Auburn and Edgewood Avenues Commercial Subarea DESIGN GUIDELINES Atlanta, Georgia Auburn and Edgewood Avenues Commercial Subarea Design Guidelines
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Auburn and Edgewood Avenues Commercial Subarea DESIGN GUIDELINES Atlanta, Georgia Auburn and Edgewood Avenues Commercial Subarea Design Guidelines Atlanta, Georgia Originally published in 1990 as “Auburn Avenue Commercial Area Design Guidelines” Completely revised 2017 Prepared by: The National Main Street Center, National Trust for Historic Preservation Washington, D.C. Prepared for: The Atlanta Urban Design Commission Revised 2017 by: Sweet Auburn Works Copyright 1990 National Main Street Center Graphics and layout by Emily Taff Original graphics and layout by Angela McLean WIshart This publication has been financed, in part, with federal funds from the National Park Service, Department of the Interior, through the Historic Preservation Division of the Georgia Department of Natural Resources. However, the contents and opinions do not necessarily reflect the views or policies of the Department of the Interior nor does the mention of trade names, commercial products or consul- tants constitute endorsement or recommendation by the Department of the Interior or the Georgia Department of Natural Resources. This program receives federal financial assistance for identification and protection of historic properties. Under Title VI of the Civil Rights Act of 1964 and Section 504 of the Rehabilitation Act of 1973, the U.S. Depart- ment of the Interior prohibits discrimination on the basis of race, color, national origin, or handicap in its federally assisted programs. If you believe you have been discriminated against in any program, activity or facility as described above, or if you desire further information, please write to: Office for Equal Opportunity U.S. Department of Interior Washington, D.C. 20240 Table of Contents INTRODUCTION Upper-Facade Window Signs 42 DEVELOPMENTAL HISTORY Signs on Awnings 43 Introduction 1 Developmental History 73 Signs on Canopies 43 Ghost Signs 44 DESIGN GUIDELINES Historical Building Markers 44 APPENDICES Public Space Building Facades 7 47 Glossary 86 Sidewalks Storefronts 11 47 Streets Local Resources 88 Display Windows 14 49 Transit Upper Facade and Windows 15 50 Image Sources 90 Bicycles Doors and Entries 19 51 Parking Side and Rear Walls 21 53 Parks Detail and Decoration 23 55 Street Furniture Awnings 25 56 Lighting Canopies 27 58 Utilities Lighting 28 60 Traffic Signals and Signage Security Systems 29 60 Kiosks and Informational Signs Maintaining the surface 30 61 Accessibility 62 New Construction 33 Vacant Lots 63 Business Signs 39 Special Features 65 Applied Wall Signs 40 Institutional Buildings 65 Hanging Signs 41 Building Materials 67 Display Window and Entry Door Special Events 68 Signs 42 v MAP ATTACHMENT “A” MARTINMARTIN LUTHER LUTHER KING KING, JR JR.LANDMARK LANDMARK DISTRICT DISTRICT MAP ZONING MAP Introduction The City of Atlanta’s Auburn and Edge- World newspaper. Dr. Martin Luther King, wood Avenues Commercial Subarea is identi- Jr. and many other prominent and influential fied as Subarea 4 in the Martin Luther King Jr. Atlanta community leaders came from this Landmark District map of Atlanta (shown at unique environment of African American left). Its revitalization is important to neighbor- independence, pride, and progress. It was the hood businesses and residents, the citizens of birthplace of many of today’s major African Atlanta and the nation. American financial institutions, insurance The Martin Luther King Jr. Landmark companies and service businesses as well as the District was created to expand on the historic focus of entertainment and shopping for black “Sweet Auburn” area along Auburn Avenue, to Atlantans. The buildings that housed these include the surrounding neighborhoods into organizations are important reminders of the an area of preservation. Sweet Auburn was efforts of a people to shape the future of their historically understood to be the commercial lives and country. area concentrated along Auburn Avenue and, The design guidelines for the Auburn and depending on the reference, either stretched Edgewood Avenues Commercial Subarea are approximately from the east to the west sides of intended to serve four major functions: The Martin Luther King, Jr. Landmark District is the Martin Luther King Jr. Landmark Dis- located due east of downtown Atlanta. 1. Improve the appearance and use of trict, or was concentrated more around today’s the area’s existing buildings by being interstate crossing. Sweet Auburn was known sensitive to their original architecture, the as one of the most prosperous and influential functional needs of their uses and the costs streets in segregated “Black America” from associated with their rehabilitation. 