Black and

Between White 墨 [mò]

ATypI 2012.... Theme Venues

The theme of this years conference is 墨 [mò] - The 2012 conference uses three superb venues within between black and white. Mò - meaning ink - is at the easy reach of one another. heart of Chinese calligraphy and painting as well as a metaphor for intellectual pursuits. ‘Know the white and guard the black`(知白守黑) is an expression from philosopher Lao Tzu that speaks of a virtuous life as Workshops and specialist sessions on Wednesday 10 well as an aesthetic sensibility. A Chinese calligrapher and Thursday 11 October, plus the conference opening aims to achieve equilibrium of black and white not in keynote & reception on Thursday evening, will be held an absolute sense, but an organic and intuitive balance. at InnoCentre. Hotel Icon hosts the ATypI general confer- The importance of the balancing of black and white ence programme from Friday 12 to Sunday 14 October is a shared value between both Eastern and Western typographic cultures. When we put something in black and white, we speak of the essence of the written word as a means to exchange and preserve information and knowledge for all, playing an important role in our Exhibitions will be held on the campus of the Hong Kong culture and society. ‘Between black and white‚‘not only Polytechnic University celebrates this shared tradition but also acknowledges http://www.atypi.org/hong-kong-2012 that black and white form a complementary relationship http://www.qrstuff.com with each other, hence a wide spectrum of viewpoints are possible between the two. Venues Theme Keynote Speakers Program

This year’s ATypI conference in Hong Kong celebrates diversity and multilingualism. We aim to foster a culture of international exchange and cross-cultural dialogue for all matters related to typography. We encourage propos- als of case studies, theoretical discussions, workshops and panel discussions concerning typography and type design from historical, cultural, aesthetic, linguistic as well as technological perspectives. We are also interested in addressing continuity and change in the practices of typography, highlighting future challenges, opportuni- ties or even redefinitions of the profession. In addition, we plan to hold special interest forums dedicated to typographic education and research, advocacy for good typography in the business realm, as well as type technology.

ATypI Hong Kong 2012 墨 [mò] Between Black and White Program Keynote Speakers Keynote Keynote

Katsumi Asaba Henry Steiner Keynote speakers: Keynote speaker – Thursday 11 October 2012 Keynote speaker – Thursday 11 October 2012 BornAbout in ATypI 1940. Hong Founded Kong the2012 Katsumi keynote Asaba speakers Design Studio An Austrian from New York, graphic designer Henry in 1975, he has designed many advertisements for Japa- Steiner came to Hong Kong in 1951 has been living neseKatsumi companies. Asaba He produced the poster of the Nagano here ever since. He is dubbed ‘the father of Hong Kong wintertimeKeynote speaker Olympics – Thursday and the 11logo October marks 2012 of enterprises graphic design’. Steiner is best known for his corporate andBorn so in on.1940. Asaba Founded is the thechairman Katsumi of Asabathe Tokyo Design Type Studio identity designs, and has created identities for some Directorsin 1975, heClub has (TDC), designed an organisation many advertisements that explore for the Japa - of the most recognizable brands, such as IBM, Hyatt neserelationships companies. between He produced written andthe postervisual ofexpressions. the Nagano Regency, Hilton Hotels, Dow Jones, HSBC, Standard Char- wintertimeHe also the Olympicschairman and of the the Japan logo marks Graphic of Designersenterprises tered and Unilever. Since 1975 Steiner has designed five andAssociation so on. Asaba(JAGDA) is the and chairman a committee of the member Tokyo Typeof the sets of Hong Kong banknotes for the DirectorsTokyo Art ClubDirectors (TDC), Club an (ADC).organisation He also that represents explore the Bank. Steiner was educated at La Sorbonne in relationshipsAlliance Graphique between Internationale written and (AGI)visual inexpressions. Japan. Asaba and at in the US. In 1964, he founded Hehas also a particular the chairman interest of inthe the Japan rich Graphiccultural Designersheritage of Steiner & Co in Hong Kong. Henry Steiner pioneered the Associationwriting in Asia. (JAGDA) His principal and a committee area of expertise member lies of thein the expression of identity through branding, particularly in Tokyopictographic Art Directors Dongba Club script (ADC). used He in alsorituals represents by the Naxi the Asia where his skill for incorporating Eastern cultural Alliancetribe in China.Graphique He has Internationale been awarded (AGI) the inTokyo Japan. ADC Asaba symbols into Western design has garnered international hasGrand a particular Prix, the Medalinterest with in thepurple rich ribbon,cultural among heritage others. of acclaim. Steiner was included in Icograda’s list of the writingHe also inholds Asia. the His title principal of sixth area degree of expertise master lies in the Masters of the 20th Century in 2002, and was named pictographic in table tennis Dongba (Japan script Table used Tennis in rituals Speakers a World Master by Idea magazine. byAssociation). the Naxi tribe in China. He has been Alliance Graphique Internationale awarded the Tokyo ADC Grand Prix, the (AGI) member since 1980. Medal with purple ribbon, among others. He also holds the title of sixth degree master in table tennis (Japan Table Tennis Association). Min Wang Keynote speaker – Friday 12 October 2012 Min Wang is a professor at the China Central Academy of Fine Arts (CAFA). He is currently serving as dean of the Speakers Keynote

