Bsl Management & Leadership Seminars

3-day executive seminars to enhance individual and team performance

INTRODUCTION

We offer a comprehensive range of executive education seminars for individuals and teams who wish to advance their knowledge in a particular area of business and take their leadership skills to the next level.

Designed in collaboration with the business and delivered by professors who are renowned experts in their fields, our seminars combine the latest management thinking and extensive business experience. Each seminar provides MBA quality of in-depth learning and is worth 3 MBA credits, accumulative towards an MBA degree.

Each seminar takes 3 days and is offered once every six months. You can sign up for any seminar included in our offering or request a customized training tailored to the specific needs of your company.

More information: simone.haenni@bsl-lausanne.ch

Management & Leadership Marketing • Effective Self-Management & Teamwork • Marketing Essentials • Advanced Communications and Cooperation Skills • Competitive Positioning • Developing & Managing Others • Digital Marketing & Social Media • Solving Big Sustainability Challenges • Empower your Future Strategy • Delegated Power or Creative Authority? • Strategic Thinking for General Managers • International Business Etiquette for Responsible • Creating Sustainable Value Leaders • Digital Business Transformation • Scenario Planning

Finance • Corporate Finance • Finance for Entrepreneurs

“WE LEARNT MORE THAN 30 TOOLS IN THREE DAYS THAT WE WILL TAKE BACK TO OUR DAILY BUSINESS. THE GREATEST ASSET OF THE COURSE WAS THE LECTURER PROFESSOR TIM CONNERTON, ONE OF THE BEST AND MOST COMPETENT IN HIS FIELD THAT I HAVE HAD THE PLEASURE OF INTERACTING WITH IN A CLASSROOM ENVIRONMENT.” - TOM HYDE, ORANGE SA

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Contents Calendar Fall-Winter 2017-2018 Page 3

Management & Leadership Effective Self-Management & Teamwork Page 4 Advanced Communications & Cooperation Skills Page 5 Developing & Managing Others Page 6 Solving Big Sustainability Problems Page 7 Empower your Future Page 8 Delegated Power or Creative Authority? Page 9 International Business Etiquette for Responsible Leaders Page 10 Scenario Planning Page 11

Finance Corporate Finance Page 12 Finance for Entrepreneurs Page 13

Marketing Marketing Essentials Page 14 Competitive Positioning Page 15 Digital Marketing & Social Media Page 16

Strategy Strategic Thinking for General Managers Page 17 Creating Sustainable Value Page 18 Digital Business Transformation Page 19

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Seminar Calendar Fall-Winter Semester 2017/2018 Participants are required to submit a Pre-Course Assignment 2 week before the start of each course and a Post- Course Assignment 2 week after. BSL will email the Pre and Post Course.

Enrollement Day Date Course Topic Code Professor Deadline Digital Business Thurs - Sat Sept 21 – 23, 17 21 Aug 2017 Mgmt & Leadership M3626 Anja Jacquin Transformation Advanced Communication Strategic Thurs - Sat Sept 21 – 23, 17 21 Aug 2017 M1002 Claudia Kranefuss & Cooperation Skills Communications Digital Marketing & Social Thurs - Sat Sept 28 – 30, 17 28 Aug 2017 Effective Marketing M3627 Philippe Vedel Media

Thurs - Sat Oct 5 – 7, 17 5 Sept 2017 Marketing Essentials Effective Marketing M1201 Mark Schumacher

Developing & Managing Saturdays Oct 7-14-21, 17 7 Sept 2017 Human Resources S2001 Michael Hathorn Others Effective Self-Management Thurs - Sat Oct 19 – 21, 17 20 Sept 2017 Mgmt & Leadership M1001 Yiftach Sagiv & Teamwork Delegated Power or Dr. Jean-Philippe Thurs - Sat Oct 26 – 28, 17 26 Sept 2017 Mgmt & Leadership M3618 Creative Authority? Challandes

Thurs - Sat Nov 2 – 4, 17 2 Oct 2017 Corporate Finance Finance M1101 Jacques Billy

International Business Thurs - Sat Nov 9 – 11, 17 9 Oct 2017 Etiquette for Responsible Mgmt & Leadership M3617 Lena Koropey Leaders Solving Big Sustainability Corporate Thurs - Sat Nov 16 – 19, 17 16 Oct 2017 M2501 Margaret Flaherty Problems Responsibility

Thurs - Sat Nov 23 – 25 ,17 23 Oct 2017 Empower your Future Mgmt & Leadership M3001 Natalie Wilkins

Developing and Managing Thurs - Sat Nov 30 – Dec 23, 17 23 Oct 2017 Mgmt & Leadership M2001 Michael Hathorn Others

