Service Review of BBC Children’s Services Analysis of Public Consultation

By Helen Mather and Clare Luke Public Knowledge

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Table of Contents

1. INTRODUCTION 3

2. SUMMARY OF KEY THEMES 5

3. RESPONSES TO CONSULTATION QUESTIONS IN DETAIL 8

CBeebies – Responses from adults 9

CBBC and BBC Radio – Responses from adults 26

CBBC – Responses from children 42

4. RESPONDENT PROFILE 59

APPENDIX A – SUMMARY OF FREEFORM RESSPONSES 63

APPENDIX B – SUMMARY OF QUESTIONS 64

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1. INTRODUCTION

1.1 About the review The BBC Trust is the independent governing body of the BBC representing the interests of licence fee payers.

The Trust’s role is to get the best out of the BBC for licence fee payers and to secure effective promotion of its public purposes. The Trust is required to represent the interests of licence fee payers, assess their views carefully and appropriately, and have regard to the competitive impact of the BBC’s activities on thee wider market. It must also ensure that the BBC observes high standards of openness and transparency.

Each of the BBC services has a ‘service licence’, which details its remit, outlining the overall format and particular characteristics the output of the service should embrace. The licence also indicates how the specific service should contribute to the overall delivery of the BBC’s public purposes.

The BBC Trust is committed to reviewing each BBC service at least once during a five year cycle. This report will be considered as part of the review of BBC Children’s services.

The Trust has issued a service licence for each BBC Children’s service which sets out what they are expected to achieve.

 CBeebies is aimed at children aged 6 years and under. It should offer high quality, mostly UK-produced programmes, to educate and entertain the BBC's youngest audience. It should also provide a range of programmes designed to encourage learning through play in a safe environment.

 CBBC should provide a wide range of high quality, distinctive content for 6 to 12 year olds, including drama, entertainment, comedy, animation, news and factual programmes. The majorrity of this content should be produced in the UK. CBBC should also provide a stimulating, creative and enjoyable environment that is also safe and trusted. It should enable informal learning and encourage children to get involved by providing oppoortunities to play games, make things and chat with other children on the CBBC website.

1.2 About the Public Consultation As part of any service review, the BBC Trust considers a range of different types of evidence. This includes asking licence fee payers to respond to a number of specific questions about the services through a public consultation.

The consultation period for this review was from 4th March to 31st May 2013. There were two consultation questionnaires: one for addults who have responsibility for children asking for their views on CBeebies, CBBC and BBC radio; and one for children aged 6 to 12 covering CBBC and BBCC radio.

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In total 2,712 adults and 8,140 children responded using the online consultation form and a further 74 adults and children replied by emailing or posting their responses to the consultation questions.

Some respondents chose to submit general freeform comments via email or by post. These responses (17 in total)) are summarised separately in Appendix A. All responses to the public consultation were analysed by Public Knowledge, an independent research company, on behalf of the BBC Trust.

This report summarises the key themes expressed by the public and provides an overview of the responses.

This report covers replies from individuals only; responses froom stakeholders and organisations have been considered separately by the BBC Trust.

For this service review, the BBC Trust will consider a range of evidence, including the views summarised in tthis report, and will publish its conclusions on the Trust website (www.bbc.co.uk/bbctrust).

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2. SUMMARY OF KEY THEMES The views presented in this reporrt are of individuals who responded to the consultation and should not be considered necessarily representative of all licence fee payers.

2.1 CBeebies

The majority of adults who responded to the consultation answeered questions on CBeebies and not CBBC, and indicated that their children are aged 6 or under. The consistent message from adult respondents is that CBeebies is an excellent channel, superior to other children’s channels, providing all round high quality content. It is seen as safe, trustworthy and reliable, and as such it is a channel parents and carers are happy to let children watch unsupervised. The channel provides further reassurance in thiss regard by the absence of advertising. Distinctive content that enhances learning CBeebies is seen by parents and carers to offer high quality, entertaining content. Its content is widely thought to stimulate learning and development in young children which is felt to be lacking on other channels. Parentts/carers feel the channel can be relied on to provide positiive programming that does not include content or use language that they perceive to be harmful to, or inappropriate for, young children. There is overwhelming praise for CBeebies providing programmes that educate young children in a fun and effecctive way. Respondents feel the channel is excellent at helping to develop speech, language, reading and writing skills particularly among pre-school childdren. Many say that their children gain other benefits including social and life skills that they would not otherwise learn until they start school. The perceived structured scheduling of programmes by mixing ddifferent formats (cartoon, factual or educational) annd clustering them by age is welcomed. The use of music in some programming is particularly praised as an effective way to help children interact and engage with a topic. The range of formats provided on CBeebies is also appreciated, in particular that it does not appear to rely on cartoon animations as is seen to be the case on compaarable channels. The use of actors or presenters is seen tto make content more relevant to real life, engaging children in a personable way thereby teaching them about social interaction. The CBeebies online content is seeen to complement well the TTV channel. The provisiion of online games is seen to entertain and encouragge learning and consideered a good way to introduce young children to computer literacy.

Broadens understanding of the wider world CBeebies is seen to broaden a childd’s understanding of the world by covering a range of diverse topics and by featuring a broad spectrum of different types of people. The channel is seen to help reinforce positive messages about disability by including characters and actors who are disabled without it being the focus of a

BBC Trust Review of BBC Children’s 5 Services 2013 © Public Knowledge story. In addition, the inclusion of sign language in TV programmes is also praised by many. Featuring characters from a range of ethnic backgrounds is thought to help educate children about different cultures. A variety of locations that are used across the range of programming including urban and rural settings, offers a different perspective to what a child may be used to.

CBeebies: suggested areas for improvement

 More content for the older end of the CBeebies target audience: Although the channel is perceived to broadly cater for the CBeebies audience age band, many feel that the ccurrent focus is on the lower to middle age spectrum and there are fewer programmes appropriate for children aged 5 or 6.

 Fewer repeats of current programming: A large proportion of parents responding to the consultation say their children watch CBeeebies every day. There is a perception that the channel repeats current prograamming too often and should instead broadcast series or programmes that have not been aired receently. For example, respondents mention bringing back Boogie Beebies and The Green Balloon Club.

2.2 CBBC

Adults Among parents and carers who responded to the consultation on CBBC, the overwhelming majority praise the channel for distinctive British content that is lacking on other channels.

Offers a range of high quality original British content The programmes on CBBC are seen to be of a higher quality, more educational and challenging compared to other channels. The channel includes a mix of genres and formats compared to other channels or programmes watched by their children. In particular, CBBC is felt to offer well-made British content that focuses on UK life rather than being dominated by US characters. There is also perceived to be less reliance on animation or cartoons.

Provides entertaining and educational content The channel is praised by adults for including programmes that incorporate an educational element without it dettracting from its entertainment values. This includes moral and social development as well as more knowledge-based learning.

Suggested areas for improvemeent  More age appropriate content for transitional ages - Altthough generally the channel is felt to have programming suitable for all ages, there is a perception that there is not enough appropriate content for thhe extreme ends of the target age group.

Among parents or carers with children aged between 6 and 8, there is felt to be a gap in targeted BBC output as CBeebies is felt to be too young and

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much of the CBBC output is perceived to be pitched towards oolder age groups of 8 to 9 and upwards. For parents with older children, particularly those aged 11 and 12, there are concerns that there is insufficient content for their children which causes them to lose interest in the chaannel, perceiving it to be too young for them. The early close of broadcast ttime of the channel further reinforces this perception.

Children The overwhelming response from children is that they enjoy watching CBBC because it is fun and keeps them entertained with a range of different types of good programming. CBBC offers a shared viewing experience for many children by providing engaging content that can be watched and discussed with friends and parents.

Provides a range of entertaining content CBBC has a good range of high quality and entertaining programmes covering an array of different genres not available elsewhere. The balance of animation, live action, documentaries, history proogrammes and game showws is particularly praised. Children welcome the inclusion of dramas and documentaries that show real people or stories they can relate to, and note that this type of content is currently lacking on other channels.

The presenters on the channel are particularly liked by younger children for being funny and entertaining. This contrasts with older children (aged 11 and over) who feel that the presenters are not amusing and can seem patronising. They also feel the presenters could use a more professional and mature tone.

Suggested areas for improvemeent  More content for older children – Many children feel that there is not enough CBBC content that is aiimed at the older end of the target audience age group (from the age of 9 upwards). Some say this can make CBBC feel too young or ‘babyish’. Children around the age of 11 or 112 wanted more shows like Tracy Beaker, The Dumping Ground and Newsround. Some would also like to see the return off programmes or series that are no longer broadcast and used to be enjoyed, such as Raven.

 Longer broadcast hours – Whhile children across all age groups would like the broadcast hours to be extended to enable them to watch CBBC for longer, it is the older children (age 8 upwards) who would like the channel to continue after 7pm to 8 or 9pm. In addition, children ask for a greater range of programmes to be made available on iPlayer so again they can enjoy the channel further.

 Review weekend scheduling – Many children are frustrated by the tendency to broadcast back to back programmes from the same series at the weekends, which prompts them to seek programmes on other channels. More variety in programming at the weekend is therefore suggested.

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3. RESPONSES TO CONSULTATION QUESTIONS IN DETAIL

Note: The following reflects the views of individuals who took part in the public consultation and should not be considered necessarily representative of all licence fee payers. Quotes from responses used to illustrate different themes are presented as verbatim.

CBeebies - Adults

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CBeebies – Responses from adults

Viewing Habits Adult respondents were asked about the viewing habits of their children. The majority of those responding to the consultation answered these questions (around 2,700 respondents). Frequency of viewing - Nearly all respondents who answer thhis question state their children watch CBeebies at least once a week – of these, three quarters claim their children watch every day.

Platform used - Almost all respondents indicate that their children watch CBeebies on TV. In addition to viewing on TV as broadcast, 43% are also watching on iPlayer or on-demand through a connected or Smaart TV and nearly a third are watching on a desktop or laptop computer. Almostt a quarter claim they watch using a tablet and 12% on a Smartphone. Other children’s channels – Oveer a third of respondents say their children do not watch any other children’s channels apart from CBeebies. Of those who do watch other channels, Milkshake! on Channel 5 has the highest level of mentions followed by CBBC, Disney, CITV and Nickleodeon as the otheer most popular channels. Those who say they watch other children’s channels watch an average of two additional channels. Many respondents mention other TV channels not included in the response options provided, such as Nickelodeon Junior, TinyPop, Boomerang, Cartoonit, Baby TV and Disney JR. In addition to channels and content aimed specifically at children, respondents comment that their children also consume the mainstream TV channels BBC One, BBC Two, ITV1 and Channel 4.

Comparison with other children’s channels When asked to compare with other channels aimed at children uunder the age of 6 years, CBeebies is considered very favourably, with many parrents stating it to be either ‘far better’ (57%) or ‘better’ (30%).

When asked to explain why they ffeel CBeebies is better than other channels, these respondents praise a range of aspects of its programming::

Focus on education While the content is seen as fun and entertaining, the educational element is seen as very important. This is less evident on other channels such as Disney or Nick Junior.

Many CBeebies programmes are praised for complementing the formal education of children by helping to teach and reinforce basic skills, for example counting and the alphabet. Programmes such as Andy’s Wild Adventures and Something Speciaal are mentioned as particular favourites for learning. Reference is also made to the quality and appropriateness of the language and the use of British/non-American accents in programmes.

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The CBeebies content is also seen to encourage social and personal develoopment, such as learning to ‘tidy up’, ‘wash hands’ or ‘look after things’. It also enables children to see diffeerent aspects of life with people working in medicine, engineering or catering for example. It is also described as creative and engaging, encouraging parents and carers to interact witth their children more. Mike the Knight is particularly praised in this context as an effective way of teaching children about friendshipp.

CBeebies is widely praised for raising awareness of diversity. The channel is seen to reinforce positive messages about disability by including characters and actors who are disabled without it being the sole focus of a story. In addition, the interactive way sign language is used in Justin’s House is praiseed by many. The inclusion of a range of ethnic backgrounds is seen to educate children about different cultures.

Parentts also consider the variety of locations in both urban and rural settings to offer a different perspective to that which their child may be used to.

“The programmes explore learning from every angle. From spelling and numbeers (Alphablocks and Numberjacks to name a couple) to what is happening in the world such as Mr Blooms Nursery and Something Special. My children have learnt to question things they see outside when we are out and about.” (Female, Age 35‐44) ID 34

“Other channels' programmes seem too mature for child. CBeebies is excellent from young baby up.” (Male, Age 45‐55) ID 5

“I like that there are a lot of programmes with real people in them rather than aanimation. They are educational and include lots of different peoople (i.e. different ages, ethnicities and abilities)” (Female, Age 25‐34) ID 50073

“My daughter learned a lot of signing from Justin's programmes which helped her communication with us. We prefer her not to be exposed to commercial TV because of merchandising and advertising and the exploitation of children this way.” (Male, Age 45‐54) ID 50210

No adverts The absence of adverts on CBeebies is cited as a major advantage for many respondents who do not want their children to be influenced byy advertising at a young age.

