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Green Marketing Guide
1 Green Marketing Guide ●● ● For Western Pennsylvania Small Businesses ●●● 1 © 2014 by the Center for Green Industries and Sustainable Business Growth of Duquesne University, Pittsburgh, PA. All Rights Reserved. No part of this publication may be reproduced in any form or by any means without written permission from the publisher. All opinions, conclusions, or recommendations expressed are those of the author and do not necessarily reflect the views of Duquesne University. The Center for Green Industries and Sustainable Business Growth has made reasonable efforts to ensure the accuracy of this information. If may, however, include inaccuracies or typographical errors and may be changed or updated without notice. It is intended for discussion and educational purposes only and is not intended to and does not constitute legal financial or other professional advice. Some materials may provide links to other Internet sites only for the convenience of users. The Center for Green Industries and Sustainable Business Growth is not responsible for the availability or content of these sites. Duquesne University and the Center for Green Industries do not endorse or recommend any commercial products, processes, services, producer, or provider referenced in this material or information described or offered at other Internet sites. The Center for Green Industries and Sustainable Business Growth is partially supported by the U.S. Economic Development Administration. 2 Table of Contents Intro to Green Marketing ...…………………………………………. 5 Green Marketing Advantages ………………………………………. 6 Green Advantages ……………………………………………………. 8 The Third Button …………………………………………………….. 9 Green Segmentation ………………………………………………….. 9 Green Generations ………………………………………………….. 12 Green Motivations ………………………………………………….. 14 Cause Marketing ……………………………………………………. 15 Greenwashing ……………………………………………………….. 16 New Greenwashing Info ……………………………………………. 18 Barriers to Buying Green ………………………………………….. -
Hara Bhara Atmanirbhar Bharat
European Journal of Molecular & Clinical Medicine ISSN 2515-8260 Volume 7, Issue 11, 2020 HARA BHARA ATMANIRBHAR BHARAT Mukul Kumar Dr. Vivek Mittal Research Scholar Research Guide, Professor & Director Himalayan University Himalayan University Abstract “AtmaNirbhar Bharat”, which decodes to 'Self-Reliant India' or 'Self-Sufficient India', is the vision of making India "a bigger and vital part of the global economy", pursuing environment-friendly policies that are competitive, efficient, resilient, being self-sustaining and self-generating. Self-reliance is a thought process that differs from concepts of "self- containment", "isolating away from the world" or being "protectionist". India, having the strategic advantage of experiencing all possible climatic conditions, can be the cradle of food for the rest of the world and leader with its Green-initiatives. AtmaNirbhar is largely hinged on business-as-usual practices, striking a balance between local and global – Glocal, where Indian farmers, producers, and businesses preserve our ancient wisdom, rich biodiversity, and sustainable practices, so as to be the torch-bearer for the rest of the world to follow. The key to AtmaNirbhar Bharat lies in sustainable development, which in turn depends on saving natural resources and promoting an environmental-friendly lifestyle. India could be a leader in green technology for delivering green products and services through green processes which would keep the equilibrium of ecology for a better tomorrow. So, AtmaNirbhar Bharat to be imbibed and promoted with the notion of Green Consumerism to the core as Citizens of the Blue planet are waking up to the warm idea of consuming green. 6553 European Journal of Molecular & Clinical Medicine ISSN 2515-8260 Volume 7, Issue 11, 2020 The Green Consumerism will aptly champion the cause of ‘Green Growth’ for India or “Hara-Bhara AtmaNirbhar Bharat”- India shining and be Grinning paving the Greener pathway. -
Environmental Marketing (Green Marketing Rudiments)
IOSR Journal of Business and Management (IOSR-JBM) e-ISSN: 2278-487X, p-ISSN: 2319-7668 PP 69-74 www.iosrjournals.org Environmental Marketing (Green Marketing Rudiments) Dr. Sunmeet Banerjee Associate Professor, Sasmira’s Institute of Management Studies and Research Sasmira Marg, Worli, Mumbai 400 030 [email protected], + 91.98028.86890 Abstract:- The conception of Environmental, Green or Ecological marketing gained impetus during the 1990‘s to accentuate products and production methods that improve environmental performance, promote ecological causes, or solve environmental problems. Green marketing is a business practice that takes into account consumer concerns about promoting preservation and conservation of the natural environment. They include such processes that lessen waste in packaging, augment energy efficiency of the product in use, diminish use of chemicals in farming, or decrease release of toxic emissions and other pollutants in production and modifying advertising. There is an amplified consumer demand for environment friendly products and services which the marketers must respond