Saturdays Nov 25-Dec 9-16, 17 25 Oct 2017 Marketing Essentials Marketing S1201 Mark Schumacher

Thurs - Sat Dec 14 – 16, 17 15 Nov 2017 Finance for Entrepreneurs Finance M1102 David Bridge

Strategic Thinking for Thurs - Sat Jan 11 – 13, 18 11 Dec 2017 Mgmt & Leadership M2401 Benjamin Wall General Managers

Thurs - Sat Jan 25 – 27, 18 18 Dec 2017 Competitive Positioning Marketing M3001 Guy Ngayo

Thurs - Sat Feb 1 – 3, 18 8 Jan 2018 Scenario Planning Mgmt & Leadership M3621 Ulrich Goluke

Dr. Timothy Thurs - Sat Feb 8 – 10, 18 8 Jan 2018 Creating Sustainable Value Strategy M2402 Connerton

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Management & Leadership Seminar – Management Training

Effective Self-Management & Teamwork 3 days Reaching one’s potential through personal effectiveness

Who should attend: Professionals and managers who are interested in increasing their performance and personal effectiveness. Ideal for current and future leaders who will be asked to lead teams or projects. Seminar Objectives: Yiftach Sagiv, Professor BSL’s seminar in Effective Self-Management will equip Yiftach Sagiv gives the module on Effective Self- you with concrete tools and methods for improving your Management and co-instructs Advanced personal effectiveness. The seminar will cover: Communications Skills and Advanced Teamwork & Cooperation Skills at Business School Lausanne. After How to assume personal responsibility and trust retiring from the Israeli military in 1975, Sagiv was yourself shareholder and director of A.M.I. Supplies LTD, a Managing stress & time through clarity, focus and company, specializing in marketing and building personal effectiveness constructions. Effective decision-making & judgment ability In 1986 he managed the R&D department for a large Develop the ability to step back company in textile products. In 1989 Sagiv became a coach and a trainer for personal and organizational How to recognize and transform counter-productive behavior and limiting beliefs development. He founded the Dutch company Essence Training and, since 2003, has dedicated himself to Develop personal and organizational drive for creating learning tracks in personal development and excellence by overcoming limiting boundaries and business performance. turning challenging situations into opportunities for growth Creating sustainable work/life balance

Related Seminars: Useful information: This seminar includes a commitment to 10 hours of pre-work and Strategic Thinking for General 20 hours of post-assignment. Managers Pre-requisites: Developing and Managing Others • A solid understanding of business, obtained through management training courses or relevant professional Seminar Fees: CHF 2’800.- This fee includes: work experience. • Fluency in English. Registration Duration Course materials & books • Thursday/ Friday: 8:30 – 21:00

• Saturday: 8:30 – 14:00 Benefits: In BSL’s management training seminars, you will apply new insights in a multicultural environment through teamwork and interactive learning. You will walk away with skills that you can apply to your job and will obtain university level MBA credits that can be accumulated for CAS certification.

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Management & Leadership Seminar – Management Training

Advanced Communications & Cooperation Skills 3 days Communicating the right thing, the right way, at the right time

Who should attend: Professionals and managers who are interested in increasing their communications skills and presentation abilities. Seminar Objectives: Claudia Kranefuss, Professor BSL’s seminar in Advanced Communication Skills will Claudia Kranefuss is CEO of Essence Trainings. She gives equip you with concrete tools and methods to improve the modules on Advanced Communications Skills and your communication skills. Practical applications during Advanced Teamwork & Cooperation Skills at Business the course will highlight your strengths and improve School Lausanne and co-instructs Effective Self- your development areas. The seminar will cover: Management. Kranefuss began working with Essence Trainings as a co-trainer in 2000, and now as CEO she is Authentic and transparent communication responsible for the company’s strategy. Prior to Essence Effective communication in crisis situations Trainings, Kranefuss worked for ANWB Publications, Listening skills where she served as Marketing Manager until 2001, when she became a Publisher for the group. Kranefuss Presentation skills has a Master’s Degree from Vrije Universiteit in Adopting to different cultures and companies Amsterdam and holds the Dutch marketing degrees Ability to say no NIMA A and B. She is a graduate of the Universität The ability to reach an agreement and close a deal Heidelberg and Westfälische Willems Universität.

