Cloud Market on E-Commerce

Scolastica Gracia Shinta Rivamella Program of Study Information System Security Majoring in Informatics and Computer Technology State Polytechnic of Jakarta Depok, West Java, Indonesia

Abstract – Business are now beginning to compete few new ideas, so that it produces how to operate a globally to be able to satisfy customers, so companies high level of work as well service to users. need access to information quickly and accurately. In Many companies use IT to display its business, order to access information quickly, companies need to Lazada is one of them. Lazada is a company engaged build an Infomration Technology (IT) infrastructure that in e-commerce and online buying and selling requireslarge capital, on the other hand cloud computing services, the result of the development of the German comes as one alternative solution services provided by internet technology incubator, Rocket Internet. This cloud computing, including hardware, infrastructure, company utilize cloud computing to run its business platform, and application. Cloud computing Is very and utilize cloud-based services which makes it useful because it can reduce the cost of computing, easier to develop a business. improve reliability and provide a big enough opportunity for the IT industry. One of the companies that use cloud II. LITERATURE REVIEW computing services is Lazada. (Abstract) II.1. Characteristic of Cloud Computing Five important characteristics of the cloud Keywords – Cloud Computing, Lazada computing is divided into five: 1. On-demand self-service I. INTRODUCTION Without interacting with service provider, Have you ever bought something on e- computing capability user can be determined commerce? E-commerce is modern business that uses automatic. Computing capabilities like internet technology as its business media and this will be more effective, efficient, practical and fast server time and network storage. developing. The principle of e-commerce is not much 2. Broad network access different from other conventional business, but there Capabilities that introduce users to various is little difference in the delivery of business platforms such as telephones cellular, information compared to conventional business. tablets, laptops and workstations available Whereas cloud computing is marketing for through network access. technology with computing, software, data access 3. Resource pooling and storage services that don’t have to require end users to know about the physical location and Resources owned by the provider like configuration of the system. Cloud computing can storage resources, processing, memory, help businesses or consumers use applications virtual machines and so on, put together to without having to install, access their personal data serve virtual consumers and given on mobile computers with internet access. assignments accordingly request and This technology looks effective by concentrating dynamically. Location the resources memory, managing, storage, and bandwidth. provided are not so known by the user, but Examples of cloud computing, Yahoo e-mail or Gmail, others are dewaweb, amazon, Biznet GIO there are the possibility that the location is at cloud. So you don’t have to bother using the server or that level higher can be determined. software to use it. All users only need an internet 4. Rapid elasticity connection and they can start sending emails. Cloud computing isn’t anew technology but a combination of grid computing, distributed system but added a Elastic ability, in this case service capacity products, home decor, health products to beauty can be easily lowered or increased according products, by simply accessing the site and application to user request. Existing capacity in this from Lazada. Supported by multiple payment service unlimited. facilities including cash-on-delivery, providing convenience for consumers, especially in Indonesia, 5. Measured service to get the latest items they want. In addition to Besides the elastic ability, cloud computing providing lazada transaction convenience, it also also provides services that are can be used provides various promos and discounts at cheap for monitoring and optimize source usage discounts and offers that are certainly attractive to power. This service is a form transparency buyers. For information about all products can be for providers and users, where users can accessed on Lazada Indonesia's website, lazada.co.id. know what only resources that have been Lazada is a pioneer of e-commerce in some of the used, like bandwidth, storage and fastest growing countries in the world with several processing. fast, safe and comfortable online shopping experiences. For Lazada the highest priority is to II.2. Cloud Computing Services create the best online shopping experience for every Based on the services, cloud computing is customer in Indonesia. divided into three types: 1. Software as a Service (Saas) III. METHODOLOGY Providers provide excellence where users This research included in the type of literature don’t need to think about licenses software, study method. All data collected comes from many users can use software provided anywhere other literatures. This study gather data from many and whenever and operate on cloud reliable sites. Data for this study are articles a taken infrastructure. Examples of this service are from the trusted sources. The research instrument is the use of email, twitter, skype, and online media. Lazada.co.id 2. Platform as a Service (Paas) IV. RESULT AND DISCUSSION Providers give advantages to more focused The cloud computing adoption strategy: users for application development and 1. Analysis Phase deployment. With this capability users can At this initial stage, the user must do a use the application provided by the provider SWOT analysis, for understand the needs of without having to think about it operating users in order to determine whether the system, network, database engine, but the project this is feasible namely, feasibility, user still has control for the application law, compliance, changes in organizational developed. Example the provider of Paas, governance and risk management. such as Amazon Web Service and Windows 2. Planning Phase Azure. Is the stage of platform selection cloud 3. Infrastructure as a Sevice (IaaS) services, applications and infrastructure Providers give advantages to users for suitable for organizational needs to configuration, too rent infrastructure such as determine the costs that must be issued by storage and network. The intended the organization prepare for a very adoption configuration can virtually change scale up plan it's important to decide whether the or scale down. Consumers have control of service cloud will be officially used. Before the operating system and also applications officially used whether there will be a that are deployed. Exampe of this service are project pilot to identify risks that happened. Simple Storage Service, Rakspace Cloud, 3. Adoption Phase and Amazon Elastic Compute Cloud. This stage is the preparation stage for migration from conventional systems II.3. Lazada infrastructure and cloud service applications Lazada as a company engaged in e-commerce which are actually. In phase this integration retail in Indonesia hopes to provide convenience for system / application is done for ensure that candidate applications will can function with the community in buying various types of products internal applications which doesn't migrate from various categories, from electro-mechanical to the cloud and also with cloud Image 1 Google Adwords infrastructure. Strategy outsourcing is decided and benchmarked developed at the 2. Best SEO’s quality planning stage used to measure ability If about SEO (Search Engine Optimization), vendor to provide that service will not affect Lazada is one of the toughest competitors. shipping service and business organizations. Some of the popular keywords targeted by The last thing in this phase is a contract Lazada including “toko online”, “belanja development and signing that meet user online”, “jual pakaian”, and much more. needs for use cloud services. Lazada’s site managed to occupy a very 4. Migration Phase strategic position on Google This stage concludes for preparation migrate to the cloud and can continue migration. Application and data migration can next. Support for users during the process migration is provided, monitoring and controlling this project maintained to guarantee success migration. 5. Management Stage This project must now be fully operational in the cloud, but contracts and vendors management, testing and maintenance, User support and review must sustainable for the next to start a few months. Measurement Image 2 Search Engine Optimization system developed as indicator of project success and must monitored like security, 3. Facebook use well Service Level Agreement (SLA), law and Most business use social media for e- management cost is the desired metric. Too marketing, including Lazada. Look at the documentation of lesson practices that are Lazada’s fan page. When that article was learned and best during the project must be created, Lazada’s number of fan likes is documented and communicated to all more than 15 millions people on facebook. stakeholders. And these fans are very potential target market, Facebook users who are always connected to Lazada’s businesses. These are some e-marketing strategy that Lazada do: 1. Promotion via Google Adwords Google’s advertising service is indeed one of the reliable marketing media for online promotion. Google Adwords ads appear on Google search results pages and also advertisements on websites or blogs of Google Adsense publishers according to certain keywords or topics that are being Image 3 Facebook Fan Page searched by internet users. 4. Offering affiliate program This is one of the strategies that is really effective to increase sales, which is empowering other people to sell product with a predetermined commission distribution. The more affiliate marketers who join Lazada, the sales potential will be higher, and at the same time will boosting the Lazada brand itself. because always connected via internet access and accessible all the time.

