But, with the help of Coke, tion costs temporarily stop. duction with CBS and Worldwide the network will instead back an alter- Although sponsorships conjure up Pants) and drama The District, which native and probably more pricey option visions of strong -armed product place- stars former Coach star Craig T. Nel- to reality -driven shows-a teen serial ments, Coke's involvement was son as the chief of police in Washing- about star- crossed lovers. refreshing, network heads and show ton. CBS may put the studio's drama "Traditionally, reality programming producers agree. Hopewell in its midseason lineup, and has been the answer for summer "One of the things that people fail to NBC is reportedly high on the studio's because it's cheaper. But Young Ameri- recognize is that producers want real

58 BROADCASTING & CABLE / JULY 10, 2000 SONY®

"HDCAM IS AN EVERGREEN FORMAT." -Dean Johnson, Creator /Producer of "Hometime"

What keeps TV programming "evergreen"? blocking for the 16:9 format - making The nature of the subject, the value of the sure that the video crew and light stands content - and the decision to acquire were out of the widescreen frame. And in HD. That's why Dean Johnson, creator the camcorder lets us set up a 4:3 safe and producer of "Hometime," began using area in the viewfinder, so we always Sony HDCAM® equipment. know what we've got.

"Our type of show is home improvement "We really believe in HDCAM. We're not TV, and it has a long shelf life. In fact, broadcasting in HD yet, but HD is where we're still selling programming that's everybody is going. Years down the over ten years old. So we want to make road, when we want to stream video, sure that with the effort we put in, we we'll have HD to offer. Shooting in HD can go forward and mine our program- is just another extension of how we can ming years from now. That's why we reach out and better serve our viewers. made the decision to go HD. We wanted Whatever is happening in the industry, to provide the highest quality SD video we want to be right there." today and also be ready when HD broadcasting goes mainstream."

"Hometime" made the switch to Sony HDCAM camcorders in December 1999. "HDCAM was a breeze to use from the start. Our crew could take it and run with it. Our only learning experience was

COMPLETE T H E PICTURE 1-800-472-SONY ext. HT wvnv.sony.com/professional

!'!2000 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without en permission Is prohibited. Sony and HDCAM are trademarks of Sony. All features and specSoations subject to change without notice. BROADCASTING products in their shows. from CBS." They can't stand having the Young Americans, fake beer or fake cola can," also executive- produced Levin insists. "If anything, by Joe Voci and Scott we had to pull [the writers] Sanders, is pure WB. back [from writing Coke Joining romantically placements into scenes]. I challenged Scout and mean sometimes they really Bella in a cozy New overshot things." England boarding - Take the pilot's critical school setting are sever- boy- meets -girl opening al other troubled but just sequence, when one of the as easy on- the -eyes characters, Scout (played by characters. One student, Mark Famiglietti), offers Will Krudski (Rodney charming girl Bella (played Scott), previously by Kate Bosworth) a Coke. appeared in several That was a tip of the hat episodes of Dawson's from show creators to spon- Creek. sor, not the other way Also boosting Young around. Americans' renewal "I wrote the opening as 'Young Americans' is a teen entry about chances is the fact that like a `Hey, thanks, guys, "' star -crossed lovers specifically for summer. several teen -oriented says Steven Antin, the cre- dramas have folded over ator and executive producer of Young Young Americans will air on the the last season. Recent cancellations Americans. "The first time I wrote it same night as CBS' Survivor, but not in have included Beverly Hills 90210, [Scout] was putting air into his bike tire direct competition, so Levin is upbeat Party of Five, Time of Your Life and ... and one thing led to another, and I about the slotting. Freaks and Geeks. thought he should toast [Bella] and she "If anything, we believe Survivor is "At the same time last year, every- should toast him. Then I thought, 'Oh bringing more people to Wednesday body was bringing out teen shows. But my God, this looks like a Coke com- nights, and our show is on at 9 p.m. with people now retreating, that allows mercial."' [directly following Survivor]," he says. us a clean shot at the demographic we But "in no way has the sponsorship "Yes, Survivor is CBS' youngest -skew- go after: the 12 -34 audience," says insinuated any sort of opinions about any- ing show, and yes they're doing better Levin. thing we're doing," claims Antin. There 18 -34 [presenting the possibility that Young Americans is produced by were no more Coke sightings in the pilot, CBS could hold onto some of that Mandalay Television with Columbia although there was that Pepsi machine crowd]. But our audience is different TriStar. originally in the pilot tape that didn't make it to the final cut (B &C, July 3). Coke and The WB's partnership agreement was similar to Procter & Gamble's helpful but largely hands - Public TV profit ploy off policy in the development of The WB's fall entry, Gilmore Girls. P &G Criticized for marketing deal with kids online service was one of several advertisers to ante up $1 million to The WB last season By Elizabeth A. Rathbun for -profit company," says Rod Bates, for the creation of family -friendly general manager of the participating programming. In an eyebrow- raising partnership, nine -station Nebraska Education "Coke never imposed any sense of several public TV stations have Telecommunications. However, with dictating what should or what should agreed to market a private online public dollars declining every year, not be done," stresses Levin, who service in classrooms. The goal is for "we have to look for innovative new "would love to continue this pattern of students to go home and ask their par- ways to increase programs and services finding sponsors for shows." ents to pony up $9.95 a month to sub- as we move into a multicasting world." For that to happen, though, "it's got scribe to the service, called JuniorNet, The other partners in the limited -lia- to be a show that we believed in," he a company official says. bility corporation that was formed to adds. "We would never take an oppor- The deal angers some public -TV do the deal are six -station Maryland tunity of having a sponsor offer to do activists. "In effect, JuniorNet is buy- Public Broadcasting Foundation Inc. something for us just to get some prod- ing public -broadcasting airtime. This is and seven-station South Carolina Edu- uct on TV" not cricket," says Peggy Charren, cational Communications Inc. Young Americans' limited run does founder of Action for Children's Tele- Under the agreement, which was not foreclose the possibility of a longer vision and a visiting scholar at Harvard announced June 27, the stations will stint. It is set as a summer show, but if it University's School of Education. pipe the online service and a to -be- is successful, The WB will plug it into The stations involved in the deal are developed JuniorNet -based TV show either its mid- season or summer lineup aware of the apparent conflict of into classrooms along with the educa- next year. "doing a noncommercial venture with a tional fare that they already offer. The

60 BROADCASTING & CABLE / JULY 10, 2000

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Now the most truste in the tower busi work as one Together we are st BROADCASTING show, to debut early next year, will be allow access to the Internet. The sys- not the goal that I would want to send provided free to the stations and the tem comprises a CD -ROM updated as a public entity." schools. In return, the stations get a every six months and a private online Tom Epstein, a spokesman for PBS, stake in JuniorNet that depends on how connection updated daily. which provides programming to the many people in their markets agree to As for those who might look askance nation's public TV stations, declined to subscribe. at the public -private partnership, "we take a position. "We're a membership Boston -based JuniorNet is hoping are not concerned about people who organization, and stations are at liberty that kids who are exposed to the service criticize that," Truett says. With public to make decisions for their own sta- at school will want to buy it at home, stations needy for funds, "you can't tions." says Cecily Truett, president of Junior- have it both ways." The partners hope that the venture Net subsidiary Lancit Media Entertain- In efforts to fund conversion to will go nationwide by the end of the ment Ltd., which will develop the TV digital, "this partnership highlights year. More shows are expected to stem show. Or they might have to, if they the tightrope that a lot of [public from the deal. have Internet access at home: She cites broadcasters] are walking right now," In other recent public -TV news, a scenario in which a teacher assigns says Tony Wilhelm, program director Hasbro Inc.'s Playskool brand has homework that requires the use of of the communications policy pro- signed on as an underwriter for PBS' JuniorNet. (Lancit produces Reading gram at the Benton Foundation, a pri- first Saturday -morning kids' block. Rainbow, which is the most -used show vate, nonpartisan public- interest In return for its undisclosed invest- in the nation's schools. JuniorNet is group based in Washington. But "the ment, Hasbro gets six 15- second controlled by overbuilder RCN Corp.) ultimate goal [of this deal] is to have "underwriting spots" during the three - Commercial -free JuniorNet does not parents pay for this service. That is hour block, slated to start this fall.

Marriages of convenience The WB 100+ Station GET WITH THE PROGRAM Group has enlisted the sales departments of five By Joe Schlosser and Susanne Ault more stations, all affiliated with competing networks, ABC Saturday popular Toy Story fran- The Jim Henson Televi- to sell ad time for the morning `Buzz' chise, will feature the sion Group Worldwide. cable channels pro- voices of Seinfeld veter- Fletcher, who will con- grammed as WB affiliates The fourth season of Dis- ans Patrick Warburton as tinue to be based in those markets. ney's One Saturday in Lon- Buzz and Wayne Knight don, has been senior VP The sales teams are Morning lineup on ABC as The Evil Emperor international produc- from wLAJ -Tv Lansing, will include two new of Zurg. Buzz Lightyear will tion and Mich.; KTKA -TV Topeka, series, one of which will distribution at debut in its 10:30 a.m. the studio. Kan.; KArr-TV Jonesboro, be Buzz Lightyear of Star time slot on Oct. 14. Blake has been Ark.; KYOU -TV Ottumwa, Command. senior Also joining the Satur- VP of creative affairs at Iowa -Kirksville, Mo.; and day morning lineup is Dis- Henson's Los Angeles wAOw-Tv Wausau - ney's Teacher's Pet, an headquarters. Rhinelander, Wis. animated series that fea- Perth abruptly resigned tures the voice of Tony last week after serving 15 NBC's big bang Award -winning actor months as president of NBC's special Fourth of Nathan Lane. Henson's TV division. July programming helped Teacher's Pet, which the network capture the fits the FCC's require- night in the key adults 18- ments for an educational Hip -hop hosts 49 demographic. series, is about a boy and Rap artist Busta Rhymes Its first-ever coverage of his dog, Spot. and The Parkers' co-star Macy's 4th of July Fire- Mo'Nique have been works Spectacular aver- tapped to host the second `Teacher's Pet' will be Henson pair aged a 2.8 rating/11 share annual The Source Hip - an addition to ABC's succeed Perth in adults 18 -49 and 9.2 mil- kids lineup this fall. Hop Music Awards. lion viewers on Tuesday Less than a week after The special will air at 8- night, according to Nielsen The network's new Rod Perth resigned, The 10 p.m. ET/PT Aug. 29 on Media Research. It was the children's lineup for the Jim Henson Co. named UPN. highest 18-49 numbers 2000 -2001 season will two executives to head its Last year's Hip-Hop posted by any network on kick off Sept. 9 and will TV division. Angus Music Awards telecast July 4 since 1996. Dateline remain a five -hour block. Fletcher and Juliet Blake brought UPN its highest NBC also held strong in Buzz Lightyear, based have been named execu- ratings ever for a Friday leading the network to a on the character from the tive VPs and co -heads of night. 2.8/12 in adults 18-49.

62 BROADCASTING & CABLE / JULY 10, 2000 BROADCASTING

JUNE 2G -JULY 2 OICE

Broadcast network prime lune ratings ABC took seven top -10 slots and won Week 41, thanks in part to strong according to Nielsen Media Research numbers from Monday's `Peter Jennings Reporting: The Search for Jesus.'

NBC Cu/P I N' 9.7/16 7.4/13 6.1/10 3.7/6 1.9/3 2.0/3

8:00 35. King of Queens 6.2/12 70. That '70s Show 4.0/8 100. The Parkers 1.9/4 >- 33. Vanished 5.7/10 31. Dateline NBC 6.4/12 93. 7th Heaven 2.6/5 Q 8:30 29. King of Queens 6.6/12 74. Titus 3.8/7 96. The Parkers 2.0/3 Z 9:00 12. Ev Lus Raymnd 8.2/13 100. Grown -Ups 1.9/3 114. Roswell 1.5/2 3. Peter Jennings 33. Law & Order 6.3/10 84. Ally McBeal 3.5/6 C) 9:30 17. Becker 7.8/12 106. Malcolm & Eddie 1.9/3 Reporting: The Search 210.00 for Jesus 11.4/19 16.48 Hours 7.9/13 46. Third Watch 5.6/9 10:30 8.2/14 7.2/13 5.7/10 3.9/7 0.9/2 2.0/3

8:00 2. Who Wants to Be a 84. Suddenly Susan 3.5/7 63. Family Guy 4.3/8 124. Shasta 1.0/2 100. Buffy the Vampire 3- . JAG 6.4/12 12.9/24 Slayer 1.9/3 Q 8:30 Millionaire? 79. Veronica's Closet 3.6/6 79. The PJs 3.6/6 127. Dilbert 0.9/2

9:00 23. Dharma & Greg 7.2/12 41. Will & Grace 5.8/10 70. Family Guy 4.0/7 15.60 Minutes Il 8.0/14 127. I Dare You! 0.9/2 96. Angel 2.1/4 9:30 38. Two Guys, a Girl 5.9/10 54. M.Y,O.B, 4.8/8 79. The PJs 3.6/6

ße4 1-10:00 53. NYPD Blue 5.0/9 20. Judging Amy 7.4/13 13. Dateline NBC 8.1/14 10:30 5.5/10 9.1/16 7.3/13 3.7/6 1.8/3 1.7/3 8:00 59. Drew Carey 4.5/8 91. TV Guide: Truth Behind Q 1. Survivor 15.3/27 44. Dateline NBC 5.7/10 109.7 Days 1.6/3 109. Dawson's Creek 1.6/3 C 8:30 68. Whose Line Is It 4.1/7 the Sitcoms 3.0/5

9:00 47. Drew Carey 5.5/9 7. Ev Lus Raymnd 9.3/16 63. World's Incredible 96. Star Trek: Voyager Z 25. West Wing 7.1/12 100. Dawson's Creek 1.9/3 9:30 51. Spin City 5.1/8 19. King of Queens 7.6/13 Animal Rescues 4.3/7 2.0/3

10:00 27.20/20 7.0/12 84. Falcone 3.5/6 9. Law & Order 9.1/16 10:30 8.0/14 5.9/11 7.1/13 4.7/8 4.6/8 1.9/3 ). 8:00 56. Whose Line Is It 4.7/9 28. Diagnosis Murder 20. Friends 7.4/14 109. Popular 1.6/3 56. Fox Thursday Night 8:30 41. Whose Line Is It 5.8/11 6.8/13 38. 3rd Rock fr/Sun 5.9/11 58. WWF Smackdown! Ó Movie -Kiss of Death 9.6/17 25. Frasier 7.1/12 4.6/8 9:00 6. Who /Millionaire 44. Diagnosis Murder 4.7/8 CC 95. Charmed 2.2/4 O 9:30 4. Who /Millionaire11.3/19 5.7/10 37. Just Shoot Me 6.1/10 Ñ 10:00 10.20/20 Downtown 49.48 Hours 5.3/9 13. ER 8.1/14 10:30 8.4/15 4.9/10 4.2/9 6.2/13 4.0/8 1.1/2 2.0/4

8:00 79. Sabrina/Witch 3.6/8 77. Shania Twain: Come 74. Beyond Belief: Fact or 108. Jamie Foxx 1.7/4 54. Providence 4.8/11 124. The Strip 1.0/2 84. Boy Meets World 3.5/8 on Over 3.7/8 Fiction? 3.8/8 98. Steve Harvey 2.0/4 Q 8:30 G 9:00 79. Making the Band 3.6/7 94. Steve Harvey 2.3/5 Movie 30. Dateline NBC 6.5/13 66. Greed 4.2/8 118. Secret Agent Man 1.3/3 59. CBS Special - 100. For Your Love 1.9/4 E 9:30 66. Making /Band 4.2/8 Dukes of Hazzard: 10:00 22. Law & Order: Special 23.20/20 7.2/14 Reunion! 4.5/9 10:30 Victims Unit 7.3/14

5.1/11 5.1/12 3.8/8 KEY: RANKING /SHOW TITLE /PROGRAM RATING /SHARE 8:00 84. Cops 3.5/9 TOP TEN SHOWS OF THE WEEK ARE NUMBERED IN HEL' TV 48. ABC Saturday Night 77. NBC Saturday Night UNIVERSE ESTIMATED AT 100.8 MILLION HOUSEHOLDS; ONE 8:30 74. Cops 3.8/9 Movie -Tidal Wave: Movies -Ace Ventura, RATINGS POINT IS EQUAL TO 1,008,000 1V HOMES YELLOW TINT IS WINNER OF TIME SLOT (NR) =NOT RANKED; RATING/ 9:00 No Escape 5.4/12 50. Pepsi 400: NASCAR Pet Detective 3.7/8 70. AMW: America Fights SHARE ESTIMATED FOR PERIOD SHOWN *PREMIERE 9:30 Winston Cup 5.2/12 Back 4.0/9 S-T D- SEASON TO DATE PROGRAMS LESS THAN 15 MINUTES 010:00 IN LENGTH NOT SHOWN SOURCES: NIELSEN MEDIA 59. NYPD Blue 4.5/9 73. Profiler 3.9/8 RESEARCH. CBS RESEARCH GRAPHIC BY KENNETH RAY 10:30 7.1/15 6.4/13 5.2/11 3.6/7 1.0/3