Related Seminars: Useful information: Effective Self-Management This seminar includes a commitment to 10 hours of pre-work and 20 hours of post-assignment. Developing and Managing Others Pre-requisites: • A solid understanding of business, obtained through Seminar Fees: CHF 2’800.- management training courses or relevant professional work experience. This fee includes: • Fluency in English. Registration Duration Course materials & books • Thursday: 8:30 – 21:00

• Friday: 8:30 – 21:00

• Saturday: 8:30 – 14:00

Benefits: In BSL’s management training seminars, you will apply new insights in a multicultural environment through teamwork and interactive learning. You will walk away with skills that you can apply to your job and will obtain university level MBA credits that can be accumulated for CAS certification.

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Management & Leadership Seminar – Management Training

Developing & Managing Others 3 days Human Resources at its best

Who should attend: Professionals and managers who are, or will soon be, involved in human resources or who seek to broaden their understanding in how to professionally manage people. Seminar Objectives: Michael Hathorn, Professor BSL’s seminar in Developing & Managing Others Michael Hathorn the Developing & Managing Others provides a comprehensive overview of the best tools course at Business School Lausanne. He is currently a partner of OPTIMIS Sarl, where he focuses consulting and practices in managing people, as well as hands-on services on strategy and organizational development. practical experience of how to apply them. The seminar will cover: Previously working for an investment management firm, Capital International, Hathorn founded and headed the Interviewing and separation skills, including firm’s Training and Development function for the selection and recruitment European businesses. At TNT in Amsterdam, he served Motivation, compensation, recognition as Group Director of Learning and Organizational Talent development, potential development and Development. Hathorn is a contributor to the World succession planning Business Council on Sustainable Development and is a member of the Society for Organizational Learning and Creating alignment the American Marketing Association. Hathorn is a Setting objectives and measurements graduate of Louisiana State University with a BA in Political Science and an MS in Marketing. He is currently a Ph.D candidate at the University of St. Gallen.

Related Seminars: Useful information: Effective Self-Management This seminar includes a commitment to 10 hours of pre-work and 20 hours of post-assignment.

• Saturday: 8:30 – 14:00

• 3 consecutive Saturdays: 08:30 – 19:00

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Management & Leadership Seminar – Management Training

Solving Big Sustainability Problems 3 days Developing systemic thinking skills for societal & environmental challenges

Who should attend: Professionals and Managers who are interested in increasing their communication skills, including their presentation abilities. Seminar Objectives: Margaret Flaherty , Professor BSL’s seminar enables participants to understand where Professor Margaret Flaherty (Swiss, Irish, and American) the world is at from the big picture perspective: the teaches at the Bachelor’s, Master’s and MBA level at planet, society and business. The course will focus on: BSL. Margaret’s 25-year career has focused on building coalitions of multinational companies, “visible rivals”, Reviewing the role of business in resolving these around the business and sustainability agenda. Her complex global challenges (using the Dyllick/Muff consulting work centers on guiding business & trade Business Sustainability Typology) associations towards programs that are impactful, Understanding the challenges and opportunities for influential and innovative. different regions & industries to shift towards a She was part of the founding team of the Swiss-based global safe & just operating space (based on World Business Council for Sustainable Development Raworth’s Doughnut model) (WBCSD), an organization she helped launch about 20 Developing systemic thinking and analysis skills years ago and was the Chief Operating Officer / Chief of from simple to solve complex to wicked problems Staff for many years. More recently, she was Senior Advisor to FSG (www.fsg.org) – a Boston-headquartered Highlighting one specific “big problem”: the social impact firm. proposal to introduce “ecocide” as a means to Margaret currently serves as a member of the Corporate regulate various actors to preserve nature Citizenship Advisory Board for Abbott Laboratories Learning how to co-create viable business solutions (Illinois, USA) and is a faculty member of the De Tao for a big problem Master’s Academy (Shanghai, China). She has been a member of the Sustainability Advisory Boards of Caterpillar (USA), Areva (France), AccountAbility (UK) and the Business and Human Rights Council (UK). She has a M.Sc from Tufts University (Boston, USA) and a Juris Doctorate from Northeastern University School of Law (Boston, USA). She has also completed Executive Education Programs at both Massachusetts Institute of Technology (MIT) and Harvard Business School.