School of

Min Wang Fiona Ross Keynote speaker – Friday 12 October 2012 Keynote speaker (curator’s talk) – Friday Min Wang is a professor at the China Central 12 October 2012 Academy of Fine Arts (CAFA). He is currently Dr Fiona Ross specializes in non-Latin serving as dean of the School of Design type design and typography, having a

Keynote at CAFA and director of the Art Research background in languages with a PhD in Centre for the Olympic Games. He also Indian Palaeography (SOAS). From 1978 serves as Standing Expert on Image and Identity for to 1989 she worked for Linotype Limited the Beijing 2008 Olympic Committee. He received his (UK), with responsibility for the design BA in graphic art from China Academy of Fine Arts and of their non-Latin fonts and typesetting MFA from Yale University School of Art. He is the design schemes. Since 1989 she has worked as a consultant, director at Square Two Design, which he joined in 1998 author, lecturer, and type designer; her recent work as after serving eight years as design manager, senior art a designer has been in collaboration with Tim Holloway director and graphic designer at Adobe Systems. He and John Hudson (as Associate Designer at Tiro Type- has been a visiting fellow in Germany at Akademie der works), developing original typeface designs for clients Bildenden Kunste, Munich and Hochschule der Kunste, that include Ananda Bazar Patrika, Adobe, Microsoft, Berlin. In 1989, he began lecturing in graphic design at and Harvard University Press for the Murty Classical of Yale University School of Art, teaching graduate students Library of India. In 2003 Fiona joined the Department of until 1997. Min’s work has been exhibited internationally Typography & Graphic Communication at the University and is in the collections of the Museum für Kunst und of Reading (UK), where she is Reader in Non-Latin Type Gewerbe in Hamburg, and the Museum für Gestaltung Design and Curator of the Department’s Non-Latin Type Zürich Kunstgewerbemuseum, Switzerland. Min has Collection. given talks and has been invited to judge design compe- titions in many countries and was appointed Honorary Professor by Shanghai University Fine Art College. Square Two Design clients include: Adobe, IBM, Intel, and Stanford University. Type Directors Club Speakers Speakers Program Keynote

Sammy Or Keynote speaker – Sunday 14 October 2012 Sammy Or is one of the most important and prolific Chinese type designers working in Asia. With 30 years 10 October – Research, case studies & workshops of experience, he founded is Visionmark Limited in Research, case studies and practical workshops 2002, a typeface design studio, where he is currently director and principal typeface designer. He is also a visiting lecturer at the Hong Kong Polytechnic Univer- sity School of Design. Throughout his long career, Or has worked for the Hong Kong Mass Transit Railway 11 October – Type technologies & workshops Corporation as Sign Systems Designer, Monotype Far Type technology presentations and workshops East Limited as Type Manager and principal typeface design, as well as vice-president and principal typeface designer for DynaLab Inc. in Taiwan. He founded Type Technology Limited in the 1980s, which was the first 11–14 October – General programme foundry to develop outline Chinese fonts. The ‘Li’ Three and a bit days of presentations to make the main series of typefaces and Monotype Sung and Hei series ‘between black and white’ conference are amongst his most well-known and widely used typefaces. Speakers Schedule Exhibitions

Plus/Minus type exhibitions Letter.2 type design competition Several exhibitions on typography will be Podium, Hong Kong Polytechnic University held at the Hong Kong Polytechnic Univer- In October 2011, the Association sity during the ATypI conference. Typographique Internationale (ATypI) From hot-metal to OpenType – the type held its second international type design design process for world scriptsExhibition competition, Letter.2, with the goal of Hall, Pao Yue-kong Library, Hong Kong providing a wide-angled snapshot of the Polytechnic UniversityThis exhibition state of typeface design around the globe uses materials from the Non-Latin Type ten years after the 2001 competition, Collection at the Department of Typography bukva:raz! & Graphic Communication to illustrate the design process for the typographic The jury met in Buenos Aires on 1–2 Octo- representation of many of the world’s Exhibitions ber 2011 to make a selection of 53 entries scripts. The selected artefacts, which date out of 561 submissions based on their design excellence. from 1884 to 2012, exhibit the various methods of type The submissions were judged taking into account several design during the different eras of type-making and criteria, such as confidence and quality of drawing, type-setting, from hot-metal type to current digital font originality, functionality and cultural sensitivity. formats, in over thirteen non-Latin scripts. The exhibits include original letter-drawings and related material The results contribute in understanding trends, that reveal design decisions in conjunction with technical educational impact, growth and direction that the type considerations that played a significant role in shaping design discipline has taken in the last decade. For more the means of visual communication in non-Latin writing- information please visit http://letter2.org. systems up to the present day. Building on the smaller exhibition shown at ATypI in 2011, this exhibition shows unique resources that, with a few exceptions, have never been exhibited before outside the University of Reading. The exhibition is co-curated by Professor Paul Luna and Mr Vaibhav Singh, who will give guided talks about the provenance of the materials exhibited, the holdings of the Non-Latin Type Collection and the use of primary sources for research and typographic practice today. Exhibitions Exhibitions Registration

