Bsl Management & Leadership Seminars

3-day executive seminars to enhance individual and team performance

INTRODUCTION

We offer a comprehensive range of executive education seminars for individuals and teams who wish to advance their knowledge in a particular area of business and take their leadership skills to the next level.

Designed in collaboration with the business and delivered by professors who are renowned experts in their fields, our seminars combine the latest management thinking and extensive business experience. Each seminar provides MBA quality of in-depth learning and is worth 3 MBA credits, accumulative towards an MBA degree.

Each seminar takes 3 days and is offered once every six months. You can sign up for any seminar included in our offering or request a customized training tailored to the specific needs of your company (a minimum number of 8 participants is required).

More information: simone.haenni@bsl-lausanne.ch

Management & Leadership Strategic Communications • Effective Self-Management & Teamwork • Advanced Communications and Cooperation • Strategic Thinking for General Managers Skills • Empower your Future • Delegated Power or Creative Authority? Human Resources • Project Management • Developing & Managing Others • Governance of Family Business • Change Management Corporate Social Responsibility • Personal Wisdom in Business • Solving Big Sustainability Challenges

• Finance Creating Sustainable Value • Corporate Finance • Finance for Entrepreneurs Entrepreneurship • Applied Entrepreneurship Effective Marketing • Marketing Essentials • Competitive Positioning • Strategic Brand Management

“WE LEARNT MORE THAN 30 TOOLS IN THREE DAYS THAT WE WILL TAKE BACK TO OUR DAILY BUSINESS. THE GREATEST ASSET OF THE COURSE WAS THE LECTURER PROFESSOR TIM CONNERTON, ONE OF THE BEST AND MOST COMPETENT IN HIS FIELD THAT I HAVE HAD THE PLEASURE OF INTERACTING WITH IN A CLASSROOM ENVIRONMENT.” - TOM HYDE, ORANGE SA

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Contents Calendar Fall-Winter 2016-2017 Page 3

Management & Leadership Effective Self-Management & Teamwork Page 4 Strategic Thinking for General Managers Page 5 Empower your Future Page 6 Delegated Power or Creative Authority? Page 7 Project Management Page 8 Governance of Family Business Page 9 Change Management Page 10 Personal Wisdom in Business Page 11

Finance Corporate Finance Page 12 Finance for Entrepreneurs Page 13

Effective Marketing Marketing Essentials Page 14 Competitive Positioning Page 15 Strategic Brand Management Page 16

Strategic Communications Advanced Communication & Cooperation Skills Page 17

Human Resources Developing & Managing Others Page 18

Corporate Social Responsibility Solving Big Sustainability Problems Page 19 Creating Sustainable Value Page 20

Entrepreneurship Applied Entrepreneurship Page 21

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Seminar Calendar Spring-Summer Semester 2017 Participants are required to submit a Pre-Course Assignment 2 weeks before the start of each course and a Post-Course Assignment 2 weeks after. BSL will email the Pre- and Post-Course Assignment.

Enrollement Day Date Course Topic Code Professor Deadline Dr. Patrick Thu - Sat Feb 23-25, 2017 23 Jan 2017 Applied Entrepreneurship Entrepreneurship M3501 Lehner Advanced Communication Strategic Claudia Thu - Sat Feb 23-25, 2017 23 Jan 2017 M1002 & Cooperation Skills Communications Kranefuss Developing & Managing Human Resources Michael Saturdays Mar 4, 11, 18, 2017 4 Feb 2017 S2001 Others Mgmt & Leadership Hathorn Mark Thu - Sat Mar 9-11, 2017 9 Feb 2017 Marketing Essentials Effective Marketing M1201 Schumacher Personal Wisdom in Dr. JP Thu - Sat Mar 16-18, 2017 16 Feb 2017 Mgmt & Leadership M3622 Business Challandes Effective Self-Management Thu - Sat Mar 30-Apr 1, 2017 28 Feb 2017 Mgmt & Leadership M1001 Yiftach Sagiv & Teamwork

Thu - Sat Apr 6-8, 2017 6 Mar 2017 Empower your Future Mgmt & Leadership M3001 Natalie Wilkins

Thu - Sat Apr 20-22, 2017 20 Mar 2017 Corporate Finance Finance M1101 Dr. Alkis Tsiklis

Strategic Dr. Timothy Thu - Sat Apr 27-29, 2017 27 Mar 2017 Change Management M3601 Communications Connerton Solving Big Sustainability Corporate Dr. Margaret Thu - Sat May 4-6, 2017 4 Apr 2017 M2501 Challenges Responsibility Flaherty Governance of Family Dr. Pablo Thu - Sat May 11-13, 2017 11 Apr 2017 Mgmt & Leadership M3607 Business Hafner