Related Seminars: Useful information: Creating Sustainable Value This seminar includes a commitment to 10 hours of pre-work and 20 hours of post-assignment. Seminar Fees: CHF 2’800.- Pre-requisites: This fee includes: • A solid understanding of business, obtained through management Registration training courses or relevant professional work experience. • Fluency in English. Course materials & books Duration • Thursday & Friday: 8:30 – 21:00 • Saturday: 8:30 – 14:00

Management & Leadership Seminar – Management Training

Empower your Future 3 days How to manage your professional development successfully

Who should attend: Professionals and managers who need to develop a broader view of their role in managing a profitable business and better understand cross-functional coordination and business strategy. Seminar Objectives: Natalie Wilkins, Professor Prof. Natalie Wilkins is a HR Consultant, Trainer & Coach This seminar will enable participants to reflect, review at VIVA Coaching & Consulting. She teaches the MBA and consolidate the learning and skills to inform their "Empowering your future" syllabus at BSL. Natalie has career goals and equip participants with a clear over 15 years of Human Resource leadership experience understanding and concrete tools to manage their within complex international organizations, both in the career and professional development. Built as an public and private sector. In 2012 she founded VIVA interactive program, the course will cover: Coaching & Consulting to help individuals and Self-assessment and evaluation of competencies, businesses make transformational change. She has strengths, motivation, values and goals trained and been certified with the Coaches Training An entrepreneurial approach to creating your Institute, qualified in professional and personal professional future development training and psychometrics. Natalie is a A powerful coaching process to help you create member of the International Coach Federation and a sustainable personal and professional change Chartered member of the Chartered Institute of Personnel Development Career marketing tools

Job search and career mobility strategies Interviewing skills Networking techniques

Related Seminars: Useful information: Effective Self-Management & Teamwork This seminar includes a commitment to 10 hours of pre-work and Developing & Managing Others 20 hours of post-assignment.

Pre-requisites: Seminar Fees: CHF 2’800.- • A solid understanding of business, obtained through This fee includes: management training courses or relevant professional work experience. Registration • Course materials & books Fluency in English. Duration

• Thursday/Friday: 8:30 – 21:00 • Saturday: 8:30 – 14:00

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Management & Leadership Seminar – Management Training

Delegated Power or Creative Authority? 3 days Unleashing the genuine leader in you

Who should attend: Professionals and managers who are, or will soon be, managing a business, division or project, as well as current and future members of management teams. Seminar Objectives: Dr. Jean-Philippe Challandes This seminar will enable participants with solid personal Prof. Dr. Jean-Philippe Challandes teaches at the landmarks to shift the power they have been – or will be Bachelor’s, Master’s and MBA level at BSL. A former – delegated as managers into a creative authority professional Ice Hockey goaltender, Dr. Jean-Philippe aligned on their values. Built as an interactive program, Challandes is an experienced professor & facilitator. He the course will cover: has taught for the last 20 years to a vast variety of audiences – from children to adults – in a diversity of Awareness of personal core values & of what values cultural and institutional contexts, including doctoral exactly are seminars. Originally a specialist of the Nation and State Identification of personal conscious & unconscious building process, he holds a PhD in Political History from driving forces the University of Brasilia. His 6 years of high-level What is individual, corporate and social international research led him to an international post- responsibility indeed? doctoral project that was completed at prestigious University Paris1-Sorbonne. How to bring a unique contribution to professional & social environments An expert of what is commonly described as “Modernity” – and therefore of the transition into our

Beyond stereotypes: difference between having a post-Industrial Revolution world – he increasingly leadership role & actually being a leader became fascinated by Human Development both at Harmony between leadership style & Life choices collective and individual scales. Also operating as an Establishing a personal ethics & a personal vision independent consultant, he developed an approach statement strongly focused on values. Dr. Challandes brings creative ways of “connecting the dots” between personal development, leadership improvement and sustainable business.

Related Seminars: Useful information: Effective Self-Management & Teamwork This seminar includes a commitment to 10 hours of pre-work and Developing & Managing Others 20 hours of post-assignment.

• Thursday/Friday: 8:30 – 21:00 • Saturday: 8:30 – 14:00

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Management & Leadership Seminar – Management Training

International Business Etiquette for Responsible Leaders 3 days Building global relationships with confidence & captivating an audience

Who should attend: Professionals and managers who are, or will soon be, managing a business, division or project, as well as current and future members of management teams. Course Objectives: Lena Koropey BSL’s elective course in International Business Etiquette Lena Koropey, American, gives seminars on and Presentation Skills will equip participants with International Business Etiquette and Presentation Skills practical tools and strategies to help them become more at the MBA level at BSL. Founder of Gramercy Protocol, effective global communicators and presenters. The Lena provides strategic business etiquette and course will cover: communication skills counsel to Fortune 100 companies representing some of the world’s most prestigious International business etiquette-social intelligence luxury brands. Lena has over ten years of marketing in a multicultural environment communications, brand management, and public Conversation skills to improve cross-cultural relations experience working with distinguished brands communication such as Mercedes-Benz and Voss water. Global customs, body language and first impressions Ms. Koropey earned her certification in Corporate International dinning etiquette Etiquette and International Protocol Consulting from The Protocol School of Washington. She holds a Organizing thoughts and mastering brevity Bachelor degree in Spanish and Political Science from Understanding and captivating an audience Rutgers College, and studied Fashion Marketing and Maximizing voice and projecting confidence Design at Parsons. Lena earned her MBA, Cum Laude, in Global Business Management from Business School Selling ideas to a group Lausanne.