Exhibitions School of Design Gallery, Hong Kong Polytechnic Type Directors Club

School of Design Gallery, Hong Kong Polytechnic University The Type Directors Club Exhibition will showcase winning works from the three TDC annual international competi- Here is a summary of the registration and cost options tions namely Communication Design, Typeface Design, for the conference. and Title Design. This is one of the seven traveling shows that will be exhibited in Canada, England, France, You can register and pay online via the ATypI Store, Germany, Japan, Russia, South Korea and the USA. http://www.atypi.org/store. Please note that all prices are in US dollars. The Type Directors Club is an international professional org dedicated to educating its membership on type, type history, type in design, type as it relates to new technolo- gies, and the power of type as a communication tool. For over fifty years TDC has been involved in the graphic arts industry. Its members include type designers, type

directors, art directors, graphic design- Exhibitions ers, calligraphers, and those who have a fondness for letterforms. $$$ Fees hong-kong-2012/registration-and-fees athttp://www.atypi.org/ detailedinformation See more the exhibition aswell area T-shirt. as aConference to tion theevening andentry anevening before, party andlunches, openingrecep breaks sessions, refreshment ofConference days includes three registration Conference 3-5:Friday-Sunday,Days October 12-14 lunch, aswell T-shirt. asaConference and/or Type Technology breaks, sessions,refreshment Registration includesyour choice Workshops ofhalf-day 2:Thursday,Day October 11 lunch, aswell T-shirt. asaConference General Studies sessions, refreshment breaks, Studies breaks, sessions,refreshment Workshopsday and/orResearch andCase Registration includesyour choice ofhalf- 1:Wednesday,Day October 10 details. to 16 September. pageforfull Seestore bookingdeadlineextendedNote: Early

- Information

Information Hong Kong website http://www.discoverhongkong.com A lot of useful be information may found on the Discover beaches outdoors. ofitsgreat islandsandserene views, mountain idyllic stunning beauty, natural striking itsiconicharbourto from the andevents.festivals HongKong isalsoblessedwitha nightlife, history, entertainment, shopping, dining,arts, its from ofthecityisevidentdiversity ineverything richnesshistorical andcolour, fusionand thecultural enhanced by society’s atraditional duality ofamoderncity’s vitality and West. withtheexciting Instilled aunique featuring blendofEast to experience culture avibrant theopportunity travellers offers Hong Kong isAsia’s world city. It over to China. Kong’s sovereignty was handed colony. 1997 On1July Hong 150 HongKong years was aBritish Republic than ofChina.For more Regionistrative ofthePeople’s Hong Kong isaSpecialAdmin of ChinainthePearl River delta, coast Situated onthesoutheast Hong Kong 101 andbeingthere Getting there

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immigration.html http://www.discoverhongkong.com/eng/trip-planner/ pleasevisit andvisainformation passport current For depending onnationality. 7to from 180 varying periods for and canstay days, donotvisas Kong. countries require ofmost Nationals inHong ofyour theperiod intended stay month after one thatisvalid foratleast toBe sure have apassport andvisas Passports Information ATypI anagreement hassecured withDelta/KLM/AFto airlines. than by more overthrough flightsserved 900daily 100 160 including40ontheChinesemainland, destinations, isconnected to around Theairport passenger airports. world’s population.Itisoneoftheworld’s 10 busiest from halfofthe is located lessthanfive flyinghours codeHKG) (airport Hong Kong Airport International information Airport ward. Getting to HongKong andinto thecityisstraightfor byArriving air Information and from HongKongand from andKowloon. to services inexpensive transportation avariety ofconvenient and offers Hong Kong Airport International to thecity From theairport ATypIfor 2012. Canadaand/ortheUSA coming from people for adiscountonairfares offer

- TRavel TRavel from-airport/hotel-shuttle-bus-limousine.html http://www.hongkongairport.com/eng/transport/to- pleasesee onHotel Coach information For services, taxiandAirbusservices. as train, major tohotels, isavailable aswell most Coach service Other modesoftransportation port_express_index.html http://www.mtr.com.hk/eng/getting_around/air stations. toavailable major Kowloon hotels from andHongKong HK$100. costs station are Free shuttlebusservices Kowloon andHongKong. Asingle ticket to HongKong Hong Kong in24 atTsing stops are minutes. There Yi, 10 every runs minutes andtakes to you Central directly service Express Airport The convenient andcomfortable trains Express Airport TRavel

