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Newspapers As the Readers's Voice

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Newspapers As the Readers's Voice Newspapers as the readers's voice DO⁄AN GAZETEC‹L‹K ANNUAL REPORT 2006 FINANCIAL RATIOS December 31, 2006 December 31, 2005 LIquIdIty RatIos Current RatIo 2.23 2.14 AcId-Test RatIo 2.09 2.03 LIquIdIty RatIo 1.94 1.78 ShareholdIng RatIos Debt/Shareholders’ EquIty 0.28 0.27 KV Debt/Total Debt 0.82 0.83 Total Debt/Assets 0.22 0.21 ProfIt/Loss RatIos EBITDA/Net Sales * 0.003 0.04 Net ProfIt/Net Sales 0.00 0.03 Net ProfIt/Shareholders’ EquIty (0.01) 0.05 ActIvIty Cycle RatIos Stock Turnover 52.30 55.35 ReceIvables Turnover 5.38 5.51 Debt Turnover 10.19 8.60 * ADJUSTED for IAS 39 Effect. CONTENTS 01 Major Financial Highlights 18 2006 Operations 02 Press Sector in the World&in Turkey 18 Milliyet 03 Do¤an Gazetecilik A.fi. from Past to Present 30 Posta 04 General Structure of Do¤an Gazetecilik A.fi. 36 Radikal 08 Chairperson’s Message 42 Fanatik 10 CEO’s Message 48 Corporate Social Responsibility 12 Board of Directors 54 Corporate Governance Principles Compliance Report 13 Executive Committee 64 Declaration of Consent Concerning the Financial Statements 13 Audit Committee and Notes to Financial Statements 14 Management 65 Audit Report 16 Broadcasting and Publishing Principles 66 Decree of the Audit Committee 67 Consolidated Financial Statements and Independent Audit Report major f›nAnc›al h›ghl›ghts (NTL) 01 2006 2005 Actual operat›ng prof›t (2,836,672) 6,398,605 EBITDA 5,564,669 15,071,822 Net Prof›t (1,006,192) 6,727,508 Number of employees 1,041 1,000 Paper usage (tonS) 98,766 102,457 DaIly page number (AVERAGE) 136.8 143.6 total TOTAL SHAREHOLDERS’ Net AVERAGE DAILY assets (NTL) EQUITY (NTL) SALES (NTL) NET SALES (UNITS) 164,894,197 165,824,094 163,742,681 128,566,888 129,946,416 123,910,057 283,010,544 262,482,283 228,521,648 1,193,000 1,202,000 1,091,000 20062005 2004 20062005 2004 20062005 2004 20062005 2004 DO⁄AN GAZETEC‹L‹K ANNUEL REPORT 2006 PRESS SECTOR IN THE WORLD&IN TURKEY 02 03 Newspaper web pages are the After five centuries, newspapers still continue to play Newspaper sales are declining in the West; whereas it an important role in the lives of most people. Today, is displaying an increasing trend in Turkey, as well as in most visited websites as news newspapers are in a process of evolution as new media. Asian countries. Newspaper sales exceed five million in sources. Do¤an Gazetecilik They are adapting to the competitive onslaught from Turkey while television ratings fall as a consequence of the Internet as they continuously develop and innovate rising prosperity. This new prosperity in turn results in websites are among the most their presentation to consumers. public attention toward alternative entertainment channels as seen in the increase in the number of Advertising revenue and newspaper circulation have visited websites in Turkey as well. available TV channels. Although TV continues to be the been declining globally for the last five years. However, primary advertising medium, newspapers have the downward trend in TV ratings in prosperous increased their revenue as a reliable and effective countries has led to the rise of newspapers as the major advertising medium. Newspaper web pages are the mass advertising medium. Regional differences in sales, most visited websites as news sources; Do¤an reach and advertising revenue of newspapers are Gazetecilik websites are among the most visited becoming more pronounced. In prosperous countries, websites in Turkey as well. newspaper websites are becoming increasingly popular. Website traffic for newspapers globally has increased The press sector was restricted from handing out 350% in the last five years. Countries such as Norway, promotions due to legal arrangements as of 2003. Japan, Finland and Sweden that have the highest However, newspaper sales have risen from an average newspaper consumption rates per person are also global of 3.7 million in 2001 and 2002 to 4.5 million in 2004 and leaders in the use of technology. Consumers are keeping 5 million in 2005; sales exceeded 5 million in 2006. This up with the pace of technological developments with upward trend in circulation despite the ban on innovations such as e-commerce more rapidly by promotions demonstrates that there is a serious consumers than older innovations such as ATMs and increase in actual newspaper readership in Turkey. e-mail. Consequently, the fact that the young generation Do¤an Gazetecilik reaches an average of 4.5 million reads newspapers less frequently than older generations readers on a daily basis - 45% of all daily newspaper is a source of serious concern for the sector. As the readers. Newspapers in Turkey are still in the process younger generation prefers shorter and visually rich of finding new revenue sources by using their brand content, many newspapers are adopting the