7:00 92. Futurama 2.8/7 106.7th Heaven Beginnings 18.60 Minutes 7.7/18 51. ABC Original -To 1.8/4 7:30 68. Dateline NBC 4.1/9 89. King of the Hill 3.2/7 Brave Alaska 5.1/11 á 8:00 35. Touched by an Angel 59. The Simpsons 4.5/10 114. Steve Harvey 1.4/3 Z 8:30 6.2/13 63. Malcolm /Middle 4.3/9 112. For Your Love 1.5/3 100. Foxx 1.9/4 D 9:00 8. Who /Millionaire 9.2/18 41. NBC Sunday Night Jamie The X CBS Sunday Movie 89. Files 3.2/6 38. - 122 Mission Hill 1.2/2 9:30 5. Who/Millionaire11.1 /20 Movie -Stargate Best Friends for Life 5.8/11 10:00 11. The Practice 8.3/16 5.9/11 10:30

WEK AVG 6.9/12 6.5/13 5.9/11 3.9/7 2.1/4 1.8/3

STD AVG 9.0/15 8.4/14 8.3/14 5.7/9 2.6/4 2.5/4

JULY 10, 2000 / BROADCASTING & CABLE 83 BROADCASTING

this makes Andrews the ranking newsman working exclusively for wYOU. He STATION reports to Al Zobel, news 11516C1 director for both stations. Andrews joined wvou By Dan Trigoboll in 1999 as an anchor but had to leave later in the Noncompete cloud well -known WBBM -TV per- year because of the same looms over Topeka sonality to be struck with medical problems that had brain cancer. Movie critic There's a noncompete- caused him to give up his Gene Siskel died last year clause battle brewing in position at WNEP -TV, long of complications following Topeka, Kan., involving the dominant station in the brain surgery. Besides the contract between market. Andrews suffered being colleagues, Weigel Benedek Broadcasting's hip and back problems and Siskel were roommates WIBW-TV and popular from a 1997 car crash and at Yale, and Siskel's widow, meteorologist Dave Reli- subsequent reinjury in a Marlene, was among the han. Benedek sought an fall, and had to attend to well -wishers who sent a injunction to prevent Reli- injuries to other members card to the sportscaster. han from moving to KTKA of his family. Also at WBBM -TV, the sta- there after his resignation, Andrews says his med- Chicago sportscaster Tim tion bade a lengthy farewell citing a six -month non - Weigel is returning to the air ical issues are under con- to longtime anchor compete period. following brain surgery. Lester trol, and he's having a Holt, who is heading to Relihan would have had great time. Because of golf to return to the air New York, where he will his contract renewed auto- Andrews' long history as a Sunday, July 9. "We've work for MSNBC. He was matically, but he gave a popular anchor in the mar- got Mike Ditka on our the station's late -news co- few weeks notice and quit. ket, there was speculation Sunday -night show [Face anchor with Linda MacLen- According to his attorney, when he returned to wvou 2 Face], and I don't want nan until this year, when K. Gary Sebelius, the "cir- to miss that." three months ago that he cumstances which would WBBM -TV began its late might go back on the air, Weigel, who last week news with trigger the noncompete Carol Marin, and but that would appear less began a month of daily Holt and MacLennan clause do not exist." Sebe- likely with his added man- follow-up radiation treat- moved to 5 p.m. lius said that, because Reli- ments, has already given agement responsibilities. han terminated the contract local fans a look, dropping LaMet heads new without cause, both Reli- California, in on his colleagues on the investigative unit han "and the station are air, wearing a hat to cover there they go Mark LaMet, free to go forward?' up "the trap door where formerly a KRON -TV San Francisco producer with WLS -Tv The injunction sought [surgeons] went in." News Director Dan Rosen - by the station was not nec- Weigel isn't sure whether Chicago and Dateline heim resigned last week NBC's Chicago bureau, essary, since the weather- he'll keep the hat when he and joined rival KPLx-TV, man agreed not to begin at returns, but describes his will be lead producer and filling the long -vacant news manager WON -TV his new station until there head as "a Chicago 16- of directorship there. Rosen - is some legal resolution. inch softball with seams." Chicago's new investiga- heim, once an editor at the Efforts toward that will Weigel, 55, says his sur- tive unit. At WLS -TV, San Francisco Chronicle, begin this week, when geons told him they LaMet helped create and will take with him his for- parties will meet in court believe they removed all launch the ABC -7 I -Team. mer assistant news director, to determine first whether of the tumor and that the Key moves in Lisa White, also a recent the matter will be settled radiation is just a precau- resignation. The new, inde- in court or in arbitration. tion. The radiation, he Keystone State pendentKRON -TV under Relihan's new contract added, has not been wear- l'he comeback of Frank Young Broadcasting will at KTKA will also have a ing him out, and he's anx- Andrews, longtime top have to remake itself from noncompete clause. ious to get back on the air. anchor and former news the top down: General Weigel recovering, He says he has received director at WNEP-TV Scran- Manager Amy McCombs thousands of get -well ton- Wilkes -Barre, Pa., and Station Manager Al ready for action messages and is working now with WYou(TV) there, Holzer have also left. WBBM -TV sportscaster to "connect with each continues. Andrews has Tim Weigel says he's friend and viewer. It's been promoted from pro- All news is local. Contact making an excellent incredibly time- consum- ducer to assistant news Dan Trigoboff at (301) recovery from last month's ing, but I'm enjoying it, director. Under wvou's 260 -0923, e -mail brain surgery and will and I'm grateful." unusual shared services dtrig @erols.com, orfax interrupt his daily round of Weigel is the second agreement with WBRE -TV, (202) 463 -3742.

94 BROADCASTING & CABLE / JULY 10, 2000 Broadcasting & Cae SPECIAL RE: "I

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By Deborah D. McAdams Discovery's 'Shark Week' series will include three -dimensional programming in 'Shark Week Cable networks 3 -D,' one of three new rolled out a programs slated for the cart of reali- 13- year -old franchise. ty and dramatic programs at the Television Crit- ics Association Network and Nick- press tour in elodeon are pre- Pasedena last dictably not real. weekend. Here's a snapshot At least 10 new of new shows hyped at series or specials TCA (available as of were documentary - press time). When known, style programs, including its scheduling is noted in Discovery Channel's usual parentheses. multimilllion- dollar "Watch With the World" extravaganza. Discovery SHOWTIME goes into orbit this year with Inside the purported to be a comedy Space Station, its third WWTW spe- Like Discovery, reality is the nature Queer as Folk is a British, in -your- cial, but the first shot in high- defini- of the programming for Food Network face portrait of gay life. (4Q) tion. The process added nearly 20% to and HGTV. Together, the networks are The Chris Isaak Show is a tentatively the cost of the project, said Mike Quat- rolling out at least 15 new series for titled faux take on the rock -and -roll life trone, senior vice president and general fall. Nine belong to HGTV, most of of Isaak and his band. (4Q) manager of Discovery Channel. them twists on home renovation with a Things You Can Tell Just by Looking "We're future proofing," he said. couple of Cops -like shaky -cam series at Her is a tentative title for five tales of "You don't want your material, three or thrown in. One, Going Home, is a com- romance starring Glenn Close, Calista four years from now, looking quaint plete departure from the fix -it genre. Flockhart, Holly Hunter, Cameron and unusable." "This is part of the prime time evolu- Diaz and others, and was originally The total costs for Space Station are tion we started a couple of years ago, intended as a theatrical release. fluid, depending on continued editing with more lifestyle and story- oriented The Thin Blue Lie, a Showtime film and dubbing for each of the 23 coun- shows and less do- it- yourself in prime about police corruption in Philadelphia tries airing the program, and how the time. Going Home is the most unique," in the '70s. (Aug. 13, 8 p.m.) expense will be split with Discovery said Burton Jablin, general manager of Holiday Heart is the story of a drag Channel's sister international divi- HGTV. queen turned surrogate mother. (4Q) sion. The network is still recovering Unlike Discovery, HGTV's pro- some of the $10 million it and the gramming costs don't even approach HBO BBC spent on last year's Walking With multimillions. Prime time shows shot Dinosaurs. in the field come in at about $25,000 to One Day in September documents "This company doesn't look at costs $35,000 per half hour, according to a the 1972 Olympic Games massacre. on a per -project basis, thank God, but source at the network. Studio shows (September) over the life span of the project. Just run $8,000 to $17,000 per half hour. All HATE.COM: Extremists on the Inter- make sure you make your numbers at told, HGTV will spend about $50 mil- net is a documentary examining the the end of the year," he laughed. lion on programming this year, accord- link between hate propaganda and ter- Discovery will spend roughly $165 ing to Kagan. rorism. (October) million on programming this year, Other shows rolled out at TCA Arturo Sandoval is a biography of the according to Paul Kagan Associates. include six Biography knockoffs in the Grammy Award winning Cuban trum- Besides cartoons on Nick and Car- form of two movies and four series, pet player. (November) toon, only a couple of new shows go for each tailored to their specific networks, Disappearing Acts, based on the laughs, and tenuously at that. HBO including BET, ESPN Classic and novel by Terry McMillan, is a romantic revives Curb Your Enthusiasm, with Romance Classics. drama about a singer on the cusp of her Larry David playing the droll, self - Exceptions to the reality rule include big break. (December) obsessed Larry David. E!'s second-ever SpyderWeb, a new teen -targeted soap Curb Your Enthusiasm stars Larry original movie, Becoming Dick, is also from MTV, and new shows on Cartoon David as himself. (October) gg BROADCASTING & CABLE / JULY 10, 2000 "To uplink 8 video feeds

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(beginning Monday, a daily half -hour format. (October) Aug. 28 at 3:30 p.m.) Road Home follows musicians as Ming's Quest, featuring Emmy Award - they return to their hometowns. The winning chef Ming Tsai traveling around Goo Goo Dolls go first. (beginning the country preparing regional cuisine Sunday, July 23) with local ingredients. (beginning Thurs- MTV's Making the Tour, a knockoff day, Aug. 31 at 10 p.m.) of Making the Video. In this one, boy On Wolfgang, celebrity chef Wolf- band 'NSync goes first. (beginning gang Puck shares his secrets. Monday, July 17, 4:30 p.m.) Naked Chef , a UK import with Brit First Listen features music from yet - chef Jamie Oliver stripping cooking to-be released compilations. (begin- down to basics. (October 2000) ning Tuesday, Aug. 29) Becoming Dick, a comedy and E!'s Sweet Dreams is what it implies -a second original movie, follows a schmuck who gets noticed when he definitive dessert show. (October 2000) FOX FAMILY gets mean. (Beginning Thursday, Aug. Scariest Places on Earth takes view- 31, 9 p.m.) HDTV (all times Eastern; premieres ers to where the title implies in five are all the week of Oct. 7) separate one -hour episodes. rt In Designer's Challenge, three interi- or designers compete to solve a deco- DISCOVERY CHANNEL rating dilemma. (Thursdays, 9:30 p.m.) Dream Drives is a vicarious visit via Watch With the World: Inside the TV to the country's chi -chi neighbor- Space Station, Discovery's third global hoods. (Fridays, 10 p.m.) programming event explores the Inter- Fantasy Open House takes the cam- national Space Station, a 16- nation eras inside mansions for sale. (Fridays, endeavor under construction above the 10:30 p.m.) ionosphere. Inside was shot and will be Going Home is a cinema vérité series aired in high -definition. (4Q) following people back to their home- Shark Week will include Discovery's towns. (Tuesdays, 10:30 p.m.) first crack at three -dimensional pro- Peter Pan stars Cathy Rigby as the In Help Around the House, an intrep- gramming with Sharks 3 -D, one of sev- boy who won't grow up. id handyman arrives to help unsuspect- eral new programs in the 13- year-old Child Stars: Their Story, is a special ing victims of bad household mainte- franchise. (Week of Aug. 13) produced by Bill Kurtis looking at the nance. (Saturdays and Sundays, 9 a.m.) adult lives of former child celebrities. DISNEY CHANNEL AMERICAN MOVIE CLASSICS In The Book of Pooh, the wayward bear is created with Indonesian pup- Backstory is a series combining ele- petry and computer -generated sets. ments of Biography and Making the (Disney Channel's Playhouse Disney Video, featuring stars, directors and programming block, early next year.) writers slinging dirt behind the scenes. In A Heartbeat is a teen drama based on a real -life volunteer emergency - ROMANCE CLASSICS medical- technician squad staffed by is World Garden Tour, narrated by high- school students. (August) Cool Women celebrates women who Stockard Channing, visits the world's have defied the imposed limits of the 3 gender. most famous gardens. (Sundays, p.m.) ESPN CLASSIC Our Place is a decorating tip, studio - based show. (Monday- Friday, 9:30 SportsCentury, a one -hour biography BET MOVIES a.m.) program; the inaugural episode fea- Restore & Restyle features restora- tures Joe DiMaggio. (Beginning July A Huey P. Newton Story, a BET orig- tion projects in a newsmagazine for- 10, Monday -Friday at 8 p.m.) inal in conjunction with PBS, examin- mat. (Sundays, 6 p.m.; Tuesdays at ing the life of the Black Panthers co- founder Newton. BET will also roll out 7:30 p.m.) CARTOON NETWORK Weekend Warriors is another cinema 5 more Arabesque films, a Black biog- vérité project, this one about people The Intruc/r,; the online /on -air inter- raphy series and a new music show.

68 BROADCASTING & CABLE / JULY 10, 2000 Broadcasting & Cable SPECIAL REPORT

A brief history of news services...

2000 B.C. 2000 A. D.

Special Report: News Services

Issue Date: On August 14, Broadrasting & Cable provides an extensive look at news services. TV and Radio. National and Local. August 14, 2000 Network and Independent. General and Specialty. If it has 10 do with news services, this report has it. Ad Close: As the industry's highest- circulating magazine, Broadcasting ór Cable is read by more television and radio news -buyers Friday, August 4 than any other industry publication. Placing your ad in this issue ensures that your message will reach the people directly responsible for purciasing services like yours. Materials Due: Reserve your space Broadcasting & Cable today, and deliver Tuesday, August 8 plenty of news about your news.

Broadcastig&Cable

Chuck Bolkcorr: 775- 852 -1290 Marcia Orcutt: 323-549-41-4. Yvonne Pettus: 212 -337 -6945 Rob Payne: 212 -337 -7022 Michael Farina: 212- 337 -6941 Classified Advertising & Marketplace Advertising: 212 -337 -7073 VISIT OUR WEB SITE: www.broadcastinccable.com CABLE Nobody @Home at Cablevision Little excitement except for lawsuits between MSO and online service it partners with

By John M. Higgins high -speed Internet service to 65,000 sion's Long Island and Connecticut subscribers, just 6,700 of them are systems to stay on Optimum Online. Iis been clear for months that rela- hooked up to Excite @Home. The rest But the Internet company contended tions between Cablevision Systems are tied in to Cablevision's home- Cablevision is going well beyond those and Excite @Home were crumbling, grown Optimum Online service. exclusions. but only now have the companies Cablevision is giving Excite @Home Cablevision said that "Excite acknowledged how bad it's been. meager distribution despite receiving @Home's counter-claims are a transpar- Despite its partnership with warrants for 21.9 million of the compa- ent attempt to deflect attention away Excite @Home, Cablevision Systems ny's shares at just 25 cents each. At one from its breach of Cablevision's rights has tied just 10% of its high -speed data point when the high -speed Internet ser- as a party to the stockholders' agree- customers to the online service, instead vice's stock was soaring, those war- ment." Cablevision has sued Excite steering customers to its own propri- rants were worth $1.8 billion. Today, @Home over AT &T's planned deal to etary Web service. they're worth $400 million. Cablevi- secure control of the company in That's the charge Excite @Home sion President James Dolan has pub- exchange for granting MSO investors makes in a countersuit filed as part of a licly criticized Excite @Home service. Comcast and Cox the option to sell their separate ownership dispute with Cable- The two companies' agreement tem- shares at a fixed price of $48, 150% vision. While the MSO has rolled out porarily "carved" out some of Cablevi- more than the current price. CABLE'S TOP 25 Weather PEOPLE'S CHOICE 'Dexter's Laboratory' is helping the Cartoon changes Network stake a significant claim in the top 25. With a 2.5 rating/4.6 share, Dexter won spot 15, last week for the all- animated network. Weather Channel adding Following are the top 25 basic cable programs for the week of June 26 -July 2, ranked by rating. first -ever prime time series Cable rating is coverage area rating within each basic cable network's universe; U.S. rating is of 100.8 million TV households. Sources: Nielsen Media Research, Turner Entertainment. Rating HHs Cable By Deborah D. McAdams Rank Program Network Day Time Duration Cable U.S. (000) Share

1 WWF Entertainment USA Mon 10:00P 66 7.0 5.5 5487 11.4 The Weather Channel is interrupt- 2 WWF Entertainment USA Mon 9:00P 60 5.7 4.5 4452 8.7 ing this weather report to bring 3 Real World IX MTV Tue 10:00P 30 3.3 2.5 2487 5.4 you entertainment. For the first 4 WCW Monday Nitro Live! TNT Mon 8:00P 60 3.2 2.5 2524 5.6 time in its 18 -year history, TWC is 5 Rugrats NICK Sat 9:30A 30 3.1 2.4 2416 10.9 adding a series to prime time, accord- 6 MLB /Braves -Mets TBS Thu 7:05P 219 2.8 2.2 2232 5.2 6 Spongebob NICK Sat 10:OOA 30 2.8 2.2 2153 9.8 ing to sources. 8 WWF Sunday Night Heat USA Sun 7:OOP 60 2.7 2.1 2132 6.0 The one -hour show. entitled Atmos- 8 Rugrats NICK Mon 7:30P 30 2.7 2.1 2066 5.0 pheres, will be formatted like a news- 10 Rugrats NICK Thu 7:30P 30 2.6 2.1 2042 5.2 magazine, with 10- minute vignettes of 10 Walker, Texas Ranger USA Wed 8:OOP 60 2.6 2.0 2025 4.5 stories on weather phenomena and how 10 Rugrats NICK Sat 9:OOA 30 2.6 2.0 1990 9.4 are affected by them. 10 Spongebob NICK Sat 10:30A 30 2.6 2.0 1986 9.0 people and places 10 South Park CMDY Wed 10:00P 30 2.6 1.7 1716 4.1 Atmospheres is a departure for 15 WCW Thunder TBS Wed 9:54P 71 2.5 2.0 1994 4.2 TWC, which until recently has been all 15 Rugrats NICK Mon 4:30P 30 2.5 1.9 1914 6.5 weather forecasts, all the time. Two 15 Wild Thornberrys NICK Mon 8:00P 30 2.5 1.9 1911 4.4 morning shows were added earlier this 15 Flintstones TOON Mon 10:00P 30 2.5 1.6 1621 4.0 year, but both are essentially program- 15 Tom & Jerry TOON Mon 9:30P 30 2.5 1.6 1576 3.8 15 Dexter's Laboratory TOON Fri 9:30P 30 2.5 1.6 1565 4.6 ming blocks on current conditions tar- 21 WCW Monday Nitro Live! TNT Mon 9:00P 62 2.4 1.9 1894 3.7 geted at a certain audience. Atmos- 21 Spongebob NICK Sun 10:OOA 30 2.4 1.9 1882 8.3 pheres, by contrast, will be more story 21 Rugrats NICK Tue 7:30P 30 2.4 1.9 1873 4.6 oriented. 21 Rugrats NICK Wed 8:30A 30 2.4 1.9 1867 9.9 A network spokeswoman said the 21 Hey Arnold NICK Mon 7:00P 30 2.4 1.9 1860 4.7 series will appear in late summer. The 21 Rugrats NICK Wed 7:30P 30 2.4 1.9 1859 4.5 Weather Channel averages about a 0.4 21 Rocket Power NICK Tue 8:00P 30 2.4 1.9 1857 4.3 21 Rugrats NICK Sun 9:30A 30 2.4 1.9 1850 8.6 in prime time, with approximately 276,000 households.