to. It is imperative that business organisation‘s conducted their operations in an environmentally-sensitive fashion owing to their responsibility to preserve the integrity of the natural environment even as they satisfy consumer needs and desires. Purpose: Study the significance, augmentation and inference of Green marketing Approach: Input from marketers. Secondary data – analysis, interpretation, challenges and conclusions Findings: During the course of article with references and figures Keywords:- Ecological marketing, Green marketing, sustainable marketing, corporate social responsibility Environmental, green and eco-marketing are part of the new marketing approaches which augment change, fine-tune or develop existing marketing approach, but seek to confront those and provide a substantially different perspective. -
1 Relevance of Green Marketing on Environmental Degradation
UNIVERSITY OF MAURITIUS RESEARCH JOURNAL – Volume 21 – 2015 University of Mauritius, Réduit, Mauritius Relevance of Green Marketing on Environmental Degradation: An Empirical Study of Consumers’ of Green Products in Benin- City, Nigeria R A Gbadeyan * Department of Marketing University of Ilorin Nigeria E-mail: [email protected] O J Omolekan Department of Business Administration University of Ilorin Nigeria, E-mail: [email protected] Paper accepted on 04 June 2015 Abstract Business organisations need to contribute significantly to healthily environment through the adoption of green marketing. The activities of some of this business may result to environmental pollution which makes the environment becomes inimical to human habitation. Green marketing is the marketing of products that are presumed to be environmentally preferable to others through product, process, packaging and advertising modification(s). Most times, products’ remnants and packages pose serious danger to our environment. This paper examines the effect of green marketing on environmental degradation. Non- experimental descriptive research method was used and the data gathered were analysed. It was observed that the concept of green marketing is not popular among selected consumer in Benin metropolis of Nigeria and thus appropriate strategies for effective application of green marketing are lacking. Besides, adaptability, compatibility and relative advantage by consumers of green products remains the hiccups to the successful application of green marketing in Nigeria. Applicable recommendations were made for business enterprises to produce ecological products which not only must not pollute the environment but should protect it and even liquidate existing environmental damages. 1 Relevance of Green Marketing on Environmental Degradation: An Empirical Study of Consumers’ of Green Products in Benin- City, Nigeria Also, ecological packaging (i.e. -
Avoiding Greenwashing in Event Marketing: an Exploration of Concepts, Literature and Methods
Journal of Management and Sustainability; Vol. 7, No. 4; 2017 ISSN 1925-4725 E-ISSN 1925-4733 Published by Canadian Center of Science and Education Avoiding Greenwashing in Event Marketing: An Exploration of Concepts, Literature and Methods Kai-Michael Griese1, Kim Werner1 & Johannes Hogg2 1 School of Management, University of Applied Science, Osnabrück, Germany 2 School of Management, Fresenius University of Applied Science, Hamburg, Germany Correspondence: Kai-Michael Griese, School of Management, University of Applied Science, Osnabrück, Germany, Caprivistraße 30a, Tel: 49-541-969-3880. E-mail: [email protected] Received: August 25, 2017 Accepted: September 20, 2017 Online Published: October 25, 2017 doi:10.5539/jms.v7n4p1 URL: http://doi.org/10.5539/jms.v7n4p1 Abstract Greenwashing, defined by the Oxford Dictionary as “disinformation disseminated by an organization so as to present an environmentally responsible public image” can cause multifarious problems for companies. The phenomenon of greenwashing has, however, not attracted much attention in the event marketing literature to date. The purpose of this paper is twofold. It first describes and analyses the specific characteristics and features of greenwashing in event marketing. It then seeks to identify the current fundamental approaches of how to avoid greenwashing in event marketing and to assess their potential. A two-step literature analysis with complementary search approaches served as a methodical framework. First, journals related to event marketing were screened for the keywords “greenwashing” and “greenwash”. Next, the general literature was consulted for the same keywords. The results clearly demonstrate that the subject of greenwashing has been widely neglected in the event literature. -
Riverfront Park Master Plan Survey 1 Results