- Information

Information

Octopus cards Hom stations. RailMTR East line,between Kowloon Tong andHung theexhibitions (where would are) University beby the two locationsandtheHongKong conference Polytechnic between to way travel Theeasiest the hours. rush during becrowdedclean, safe andefficientbutmay extremely coveringwith 84 stations many ofHongKong. areas Itis The MassTransit Railway seven (MTR)operates lines system) MTR (railway Island respectively. to theNew restricted are Territoriestaxies andLantau city, theentire taxiesserve The red andblue whilegreen inHongKong. Taxis affordable abundantandvery are Taxis Tong. peninsula, inandaround Tsim ShaTsui andKowloon eventsThe conference willbelocated ontheKowloon Bay, Tsim ShaTsui andMongKok areas. WanHarbour inCentral, Chai,Causeway located onthetwoare sidesoftheVictoria located. TheurbancentresofHongKong is theinternationalairport Lantau, where islandsincluding and some262outlying Kowloon Peninsula, theNew Territories, Hong Kong ofHongKong consists Island, inHK Getting around TRavel TRavel TRavel

gethere-airport.html http://www.discoverhongkong.com/eng/trip-planner/ pleasesee onallservices, fulldetails For outlets. food atselectconvenientused forpayment shopsand stores, alsobe may Thecard departure. your before return card Youstation. willgetyour $50depositback whenyou andtop upatanystations, 7-11 convenient orMTR store You andMTR purchase attheairport Octopus may cards your when you istaken card. hearabeepthefare off holdyour closeto Simply thereader,ferries. card and busesand value includingMTRtrains, Octopus cards accept thestored modesofpublictransportation Most Information

Hotels Hotels TRavel

The Mira

118 Nathan Road Tsim Sha Tsui, Kowloon Hong Kong TRavel < See atypic site for hotel website / map > City room (around 330 sq ft) Accommodation 9–12 October (3 nights) HK$1,650.00 per night Hotels with deals for ATypI delegates 12–14 October (2 nights) There are a number of good hotels in the neighbour- HK$2,200.00 per night hood to suit different budgets. We are pleased to Room rates are subject to 10% service charge per room recommend the following to you. per night Benefits Hotel Icon - Complimentary wired and wireless internet connectivity - Use of My Mobile - Mobile phone clones with your room 17 Science Museum Road phone Tsim Sha Tsui East, Kowloon - Choice of a range of different pillows Hong Kong - Choice of newspaper < See atypic site for hotel website / map > - Use of indoor infinity pool, sauna and gym ATypI conference delegates receive a 25% discount on - Welcome amenity the room rates. Subject to the Hotel’s room rates and - Local telephone calls availability upon booking confirmation. To reserve a room, please download the reservation Please book via the website. Email about bookings: form. [email protected].

Information Please mention the conference name before making their reservation. All reservations must be made before 10 September, 2012 in order to enjoy this offer. Information TRavel TRavel

Harbour Plaza Metropolis Other hotels in Kowloon

7 Metropolis Drive The Luxe Manor Hung Hom, Kowloon Hong Kong 39 Kimberley Road, Tsim Sha Tsui, Kowloon, Hong Kong < See atypic site for hotel website / map > < See atypic site for hotel website / map > Special conference pricing is available. To reserve a 10–14 October 2012: HK$2300 + 10% per room per room, please download the registration form. night Superior Room (260 sq ft with garden or city view) (courtesy upgrade to Studio King Bed Room, around - HK$1,450 net per room per night 280 sq ft) - HK$1,550 net with one daily buffet breakfast All reservations must be made one month prior to the - HK$1,660 net with one daily buffet breakfast & in- arrival date with 50% deposit in order to enjoy this room internet access for one device offer. Room rates are inclusive of service charge and govern- To reserve a room, please contact Ms Loretta Leung ment tax per room per night. [email protected] Harbourview Room (280 sq ft with partial harbourview) Telephone (852) 3763 8827 - HK$1,650 net per room per night Information - HK$1,750 net with one buffet break- fast per room per night - HK$1,860 net with one daily buffet breakfast & in-room internet access for one device Room rates are inclusive of service charge and government tax per room per night. All reservations must be made before 9 September 2012 in order to enjoy this offer. Information TRavel TRavel BP International Hotel

8 Austin Road, Tsim Sha Tsui, Kowloon, Hong Kong < See atypic site for hotel website / map > The Anne Black YWCA - 9 & 10 October: HK$1,100.00 net - 11 October: HK$1,350.00 net 5 Man Fuk Road, Waterloo Road Hill, Kowloon, Hong - 12 & 13 October: HK$ 1,700.00 net Kong All the above room rates include service charges. < See atypic site for hotel website / map > To reserve a room, please contact Ms Hillary Au at hill- - Standard Room with communal bath: HK$550 net [email protected] or download the registration form. - Standard Room with private bath: HK$847 net