“The fact that there are no advertisement makes all the difference. Also, I find the programmes well thought through and well‐conceived.” (Female, Age 25‐34) ID 6

“I like the fact there are no adverts. I trust CBeebies so feel I can sometimes lleave my children to watch on their own. Programmes are fun and educationala .” (Female, Age 35‐44) ID 50084

Quality of content Many comment on the general quality of the programmes believing that they are better produced than those on other channels. Respondents use words such as ‘calm’, ‘innocent’, ‘gentle’ and ‘wholesome’ to describe the tone of the CBeebies. This compares to some programmes on other channels that some parents describe as ‘loud’, ‘abrasive’, ‘hypper’ or ‘condescending’ to those aged 6 and under.

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Encouraging interaction CBeebies programmes are praised for being interactive. The use of music and sing-along in some programming is particularly praised as an effective way to help children engage with a topic. Most notably, Zingzillas is praised for educating children about music and for using real instruments, inspiring children to get involved and take an active interest. Waybuloo and Numtums are also highlighted as incorporating music in a way that keeps children engaged with the programme.

In addition, the use of ‘real people’ across the channel, including other children, rather than simply animations, is also thought to encourage inteeraction. Also by having presenters providing links between programmes, children are encouraged to interact with the channel rather than simply be passive viewers.

“CBeebies is interactive. My child sits there 10 fingers wriggling, signing with Mr Tumble. She learns from watching Nina and the Neurons etc. Other channels, she just watches them.” (Female, Age 35‐ 44) ID 20136

“I'm much more selective about what they watch with other channels (partly because of the advertising but a lot is to do with the content). A lot of CBeebies feels educational and interactive ‐ my now 7 year old is deeply creative and was obsessed with Mister Maker from about 18 months ‐ I'm sure it had a real impact on her.” (Female, Age 45‐54) ID 20124

Entertaining and personable presenters Respondents comment that the presenters on CBeebies are supeerior to those on other channels and describe them as more personable, fun, easy to connect with, engaging, and as having the ability to explain and teach. Some parents also note that by having just a few presenters, children can really ‘get to know them’.

“The presenters are warm and engaging ‐ foor both adults and children ‐ and therre seems to be a real interest in social and personal development aand understanding in the links and cllips between shows.” (Male, Age 25‐34) ID 20074

“The balance between the presenting aspeect of CBeebies and the programmes is fantastic. The presenters are all entertaining to watch and they always do fun things in between the programmes coming on. Not many TV channels have huuman presenters anymore and I find it very appealing. (Female, Age 25‐34) ID 158

Variety of formats Respondents praise CBeebies for mixing different formats (e.g. cartoon, factual or educational) and for featuring real actors on programmes rather than relying solely on animations. Many parents make a general observation that children’s television can rely too much on animation, with some content on other channels described as having aggressive charracterisation and inappropriate content.

“Programmes have more educational value and there is a good range of live action, factual and cartoon type programmes.” (Female, Age 35‐44) ID 42

Age apppropriate The perceived clustering of programmes by age is also welcomed by some. This enhances the sense of trust in the channel as parents feel they can leave their

BBC Trust Review of BBC Children’s 11 Services 2013 © Public Knowledge child to view a number of programmes without supervision. Adults feel the channel can be relied upon to provide positive programming that does not include content or use languagee that they perceive to be harmful to or inapproopriate for young children.

“CBeebies involves children from a very early age. As well as educating it encourages them to play along with their energetic games, so even if it’s raining outside, my little one is still running and jumping and playing. Other channels just seem to introduce the programmes and there seems to be no link in the order they show them. CBeebiees groups similar shows together, i.e. 'Love to Learn' with educational programs.” (Female,e Age 16‐24) ID 12

British-made The observation that the programmes are made in the UK without an over- reliance on imported American cartoons, as is the perception on other channels, is also welcomed by respondents. Many parents responding to the consultation believe it is important their children see programmes that are relevant to, and encourage children to learn about, British society including the use of language, rather than ‘Americanisms’.

Suggeested area for improvement  Repeats - The majority of comments are welcoming and supportive of the current output on CBeebies. However, while new programmes are received positively and considered to be innovative, many people feel that there can be too many repeats of programmes, with some commenting that the morning schedule is repeated in the afternoon. Thhis is felt to impact on the amount of viewing and also the overall satisfaction with the afternoon schedule.

“Tiny Pop has more educational programmes and are more suitable for chiild development and speech. Plus most of the programmes on CBeebies are repeats.” (Female, Age 166‐24) ID 50292

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CBeebies Programmes

Broad acceptance that content is appropriate and caterrs for all ages within the target age group There is a general appreciation frrom most respondents that CCBeebies is well targeted at the 6 years and under age group and that across the schedule there is high quality and appropriate conttent for all ages within this range. The channel is seen to provide programmes that are appropriate for young children of different ages with elements pitched at a number of levels. Programmes seen to be aimed at particular ages are also considered engaging and entertaining to children outside of the specific programme target. It is also acknowledged and accepted that it can be difficult to meet the needs of all age groups within the target age range all of the time, as the suitability of content needs to be quite varied.

“There is something for all. My son started off watching less demanding shows and, as his tastes and level of engagement has grown, there has always been something to make him happy.” (Female, Age 35‐44) ID 853

“Very well pitched. Older child has lost interest in the very baby‐focused programmes (Night Garden), but shows more interest in the story‐based and learning based shows like Mike the Knight and Nina & Neurons. The variety of levels work well.” ((Male, Age 35‐44) ID 805

“Very good targeting of age but also breadth of accommodation (higher levveel programmes with bright, engaging style for younger viewers).” (Male, 25‐34) ID 1581  Children aged under 2 years In general, many respondents feel there are sufficient programmmes that feature vibrant colours and sound which are praised for engaging and stimulating very young children. There is also consensus that the Bedtime Hour is a very good concept and helps younger children to prepare for bedtime. However, some parents suggest there should be a lower, as well as an upper, age limit to the CBeebies programming rather than simply ‘6 years and under’. These parents they feel television is unsuitable for children under the age of two and the BBC should not be targeting this age group.

“As I only have a toddler, I can only say that I have seen him watch a show, and ddevelop into it (Show Me, Show Me for example, has encouraged him to be more interactive as he's got older) , so I'm hoping that this will continue. Some of the shows are over his head, but as long as there's music and someone smiling, he's engaged.” (Female, Age 25‐34) ID 20017

“Didn't watch CBeebies until first child turneed 2 ‐ not sure if under 2s need TV so I think programming is aimed at 2‐5. My 6 year old still enjoyed some CBeebies (namely Octonauts) but really wanted to be watching Scooby Doo and Horrid Henry and so not sure if the programmes suit 6 year olds very well. Having said that all 3 kids listen to the bed time story with me before bath time still ‐ long may it continue!” (Female, Age 35‐ 44) ID 20040

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 Children aged 2 to 4 This age range is generally perceived to be the best catered for by CBeebies. The programmes are considered to be engaging, educationall and encourage children to get involved, make things and interact with the characters and presenters. “Certainly OK for 4 and under: above this aage then it could be argued that there are not enough programmes to stretch little minds ‐ i.e., of the calibre of 'Nina: Go Engineering' etc. But in a way, the programmers have probably recognised thee reality that once children go to pre‐‐school/school at 3+, they get a lot of stimulus there and perhaps it's not so important to have it broadcast?” (Male, 55‐64) ID 1686 “Fantastic. I am a mother of a 3 year old whose little boy loves making and doinng, so loves Mr Make, I Can Cook, Nina and Mr Bloom most of all. His knowledge of underwater creatures is fab thanks to Octonauts.” (Female, 25‐34) ID 873  Children aged 5 and 6 Some parents with children aged 5 or 6 feel that by the time thhey have reached this age there is not enough programmes or appropriate conteent to keep them interested. In addition, though their children may have outgrown a lot of the shows by age 5, they are not yet ready to switch to the CBBC chhannel. The Bedtime Hour is particularly highlighted with respect to the older children. There is some criticism that while In the Night Garden is always aired at the same time every day, other programmes in the Bedtime Hour change and can impact on the appropriateness of the content to the child’s age. For example, it is felt by some that when In the Night Garden was aired alongside Waybuloo, the target age was too low for some children in the 5 and 6 age groups to watch any part of the Bedtime Hour. Whiile parents think the Bedtime Hour is a good way to end the day and prepare children for sleep; however the type of programme is not necessarily suitable for the older children. Programmes for this age group are commended for having close links with the school curriculum. However, some parents note that these programmes are often broadcast during school hours rather than later in the day when their children can watch them at home. “I think all programmes are great for learning but sometimes not always shown at correct time of day, e.g. educational programme aimed at the older age is shown when they wwould be at school!! Such as Number jacks, Get Squiggling, Get Well Soon, I Can Cook or Mister Maker. These would be useful for school age children who may be bored after school or help with homework!” (Female, Age 25‐34) ID 746

“I would also like to see the Bedtime Hour rethought, In the Night Garden is great for smaller children but not once they are passed 3/4 and this is the time when everyone is tired and needs to sit quietly, at the moment we are watching Masterchef which the kids are loving and learnning loads about food from. I know it's difficult to please both ends of the age group but maybe there is a solution somewhere.” (Female, Age 35‐44) ID 20187

“I think the programmes are perfectly suited for children of 6 years and under. As a teacher, specialising in early years education, I have used DVDs of CBeebies content and also the website with children in school. I think that CBeebies is fighting a battle to retain the interest of 5 and 6 year olds who can be heavily influenced by their peers at school and by the strong maarketing strategies of some other programmes and films. However, I do believe that the content of the CBeebies

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Suggeested areas for development As previously highlighted, the conseensus among respondents is that CBeebies is a good all-round channel which is highly valued by adults as appropriate viewing for their children. There is a general feeling that the channel offers a wide range of genres and that many programmes can be simultaneously educational, factual, funny and entertaining. The scheduling of content is felt to be well targeted to the age group likely to be watching at a given time. The schedule also provides a good mix of enterttainment, educational, animattion and real life content rather than large blocks of a single genre, for example animation, then education. There are areas where it is felt the channel could improve further:

CBeebies should show more:

 Drama - There are some genres such as drama and storrytelling that are provided on CBeebies, for example in programmes such as Grandpa in my Pocket and Jack’s Boat, which are not offered on other chilldren’s channels. Some parents suggest that because of the lack of this type of programming elsewhere, CBeebies should aim to offer even more to set it apart from other channels.  Factual - Factual programmes are considered to be well-presented, up to datte and can inspire interest among children. Some responndents would like more factual programmes for ages 4+ about science, historyy, the world and the environment, such as Andy’s Wild Adventures and Green Balloon Club.  Activity – More programmes that encourage movement such as dancing or yoga (for example Waybuloo) would be welcomed, as wouuld more content which features activities such as arts and crafts.  Music – Many parents feel that the use of music is a good way to engage young children and there should be more of this type of programming. For example, some suggest that soongs are a creative way to tell stories and encourage the channel to broaden the range of music genress used in order to widen the tastes of their children.  Diversity – Although CBeebies is praised for showing a range of diversity, many parents encourage the channel to do more to feature a greater range of ethnicity and strong female characters to offer appropriate role models for children. “I particularly like 'Woolly and Tig' as my son has Asperger’s and this programme seems to cover every fear or worry or unusual behaviour he has ever had, as well as others that show him how other children behave. This sort of programme (understanding others etc, including 'Something Special') is particularly well done by the BBC, as well as educational programmes such as 'NNina and the Neurons' and 'Andy's Wild Adventures'. I've learnt a lot too! (Female, Age 25‐34) ID 1693 “One factual area that's a bit lacking is science ‐ you've got Nina and the Neurrons (which is pretty good), but that tends more towards engineering and technology. An idea for a scientific subjject area that most children are fascinated by is astronomy and space. A factual programme about computers could be interesting too. Otherwise in factual, could there be some programmming covering basic geography and also history??” (Male, Age 35‐46) ID 25

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“Range across the types of programmes seeems fine for the younger viewer. However, the range of programmes in terms of gender balance is not good. A number of programmes featuring either a young male or male animation lead spring to mind (Grandpa in my Pocket, Tree Fu Tom, Mike the Knight, Driver Dan and the Story Train; Bob the Builder etc), I can't think of one similar female lead. Where programmes are headed by an adult presenter there is better balance, however they often show some gender bias (why does Kirsty in I Can Cook have the pink mat, why dooes Nina in Nina and the Neurons have so much pink/girly/sparkly makeup and hair?), I think there are still more male presenter leads in these types of programme (haven't checked). Why don't the ffemale characters in Octonauts go out on any adventures (well I suppose because they're not the leads, there are 3 male leads!).” (Female, Age 25‐34) ID 50001

CBeebies should show less:  Repeats – As previously mentioned, many parents feel that there is too much repeating of the same programme across the day. While many accept that repeats are necessary for cost reasons, they suggest the scheduling of reppeats should be structured differently. Some refer to repeats of the same programme within the same day as being a trigger for their child to change channels.  Non-educational programmes – Respondents feel that other channels offer programmes without any leearning benefits to children and that the BBC should continue to ensure that all of its CBeebies output includes an element of education. An example often cited here is Cloudbabies which is seen to lack sufficient educational content and therefore is not considdered appropriate for the channel.

