SPONSORS THE 12 PESUKIM Which is the most A MESSAGE Sunday, 18 Iyar, 5771 • May 22, 2011 7 LUBAVITCH WORLD HEADQUARTERS important letter in From the Lubavitcher , NY Fundamentals of Judaism are encapsulated in .¤r¨t¨v ,¥t±u o°h©n¨J©v ,¥t oh¦eO¡t t¨rŠC ,h¦Jt¥r‰C these verses and sayings of our Sages, which B’rayshis boro Elo-him ays hashomayim v’ays ho’oretz. the entire ? Rabbi Menachem Mendel Schneerson In the beginning G-d created the heavens and the earth. the Lubavitcher Rebbe selected for children to If any single letter of the Torah’s 304,805 (G eneSIS 1:1) ה מה טוב ומה study and recite each day. letters is missing, the whole Torah scroll הנ נעי has to be wrapped up and put away 8 ״ אחים ג ם ,Q¤r¤s‹c W§T‰f†k‰cU W¤,h‡c‰C W§T‰c¦J‰C oŠC ¨T§r‹C¦s±u Wh®bŠc‰k o¨T±b³B¦J±u until it is fixed. So if someone asks you שבת ם יח 1 ד״ W¤nUe‰cU W‰C‰f¨J‰cU “What’s the most important letter in the abbi Akiva and his c«e…g³h ,‹k¦v§e v¨J¨rIn v¤«n UbŠk v²uˆM v¨rIT Torah?” the answer is, “Every letter is!” Torah tzivoh lonu Moshe moroshoh kehilas Yaakov. V’shinantom l’vonecho v’dibarto bom, b’shivtecho Rstudents play an The Torah that Moshe commanded us is the heritage of the b’vaysecho u’v’lech’techo vaderech u’v’shochb’echo now imagine all the Jewish people as one Torah important part in the story .congregation of yaakov. (D euTeROnOMy 33:4) scroll. each person, big or small, rich or poor, a of Lag B’omer בית שמואל– חב”ד America ’ s L ar g e s t Independent J ewish Weekl y u’v’kumecho. pious scholar or just a simple Jew, is one letter. And you shall teach the Torah to your children, and you should Let us see what we can 2 That makes everyone just as important as every - speak about it when you are home and when you travel, learn from the life of Rabbi s¨j¤t wv Ubh¥eO¡t wv k¥t¨r§G°h g©n§J one else, right? Shema Yisroel, Ado-noi Elo-haynu, Ado-noi echod. before you lie down to sleep and when you wake up. Akiva. (D euTeROnOMy 6:7) Children from across the globe living in dif - Hear O , G-d is our L-rd, G-d is One. (D euTeROnOMy 6:4) Our sages tell us that ferent cultures come together through this 3 9 Rabbi Akiva didn’t begin to Torah. children, the Torah tells us, are consid - o°h¨r‰m¦N¦n tŠm²h tUv Uk¦t‰F In‰m‹g ,¤t ,It§rˆk o¨s¨t ch²H©j rIs²u rIS kŠf‰C ih¦n£t©T k©t h¦,tŠm¨nU h¦T‰g³d²h tO ih¦n£t©T k©t h¦,tŠm¨n tO±u h¦T‰g³d²h learn Torah until he was ered to be pure and without sin. Thus the chil - forty years old. When he B’chol dor vodor chayov odom liros es atzmo k’ilu hu The Crown ih¦n£t©T h¦,tŠm¨nU h¦T‰g³d²h dren’s unity, through the Torah, is much purer began, it was very difficult for him, and he wondered if yotzo mi’mitzrayim. Yogati v’lo motzosi al ta’amin. Lo yogati u’motzosi than a unity between those who are older. It ties he would ever succeed. Heights Shul In every generation one must look upon himself as if he al ta’amin. Yogati u’motzosi ta’amin. all the Jewish people to each other and to our personally had gone out of egypt. (T ALMuD , p eSAcHIM 116 B) Then, Rabbi Akiva learned a lesson in a very unusual If someone says, “I have worked hard, and I have not been precious Torah. way. One day, he noticed water dripping onto a rock. He 4 successful,” don’t believe him. If someone says, “I have not Get your own letter in the children’s Sefer Torah! realized that the water had worn away at the rock, oŠkUF Q¥N‹g±u r©n¡t®b¤J tŠC©v oŠkIg‰k e†k¥j o¤vŠk J¯h k¥t¨r§G°h kŠF worked hard and I have been successful,” don’t believe him. If someone says, “I have worked hard, and I have been visit kidstorah.org today! creating a hole. Rabbi Akiva wondered, “How is it jewishfilms.com r¥tŠP§,¦v‰k h©s²h v¥G…g©n h‹g¨Y©n r†m¯b .