- Superior Room: HK$946 net Disclaimer The above rates include service charge, applicable to Participants are responsible for bookings and com- single or double occupancy. mitments made with the hotels. The organizer of the The above rates are valid for 9–14 October 2012. Room Conference takes no responsibility for any commitments availability will be subject to confirmation from our participants made with the hotels. hotel. Special conference pricing is available. To reserve a room, please download the registration form. Information Information

sponsors sponsors http://www.atypi.org/hong-kong-2012/sponsorship > < Seesponsorpageonwebsite namesandlogos for onoursponsors: information more For

Sponsors Sponsors Sponsors Co-Organizer Organizers

Organizers:

The School of Design at the Hong Kong Polytechnic University is the local organiser of this year’s ATypI con- Co-organiser: ference. The conference is co-organised by the Central Academy of Fine Arts in Beijing and enthusiastically Central Academy of Fine Arts, Beijing supported by a number of local institutions. Organisers

Association Typographique Internationale School of Design, Hong Kong Polytechnic University Organizers Co-Organizer Supporting

Polytechnic University DesignLab,SchoolInformation ofDesign,HongKong ofHongKongCity University HongKong University Baptist Arts, Academy ofVisual Hong Kong DesignInstitute Hong Kong CommunityCollege Hong Kong DesignCentre Organizations

Organizers named Innovation Tower willbebuiltoncampus. The anew collaboration, complex multidisciplinary facilitate design hubinAsia,andprovide additionalspaceto To drive thedevelopment ofHongKong further asa of thetop designschools intheworld by BusinessWeek. innovation PolyU intheregion. Designisranked asone anddrivingdesign newturing ofdesigners generations levels, theSchool innur aleadingrole ispoisedto play to postgraduate design educationfromundergraduate and research HongKong for since1964. Providing hubofdesigneducation PolyU hasbeenanimportant Hong Kong Polytechnic (PolyU) University theSchool ofDesign About contemporary architecture. contemporary inthe influentialfigures of most world Kong ofMsZahaHadid,onethe architecturalworkpermanent inHong Innovation Tower will bethefirst

- Organizers among others. Kam-timtomotive), (film),DennisChan(jewelry), Yip Tam Vivienne Anthony (fashion), Lo(au- and visualart), include Raman Hui(animation),Freeman Lau(branding PolyU from whograduated Design designers Famous among theworld’s designthinkingprograms. best was byStrategies) rated theBusinessWeek program master, andPhDlevels. ofDesign(Design ItsMaster athigherdiploma,bachelor, offered are Programs designanddigitaltion design,interaction media. ment andinteriordesign,communica design,product PolyU Design’s environ- specialismsincludeadvertising, Hong Kong Polytechnic (PolyU) Cont.: University Organizers

- Organizers

Organizers

in designinnovation socialgood. for practices ofbest andthepromulgation design products, ofinnovativeand commercialisation multi-disciplinary between academia andbusiness,for thedevelopment space’ intheHongKong designlandscape,bridging social innovative elements.Itissetto becomea‘third cilitate thedevelopment designideaswith ofpromising to asaplatform fa Social Innovation (JCDISI) serves in2012,Established theJockey for ClubDesignInstitute Jockey SocialInnovation: for ClubDesignInstitute - Organizers Organizers national academic journals: Art Researchnational academic journals: Art faculty. alsopublishestwo A-grade CAFA and for students facilities ies andstudio librar provides first-rate CAFA Art. Fine as well asanaffiliated highschool of and theSchool ofContinuingEducation, of Humanities,CollegeCityDesign of Design,School ofArchitecture,School School ofChinesePainting, School Art, six schools and colleges:School ofFine of consists CAFA ninetyyears. in thepast artists pre-eminent numerous nurtured anddesign.TheAcademy has of art elites whoare inthefields professionals CAFA’s mainobjective isthecultivation ofhighquality to experience learn, andengage increative activities. provides richforthosewhowish resources China, CAFA educationin art modern for As aleadinginstitution educationinChina. art apioneerofmodern educationinstitution, national art by CaiYuanpei, educationist which was China’s first in1918 Collegefounded Beijing intheNational roots Art MaoZedong.TheAcademy Chairman former hasits University. Thenameoftheacademy was by inscribed oftheHuabei Department Arts CollegeandtheFine Art Beiping National the academyformer incorporated ofEducation.Thefounding undertheMinistry directly academy ofhigherlearning art istheonly (CAFA) in1950,Founded Arts Academy ofFine theCentral Beijing Arts, Academy ofFine theCentral About

- Organizers

Program Program Program

Wednesday 10 October 10月10日（星期三） Wednesday 10 October 10月10日（星期三） ATypI Hong Kong 2012 ATypI Hong Kong 2012

Day 1 Workshops 工作坊 InnoCentre 創新中心 Day 1 Research & case studies 研究及案例 InnoCentre 創新中心

09:30 q 12:30 Multi-script lettering 多語言文字美術字 Font licensing 字體軟件授權 Roman Wilhelm 羅小弟