Related Seminars: Useful information: Effective Self-Management & Teamwork This seminar includes a commitment to 10 hours of pre-work and Developing & Managing Others 20 hours of post-assignment.

• Thursday/Friday: 8:30 – 21:00 • Saturday: 8:30 – 14:00

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Management & Leadership Seminar – Management Training

Scenario Planning 3 days Making uncertainty work for you

Who should attend: Professionals and managers who are, or will soon be, managing a business, division or project, as well as current and future members of management teams. Course Objectives: Ulrich Golüke BSL’s elective course in Scenario Planning will equip Ulrich Golüke, born and raised in the Rhineland of participants with a clear understanding and concrete Germany, studied systems dynamics with Dennis tools to make uncertainties in the business environment Meadows, co-author of the ‘Limits to Growth’ study. work for them. Participants will practice these tools in He has been building feedback models ever since. For practical situations and team exercises. The course will the last 20 years or so he has in addition worked with cover: scenarios, as a way to imagine and create futures different than the official ones. He is a freelancer who works with companies, universities, foundations and How to create scenarios students. He has lived in Wales, the United States, When, and when not, to use scenarios Norway, France and Switzerland. More info on How to use scenarios for strategic conversations www.blue-way.net and www.szenarien-in-schulen.net (in German). How to evaluate options in light of scenarios

How to make uncertainty explicit How to challenge the mental models of decision makers with scenarios

Related Seminars: Useful information: Effective Self-Management & Teamwork This seminar includes a commitment to 10 hours of pre-work and Developing & Managing Others 20 hours of post-assignment.

Pre-requisites: Seminar Fees: CHF 2’800.- • A solid understanding of business, obtained through This fee includes: management training courses or relevant professional Registration work experience. • Fluency in English. Course materials & books Duration • Thursday/Friday: 8:30 – 21:00 • Saturday: 8:30 – 14:00 Benefits: In BSL’s management training seminars, you will apply new insights in a multicultural environment through teamwork and interactive learning. You will walk away with skills that you can apply to your job and will obtain university level MBA credits that can be accumulated for CAS certification.

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Finance Seminar – Management Training

Corporate Finance 3 days Using figures and tools to ensure business success

Who should attend: Professionals and managers who are, or will soon be, active in financial related operations. Seminar Objectives: Jacques Billy, Professor BSL’s seminar in Corporate Finance will equip you with Prof. Jacques Billy, Swiss and French, teaches at the the skills needed to understand and execute financial MBA and Master’s level at BSL. Prof. Billy is owner of processes. You will be introduced to the guiding Finalta consulting company which provides financial principles of finance and will practice them through advice and solutions to start-up companies and concrete case studies. The seminar will cover: sophisticated clients. Since 2012, Jacques is part of the Financial controlling: analyzing financial statements Treasury Management and Finmetrics networks, where and reporting performance he is in charge of senior advisory assignments. He has over 20 years of experience in financial advice, Cash management, short-term investment, credit controlling and treasury operations. Prof. Billy started policy, accounts receivable his career in a base metals trading company in Geneva, Capital structure, leveraging short- vs. long-term now part of Rio Tinto, and then continued his career financing path as Head of Finance for Fotolabo Group, a Swiss Operating cash flow, projections, time value of listed company. Later, he joined the in-house bank of money Reed Elsevier, a leading information provider Understanding various investment vehicles worldwide, where he managed all operations of the Swiss branch in 2001-2012. Capital markets Developing a scorecard

Related Seminars: Useful information: Finance for Entrepreneurs This seminar includes a commitment to 10 hours of pre-work and 20 hours of post-assignment. Pre-requisites:

• Saturday: 8:30 – 14:00

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Finance Seminar – Management Training

Finance for Entrepreneurs 3 days Mastering finance to turn visions into business reality

