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Public Relations Manager Atlanta Streetcar

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Public Relations Manager Atlanta Streetcar CITY OF ATLANTA 55 TRINITY Ave, S.W Kasim Reed ATLANTA, GEORGIA 30335-0300 Sonji Jacobs Dade Mayor Director of Communications City of Atlanta TEL (404) 330-6004 City of Atlanta Public Relations Manager Atlanta Streetcar Title: Public Relations Manager Department: Atlanta Streetcar / Department of Public Works Supervisor: Tim Borchers, Executive Director, Atlanta Streetcar Interested candidates should submit a cover letter and resume to [email protected] no later than Friday, September 13, 2013 at 5:30 p.m. About the Atlanta Streetcar The Atlanta Streetcar is the first phase of a comprehensive, regional streetcar and transit system in the City of Atlanta and the region to address issues of transportation, land use, smart growth, and sustainability while providing last-mile connectivity to riders. The Atlanta Streetcar is a modern, ADA compliant, electrically powered transit system. The streetcar will run for 2.7 miles in the heart of Atlanta’s downtown, business, tourism and convention corridor connecting Centennial Olympic Park area with the vibrant Sweet Auburn and Edgewood Avenue districts. The Atlanta Streetcar project is a cooperative effort by the City of Atlanta, the Atlanta Downtown Improvement District (ADID) and MARTA. The streetcar will run through the heart of Atlanta's business, tourism and convention corridor, bringing jobs and new economic development to the city. Public Relations Manager Overview The Atlanta Streetcar seeks an energetic and articulate Public Relations Director for our press initiatives. The Public Relations Manager will be the primary spokesperson for the Atlanta Streetcar. S/he will work with our staff and partners to build and undertake communications strategies that keep the public informed on the construction and operation of the Streetcar. This position serves as a key liaison with external stakeholders to identify, develop and implement public relations strategies and tactics. This includes collaborating with public, private, community and civic organizations to achieve Streetcar goals. Duties Work with the Executive Director and Mayor’s Office of Communications to define earned media goals. Develop proactive and reactive external public relations and media outreach plans to achieve these goals. Draft press releases, field press calls and seek out earned media opportunities on a daily basis. Maintain and build relationships with press. Cultivate strategic media relationships and work closely with key media influencers, reporters, journalists, producers, and editors. Identify newsworthy trends and stories to pitch to the media. Write Op Eds, key messages and talking points. Work with the Executive Director and Mayor’s Office of Communications to guide the public image of the Streetcar. Provide media preparation and training to staff and volunteers. Manage the content of the Streetcar’s webpage and social networks Accompany the Executive Director at public appearances and media interviews Qualifications The candidate must possess a bachelor’s degree in communications, journalism, public relations, or related fields and demonstrate 5-7 years of media/public relations experience working in public relations, journalism or in a communications capacity, managing public and media relations, preferably in a transportation environment. Strong media contacts and a track record of securing proactive placements. Demonstrated ability to earn print, television, radio and online media. Ability to distill complex positions into sound bite-ready talking points and deliver them as a professional spokesperson. Impeccable editing skills, plus excellent written and verbal communication skills, with a demonstrated ability to shape the story and manage the message in media communications. Proven track record of success working independently with an ability to excel in a fast-paced environment with constantly changing priorities. Experience integrating varied communications channels (organizational publications, social media and web sites) into media strategy a plus. General knowledge of paid media and advertising opportunities in the Atlanta market a plus. Compensation Salary range of $58,000 – $78,000 annually. Salary is negotiable, based on experience. The City of Atlanta is an equal opportunity employer. .
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