¤r¨t UJ§rh°h oŠkIg‰k oh¦eh¦S‹m successful,” believe him! (T ALMuD , M eGILLA , 6 B) possible for the soft water to break through the hard Kol Yisroel yaysh lohem chaylek l’olom habo, rock?” Rabbi Akiva understood that the water had been 10 shene’emar v’amaych kulom tzadikim, l’olom yirshu dripping day after day, week after week, and month v¨rIT‹C kIs²d k²k‰F v®z r¥nIt tŠch¦e…g hˆC©r - WInŠF W…g¥r‰k ¨T‰c©v¨t±u after month, until it had finally worn through the rock. oretz, naytzer mato’ay ma’asay yoday l’hispo’air. V’ohavto l’rayacho komocho Rabi Akivo omer All Israel have a share in the World to come, as it is stated Rabbi Akiva realized that if water could penetrate hard Oihel Nosson (Isaiah 60:21): “And your people are tzadikim (righteous). zeh klal godol batorah. Enroll in Tzivos Hashem! rock, then surely, if he learned Torah with all his might, They shall inherit the land forever. They are the branch of Rabbi Akiva says that, “To love your fellow as yourself,” is a he would be able to overcome all the challenges and My planting, the work of My hands, in which I take pride.” great basic principle of the Torah. (L evITIcuS 19:18, M IDRASH ) When you enroll in become a true Torah scholar. (T ALMuD , S AnHeDRIn 90 A) Tzivos Hashem is an 11 Army of boys and Tzivos Hashem, you And so it happened. Rabbi Akiva became one of the 5 ,InŠkIg¨v kŠF ,©th¦r‰cU I,¨th¦r‰C ,hˆk‰f©,±u o¨s¨t¨v kŠF v®z±u girls from all over the start out as a Private. greatest teachers of Torah of all time. MA P I,IG…g‹k W‰cŠc‰kˆcU Whˆp‰C s«t§n rŠc¨S©v Wh†k¥t cIr¨e hˆF As you do more good & C oh°bIT§j©T‰C Iz v¨rh¦s Ik ,Ih§vˆk oh°bIT§j©T±u oh°bIh‰k†g world, children just Additionally, our sages relate that Rabbi Akiva was a EL RS EB EA Kee korov aylecha hadovor m’od deeds and complete RATING 50 Y like yourself, doing very poor man. But when he devoted his life to learning V’zeh kol ho’odom v’salchis b’rioso u’vri’as Missions, you b’ficho u’vil’vovcho la’asoso. acts of kindness, Torah, without being distracted by anything else, G-d GUIDE It is within your close reach to follow the Torah in speech, kol ho’olomos elyonim v’sachtonim, l’hiyos lo diroh earn valuable Mitzvah showing care and blessed him, and he became very wealthy. feeling and deed. (D euTeROnOMy 30:14, AS expLAIneD In ) zo b’tachtonim. points which enable you The purpose of the creation of every Jew and of all the worlds is concern for There is much for us to learn from this story. When we to go up in rank. As you A DAY OF 6 (T AnyA , c HApTeR 33) begin to learn Torah, we may find it very hard, and think to make a dwelling place for G-d in this world. others, earn promotions, you Y A uhŠkŠg yhˆC©nU IsIc‰F .¤r¨t¨v kŠf tO§nU uhŠkŠg cŠM°b wv v¯b¦v±u learning also win great prizes. that the Torah just isn’t for us. We think that we might ISH UNIT ND PRI 12 JEW DE בעומר הילולא ד .Torah and not succeed, or that Torah won’t help us in life ל״ג רשב”י hUt¨rŠF Is‰cIg o¦t c‡k²u ,IhŠk‰F i¥jIcU Ik J¯h k¥t¨r§G°h g©r®Z¦n tUv¤J h¦n kŠF¤J JUrh‡P uh¨GIg‰C k¥t¨r§G°h j©n§G°h Good luck! If you try Lag B’omer teaches us, that if we really try, with a V’hinay Hashem nitzov olov u’mlo chol ho’oretz k’vodo doing hard, you will oh°bIT§j©T‰C I,¨rh¦s‰C ©j¥n¨G±u G¨G r¤J£t wv ,©j§n¦G‰C ©jIn§Gˆk sincere effort, we will succeed in our studies and other u’mabit olov u’vochayn k’loyos volayv im ovdo koro’uy. Mitzvot eventually become a Yismach Yisroel b’osov, payrush shekol mi she’hu endeavors. G-d stands over him, and the whole earth is full of His glory, (good General! and He searches his mind and heart (to see) if he is serving mizera yisro’el yaysh lo lismo’ach b’simchas Hashem deeds). (Lag B’omer, 5713) Him as is fitting. (T AnyA , c HApTeR 41) asher sos v’somayach b’diroso b’tachtonim. productions Deitsch Plastic The should rejoice in their Maker. every Jew should share in G-d’s joy, Who rejoices and is happy in His dwelling place in Visit thkids.org and sign up! this world. (T AnyA , c HApTeR 33) GENERAL PUBLIC SEATING—MEN AND BOYS 9 POLICE BARRICADE RR RESTROOM H HATZOLAH STATION  AMBULANCE S SCREEN NO STANDING 1 ENTRANCE/ExIT  WELCOME SCHEDULE SEATING MAP GENERAL PUBLIC SEATING—WOMEN AND GIRL•S  10 . Missing Children VIP – MEN 6 STANDING – MEN 8 ARRIVAL INSTRUCTIONS: If entering through exits 7-10, please arrive  • KEHOT PARKING LOT through Albany Ave., for exits 1-6 come through Brooklyn Ave. VIP – WOM•EN 3 STANDING – WOM•EN 5 9:00AM T-Shirt & Wristband Pick-Up Hatzolah Command Center E  U