1910 to 1960. It included thriving businesses and educational institutions, a diversity of 2. Improve the appearance and use of the churches, and all classes of people. There were area’s public spaces, creating an atmosphere groups within the Sweet Auburn community conducive to commerce and enjoyment. that were very active in the modern Ameri- 3. Encourage the construction of new can Civil Rights Movement—the National buildings that are compatible with the Negro Business League, the National Negro unique architectural character of the Chamber of Commerce, and the Atlanta Daily Introduction 1 area—its history and traditions as well as WORKING ON BUILDINGS IN A LOCAL HISTORIC DISTRICT * the needs of its businesses and residents. APPLY FOR A BUILDING PERMIT. 4. Encourage the preservation of the Proposed work must comply with all applicable zoning, architectural character of the area—its building, sign, and landscape ordinances, etc. history and traditions—while serving the needs of its businesses and residents, both Is the property located within the current and future. locally designated historic district? NO The design guidelines are based on the design philosophy expressed in The Secretary YES of the Interior’s Standards for Rehabilitation & Illustrated Guidelines for Rehabilitating His- Will the work involve a change to an toric Buildings. These Standards encourage the exterior feature visible from the street? • site changes NO sensitive treatment of historic buildings while • additions still allowing change to occur. They seek to • new construction guide architects, property owners, and others involved in building rehabilitation projects. YES The Standards do not dictate any specific design approach or stylistic treatment and are Directed to the City of Atlanta Historic Preservation Depart- compatible with Atlanta’s design review proce- ment for a Certificate of Approval (COA) dures, zoning codes, and building regulations. • Application must be filled out The Auburn and Edgewood Avenues Com- • Some projects will only require staff approval • More significant projects may require review at a public mercial Subarea Design Guidelines were pro- meeting of the Urban Design Commission. duced for the Auburn Avenue Main Street • Applicants should attend the Atlanta Urban Design Project by the National Main Street Center in Commission Meeting 1990 under the name Auburn Avenue Com- mercial District Area Design Guidelines. The Guidelines were written by Richard Wagner, Denial Approval with APPROVAL Conditions AIA, and edited by Linda Glisson. The graphics and layout for the manual were produced by Angela McLean. In 2016, they were revised by Applicants are encouraged to reapply with revised applications meeting the design BEGIN WORK Central Atlanta Progress and the Sweet Auburn guidelines and/or suggestions of the Works Design Committee with graphics and Commissioners. However, applicants may layout by Emily Taff. also appeal the decision in the manner * from the Georgia Historic Preservation Handbook provided by the law. 2 Introduction Before you Begin Before you begin, you should know that with the district and spend money wisely on Contact the AUDC at 404-330-6145 many changes in the Martin Luther King, Jr. planning work that can be approved. before you begin your project. (MLK) Landmark District must be approved The Commission staff will be happy to by the Atlanta Urban Design Commission meet with you to discuss your project, advise (AUDC), including: you on how your project can be compatible with the regulations and assist you with the • Demolition or moving of existing build- filing of the Certificate of Appropriateness ings; application and any additional information • Design of new construction, additions, that may be required. Some types of projects accessory buildings, or parking facilities; can be approved in-house by the Commission • Certain changes in the use of buildings; staff; larger projects may require your applica- • Variances, and; tion to be heard by the AUDC board, which • Design of alterations or changes to the meets the second and fourth Wednesday of exterior of buildings, such as to windows, every month at City Hall. storefronts, walls, roofs, porches, founda- It is also strongly advised to contact the tions, signage, security grilles, awnings, Sweet Auburn Works Design Committee. Sweet planters, trash containers, lighting, walls Auburn Works (SAW) is a nonprofit organiza- and fences. The designation of the Martin Luther King tion leading the preservation-based cultural and Jr. Landmark District [as such a district] It is advisable to contact the AUDC at economic revitalization of Auburn Avenue. The was accomplished through an amendment 404-330-6145 before you begin a project in Design Committee revised and edited these to the 1982 Zoning Ordinance of the City the Martin Luther King Jr. Landmark District design guidelines