Reviewing fonts in a qualitative way 用質性方法檢核字體 09:30 In with the new: today’s font licensing 送舊迎新：今日的字體軟件授權情況 Dawn Shaikh Dawn Shaikh landscape Christopher Slye / Bryan Mason Christopher Slye / Bryan Mason

12:35 Lunch 午膳 09:55 Future challenges of font licensing 字體軟件授權的未來挑戰 Ivo Gabrowitsch Ivo Gabrowitsch

14:00 q 17:00 Manipulating CID-keyed fonts using 用AFDKO工具控制CID字型 10:20 Crowsourced font funding: Kickstarter’s 群眾外判集資字體開發： AFDKO tools Ken Lunde / Masataka Hattori impact on type design Kickstarter對字體設計的影響 Ken Lunde / Masataka Hattori Thomas Phinney Thomas Phinney

Exploring the space of the political poster: 探索政治海報的空間： mapping its inherent characteristics 設計者眼中的推斷和內在特性 10:40 Break 小休 as inferred and demonstrated by Kevin Dowd the practitioner’s eye Kevin Dowd Type and brands 字體與品牌

Zi Wut: Chinese – English bilingual letterpress 字活：中英文雙語活字印刷示範工作坊* demo workshop* 唐漢志 11:00 Multi - script brand identity, harmonisation 多元文字品牌識別，和諧與統一的分歧： Han - chi Tong versus standardisation: the case for Air Inuit 因紐特航空案例 Jean-Baptiste Levée Jean-Baptiste Levee

11:25 Nokia Pure, or: how I learned to stop worrying 諾基亞品牌字體：放下憂慮，包容各國文字 and love the scripts Bruno Maag / Amelie Bonet Day 2 Bruno Maag / Amelie Bonet

10月11日（星期三） Thursday 11 October 11:50 How web-based fonts and dynamic subsetting 網絡內嵌字體與動態字體子集怎樣為 improve brand performance in East Asian 東亞文字改善品牌表現 writing systems Alan Tam 09:30 q 12:30 Type and Typographic Design 用AppleScript掌握字體和文字編排設計 Alan Tam with AppleScript Paul Ng Paul Ng Typography and reading 文字設計與閱讀 Ideographic type design and production 表意文字的字體設計與製作 Kenneth Kwok / Robin Hui 郭秉權 / Robin Hui 12:15 Reading expertise: what does it have to do 字體與閱讀技巧的關係 with typefaces Mary Dyson / 譚智恆 / 郭斯恆 12:35 Lunch 午膳 Mary Dyson / Keith Tam / Brian Kwok

12:35 Lunch 午膳 14:00 q 17:00 Zi Wut: Chinese – English bilingual letterpress 字活：中英文雙語活字印刷示範工作坊* demo workshop* 唐漢志 Han - chi Tong

* This workshop is off-site: * 此工作坊在另一場地舉行： Room 4, 16th floor, Yip Fung Industrial Building  九龍新蒲崗雙喜街7號業豐工業大廈16樓4室 7 Sheung Hei Street, Sun Po Kong, Kowloon 港鐵觀塘線鑽石山站A2出口步行約15分鐘 A 15-minute walk from MTR Diamond Hill Station A2 exit (Kwun Tong Line, green)

2 of 10 1 of 10 Program Program

Thursday 11 October 10月11日（星期四） Wednesday 10 October 10月10日（星期三） ATypI Hong Kong 2012 ATypI Hong Kong 2012

Day 1 Research & case studies 研究及案例 InnoCentre 創新中心 Day 2 Type technologies 字體科技 InnoCentre 創新中心

Typography and reading 字體軟件授權 Font technology for Asian scripts 亞洲文字字體科技

14:00 Personality traits of typefaces for English, 英文、中文和阿拉伯文的字體的個性研究 09:30 An advanced stroke-based font technology 以筆畫為基礎的字體科技， Chinese and Arabic Ching Suen / Nathalie Dumont to incubate creative styles and speed up 加快中文字體開發速度和創造力 Ching Suen / Nathalie Dumont development of Chinese fonts Jeff Wu Jeff Wu 14:25 Shades of grey: a look at how the brain 腦部怎樣處理字體信息 processes typographic information Myra Thiessen 09:55 Kazuraki: its art and design Kazuraki字體的設計與藝術 Myra Thiessen Taro Yamamoto / Ryoko Nishizuka Taro Yamamoto / Ryoko Nishizuka

14:50 Typography on medicine labels: user studies 藥物標簽的文字編排設計： 10:20 Kazuraki: under the hood Kazuraki字體的內部結構 on typeface, type size and spatial cueing 字體、字號與空間標識的長者用戶調研 Ken Lunde Ken Lunde for senior citizens in Hong Kong 郭斯恆 / 譚智恆 Brian Kwok / Keith Tam 10:40 Break 小休