“My only real gripe is there is a wide range of fantastic material available for broadcast but there are often reepeats during the day. e.g. Show Me, Show Me will be shown in the morning and repeated later in tthe day. On a wet day when CBeebies is on in the background throughout the day, it can be disappointing.” (Female, Age not given) ID 50142

“Repeating same episodes is fine as children don’t care about seeing same shows over again but it can be a little annoying when the only timmes you catch the TV is first thing annd mid afternoon at which time you get shows you watched in the morning” (Female, Age 25‐34 )ID 20044

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CBeebies Online

CBeebies website The majority of consultation respondents are aware of the CBeebies website; however only around a third say they use the CBeebies website at least once a week. A further 43% use the website less frequently – either less than once a week or hardly ever. Around a quarter say they have never used the site. Of those who say they do use the site (1,820 respondents), tthe majority are using it to play games (75%). Other main reasons to use the website are to watch programmes on iPlayer and to find out more about programmes or characters on the channnel. Only a very small proportion (4%) uses the website to listen to CBeebies raddio. Of those who provided additional comments on their use of the site, some key areas are highlighted: • Games - Some comment positively on the amount of educational games available and the fact that these can be accessed on tablet devices. However, some refer to the lack of games for tablets that do not support Flash which is a source of dissatisfaction. Although many respondents use the website to watch TV programmes, many praise its interactive features and believe this helps to reinforce the learning initiated by the TV programmes. “The games are terrific ‐ these capture my 5 year old's imagination perhaps eveen more than the TV programmes as they are interactive.” (Male, Age 25‐34) ID 182 • Provision of additional resources - Most comments centred on the appreciation of the website and in particular the resources that can be downloaded or used online, such as the facility that allows parents to print pictures for their children to colour in. The I Can Cook recipes are also cited as a popular online resource for parents. Others mention using the advent calendar in the run up to Christmas as well as suggestions for crafts and other activities. Parentts also welcome the provision of lyrics to songs and theme tunes featured on the CBeebies TV channel. “The educational and fun value of the activities (along with the sheer number)) is amazing. My son can spend hours working out number patterns or creating tunes with Zingzilla games.” (Male, Age 35‐44) ID 171 • Safe environment to develop computer and internet skills - Many respondents mention the educational content and resources on the website. Respondents liked the ‘first time online’ section with games that help children learn how to use computers and tablets. “I sometimes use the iPlayer site at school at the end of the day when waiting for parents to collect their children. Programs such as Alphablocks and Numtums are great here as they tie in well with national curriculum.” (Female, Age 25-34, PParent and Teacher) ID 113665

CBeebies Grown-ups website Of those responding to the consultation, just 16% of respondents say they have used the site. Almost 40% say they are not aware of the website.

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Generally users look at the websiite to learn about how to support a child’s develoopment. Many had used the site to find suitable, age-appropriate content for children to watch or listen to and a smaller number have used the site to interact with other parents or carers. Other reasons for parents to use the site include wanting to learn more about the programmes their children watch, such as information about location, actors and the aims of the programme from an educational perspectiive. Others said they use this site to read blogs and information about upcoming programmes.

“I use the website to see what happens behind the scenes and to see what neew shows are in the pipeline and to find out a little about the people who help create them.” (Male, Age 35‐44) ID 896

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CBeebies Overall

Describing CBeebies

How well do the following words describe CBeebies (TV and Online)?

The chart above shows that CBeebiies is highly rated for being ‘High Quality’ and ‘Educational’. The educational element is widely perceived as one of the channel’s strongest attributes, introducing children to new and interesting conceptss and ideas. The presenters are considered to make a significant contribution to the ‘High Quality’ of CBeebies as a channel. CBeebies is also strongly supported for being ‘Original’ although some feel it needs to be more ‘Innovative’ instead of relying on repeats or producing programmes of a siimilar nature (examples given here include Grandpa In My Pocket and Old Jack’s Boat, or Charlie and Lola and Sarah and Duck). In addition, many respondents also suggest their own words to describe CBeebies: ‘Fun’ and ‘Entertaining’ are the most commonly menntioned as many programmes on the channel are seen as effective at keeping their children engaged. CBeebies is also seen as providing a ‘safe’ and ‘age appropriate’’ environment for their children to be entertained and educated. “The presenters and links are fantastically high quality, not patronising but accessible, really fun and beautifully made. These programmes are made with love, courage and ingenuity. That is clear to me and my daughter responds to it. CBeebies has helped her to develop language, her love of music and her sense of a wonder world that is kind, complex, joyous and challenging.” (Female, Age 25‐34) ID 1952

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“My child finds some programmes enjoyable and engaging. However I find many programmes are repeated too frequently. Sometimes there is very little time between the same episode of a programme being shown and although children do watch things over again I feell it is too much. My 3 year old notices it too.” (Female, Age 35‐44) ID 1941

CBeebies: service commitments

Learning and Development: how well do you think CBeebies does these things?

The majority of respondents feel that CBeebies fulfils its commitments with regards to Learning and Development well. As seen throughout the consultation, there is general appreciation for the perceived production values of the programmes on CBeebies. The channel is seen as providing many high quality, educational programmes including The Green Balloon Club and Andy’s Wild Adventures which are seen to help introduce children to the world of nature. A number of respondents say they would like to see more wildlife and nature programmes that are suitable for children. The channel is also commended for encouraging children’s interest in art, cookery and science, though some feel some of these programmes could be more inclusive of the wider age target. For example, I Can Cook helps to nurture an interest in cooking and recipes but could include recipes aiimed at younger age groups. “I believe that you teach children extremely well, cooking, counting, spelling, sharing, manners, caring about people and nurturing imagination.” (Female, Age 16‐24) ID 20104

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“We talk about Nina and the Neurons for science concepts, Get Well Soon for siimmple medical things. We use the ideas from Mister Maker all the time and discuss how to answer quuestions using Guess with Jess. These are just a few examples of how we use the excellent shows on offer on CBeebies.” (Male, Age 35 to 44) ID 20115 “Get Well Soon is a great programme for children as it can address children’s fears and is quite educational for both adults and children. My daughter likes I Can Cook butt I would like to see different age ranges of children and using recipes for toddlers through to older children and not marketing it at just one age. I would like to see programme based on younger children about animals. Let It Be Me is a fantastic programme as it has inspiration and teaches values.” (Female, Age 16‐24) ID 212

Understanding People and Places: how well do you think CBeebies does these things?

Similarly, the majority of respondents feel that CBeebies also fulfils its commitments with regards to Underrstanding People and Places very well or quite well. Respondents comment that programming does largely reflect their child’s life and interests, although it is suggested that it should be moore proactive in presenting different types of family units in addition to the traditional two-parent family. Respondents also feel that CBeebiies is good at helping to familiarise children with a range of social, environmental or cultural issues. It is widely described as an inclusive channel that embraces diversity, for example, by introducing

BBC Trust Review of BBC Children’s 21 Services 2013 © Public Knowledge children to sign language which they may be unlikely to encounter on other channels. Something Special is particularly commended for introducing children to disability awareness and Mr Tumble and Same Smile are allso mentioned in this context. Some parents suggest that programmes could also cover less visible disabilities that are not so obvious to children such as dyslexia and autism. “CBeebies acts as a good role model showing children how to interact with each other and with adults (I Can Cook). It shows them how children behave in certain situations likke nursery (Balamory, Woolly and Tig). It provides learning about other people ‐ My Story, Something Special. CBeebies always ttries to show a balance of ethnicities when they show groups of children (I Can Cook, Mr Bloom) and families (My Story) as well as with their presenters.” (Female, Age 25 to 34) ID 20002 “I think CBeebies does as much as it can to make programmes as educational as possible. CBeebies programmes are able to give children vocabulary that they can use within their day to day lives. Show Me Show Me is an excellent programme and offers children access to trraditional songs and rhymes and it extends vocabulary. I love the fact that they use everyday items to create imaginative play as children can copy this at home.” (Female, Age 25‐34) ID 20212 “CBeebies does the above well when they are integrated into the shows, ratther than the whole purpose of the show. Something Special manages to show different children from different cultures and walks of life and with different disabilities without patronising its audience.” (Female, Age 25‐34) ID 255 When referring to diversity across Britain, My Story is felt to reflect the experiences of people from all around the UK and Woolly and Tig and Balamory are seeen as good at portraying Scotland. However, aside from these specific examples respondents feel there are few programmes that adequuately reflect the range of regions or nations. Although some respondents refer to the programme Small Pllanet as being a good example, many feel that more could be done to show children from different overseas cultures and illustrate their backgrounds and how they live. It is suggested that cultural shows could be offered in an animated form which would help to engage younger children. “It would be lovely to see a show where we learn about how children in different countries around the world live ‐ my children have joint Colombian‐British nationality and it would be nice for them to see how children in South America live for example.” (Female, Age 25‐34) ID 87

General appreciation for what CBeebies is doing well Overall respondents are very positive about CBeebies – both its TV and its Online offer – especially regarding diversity and educational content. It is felt that the balance between educational and entertaining content is just right. Many comment that as CBeebies has no adverts, alongsside high quality, trustworthy content, parents do not need to constantly oversee what their children are viewing. Many also feel the channel is very good at showing and explaaining the wider world and experiences to children. The emphasis placed on developing children’s awareness of social interaction, diversity and emotional developpment is received positively.

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“CBeebies is brilliant at providing a high quality, appropriate range of content that I trust and feel safe exposing my three year old daughter to. I know I don't need to worry about exposing her to potentially upsetting scenes, violence and confusing topics.” (Male, Age 25‐34) ID 1092 “Safe, entertaining, educational programmes which I would be happy to be out of the room for while my son watches them ‐although we normally watch together and chat about thhe themes and jokes and ideas. There is also a good range of programmes available.” (Female, Age 35‐44) ID 200767 “The quality of education in your programmes is fantastic. Linking Alphablocks to Letters and Sounds is invaluable. Justin's House has led to lots more role play and putting on of "pperformances", whilst Gigglebiz has my son laughing all the way through ‐ something children this age should be doing. Something Special is amazing, not only for its use of Makatron but for the simple fact that it familiarises children with children they would perceive as different. It allows discussions to take place at an early age about differences and appearances, without forcing it or embarrassment.” (Female, Age 35‐44) ID 20067 The website is praised as a compllementary online resource, with respondents commenting that the games and links are good and accessible for most ages, even the very young. The music and activities available are also enjoyed. Some respondents comment that recent updates to the website, including reducing the dependence on text to navigate, mean that young cchildren can now use online content without being able to read. “The same thoughtful and interesting balance of shows on TV backed up by the web content. My 3 year old particularly enjoys the Nina and the Neurons engineering games on the website.” (Male, Age 35‐44) ID 20056 “The website is especially good and easy for children to navigate ‐ there is audio support for those who are too young to read the instructions, which is often lacking on other weebsites aimed at the same age (Channel 5 Milkshake).” (Female, 35‐44) ID 20099 “Love the website ‐ more voices over text for little ones who don't read yet. Some of the games could get even more challenging ‐ my son is 4 and I'm not sure they will hold his atteenntion to 6.” (Female, Age 25 to 34) ID 20071

Suggested areas for improvemeent  More use of archive content - Although many respondents would like to see fewer repeats of new programmes, there is consensus that additional content does not necessarily have to be brand new content. Some would like to see the return of archive conttent or programmes such as The Tweenies or Teletubbies, while others suggest the return of programmes they enjoyed as children, such as Jackanory.  More online content – Many of the areas for improvement refer specifically to the online provision: BBC iPlayer: Many respondents would like to see more content available on BBC iPlayer and for it to be available for longer. It is also noted that whilst the website is less focussed on text, iPlayer is not, making it harder for children to find content thhey want to watch alone: for example all the visuals for one programme series are the same rather than different by episode, and the episode synopsis is in text. CBeebies website: With regards to website content, many would like to see more educational games for older children in the 4 plus age group.