Who should attend: Professionals and managers who are, or will soon be, starting up a new project, division, unit or company. Seminar Objectives: David Bridge, Professor BSL’s seminar Finance for Entrepreneurs will equip you Prof. David Bridge (British) teaches at the Master’s and with what it takes to successfully understand the MBA level. He is currently CEO of Bridge Interim financing aspect of starting up and running a project or Management Sarl providing CFO services to start up company. You will apply financial tools in concrete organisations throughout Europe. Prof. Bridge has more business situations to understand implications and than 35 years of experience primarily with fast growing alternative options available. The seminar will cover: hi-tech Companies. Valuation Prior to founding Bridge Interim Management Prof. Bridge spent more than 15 years with Autodesk, a $2B+ Investment analysis US software company. He held a number of senior level Financial modeling and sensitivity analysis roles in Autodesk in Europe, Middle East and Africa, Due diligence, risk analysis and risk pricing including responsibilities for Finance, IT, M and A, Sales Operations and Sales Channel organisations. Valuation of start-up companies Prof. Bridge has lived in the Suisse Romande region for Funding sources more than 20 years and has extensive international Venture Capital, Crowdfunding, Private Equity experience having lived and worked in the US and Asia Term sheets & Shareholder agreements as well as Europe. He is a qualified UK Chartered Accountant with an MBA from Heriot Watt University in Investment management/monitoring Edinburgh, UK and a Bsc in Computer Science and Exit strategies Accounting from Manchester University, UK.

Related Seminars: Useful information: Competitive Positioning This seminar includes a commitment to 10 hours of pre-work and Creating Sustainable Value 20 hours of post-assignment. Pre-requisites:

• A solid understanding of business, obtained through Seminar Fees: CHF 2’800.- management training courses or relevant professional This fee includes: work experience. • Fluency in English. Registration Duration Course materials & books • Thursday & Friday: 8:30 – 21:00 • Saturday: 8:30 – 14:00 OR • 3 consecutive Saturdays: 8:30 – 19:00 Benefits: In BSL’s management training seminars, you will apply new insights in a multicultural environment through teamwork and interactive learning. You will walk away with skills that you can apply to your job and will obtain university level MBA credits that can be accumulated for CAS certification.

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Marketing Seminar – Management Training

Marketing Essentials 3 days Developing a marketing plan for a new product or service

Who should attend: Professionals and managers who are, or will soon be, involved in marketing activities. Seminar Objectives: Mark Schumacher, Professor BSL’s course in Marketing Essentials will enable you to Prof. Mark Schumacher is the Founder and Managing gain the essence of what marketing is about. You will Director of The Management & Marketing TOOLBOX, a learn how to develop a marketing plan and will consultancy, transition and project management understand the factors and elements that play a role in agency. For over 20 years, he has been working in the the marketing mix. The seminar will cover: luxury, FMCG and service industry in an international context with companies such as the Swatch Group and Understanding the Product Life Cycle and its Luis Vuitton-Moët Hennessy (LVMH). His recent clients influence on the Marketing-Mix are MCI, the Swiss Tourism Board, Nestlé, the Touring Product, Branding, Brand management and Club Switzerland (TCS) and the Swiss Commission for differentiation Innovation and Technology (CTI). Price fixing, strategies and policy He is also a lecturer at AKAD, Lausanne, UBIS, Geneva, Distribution channels for B2B and B2C and their the MSB, Montreux and the European University, Zürich intermediaries and Sales Strategies as well as coaching start-up companies in the frame of the CTI Entrepreneurship program too. Communication-mix, its elements and the Prof. Schumacher holds a Bachelor in Business increasing role of e-channels Administration from the University of Applied Sciences, Marketing planning, implementation and result Lucerne, and a Master Degree in Corporate Social measurements. Responsibilities from the University of Geneva.

Related Seminars: Useful information: Competitive Positioning This seminar includes a commitment to 10 hours of pre-work and 20 hours of post-assignment. Creating Sustainable Value

Seminar Fees: CHF 2’800.- Pre-requisites: This fee includes: • A solid understanding of business, obtained through management training courses or relevant professional Registration Course materials & books work experience. • Fluency in English. Duration • Thursday & Friday: 8:30 – 21:00 • Saturday: 8:30 – 14:00 OR • 3 consecutive Saturdays: 8:30 – 19:00

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Marketing Seminar – Management Training

Competitive Positioning 3 days Creating a marketing strategy in changing times

Who should attend: Professionals and managers who are, or will soon be, involved in strategic analysis, and/or marketing. Seminar Objectives: Guy Ngayo, Professor BSL’s seminar in Competitive Positioning will enable you Prof. Guy Ngayo teaches at the MBA level at BSL. He is to understand the critical elements necessary in creating Managing Director of a management consulting and development coaching company, Verticacoaching, in a competitive marketing strategy. You will gain a clear Switzerland. Prof. Guy Ngayo has worked and lived in 6 understanding of, and practical experience in, how to different countries, working on implementing strategic, create a marketing strategy during times of rapid change management, marketing and business growth change. The seminar will cover: initiatives on a global scale for tier one global Mastering the basics of market research companies. Prof. Guy Ngayo held leadership roles at the Research methodology French Embassy in Washington DC, Hilti Worldwide, and Andersen Consulting/Accenture. Environment analysis Prof. Ngayo earned a Master’s degree in Sociology from Competitive and industry analysis University of Rouen/University of Montreal, a Master’s Buyer behavior and trend watching in Management from HEC Montreal, an MBA from Market segmentation & defining target markets Thunderbird and an Executive Coaching Certification from the Columbia University in the city of New York. Positioning of products and services Prof. Guy Ngayo has been lecturing business classes for Dealing with limited or insufficient information more than 6 years in schools in France and in Switzerland.