70 BROADCASTING & CABLE / JULY 10, 2000 *,100

Eat your heart out, Sputnik

Broadcasting & Cable Special Report SATELLITES

On Jaly 31, Broadcast,ng & Cable will publish an in -depth report on the latest advances in global satel ites. We'll examine the state of tie satellite market, look at the major players and analyze how satel ite companies are meeting the reeds of communicatiors executives.

As the industry's h ghest- circulating publication, Broadcasting & Cable is used by more TV and radio executives to learn about satellite technology and services. Placing your ad in this issue ensures that you will reach an audience that is actively seeking more info-mation on your products.

Reserve you space in d.oadcasting & Cable today, and watch interest in the satellite industry soar.

ISSUE DATE: AD SPACE CLOSE: MATERIALS DUE: JULY 31 FRIDAY, JULY 21 TUESDAY, JULY 25

Dro a casi tn g Cable ONE MARKETPLACE. ONE MAGAZINE.

Chuck Bolkcorrc =75- 852 -1290 Marcia Orcutt: 323 -549 -4114 Yvonne Pettus: 212- 337 -6945 ' Rob Payne: 212 -337 -7022 Michael Farina: 212- 337 -6941 Classified Advertising & Marketplace Advertising: 212 -337 -7073 VISIT OUR WES SITE www.broadcastingcabte.com TECHNOLOGY

1080i. Tribune already provides 16:9 widescreen SDTV masters, on Beta SX tape, to Dispatch Broadcast Group for use by their DTV stations. The footage generated by the CineAlta camera compared very favor- ably with the film- originated material, particularly after Alliance Atlantis adjusted the camera's settings to gener- ate more of a film look, says Toten. That persuaded him to adopt the HDTV tape system. The money saved by eliminating film- processing costs has been pumped back into the show, he says. "We took the money out of film stock, processing Sony's HDW-F900 camera in action on the and telecine and reinvested it in visual Toronto set of 'Earth: Final Conflict.' effects, characters and sets." More important, he says, is the time saved by eliminating film processing. By hooking up Sony's 24p tape deck to `Conflict' forsakes a Digital Betacam deck, Alliance can immediately generate standard-defini- tion transfers for post -production work. "You put the HDW-F500 right next to a Digi Beta, with one co-ax cable run- film for HD tape ning between the two decks, and it gives you downconverted 601 with a By Glen Dickson "I've been along with Sony since 3:2 pull- down," says Toten. "It's really they first introduced the concept," says cool." Tribune's syndicated show Gene Jim Toten, director of engineering and Although 24p is also seen by many Roddenberry's Earth: Final Con- technology for Tribune Entertainment in Hollywood as the ultimate post-pro- flict is the first episodic television Co. "I decided to make the jump for a duction format, the effects -intensive program to be produced using Sony's lot of reasons, and it's turning out to be Earth: Final Conflict will continue to 1080p/24 high -definition tape format, working OK." be posted on 16:9 Digital Betacam CineAlta, in place of 35 mm film. In March, Tribune and Alliance source tapes. The science -fiction show first tested Atlantis conducted side -by -side tests of Toten says that, if 24p post equip- the Sony 24p format in March, and a prototype Sony 24p camera and a 35- ment becomes more widespread and Toronto -based producer Alliance mm film camera, shooting the same costs come down, he would consider Atlantis began shooting Earth: Final footage and then making standard -def- handling post -production in the format. Conflict's fourth season in May using inition Digital Betacam masters from Toten believes the instant turnaround four HDW-F900 camcorders supplied both sources. Toten's criterion was how of high-def tape should prove very by rental house Simms Video (the the 24p material looked on the stan- attractive to sitcom producers. "Right $100,000 cameras were distributed by dard -def master and how a 16:9 stan- now, you've got five film cameras Sony of Canada). Three of the show's 22 dard -def master of the 24p footage rolling, and you have to wait for the episodes have already been completed. appeared after being upconverted to next day to see if you dot it or not." TECH N 01(1 DY

By Glen Dickson

Eyemark nets an OEM basis Celerity's Avid acquires uplinker award CTL 9500 video server. another 3 -D firm The companies expect Syndicated program dis- Nonlinear-editing supplier to integrate Celerity's T tributor Eyemark Video Avid Technology has 6000 digital set -top with Services has received the acquired The Motion Fac- nCUBE streaming servers "Uplinker of the Year" tory Inc., a Fremont, and Oracle's Video Server Gold Award from satellite Calif. -based firm specializ- Intel CEO Craig Barrett will software within the next speak at CES this year. operator Loral Skynet. ing in 3 -D graphics for few weeks. Eyemark was one of 10 interactive games and the Barrett, who joined companies recognized with Quantum stays tight Web, to expand its existing Intel in 1974 as a technol- the award, which is given Softimage graphics and with TiV0 ogy- development manager for 1,001 or more error - special-effects subsidiary. and became president in free satellite transmissions. Hard -drive supplier Quan- Avid has also named 1997 and CEO in 1998, Eyemark, a unit of tum Corp. has renewed its The Motion Factory's for- will deliver his speech Fri- CBS, delivers 520 hours deal to supply disk storage mer President and CEO day, Jan. 5, the night of syndicated program- to personal- video -recorder David Pritchard general before CES officially ming each month from (PVR) firm TiVo for its manager of Softimage, opens, from 7:30 to 8:30 CBS Productions, King Personal TV service. The which Avid originally p.m. in the Las Vegas World, Tribune, Studios agreement extends the acquired from Microsoft Hilton Theater. USA and other syndica- Milpitas, Calif. -based in August 1998 for $285 tors, including Wheel of Quantum's preferred- million. Benedek rides Fortune, Martha Stewart provider relationship with "Integrating these two with Sundance Living, Jerry Springer and TiVo and its OEMs. technologies will signifi- Benedek Broadcasting Earth: Final Conflict. cantly streamline 3- The two companies Corp. has selected Sun - have been working togeth- D- content development," nCUBE, Celerity dance Digital's FastBreak er since 1997, and TiVo says David Krall, Avid automation system for team on servers launched its first PVR president and CEO. three of its stations: wu.x- product using Quantum's Video server supplier Intel's Barrett TV, Lansing, Mich.; wTxF- nCUBE Corp., Foster QuickView audio /video TV, Wheeling, W.Va.; and City, Calif., will provide recording technology, to keynote CES wHoI(TV), Peoria, Ill. streaming -media systems which allows viewers to Intel President and CEO The identical systems, to set -top and server man- pause live broadcasts and Craig Barrett will deliver which will be installed late ufacturer Celerity Sys- instantly access pre- the technology keynote this summer, will be used tems, Knoxville, Tenn., for recorded programs. Quan- address at the 2001 Con- to control Leitch/ASC VR integration into end -to -end tum also supplies hard sumer Electronics Show 400 video servers for com- digital systems. nCUBE drives to TiVo competitor (CES) in Las Vegas next mercial and program stor- will also manufacture on Replay TV. January. age and playout.

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Visit www.discreet.con ar call 1.81 ! 869.3504 Bradushigille CHANGING HANDS The week's tabulation of station sales

TVS night; WBFM: 93.7 MHz, 6 kW, ant. PROPOSED STATION TRADES 255 ft.; wwJR: 106.5 MHz, 6 kW, Construction permit for KPMR(TV) By dollar volume and number of sales; 239 ft. does not include mergers or acquisitions Santa Barbara/Santa Maria/San Luis wHTC: WHBL: full involving substantial non -station assets Formats: news /talk; Obispo, Calif. service; WBFM: country; WWJR: AC Price: $4.75 million ÌÌRSWEEK Broker: Blackburn & Co. Inc. Buyer: Entravision Communications TV /Radio $0 0 Co. LLC, Santa Monica, Calif. (Walter KBOM(FM) and KEFE(FM) Los Alam- TVs $7,400,000 3 A. Ulloa, chairman; Philip C. Wilkin- os/Albuquerque/Santa Fe and son, president; Univision Communi- Combos $83,150,000 5 KTRC(AM) and KVSF(AM) Santa Fe cations Inc., to be about 26% FMs $632,501 5 and construction permit for KZXA(FM) owner); owns /is buying 14 other TVs, AMs $6,375,000 8 Santa Fe, N.M. 17 AMs and 29 FMs Total $97,557,501 21 Price: $7 million Seller: Coast TV, Santa Barbara Buyer: A.G.M. Nevada LLC, Rider - SO FAR IN 2000 (Martha Correa -Garcia, Patricia E. wood, Md. (Charles H. Salisbury, Montemayor, Ruth J. Smith, princi- TV /Radio $2,133,450 r i member/50% owner; Anthony S. and pals); no other broadcast interests TVs $1,549,902,139 37 L. Rogers Brandon [brothers], both Facilities: Ch. 38, 2,690 kW visual, Combos $7,294,603,267 127 members /25% owners); owns two ant. 2,877 ft. FMs $980,305,098 162 other AMs and six other FMs includ- AMs $208,787,815 115 ing KKIM(AM) Albuquerque, KABG(FM) KAQS(TV) Shawnee/Oklahoma City, Los Alamos /Albuquerque /Santa Fe Total $10,035,731,769 442 Okla. and KMMG(FM) Santa Fe. Salisbury Price: $1.75 million owns six other FMs; Brandon broth- Price: About $57 million Buyer: Equity Broadcasting Corp., ers have interest in five other AMs Buyer: NextMedia Group LLC, Little Rock, Ark. (Larry Morton, presi- and 15 other FMs Englewood, Colo. (Carl E. Hirsch, dent); owns /is buying 14 other TVs, Seller: Withers Broadcasting Co. of chairman /5.8% owner; Steven eight FMs and five AMs New Mexico, Mt. Vernon, III. (W. Rus- Dinetz, president/5.8% Seller: OKC -30 Television, Washing- owner; sell Withers Jr., principal). Withers ton (Myoung Hwa Bae and Pete E. Samuel Weller, president/0.1 owns six TVs, six AMs and nine Myrl Warren Ill, each 50% mem- owner /co -COO, radio); owns /is buy- FMs. ing 20 other FMs and 13 AMs bers). Bae owns /has interest in six other Facilities: KBOM: 106.7 MHz, 15.5 LLC, TVs Seller: Pride Communications kW, ant. 1,948 ft.; KEFE: 107.5 MHz, Lake Hooker, Facilities: Ch. 30, 5,000 kW visual, Crystal (Jim principal); 100 kW, ant. 298 ft.; KTRC: 1400 kHz, no other broadcast interests ant. 836 ft. 1 kW; KvsF: 1260 kHz, 5 kW day, 1 Affiliation: Independent Facilities: WAIT: 850 kHz, 2.5 kW kW night; KzxA: 94.7 MHz, 35 kW, Broker: Questcom Media Brokerage day; wzsR: 105.5 MHz, 3 kW, ant. ant. 2,916 ft. Inc. 429 ft.; wJOL: 1340 kHz, 1 kW; WLLI: Formats: KBOM: oldies; KEFE: hot 96.7 MHz, 3 kW, ant. 300 ft.; wJTw: KVMD(TV) Twentynine Palms/Los country; KTRC: nostalgia; KvsF: sports 93.5 MHz, 3 kW, ant. 276 ft.; WBVS: Angeles, Calif. Broker: Force Communications and 100.7 MHz, 1.4 kW, ant. 482 ft.; WLIP: Consultants LLC (seller) Price: $900,000 1050 kHz, 250 W; wilL: 95.1 MHz, 50 Buyer: KVMD Acquisition Los Corp., kW, ant. 384 ft.; wEXT: 104.7 MHz, 3 KBST AM -FM and KBTS(FM) Big Angeles (Ronald L. Ulloa, presi- kW, ant. 328 ft. Spring, KHLB -AM -FM Burnet, dent/owner). Ulloa owns 36% of Formats: WAIT: nostalgia/adult stan- KEPS(AMI- KINLIFM) Eagle Pass, KRPA(TV) Rancho Palos Verdes /Los dards; wzsR: AC; wJOL: adult stan- KKYN -AM -FM and KVOP -AM -FM Plain- Angeles, Calif. Note: Ulloa is Walter dards /talk; wLLI: rock; wiîw: AC; view and KVOU(AM), KUVA(FM) and A. Ulloa's brother (see first item) WBVS: CHR; WLIP: adult rock; wilL: KYUF(FM) Uvalde, all Texas Seller: Desert 31 Television Inc., adult classic rock; WEXT: AC Price: $7 million Enumclaw, Wash. (Michael L. Parker, Buyer: Cornerstone Radio Holdings president). Parker has interest in WHTC(AM) Holland/Grand Rapids, LLC, Austin, Texas (Jamie Clark, three TVs Mich., WHBL(AM)- WBFM(FM) Sheboy- president); no other broadcast inter- Facilities: Ch.31, 12 kW visual, ant. gan and WWJR(FM) Sheboygan ests 295 ft. Falls/Sheboygan, Wis. Seller: Equicom Inc., Bryan, Texas Affiliation: Independent Price: $10 million (Randall B. Hall, chairman); owns Buyer: Midwest Communications one other AMs and six other FMs in COMBOS Inc., Green Bay, Wis. (Duey E. Texas Wright, owner); owns six other AMs Facilities: KBST(AM):1490 kHz, 1 kW; WAIT(AM) Crystal Lake, WZSR(FM) and 11 other FMs KBST -FM: 95.9 MHz, 8 kW, ant. 482 ft.; Woodstock/Crystal Lake, WJOL(AM)- Seller: Walton LLC /Holland LLC, Mil- KBTS: 94.3 MHz, 8.4 kW, ant. 561 ft.; WLLI -FM and WJTW (FM) Joliet and waukee. (Michael Walton Sr. and KHLB(AM): 1340 kHz, 1 kW; KHLB -FM: WBVS(FM) Coal City/Wilmington, all Michael Walton Jr., principals); no 106.9 MHz, 2 kW, ant. 367 ft.; KEPS: Ill., and WLIP(AM)- WIILIFM) Kenosha other broadcast interests 1270 kHz, 1 kW; KINL: 92.7 MHz, 20 and WEXT(FM) Sturtevant/Racine, Facilities: wHTC: 1450 kHz, 1 kW; kW, ant. 184 ft.; KKYN(AM): 1090 kHz, Wis. WHBL: 1330 kHz, 5 kW day, 1 kW 5 kW day, 500 w night; KKYN -FM:

74 BROADCASTING & CABLE / JULY 10, 2000 . CHANGING HANDS 103.9 MHz, 3 kW, ant. 300 ft.; Buyer: Hochman Hawaii -Two Inc., managing member /33.33% owner).