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Tablet devices: In order to maximise the content available online, many respondents highlight that a tablet device is easier for a young child to use but not many apps are available for tablet usage, particularly tablets using iOS. Radio: Another suggestion is for more radio content online as this is felt to encourage children to use their imagination rather than relying on visual stimulation. The content that is available could also be improved to make it more like a typical radio station, with songs or nursery rhymes followed by some spoken content such as stories. “The online games are all a bit too simple. You could do with making some more challenging games that encourage those, like my son, who are advanced in reading/writing & maths. We have to go to other websites such as abbcya.com to get to the level that he iis at.” (Male, Age 35‐ 44) ID 1148 “For my eldest son (5/6) it would be great if it supported his reading/writing more and gave more structured ways of learning through play/games.” (Age and gender not given) ID 20280 “I think there could be more interactive content, like a reward chart option on the website for completing tasks or game sheets that can be printed off or included in thee Magazines that will allow them to interact and be more obsservant while watching the programmes.” (Female, Age 25‐34) ID 20164 “More radio content online it is good to allow children to imagine what characters in a story look like rather than shoe them just as they do when reading.” (Female, Age 25‐34) ID 20141

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Note: The following reflects the views of individuals who took part in the public consultation and should not be considered necessarily representative of all licence fee payers. Quotes from responses used to illustrate different themes are presented as verbatim.

CBBC

There were two consultation surveys to elicit feedback about CBBC: one for adults and one for children. The CBBC consultation questions for adults followed a similar format to that of CBeebies while the CBBC consultation for children included fewer questions, suitable for children to respond to. While a total of 2,782 adults responded to the questions on CBeebies there are lower response rates for the questions on CBBC, as theese adults did not all necessarily have children within the 6 to 12 age range as well as the under 6 age range (for CBeebies).

The following sections look at CBBC – Adults, followed by CBBC – Children.

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CBBC and BBC Radio – Responses from adults Viewing and listening habits It should be noted that while around 2,780 adults responded to the consultation overall, including the section on CBeebies, a smaller propoortion of adults completed the section relating to CBBC as fewer had children in the 6 to 12 age group.

Respondents were asked about the viewing habits of their children and approximately 880 adults responded to this section. Frequency of viewing - Two thirrds of respondents said their children watch CBBC at least once a week: within this a third of respondents say that their children watch CBeebies every day, 25% say their children watch several times a week and just under 10% watch once a week. 10% say theiir children watch less than once a week and just under a quarter (23%) say theiir children hardly ever watch CBBC. Platform used - Of those that wattch CBBC, nearly all (95%) say they watch it on TV as broadcast. Almost 40% say they also watch CBBC via iPlayer/on- demand through a connected or a Smart TV; over a quarter watch via a desktop or laptop, 18% watch using a tablet and a further 7% watch viia a Smartphone as well as on TV. Other channels - Children within the 6 to 12 age group appear to have a far broader repertoire of channels avaailable to them and watch a wide range of programmes in addition to CBBC. They are watching other children’s TV channels as well as some programmes on mainstream channels – both BBC and commercial channels. The most commonly mentioned programmes are Peppa Pig on Nick Junior, Horrid Henry and Ben and Holly. Programmes available on the mainstream channels that are commonly mentioned include Doctor Who, Strictly Come Dancing, Top Gear and The Simpsons. Aside from CBBC, the most commonly mentioned channels are CBeebies (12%), BBC1 (10%), CITV, Milkshake! on Channel 5, Disney and Channel 5.

Comparison with other children’s channels When asked to compare CBBC with other channels aimed at children aged 6 to 12 years, the channel seems to compare very favourably witth two thirds of adults believing the channel to be either ‘better’ or ‘far better’: a third of these feel it is ‘far better’.

When asked why they thought CBBC was better than other channels, respondents praise many aspects of its programming:

Good range of high quality content There is a general appreciation that CBBC produces a range of high quality content and benefits from not having any adverts. The channel is also felt to be safe for children to watch, trustworthy and reliable.

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The majority of respondents praise CBBC for its range of programmes and the educational nature of content which is considered largely absent on other channels including news, documentaries and other factual programmes. There is also perceived to be less reliance on animation or cartooons, with CBBC offering more original drama and factual programming specificallly aimed at older children. Drama on CBBC is also praised for being gripping, exciting and correctly pitched to its target audience. CBBC is described as stimulating, topical, varied, thoughtful and interesting, which are seen as points of difference compaared to other channels. However, some parents said that their children found CBBC programmes less entertaining than other content available and they often watch other channels such as Disney or Tiny Pop as well as music channels. “I think the quality of CBBC programmes is very good and generally treats chiildren as intelligent.” (Female, Age 35‐44) ID 304 “The overall range of shows feels better than those on other networks. Some channels, such as Nickelodeon, Disney and Cartoon Network arre full of imported shows. CBBC is immportant as it's one of the few home grown networks that reflects UK culture back to the viewer. The ssitcoms on Nick et al are well and good, but they are very American and are there to sell something else. While we're watching Ben 10, it sometimes feels like an advert. I don't feel like the prograammes on CBBC are there to do anything other than entertain aand educate. There's no underlying advertising.” (Male, Age 35‐44) ID 775 “Better than Disney, which has been the main rival for attention; CBBC displays ggreater integrity and intelligence. The children have tended to look to the children's channels as 'theiir channels', but now that they've found better programmes on other channels, they are watching a lot less of CBBC, despite them being in the mid‐range of the taarget audience.” (Male, Age 35‐44) IID 10791 UK-orriginated Many respondents comment positively that the programmes on CBBC are produced in the UK and are ‘British’. This is felt to bring with it an inherent sense of quality which can be seen in the final production. Programmes made in the USA are felt to contain too much American slang or ‘Americanisms’ and parents are keen that the exposure to this is limited. Educational The channel is praised for including programmes that incorporate an educational element without it detracting from its entertainment values. Thiis includes moral and social development as well as more knowledge-based learning. The programmes on CBBC are seen to be more educational and challenging compaared to other channels. Other channels such as CITV, Nickelodean and Disney are thought to overly rely on American programmes and feature more adult themes, such as violence and innuendo. Among some adult respondents, the poor use of language and the excessive use of cartoons on these channels are not felt to set good real-life examples for impressionable children. Mixedd reactions to the presenterrs Some respondents comment that CBBC treats children as intellligent and is far less patronising than other channeels. The presenters are also praised for being welcoming and engaging. However, a small number of respondents criticise

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CBBC presenters for being unprofessional and would prefer them to behave in a more mature way to provide a better example to children.

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CBBC Programmes

General acceptance that content is appropriate and caters for all ages within the target age group Generally respondents feel that CBBC caters well for children aged between 6 and 12 years with a diverse range of content. Many feel that the content is well- pitched to a 6 year old and yet sufficiently challenging for a 12 year old. Respondents cite The Sarah Jane Adventures and Wizards v Aliens as particularly good examples. “A good mix. Children at the younger ages can watch CBeebies as well. Those at the older age range can watch things on other channels when not interested e.g. in Bear Behaving Badly.” (Female, Age 35‐44) ID 11427 However, respondents also acknowledge that it is difficult to produce content to suit the full spectrum of the 6 to 12 age group, as children have different levels of interest, intelligence and maturity. In particular, parents with children at either end of the age range express some concerns about the provision of suitablle programming, as described in the sections below.

 Transition between CBeebies and CBBC too great Among some parents or carers with children aged 6 to 7, there is felt to be a gap in targeted BBC output - CBeebies is felt to be too young and much of the CBBC output is perceived to be pitched towards older age groups. These respondents feel that CBBC programmes can be too ‘old’ for their children, for example showing cartoons featuring aggression and dealing with issues that their children are not yet mature enough to understand. As such, drama programmes such as Tracy Beaker, The Dumping Ground, Young Dracula and Wolf Blood are not considered appropriate for the younger age category and more suitable for those aged 8 plus. “Some programmes are a little scary for younger ages e.g. Sarah Jane Adventures, Wizards v Aliens, Dracula. Occasionally news items on Newsround are not suitable for younger ages e.g. item on gay marriage.” (Female, Age 45‐54) ID 829 “I have children aged 7 & 8. Some content is too adult and inappropriate. Be great to have a TV channel offering quality TV aimed somewherre between CBeebies and CBBC. My ggeneral advice to my children is that if it has children older than you it is not appropriate.” (Male, Age 35‐44) ID 1381 “I don't think CBBC does its job as well as CBeebies. It goes some way to addressssing its aims. I'm not sure it deals with the transition years between kids who are CBeebies watchers and the content aimed at older children. It's almost as if there needs to be another channel aimed at 6 to 9 year olds, because the poor behaviour that my son sees on some of the drama programmes is certainly acted out at home. Some programmes are greatt, for example, Horrible Histories, and quite a few are enjoyable for the adults too. ” (Female, Age 35‐44) ID 11810 “I can only really comment on the younger end, as I have a daughter who is 6 next week. She is not at all interested in CBBC, yet finds CBeebies to babyish for her. She finds a lot of the dramas boring and is not inspired by the types of shows that have children participating in 'Apprentice' type competitive games. She'd rather I Sky+ something from BBC1, like Strictly or Splash.” (Femmale, Age 25‐34) ID 10977

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 Not enough engaging content for older children In contrast, some adults feel that CBBC can be patronising for the older age groups and that many children are too advanced and sophhisticated for its programming.Some respondents also suggest clearer signposting of age- clustered programming would encourage older children to more easily find the content suitable for them. “For younger children, it’s ok at best. For older children its completely inapproopriate. Children now are smarter than they've ever been, and learn about things at school that are mmore advanced than what schools taught when I was there, but when they get home they're faced with annoying Hacker and an annoying presenter talking to them like they're 5.” (Female, Age 16‐24) ID 11937

“6 to 12 year olds is a tricky age group to aim at ‐ there is a world of difference bbetween a 6 year old and a 12 year old! However, I can only speak of what my daughter watches. The factual programmes seem to be aimed more at the 10+, the language is appropriate; she understands the content but doesn't feel patronised… The trouble is that programming is not always balanced… If there were more clearly defined time slots for older/younger programming within CBBC then my daughter would know when to turn on for the programmes that are relevant/aimed at her.” (Female, Age 45‐54) ID 1394

General appreciation for range of programmes

Respondents are generally very positive about the range of programmes offered on CBBC. In particular they refer to the varied mix of formats from original drama, to news and factual. Programmes highlighted by adults are Horrible Histories, Deadly 60, Newsround, Blue Peter, Shaun the Sheepp, and The Sarah Jane Adventures.

Factuaal programmes such as Operation Ouch and Horrible Histories are praised for encouraging children to question and discuss topics with parents and carers. As such, it is suggested there should be more factual programmes in the CBBC schedule.

Newsround is particularly praised for keeping children up to date with current affairs, and sometimes complex issues, in a ‘child friendly’ way. Some also suggest this could be extended by providing more Newsround specials.

“Excellent: Original drama such as Wolfblood. Horrible Histories. Ministry of Curious Stuff. Animations like Shaun the Sheep. Factual programmes particularly Steve Backshall and Deadly 60 series, and Newsround.” (Male, Age 35‐44) ID 1635

“Factual programmes like Deadly 60 and Newsround, informative like Blue Peterr, and entertainment like Sam and Mark, Dick and Dom, Friday Download and Copycats. Reality likee Marrying Mum and Dad, Pet School and My Life. Another favvourite is Horrible Histories which is entertaining and educational”. (Female, Age 35‐44) ID 20039

“Newsround continues to be a great introduction to news programming.” (Feemale, Age 35‐44) ID 1218

Suggeested areas for improvement Some areas have been highlighted where the range of programming on CBBC could be improved:

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 More emphasis on education - Some parents suggest that while the emphasis on CBeebies is very much education and entertainment, there appears to be less emphasis onn education on CBBC. Many of these feel that more programmes should incluude an element of subtle or hidden learning whilst continuing to be entertaining. Examples of topics that could be incorporated into educational programming in a creative way include:

Other cultures - It is mentioned that more innovative programme ideas would be welcomed, showing different cultures and lifestyles in other countries.

Science and maths - Some would like more educational programmes specifically based around maths, science and technology such as Bang Goes thee Theory.