Thu - Sat May 18-20, 2017 18 Apr 2017 Finance for Entrepreneurs Finance M1102 David Bridge

Mark Saturdays May 20, 27-Jun 3, 2017 20 Apr 2017 Marketing Essentials Marketing S1201 Schumacher Delegated Power or Dr. JP Thu - Sat May 18-20, 2017 18 Apr 2017 Mgmt & Leadership M3618 Creative Authority? Challandes Developing & Managing Michael Thu - Sat Jun 1-3, 2017 1 May 2017 Human Resources M2001 Others Hathorn Strategic Brand Mark Thu - Sat Jun 8-10, 2017 8 May 2017 Effective Marketing M3605 Management Schumacher Strategic Thinking for Thu - Sat Jun 15-17, 2017 15 May 2017 Mgmt & Leadership M2401 Benjamin Wall General Managers

Thu - Sat Jun 29-Jul 1, 2017 29 May 2017 Competitive Positioning Effective Marketing M3001 Guy Ngayo

Corporate Dr. Timothy Thu - Sat Jul 6-8, 2017 6 Jun 2017 Creating Sustainable Value M2402 Responsibility Connerton

Thu - Sat Jul 13-15, 2017 13 Jun 2017 Project Management Mgmt & Leadership M3606 Claudia Kary

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Management Seminar – Management Training

Effective Self-Management & Teamwork 3 days Reaching one’s potential through personal effectiveness

Who should attend: Professionals and managers who are interested in increasing their performance and personal effectiveness. Ideal for current and future leaders who will be asked to lead teams or projects. Seminar Objectives: Yiftach Sagiv, Professor BSL’s seminar in Effective Self-Management will equip Yiftach Sagiv gives the module on Effective Self- you with concrete tools and methods for improving Management and co-instructs Advanced your personal effectiveness. The seminar will cover: Communications Skills and Advanced Teamwork & Cooperation Skills at Business School Lausanne. After How to assume personal responsibility and trust retiring from the Israeli military in 1975, Sagiv was yourself shareholder and director of A.M.I. Supplies LTD, a Managing stress & time through clarity, focus and company, specializing in marketing and building personal effectiveness constructions. Effective decision-making & judgment ability In 1986 he managed the R&D department for a large Develop the ability to step back company in textile products. In 1989 Sagiv became a coach and a trainer for personal and organizational How to recognize and transform counter- productive behavior and limiting beliefs development. He founded the Dutch company Essence Training and, since 2003, has dedicated himself to Develop personal and organizational drive for creating learning tracks in personal development and excellence by overcoming limiting boundaries and business performance. turning challenging situations into opportunities for growth Creating sustainable work/life balance

Related Seminars: Useful information: This seminar includes a commitment to 10 hours of pre-work and Strategic Thinking for General 20 hours of post-assignment. Managers Pre-requisites: Developing and Managing Others • A solid understanding of business, obtained through management training courses or relevant professional Seminar Fees: CHF 2’800.- This fee includes: work experience. • Fluency in English. Registration Duration Course materials & books • Thursday/ Friday: 8:30 – 21:00 • Saturday: 8:30 – 14:00

Benefits: In BSL’s management training seminars, you will apply new insights in a multicultural environment through teamwork and interactive learning. You will walk away with skills that you can apply to your job and will obtain university level MBA credits that can be accumulated for CAS certification.

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Strategic Thinking for General Managers 3 days Mastering corporate & business unit strategy

Who should attend: Professionals and managers who are, or will soon be, managing a business, division or project, as well as current and future members of management teams. Seminar Objectives: Benjamin Wall, Professor This course will equip you with the key elements Benjamin Wall (USA) began teaching at the Bachelor’s needed to succeed in developing and implementing level for BSL in 2014. For many years he worked at strategic plans, operating a business and leading KPMG in consulting, key account management and focused organizations as a general manager. The knowledge management, specializing in the seminar will cover: automobile and pharmaceutical industries. His consulting experience in strategy, marketing and sales, Translating visions and missions into measurable HRM and organization began at UBS and continued objectives afterwards at Abegglen Management Consultants, a Utilizing mission, vision and values for motivating leading Swiss consultant in the Zurich area. Parallel to people the consulting experience, Prof. Wall has been very Excelling at managing the strategy formulation active as a lecturer in London and Switzerland for over process 30 years. He has taught economics and managerial Creating scenarios and making trade-offs to economics, along with the management topics in which execute on he consults, on many programs at the Master’s and Bachelor’s level. Furthermore, he was active in Evaluating resources and aligning strategy to structure management training at the University of St. Gallen. Prof. Wall holds a B.S. from Yale University in Appraising multi-level corporate portfolio Economics and Psychology, as well as a M.Sc. from the strategies London School of Economics in both Sociology as well Formulating specific strategies based on generic as Economic History. strategy options Understanding culture and sustainable stakeholder perspectives