tabloid strengths via the Internet and other alternative sources format. such as sponsorships. Contrary to the established belief that the Internet will destroy newspaper revenue, newspapers have created new venues for profit by integrating the Internet to their own business models and importing the power of their brands into the digital environment. Newspaper web pages are among the most visited websites in every country - as a source of news. Although Internet-based revenue from newspapers is relatively less than advertising and sales revenue, they are increasing every year. An analysis of reader profiles from newspaper websites around the world shows that 84% shop online, 88% are business owners, 66% follows news from online media and 58% utilize online banking services. The main reason for the preference to read news online is that the Internet offers more rapid news updates compared with newspapers. DO⁄AN GAZETEC‹L‹K A.fi. FROM PAST TO PRESENT Ali Naci Karacan laid the foundations for Do¤an The results of the Turkish Press Readership Research Daily newspaper readers in Turkey Gazetecilik A.fi., one of Turkey’s most prominent press Study conducted by the Press Readership Research and publishing companies, with the start of Milliyet Council (BIAK) shows that Do¤an Gazetecilik has the total 10,134,000; Do¤an Gazetecilik newspaper at the Nuri Akça Printing House in May 3, largest reach in the Turkish press sector, followed by newspapers represent 45% of total 1950. The accurate and reliable journalism principles of Milliyet, Posta, Radikal and Fanatik newspapers with Abdi ‹pekçi, editor-in-chief of Milliyet, raised journalistic sales totaling 4,574,000. The research study shows that daily reach, far ahead of its closest standards in Turkey and Milliyet has been able to daily newspaper readers in Turkey total 10,134,000, with embrace large masses. The assassination of Abdi ‹pekçi Do¤an Gazetecilik newspapers representing 45% of competitor. in 1979 is a tragic turning point in the history of the total daily reach, far ahead of its closest competitor. newspaper. After this incident, the Karacan Family, The readership profile of Do¤an Gazetecilik A.fi. also owners of Milliyet for 30 years, turned the newspaper manifests striking results with regard to different target over to Aydın Do¤an on July 20, 1979. audiences. Do¤an Gazetecilik A.fi stands out among its At the end of 2003, Milliyet merged with Simge Yayıncılık competitors reaching a total of 2,949,000 readers in the ve Da¤ıtım A.fi. by acquisition, which was then A, B and C1 socio-economic categories. The same results publishing Posta, Radikal and Fanatik newspapers and are also clearly observed for education and age Do¤an Gazetecilik A.fi. was created. categories of C1 and C2. Milliyet has synthesized unwavering and consistent Do¤an Gazetecilik A.fi. maintains its leadership for editorial policy with popular content to present the Internet publishing, reinforcing its pioneer status with image of a “reliable newspaper” for 56 years. Among successive investments in this crucial sector. Do¤an our newspapers, Posta has the broadest readership and Gazetecilik continues to be a pioneer in online an editorial policy of supporting public opinion. Radikal advertising and aims to be a market leader not only in is admired for the diversity of opinions and the general journalism, but also in the sector for classified dissenting voice represented in the newspaper. A pioneer advertisements. in its sector, Fanatik is Turkey’s leading sports daily. According to data for 2006, 1,193,417 or 23.25% of the 5,131,978 newspapers sold during an average month, were newspapers published by Do¤an Gazetecilik A.fi. Making up for a quarter of the total market share, Do¤an Gazetecilik A.fi. plays a significant role in the Turkish press sector. DO⁄AN GAZETEC‹L‹K ANNUAL REPORT 2006 GENERAL STRUCTURE OF DO⁄AN GAZETEC‹L‹K A.fi. 04 05 As a subsidiary of the Do¤an Media Group (DMG), the SALES & MARKET SHARE fundamental field of activity for Do¤an Gazetecilik A.fi. covers the preparation of all kinds of daily newspapers The average daily sales figures for Do¤an Gazetecilik A.fi. along with monthly and periodically published newspapers and sales prices for January-August are as follows: magazines. It also maintains press and publishing related advertising, distribution and the sale of many 2006 Daily 2006 December Price 2006 January Price different newspapers, magazines, books and similar Average Sales (New Kurufl/Weekday/Weekend) (New Kurufl/Weekday/Weekend) publications. POSTA 635,444 25-30 25-25 The most widely read and distinguished newspapers in their own segments, Milliyet, Posta, Radikal, Fanatik M‹LL‹YET 281,252 30-35 25-30 newspapers along with supplements for these FANAT‹K 240,717 30-30 25-25 newspapers and their related website content are RAD‹KAL 36,004 40-40 40-40 prepared by Do¤an Gazetecilik A.fi.
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