“I feel there is a lack of educational programmes. We only have Digital TV and so channels are limited. My 6 year old struggles to find things to watch. She has a great interest in science and nature, history and geography amongst other things. Horrible Histories iis a firm favourite. Programmes which focus on other BBC programmes but aimed at children would be good such as the Stargaze live. My child loves the school based programmes.” (Female, Age 35‐44)) ID 1897

“I personally would like shows that offer a fufun, entertaining introduction to the world. If there was a more hidden educational value that would be excellent!” (Female, Age 25‐34) ID 20071

“I like the fact that it includes children from diverse backgrounds. I do feel that CCBBC is less focussed on the educational aspect and know that by this age children are becoming wise to being educated by stealth but still think that it should be incorporated… It would be good if this focussed on dilemmas that they may encounter and promote life skills.” (Male, Age 45‐55) ID 1279

 Greater diversity in presenters - Some respondents wantt to see and hear more regional programming and accents on CBBC. Some respondents mention that hosts and presenters are more focussed on rellating to children on their level, rather than setting a good example as role models.

 Review the type of repeats - Although respondents appreciate that a certain amount of repeats aare necessary for cost reeasons, several respondents feel that the current trend of showing back to back repeats of the same programme title, particularly at the weekend, is not engaging enough and that more variation is needed. Some would welcome older programmes from the 1980s and 1990s being scheduled to reduce the level of repeats; old Scooby Doo cartoon programmes from the 1970s are mentioned as being enjoyed by children today.

“It’s ok, pretty much the same as the others really. They like things such as Newsrround. Since CITV did their old school weekend they have leaned more to that, as they are showing some at weekends. Maybe CBBC could dig out some old skool stuff occasionally.” (Female, Age 25‐34) ID 1261

“Sometiimes there seems to be a long run of the same programme or lots of repeats ‐ however we recognise that it is difficult to fill the hours that CBBC is on.” (Female, Age 35‐44) ID 20127

 More content for younger ages - As referred to earlieer some feel the content is not adequately targeted to the younger age groups and that more quality, appropriate animation would be more suitable and engaging for a

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younger audience. Drama programmes are seen as an important element of the channel and these should also be age appropriate and engaging to younger audiences.

“Horriblle histories is an excellent program: entertaining as well as learning base for a playful but curious 6‐7 year old. The more scientific shows (a show made in Canada where questions of viewers are answered by scientists showing experiments etc) score very high as well buut I do not know how many of these programmes there are as viewing time for our 6‐7 year old is limited.” (Female, 45‐54) ID 1361

CBBC Online

CBBC website

Around a third of respondents to this question said either they or their children use the website on a weekly basis. Only a small proportion said they or their child/children visit the website every day. A third said they never visit the website while only 4% said they were not aware of the website.

Of those who said they use the CBBC website, the vast majority use it for playing games; nearly half use it to access iPlayer and a third use it to find out more aabout programmes or charaacters on the main CBBC TV channel. Some comment positively on the amount of educational games available and the fact that these can be accessed on tablet devices.

While few respondents give additional comments about the CBBC website, most centred on the appreciation of the website and the resources that can be downloaded or used online. Other reasons for using the CBBC website are: as a resource for teaching or for homework, to listen to songs or to follow up on quizzes and enter competitions. “The games are terrific - these capture my 5 year old's imagination perhaps even more than the TV programmes as they are interactive.” (Male, Age 25-34) ID 182 “The educational and fun value of the activities (along with the sheer number) is amazinng. My son can spend hours working out number patterns or crreating tunes with Zingzilla games.” (Male, Age 353 -44) ID 171 “I sometimes use the iPlayer site at school at the end of the day when waiting for parents to collect their children. Programmes such as Alphablocks and Numtums are great here as they tie in well with national curriculum.” (Female, Age 25-34) ID 60

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BBC Radio

The majority of those responding (72%) did not comment on the provision of BBC Radio for children. Only a smalll proportion of respondents (12%) agree that BBC Radio caters well for children aged 6 to 12 with 17% claiiming BBC Radio does not cater well for this age group.

Of those who provided further comments, many respondents suggest that BBC Radio is not targeting children aged 6 to 12 and are unaware of any specific programmes for children. Many said that radio programmes for children are not well promoted and they are not aware of where to access them. Therefore, many said more programming and promotion was needed for children’s radio programmes.

“I absolutely did not know that the BBC provided radio for children. We have been using Audio books with our daughter to train her listen well. KKnowing about the radio would have been helpful. This isn't promoted very well, I feel.” (Female, Age 35‐44) ID 20064

Many let their children listen to mainstream radio stations, usually when they themselves are listening, but are concerned that some of the content may not be appropriate for children, particularly the news. Respondents mention children listening to Radio 2, especially Chriis Evans, Radio 1, Radio 4 and Radio 4 Extra, with Radio 4 in particular being praised for having family-friendly shows. The 4 O’clock Show on Radio 4 Extra is highly praised but many are concerned that this is the only show made for children. Respondents would like to hear more programmes like this and for them to be available in formats such as downloadable podcasts. More audiobook stories and radio plays would also be welcomed.

A small number of respondents comment that their children tend to listen to local or independent radio stations.

“I am aware that CBeebies has a radio station but my child never listens. We listen to the radio in the kitchen or in the car where CBeebies Radio is not accessible.” (Female, Age 25‐34) ID 651

“The BBC have turned their back on children. My children listen to Fun Kids Radio, but mostly I end up buying them audio books and they listen to those. I am incredibly disappointed with what the BBC are providing children on radio ‐ what little there is, is either a summary programme or an audio book. There are no original radio series for cchildren ‐ to inspire their imaginatioons. BBC radio should be ashaamed of how they are treating children. Children don't need to be treatted like second class citizens on radio, but given bold and original programming (not simply an audio version of a TV show or a reading of a book).” (Male, Age 35‐44) ID 10160

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CBBC and BBC Radio Overall It should be noted that while around 2,780 adults responded to the consultation overall, including the section on CBeebies, a smaller propoortion of adults completed the section relating to CBBC. Those who stated their children never watch CBBC have been excluded from the following analysis as many of these also replied “Don’t know” to the following closed questions.

Describing CBBC

How well do the following words describe CBBC (TV and Online)?

CBBC is particularly well rated for being as ‘High Quality’, ‘Original’, ‘Engaging’ and ‘Educational’. Many respondents suggest their own words to describe CBBCC. These include: excellent, fun, trustworthy, informative, entertaining, reliablee, relevant and creative.

“With its focus on UK programing and educational‐entertainment shows (Newsround, Blue Peter, Friday Download...to an extent), it stands head and shoulders above the competition.” (Male, Age 35‐44) ID 10333

“Like CBeebies the channel is safe. Don't feeel I need to keep policing it and can allow my daughter some autonomy as to what she chooses to watch.” (Female, Age 35‐44) ID 10622 Those expressing less positive comments felt that some of the content on CBBC is not appropriate for the 6 to 12 aage group, that there are tooo many repeats, that the quality can be variable or it is not educational enough.

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“CBBC shows mostly repeated programmes or TV shows that were made ten yeaars ago and they are still churning out the same show but in a different setting. Yes, these shows might rate well but only because there is no alternative. Instead of CBBC being brave and bold with new programmes they stick to these tired and old formulas (of course there are a few exceptions).” ((Male, Age 35‐44) ID 10160

“I believe this channel is missing a huge chunk out of it for the younger age group it claims to cater for!” (Female, Age 35‐44) ID 10483

CBBC: service commitments

Social Issues: how well do you think CBBC does these things?

The majority of respondents feel that these commitments are covered well by CBBC. There is a sense that many programmes on CBBC haave a number of facets to them. Programmes can be entertaining and fun for children whilst at the same time educational, thought provoking and introducing children to topics and issues that they would not otherwise have encountered. The very popular Tracy Beaker programme is seen as a good example of this, along with The Dumping Ground and Newsround. However a smaller number of respondents who provide a further comment feel that it is not always appropriate to raise and discuss some of these issues, especially amongst the younger age groups.

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“There was an excellent programme on recently about children who suffered severe burns. It was challenging, educational, and inspirational and my children were riveted. They didn't find it easy to view, but it was well worth it ‐ prompting lots of conversations, and (hopefully) a more thoughtful response to people they'll encounter in theirr lives with differences to them. I'd like more programmes like that.” (Female, Age 25‐34) ID 20001 “In the last couple of years I've been pleassantly surprised by my daughter's ggrasp of some fairly complex social and topical issues and I think CBBC has contributed to her understanding. e.g. I think Blue Peter's involvement in Sport Relief has helped inspire her, and Comic Reliefef does Glee Club has highlighted some issues about poverty in Africa that have taught her a lot. The various series about Tracy Beaker and the Dumping Ground' havve also helped educate her about a world that her own comforttable middle‐class existence is shielded from, albeit in a 'safe' not tooo confronting way.” (Female, Age 45‐54) ID 20048

Learning and Development: how well do you think CBBC does these things?

As with social issues the majority of adults believe the commitments to learning and development are fulfilled well. There is a notable aappreciation for Newsround, Horrible Histories and Blue Peter. These programmes are felt to strike the right balance between education and entertainment and are both interesting and engaging for children. CBBC is praised for offering safe entertainment with a good range of programmes. As mentioned in previous questions, again here a small proportion of respondents comment that there could be more educational content and would welcome additions to the schedule such as more animation, acted adventure, history, sci-fi, serial dramas, instructional arts and crafts, creative and inventive shows, movie making and drawing programmes. “Good history learning ‐ my child has learned a lot about history from Horrible Histories and has developed a real interest in the subject. She has been inspired to cook by Junior Bake‐off and Junior Masterchef, these are really good programmes.” (Female, Age 35‐44) ID 1883

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Understanding People and Places: how well do you think CBBC does these things?

100%

90% 23% 22% 80% 3% 3% 70% 8% 9%

60% Don't Know 50% 37% 35% Not At All Well 40% Not Well 30% Quite Well 20% Very Well 30% 32% 10%

0% Helps children learn about people from Helps children understand the rest of different backgrounds and with the world through coverage of the different life experiences: Base ‐ 678 news, international events & issues: Base ‐ 676

Broadly the channel is felt to cover a diverse range of people and places in a sensitive and engaging way. Content is felt to educate childreen about people with different life situations that they may not otherwise encounter in their

BBC Trust Review of BBC Children’s 37 Services 2013 © Public Knowledge everyday lives. Newsround is particularly praised in this contexxt for the way it provides informative content addressing issues with a child-frienddly approach. However, many also comment that this programme could cover more topics from across the UK. They feel this is an aspect that is not clearly apparent across the range of programming on the channel and therefore more could be done to include portrayal of more regions and a greater range of regional accents across CBBC. “Newsround is doing a great job of talking about challenging issues at a level that engages children. I like the wway it can talk about Syria then switcch to an animal story” (Female, Age 335‐44) ID 20069 “There’s not really anything like Byker Grove at the moment which reflected a more regional view. A more BBBC Worldwide Newsround once a week would be good too.” (Female, Age 25‐34) ID 875

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Broad appreciation of CBBC The general theme is that CBBC should continue producing excellent content, with special reference to drama aand factual programmes. There is a wide appreciation that the channel provides safe entertainment that is fun, educational, and also covers more serious issues in a sensitive way that is appropriate to a young audience. Praise is given to the evident thought, effort and dedication put into the channel and CBBC is encouraged to remain original and varied. The drama and educational content is described as good quality and always adapting to changing interests and technology. The channel provides a good range of programmes with some innovative content. Horrible Histories is again mentioned as an exceptional show, along with Deadly 60, Blue Peter and Newsround. The low level of animated content is also seen as a positive for the channel. The approach to social issues, helping children to learn about the world around them should continue as it provides content that other children’s channels lack, but it should be age appropriate. The CBBC website is commended for its games and for encouraging participation in the TTV shows. “CBBC is doing an excellent job of educating children in a fun way without them realising it such as “Horriblle Histories.” This is very important as it is not only young children that learning should be fun and effortless for. It also continues to be relevant to children of this age group and beyond and on the pulse. Keeping up with the young ones is verryy important.” (Female, Age 25‐34) ID 113 “Good presenters – like Sam & Mark, Friday Download etc that my kids look up to and enjoy watching. Good mix of fun and faf cts. Not too many American imports” (Female, Age 45‐54) ID 725 “Continue to show programmes with relevant content and topics and issues that children face today. Also have a balance of ‘real life issues’ and just good fun programmes like ‘Sam and Mark’” (Female, Age 25‐34) ID 551

Suggeested areas for improvement

In addition to themes raised throughout the consultation, oother areas are highlighted as needing some improvement:  Diversity of presenters - CBBC is thought to have a stronger male bias in its presenters compared to CBeebies which is seen to have a greater gender mix. Some respondents note that there are few female prresenters and no female continuity presenters. Some respondents would also like to hear more regional accents on the channel.