Related Seminars: Useful information: Creating Sustainable Value This seminar includes a commitment to 10 hours of pre-work and 20 hours of post-assignment. Effective Self-Management & Teamwork Pre-requisites: Seminar Fees: CHF 2’800.- • A solid understanding of business, obtained through This fee includes: management training courses or relevant professional Registration work experience. Course materials & books • Fluency in English. Duration • Thursday & Friday: 8:30 – 21:00 • Saturday: 8:30 – 14:00 OR • 3 consecutive Saturdays: 8:30 – 19:00

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Empower your Future 3 days How to manage your professional development successfully

Who should attend: Professionals and managers who need to develop a broader view of their role in managing a profitable business and better understand cross-functional coordination and business strategy. Seminar Objectives: Natalie Wilkins, Professor Prof. Natalie Wilkins is a HR Consultant, Trainer & This seminar will enable participants to reflect, review Coach at VIVA Coaching & Consulting. She teaches the and consolidate the learning and skills to inform their MBA "Empowering your future" syllabus at BSL. Natalie career goals and equip participants with a clear has over 15 years of Human Resource leadership understanding and concrete tools to manage their experience within complex international organizations, career and professional development. Built as an both in the public and private sector. In 2012 she interactive program, the course will cover: founded VIVA Coaching & Consulting to help Self-assessment and evaluation of competencies, individuals and businesses make transformational strengths, motivation, values and goals change. She has trained and been certified with the An entrepreneurial approach to creating your Coaches Training Institute, qualified in professional and professional future personal development training and psychometrics. A powerful coaching process to help you create Natalie is a member of the International Coach sustainable personal and professional change Federation and a Chartered member of the Chartered Institute of Personnel Development Career marketing tools

Job search and career mobility strategies Interviewing skills Networking techniques

Related Seminars: Useful information: Effective Self-Management & Teamwork This seminar includes a commitment to 10 hours of pre-work and Developing & Managing Others 20 hours of post-assignment.

Pre-requisites: Seminar Fees: CHF 2’800.- • A solid understanding of business, obtained through This fee includes: management training courses or relevant professional work experience. Registration • Course materials & books Fluency in English. Duration

• Thursday/Friday: 8:30 – 21:00 • Saturday: 8:30 – 14:00

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Delegated Power or Creative Authority? 3 days Unleashing the genuine leader in you

Who should attend: Professionals and managers who are, or will soon be, managing a business, division or project, as well as current and future members of management teams. Seminar Objectives: Dr. Jean-Philippe Challandes This seminar will enable participants with solid Prof. Dr. Jean-Philippe Challandes teaches at the personal landmarks to shift the power they have been Bachelor’s, Master’s and MBA level at BSL. A former – or will be – delegated as managers into a creative professional Ice Hockey goaltender, Dr. Jean-Philippe authority aligned on their values. Built as an interactive Challandes is an experienced professor & facilitator. He program, the course will cover: has taught for the last 20 years to a vast variety of audiences – from children to adults – in a diversity of Awareness of personal core values & of what cultural and institutional contexts, including doctoral values exactly are seminars. Originally a specialist of the Nation and State Identification of personal conscious & unconscious building process, he holds a PhD in Political History driving forces from the University of Brasilia. His 6 years of high-level What is individual, corporate and social international research led him to an international post- responsibility indeed? doctoral project that was completed at prestigious University Paris1-Sorbonne. How to bring a unique contribution to professional & social environments An expert of what is commonly described as “Modernity” – and therefore of the transition into our Beyond stereotypes: difference between having a post-Industrial Revolution world – he increasingly leadership role & actually being a leader became fascinated by Human Development both at Harmony between leadership style & Life choices collective and individual scales. Also operating as an Establishing a personal ethics & a personal vision independent consultant, he developed an approach statement strongly focused on values. Dr. Challandes brings creative ways of “connecting the dots” between personal development, leadership improvement and sustainable business.

Related Seminars: Usefu l information: Effective Self-Management & Teamwork This seminar includes a commitment to 10 hours of pre-work and Developing & Managing Others 20 hours of post-assignment.