KvoP(AM): 1400 kHz, 1 kW day; KVOP- Fayetteville, Ark. (George Baker also owns /has interest in 19 FM: 106.9 MHz, 50 kW, ant. 467 ft.; Hochman, owner). Hochman also other AMs and 17 FMs

KVOU: 1400 kHz, 1 kW; KUVA: 102.3 owns /has interest in one AM and Seller: York Clover Broadcasting Co., MHz, 3 kW, ant. 280 ft.; KYUF: 104.9 one other FM York (C. Curtis Sigmon, president); MHz, 3 kW, ant. 263 ft. Seller: Cyril E. Vetter, Baton Rouge, no other broadcast interests Formats: KBST(AM): talk; KBST -FM: La.; no other broadcast interests Facilities: 980 kHz, 3.15 kW country; KBTS: classic rock; KHLB(AM): Facilities: 98.9 MHz, 100 kW, ant. Format: Beach news; KHLB -FM: country; KEPS: Tejano; -270 ft. KDIX(AM) Dickinson, N.D. KINL: C &W; KKYN(AM): talk; KKYN -FM: Construction permit for new FM in Price: $192,000 country; KvoP(AM): Spanish; KVOP -FM: Buyer: Starrdak Inc., Dickinson (Lee AC; Kvou: adult standards, KuvA: Warsaw, Mo. Price: $47,500 Leiss, president); no other broadcast Spanish; KYUF: country LLC, interests Broker: Kalil & Co. Inc. Buyer: D &H Media Warrens- burg, Mo. (Vance DeLozier, mem- Seller: Dickinson Broadcasting WMFG -AM -FM Hibbing and KMFG(FM) ber/75°/0 owner; Greg Hassler, mem- Corp., Dickinson (June Deck, princi- Nashwauk/Hibbing, Minn. ber/25% owner); no other broadcast pal); no other broadcast interests Price: $2.15 million interests Facilities: 1230 kHz, 1 kW Buyer: Midwest Radio Network LLC, Seller: John B. Mahaffey, Springfield, Format: AC Hibbing (Thomas L. Bookey, CEO); Mo.; owns /has interest in four AMs WAMM(AM) Woodstock, Va. owns WNMT(AM)- wTBX(FM) Hibbing and 11 FMs Price: $185,000 Sellers: Al Quarnstrom and Dennis Facilities: 98.5 MHz, 3 kW, ant. Buyer: Grass Roots Broadcasting Martin, Hibbing. Quarnstrom owns 261 ft. four AMs and five FMs LLC, Toms Brook, Va. (Thomas A. WIRP(FM) Pennsuco/Miami Lewis, general manager /51 Facilities: wMFG(AM): 1240 kHz, 1 $1 no broadcast interests kW; WMFG -FM: 106.3 MHz, 600 W, Price: owner); other Dean Inc., Har- ant. 269 ft.; KMFG: 102.9 MHz, 25 kW, Buyer: Centro Internacional Apos- Seller: -O'Connell ant. 328 ft. tolico Inc., Miami (Vincent Valedon, risonburg, Va. (Robert L. Dean, pres- interests Formats: WMFG(AM): sports; WMFG -FM: president); no other broadcast inter- ident); no other broadcast 1 kW oldies; KMFG: classic rock ests Facilities: 1230 kHz, Broker: Johnson Communications Seller: Centro Cristiano de Alaban- Format: Rock za, Miami (Valedon [see buyer]); no Properties Inc. Anniston, Ala. other broadcast interests WANA(AM) Price: $175,000 FMS Facilities: 88.3 MHz, 6 kW, ant. Buyer: Dewey D. Lankford, Anniston; 167 ft. WMTKIFM) Littleton, N.H. no other broadcast interests Price: $250,000 AMS Seller: Anniston Radio Co., Anniston Buyer: Vermont Broadcast Associ- (Joe A. Burney, president); no other KATD(AM) Pittsburg/Oakland/San ates Inc., Lyndonville, Vt. (Bruce A. broadcast interests James, president); owns WGMT(FM) Francisco, Calif. Facilities: 1490 kHz, 1 kW Price: $4.5 million Lyndon and WSTJ(AM)- WKXH(FM) St. Format: Southern gospel Johnsbury, Vt., which overlaps with Buyer: Radio Unica Communica- WMTK tions Corp., Miami (Joaquin F. WDLK(AM) Dadeville, Ala. Seller: White Mountain FM Inc., Lit- Blaya, president); owns /is buying Price: $45,000 tleton (Tom Paccoast, CEO); no 16 other AMs including KloI(AM) Buyer: Progressive United Commu- other broadcast interests San Francisco nications Inc., Heathrow, Fla. (Frank Facilities: 106.3 MHz, 390 W, ant. Seller: People's Radio Inc., San C. Cummings, chairman); owns three 1,256 ft. Jose, Calif. (Joe C. Rosa, president); other AMs and one FM Format: Contemporary hits no other broadcast interests Seller: Little America Business Orga- Facilities: 990 kHz, 5 kW nization, Brattville, Ala. (Dr. James WBHL(FM) Florence, Ala. Format: Sports Nicholls, principal); no other broad- Price: $225,000 cast interests Buyers: Mark A. and Lisa M. Pyle KGBC(AM) Galveston, Texas Facilities: 1450 kHz, 1 kW Price: $745,000 (spouses) and C. Jeffrey and Lou Format: News /talk Ann Chandler (spouses), Florence. Buyer: Prets /Blum Media Co. Inc., Pyles also owns WFlx(FM) Galveston (Richard Prets, principal); WMOU(AM) Berlin, N.H. Rogersville, Ala. no other broadcast interests Price: $33,000 Sellers: Aaron and Judy Clemmons Seller: Harbor Broadcasting Co. Inc., Buyer: Jericho Broadcasting Co. (spouses) and Harold and Gregory Galveston (Pete S. Miller, president); LLC, Berlin (Arnold P. Hanson Jr. and Clemmons (brothers to Aaron Clem - no other broadcast interests Steven D. Griffin, both man - mons), Florence; no other broadcast Facilities: 1540 kHz, 1 kW day, 250 agers/50% owners); no other broad- interests W night cast interests Facilities: 91.3 MHz, 1 kW, ant. Format: Music memories Seller: New England Broadcasting 600 ft. Broker: Media Services Group Inc. Inc., Berlin (Stephen E. Powell, pres- Format: AC ident); no other broadcast interests WBZK(AM) York, S.C. Facilities: 1230 kHz, 1 kW Construction permit for KAWT(FM) Price: $500,000 Format: Adult standards Kapaa, Hawaii Buyer: Carolina Metro Radio LLC, Price: $110,000 Blacksburg, Va. (Edward A. Baker, -Compiled by Alisa Holmes

JULY 10, 2000 / BROADCASTING & CABLE 75 Nommt D AT E B O OM vms July 16.19 -Cable & Telecommunications Association for Nov. 28 -Dec. 1- California Cable Television Association Marketing Summit. Hynes Convention Center, Boston. Contact: Western Show. Los Angeles Convention Center, Los Angeles. Seth Morrison (703) 837 -6546. Contact: Paul Fadelli (510) 428 -2225. Sept. 10-The Academy of Television Arts and Sciences Jan. 22-25, 2001-National Association of TV Program 52nd Annual Emmy Awards (prime time) to be telecast on ABC. Executives 37th annual Conference and Exhibition. Las Vegas. Shrine Auditorium, Los Angeles. Contact: (818) 754 -2800. Contact: Lana Westermeier (310) 453 -4440. Sept. 13.16- Radio -Television News Directors Association. April 21.26, 2001 - National Association of Broadcasters Annual Convention. Las International Conference and Exhibition. Convention Center, Min- Vegas. Contact: Kathleen L. Muller (202) 775 -3527. neapolis. Contact: Rick Osmanski (202) 467 -5200. May 8.11, 2001- SCTECable -Tec Expo 2001. Orange County Sept. 20- National Association of Broadcasters 23- Convention Center, Orlando, Fla. Contact: Lori Bower (610) 363- Radio Show. Moscone Center, San Francisco. Contact: 6888, ext. 233. Gene Sanders (202) 429 -4194. May 21, 2001 -George Foster Peabody Awards, 60th Nov. 1 3-BROADCASTING & CABLE 10th Annual Hall of Fame. annual presentation, luncheon. Waldorf- Astoria, New York. New York Marriott Marquis, New York. Contact: Steve Labunski Reception 11:30 a.m., program 12:30 p.m. Contact: Tom Hoover (212) 337-7158. (706) 542-3787.

Aug. 16.18- Nebraska Broadcasters THIS WEEK Associa- 429 -5346. tion 67th Annual Convention. Embassy Suites, Lin- Oct. Society of Broadcast Engineers July 16-Cable Positive 4th Annual 3-on -3 Bas- 3.4- coln, Neb. Contact: Dick Palmquist (402) 778 -5178. National Meeting. Pittsburgh Sheraton North, Pitts- ketball Tournament (prior to CTAM Marketing Sum- Aug. 16.18 -Texas Association of Broadcasters burgh, Pa. Contact: John L. Poray (317) 253 -1640. mit). Boston. Contact: Gary Johnson (973) 331 -1070. 47th Annual Convention and Trade Show. Hyatt Oct. Instinct Services Group (1SG) IMX July 1619-CTAM Summit. Hynes Convention Cen- 3.4- Regency Riverbank and San Antonio Convention Cen- (interactive music Los ter, Boston. Contact: Seth Morrison (703) 837 -6546. expo). Angeles Convention ter, San Antonio. Contact: Beth Bobbitt (512) 322 -9944. Center, Los Angeles. Contact: Kimberlee Lauer ALSO IN JULY Aug. 17.18-Access Conferences International (310) 201-8855. Virtual Studios and Virtual Production. Windows on July 18- National Telecommunications and Oct. 4.5 -Iowa Public Television Iowa DTV Sym- the World, New York City. Contact: Johanna Kar- Information Administration Minority Broadcaster posium 2000. West Des Moines Marriott, West Des mano +44(0) 7840 2700. Roundtable (host: Assistant Secretary of Corn - Moines, Iowa. Contact: Marcia Wych (515) 242 -4139. Aug. Television News Center Anchor Train- merce Gregory L. Rohde). Commerce Dept. Bldg. 19- Oct. 8-11- Virginia Cable Telecommunications ing. 1510H Street NW, Washington. Contact: Herb Washington. Contact: Art Brodsky (202) 482-00199. Association 34th Annual Convention. Hyatt Brubaker (301) 340-6160. July 19.21 -SBCA National Convention and Regency Hotel, Reston, Va. Contact: Barbara Davis Aug. 20.25 -The Poynter Institute TV & Radio Exposition. Las Vegas Convention Center, Las (804) 780-1776. Power Reporting for Reporters and Photojournalists Vegas. Contact: Amy Miller (703) 549 -6990. Oct. 10- 11- ToonzThe Developing World of 2D Seminar. 801 Third Street South, St. Petersburg, July 23.25 -North Carolina Association of & 3D Technology. Crowne Plaza St. James Court, Fla. Contact: Jeannie Nissenbaum (727) 821 -9494. Broadcasters Annual Convention. Holiday Inn Sun - London. Contact: Johanna Karmano +44 (0) 20 Aug. 26-29-American Women in Radio & Televi- spree, Wrightsville Beach, N.C. Contact: JoAnn 7840 2700. sion Association 2000 AWRT Annual Convention. Davis (919) 821 -7300. Oct. 17-19- eMarketworld.com r@ d:tech. WorldEu- Regal Biltmore Hotel, Los Angeles. Contact: (703) July Southwest NRB Annual rope. RAI Congress Centre, Amsterdam, the Nether- 27.29- Conven- 506 -3290. tion. Irving Marriott, Irving, Texas. Contact: Barry lands. Contact Andrea Lacarsky +1- 804 -643 -8375. Thompson (318) 783 -1560. SEPTEMBER Oct. 18.19 -CTAM Broadband Opportunity Con- July 31 -Aug. 2-National Cable Television Sept. 7-8-GAIT 2000 Television & Internet Festi- ference. Santa Clara Marriott, Santa Clara, Calif. Cooperative's 16th Annual Members Meeting. val. Hollywood Roosevelt Hotel, Hollywood, Calif. Contact: Seth Morrison (703) 549 -4200. Doubletree Hotel, Newport, R.I. Contact: Caprice Contact: Dawn Tittiger (818) 501 -0700. Oct. 2627 -Instinct Services Group (ISG) Film Caster (913) 599 -5900 ext. 305. Sept. 8-12 -IBC 2000 International Broadcasting IT-Film Information Technology Conference & Exposition. Sheraton Universal, Los Angeles: Kim - AUGUST Convention. Amsterdam, The Netherlands. IBC office: Aldwych House, 81 Aldwych, London WC2B berlee Lauer (310) 201 -8855. Aug. National Association 1- of Broadcasters 4EL, UK. Contacts: Robin Lince, Gina Christison, Oct. 2629-Society of Professional Journal- Broadcast Research Initiative Seminar. NAB head- Jarlath O'Connell 44 -20- 7611 -7500. ists Annual Convention and Conference. Adam's quarters, 1771 N Street NW, Washington. Contact: Sept. 10-The Academy of Television Arts and Mark Hotel, Columbus, Ohio. Contact: Tammi Hughes David Gunzerath (202) 429 -5381. Sciences 52nd Annual Emmy Awards (prime time) (765) 653 -3333. Aug. Family Friendly 3- Programming Forum to be telecast on ABC. Shrine Auditorium, Los Family Program Awards. The Beverly Hilton, Los Angeles. Contact: (818) 754 -2800. NOVEMBER Angeles. Contact: Meghan Keenan (212) 697 -5950. Sept. 13- 16- Radio-Television News Directors Nov. 5- 8- Sportel 11th Annual International Aug. 611 -The Poynter Institute Producing TV Association International Conference and Exhibi- Sports Television Convention. Monte Carlo, Mona- Newscasts Seminar. 801 Third Street South, St. Peters- tion. Convention Center, Minneapolis. Contact: Rick co. Contact: Lillian Vitale (201) 869-4022. burg, Ra. Contact: Fanua Borodzicz (727) 821 -9494. Osmanski (202) 467 -5200. N ov. 12.14- Canadian Association of Broad- Aug. 611 -The Poynter Institute Anchors as Sept. 17.19-NAMIC Urban Markets Conference: casters Annual Convention.Telus Convention Cen- Newsroom Leaders. 801 Third Street South, St. Digital Divide or Digital Dividend? Millennium tre. Calgary, Alberta, Canada. Contact: Marye Petersburg, Fla. Contact: Jeannie Nissenbaum Broadway Hotel, New York City. Contact: Michael Ménard -Bos (613) 233 -4035. (727) 821-9494. Stiver/Lorelei Events (312) 751 -9689. Nov. 13- BROADCASTING & CABLE 10th Annual Aug. 7.8-- Association of National Advertisers Sept. 18.20- Association of National Advertis- BROADCASTING & CABLE Hall of Fame. NeW York Mar- Seminar. Rye Town Hilton, Rye Brook, N.Y. Contact: ers Seminar. Ritz -Carlton, Phoenix. Contact: (212) riott Marquis, New York. Contact: Steve Labunski (212) 697 -5950. 697 -5950. (212) 337-7158. Aug. 9-HRTS Newsmaker Luncheon: Kids' Day. Sept. 19- PrlcewaterhouseCoopersThe 2000 Nov. 13.15- Association of National Advertis- Regent Beverly Wilshire Hotel. Beverly Hills, Calif. Global Entertainment, Media & Communications ers Seminar. Rye Town Hilton, Rye Brook, N.Y. Contact: Gene Herd (818) 789 -1182. Summit. Marriott Marquis, New York. Contact: Debo- Contact: (212) 697-5950. Aug. 11.12 -Radio and Television News Directors rah Scruby (212) 259 -2413. N ov. 16.18- International Council of the Foundation Newsroom Decision-Making Workshop. Sept. 20.23-NAB Radio Show. Moscone Center, National Academy of TV Arts and Sciences Inter- Denver. Contact: Mercedes Cooper (202) 467 -5252. San Francisco. Contact: Gene Sanders (202) 429-4194. national Emmy Nominee Festival. New York. Con- Aug. 15.16- Access Conferences International Sept. 27.29-IEEE Broadcast Technology tact: MJ Sorenson (212) 489 -6969. Interactive TV launches USA. Windows on the Society. 50th Annual Broadcast Symposium. Sher- Nov. 20- International Council of the National World, New York City. Contact: Johanna Karmano aton Premier Hotel, Tysons Corner, Va. Contact: Academy of TV Arts and Sciences International +44(0) 7840 2700. Ted Kuligowski (703) 591 -0110. Emmy Awards Gala. Sheraton New York. Contact: Aug. 15.20 -The Poynter Institute Advanced TV MJ Sorenson (212) 489 -6969. & Radio Power Reporting for Reporters & Photojour- OCTOBER nalists Seminar. 801 Third Street South, St. Peters- Oct. 2.5 -NAB Satellite Uplink Operators Semi- -Compiled by Beatrice Williams -Rude burg, Fla. Contact: Fanua Borodzicz (727) 821 -9494. nar. Washington. Contact: Courtenay Brown (202) (bwilliams @cahners.com)