“Presenters should use correct English and model good behaviour, showing resppect for family morals and values, hopefully supporting parents and teachers not undermining them.” (Female, Age 45‐54) ID 20107 “Would like to see more regional programs and more varying accents on programmes” (Male, Age 35‐44) ID 10143 “More regional accents and locations, a little less middle‐class or Southern predominance” (Male, Age 35‐44) ID 11959

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 Tailored radio provision - Respondents would like more information about the schedule of radio programmes aimed at children. Some suggest introducing podcasts or downloads so children can listen at any time. Others comment that there isn’t enough radio content and that old archive material could be made use of as well introducing new content. “On demand audio book style shows and radio plays would be wonderful for the car...” (Female, Age 25‐34) ID 1755 “Children's comedy on radio? We tend not to use radio as we can't rely on the content being appropriate.” (Female, Age 45‐54) ID 829 “I suppose a dedicated children's digital radio channel is rather too hard to find enough content for, but I'm sure there are a lot of really good radio programmes in the BBC archives that would be suitable for kids (e.g. the Dr Who radio series that are on Radio 4 Extra), and these could be made available via the CBBC web‐page so we parents would know what was suitable listening. I think it would be valuable to have at least some of them as downloadable pod‐casts because from my experience listening to programmes is something kids only want to do at certain times and in certain circumstances ‐ e.g. when ill, on holidays or on long car journeys, or at bed‐time, and access to the internett isn't always possible.” (Female, Age 45‐54) ID 20048

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Note: The following reflects the views of individuals who took part in the public consultation and should not be considered necessarily representative of all licence fee payers. Quotes from responses used to illustrate different themes are presented as verbatim.

CBBC: Children

The children’s consultation asked a series of questions about CBBC and radio. It was targeted at children aged 6 to 12 but was open to all children, both under the age of 6 and over the age of 12, to complete. Over 8,000 children responded to the consultation. The majority of respondents (76%) are femalee and 88% are aged 9 or overr.

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CBBC – Responses from children Viewing Habits

How often do you watch CBBC?

Every day 74%

More than once a week 18%

Once a week 4%

Once a month or more 2%

Less than once a month 1%

Not at all 1%

0% 20% 40% 60% 80%

Base ‐ 7998

The vast majority of children responding to the consultation wattch CBBC at least once a week or more, with around three quarters of childrenn watching CBBC every day.

94% of girls say they watch CBBC either every day or more than once a week compaared to 88% of boys.

Children in the 8 to 10 age band are also more likely to watch CBBC everyday compaared to the younger or older age groups. However children in the 11, 12 and 12 plus age groups are more likely to watch CBBC more than once a week.

Therefore it would appear that CBBC is being most frequently watched primarily by the 8 to 10 age group, followed bby the 11 plus age group.

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How much do you like CBBC?

I love it 58%

I like it 29%

It’s ok 11%

I don’t like it 1%

I really don’t like it 1%

0% 20% 40% 60% 80% Base – 8037

As shown in the chart above, the majority of children responding to the consultation state they either ‘love’ or ‘like’ CBBC. Just over halff the respondents (58%) say they ‘love’ the channel - these are more likely to be children in the 6 to 10 age group. Girls are also more likely to say they ‘love’ the channel. Children aged 11+ are more likely to say they ‘like’ the channel or think it is ‘OK’. Broad appreciation for the channnel The majority of children are very positive and enthusiastic about CBBC and the programme content, describing the channel as entertaining, light hearted, fun and friendly. Children are also very positive about the wide range of programmes on CBBC; the mix of cartoons, game shows, news, history, dramas and documentaries are all widely enjoyed. Children have many of their own programme favourites, ttheir likes (and dislikes). The Dumping Ground is the most frequently mentioned programme, followed by Hacker and Dodge, Newsround, Tracy Beaker, The 4 O’clock Club, Dani’s Castle, Wolfblood and Blue Peter. Some mention they would like to see more dramas, competitions, game shows and new programmes on the channel. Children also mention that programmes can be educationnal as well as entertaining: Horrible Histories, Junior Vets and Deadly 60 are mentioned. Also programmes such as My Life, about real people and their livess are appreciated by children for providing an insight into the wider world.

“I like the programmes like Horrible Histories and Operation Ouch and others and it reminds me when my brothers and sister, when they were little and why they watched it. Also because the programmes are amazing and give you a better education and funny.” (Female, Age 11) ID 30037

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“The reason I ticked that box (Its’ OK) was because some programmes like Horriible Histories, Deadly 60 and Shaun the Sheep are brilliant but others like the Dare Devil, My Supply Teacher is Magic and Trapped are silly and boring.” (Male, Age 9) ID 2480 “I like some programmes ‐ such as TSOTB [The Story of Tracy Beaker] and Saadie J ‐ but there are others I don't like such as Deadly 60 and 'The Johnny and Inel Show'. Some programmes aren't suited to certaain people, like me for instance. When I have friends round, we usually watch quite a lot of CBBC, but when nature programmes like Deaadly 60 are on, or other shows like Horrible Histories and The Darredevil come on, we tend to turn the telly off. I especially don't like it when there are full days of a certain program, such as a Young Dracula Day or a Deadly 60 Day, because me and lots of other people don't like these programmes. Howevver, I do like Sadie J Day and Tracy Beaker Day ‐ where TSOTB, Tracy Beaker Survival Files, The Dumping Ground and Tracy Beaker Returns are on all day ‐ because they RULE!” (Female, Age 12) ID 30087 “I love it as it helps me learn things about frroom around the world and people in ttheir amazing stories like the documentaries on the programme of My Life. It also is entertaining. My parents also enjoy some of the programmes such as My Life and Blue Peter.” (Female, Age 12+) ID 30042

Many children think CBBC provides great programmes which they look forward to watcching, whether it is after school, at the weekend or duringg school holidays. They also enjoy watching and discussing programmes with their friends and family. Children also particularly enjoy being able to interact with the channel. Some children mention that the channel should be available until 8pm as there is nothing else for children to watch after 7pm. Also some older children would like to see more content available online on BBC iPlayer. “It has a variety of shows and cartoons but I think CBBC should be on air till 8 o clock because when it’s overr I have nothing to watch.” (Female, Age 10) ID 30043 “… I think there should be more shows for ages 11+ and should be on later ass on Freeview it’s the only kids channel” (Female, Age 11) ID 30006 “I like CBBC because I enjoy most of the shoows. I sometimes think that there aren’t enough of the shows that I like because some only appear on certain weeks or seasons or monnths. I appreciate the CBBC iPlayer because then I can catch up on the episodes on my favourite shows that I have missed. However sometimes not all my shows are available to watch.” (Female, Age 12) IID 85

Presenters The presenters on CBBC are seen by many children as a really positive aspect of the channel. Many respondents describe their favourite presenters as funny, friendly and lively. Children enjoy the live links the presenters provide between programmes, the CBBC office and that they can email and interact with the presenters; those children aged 9 to 10 in particular find them appealing with many references to Hackere and Dodge.

Amongst some older children, aged 11 and upwards, there is a mixed response to the presenters - while some find them funny and entertaining, others find them ‘weird’, ‘strange’ and too childish, with poor jokes. Some older children can find the presenters patronising and comment that they should be more professional, with a more mature approach. As such, they criticise the programme shorts that complement the presenters’ section, such as Hacker Time and Operation Ouch.

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“It is great and it is funny I like the presenters and Hacker and Dodge, I like thhe little characters as well.” (Female, Age 9) ID 565 “I love CBBC so much I mean all the presennters are really funny and interactivve and have a great website also they put on great programmes.” (Female, Age 12+) ID 184 “I love CBBC ever since I was a kid. However I'd really like to tick the 'I love it' box but I can’t [TICKED ‘I like it’] as for me CBBC has become a kiddish programme however before it was more for teens. I also think Hacker the dog and the presenteers jokes let it down even more. I really hope you take in this and can bring back the old CBBC programmes back like Kerching, S club 7 ettc.” (Male, Age 11) ID 30124 “Less talking from the presenters, too much cheesy jokes which are irrelevannt and aren't funny.” (Female, Age 11) ID 30020 “It’s quitte good but the presenters are not funny, there is too much toilet humour and there are not enough serious programmes such as My Autism and Me.” (Female, Age 10) ID 30139

Age apppropriate While many children feel that the programmes on CBBC are well targeted to their age group, some aged 11 and over comment that programmes are too young for them. Older children feel they are outgrowing some CBBC content such as cartoons like Scooby Doo and shows like League of Suuper Evil, Shaun the Sheep and Pet Squad, describiing them as ‘boring’ and ‘babyish’. Children around the age of 11 or 12 wanted more shows like Tracy Beakker, The Dumping Ground and Newsround. Some older children comment that when they find a programme is ‘boring’ or too ‘babyish’ they will switch channels. “I just turned 11 and don't think it really offers programmes for my age. It is quite boring ... I only watch it when my 7 year old cousin comes round who is beginning to find it quite boring as well.” (Female, Age 11) ID 30019 “I think that some of the shows are a bit babyish and they should put on programmes for older kids as well like the age 11 or 12. I also think that they need to show a more varied choice of programmes such as programmes that they haven’t showed in a while. I think some of the programmes are great such as Tracy Beaker and Prank Patrol , but I am not too keen on Deadly 60 andd animal programmes and I found out by asking 30 people that only 7% of people like the show Deaddly 60 and out of 30 people 23% more people liked Tracy Beaker…” (Female, Age 11) ID 30065

Repeats Many children comment that therre are not enough new programmes on the channel and that there are too many repeats. Others comment that films shown during holidays are old and repeated many times. Some older children suggest that if there are no new programmes then older shows such as Mona the Vampire could be repeated. Again the scheduling of repeats can be a trigger for children to change channels away from CBBC.

“I don't really like the most boring films like maybe Dracula or Splatalot too. Also you keep repeating the same episodes again and again which iis kinda getting on my nerves. And when can you bring more episodes like Dani's Castle or Dumping Ground also 4'O Clock Club too! Most children agree with me in my whole school and my cousin's too. I do hope you agree with me!” (Female, Age 10) ID 30082

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“I like CBBC because it’s really funny and the CBBC presenters are really good especially Hacker. I would put I love CBBC [TICKED like it] it’s just that they have loads of repeats of programmes. The Adventures Of Sarah Jane Smith has lots of repeats so I have watched every one therefore it’s a bit annoying when I want to watch a programme and I've already seen it lots of times before. (Female, Age 10)ID 30487

Interaction Many respondents like the live channel content as they are able to interact with the presenters, join in with competitions and games and send questions to celebrities. The CBBC website is aalso praised for providing some respondents with fun and enjoyable online content, the games especially being highly rated.

“I love CBBC because it’s got great progrraammes for your age and you can send in emails and communicate with the presenters and it’s really fun to watch the programmes especially because there are loads of new and exciting series and loads of cool stuff.” (Female, Age 11) ID 30110 “I real likke it because of the Newsround specials, the games and the internet saffety is real useful and we use it in school” (Female, Age 12) ID 118

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What programmes do you like to watch on CBBC?

Tracy Beaker / TSOTB… 59% Dani's Castle / Dani's House 24% 4 O'Clock Club 14% Horrible Histories 13% Blue Peter 13% Wolf Blood 11% Sadie J 10% MI High 9% Friday Download 8% Arthur 7% Newsround 7% Deadly 60 5% Fit 5% Sparticle Mystery 5% Scooby Doo 5% Young Dracula 4% Big Friday Wind Up 4% My Life 4% Wingin it 3% Merlin 3% Sarah Jane Adventures 3% Shaun the Sheep 3%

0% 20% 40% 60% 80%

Base: 7866

The above chart shows the most popular programmes mentiioned by 3% of children or more. As the majority of respondents are girls aged 9 and over, the list of most popular programmes reflects their tastes, i.e. Tracy Beaker, Sadie J and Dani’s Castle or Dani’s House.

The younger age group of 6 to 7 year olds particularly enjoy programmes such as Scooby Doo, Deadly 60, Big Friday Wind Up and Shaun the Sheep.

The middle age range of 8 to 9 year olds enjoys programmes like Horrible Histories, Fit, Scooby Doo, Deadly 60, Shaun the Sheep and Hacker Time. The comeddy and humour on CBBC seems to particularly appeal to this middle age range.

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Programmes which seem to be more popular with the older, 10 to 12 age groups are Tracy Beaker, Dani’s Castle, 4 O’clock Club, Blue Peter, Woolfblood and Sadie J.

Those aged over 12 particularly enjoy Tracy Beaker, Woolfblood, MI High and Friday Download.