• Thursday/Friday: 8:30 – 21:00 • Saturday: 8:30 – 14:00

Project Management 3 days Understanding & Structuring Complex Objectives

Who should attend: MBA and EMBA Professionals and managers who are, or will soon be, managing a business, division or project, as well as current and future members of management teams. Seminar Objectives: Claudia Kary, Professor BSL’s course in Project Management will equip you Prof. Claudia Kary teaches the MBA course in Project with what it takes to successfully lead and manage a Management at BSL. She is the Managing Director of project. You will apply project management tools in Profeo Ltd., a company she founded in 2001. Profeo is practical situations while understanding how to adapt the first company dedicated to supporting clients with to change and manage uncertainty. The course will the implementation of AXELOS Ltd. best practices, with cover: focus on companies within Switzerland, the European Union, Eastern Europe and CSA. The Central Bank of How to divide an objective into relevant tasks and Azerbaijan, Bern University Hospital and the United phases Nations are among Profeo’s clients. Prior to Profeo, Planning including critical path and milestones Prof. Kary was the Process Owner for Systor’s Project Effective decision making Management Process. Prof. Kary is a member of the Swiss and German Project Management Association. Problem solving analysis She is certified as a Management Coach, a Senior Business process re-engineering Project Manager by the International Project Risk analysis & risk management strategy Management Association, and a Portfolio and Program Manager.

Related Seminars: Useful information: Strategic Thinking for General Managers This seminar includes a commitment to 10 hours of pre-work and Developing & Managing Others 20 hours of post-assignment.

• Thursday/Friday: 8:30 – 21:00 • Saturday: 8:30 – 14:00

Management Seminar – Management Training

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Governance of Family Business 3 days Conducting Business Across Cultures

Who should attend: MBA and EMBA Professionals and managers who are, or will soon be, managing a business, division or project, as well as current and future members of management teams. Seminar Objectives: Dr. Friedrich Sauerländer BSL’s course in Governance of Family Businesses will Prof. Dr. J. Friedrich Sauerländer teaches the MBA enable you to understand key issues of family and course Corporate Governance and Governance of business governance and how to implement concrete Family Businesses at Business School Lausanne. He methods and tools to organize and run families and brings BSL rich global experience in top management family businesses over generations. The course will and board positions from international corporations cover: and family businesses. His career in Switzerland and overseas has included senior posts with GEM Global The principles of corporate governance Estate Managers, Ambrosetti Family & Business The principles of family governance Governance, Rolex, André Group, SGS Group, Amindus Developing contents of governance systems Group and Alusuisse. Understanding the reality of family and business Dr. Sauerländer currently holds board positions at SCOR Holding (Switzerland) and Fondation Médias et Société. Leadership in family and in business With Swiss and Australian citizenship, Sauerländer How to solve the complex issue of succession holds an MBA from the University of St. Gallen and a The importance of behaviors and culture PhD in Economics from the University of Freiburg (Germany). Developing a family charter

Related Seminars: Useful information: Effective Self-Management & Teamwork This seminar includes a commitment to 10 hours of pre-work and Developing & Managing Others 20 hours of post-assignment.

Pre-requisites: Seminar Fees: CHF 2’800.- • A solid understanding of business, obtained through This fee includes: management training courses or relevant professional Registration work experience. • Fluency in English. Course materials & books Duration • Thursday/Friday: 8:30 – 21:00 • Saturday: 8:30 – 14:00 Benefits: In BSL’s management training seminars, you will apply new insights in a multicultural environment through teamwork and interactive learning. You will walk away with skills that you can apply to your job and will obtain university level MBA credits that can be accumulated for CAS certification.

Management Seminar – Management Training

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Change Management 3 days Strategically Leading People & Successfully Managing Through The Process

Who should attend: MBA and EMBA Professionals and managers who are, or will soon be, managing a business, division or project, as well as current and future members of management teams. Seminar Objectives: Dr. Timothy Connerton BSL’s course in Change Management will equip you Professor Dr. Timothy Connerton has over 30 years’ with a thorough insight and understanding of the experience in marketing and business development, complex elements to consider in change management. strategic planning and managing construction-related The course will cover: and industrial manufacturing businesses worldwide. As President and Director of major divisions in Norsk Recognizing the external influences, analyzing Hydro/Hydro Aluminium, Alcoa and Alghanim competitive position and strategic fit, and Industries, Prof. Connerton has traversed the globe for determining the internal needs for change the past 15 years leading an extensive network of through operational/organizational diagnoses companies in Europe, Asia, the Americas, Africa and the Understanding types of change required, choice of Middle East for sustainable growth, operational process methods, models, interventions and performance excellence, strategic realignment and evaluation tools for driving the process on organizational renewal. Having taught throughout his implementing change career, created many corporate training programs and engaged in developing his people in business, Dr. Implementing strategic, operational and structural Connerton believes in lifelong learning and holds a BS change throughout an organization with the right in Civil Engineering from Tufts University, USA, a MA in management, motivation, targets and alignment Economics and Finance from Webster University, of resources Switzerland, and a Certificate of Research in Managing people issues to overcome resistance to Management Science from the Grenoble Ecole de change, creating a winning organization and Management, France, where he obtained his Doctorate sustain a dynamic culture for maintaining the in Business Administration degree in 2016. changes

Related Seminars: Useful information: Effective Self-Management & Teamwork This seminar includes a commitment to 10 hours of pre-work and Developing & Managing Others 20 hours of post-assignment.