76 BROADCASTING & CABLE / JULY 10, 2000 IIEmmt FIFTH ESTATER Radio guy turned Web -head

When Bernard Gershon started his potential on the Web after he persuaded undergraduate studies at New local ABC radio stations to stream their York University in 1974, he was signals on the site in 1997: Web listeners headed to medical school. Along the way, were tuning in via PC for blocks of time as however, he was drawn to radio reporting long as 30 minutes or more. and traded a stethoscope for a micro- Gershon made the full transition from phone. radio guy to Web -head last year, when he He has since made a less dramatic tran- was named vice president and general sition, moving to the Internet. As senior manager of ABCNews.com. And he's vice president of ABCNews.com, he is acutely aware of the very different dynam- still devoted to the news business, but his ic the news Web site presents: "The thing roots are firmly planted in radio. about this is to tell a story using audio, That goes back to his childhood, when, video and interactive elements and really as he tells it, "I was always a news junkie. tell a story in a very deep way. It's a lot As a little kid, my friends were listening to more complex." top -40 radio, and I was listening to wuvs." But he sees his radio background as an At NYU, besides being a biology apt training ground. "Radio was excellent major, he maintained a non -academic "Radio was training to be a 24 -hour news operation, minor in news writing, working for the excellent training to and it's very much the same online. You campus radio station as a hobby. Then it want to produce as much information as became a bit more than a hobby. He even- be a 24 -hour news humanly possible." tually became the news director for wNYU- operation, and it's ABCNews.com is accomplishing that FM, and he was off and running- literally. with aggressive growth on the editorial "It became fun. It became addictive," he very much the same side, increasing its New York- and Wash- recalls. "I got the news -radio bug and ington-based staffs by 50% over the past started chasing fire engines in New York." online." year. He started out in the business in 1976 Last September, veteran ABC News doing free -lance reports for the Associated anchor and correspondent Sam Donaldson Press at $10 a pop. Besides AP Radio, he Bernard L. started doing a half -hour interview show worked free -lance for other radio stations three times weekly on ABCNews.com. in New York, covering an assortment of Gershon The show went to a daily format within urban- oriented stories: the New York City months as Donaldson enthusiastically blackout in 1977, the hunt for and eventu- Senior vice president and embraced it. "I can have a great time al capture of "Son of Sam" killer David general manager, because nobody in my shop is watching," Berkowitz, the New York City transit ABCNews.com; b. Dec. 31, he says. strike in 1980. "It was just a great time to 1957, Melbourne, Australia; But his presence has millions of Web be a reporter in New York," he says. attended New York University', surfers watching, boosting ABCNews.com Gershon landed a full -time reporting 1974 -78; free -lance reporter, traffic. ABC News correspondent Chris spot at WOR -AM in 1982 and rose to AP Radio, WNEW -AM and WHN -AM, Wallace recently started doing monthly become news director there four years New York, 1976 -78; full -time features, and Gershon says other ABC later. He then spent six years at WCBS -AM free -lance, AP Radio, News personalities are being considered radio, moving on to ABC News Radio, Washington, 1978 -80; for new roles on the Web. where his Web career started to take off. reporter, WHN -AM, New York, Next, ABCNews.com is planning It all began modestly enough in 1995, 1980 -82; reporter, WOR -AM, comprehensive coverage of the Democ- when, as general manager of ABC News 1982 -85; assistant news ratic and Republican conventions, with Radio, he helped start ABCRadioNet.com director, 1985 -86; news Donaldson doing interviews as part of a director, 1986 -87; associate with the assistance of RealNetworks (then two -hour nightly package. PC users will network news director, WCBS -AM radio, be able to pull information on individual RealAudio). "It was primarily 1987 -93; general manager of content, so you could get time - shifted delegates and access 360 -degree images news operations, ABC Radio halls, according to news. Occasionally, we would stream live News, 1993 -94; general of the convention events," he recalls. "It was a novelty." manager 1994 -96; vice Gershon. Like executives at other media compa- president, 1996 -99; vice It's part of the overall effort to take nies, Gershon saw this as something ABC president and general ABC's online news coverage to the next News Radio needed to do to protect its manager, ABCNews.com 1999- level, in a still undefined segment of own space on the Internet, not necessarily 2000; current position since cyberspace. "The range of opportunities is the next big thing. "I thought this was April 2000; m. Lisa Haber, huge," says Gershon. "I'm sure we haven't going to be cool," he recalls. Sept. 6, 1981 even thought of some of those opportuni- He got his first real inkling of radio's ties yet." -Richard Tedesco

JULY 10, 2000 / BROADCASTING & CABLE 77 Iroaácastmptable ffiffiant FATES & FORTUNES

Charles W. Pfaff, ment, Barwood Films, New York, joins BROADCAST TV general marketing VP, program development, television Eduardo Dominguez, station manager, manager, division, Shooting Gallery, New York. KVEA(TV) Corona, Calif., joins KMPH(TV) Visalia Appointments at STARZ! Pictures, KsTS(TV) San Jose, Calif., as VP and (Fresno area) Beverly Hills, Calif.: Gus Avila, devel- GM. Calif., named opment assistant, named story editor; GM. Michael H. Howey, Jessica Stamen, director of develop- director of engi- Appointments at ment for television, Davis Entertain- neering, KMGH-TV wRC -TV Washing- ment Television, Los Angeles, joins as Denver, joins ton: Joe Cotton, director of development. KDVR(TV) Denver Pfaff director of Amy Zelvin, VP, Ruder Finn public as VP, engineering finance, named relations, New York, joins CNBC, Fort and operations. director, interactive development and Lee, N.J., as senior manager of com- new media; Jackie Bradford, financial munications. Kath Quinn, direc- analyst, GE Capital Commercial Real tor of program- Estate, Washington, joins as finance Peter Gochis, VP, Western region, ming and creative director. Turner Broadcasting, San Francisco, Howey services, wGNO(TV) joins ZDTV, San Francisco, as VP, and WNOL -TV New PROGRAMMING affiliate sales. Orleans, named director of program- Appointments at CNN Newsource ming, wATL(TV) Atlanta, WNOL -TV Appointments at National Geographic Inc.: Jerry DeMink, director, New Orleans and wGNO(TV) New Channel International, Washington: Sales affiliate sales, Atlanta, named VP, Orleans. She will be based in Atlanta. Janet Vissering, VP, international news development; Doug Jones, Alyson Chin -Kelly, market specialist, acquisitions, named senior VP, pro- gramming and operations; Mark Northeast sales manager, New York, Blair Television, New York, joins Fox named VP, sales, Northeastern region. Television, New York as group Green, director, international acquisi- research manager, sales. tions, named VP, programming; Tony Dunaif, VP, market development, Stephen L. Kahler, director of busi- affiliate sales and marketing, MTV Paul Dinovitz, president and GM, ness and legal affairs, named senior Network, New York, named VP, busi- KCRA -TV Sacramento, Calif., and VP of business affairs and general ness development, MTV and VH1. KQcA(Tv), Stockdon (Sacramento counsel; Paul Durbin, director of Jennifer Westhoven, correspondent, area) Calif., joins KRON -TV San Fran- research, named VP, research and cisco as VP and GM. Reuters Television and Text, New editorial. York, joins CNNfn, New York, as sen- Theresa Underwood, station manager, Mark De Vitre, ior markets editor. wtxT(TV) Syracuse, N.Y., named VP VP, business and and GM. Appointments at Discovery Channel, legal affairs, Fox Bethesda, Md.: Mick Kaczorowski, Leslie Davis, business manager, Cable Networks, executive producer, Discovery Chan- KwDT(Tv), Muskogee, Okla., named Los Angeles. nel pictures, named executive produc- controller. named senior VP, er, prime time programming; Stephen Barbara Roberts, operations, FX Reverand, independent writer and pro- station manager, Networks and ducer, named executive producer, Fox wuTR(TV) Utica, GM, Movie prime time programming; Jack Smith, N.Y., named GM. Channel. writer/producer, Anatomy of Crime, David Safran, David Males; De Vitre Court TV, Los Angeles, joins as execu- J. senior VP, adver- general sales man- tive producer, prime time program- tising sales, Internet TV network, ming. ager, wwTI(Tv) Pseudo Programs, New York, joins Watertown, N.Y., Burly Bear Network, there, as senior JOURNALISM named GM. VP, advertising sales. John Birchall, Appointments at Fox Sports Net Ken Schwab, senior VP, worldwide Roberts station manager, New England, Woburn, Mass.: Kara program planning and acquisitions, Henderson, host, Front Row, wtvT(Tv) Binghamton, N.Y., named Turner Entertainment Group, Atlanta, GM. Boston, named reporter, 11 P.M. named senior VP, programming, Regional Sports Report; John Holt, Kent Beckwith, general sales manager, acquisitions and new media, Turner rink -side reporter, Hockey East woxR(Tv) Rochester, N.Y., named VP Network Television. Game of the Week, Woburn, named and GM. Kelly Coogan Swanson, director, con- reporter, 11 P.M. Regional Sports John F. Carpenter, executive VP and sumer marketing, Hallmark Entertain- Report. GM, KMPH(Tv) Visalia (Fresno area) ment, New York, named VP, mar- Appointments at NorthWest Cable Calif., joins xPTM(Tv) Omaha, Neb., as keting. News: Kristine Uyeno, reporter and executive VP and GM. Jennifer Raucher, director of develop- fill -in anchor, xTVM(TV) Butte (Boze-

78 BROADCASTING & CABLE / JULY 10, 2000 FATES B FORTUNES man area), Mont., joins as reporter, Entertainment, New York, joins as sen- Portland, Ore.; Lisa Myers, reporter, TECHNOLOGY ior VP, content development. KCPQ(TV) Tacoma, Wash., joins as Rick Chessen, senior legal adviser to Steven Lewis, executive producer, film reporter, Spokane, Wash. FCC Commissioner Gloria Tristani, and documentary division, Mandalay Ron Martin, co- Washington, joins RespondTV, Wash- Media Arts, Los Angeles, joins anchor, News 8 at ington, as VP, policy. AntEye.com, there, as executive VP. 5:30, wGAL(TV) Micah G. Elliot, Wesley A. Jackson, director, vertical Lancaster, Pa., market manage- markets, E.W. Scripps Co., Knoxville, named co-anchor, ment director, Tenn., joins Belo Interactive, Dallas, News 8 at 5 and 6 Lucent Technolo- as VP, sales. and News 8 at 11. gies' Wireless Jeffery Robertson, VP, network servic- Appointments as Networks Group, es, Cogeco Cable Canada Inc., Toron- WRC -TV Whippany, N.J., to, joins Comcast @Home, Silver Washington: joins Tiernan Spring, Md., as GM, Washington Martin Veronica Johnson, Communications, metro/Virginia region. meteorologist, San Diego, as sen- WMAR -TV Baltimore, as meteorologist; ior director, busi- Jennifer Snell, investigative reporter Elliot WTXF-TV Jill Sorenson, reporter, WDIO -TV ness development, and anchor, Philadelphia, Duluth, Minn., and wTIP(FM) Grand carrier markets. joins The FeedRoom Inc., New York, as national anchor. Marais, Minn., joins as sports reporter. Appointments at Utah Scientific, Salt Lake City: Larry Walker, director of ALLIED FIELDS RADIO hardware development, Artel Video Appointments at AMFM Inc.: Steve Systems, Salt Lake City, joins as direc- Peter S. Paisley, GM, wxot(TV) Peo- Smith, senior VP, programming, tor of advanced development; Garn H. ria, Ill., joins AWS Inc., Gaithersburg, Scottsdale, Ariz., named executive VP, Morrell, senior ASIC design engineer. Md, as director, convergence sales. programming, western operations; SONIC innovations, Salt Lake City, Tom Poleman, senior VP, program- joins as director of engineering. OBITUARIES ming, New York, named senior VP, ADVERTISING/MARKETING/ Ray Scherer, former NBC News chief programming, eastern operations. White House correspondent and VP of PUBLIC RELATIONS Judy Bowen, national sales manager, RCA's Washington office, died KFMB -FM San Diego, joins KPRZ-FM Ron Pomerantz, VP and creative direc- Saturday, July 1, of cancer in his home Fountain Colo., as senior account rep- tor, TV Guide Networks Inc., Los in Washington. He was 81. resentative. Angeles, joins Taffetdesign inc., Santa Scherer, who joined NBC in 1947, Monica, Calif., as executive VP of gave the first live reports from the CABLE strategy. White House and from the floor of the presidential nominating conventions. G. Pascarelli, John VP, marketing, INTERNET From 1969 to 1973, he served as the Mediacom Communications Corp., network's London correspondent. He Middletown, N.Y., named senior VP, Appointments at Dreamlife, New joined RCA in 1975 and retired in 1986. marketing and consumer services. York: Peter Lund, president, CBS Inc., New York, joins as CEO; James W. Gregg Graff, senior VP and GM, Dauphinee, senior VP, programming -Compiled by Beth Shapouri Insight Communications, Columbus, and development, CBS Eyemark 212/337 -7147 VP, Ohio, named senior western Ken- bshapouri @cahners.com tucky region, Louisville, Ky. Appointments at Comcast Cable: Scott Weber, regional director of technical operations, West Palm Beach, Fla., OPEN MINE named regional director of engineer- In defense of Dr. Laura ing, Maryland Delaware region, White EnrroR: I really take issue with your story about the Dr. Laura show at Pro - Marsh, Md.; Brian Lynch, VP and GM, max. It seemed pretty desperate to include the negative opinions from one Delmarva area systems, Dover, Del., snail market promotion producer. How relevant is it to read about what he named area VP; Sundina Jones, techni- would do if only he had the authority and position to do something about cal assistant for the fiber optic this show? Is this the only way your reporter could slide some anti -Dr. upgrade, Baltimore metro area, White Laura dig in? Marsh, Md., named consumer adviser Dr. Laura has an 18 million- listener audience and probably represents coordinator, Baltimore metropolitan mzre of the values and opinions of the average American than any of the area. LA/NY media/journalism hipsters do. Patrick McCall, VP and GM, Garden That story was supposed to be a news story. It seemed more like a State Cable, Cherry Hill, N.J., joins GIADD- influenced propaganda swipe dressed up like a news story. Use Insight Communications, New York, scme editorial control. -Pete Barnham, a free -lance television producer in as VP, telephony. Nashville, Tenn.

JULY 10, 2000 I BROADCASTING 8 CABLE 79 Broalcastíñg&Cahle How to advertise in the CLASSIFIEDS

Classified /Help Wanted Rates: BASIC LINE ad - $2.75 per word net (20 word minmum), ONLINE BONUS: BOXED DISPLAY classified ad - $240 per column inch Maximize your print ad! For an extra $50.00 flat gross w/ art. charge, we will post your ad on our website for 7 days. Get exposure before the print issue comes Please note: Cable advertisers receive rate of $163 per column inch gross w/ art. out. Our web site is updated hourly. www.broadcastingcable.com Column inch is equivalent to 28 "" wide X 1" deep.

(1 column width = 28 " ", 2 column width = 42 " ", We have a new issue every Monday! 3 column width = 6; " ") Deadlines: SPACE: Tuesday 4:30 pm EST prior to the BLIND BOX - $40 extra charge, will forward replies. following Monday's issue. MATERIALS DUE: Wednesday Situations Wanted Rates: prior to the following Monday's issue. BASIC LINE ad - $1.50 per word (20 word minimum); Payment: You may pay with a credit card, or we can BOXED DISPLAY ad - $163 per column inch gross w/ art. bill you per issue. Professional Cards Page Rates: For more information please call 13X contract = $115 per issue, 26X contract = $110 Brent Newmoyer: 212 -337 -6962 bnewmoyer @cahners.com per issue, or 51X contract = $80 per issue. Yuki Atsumi: 212- 337 -6960 [email protected] Size = 1'-6"" wide X 1"deep Fax: 212 -206 -8327

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Check Enclosed Please Bill me Please indicate your preferences: CREDIT CARD PAYMENT: American Express Visa Mastercard Industry Category: Television Radio Cardmember Name: Allied Fields New Media/ Credit Card Number: Internet

Card Number Expires: Job Category: Sales Management Name Marketing Technical Company News Programming Address Production Research CI Finance & Other City State Zip Accounting Telephone Fax Online:

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Please attach a type written copy of your Broadcasting & Cable Fax Number: 212 -206 -8327 ad to this order form and mail or fax to: 245 West 17th Street yatsumi @cahners.com New York, NY 10011 bnewmoyer @cahners.com Attention: Yuki Atsumi or Brent Newmoyer