N • •WALKWAY

Dear Fellow Jew, 332 KInGSTOn Avenue E V A cORneR KInGSTOn AnD pReSIDenT SERVICE ROAD EMERGENCY VEHICLES ONLY FROZEN ZONE N EMERGENCY VEHICLES ONLY FROZEN ZONE SERVICE ROAD Welcome to The Great Parade! O  T   S 8 G

E S N

STANDING FOR WOMEN I STANDING FOR MEN U S S ISLAND

We are so glad that you are here today S S K N 4 5 E

10:00AM The Great Concert V A to celebrate Lag B’omer, joining us in this E PARADE ONLY PARADE ONLY PARADE ONLY PARADE ONLY PARKWAY U N N

Mordechai Ben David, Avraham Fried Y E L great display of Jewish unity. We are sure S 6 7 9 V T K A A O 35 35 35 35 35 35 BSC CHS 3 G Y O

that this will be an unforgettable E R 4949 49 49 49 49 49 56 5770717273747576770VIP VIP 666768 69 N B A

experience, and this guide can help you 30 30 30 30 30 30 BSC CHS B 10:30AM L The Twelve Pesukim A make the most of your day. 2 SUBWAY Torah passages recited by soldiers in 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 62 63 64 65 SUBWAY CHS BSC GMW ISLAND FROZEN ZONE Join us as we march forward in our Tzivos Hashem — G-d’s Army RR H RR RR H RR RR H 10 1 salute to Jewish pride. We hope you 12345678910 41 41 41 41 41 41 41 41 58596061 EMERGENCY VEHICLES ONLY SERVICE ROAD SERVICE ROAD

enjoy your day! RR RR H RR RR RR RR H WALKWAY RR H RR RR RR FROZEN ZONE WALKWAY 10:45AM Video Presentation 770 T-SHIRT PICKUP Thank you for coming! SeATInG AReA & Parade Command Center The Lubavitcher Rebbe Addressing enTRAnce/exIT  JEWISH CHILDREN’S MUSEUM MARcHInG ORDeR the Lag B’omer parade