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Personal Wisdom in Business 3 days Effective Stress Management Through Spiritual Enquiry

Who should attend: MBA and EMBA Professionals and managers who are, or will soon be, managing a business, division or project, as well as current and future members of management teams. Seminar Objectives: Dr. Jean -Philippe Challandes BSL’s elective course in Personal Wisdom in Business Prof. Dr. Jean-Philippe Challandes teaches at the will equip you with knowledge to progressively Bachelor’s, Master’s and MBA level at BSL. A former decrease - and ultimately master the impact of stress professional Ice Hockey goaltender, Dr. Jean-Philippe Challandes is an experienced professor & facilitator. He in your live by developing your ability to Be Present. has taught for the last 20 years to a vast variety of The course will cover: audiences – from children to adults – in a diversity of The 4 Intelligences: Body, Mind, Heart and Spirit cultural and institutional contexts, including doctoral Human Essence beyond Sensations, Thoughts and seminars. Originally a specialist of the Nation and State Emotions building process, he holds a PhD in Political History from the University of Brasilia. His 6 years of high-level Discernment between True Self and Ego international research led him to an international post- Revisiting Ethics, Sustainability and Corporate doctoral project that was completed at prestigious Social Responsibility from a spiritual perspective University Paris1-Sorbonne. Responsibility as a “flow state” joyful driving force An expert of what is commonly described as instead of responsibility as a pressure-driven “Modernity” – and therefore of the transition into our weight. post-Industrial Revolution world – he increasingly Meditation, conscious walking, breathing became fascinated by Human Development both at techniques and yoga as effective supports to collective and individual scales. Also operating as an stress-management independent consultant, he developed an approach strongly focused on values. Dr. Challandes brings creative ways of “connecting the dots” between personal development, leadership improvement and sustainable business.

Related Seminars: Useful information: Effective Self-Management & Teamwork This seminar includes a commitment to 10 hours of pre-work and Delegated Power or Creative Authority? 20 hours of post-assignment.

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Corporate Finance 3 days Using figures and tools to ensure business success

Who should attend: Professionals and managers who are, or will soon be, active in financial related operations. Seminar Objectives: Dr. Alkis Tsiklis, Senior Professor BSL’s seminar in Corporate Finance will equip you Dr. Alkis Tsiklis gives seminars in Corporate Finance and with the skills needed to understand and execute Finance for Entrepreneurs at Business School Lausanne. financial processes. You will be introduced to the Tsiklis, who is currently heading GenevaConsult, a guiding principles of finance and will practice them company providing consulting services, is a senior through concrete case studies. The seminar will international consultant for EuropeAid and UNDP projects. cover: He has 30 years of international professional experience in Financial controlling: analyzing financial financial management and consulting and has held senior statements and reporting performance executive positions with Animex (France), ATEPE (Greece) and EE International (CH). Cash management, short-term investment, A Swiss citizen, Tsiklis is a graduate of Worcester credit policy, accounts receivable Polytechnic Institute (MA, USA) with a Bachelor’s in Capital structure, leveraging short- vs. long- Science and a Master’s in Science in Civil Engineering. term financing Tsiklis holds an MBA in Finance from Webster University Operating cash flow, projections, time value of (MO, USA) and has earned a DBA at Business School money Lausanne. Understanding various investment vehicles Capital markets Developing a scorecard

Related Seminars: Useful information: Finance for Entrepreneurs This seminar includes a commitment to 10 hours of pre-work and 20 hours of post-assignment. Pre-requisites:

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Finance Seminar – Management Training

Finance for Entrepreneurs 3 days Mastering finance to turn visions into business reality