80 BROADCASTING & CABLE /JULY 10, 2000 BroadcasioCahle CLASSIFIEDS

TELEVISION

MANAGEMENT CAREERS SALES CAREERS

ASSIGNMENT MANAGER WREX the NBC af- ACCOUNT EXECUTIVE WQTV, UPN46, Murray LOCAL SALES MANAGER WCIA CHANNEL 3, filiate in Rockford, IL thinks like the big guys, and State University. Position to begin August 2000. is searching for a dynamic Local Sales Manager. we need an Assignment Manager who does the QUALIFICATIONS: Bachelor's degree in broad- The candidates must have a minimum of two same. This is a great spot news market, but we casting, advertising, marketing or related field years as a Local Sales Manager in a small or need someone to go beyond the headlines to find with previous electronic media sales experience. medium market or have four years sales experi- the stories that make a difference. Must be highly Must have superb interpersonal skills, as this is a ence in a larger market. They must be well - organized a good people person and knowledge client- contact position. Must be computer literate, versed in broadcast ratings research and have ex- of the region a plus. Prior Assignment Desk ex- organized, a self- starter who can take initiative, ceptional skills in making presentations and a perience preferred. Send resume to Maggie take direction well, be able to handle multiple tasks, track record in new business development. Addi- Hradecky, PO Box 530, Rockford, IL 61105. and be results- oriented. RESPONSIBILITIES: Will tionally, a working knowledge of TvWorks, MS service existing WQTV advertisers and work closely Word, Excel, PowerPoint, STAR and a strong un- with the Station Manager, Production Director and derstanding of Co -op. WCIA offers you an op- Marketing Director to create new advertising and portunity to increase your earnings potential and ENGINEERING MANAGER Reporting to the marketing opportunities. Other duties include but advance your career by working for Nexstar Director of Broadcast Operations and Engineer- are not limited to preparing sales packages and pres- Broadcasting Group, Inc. Send resume to Dick ing, you will be responsible for the overall short enting them to advertisers in the purchase area, Livesay, General Sales Manager, WCIA P.O. and long term coordination, evaluation, maintain- making weekly sales projections, keeping Box 20, Champaign, IL. 61824 -0020. fax to 217- ing, and implementation of all station technical abreast of station activities, news and events af- 373 -3673 EOE. No phone calls please. broadcast facility needs. You will play an essen- fecting the purchase area, performing evalua- tial role in the decision making process involving tions of potential clients/advertisers needs and the capital budget and the selection of technical customizing specific advertising plans, meeting equipment. You will directly supervise the sales goals and projections. APPLICATION NATIONAL WEATHER NETWORK Transmitter Supervisor, Maintenance Supervisor, DEADLINE: July 31, 2000. TO APPLy: Submit cov- www.weathervision.com NWN and ENG Supervisor, and Information Services Man- er letter and resume to Stan Marinoff, Search Com- weathervision.com, the leading suppliers of remote ager. Must be able to work within the contractual mittee Chair, WQTV, 805 Fine Arts Building, Mur- satellite delivered TV weathercasts to Broadcast rules of local unions and carry out supervisory re- ray State University, Murray, KY 42071 -3342. Television and streaming on- demand Internet TV sponsibilities in accordance with the organiza- Women and minorities are encouraged to apply. weathercasts, is expanding it's sales division. We are tion's policies and applicable laws. Re- Equal education and employment opportunity, M/ seeking to fill two spots. We are presently seeking one sponsibilities include interviewing, training em- F/D, AA employer. National Spot Salesperson with National experience ployees; planning, assigning, and directing; in broadcast TV. You will manage and sell our existing appraising performances; timely communication TV barter inventory. You will also sell the streaming TV of employee performance issues; addressing com- ads on www.weathervision.com. NWN is also seeking plaints and resolving problems. You must have ex- one Manager of TV affiliate and Internet affiliate sales. cellent interpersonal skills and the ability to work SOUTHEASTERN ABC AFFILIATE seeks You will add both broadcast affiliates and intemet with individuals at different levels and from dif- dynamic motivator to lead it's sales management portals to our growing affiliate base nationwide. NWN ferent backgrounds. To perform this job suc- team. Local and National experience with proven currently serves 73 TV affiliates with daily on-air TV cessfully, you must be able to perform each track record in new business development. weathercastsviasatelliteandservesanumberof major essential duty satisfactorily and have strong or- Strong leadership, organizational and in- terpersonal skills. Send cover letter, salary his- portals like broadcast.com with over 100 on- demand ganizational skills and the ability to juggle multi- daily streamed custom weathercasts via to work tory and resume to: Box #01692 EOE. ple tasks simultaneously. Proven ability www.weathervision.com. contact: Edward St. within budgetary and operational limitations. Ex- Pe's, 601 -948- 7018. [email protected]. tensive RF, maintenance, transmitter, and technical studio production background required. A thorough knowledge of VHF /UHF /RF broad- NATIONAL SALES MANAGER Looking for a cast theory and operation and a working knowl- growth in a top 10 market? Are you opportunity GENERAL SALES MANAGER WTVT, the FOX edge of digital broadcast equipment. Hold a valid dynamic, self- motivated, organized and have top O &O in Tampa has an opportunity for an experi- FCC General Radio Telephone License. Must be in De- communication skills? WDWB/WB20 TV enced sales manager to manage and coordinate computer literate in Microsoft Word, Excel, Ac- National troit has an immediate opening for a the overall sales efforts of WTVT to achieve the cess, AutoCad and other applictions. Electrical track record of Sales Manager. Must have a solid station's financial goals. The successful candi- Engineering degree (EEE) from a four-year col- improving market share, creative selling and de- date will maximize the commercial inventory of lege or university a plus; or a minimum of 12+ veloping sales strategies. Working knowledge of the station and also oversee the management years related engineering experience with SBE in the managing of inventory, and the assisting and direction of the traffic and commercial pro- certification and/or training; or equivalent com- strong relationships ability to maintain and build duction departments. A minimum of three to five bination of education and experience. Send re- with National sales representatives sales offices years sales management experience at a local sumes and cover letters to: Chuck deCourt, We are looking for a team across the country. television station is preferred. Requires knowl- Director of Broadcast Operations and Engineer- player with a desire to lead, train and motivate. ing, WBBM -TV, 630 N. McClurg Court, Chicago, edge of inventory management systems, pricing Travel required. Please submit resume and cov- national and IL 60611. CBS is an equal opportunity employer. strategies, budgeting, forecasting, er letter, no phone calls. WDWB -TV- N.S.M., Hu- local media negotiation processes, traffic Rd. #1220, man Resources Dept. 27777 Franklin systems, new business development techniques, Southfield, MI 48034. WDWB, Granite Broadcast- and overall sales methods. Must have good ing Is An Equal Opportunity Employer. SALES CAREERS leadership and organizational skills, and the abili- ty to make decisions and motivate the staff. Send letter of interest and resume to: WTVT- FOX13, SALES MANAGER South Texas' top ACCOUNT EXECUTIVE KEPR -TV Tri- Cities, GENERAL HR Dept/BC, 3213 W. Kennedy Blvd., Tampa, FL our rated ABC station is searching for an exceptional WA is looking for an account executive to join 33609. No phone calls or faxes please. EOE/M/ team. must be versed in General Sales Manager to lead our staff of 9. In- local sales Candidates F /DN. broadcast ratings research, presentation skills ventory control and pricing, presentation skills and new business development. Applicants (Power Point), motivation and stability are all should be responsible, organized and self necessary skills. We've got a new state -of- the-art motivated. Send resume to: Station Manager, facility and a great place to live year round. BROADCASTING & CABLE... KEPR -TV, 2807 W. Lewis St., Pasco WA 99301. Please send resume to Human Resources, KIII- Women and minorities encouraged to apply. A TV, P.O. Box 6669, Corpus Christi, Texas 78466. THE PREFERRED CHOICE FOR division of Fisher Broadcasting, an equal op- EOE. portunity employer. DECISION MAKERS

JULY 10, 2000 I BROADCASTING & CABLE 81 CLASSIFIEDS

SALES CAREERS NEWS CAREERS

SENIOR ACCOUNTANT ABC7 Los Angeles is ENG AUDIO TECH Freelance Crew Company METEOROLOGIST /REPORTER FOX19, Cincin- seeking a Senior Accountant who will be re- based in Phoenix, Arizona seeks experienced ENG nati's hottest station, is looking for a top -notch sponsible for day-to -day general accounting func- audio technician. Minimum two years network meteorologist. We have a state -of- the -art tions, financial reporting, fixed asset maintenance news, sports and corporate experience a must. weather graphic system and a great team to work and special projects. This position will also assist We crew jobs nearly 360 days a year and are with. Your responsibilities include the weekend in budget and forecast preparation. College de- open to freelance or staff employment. In- weather newscast, filling in for M -F gree in Accounting or Finance with 2 -3 years of terested? Fax or e-mail resume to: 480 -367 -6688 meteorologists and news reporting when you are accounting experience is required. CPA pre- or [email protected]. not forecasting. Please send a non -returnable ferred. Please send your resume to: ABC7 Los tape to Pat Casey, News Director, WXIX -Tv, 635 Angeles, Attn: Kimberely Castillo, 4151 Prospect W. 7th Street, Cincinnati, OH 45203. No phone Ave., Dept. SRA/BC, Los Angeles, CA 90027. No calls. Pre -employment screening required. EOE. phone calls please. Equal Opportunity Employer. FOX19 is a Raycom Media station. ASST NEWS DIRECTOR Manage day to day news effort and scheduling of 45 person staff. WFMZ covers the northern tier of the Philadel- NEWS ANCHORS A Spanish TV station in a top CAREERS MARKETING phia market, producing 4 hours of news per day. 25 market located on the beautiful West coast is 2 years of management experience required. looking to start up a full time news operation. We Send resume to JOB# AÁ005, WFMZ -TV, 300 E are seeking news anchors, sports & weather, and MARKETING DIRECTOR Looking for the ul- Rock Road, Allentown, PA 18103. EOE. a strong news producer. Our Latino market is ex- timate creative challenge? Imagine leading an ploding and we are looking for strong corn - award -winning promotion team in the country's municators who can help us build a successful fastest growing market! You'll be promoting the news team. Qualified applicants must have two market's leading news team with all the toys, in- years experience. Fluency in Spanish and the cluding a chopper and a sat truck. You'll use BET NEWS (Black Entertainment Television) is ability to ad -lib is a must. Send non -returnable AVID's to build your topicals and image spots! seeking to hire reporters, writers, segment pro- tapes, resume and references to Blind Box Plus, you'll have the opportunity to help brand a ducers, producers and bookers on a contractual 01694 EOE. solid 24-hour local news channel. Wait, there's basis with a minimum of 3 to 5 years experience more! If you apply today, you'll also have the in major market television news. Please send re- chance to live and play in fabulous Las Vegas! sumes and tapes to: BET News, 1900 W Place NEWS PRODUCER Dayton area news leader is To apply, send a tape, resume and references to: N.E. Washington, D.C. 20018. No phone calls seeking a News Producer. Candidate must be DICK FRAIM, KLAS -TV, P.O. Box 15047, LAS please. creative with innovative ways to tell stories. Can- VEGAS, NV 89114, KLAS -TV is an Equal Op- didate must also posses the ability to be a leader portunity Employer. in the newsroom. College degree and one year line producing experience required. Send tape and resume to Jeff Zeller, Executive Producer, EXECUTIVE NEWS DIRECTOR KXLY BROAD- WI-HO-TV 1414 Wilmington Avenue, Dayton, OH 45420. TECHNICAL CAREERS CAST GROUP in Spokane WA seeking Execu- tive News Director to manage integrated TV /radio newsroom & direct program content for distribu- tion on TV, radio & web properties. If you are com- TRANSMITTER ENGINEER KPOM /KFAA -TV, NEWS PRODUCER Southwest Florida's news NBC 24/51, has a petitive, progressive, and an excellent com- position available for leader has an immediate opening for a News TRANSMITTER ENGINEER. RF and microwave municator with min 3 -5 yrs exp. as News Dir or Producer to produce newscast of a main week- experience and general FCC License EP, we want to hear from you. This is a tremen- Operator's day show. We are looking for someone who be- and SBE certification preferred. Send Resume to: dous opportunity to lead a professional, talented lieves in good journalism, has high production Charles Hoing, KPOM /KFAA, PO Box 4610, Ft team in state of the art facility to growth & suc- values and wants to produce news that's rele- cess. Send cover letter, resume, tape, and re- Smith, AR 72914. An Equal Opportunity vant. Must demonstrate solid news judgement, Employer. ferences before July 15, 2000 to: HUMAN RE- SOURCES MANAGER, KXLY BROADCAST have strong organizational abilities, have good writing skills and be capable of working with GROUP, 500 W BOONE AVE, SPOKANE WA others to produce a fast paced 99201, 509- 324 -4041. EOE. contemporary news program. STUDIO MAINTENANCE ENGINEER Must be College degree and a minimun of able to perform the following duties: install and two years producing experience. Salary based on Please maintain studio transmission equipment including experience. send tape, resume and re- ferences to: Liz Combs, News Director, WINK - video switchers, audio consoles, DVT, CG, SS, EXECUTIVE PRODUCER KCPQ- TV -13, a cameras, and robotics. Familiarity with automa- TV, 2824 Palm Beach Blvd., Fort Myers, Florida Tribune Station. Tired and Bored of the same old 33916. We are an equal opportunity employer. tion systems and master control environment. grind, the same old pressed shirt newscast? Should possess a general computer /networking Come to Seattle and help lead our new live, 3- background. Must be able to work on a rotating hour local morning news. We have a hot, new shift schedule. Candidate should have an morning show that has incredible people, and as NEWSWRITER WABC -TV is looking for an out- engineering degree or equivalent technical train- much, if not more staffing than anyone else in the standing newswriter who can also produce news ing. SBE/FCC certification a plus. If you want to market. It is a three -hour, live, local newscast series and special segments. The successful be a part of the exciting transition to HDTV in the with every thing from the usual: news, weather candidate must have excellent news judgement most exciting in the world, city please send your and traffic to the unexpected. We have a lot of re- and writing skills. A thorough knowledge of cur- resume and cover letter to: Kurl Hanson, Chief sources and a lot of creative ideas, now we need rent events, government and financial affairs is Engineer, 7 WABC -TV, Lincoln Square, New someone to bring it all together. You will work necessary. Sports knowledge is helpful. Experi- York, NY 10023. No telephone faxes calls or with multiple producers and writers to make sure ence working in a local television newsroom is please. We are an equal opportunity employer. all 3 hours flow. You must have a strong back- preferred. This is a demanding, high -pressure ground in all aspects of journalism, including position requiring patience, tenacity, and the abili- legal issues, writing standards and production ty to work exceptionally well without supervision. techniques. This job will also require overnight Show producing experience is helpful, as is an un- STUDIO MAINTENANCE ENGINEER needed hours. You must have at least 2 years supervisor derstanding of news feeds. Night and weekend for KRDO -TV, an ABC affiliate, in Colorado Spr- or management experience in broadcasting and/ schedules are likely. Please send cover letter, re- ings, CO. Must have broadcast station experi- or major- market line producing experience. Equal sume, references, writing samples and/or non- ence and the ability to repair and maintain VTRs, Opportunity Employer, women and minorities are returnable beta or VHS tape to: Bill Bouyer, computers and audio and video switching equip- encouraged to apply. No phone calls please. Senior Executive Producer, WABC -TV News, 7 ment. Send resume to: Pike Peak Broadcasting, Please send response to: KCPQ /KTWB TV, Lincoln Square, New York, NY 10023. No phone Attn: EEO Officer, P.O. Box 1457, Colorado Spr- Melinda Lawson SPHR, 1813 Westlake Ave N, calls, faxes, or E- mails. Please mention this ad ings, CO 80901. Pikes Peak Broadcasting is an Seattle, WA 98109. Fax 206- 674 -1693 email: when replying. We are an equal opportunity Equal Opportunity Employer. [email protected]. employer.

82 BROADCASTING & CABLE / JULY 10, 2000 i CLASSIFIEDS

NEWS CAREERS

PHOTOGRAPHER Channel 6 For the Heartland seeks a News Photographer. Must have at least 2 -3 years experience in television news, includ- ing creative shooting and editing of both hard news and features. Duties include microwave live truck operation and SNG camera and edit duties. Must be capable of carrying heavy equipment up to 60 pounds, have a valid driver's license, and be able to operate a car or van. Must provide tape of applicant's work. Call our job line at (402) 346 -6666 (ext.7772) for details. WOWT is a drug - free Company and requires pre -employment drug testing and background check. EOE. Send re- Are you sume and tape to: WOWT /Human Resources, 3501 Farnam Street, Omaha, NE 68131 -3356 Fax (402) 233-7885 or Email hr @wowt.com. human?