use the seating map to help you find 49 3 8 1 68 6 69 6 > ANSHE SHOLOM–QUEENS  OF GREAT NECK - FRIENDSHIP CIRCLE  CHEDER MENACHEM YALDAI HASHLUCHIM BOYS  OHR MENACHEM  your assigned seating area. 11:00AM The Great Parade ATERET RUT 71 3 • CHABAD OF HOBOKEN 49 3 • DARCHEI MENACHEM 62 6 • OTEG - OT •69 6 Themed concert with Avraham Fried, MBD, BACH JEWISH C•ENTER 49 3 CHABAD OF KENSINGTON• 49 3 F.R.E.E. OF BRIGHTON BE•ACH 49 3 OTSAR FAMILY SERVICE•S 5 6 7 1 Benny Friedman and uncle Moishy, acompanied BAIS CHANA GIRLS HIGH S•CHOOL WORCERSTER 72 3 CHABAD OF KENTUCKY 49 •3 FREINDSHIP CIRCLE CH 8 9 10 •1 OTTAWA TORAH CENTER CHABAD• 49 3 Take a look at the schedule to see what by colorful floats BAIS EZRA E10TH ST 3 4 1 • CHABAD OF MYRTLE BEAC•H 49 3 FRIENDS OF LUBAVITCH- BERGA•N COUNTY 49 3 QUEENS GYMNASIA - QUEENS JEWISH• CENTER 41 1 > The Great parade has in store for you. BEIS CHAYA MUSHKA 70 •3 CHABAD OF PATCHOGUE 49 3• GAN ISRAEL CENTER OF GREAT NECK 49 3 • RELEASED TIME - BOYS 35 7 • BEIS MEMANCHEM MEND•EL BOYS 61 6 CHABAD OF PUTNAM 49 3 • GAN ISRAEL OF GREAT NECK 49 3 • RELEASED TIME - GIRLS 30 •7 11:30AM The March Begins BEIS MEMANCHEM MENDEL GIRLS 57•3 CHABAD OF RHODE ISLA•ND 49 3 GAN Y.Y. OF C.H. 19 2 • SHAAREI ARAZIM 65 6 • Led by soldiers of the uS Armed Forces and the BEIS MENACHEM OF PASSAIC-CLIFTON 49•3 CHABAD OF SEAGATE 49 3 • GESHER YEHUDAH •49 3 SHAAREI ZION • BRACHA- GIRLS 71 3 High Ranking Soldiers in Hashems Army Tzivos BEIS RIVKAH GRADES 3–8 74 75 76 3 • CHABAD OF SUSSEX COU•NTY 49 3 GREET MOSHIACH - W•OMEN GMW 10 SHALOH HOUSE OF BOSTON 49 3 • Did you hear the news? Hashem. Followed by all the other soldiers from BEIS RIVKAH GRADES 1–2 56 57 3• CHABAD OF THE FIVE TOWNS 49•3 HASC 2 1 • SHLUCHIM ONLINE SCHOOL BO•YS 68 6 Guess who’s the following groups, with the groups beginning BEIS RIVKAH HEADSTART PU•RPLE 27 28 2 CHABAD OF THE LOWER EAST SID•E 49 3 IMAGINE• ACADEMY 2 1 SHLUCHIM ONLINE SCHOOL GIRLS 72 •3 coming to town? their march at: BEIS RIVKAH PRE-1A 22 23 24 25 26 27 2 • CHABAD OF TURKEY- IZMIR 49 3 • JRCC WEST THORNHIL•L 49 3 SHOSHANIM 1 1 • BEIS SHMUEL CHABAD–MEN BSC 9 • CHABAD ROMANO CENTRE 49•3 LAMPLIGHTERS YESHIVAH •BOYS 68 6 SHULAMITH SC•HOOL FOR GIRLS OF BROOKLYN 71 3 11:45 AM Children with Special Needs BEIS SHMUEL CHABAD–WOMEN• BSC 10 CHABAD STARRET CITY 49 3 • LAMPLIGHTERS YESHIVAH GIRLS 71 •3 THE CH SHUL - MEN CHS 9 • Uncle Moishy 11:55 AM Kindergardens and Playgroups BNOS MENACHEM GRADES 1–2 57 •3 CHABAD YONKERS 49 3 • LUBAVICH CENTER OF ESSEX COUN•TY 49 3 THE CH SHUL - WOMEN• CHS 10 LIVE PERFORMANCE! 