Who should attend: Professionals and managers who are, or will soon be, starting up a new project, division, unit or company. Seminar Objectives: Guillaume Dubray, Associate Professor BSL’s seminar Finance for Entrepreneurs will equip you Prof. Guillaume Dubray (Swiss) teaches at the Master’s with what it takes to successfully understand the and MBA level at BSL. He is a Partner at Eurofin financing aspect of starting up and running a project or Ventures, a venture capital firm investing in early stage company. You will apply financial tools in concrete technological start-up. Prof. Dubray has over ten years business situations to understand implications and of experience as a fund manager and corporate finance alternative options available. The seminar will cover: advisor. Prior to joining Eurofin, Prof. Dubray spent four years as a Partner and fund manager at Active Valuation Niche Funds SA, an investment firm he co-founded and Investment analysis which runs funds focused in the CleanTech sector. Financial modeling and sensitivity analysis Previously, he was responsible of various Venture Capital activities for Rothschild in Geneva. He started Due diligence, risk analysis and risk pricing his career with Ernst & Young in Geneva and moved to Valuation of start-up companies New-York, where he worked as an M&A consultant on Funding sources behalf of large US-based Private Equity funds. Prof. Venture Capital, Crowdfunding, Private Equity Dubray graduated from the HEG Lausanne in 2002 and subsequently obtained the Chartered Certified Term sheets & Shareholder agreements Accountant qualification (ACCA) as well as an MBA Investment management/monitoring (summa cum laude) from the Manchester Business Exit strategies School.

Related Seminars: Useful information: Competitive Positioning This seminar includes a commitment to 10 hours of pre-work and Creating Sustainable Value 20 hours of post-assignment. Pre-requisites:

• A solid understanding of business, obtained through Seminar Fees: CHF 2’800.- management training courses or relevant professional This fee includes: work experience. • Fluency in English. Registration Duration Course materials & books • Thursday & Friday: 8:30 – 21:00 • Saturday: 8:30 – 14:00 OR • 3 consecutive Saturdays: 8:30 – 19:00 Benefits: In BSL’s management training seminars, you will apply new insights in a multicultural environment through teamwork and interactive learning. You will walk away with skills that you can apply to your job and will obtain university level MBA credits that can be accumulated for CAS certification.

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Marketing Seminar – Management Training

Marketing Essentials 3 days Developing a market ing plan for a new product or service

Who should attend: Professionals and managers who are, or will soon be, involved in marketing activities. Seminar Objectives: Mark Schumacher, Professor BSL’s course in Marketing Essentials will enable you to Prof. Mark Schumacher is the Founder and Managing gain the essence of what marketing is about. You will Director of The Management & Marketing TOOLBOX, a learn how to develop a marketing plan and will consultancy, transition and project management understand the factors and elements that play a role in agency. For over 20 years, he has been working in the the marketing mix. The seminar will cover: luxury, FMCG and service industry in an international context with companies such as the Swatch Group and Understanding the Product Life Cycle and its Luis Vuitton-Moët Hennessy (LVMH). His recent clients influence on the Marketing-Mix are MCI, the Swiss Tourism Board, Nestlé, the Touring Product, Branding, Brand management and Club Switzerland (TCS) and the Swiss Commission for differentiation Innovation and Technology (CTI). Price fixing, strategies and policy He is also a lecturer at AKAD, Lausanne, UBIS, Geneva, Distribution channels for B2B and B2C and their the MSB, Montreux and the European University, intermediaries and Sales Strategies Zürich as well as coaching start-up companies in the frame of the CTI Entrepreneurship program too. Communication-mix, its elements and the Prof. Schumacher holds a Bachelor in Business increasing role of e-channels Administration from the University of Applied Sciences, Marketing planning, implementation and result Lucerne, and a Master Degree in Corporate Social measurements. Responsibilities from the University of Geneva.

Related Seminars: Useful information: Competitive Positioning This seminar includes a commitment to 10 hours of pre-work and 20 hours of post-assignment. Creating Sustainable Value

Seminar Fees: CHF 2’800.- Pre-requisites: This fee includes: • A solid understanding of business, obtained through management training courses or relevant professional Registration Course materials & books work experience. • Fluency in English. Duration • Thursday & Friday: 8:30 – 21:00 • Saturday: 8:30 – 14:00 OR • 3 consecutive Saturdays: 8:30 – 19:00

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Marketing Seminar – Management Training

Competitive Positioning 3 days Creating a marketing strategy in changing times

Who should attend: Professionals and managers who are, or will soon be, involved in strategic analysis, and/or marketing. Seminar Objectives: Guy Ngayo, Professor BSL’s seminar in Competitive Positioning will enable Prof. Guy Ngayo teaches at the MBA level at BSL. He is you to understand the critical elements necessary in Managing Director of a management consulting and development coaching company, Verticacoaching, in creating a competitive marketing strategy. You will gain Switzerland. Prof. Guy Ngayo has worked and lived in 6 a clear understanding of, and practical experience in, different countries, working on implementing strategic, how to create a marketing strategy during times of change management, marketing and business growth rapid change. The seminar will cover: initiatives on a global scale for tier one global Mastering the basics of market research companies. Prof. Guy Ngayo held leadership roles at Research methodology the French Embassy in Washington DC, Hilti Worldwide, and Andersen Consulting/Accenture. Environment analysis Prof. Ngayo earned a Master’s degree in Sociology Competitive and industry analysis from University of Rouen/University of Montreal, a Buyer behavior and trend watching Master’s in Management from HEC Montreal, an MBA Market segmentation & defining target markets from Thunderbird and an Executive Coaching Certification from the Columbia University in the city of Positioning of products and services New York. Prof. Guy Ngayo has been lecturing business Dealing with limited or insufficient information classes for more than 6 years in schools in France and in Switzerland.