Related Seminars: Useful information: Marketing Essentials This seminar includes a commitment to 10 hours of pre -work and 20 hours of post-assignment. Creating Sustainable Value Pre-requisites: Seminar Fees: CHF 2’800.- • A solid understanding of business, obtained through management This fee includes: training courses or relevant professional work experience. Registration • Fluency in English. Course materials & books Duration • Thursday & Friday: 8:30 – 21:00 • Saturday: 8:30 – 14:00 Benefits: In BSL’s management training seminars, you will apply new insights in a multicultural environment through teamwork and interactive learning. You will walk away with skills that you can apply to your job and will obtain university level MBA credits that can be accumulated for CAS certification.

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Marketing Seminar – Management Training

Digital Marketing & Social Media 3 days Creating a marketing strategy in changing times

Who should attend: Professionals and managers who are, or will soon be, involved in strategic analysis, and/or marketing. Seminar Objectives: Philippe Vedel, Professor BSL’s elective course in Digital Marketing and Social Professor Philippe Vedel holds a master’s degree in Media aim is to prepare students and/or professionals Electrical Engineering and an MBA from IMD. to acquire a thorough and systematic understanding of He is a Senior Consultant and Business Developer for what Digital Marketing is and which are the new SMEs and Startups in the technology and digital sectors. business models associated with it. The course will He is also a lecturer within renowned Business Schools cover: in International Marketing, Entrepreneurship, Digital Marketing, E-Commerce and E-Business. He is also the The different digital communication media founder of SmartStory a startup transforming implicit Latest trends in Digital Marketing knowledge into digital objects. The Digital Marketing Mix Previous positions include: Search Engine Optimization MBA Program Director at Eduservices. In this role, Display Advertising Philippe managed International Sales/Marketing and Human Resources MBAs. Prior to Eduservices, Philippe Business and revenue models was VP Global Sales and Marketing in a fast-growing Regulations, Ethics, Privacy and Responsibilities technology start-up allowing digital intelligence and Designing and Analyzing marketing strategies for capabilities to be embedded into products. the digital environment Philippe has extensive global sales, marketing and operations experience. He has lived around the world including the USA, South East Asia, Italy, Switzerland, the UK and France.

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Strategy Seminar – Management Training

Strategic Thinking for General Managers 3 days Mastering corporate & business unit strategy

Who should attend: Professionals and managers who are, or will soon be, managing a business, division or project, as well as current and future members of management teams. Seminar Objectives: Benjamin Wall, Professor This course will equip you with the key elements needed Benjamin Wall (USA) began teaching at the Bachelor’s to succeed in developing and implementing strategic level for BSL in 2014. For many years he worked at plans, operating a business and leading focused KPMG in consulting, key account management and organizations as a general manager. The seminar will knowledge management, specializing in the automobile cover: and pharmaceutical industries. His consulting experience in strategy, marketing and sales, HRM and Translating visions and missions into measurable organization began at UBS and continued afterwards at objectives Abegglen Management Consultants, a leading Swiss Utilizing mission, vision and values for motivating consultant in the Zurich area. Parallel to the consulting people experience, Prof. Wall has been very active as a lecturer Excelling at managing the strategy formulation in London and Switzerland for over 30 years. He has process taught economics and managerial economics, along Creating scenarios and making trade-offs to execute with the management topics in which he consults, on on many programs at the Master’s and Bachelor’s level. Furthermore, he was active in management training at Evaluating resources and aligning strategy to structure the University of St. Gallen. Prof. Wall holds a B.S. from Yale University in Economics Appraising multi-level corporate portfolio strategies and Psychology, as well as a M.Sc. from the London Formulating specific strategies based on generic School of Economics in both Sociology as well as strategy options Economic History. Understanding culture and sustainable stakeholder perspectives

Related Seminars: Useful information: Creating Sustainable Value This seminar includes a commitment to 10 hours of pre-work and 20 hours of post-assignment. Effective Self-Management & Teamwork Pre-requisites: Seminar Fees: CHF 2’800.- • A solid understanding of business, obtained through This fee includes: management training courses or relevant professional Registration work experience. Course materials & books • Fluency in English. Duration • Thursday & Friday: 8:30 – 21:00 • Saturday: 8:30 – 14:00 OR • 3 consecutive Saturdays: 8:30 – 19:00 Benefits: In BSL’s management training seminars, you will apply new insights in a multicultural environment through teamwork and interactive learning. You will walk away with skills that you can apply to your job and will obtain university level MBA credits that can be accumulated for CAS certification.