Typography and culture 文字設計與文化 Web fonts 網絡內嵌字體 15:15 Re - trans - formation of Chinese typography 中文字體的再改造 Jackson Choi / Monica Chiu / Sylvia To 蔡志傑 / 趙倩嫻 / 杜秋燕 11:00 Adjustable fonts 可調整的字體 Isao Suzuki / Takafumi Iwai Isao Suzuki / Takafumi Iwai 15:35 Break 小休 11:25 ttfautohint: libre autohinting for webfonts ttfautohint: 網絡內嵌字體的自動化字體微調 Dave Crossland / Eben Sorkin Dave Crossland / Eben Sorkin 16:00 And we forgot about the time: flow, type 遺忘了的時間：創意心流、字體與平面設計 and graphic design Chris Ro 11:50 Web fonts for non - Latin scripts 非拉丁文字的網絡內嵌字體 Chris Ro Toshi Omagari Toshi Omagari

16:25 Creation of two original type families intended 為電子媒體閱讀設計的兩款字體 12:15 Solving the challenges of Asian web fonts 解決亞洲文字網絡內嵌字體的挑戰 for reading contents on electronic media Andre Baldinger / Philippe Millot / Bill Davis Bill Davis Andre Baldinger / Philippe Millot / Thomas L’Excellent / Virginie Poilievre / Thomas L’Excellent / Virginie Poilièvre / Christina Poth / Haruko Sumi Christina Poth / Haruko Sumi 12:35 Lunch 午膳

17:00 From the ashes of war and oppression: 從戰爭與壓迫的灰燼而來： Korean font development at the turn of 二十世紀初期的韓文字體開發 14:00 Making CJK web fonts faster 怎樣加快中日韓網絡內嵌字體的下載速度 the 20th century Fritz Park Brian Stell Brian Stell Fritz Park

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4 of 10 Program Program

Thursday 11 October 10月11日（星期四） Friday 12 October 10月12日（星期五） ATypI Hong Kong 2012 ATypI Hong Kong 2012

Day 2 Type technologies 字體科技 InnoCentre 創新中心 Day 3 General programme 主題演講 Hotel Icon 唯港薈

Font production 字體軟件製作 09:15 Keynote presentation: Professor Min Wang 專題演講：王敏教授

14:25 Managing font families just got a lot easier 怎樣更容易地管理字體家族 Typography in Asia 1 亞洲文字設計之一 Adam Twardoch / Yuri Yarmola Adam Twardoch / Yuri Yarmola

14:50 GlyphWiki: a wiki - based glyph design and 字符維基： 10:20 Songti and the modernisation 宋體與中文文字編排設計的現代化 font production system 一個以共筆為本的字符設計和字體製作系統 of Chinese typography 譚智恆 Taichi Kawabata / Kamichi Koichi Taichi Kawabata / Kamichi Koichi Keith Tam

15:15 Glyphs and non - Latin typefaces Glyphs與非拉丁字體 10:45 Hanzi: the past, present and future 漢字的過去、現況和將來 Georg Seifert Georg Seifert George Gu George Gu

11:10 Designing CJK typefaces under 以統一的概念設計中日韓文字體 15:40 SIG meetings 特別興趣小組會議 a unified concept Shinya Yagami Shinya Yagami

16:35 Country delegates meeting 各國代表會議 Issues in typography 文字設計討論

11:35 Digging into the ATypI archive 探索國際文字設計協會的歷史檔案 18:30 Opening address 開幕致辭 Gerry Leonidas Gerry Leonidas

18:45 Keynote presentation: Asaba Katsumi 主題演講：淺葉克己 12:35 Lunch 午膳

19:35 Keynote presentation: Henry Steiner 主題演講：石漢瑞 14:00 Designing in the dark 在黑暗中設計 Mark Barratt Mark Barratt

20:15 Opening reception 開幕酒會 14:25 Towards typographic diversity: 文字設計多元主義：以字體為基礎的視覺導向 visual wayfinding through typefaces Julie Janet Chauffier Julie Janet Chauffier

14:50 An alphabet of 26 symbols 26個字母 Martha Carothers Martha Carothers

15:15 Vista Sans Wood Type Project Vista Sans木活字 Tricia Treacy / Ashley John Pigford Tricia Treacy / Ashley John Pigford

15:40 Break 小休

6 of 10 5 of 10 Program Program

Friday 12 October 10月12日（星期六） Saturday 13 October 10月13日（星期六） ATypI Hong Kong 2012 ATypI Hong Kong 2012

Day 3 General programme 主題演講 Hotel Icon 唯港薈 Day 4 General programme 主題演講 Hotel Icon 唯港薈

Typography in Asia 2 亞洲文字設計之二 Japanese typography 日文文字設計

16:00 Special meaning of black and white in Japan 黑與白在日本的特別意義 09:00 Rounded Sans in Japan 日本的圓黑體 kokin kokin Akira Kobayashi 小林章

16:25 Black and white in Indian typography 印度文字設計中的黑與白 09:25 Hiragino – ‘Japanese Helvetica’ Hiragino：日本的Helvetica D. Udaya Kumar D. Udaya Kumar Yoichi Mihashi Yoichi Mihashi