Related Seminars: Useful information: Marketing Essentials This seminar includes a commitment to 10 hours of pre -work and 20 hours of post-assignment. Creating Sustainable Value Pre-requisites: Seminar Fees: CHF 2’800.- • A solid understanding of business, obtained through management This fee includes: training courses or relevant professional work experience. Registration • Fluency in English. Course materials & books Duration • Thursday & Friday: 8:30 – 21:00 • Saturday: 8:30 – 14:00 Benefits: In BSL’s management training seminars, you will apply new insights in a multicultural environment through teamwork and interactive learning. You will walk away with skills that you can apply to your job and will obtain university level MBA credits that can be accumulated for CAS certification.

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Marketing Seminar – Management Training

Strategic Brand Management 3 days Apply Brand Manag ement

Who should attend: Professionals and managers who are, or will soon be, involved in strategic analysis, and/or marketing. Seminar Objectives: Mark Schumacher, Professor BSL’s course in Strategic Brand Management will equip Prof. Mark Schumacher teaches at BBA, Masters and you with concrete tools and methods to understand MBA level at BSL. Prof. Schumacher is the Founder and branding principles and design global marketing Managing Director of The Management & Marketing strategies. The course will cover: TOOLBOX, a consultancy, transition and project management agency. For over 20 years, he has been Brand and brand management principles working in the luxury, FMCG and service industry in an Brand equity elements: Product - Brand - international context with companies such as the Corporate image Swatch Group and Luis Vuitton-Moët Hennessy Brand positioning and brand value development (LVMH). His recent clients are MCI, the Swiss Tourism Board, Nestlé, the Touring Club Switzerland (TCS) and Designing Marketing Programs to build brand the Swiss Commission for Innovation and Technology equity (CTI) and CTI Start-up. Measuring and interpreting brand performance He is Program Director of Global Marketing Brand management along the brand life cycle Communications & PR; Entrepreneurship: He coaches Brand perception, brand ownership and total start-ups and is Program Director for Entrepreneurship brand experience at various private universities; Corporate Social Responsibility (CSR)and Project Management. Prof. Schumacher holds a Bachelor in Business Administration from the University of Applied Sciences, Lucerne, and a Master Degree in Corporate Social Responsibilities from the University of Geneva.

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Strategic Communication Seminar – Management Training

Advanced Communications & Cooperation Skills 3 days Communicating the right thing, the right way, at the right time

Who should attend: Professionals and managers who are interested in increasing their communications skills and presentation abilities. Seminar Objectives: Claudia Kranefuss, Professor BSL’s seminar in Advanced Communication Skills will Claudia Kranefuss is CEO of Essence Trainings. She equip you with concrete tools and methods to improve gives the modules on Advanced Communications Skills your communication skills. Practical applications during and Advanced Teamwork & Cooperation Skills at the course will highlight your strengths and improve Business School Lausanne and co-instructs Effective your development areas. The seminar will cover: Self-Management. Kranefuss began working with Essence Trainings as a co-trainer in 2000, and now as Authentic and transparent communication CEO she is responsible for the company’s strategy. Effective communication in crisis situations Prior to Essence Trainings, Kranefuss worked for ANWB Listening skills Publications, where she served as Marketing Manager until 2001, when she became a Publisher for the group. Presentation skills Kranefuss has a Master’s Degree from Vrije Universiteit Adopting to different cultures and companies in Amsterdam and holds the Dutch marketing degrees Ability to say no NIMA A and B. She is a graduate of the Universität The ability to reach an agreement and close a deal Heidelberg and Westfälische Willems Universität.