REFERENCES [1] Perusahaan yang menggunakan Cloud Computing : Lazada https://dwiayuwinda.wordpress.com [2] 5 Strategi Pemasaran Online Lazada yang Sebenarnya Bisa Anda Tiru Image 4 Affiliate Program https://maxmanroe.com [3] MATHEUS, S., 2018, Pemanfaatan Cloud Computing pada 5. Collaborate with blogger Dunia Bisnis, vol. 5, No. 3, pp. 305-314 [4] Cloud Computing & E-Commerce menjadi Simbiosis The collaboration can be in the form of Mutualisme Lazada program and event review articles, https://ads.id Lazada product review articles, and others. Even Lazada spend money on an article from blogger.

At the Lazada company, the internet is the central server for managing data and user applications. This technology allows users to run programs without installation and allows users to access their personal data through computers with internet access. Lazada website has been included in modern computing because it is processed by computers. There is an online ordering service. Users can order goods online through the website and can be accessed anywhere and anytime, this is included in the modern type of computer cloud computing. If the user wants to buy goods and choose the desired item, the page will appear about the item along with the price and process the payment, this shows the type of grid computing on the working principle. The advantages of this website can be accessed through a home computer or smartphone with access anytime and anywhere on the internet network. The user interface is also quite good because ordinary users who have never shop online can do it, secure payments can be Cash On Delivery or COD via Lazada's own courier or can pay directly to a lazada account so there are no fraudulent payments. The lack of this website still needs a lot of maintenance, because the website likes to experience errors when a transaction occurs, the products are not too complete, and not all products are served by COD.

V. CONCLUSION The positive impact of using IT is for small companies can compete with larger company (enterprise) with using cloud computing technology because be a solution to save infrastructure costs IT in developing business. Lazada utilizing cloud technology computing well so make a model business is more flexible, faster to know market needs and also consumers