Boys seem to particularly like the programmes, MI High, Newsround, Arthur, Scooby Doo, Fit and Deadly 60.

What programmes do you watch that are not on CBBC?

Horrid Henry 16% Victorious 15% Jeessie 13% Simpsons 12% Doctor Who 12% Good Luck Charlie 11% iCarly 10% SpongeBob Squarepants 7% Shake It Up 6% My PParents Are Aliens 6% Almost Naked Aniimals 5% Miraanda 4% Wizards of Waverly Place 4% The Voice 4% Britain Got Talent 4% Phineas & Ferb 4% Eastenders 4% Top Gear 3% CITV 3% A.N.T Farm 3% Disney Channel 3% The Big Bang Theory 3% Austin & Ally 3% Coronation Street 3% Waterloo Road 3% Big Time Rush 3% You've Been Framed 3% 0% 5% 10% 15% 20%

Base: 7601

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The above chart shows the most popular programmes that are not shown on CBBC, mentioned by 3% of respondents or more. Favourite programmes are Horrid Henry (CITV), The Simpsons (Sky 1), Doctor Who (BBC 1), Good Luck Charlie (DDisney) and iCarly on Nickeloddeon. The younger age group of 6 to 7 year olds particularly enjoy Horrid Henry (CITV) and Almost Naked Animals (Cartoon Network), while the middle age range of 8 to 9 year olds also enjoys Phineas and Ferb (Disney) and You’’ve Been Framed (ITV). Victorious (Nickelodeon), Jessie (Disney Channel) and Good Luck Charlie (Disney) are very popular with the 110 to 11 age group. Doctor Who and The Simpsons are very popular with those aged 12 and over along with mainstream adult programmes such as Eastenders and Miranda. Boys seem to particularly mention Doctor Who, The Simpsons and Horrid Henry, while girls particularly like Victoriouus, Jessie, Good Luck Charlie and iCarly.

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Which of the following statements do you agree with?

CBBC is fuun 75%

CBBC has programmes that are different to other 74% children's channels

I found out lots of new things on CBBC 71%

I talk about CBBC with family and friends 53%

CBBC makes me feel included 48%

I find programmes on other channels more 20% interesting

CBBC programmes don't show people that I caan 11% relate to

CBBC is boring 5%

0% 20% 40% 60%80% Base – 7923

As illustrated above, CBBC is seen as ‘fun’ by three quarters of respondents (75%) mainly from within the 6 to 10 age group. CBBC is also seen as distinctive in that it provides programmes that are different to other channels, again by the large majority of respondents (74%). It is the 7 to 10 age group who are more inclined to say they find out lots of new things on CBBC. Likewise it is the 7 to 10 group who also are more likely to talk about CBBC with family and friennds and to say that CBBC makes them feel included. It is the 12 plus age group who are more likely to state that they ‘find programmes on other channels more interesting’. The under 6 age group (25%) and the 12 and over group (17%) are more likely to say the CBBC programmes ‘don’t show people that I can relate to’. Overall girls are much more positive about CBBC, with boys more likely to give negative statements such as ‘other channels are more interesting’ and ‘CBBC is boring’.

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CBBC Online

How often do you visit the CBBC website?

Everyday 23%

More than once a week 30%

Once a week 18%

Once a month or more 15%

Less than once a month 9%

Not at all 5%

0% 5% 10% 15% 20% 25% 30% 35%

Base ‐ 7949

Over half the respondents state they visit the CBBC website more than once a week with a quarter visiting every day. Among those who responded, girls are more likely to visit the website more frequently than boys, either every day or more than once a week. Also it is the 8 to 10 age group who are most likely to be engaged by the website on a daily basis. It is boys and the 12 and over age group who are least likely to visit the website.

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How much do you like the CBBC website?

I love it 40%

I like it 32%

It’s OK 23%

I don’t like it 3%

I really don’t like it 3%

0% 10% 20% 30% 40% 50% Base – 7869

Nearly three quarters of respondents (72%) state they ‘love’ or ‘like’ the CBBC website: girls and those in the 7 to 10 age group are more likely to be passionnate about the website saying they ‘love it’. Boys and those aged 12 or over are more likely to be ambivalent and to state ‘it’s OK’. The children aged 12 plus are also more likely to feel the site is not so suitable for their age group. Broad appreciation of the website Many children say that the CBBC offers one of the best childreen’s TV or games websites and that the games are entertaining and with plenty of variety. The website is regarded as fun, with a good range of content and acttivities, plenty of interactive features, such as surveys, competitions and quizzes, and links to TV clips and sneak previews. Children also say they enjoy using the CBBC iPlayer via the website. “Well I love it because there are some really epic games on there and other thiings to do.” (Female, Age 9) ID 239 “[There is] so much to do and lots of games you will never get bored or tired and you can always have your say new things all the time and. I also like BBC iPlayer. I watch shows that I missed it is great!!!” (Female, Age 10) ID 30073 “I like the CBBC website as it was one of the first I ever visited independentlyy without my parents supervision because it is so safe. I like it because it includes good content such as the Newsround area in which I catch up with the week’s news if I have missed it. it also has the games area which I like to use if I am ever stuck for a pastime... Anothher great area of the website which I think is the music area. I like this because it is simpler to naviigate rather than the MTV website of other music chart websites I have visited and it also gives you a little taster of the song which can be really helpful if you do not recognise it by its name.” (Female, Age 12+) ID 30122

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Content Many appreciate the variety of the content with lots of games, alongside extra TV content, information about programmes, presenters and ceelebrities, videos, music, news and activities; Newsround pages in particular are mentioned favourably. Respondents enjoy playing games which are tied in with their favourite programmes such as The Dumping Ground, Junior Vets and Deadly Dash. While it is noted that new games are added, it is felt that they could be refreshed more regularly. While it is the 8 to 11 age group who are most positive about the website, some of the older respondents (11 plus) would like more challenging games for their age grooup.

“I like playing new games. Also I like looking at the Newsround page. I like the fact you can have your own say and the fact that you consider what we think.” (Female, Age 11) ID 3727 “There is so much to do like play games watch episodes, listen to the music, print things out to do, watch Newsround and you can sign in to play against your friends and save yoour game.” (Female, Age 10) ID 30480 Design Many respondents like the design of the website, particularly its interactive content. Children feel it is fun, colourful, bright and appealing with well- designed graphics. The layout of the website is also commended for making it easy to find content. However, some respondents express preference for the previous website design criticising the new version for beingg too ‘busy’. Others comment on the accuracy of the search function for example when looking for specific programme sites.

“The design's good. The layout’s easy to use. Most of the content’s good. But the message boards need a revamp in look and access." (Female, Age 9) ID 542 “It's great and tells you loads about the shows, but I don't like the design and there should be a separate webpage for each show with its own unique design, like it used to bee.”(Male, Age 12) ID 3010

Interaction Many enjoy interacting with other children on the site, posting on message boards and having their say on the chat pages. The site alllows children to interact with CBBC presenters and actors and feels inclusive which is greatly appreciated. “CBBC has very fun games and a fun message board which I use to chat to people and have lots of fun. It has very good facts.” (Male, Age 10) ID 3408 Access on other devices Although many respondents are happy overall with the CBBC website, some comment that the content is hard to access on a tablet device or a mobile phone, with some games in particullar hard to access. “I have a tablet device and the website doesn't come up with the stuff that is on a computer” (Female, Age 12+) ID 499

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“It is really tricky to navigate on iPad\tablet but on a computer I think it’s really good and very useful” (Female, Age 10) ID 2329

Other websites

Children were asked to name other websites that they like. Nearly a third of all children responding said that they like to visit social networkinng sites such as Facebook, Twitter, YouTube and Skype, however it is the children aged 11 and over who are more likely to give this response.

Games websites are widely mentioned, either specifically or in general. Friv, (a free games websites for all ages which describes itself as ‘safe’) is cited by a significant number of children, particularly girls and those aged 10 and 11. Miniclip (appeals more to boys andd those aged 11 and over) and GirlsGoGames (appeals to 10 and 11 year old girls mainly) are also mentiooned by a good proportion of children.

Moshi Monsters (appeals to girls aged 7 to 10), Disney’s Club Penguin (appeals especially to 8 to 10 year olds), annd Moviestarplanet (appeals mainly to 9 to 11 year old girls) are also popular webssites among the respondents.

Some also mention specific TV channel websites such as Disneey, Nickelodeon, and CITV, as well as the BBC.co.uk site and BBC iPlayer.

Other children mention specific programme sites such as Newsround and Doctor Who.

Shopping websites such as Argos, AAmazon and Ebay and educational sites such as coolmath-games.com are also mentioned by some children.

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BBC Radio

What BBC Radio programmes do you listen to? Tell us the nammes of the programmes or the presenters if you can remember? BBC Radio 1 20% Chris Evans (BBC Radio 2) 14% BBC Radio 2 10% BBC Radio 2 ‐ Breakfast… 9% Capital FM 6% Nick Grimshaw (BBC Radio… 5% Heart FM 4% Local BBC Radio Stations 3% BBC Radio 1 ‐ Breakfast… 3% Simon Mayo (BBC Radio 2) 3% BBC Radio 5 live 2% Kiss Radio 2% Scott Mills (BBC Radio 1) 2% BBC Radio 1 ‐ Official… 2% Greg James (BBC radio 1) 4… 2% BBC Radio 4 2%

0% 5% 10% 15% 20% 25% Base: 5247

The above chart shows the most popular programmes or radio stations mentioned by 2% of respondents or more.

BBC Radio 1 and Radio 2 are the most popular BBC radio stations mentioned by respondents. The children tend to mention radio programmes that they would be most likely to hear during their journey to and from school, such as the BBC Radio 1 and 2 Breakfast Shows. Children also listen to the Radiio 1 official chart show.

Chris Evans is the presenter receiving the most mentions foollowed by Nick Grimshaw on BBC Radio 1 and the SSimon Mayo show at drive time on BBC Radio 2. Greg James and Scott Mills are also mentioned.

A few children also mention listening to BBC Local Radio, BBC Radio 4 and BBC Radio 5 live.

Some respondents also mention noon-BBC radio programmes such as Capital FM, Heart FM and Kiss.

Radio 1 and Chris Evans on the Radio 2 Breakfast show particularly appeal to girls and those aged around 11, while Nick Grimshaw, Scott Mills and Greg James are listened to more by those aged 12 and over. Boys particularly like the Official Chart Show and Radio 5 live.

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Ideas for improvements and changes

Children were asked what changes they would make to CBBC, BBC Radio or CBBC online if they were the Head of CBBC. Many children responding say that they would not want to change anything about CBBC as they think it is very good as it is. However, a number of key themes were raised by respondents as areas where they would make changes. It should be noted that three quarters of children responding to this question are girls and a quarter boys. Reflecting the overall response to the consultation, three quarters of the children responding is aged between 9 and 12, with 13% aged 8 or under and 13% aged oveer 12. Range of content A large proportion of children responding to this question say theey would change the CBBC content to better reflect their interests, and also theeir age, either by showing more of some programmes or less of others. For instance, a lot of respondents would like more shows with Dani Harmer such as Tracy Beaker or shows like The Dumping Ground or Horrible Histories. They allso mention new series of programmes such as Wolfblood and Sadie J. Others mention programmes on other channels such as Jesssie, Victorious or Horrid Henry (on CITV) the kind of which they would like to see on CBBC. Changes to the type of content are broadly one of three themes::

 New content – Many say they would make new programmes more often, including new series of current programmes, such as Tracy Beaker, as well as brand new original content. Some comment they would refresh the schedule by taking off programmes or chharacters they feel are not as interesting as others, such as removing Shaun the Sheep and Owl.

 Archive content – As well as shhowing more new and original content, many refer to showing repeats of old shows that are no longer availlable.