16:50 Simplified Arabic 簡化阿拉伯文字 09:50 Evaluating fonts legibility in automotive 在駕駛環境中的字體可辨性 Titus Nemeth Titus Nemeth environment Vladimir Levantovsky Vladimir Levantovsky 17:15 Notes of Helvetica Thai: loop - less terminal Helvetica泰國版本：沒有圈的泰文字體 in Thai typefaces Anuthin Wongsunkakon 10:15 The new form of ‘kana character’ written 為橫書設計的假名 Anuthin Wongsunkakon in the horizontal direction Tetsuya Tsukada / Hidechika / Yoshihide Okazawa Tetsuya Tsukada / Hidechika / Yoshihide Okazawa

10:35 Break 小休 18:45 Curator’s talk: Professor Paul Luna 策展人專題演講：保羅·隆拿教授

From hot - metal to Opentype – the type design 從鉛活字到OpenType：世界文字的字體設計過程 Multilingual typography 多語言文字設計 process for world scripts 請移玉步往香港理工大學包玉剛圖書館展覽廳 at Pao Yue-kong Library Exhibition Hall Hong Kong Polytechnic University 11:00 Learning how to swim – issues in multilingual 一些多語言字體和文字設計的問題 typography and typeface design 羅小弟 Roman Wilhelm

11:25 Typography between Chinese complex 拉丁字母與漢字間的文字設計 characters and Latin letters 高木毬子 Mariko Takagi

11:50 Hanzi of the West, letters of the East 西方的漢字，東方的字母 Christoph Stahl Christoph Stahl

12:10 Lunch 午膳

7 of 10 8 of 10 Program Program

Saturday 13 October 10月13日（星期六） Sunday 14 October 10月14日（星期日） ATypI Hong Kong 2012 ATypI Hong Kong 2012

Day 4 General programme 主題演講 Hotel Icon 唯港薈 Day 5 General programme 主題演講 Hotel Icon 唯港薈

Chinese typography 漢字文字設計 09:30 q 10:30 ATypI annual general meeting 國際文字設計協會周年會員大會

14:00 A study on text image and typographical 中文文字影像和肌理的研究 Korean typography 韓文文字設計 texture of Chinese Typography 杜欽 Qin Du 10:50 Typography in marginal spaces 旁注的文字編排設計 14:25 The front and behind – Chinese printing 前與後：中文印刷字體設計 Seung Yoon Lee Seung Yoon Lee typefaces design 劉釗 Zhao Liu 11:15 A study of punctuation marks’ history 韓文標點的歷史研究 14:50 Chinese typeface recognition in public space 中文字體在公共空間的辨認能力 in Hanguel Jaehong Park Cunahen Lin 林存真 Jaehong Park

11:40 Talnemo module as an equivalent of italics 以韓文非方塊模組作為斜體 15:10 Break 小休 in Hangul typesetting Jiwon Yu Jiwon Yu

15:30 Investigation on the origination 中國黑體起源研究 12:00 Seeking the Korean true italic 尋找真正的韓文斜體 of Chinese Heiti 李少波 Aaron Bell Aaron Bell Shaobo Li

15:55 Homage to meishuzi 向美術字致敬 12:20 Lunch 午膳 Hua Jiang 蔣華

16:20 Temporal typography: 動態文字設計：電子媒體文字設計研究 14:00 A study of collision among and 多種韓文字體的衝突與共存研究： a study on digital typography 胡雪琴 the coexistence of different Korean 三種設計的比較分析 Xueqin Hu typeface designs: comparative analysis Hyun Guk Ryu of three designs 16:45 The power of typography 文字的力量 Hyun Guk Ryu Zhiwei Zhu 朱志偉

17:10 Development of types for Chinese 中國少數民族文字的字體開發 World typography 世界文字設計 minority scripts 呂建春 / Jian Min Yin Jian Chun Lei / Jian Min Yin 14:25 New Zealand type on display 紐西蘭字體展示 17:30 Zhou Youguang, the father of Pinyin 漢語拼音之父 Mary Faber Mary Faber Florian Wittig Florian Wittig

14:50 Turkish masters of graphic design and 從五十年代中期起的土耳其平面與文字設計大師 typography since the mid - 50s Christopher Colak Christopher Colak 19:00 Gala Event 晚宴  Jumbo Floating Restaurant, Aberdeen 香港仔珍寶海鮮舫 15:10 Break 小休

15:30 Ideographic type design and production 表意文字的字體設計與製作 Kenneth Kwok / Robin Hui 郭秉權 / Robin Hui

15:55 Keynote presentation: Sammy Or 專題演講：柯熾堅

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10 of 10 Notes Thank YOu

Thank you for being involved in ATypI Hong Kong 2012, we here at ATypI hope you learned a little and enjoyed a lot. Please join us next year for our AtypI annual conference - On the Moon! Thank YOu Notes HOn g k on g 2 0

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