TLC is all about the human experience, wi'h its life unscripted approach to us PHOTOJOURNALIST WANTED! We're looking storytelling. Contact today about the following position Posed out for the best shooter in the shop. KCRG -TV is of our Bethesda, MD headquarters: looking for a photojournalist who can tell a story with just pictures and sound. You should be EXECUTIVE PRODUCER creative with video and live presentation, and solid with an editor. Send tape and resume to You will review, edit and approve preliminary/final treatments, shooting scripts, production Personnel Coordinator, KCRG, P.O. Box 816, schedules, narration and rough-cuts /final versions of programs; participate in casting Cedar Rapids, IA 52406 EOE Drug Testing Re- and talent auditions; provide editorial direction to program producers; supervise all quired. production phases; assist with production of broadband interactive online components; assure effective oversight of production budgets and problem resolution; select, train and assign direct reports; and evaluate and manage staff performance. Requires a BS /BA in PRODUCERS If you can produce daily a related field, or equivalent, 5 years' field or studio production experience as a producer newscasts with style and substance, send me a or writer, an understanding of multimedia development, broadband and production, o tape with examples of your best work. I'm looking for serious players who can produce well under background as a Senior/Executive Producer with strong communications, leadership, all conditions. Send your tape and resume to: interpersonal and motivational skills. Knowledge of production companies in the US and Steve Rollison, News Director, "ABC NewsChan- Europe is preferred. Set your career irr motion and enjoy a nel 27, WtXL -TV, 7927 Thomasville Road, competitive salary and benefits package Forward your resume Tallahasse, FL 32312, EOE. to: Discovery Communications, Inc., HR /EH /BC, 7700 Wisconsin Ave, Bethesda, MD 20814; FAX: (301) 7713885; C e-mail: Expiare [email protected]. No phone calls, please. ASSIGNMENT EDITOR L /PRODUCTION T EOE, M/F /D /V. ASSISTANT Freelance Crew Company based in LIFEUNSCRI PTED Phoenix, Arizona seeks phone -friendly Assignment TLC is o network of Discovery Communications, Inc Editor /Production Assistant with local news experience. We crew for the Networks and need help with incoming calls phones and day -to -day production shoots. If interested, please Fax or e- TELE VISION NEWS PHOTOGRAPHER Top 40 WRDW -TV Augusta, Georgia's top -rated news mail resume /work experience to: 480- 367 -6688 or station is looking for a top notch NPPA oriented team, seeks aggressive, level- headed, energetic [email protected]. photographer. If you know how to tell a story that person to manage Assignment Desk. Must have wins viewers and awards, we are interested in solid editorial judgment, leadership skills and seeing your work. We are looking for a creative know how to manage microwave live trucks and SPORTS TALK HOSTS New Western New York team player that is not afraid to try something digital satellite truck. Journalism or communica- radio station seeking morning and afternoon new. Must work well under deadline. If you have tions degree preferred. Excellent opportunity for drive sports talk hosts. Individual should have at least two years Experience and enjoy c obber- reporters, producers or experienced video - five years experience, have in -depth knowledge ing the competition, send tape and resume to: graphers with news management; definitely not a of Buffalo based sports teams, possess Margie Candela, WWMT Human Resources, 590 job for recent college grads or beginnners. Cover journalistic instincts, and be an entertainer. Trash W. Maple St., Kalamazoo, MI 49008. letter and resume to: WRDW -TV Human Re- talkers need not apply. Tapes and resumes source Officer, P.O. Box 1212, Augusta, GA should be sent to: John Demerle, 795 Indian 30903 -1212. Pre-Employment Drug Screening Church Road, West Seneca, New York 14224. Required. EEO. NO PHONE CALLS PLEASE.

SPORTS REPORTERS WFMZ needs a Sports SR. WRITER/PRODUCER PAX TV is America's WRGB the CBS affiliate in Albany, NY has im- Reporter/Fill in Anchor for our Berks Edition fastest growing network, now reaching 81% of mediate openings for the following positions: Newscast in Reading. Unless you love local high TV households nationwide. And our new part- NEWSCAST PRODUCER (2) -- Must be a smart, school sports and believe in hard work, don't nership with NBC means incredible opportunities aggressive team player with excellent writing skills. bother to apply. Lots of live opportunities. Some for the highly motivated and wildly creative pro- Experience as producer preferred. Include a VHS shooting required. Send non -returnable VHS ducer who wants to break out ahead of the pack. of your latest aircheck. NEWS ASSISTANT (2) -- tape to JOB# AA004, WFMZ -TV, 300 E Rock We're looking for dynamic, experienced senior We're looking for the next GIANT newscast pro- Road, Allentown, PA 18103. EOE. writer /producer with at least 3 years of network pro- ducer! Are you a broadcast journalism grad look- motion experience, excellent writing skills, and ing for a start in TV news? This entry level op- the ability to juggle numerous projects and meet portunity is for a smart, aggressive team player tight deadlines. Qualified candidates please send who expects to win. So are you willing to enlist in resume AND REEL to: PAX TV Creative Ser- FAX YOUR AD: producer boot camp? Send your resume to: vices, 12001 Ventura Place, Suite 600, Studio Joseph Coscia, News Director, WCRG, 1400 City, CA 91604. No phone calls, please. Equal Balltown Road, Niskayuna, NY 12309. EOE. Opportunity Employer. 2I2- 206 -8327

JULY 10, 2000 / BROADCASTING & CABLE 83 CLASSIFIEDS

PROMOTIONS CAREERS MISC CAREERS

PROMOTION MANAGER Midwest affiliate de- all Y 1LII1111WMINIiIrIM711A\IINN dicated to a strong News product is accepting re- sumes. Applicants need to have a 3 -5 years ex- perience in the television broadcasting promotion field, as well as possess strong leadership, orga- nization and planning skills. Seeking a team player that will creatively expand the station's S B G News Image, Proof of Performances, and gener- SINCLAIR BROADCAST GROUP al on -air promotion campaigns. Strong writing and production skills a must, as is non -linear edit- ing. Avid also a plus. This could be the opportuni- ty for a Promotion Producer /Editor to make the Sinclair Broadcast Group, Inc. owns or programs 61 TV transition to management. EOE. Send resume to: Blind Box 01693 EOE. stations in 40 markets and has affiliations with all 6 networks. We reach nearly 25% of the U.S. and aggressively lead the evolution of broadcasting in technology, programming, SENIOR MANAGER of Sponsorships and Promo- tions, Latin America. (Miami, Florida location) Re- promotions, and sales. We seek the one element which gives us quires a bachelor's degree in business, law, the communications or humanities field and two the edge on the competition and the power to stay on top - years of experience in the job offered or two best people in the business. If you're looking for a position in years of advertising sales trade marketing and pro- motions experience. Stated experience must in- the broadcast industry at any level, chances are we have the clude developing, executing and planning of con- tests, promotions and advertising sales trade perfect place for you. Some of our current vacancies include: marketing for Latin American markets, especially Mexico and Brazil; developing cross-media in- O Art Director 0 Photographers itiatives with television as the primary medium; and managing marketing staff. Must be fluent in D Local Sales Manager O Writers/Producers oral and written English, Spanish and U National Sales Manager 0 Anchors/Reporters Portuguese. Develop, execute and plan in- novative contests, sponsorships, promotions, and 0 Master Control Operators U Account Executives advertising sales trade marketing initiatives in Spanish and Portuguese for Latin American Explore your opportunities at: market (especially Brazil and Mexico) for advertis- ing sales clients. Ensure that contests and promo- tions are developed in compliance with the host www.sbgi.net country's legal regulations, in particular in major markets such as Mexico, Brazil and Argentina. Responsible for strategic development and plan- ning of advertising sales trade marketing efforts Sinclair is proud to be an Equal Opportunity Employer and a thug -Free throughout Latin America. Liaise with other Workplace. Women and Minorities are encouraged to apply. divisions to develop cross -media marketing in- NNINNIIINV titiatives, with television as the primary medium, in Spanish and Portuguese for Latin American market. Oversee the planning, design and execu- tion of client events and advertising sales trade shows. Manage trade advertising sales market- PRODUCTION CAREERS ing budget for Latin America. Manage marketing staff in Miami, Atlanta and Latin America. 40hrs./ TELEVISION PRODUCER KACT -TV is looking wk. 8:30 -5:30. Apply with resume to: Turner PRODUCER /WRITER Music Documentary for an experienced Producer /Director. Must be Broadcasting System Latin America, Inc., do Series - Seeking enthiusiatic and talented pro- able to handle multiple projects. 3 years experi- Karen Bronzo, 420 Fifth Avenue, 6th Floor, New ducer /writer for critically acclaimed documentary ence in single & multi -camera directing. Strong pro- York, N.Y. 10018. series. Minimum five years of documentary and/ or news producing experience necessary. Must ducing, writing, technical & video editing skills. have strong writing skills (with emphasis on Competitive salary and outstanding benefits. App- storytelling), extensive interviewing and field pro- ly (post marked) by 7/21/00, City of Aurora, Hu- ducing skills, and familiarity with all aspects of man Resources, 1470 S. Havana St., Aurora, Col- post -production. Please send resume and reels orado 80012. Fax: 303 -739 -7243. to Reply to Box 01689 Equal Opportuniy www.ci.aurora.co.us. FINANCE & ACCOUNTING CAREERS Employer.

PRODUCTION MANAGER Energetic, "Can Do ", TELEVISION PRODUCTION ASSOCIATE CHIEF FINANCIAL OFFICER KTRV Fox 12 in team player with exceptional writing and editing KACT -TV needs a Production Associate with Boise, Idaho, one of the countries top Fox af- skills... we're looking for you! WTXL/WBXT-TV in strong skills in videography, lighting, linear & non- filiates, is currently looking for a Chief Financial Tallahassee, Florida has an opening for a Com- -linear editing & computer graphics. Associate's Officer. The individual must be a certified CPA mercial Guru who will work directly with sales de- Degree or 2 years related experience required. with a four-year college degree and minimum of partment and local clients to produce television Equivalent combination of training & experience four years experience in broadcasting account- commercials. Candidate should have working considered. Competitive salary and outstanding ing. A working knowledge of cash flow and cash knowledge of VideoSphere, Adobe Premiere, benefits package. Apply (post marked) by 7/21/ position forecasting, monthly financial state- After Effects, DVC Pro and Adobe Photoshop. 00, City of Aurora, Human Resources, 1470 S. ments, annual budgeting, credits and collections, This is a full time salaried position plus benefits. Havana St., Aurora, Colorado, 80012. Fax: 303- and Human Resource Administration is required Send your resume and tape to: Human Re- 739 -7243. www.ci.aurora.co.us. of applicants. If you are this person and can work sources, WTXL-TV, 7927 Thomasville Road, with all departments' as well as corporate person- Tallahasse, FL 32312. WTXL is an equal op- nel, please send resume to: KTRV Fox 12, Attn: portunity employer. General Manager, P.O. Box 1212, Nampa, ID www.broadcastingcahle.conl 83653.

84 BROADCASTING & CABLE / JULY 10, 2000 CLASSIFIEDS

CREATIVE SERVICES CAREERS FOR SALE STATIONS

CREATIVE SERVICES DIRECTOR The ABC af- SENIOR DESIGNER Boston's Number One filiate in Youngstown, OH, is looking for News Station and NBC affiliate seeks highly PATRICK COMMUNICATIONS a creative hands -on manager to lead a 5 person creatve senior designer with 3 years experience department to the next level of on -air and event to manage on-air graphics and special projects. promotion. Three years of experience in writing Print and television experience including Quantel topical/image spots, plus non-linear production a Paintbox and Hal required. Adobe Photoshop, Il- CP Class C plus. Send resume and VHS tape to Vince lustrator and After Effects experience a plus! De- Rocky Mountain - Nelson, WyTV, 3800 Shady Run Road, gree preferred. Send resume and tape to: Human FM. Great location. Youngstown, OH 44502. NO PHONE CALLS Resources BC 710, WHDH -TV, 7 Bulfinch Place, PLEASE. EOE/M /F. Boston, MA 02114. An EOE, M /F /DN. New Mexico small market FM - Minimal competetion. Perfect for owner /operator. RADIO

Profitable FM station - Mid - Atlantic resort community. Signinficant SALES CAREERS upside.

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EMPLOYMENT SERVICES FACULTY CAREERS ,"I S_' Radio & TV Jobs in the Beautiful Northwest! KNIGHT Washington State Association of Broadcasters CHAIR Job Bank. Phone: 360- 705-0774 Fax: 360- 705-0873 www.wsab.org REPORTING COLLECTION AGENCY The S.I. Newhouse School of Public MEDIA COLLECTION Communications at Syracuse University is DREAM TEAM seeking to fill The Knight Chair in Political Reporting. This is a full -time, tenured position at the rank of Full Professor. CCR The Chair is supported by a generous grant from the John S. and James L. Attorney (former broadcast/cable ad sales Knight Foundation. manager NBC -TV, Katz, Petry, Lifetime) and staff handle the USA's top media The school is seeking a veteran print and /or broadcast reporter who has firm's collection accounts offering: significant experience covering all aspects of the campaign, election, and

1. Unequalled knowledge of media business. governance processes at the national, state or local level. National experience 2. Ten years of unequalled /documentable is preferred, but journalists who have received national recognition for state recovery rates. 3. Customized reporting. or local coverage are encouraged to apply. 4. Competitive contingent fee schedule. 5. References available. The Knight Chair will teach political reporting, media -government relations, and such other courses as will help prepare the next generation of political When sending your ad -sales collection claims to CCR, please include your rate card and a list of avails. reporters. To bring attention to new thinking in this area, The Knight Chair Because after we "sell" your over -due clients on the wisdom of paying the balance, will convene conferences and symposia, build bridges to the Maxwell School we'll include a new order in the deal if you like). of Citizenship and Public Affairs at Syracuse University, and disseminate Call/Write: original work. One focus of the teaching and scholarship should be the impact CCR George Stella 1025 Old Country Road Suite 303S of the Internet on the political process. Westbury, NY 11590 In addition to salary and benefits, the position provides clerical assistance and Tel: 516 -997 -2000.212- 766 -0851 Fax: 516 -997 -2071 for travel, conferences, publications, computer hardware and software, E -Mail: CCRCollect @AOL.com funds and other technology. Candidates should send a letter of intent, a professional resume, representa- CAPTION SERVICES tive examples of their best work, and the names and addresses of three references to: David M. Rubin, Dean, S.I. Newhouse School of Public Communications, Syracuse University, 215 University Place, Syracuse, NY 13244 -2100. Applications will be considered on a rolling basis until the position is filled. The School seeks to fill the Chair following the 2000 Presidential election, either by January 2001 or August 2001. A baccalaureate degree is required, a master's degree is preferred. The Newhouse School at Syracuse University is regarded as one of the nation's leading professional schools of mass communication in a liberal FACULTY CAREERS arts setting, with 1,700 undergraduates, 150 master's students, 15 doctoral students, and a faculty of 57. The city of Syracuse supports a symphony JOURNALISM PROFESSOR The Donald W. orchestra, an opera company, a repertory theater, minor league baseball and Reynolds School of Journalism at the University hockey, and a Division One athletics program. It is a half-day's drive to of Nevada, Reno is seeking a tenure track assis- New York City, Philadelphia, Boston and Toronto. For more information tant professor of broadcasting journalism who can inspire our students to write and produce about Syracuse University and the Newhouse School please visit the follow- journalism for broadcast and online distribution. ing websites: www.syr.edu or newhouse.syr.edu For complete information see: http: // www.unr.edu /journalism. The University of Ne- Syracuse University is an equal opportunity employer and encourages appli- vada is an AA/ED employer. cations from women and minorities.

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has continued to post the to become a partner at story on its Website. the Washington law Don't look over your firm of Wilkinson, Bark- AT &T and Charter Com- munications quit talks er, Knauer LLP. Belvin, shoulder, ABC former counsel to FCC late last week on a Is ABC feeling the ratings pressure from CBS' deal to swap cable sys- Commissioner Jim Quello, had planned to leave her summer reality programs? Well, ABC executives and tems. Charter had agreed post last year but stayed the producers of Who Wants to Be a Millionaire? held to trade systems serving on to help Committee a press conference last Thursday to discuss the game 632,000 customers to Chairman John McCain show's upcoming million -dollar winners. Kim Hunt, of AT &T in exchange for (R- Ariz.) run for president. Tennessee, won the million -dollar prize on the July 6 AT &T systems serving episode of Millionaire, and another contestant will win 704,000 customers. Talks The cable industry and the prize by July 13, ABC executives announced last became snagged when programmers have week. Charter realized that reached a draft agree- Trying to quash rumors that the network was push- AT &T's systems needed ment that would raise ing easier questions in an effort to raise viewership, more fixing up than origi- the royalty rates cable Millionaire producer Michael Davies went on the nally thought. Charter was operators pay to carry defensive at the press conference. "We've had about also supposed to buy the distant network signals 2% to 3% of our contestants win the million, and that Los Angeles system of and superstations. The seems about the right percentage." more than a half million change would amount to top -rated Meanwhile, ABC overcame CBS' subscribers that AT &T just only a small rate hike - series Survivorto win the week of June 26 -July 2 in bought from MediaOne. In about one -tenth of one both total viewers and adults 18 -49. Although Sur - March, AT &T changed its percent -out of a total roy- vivor was the highest -rated show in both adults 18 -49 mind after a review of the alty pool that ran to about (9.6 rating) and total viewers (24 million), ABC's dom- market showed increased $150 million last year, says inance with Who Wants to Be a Millionaire? and Peter profits and subscribership. Bill Roberts, senior coun- Jennings' special report on Jesus were too much for sel at the U.S. Copyright After months of difficult the rest of the networks. Office. The draft agree- negotiations, Comedy ABC averaged 10 million viewers and a 3.3 rat - ment must be put out for has landed a ing/11 share in adults 18 -49 for the week, according Central public comment before the deal for a new come- to Nielsen Media Research. ABC had four of the top Copyright Office can for- dy series by Robert five most watched programs of the week, including mally agree to the change. the network's three Millionaires and Peter Jennings Smigel. The former `Late If no one objects, it will Reporting, which finished third for the week in total head writer for the changes for the With adopt viewers with 16.6 million viewers. Night next five years. CBS finished the week in second place in total O'Brien' is best -known viewers with 9.4 million. NBC finished just behind for producing popular Susan Eid, vice presi- ABC in the adults 18 -49 demo with a 3.2 rating. In cartoon shorts on Satur- dent of federal rela- total viewers, NBC placed third with an 8.2 million day Night Live and, tions for MediaOne average, followed by Fox with 5.9 million. CBS fin- recently, for performing Group, is taking Mar- ished third in adults 18 -49 with a 3.0 rating and Fox as Triumph the Comic sha MacBride's place fourth with a 2.5. UPN managed to beat The WB in Insult Dog on Conan. The as mass media adviser both categories once again, averaging a 1.3 rating in show, tentatively titled TV to FCC Commissioner adults 18 -49 and 3.0 million viewers. The WB scored Funhouse, will feature Michael Powell. a 1.0 rating in the demo and 2.5 million viewers. new cartoon shorts, live MacBride recently joined -Joe Schlosser sketches plus cartoons The Walt Disney Co.'s from SNL and the short - Washington office. Eid has A second producer has teaches in Chicago, claims lived Dana Carvey Show, been at MediaOne Group sued CNN over losing the network wrongfully ter- including The Ambigu- since January 1995. Duo. The his job in the wake of minated him and defamed ously Gay A federal appeals court the Operation Tailwind him. Oliver sued the net- negotiations were espe- in Washington Friday story in 1998. The net- work last year and settled cially complicated upheld the FCC's deci- work fired Jack Smith and her case five weeks ago for because Smigel owned sion to deny dual ana- co- producer April Oliver an undisclosed amount. some rights to the older log/digital allotments product but NBC and after their story, which The legal effect of Internet to stations that did not Universal Television held alleged that the U.S. used posting could affect the have their construction certain rights as well. nerve gas on defectors, case: Smith's lawyer told permits approved by drew considerable fallout Associated Press they Pete Belvin, senior April 3, 1997. Pappas from the military and others expect to get around a counsel to the Senate Telecasting and a handful who vigorously denied the one -year statute of limita- Commerce Committee, of other stations argued that claims. Smith, who now tions because the network is leaving Capitol Hill the decision was unfair and