“Another one is bringing some of the axed shows back for one or two seasons as people may want to see them again.” (Male, Age 12) ID 1645 “I would put on the old programs because they were better, Raven, Demon Headmaster, Byker Grove and good dramas” (Female, Age 12) ID 1581

 Particular genres – Depending on their particular interest, respondents say they would like to see greater focus on certain genres. Comedy programmes including Sadie J are referenced most often here though activity/craft-based shows, drama and factual programmes are also widely menntioned. Others say they would like Newsround to be on more regularly across the day. “I would have Dani's Castle every day in the week as it is my favourite programme and I also would have more shows that are about cooking like another series of Juniior Bake Off because I found it interesting seeing what childdrren my age could make. I would have a competition for children to enter to give them something to do if they got bored and didn't want too watch the telly.” (Female, Age 11) ID 1563 “I would put on a fun program that combined art & learning. I’m creative but there are never any art type programs on. Some kids would luv this type of program, my

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mum used to watch a program called Bits & Bobs, she says it was with stuff you could recycle. I think that’s a good thing. That’s what I'd like to do.” (Female, Age 12) ID 3434 “I would create more regular and longer Newsround bulletins throughout the day. Also I would create some topical Newsround discussions on the message boards on the CBBBC website.” (Female, Age 12) ID 60149 Programmes for older children Some comment they would likee more programmes for ollder children or teenagers. Suggestions are for fewwer cartoons and more reality programmes such as Show me what you’re made of. Older respondents (aged 9 plus) dislike programmes such as League of the Super Evil, Shaun the Sheep and Pet Squad as they tend to find them too childish for their taste. “I would add some more older programmes and remove all the baby ones cos nobody actually watches them they watch Nick and Disney.” (Female, Age 12) ID 30017 “I would make another station for the teenagers, for example TBBC, it would have waterloo road, Wolfbloood, Friday download and Young Dracula” (Female, Age 12+) ID 60489 Scheduling and broadcast hours Many children across all age groups would like the broadcast hours of CBBC to be extended from 6am until 8 or 9pm. However it is the older age groups (8 upwards) who are more likely to suggest that the evening hours be extended past 7pm. Some also suggest scheduling programmes at differrent times to suit different age groups and to tie in wiith ‘out of school’ hours. “I would change when CBBC starts and finishes because I wake up at 6 o'clock every day and I like to watch CBBC but I can’t because it hasn't started yet so I watch Disney Channel and my bedtime is 8 o'clock and CBBC ends at 7 o'clock so I watch Disney Channel because that doesn't finish till 1 o'clock am!” (Female, Age 11) ID 60140 “I would not change anything. But the one thing I would is that CBBC could have longer hours!! (Female, Age 10) ID 30072 Repeats Limiting the number of back to back repeats of programmess from the same series would be high on the agenda for many of the children responding if they were in charge of CBBC. Many of them comment that it can be boring or make them switch off if they do not like that particular programme. “I would change the TV programs I would stop the times when there is multiple episodes of one programme on in a row because if you don’t like that show it gets a bit boring.” (Female, Age 12)ID 30765 “Don't have the same shows shown more than twice in a row in case people don't like that show. In CBBC att the moment the same episodes of a show r shown on Saturday and Sunday at the same time and that means some people see them the day before so they might just turn the TV off. I would not show them the day after. I might show the show a few days later apart. (Female,, Age 11) ID 300105 Online While many respondents praise the CBBC website for the varietty and quality of games on offer, some respondents would like more challenging ggames and more competitions. Others mention that they would like more programmes to be available on CBBC iPlayer.

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In addition, some suggest the design could be improved to make it easier to find content that is referenced on TV programmes and enhance some aspects of its content delivery. “Well, I would make the website a more fun place to be. I would interest the children/adults and want to come on it by having a video that was updated every week telling us about what is new and what is hot. I would also make the backgrounnd a bit better.” (Female, Age 10) ID 60428 Radio Radio dedicated to children is appealing to many children. Some suggest having more ‘child-friendly radio’, including audio books, celebrity preesenters, music, more child-focussed news or an interactive radio programme/channel where children can sing or read a poem. “… a music show every day based on the weeks charts more games on the website and a radio show with celebs all the time presenting and cool songs and with only kids news!”. (Female, Age 11) ID 60184 “…a radio show with celebs all the time presenting and cool songs and wiith only kids news!” (Female, Age 11) “I would have on the radio a children’s hour where they talk about new toys and new shows on CBBC and at thhe end children could call in and talk about their day or somewhere theyy went.” (Female, Age 10) ID 60102 “I would make a radio station dedicated to what songs were in the charts and have a really fun presenter. I would also play some new episodes of Arthur in the morning so the viewers didn't get bored and I would get one direction to perforrm at Friday download!” (Female, Age 12+) ID 60129

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4. RESPONDENT PROFILE Adultts

The BBC Trust is committed to ensuring that it listens to the views of a wide range of licence fee payers and therefore the consultation also gave respondents the opportunity to indicate their gender, age, location by nation of the UK, national identity, disability, religion, sexual orientation and ethnicity.

The following tables show the available demographic information for the 2,782 adult respondents to the consultation. Please note some respondents did not supplyy this information. Status Number of % of overall respondents total A parent 2,637 96% A carer 84 3% A teacher 26 1% Other 5 0%

Total 2,752 100%

Gender Number of % of overall respondents total Female 2,050 81% Male 466 18% Prefer not to say 33 1%

Total 2,549 100%

Number of % of overall Age respondents total 16-24 153 6% 25-34 1,009 39% 35-44 1,175 46% 45-54 152 6% 55-64 39 2% 65 and over 23 1% Prefer not to say 19 1%

Total 2,570 100%

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Disability Number of % of overall respondents total Yes 84 3% No 2,408 94% Prefer not to say 63 3%

Total 2,555 100%

Location Number of % of overall respondents total England 2,273 90% Scotland 151 6% Wales 78 3% Northern Ireland 33 1% Other 4 0%

Total 2,539 100%

Sexual Orientation Number of % of overall respondents total Heterosexual/Straight 2,305 92% Bisexual 29 1% Gay woman/Lesbian 11 0% Gay man 1 0% Other 3 0% Prefer not to say 181 7%

Total 2,530 100%

Religion/belief Number of % of overall respondents total Christian 1,190 47% No religion 1,050 41% Muslim 18 1% Buddhist 16 1% Hindu 11 0% Jewish 11 0% Sikh 5 0% Other 64 3% Prefer not to say 175 7%

Total 2,540 100%

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Ethnicity Number of % of overall respondents total Asian or Asian British: Bangladeshi 4 0% Asian or Asian British: Chinese 5 0% Asian or Asian British: Indian 14 1% Asian or Asian British: Pakistani 5 0% Asian or Asian British: Other Asian background 6 0%

Black or Black British: African 6 0% Black or Black British: Caribbean 12 1% Black or Black British: Other Black background 1 0%

Mixed/multiple ethnic group: White and Asian 13 1% Mixed/multiple ethnic group: White and Black African 6 0% Mixed/multiple ethnic group: White and Black Caribbean 10 0% Mixed/multiple ethnic group: Any other 16 1%

White English/Northern Irish/Scottish/Welsh 2,177 85% White: Irish 33 1% White: Other White background 125 5%

Other ethnic group 13 1% Prefer not to say 107 4%

Total 2,553 100%

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Children The following tables show the available demographic information for the 8,086 children who responded to the consultation. Please note some respondents did not suppply this information.

Gender Number of % of overall respondents total Male 1,918 24% Female 5,958 76%

Total 7,876 100%

Age Number of % of overall respondents total I’m not 6 yet 57 1% I’m 6 128 2% I’m 7 237 3% I’m 8 573 7% I’m 9 1,161 15% I’m 10 1,680 21% I’m 11 1,735 22% I’m 12 1,255 16% I’m older than 12 1,098 14%

Total 7,924 100%

Location Number of % of overall respondents total England 6796 86% Scotland 404 5% Wales 318 4% Northern Ireland 183 2% Somewhere else 175 2%

Total 7,876 100%

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APPENDIX A – SUMMARY OF FFREEFORM RESPONSES

In addition to those taking part in the consultation by complleting the online questionnaire or by sending a proforma response by email or post, a further 17 more general comments were recceived by email. This appeendix provides a summary of these responses.

SUMMARY OF FREEFORM RESPONSES TO THE BBC CHILDREN’S SERVICES CONSULTATIONS

The comments offered reiterate many already given. Respondents think CBeebies and CBBC are good for and are liked by children. Old Jack’s Boat, Blue Peter, Wolfblood, MI High and the Bedtime Hour are particularly mentioned as being enjoyed, along with programmmes incorporating activities about how to make and do things.

Negative comments relate to the presenters who it is felt can be too noisy and shout too much. Also some comment that programmes such as Nearly Naked Animals and Fleabag Monkey Face are not teaching young childdren appropriate behaviiour with too much ‘toilet humour’.

Some suggest that the format of some of the older programmes should be brought back such as Swap Shop on a Saturday morning, or Grange Hill and Byker Grove, as these covered a range of social issues in an engaging way for older children.

Camberwick Green, Magic Roundabbout, Bill and Ben, Andy Pandy, Rupert the Bear and Rainbow are suggested as appropriate programmes for younger children which could be revived.

Other suggestions are for more educational programmes, more focus on history and geography, programmes about pets and their care, and a ‘Zumba’ programme with music for children of all ages to help them keep fit.

Other comments also reinforce that BBC Children’s TV should aim to target children of all ages and both genders and that the channels should aim to fully embrace diversity.

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APPENDIX B – SUMMARY OF QUESTIONS

Report Number of Question Question Area page respondents Number number Q1 Parent/carer or teacher 59 2,752 ADULTS ON CBEEBIES In a typical week how often do your children Q2 watch CBeebies? 9 2,699 Apart from CBeebies, what other channels do Q3 they watch? 9 2,594 Q3a Any other channels? 9 588 How would you say CBeebies compares to other Q4 children’s TV channels aimed at under 6s? 9 2,675 Q4a Why do you say this? 9-12 1,706 Which devices do your children use to watch Q5 CBeebies? 9 2,673 How appropriate is the content of CBeebies Q6 across this age group? 13-14 2,623 What do you think about the range of Q7 programmes CBeebies offers? 15-16 2,511 In a typical week how often do you and your Q8 children use the CBeebies website? 17 2,686 What do you and your children use the Q9 CBeebies website for? 17 1,820 Q9a Any other reasons? 17 475 Q10 Do you use the CBeebies Grown-ups website? 17 2,673 What do you use the CBeebies Grown-ups Q11 website for? 18 351 Q11a Any other reasons? 18 192 How well do these words describe CBeebies (TV Q12 and online) 19 2,689 Are there any other words you would use to Q12a describe CBeebies? 19 1,652 Q13 Learning and Development 20 2,685 Q14 Understanding People and Places 21 2,679 What are CBeebies doing well and not so well Q14a on these service commitments? 20-22 1,621 Overall what do you think CBeebies (TV and Q15 online) is doing well and should continue doing? 23 2,348 What improvements or changes would you like Q16 to see CBeebies (TV and online)? 23-24 2,043 Is there anything else you would like to say Q17 about CBeebies (TV and onnline)? 23-24 1,561 ADULTS ON CBBC In a typical week how often do your children Q18 watch CBBC? 26 879 What other channels do your children watch Q19 that are not on CBBC? 26 911 How would you say CBBC compares to other Q20 children’s TV channels? 26 807 Q20a Why do you say this? 26-28 526 Which devices do your children use to watch Q21 CBBC? 26 735

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How appropriate is the content of CBBC across Q22 this age group? 29-30 702 What do you think about the range of Q23 programmes CBBC offers? 30-32 541 In a typical week how often do you and your Q24 children use the CBBC website? 32 744 What do you and your children use the CBBC Q25 website for? 32 409 Q25a Any other reasons? 32 66 How well do you think BBC Radio caters for Q26 children aged between 6 and 12? 33 755 Q26a Why do you say this? 33 333 How well do these words describe CBBC (TV Q27 and online) 34 700 Are there any other words you would use to Q27a describe CBBC? 34 264 Q28 Social Issues 35 696 Q29 Learning and Development 36 689 Q30 Understanding People and Places 37 684 What are CBBC doing well and not so well on Q30a these service commitments? 36-38 289 Overall what do you think CBBC (TV, radio and Q31 online) is doing well and should continue doing? 39 450 What improvements or changes would you like Q32 to see CBBC (TV, radio andd online)? 39-40 429 Is there anything else you would like to say Q33 about CBBC (TV, radio and online)? 39-40 241 CHILDREN ON CBBC Q1 How often do you watch CBBC? 42 7,998 Q2 How much do you like CBBC? 43 8,037 Q2a Why do you say that? 43-46 6,445 What programmes do you like to watch on Q3 CBBC? 47-48 7,866 What programmes do you watch that are not on Q4 CBBC? 48-49 7,601 Which of the following sentences do you agree Q5 with? 50 7,923 Q6 How often do you visit the CBBC website? 51 7,949 Q7 How much do you like the CBBC website? 52 7,869 Q7a Why do you say that? 52-54 5,737 Q8 What other websites do you really like? 54 7,115 Q9 What BBC radio programmes do you listen to? 55 5,247 If you were the most important person at CBBC Q10 for one week, what changes would you make? 56-58 6,948

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Prepared by:

Helen Mather and Clare Luke Public Knowledge The Mill Hexham Business Park Burn Lane Hexham Northumberland NE46 3RU t: 01434 611160

Date of final report delivery: August 2013

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