COMMUNITY SURVEY #1 Survey Overview The City of Salem Public Works Department administered an online community survey from December 4, 2017 through January 25, 2018. This survey focused on collecting the interest, views, concerns, and preferences of local residents and park users. This information was used to prepare design alternatives for the Riverfront Park Master Plan Update. A total of 868 survey responses were received, including 6 hard-copies completed at a public meeting held on January 18, 2018 and 3 responses submitted through a Spanish language version of the online survey. Survey Results 1. How often do you visit Salem’s Riverfront Park? Response Response Answer Choices Percent Count Several times a week 16.76% 145 Every week or two 37.49% 322 Several times a year 41.09% 355 Once every year or two 4.07% 35 Never 0.58% 5 Answered question 862 Skipped question 6 How often do you visit Salem’s Riverfront Park? 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% Several times a Every week or Several times a Once every year Never week two year or two Riverfront Park Master Plan Update 1 Community Survey #1 2. How important are the following Riverfront Park activities to you on a scale of 1 “not important” to 5 “very important”? Weighted Response Park Features 1 2 3 4 5 Average Count Walk/run/jog on the trails 23 39 97 187 519 4.32 865 Bicycle riding/skateboarding 165 129 186 139 238 3.18 857 Participate in group walk/run events 251 157 219 120 105 2.61 852 Picnicking 121 140 228 213 147 3.14 849 Take children to the park playground 163 57 -
Green Marketing and Environmental Consumerism in Continuing Higher Education Cathy Sandeen University of California Los Angeles
It’s Not Easy Being Green: Green Marketing and Environmental Consumerism in Continuing Higher Education Cathy Sandeen UNIVERSITY OF CALIFORNIA LOS ANGELES ver the last few years, terms such as “carbon neutral,” “greenwashing,” and “zero impact” have begun to permeate the media. The proliferation and serious use of such terms reflect a significant cultural focus on one of the most crucial Oissues of our time: sustainability—an effort to reduce our impact on the environment. Not surprisingly, the current focus on all things “green—greener— greenest” has found its way into the realm of continuing higher education as well through a proliferation of courses and programs. A recent Internet search on the phrase “sustainability certificate” produced over 7,600 results, reflecting a strong perceived or real demand. This article provides both a working knowledge of the field and practi- cal applications of the concepts and is organized according to the following sections: • sustainability in the US; • the corporate response; • sustainability in higher education and continuing higher educa- tion; © 2009 Cathy Sandeen, Dean of Continuing Education and UCLA Extension, University of California Los Angeles, Los Angeles, CA CONTINUING HIGHER EDUCATION REVIEW, Vol. 73, 2009 93 IT'S NOT EASY BEING GREEN • green marketing and environmental consumerism (including “greenwashing”); • results from a current original market research survey; and • practical next steps for continuing higher educators. Throughout I have provided a number of definitions of commonly accepted and relatively new terms related to sustainability. BRIEF BACKGROUND AND CONTEXT Carbon neutral: “Calculating your total climate-damaging carbon emis- sions, reducing them where possible, and then balancing your remaining emissions, often by purchasing a carbon offset: paying to plant new trees or investing in ‘green’ technologies such as solar and wind power” (Oxford American Dictionary). -
BOOK of NEWS Al in Business
BOOK OF NEWS Microsoft Inspire July 14 – 18, 2019 Las Vegas, NV Contents Foreword by Gavriella Schuster 4 Inspire Overview and How to Watch 5 Chapter 1 6 Customer and Partner Enablement Item 1.1 Partner program and investments update Item 1.2 Microsoft Azure Lighthouse Item 1.3 Microsoft Edge Enterprise Readiness Item 1.4 Microsoft Intelligent Security Association expands Chapter 2 9 Microsoft Business Applications | ISV Opportunity Item 2.1 New Microsoft Business Applications ISV Connect program and technology industry innovation for ISVs Item 2.2 Industry accelerators for ISVs Item 2.3 Latest version of the Dynamics 365 Nonprofit Accelerator Chapter 3 13 Marketplace Item 3.1 New monetization models, rewards program and route to market in commercial marketplace Chapter 4 15 Microsoft Azure and AI Item 4.1 AI for Cultural Heritage Item 4.2 Cloud Adoption Framework Item 4.3 AI Accelerate Program Item 4.4 New Azure migration capabilities Item 4.5 Azure Migration Program Item 4.6 Azure Data Box Heavy is now generally available; Data Box and Data Box Disk regions are expanded Item 4.7 Open source Quantum Development Kit Item 4.8 Azure Kinect DK General Availability Item 4.9 ServiceNow makes Azure Cloud its preferred cloud platform for highly regulated industries Contents | 2 Contents Chapter 5 20 Databases and Analytics Item 5.1 Blob API interoperability with Azure Data Lake Storage Gen2 Public Preview Item 5.2 Azure Data Share, new analytics service, announced for enterprises Chapter 6 22 Microsoft Teams Item 6.1 Microsoft Teams reaches 13 -
Ethical Aspects in Green Marketing; an Meta Analysis Approach