12:10pM Released Time Program of Greater NY BNOS MENACHEM GRADES 3–8 770 •3 CHABAD.ORG 49 3 • LUBAVITCH CHABAD OF SKOKIE 49 3 • THE KINGS HIGHWAY SHUL• 49 3 BNOS MENACHEM PRESCHOOL 19 •20 21 2 CHAI TOTS - PAR•K SLOPE 49 3 LUBAVITCH EDUCATION CENTER M•IAMI- JLC BOYS 68 6 TORAH ON DEMAND 49 3 • 12:25pM Community Groups BUBBY MIRIAM'S GEULAH GARDEN 19 •2 CHAITOTS\CHABAD OF PASS•AIC–CLIFTON 49 3 LUBAVITCH EDUCATION CENTER - MIAMI- JLC GIRLS •71 3 ULY CROWN PRESCHOO•L 15 16 2 12:45pM Boys Elementary Schools CHABAD BROOKLYN HEIGHTS 49 3 • CHANOCH LENA'AR 65 6 • LUBAVITCH OF BUCKS COUNTY 49 3 • ULY CROWN PRIMARY 63 64 65 •6 1:00pM Girls Elementary Schools CHABAD OF B•ENSONHURST 49 3 CHASSIDUS CLUB - NEW• HAVEN 66 6 LURIA ACADEMY OF BROOKLYN 49•3 ULY OCEAN PARKWAY 65 6 • 3:30pm JEWISH CENTER- MILFORD 49 3• CHEDER - OHEL 68 6 • MIYAD BEIS JERICHO 49 3 • UNITED SYNAGOGUES OF• GREATER HARTFORD 49 3 PLEASE DO NOT LEAVE YOUR SEATS UNTIL IT IS & 5:00pm CHABAD HOUSE- MILL BASIN 49 3 • CHEDER CHABAD L•ONG ISLAND BOYS 68 6 MOSDOS DAY CARE 17 1•8 2 WOMENS LEAGUE COMMUNITY RESIDENCES 1 1• YOUR GROUP’S TURN TO MARCH. CHABAD OF ABINGTONS 49 3 • CHEDER CHABAD LONG ISLAND GIRLS 72 •3 NEW ENGLAND HEBREW• ACADEMY 49 3 YALDEI HASHLUCHIM PHILADEPHIA BOYS 68 6• puBLIc ScHOOL 91 CHABAD OF BOCA RATON •49 3 CHEDER CHABAD MONSEY BOYS 67 6 • NEW HAVEN GIRLS 76 3 • YALDEI HASHLUCHIM YONKERS 68 6 • 532 Albany Ave. CHABAD OF BRIARCLIFF MAN•OR 49 3 CHEDER CHABAD MONSEY GIRLS 72• 73 3 NEW YORK HEBREW S•CHOOL 49 3 YALDOS HASHLUCHIM PHILADEPH•IA GIRLS 72 3 (corner of east new york Ave.) 1:00pM-7:00pM The Great Fair CHABAD OF BRIARWOOD 49 3 • CHEDER CHABAD MORRISTOWN BOYS •66 6 GRADES 3–4 60 •61 6 YELED VEYALDA 16 2 • Kingston Ave. & east new york Ave. ADMISSION: $10 CHABAD OF EASTERN QUEEN•S 49 3 CHEDER CHABAD MORRISTOWN GIRLS 71 •3 OHOLEI TORAH GRADES 5–8 61 62 •6 • Doors open 20 min. before concert CHABAD OF FAR ROCKAWAY 49 •3 CHEDER LUBAVITCH CHICAGO 68 6 • OHOLEI TORAH KINDERGARTEN 1•1 12 13 14 2 CHABAD OF FLATBUSH 49•3 • CHEDER MENACHEM YALDAI HAS•HLUCHIM - GIRLS 72 •3 OHOLEI TORAH PRE-1A - 2 58 59 •6 •