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Strategy Seminar – Management Training

Creating Sustainable Value 3 days Maintaining a competitive advantage against all odds

Who should attend: Professionals and managers who are, or will soon be, managing a business, division or project, as well as current and future members of management teams. Seminar Objectives: Dr. Timothy Connerton, Professor BSL’s seminar in Creating Sustainable Value will equip Professor Dr. Timothy Connerton teaches at the you with a solid understanding of what it takes to run a Master’s level and gives MBA Management Report business in a sustainable way. The seminar will cover: advice at BSL. He has over 30 years’ experience in marketing and business development, strategic planning Value chain and networks and managing construction-related and industrial Understanding quality manufacturing businesses worldwide. As President and Business cycles, economic trends, globalization Director of major divisions in Norsk Hydro/Hydro Aluminium, Alcoa and Alghanim Industries, Prof.

Value growth (qualitative vs. quantitative growth) Connerton has traversed the globe for the past 15 years Adapting strategy to changing reality leading an extensive network of companies in Europe, S.W.O.T. analysis Asia, the Americas, Africa and the Middle East for sustainable growth, operational performance Matching internal strength with external excellence, strategic realignment and organizational opportunities renewal. Having taught throughout his career, created Cooperative agreements many corporate training programs and engaged in Horizontal vs. vertical integration developing his people in business, Dr. Connerton believes in lifelong learning and holds a BS in Civil Engineering from Tufts University, USA, a MA in Economics and Finance from Webster University, Switzerland, and a Certificate of Research in Management Science from the Grenoble Ecole de Management, France, where he obtained his Doctorate in Business Administration degree in 2016.

Related Seminars: Useful information: Competitive Positioning This seminar includes a commitment to 10 hours of pre -work Strategic Thinking for General managers and 20 hours of post-assignment.

• Thursday & Friday: 8:30 – 21:00

• Saturday: 8:30 – 14:00

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Strategy Seminar – Management Training

Digital Business Transformation 3 days Integrating the key elements of business

Who should attend: Professionals and managers who need to develop a broader view of their role in managing a profitable business and better understand cross-functional coordination and business strategy. Seminar Objectives: Anja Lacquin, Professor BSL’s seminar in Digital Business Transformation will Prof. Langer Jacquin teaches at the Bachelor, Masters help prepare participants for the future, by giving them and MBA levels at BSL. She works as an independent a solid understanding and a safe environment to debate corporate advisor through her company ValueChange, the changes that industry sectors need to navigate, and focused on business model evolution and culture how to best do so. The seminar focuses on the change, mainly in the high tech and communications following: industries. The metrics which really matter when it comes to Most recently, Prof. Langer Jacquin was Managing business models, with a deep dive into key industry Director of the Europe, Middle East, Africa, and Russia region for Cisco’s Consulting Services business. During sectors her 15 years at Cisco, Prof. Langer Jacquin held various What ‘digital’ encompasses and how it is evolving international management positions in sales, services, The impact digital is having on the world, and the internal consulting, operations, and business implications for how companies and public development. Prior to working with Cisco, Prof. Langer institutions need to connect with their stakeholders Jacquin was with Mercer Management Consulting based in Munich and London. She started her career in The main strategy considerations for any business international market research in Brussels. transformation Prof. Langer Jacquin holds a triple Master’s degree in

Frameworks for structuring the implementation of a Management from ESCP Europe (Paris-Oxford-Berlin) as business transformation well as a Bachelor in Communication and Marketing How to practically approach the subject inside an (Brussels). She is a Danish national currently based in organization which is not yet ready for Geneva, Switzerland with her French husband and two transformation children. She speaks fluent Danish, English, French, as well as working level German and Dutch and has lived in nine countries so far.

Related Seminars: Useful information: Innovation and Creativity in Business This seminar includes a commitment to 10 hours of pre-work and 20 hours of post-assignment.

Seminar Fees: CHF 2’800.- Pre-requisites: This fee includes: • A solid understanding of business, obtained through Registration management training courses or relevant professional work Course materials & books experience. • Fluency in English. Duration • Thursday/Friday: 8:30 – 21:00 • Saturday: 8:30 – 14:00