88 BROADCASTING & CABLE / JULY 10, 2000 IN BRIEF would jeopardize the viabili- ties: president and CEO service next year after closed the refusal clause. ty of many new stations of Acrodyne Communi- launching two more satel- The item inaccurately report- during the transition to digi- cations, a broadcast lites by November. ed that McCluggage never tal TV. But the court said transmission systems inquired Clarification: A "Closed about USA's refusal the FCC rightly tried to bal- manufacturer in which Sin- right or it Circuir' item on July 3 discussed with ance "the trade -offs among clair has a 34% stake. He described Delaware Chan- McMahon. Trial transcripts competing interests." will succeed Robert Man- cellor William Chandler's show that he did ask WWFE cuso, who resigned last Daniel T. Pecaro, former opinion denying USA Net- and its agent several times week but will continue as a r president and CEO work's attempt to block about any contract encum- of member of the board. WGN Continental Broad- World Wrestling Federation brances beginning in casting Co. (now Tribune Sirius Satellite Radio's Entertainment's move of its November 1999 and dis- Broadcasting) died of can- stock price shot up programming to Viacom's cussed them with McMahon in cer on June 23 in May- along with its first satel- TNN network. Chandler January 2000. The discus- wood, Ill. He was 74. His lite, launched from Kazakh- questioned testimony by sion was part of an attempt by career began in 1954 as a stan at 6:08 p.m. ET June Kerry McCluggage, chair- USA to demonstrate that member of WGN radio traf- 30 aboard a Proton /Block man of Viacom's Paramount WWFE and Viacom were fic department and DM launch vehicle, the New Television Group, and Linda acting in bad faith, a con- York spanned nearly 30 years -based company said. McMahon, CEO of the tention the judge rejected. Sirius' stock rose its a until his retirement in 1981. from WWFE, about the timing of On separate matter, Chan- closing price of $44.3125 WWFE's disclosure to Via- dler found that the testimony Nat Ostroff, vice presi- on June 30 to close at com that USA had a right of of McCluggage and McMa- dent of new technology $48.625 July 3. By last Fri- first refusal to match any hon was "persuasive and for Sinclair Broadcast- day, the price had declined rival offer. They said that, credible." We regret not con- ing, is adding another to $46.6875. Sirius hopes to between May and October tacting McCluggage directly job to his responsibili- start selling its subscription 1999, WWFE had not dis- for his comment. Broadcasters push for decision on editorials

After waiting nearly a year for the FCC to comply with a but each time has been locked in a 2 -2 tie. court order, broadcasters are asking federal judges to Agency chairman William Kennard has recused him- give the agency a three -month deadline for justifying its self from the debate because he was a lawyer at the personal attack /political editorial rules or else wipe National Association of Broadcasters in the early those regulations off the books. 1980s, when the group filed one of the original petitions The Radio -Television News Directors Association and to repeal the ban. the National Association of Broadcasters last week said Under the current lineup of commissioners, Democ- the FCC has not lived up to an Aug. 3, 1999, court order rats Susan Ness and Gloria Tristani have voted to keep to explain why the rules should remain in force. Conse- them on the books while Republicans Harold Furchtgott- quently, the federal appeals court in Washington should Roth and Michael Powell have urged their elimination. vacate the rules immediately or give the FCC an October Last summer the court decided the rules impinge on deadline to provide justification, the groups said. stations' First Amendment rights, but allowed them to The rules require stations making political endorse- stay in force peiding the FCC's filing. ments or airing personal attacks to offer airtime to other FCC staffers said the commissioners have spent very candidates or targets of attack. Supporters argue that little time examining the rule since last year's decision broadcast outlets are too powerful an influence on pub- and are a long way from reaching a decision. lic opinion and too scarce a resource to deny victims of Andrew Schwartzman, president of Media Access on -air attacks the right of reply. Broadcasters, however, Project and a supporter of the rules, said that without say the rules violate the First Amendment and dissuade Kennard's invclvement, a court response has been stations from taking editorial stands. given little prior ty. "I'm very frustrated that the FCC has `Their perverse effects are particularly acute as electron- been too busy to deal with this unfortunate situation, but ic journalists strive to amplify debate surrounding our with Bill Kennard out that leaves this in limbo," he said. national election," said RTNDA President Barbara Cochran. "It would be very easy for the commission to justify the The FCC has long been split over the rules. Since rule, they just haven't done it. Now I hope they will." 1997, the commission has voted three times on repeal, - Bill McConnell

Printed in the U.S.A. Founded In 1931 as Broadcasting, the News Magazine of the Fifth Estate. - Broadcasting Telecasting' introduced in 1945. Television' acquired in 1961. Cablecasting' introduced in 1972. Broadcast- ing/Cable introduced in 1989. Broadcasting & Cable introduced in 1993. Broadcasting & Cable® is a registered trademark of Reed Publishing (Nederland) B.V., used under license. Telemedia Week® is a registered trade- mark of Reed Elsevier Inc. *Reg. U.S. Patent Office. Canners. Incorporating The Fifth Estate TELEVISION BroadcastingGi Broadcasting & Cade (ISSN 0007 -2028) (GST 4123397457) is published weekly, except at yeses end when two issues are combined, by Cahners Business Information, 245 West 17th St., New York, NY 10011. Cahners Business Infor- mafion is a division of Reed Elsevier Inc., 275 Washington St., Newton. MA 02158 -1630; Brian Nairn, Chief Operating Officer; John Poulin, Senior Vice President, Finance; Glenn Rogers, Executive Vice President. Broadcasting & Cable copyright 2000 by Reed Elsevier Inc. All rights reserved. Broadcasting & Cable is a registered trademark of Reed Elsevier Properties Inc.. used under license. Periodicals postage paid at New York, NY, and additional mailing offices. Canada Post International Publications Mail Product (Canada Distribution) Sales Agreement No. 0607533. Postmaster, please send address changes to Broadcasting & Cable, P.O. Box 15157, N. Hollywood, CA 91615 -5157. Rates for non-qualified subscriptions, including all issues: $149, USA Canada $219 (includes GST), Foreign Air $350, Foreign Surface $199. A reasonable tee shall be assessed to cover handling costs in cancellation of a subscription. Back issues: except for special issues where price changes Indicated, are single copies are $7.95 US, $10 foreign. Please address all subscription mail to: Broadcasting & Cable, P.O. Box 15157, N. Hollywood CA 91615 -5157. Microfilm of Broadcasting & Cable is available from University hficrofilms, 300 North Zeeb Road, Ann Arbor. MI 48106 (1-800 -521-0600). Cahners Business Information does not assume and hereby disclaims any liability to any person for any loss or damage caused by errors or omissions in the material contained herein. regardless of whether such errors result from negligence, accident or any other cause whatsoever.

JULY 10, 2000 / BROADCASTING & CABLE 89 EDITORIALS lowil ßroacastFng&CÍIe COMMITTED TO THE FIRST AMENDMENT AND THE FIFTH ESTATE www.broadcastingcable.com William McGorry/GROUP VICE PRESIDENT/212 -463-6543 Lawrence Oliver / GRoup PUBLISHER /212 -463-6544 Donald V. West /Group EDITOR IN CHIEF/202- 463.3701 Chop off these rules Harry A. Jessell /EDITOR/212-3376964 Denise O'Connor /ASsocIATE PususHER/212- 337 -6961

EDITORIAL/NEW YORK When the FCC threw out the so -called fairness doctrine in 1987, finding it an uncon- Harry A. Jessell /EDITOR /212- 3376964 stitutional abridgement of broadcasters' First Amendment rights, this page was con- P.J. Bednarski/ ExECuTIVE EDITOR /212- 337-6965 McClellan /DEPUTY EDITOR /212-337 -7023 prune away the personal- attack and political - Stephen fident that the agency would quickly John M. Higgins / DEPUTY EDITOR /212- 337 -7024 editorializing corollaries -the branches of a diseased tree that had just been felled. Susan Qualtrough /MANAGING EDITOR /212- 4636432 It seemed like a no- brainer. In a1983 proposal to eliminate the rules, the FCC Evette Porter /ASSISTANT MANAGING EonoR /212- 337 -7148 Glen Dickson /ASSOCIATE EDITon /212- 3376952 concluded that the rules, which force broadcasters to seek out the targets of Richard Tedesco/AssoCATE EDITOR /212- 337 -7025 political attacks or editorials and offer them airtime, "afford a right of access for Ken Kerschbaumer /AssocIATE EDITOR /212- 337.7011 Deborah McAdams /STAFF WRITER /212- 337 -7027 specific individuals to a broadcaster's facilities, thereby removing from Patricia A. Carter /SENIOR COPY EDrroR /212 -337 -7143 licensees almost all editorial discretion" Beatrice Williams- Rude /COPY EDITOR /212- 337 -7140 Nancy Catmull /EDITORIAL AssIsTANT /212- 337 -7141 Fourteen years after the doctrine fell and 17 years after that first proceeding, the Beth Shapoud /EDITORIAL INTERN /212.337 -7147

commission has changed hands several times, the Berlin Wall is now a paperweight, DESIGN /NEW YORK but the political- editorializing and personal -attack rules remain on the books. Todd J. Gast/ART DIREcroR /212- 337 -7017 /ASSISTANT ART DIRECTOR/212-337 -7144 The explanation du jour is that the issue is at a political stalemate, with the Adam Woods EDITORIAL/WASHINGTON Republicans and Democrats divided and Chairman Kennard out of play because, Donald V. West /GROUP EDITOR IN CHIEF /202. 463-3701 as a lawyer at NAB, he was involved in making a case against the rules. John S. Eggerton /DEPUTY EDIToR /202- 4633712 Dan Trlgoboff/SENIOR EDITOR /301. 260.0923 Last week, the NAB and RTNDA, tired of beating their heads against a wall, Elizabeth A. Rathbun /AssocIATE EDITOR /202-4633709 petitioned a court to get the FCC to either throw out the rules or explain why Paige Albinfak, /ASSISTANT EDITOR /202 -463-3708 to force the Bill McConnell /STAFF WRITER /202- 4633706 they were being retained. We support that petition and urge the court Elm McAvoy /CONTRIBUTING EDTOR/544341 -4234 commission's hand. Kira Greene /CoNTRIeuTING EDITOR/703-683-5567 Rick Higgs/SYSTEMS MANAGER /202 -463-3718 Alisa Holmes /WEB PRODUCTION MANAGER /202-4633703 Doris Kelly /OFFICE MANAGER /202 -463.3711 Harvest of shameful) EDITORIAL /LOS ANGELES Joe Schlosser /BuREAU CHIEF/323-549.4111 Susanne M. Ault/STAFF WRITER /323965-5361

The CBS eye that once represented the foresight of a Paley or the penetrating ADVERTISING /NEW YORK gaze of a Murrow now belongs to a peeping Tom. We are speaking here chiefly Denise O'Connor/ASSOCIATE PueusHER/212-3376961 site, which allows viewers to track Big Brother's partici- Yvonne Pettus /SENIOR ACCOUNT EXECUTIVE /212-3376945 about the CBS Web Michael Farina /AccouNT EXECUTIVE /212-337 -6941 pants like lab rats in a video maze, or flies caught in a Web of cameras. Rob Payne /Accoure ExecunvE /212- 337 -7022 What we saw on the Web site, however, was a lot of people brushing their John Snyder /SALES CooRDINATOR /212- 3376940 Dana Levitt /MARKETING SERVICES DIRECTOR/212 -0636546 teeth and cleaning the pool and talking about how powerful the toilet is (we Georgina Sculco /ART DIR.,CREATIVE SERvicEs/212-337-7154 wonder if there is a metaphor there). We also heard some language that CBS had CLASSIFIED ADVERTISING /NEW YORK at one point suggested would not be on the Web site or the TV show. We had Mari Atauml/ Nam SALES REPRESENTATIVE /212-337-6960 Tamlka Brown /ADVERTISING SALES COORDINATOR/212- 337 -7073 wondered how it would be possible for the network or producers to keep Rebecca Roberta /ADVERTISING SALES INTERN /212-3376962 unscripted people from exercising their vocabularies in video streamed live on ADVERTISING/LOS ANGELES the Web. course, they can't. Marcia OrCUtt /ADVERTISING DIRECTOR, SYNDICATION /323-549.4114 Of Eric Low /SALES COORDINATOR/323549 -4113 As we clicked through CBS' Web site to get to the Big Brother real -time video, Chuck BOIkCOM /DIRECTOR OF TECHNOLOGY ADVERTISING there was that famous eye leading us to our destination, which wound up being 775-852-1290; Fax 775-852 -1291; email: chuckbolk @aol.com in the sink. We were kind of surprised the Web cams EVENTS close -ups of people spitting Steve Labunski /DIRECTOR, SPECIAL EvENTs /212- 337 -7158 didn't follow the contents down the drain. We guess it's only a matter of time. Sandy Friedman /SPECIAL EVENTS COORDINATOR /212- 4636740 PRODUCTION /NEW YORK Luis Mendes /PRODUCTION MANAGER/212- 4636524 Justin Torres/PRODUCTION AssIsTANT /212 -4636571 Hold the anchovies CIRCULATION /NEW YORK Cheryl Miller /CIRCULATION DIRECTOR /212 -463-6651 This time, it's different. In the past, when cable operators promised interactive John LaMarca /CIRCULATION MANAGER/212 -337-7080 SUBSCRIPTIONS TV -a wide array of services including everything from VOD to ordering that BROADCASTING & CAeLE: 804554-5729 elusive pizza -we were disappointed. BROADCASTING & CABLE YEARBOOK: 804521 -8110 In the early 1980s, QUBE and its less celebrated clones turned out to be CABLEDAY: 804563-9056, TV FAX: 800-554 -5729 OFFICES mechanisms for winning cable franchises. Once the franchises were all gone, so New York: 245 W. 17th St., 10011 were QUBE and the others. 212 -645 -0067; Edit Fax 212 -337 -7028; Ad Fax 212 -337 6948 Washington: 1627 K Street NW, 20006 In the early 1990s, the talk was of full -service networks that would spring 202.4633711; Edit Fax 202 -463-3742 from the convergence of the telephone and cable industries. Those networks, Los Angeles: 5700 Wilshire Blvd., Suite 120, 90036 however, lost their way on the information superhighway. 323-549 -4100; Edit Fax 323937 -4240; Ad Fax 323-937 -5272 1 But this time, it is different. The interactive services that cable operators are Câhriers® now working on are not clunky add -ons. They are natural outgrowths of other i proven technologies, namely the Internet, which has been a hothouse for inter- CANNERS BUSINESS INFORMATION Marc Toren/CHIEF EXECUTIVE OFFICER active functionalities, and the digital set -top box, which provides the necessary Brian Nairn /CHIEF OPERATING OFFICER set -top intelligence. We may never get that pizza, but we are confident that, at Glenn Rogers /EXECUTIVE VICE PRESIDENT ENTERTAINMENT, COMMUNICATIONS AND MEDIA GROUP the very least, we will soon have a chance to watch The Sopranos when it suits Dan Hart/VICE PRESIDENT, FINANCE our schedule, not HBO's. Sol Taishoff/FOUNDER AND EDITOR (19041982)

90 BROADCASTING & CABLE I JULY 10, 2000 ROADCASTERS' SERVICE TO COMMUNITIES

Last year, local radio and television broadcasters generated $8.1 billion in community service. MAKING A DIFFERENCE FOR KIDS Making our children's lives better is one of the mcst important goals of those efforts. From airing public service announcements to raising funds through on -air appeals, local broadcasters bring community service home every day.

Broadcasters help commun.ties figilht problems like fanity violence, drug and alcchoi aouse. We support immunization drives and raise millions of dollars for local children's hospitals. It's all in a broadcast day's work.

AMERICA'S LOCAL BROADCASTERS.

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