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Political Ideology and Persuasion

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Political Ideology and Persuasion 0OLITICALô)DEOLOGYôANDô0ERSUASIONô 3YSTEMATICôANDô(EURISTICô0ROCESSINGô !MONGô,IBERALSô!NDô#ONSERVATIVES !NDREAô,ô-ILLER ô-ARGARITAô+ROCHIK ôô*OHNô4ô*OSTôôôô.%7ô9/2+ô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