Proceeding 7th International Seminar on Industrial Engineering and Management ISSN : 1978-774X ETHICAL ASPECTS IN GREEN MARKETING; AN META ANALYSIS APPROACH Erni Rusyani Pasundan University, Economic Faculty [email protected] ABSTRACT The environment's role in business is very important. Green marketing takes account of the wider relationship of the organization and its products to the surroundings. The prime emphasis is on, developing relationships and satisfying separate Stakeholders needs in an environmentally and socially responsible manner. The key stakeholders are customers, investors, parent company, directors, employees, the community, legislators, pressure groups, suppliers, and the media. Green marketing differs from its societal and ecological predecessors in it's intertwining of ecological and social concerns, in the breadth of the ecological agenda that it tackles, and in its potential application across all types and sectors of business. Green marketing goes beyond societal marketing in four key ways: (1) It is an open- ended rather than a long-term perspective, (2) It focuses more strongly on the natural environment., (3) It treats the environment as something which has an intrinsic value over and above its usefulness to society, (4) It focuses on global concerns rather than those of particular societies. Environmental ethics is concerned with the issue of responsible personal conduct with respect to natural landscapes, resources, species, and non-human organisms. Conduct with respect to persons is, of course, the direct concern of moral philosophy as such. In particular, a new environmental ethic may have to challenge four basic traditions: Anthropocentrism, Reductive Analysis, The Egocentric Perspective, The Fact/Value Gap. Environmentally-responsible or "green" marketing is a business practice that takes into account consumer concerns about promoting preservation and conservation of the natural environment. -
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GREEN AMERICAN GREENAMERICA.ORG the High Cost of Clothes
WINTER 2019 ISSUE 116 LIVE BETTER. SAVE MORE. INVEST WISELY. MAKE A DIFFERENCE. GREEN GREENAMERICA.ORG AMERICAN Unraveling the Fashion Industry It’s easy to ignore the huge influence garments have on workers and the planet. Luckily, activists and businesses are working to make the fashion industry better. If you wear clothes, you can too. ARE THESE TRENDS WORKER- FROM FAST WHAT HAPPENS GREEN OR APPROVED SOCIAL TO FAIR TO UNWANTED GREENWASHED? p. 10 RESPONSIBILITY p. 20 FASHION p. 24 CLOTHES? p. 27 VisionCapital ColorLogo Ad 3/29/06 9:29 PM Page 1 FREE IS YOUR YOUR MONEY VALUES BIG GAP IN BETWEEN? GOOD YOU CAN BRIDGE THE GAP with ▲▲▲▲▲▲ Individualized Portfolios Customized Social Criteria High Positive Social Impact Competitive Financial Returns Personalized Service Fossil Free Portfolios. Low Fixed Fees David Kim, President, a founder of Learn more at socialk.com Working Assets, in SRI since 1983. 1.800.366.8700 www.visioncapitalinvestment.com VISION CAPITAL INVESTMENT MANAGEMENT Socially Responsible Investing Were you born in 1949 or earlier? If you answered yes to that question, and you have a traditional IRA, then there’s a smarter way to give to Green America! You can make a contribution, also known as a Qualified Charitable Distribution (QCD), from your IRA that is 100% tax free, whether or not you itemize deductions on your tax return. Learn more about QCD donations and make a gift that will grow the green economy for the people and the planet. Visit FreeWill.com/qcd/ GreenAmerica to get started. FreeWill is not a law firm and its services are not a substitute for an attorney’s advice. -
Microsoft Inspire 2020: Day One Justin Gilbert
Microsoft Inspire 2020: Day One Justin Gilbert Over the next few days we’ll unpack all the best bits of Microsoft Inspire and end it all with a virtual happy hour on Friday afternoon. If you can’t be at the event hopefully you can join us and our experts as they cover lessons learned on Friday at 4 Central/5 Eastern. Whether you missed Inspire or just missed a particular session stop by and see what you missed. As someone who hasn’t missed a Microsoft Inspire event in years its odd to be sitting at home watching Gavriella Schuster kicking off Inspire in shorts and flip flops instead of seeing her on stage in person. However, Microsoft isn’t letting a virtual only experience slow them down. Born out of necessity this year’s virtual Inspire experience is highlighting the power of partnership and technology with a focus on being together, when we can’t be together. We’ve all been to scores of webinars over the past few months so it’s interesting to see how Microsoft is using this new medium to engage with the partner community in a new and invigorating way. With live Q & A throughout as well as on demand content this isn’t the same type of webinar we’ve all become accustomed to but instead it’s deeply interactive and immersive. A few examples of their commitment to keeping education vibe alive are: Ask the Expert Networking Activities Educational sessions that extend beyond the event But enough with the preamble, let’s get to the event! Kick Off Gavriella Schuster, CVP One Commercial Partner, summed up what our partner community has faced in the first part of this year and what we’ve accomplished together, “Seeing businesses impacted due to the pandemic is extremely sad but certainty comes from one single truth: human connection, technology, innovation and partners.