Related Seminars: Useful information: Effective Self-Management This seminar includes a commitment to 10 hours of pre-work and 20 hours of post-assignment. Developing and Managing Others Pre-requisites: • A solid understanding of business, obtained through Seminar Fees: CHF 2’800.- management training courses or relevant professional work experience. This fee includes: • Fluency in English. Registration Duration Course materials & books • Thursday: 8:30 – 21:00

• Friday: 8:30 – 21:00

• Saturday: 8:30 – 14:00

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Human Resources Seminar – Management Training

Developing & Managing Others 3 days Human Resources at its best

Who should attend: Professionals and managers who are, or will soon be, involved in human resources or who seek to broaden their understanding in how to professionally manage people. Seminar Objectives: Michael Hathorn, Professor BSL’s seminar in Developing & Managing Others Michael Hathorn the Developing & Managing Others provides a comprehensive overview of the best tools course at Business School Lausanne. He is currently a partner of OPTIMIS Sarl, where he focuses consulting and practices in managing people, as well as hands-on services on strategy and organizational development. practical experience of how to apply them. The seminar will cover: Previously working for an investment management firm, Capital International, Hathorn founded and Interviewing and separation skills, including headed the firm’s Training and Development function selection and recruitment for the European businesses. At TNT in Amsterdam, he Motivation, compensation, recognition served as Group Director of Learning and Talent development, potential development and Organizational Development. Hathorn is a contributor succession planning to the World Business Council on Sustainable Development and is a member of the Society for Creating alignment Organizational Learning and the American Marketing Setting objectives and measurements Association. Hathorn is a graduate of Louisiana State University with a BA in Political Science and an MS in Marketing. He is currently a Ph.D candidate at the

University of St. Gallen.

Related Seminars: Useful informa tion: Effective Self-Management This seminar includes a commitment to 10 hours of pre-work and 20 hours of post-assignment.

• Saturday: 8:30 – 14:00

• 3 consecutive Saturdays: 08:30 – 19:00

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Corporate Social Responsibility Seminar – Management Training

Solving Big Sustainability Problems 3 days Developing systemic thinking skills for societal & environmental challenges

Who should attend: Professionals and Managers who are interested in increasing their communication skills, including their presentation abilities. Seminar Objectives: Margaret Flaherty , Professor BSL’s seminar enables participants to understand where Professor Margaret Flaherty (Swiss, Irish, and American) the world is at from the big picture perspective: the teaches at the Bachelor’s and Master’s level at BSL. planet, society and business. The course will focus on: Margaret’s 25-year career has focused on building coalitions of multinational companies, “visible rivals”, Reviewing the role of business in resolving these around the business and sustainability agenda. Her complex global challenges (using the Dyllick/Muff consulting work centers on guiding business & trade Business Sustainability Typology) associations towards programs that are impactful, Understanding the challenges and opportunities for influential and innovative. different regions & industries to shift towards a She was part of the founding team of the Swiss-based global safe & just operating space (based on World Business Council for Sustainable Development Raworth’s Doughnut model) (WBCSD), an organization she helped launch about 20 Developing systemic thinking and analysis skills from years ago and was the Chief Operating Officer / Chief of simple to solve complex to wicked problems Staff for many years. More recently, she was Senior Advisor to FSG (www.fsg.org) – a Boston-headquartered Highlighting one specific “big problem”: the proposal social impact firm. to introduce “ecocide” as a means to regulate various Margaret currently serves as a member of the Corporate actors to preserve nature Citizenship Advisory Board for Abbott Laboratories Learning how to co-create viable business solutions (Illinois, USA) and is a faculty member of the De Tao for a big problem Master’s Academy (Shanghai, China). She has been a member of the Sustainability Advisory Boards of Caterpillar (USA), Areva (France), AccountAbility (UK) and the Business and Human Rights Council (UK). She has a M.Sc from Tufts University (Boston, USA) and a Juris Doctorate from Northeastern University School of Law (Boston, USA). She has also completed Executive Education Programs at both Massachusetts Institute of Technology (MIT) and Harvard Business School.

Related Seminars: Useful information: Creating Sustainable Value This seminar includes a commitment to 10 hours of pre-work and 20 hours of post-assignment. Seminar Fees: CHF 2’800.- Pre-requisites: This fee includes: • A solid understanding of business, obtained through management Registration training courses or relevant professional work experience. • Fluency in English. Course materials & books Duration • Thursday & Friday: 8:30 – 21:00 • Saturday: 8:30 – 14:00

Corporate Social Responsibility Seminar – Management Training

Creating Sustainable Value 3 days Maintaining a competitive advantage against all odds

Who should attend: Professionals and managers who are, or will soon be, managing a business, division or project, as well as current and future members of management teams. Seminar Objectives: Dr. Timothy Connerton, Professor BSL’s seminar in Creating Sustainable Value will equip Professor Dr. Timothy Connerton teaches at the you with a solid understanding of what it takes to run a Master’s level and gives MBA Management Report business in a sustainable way. The seminar will cover: advice at BSL. He has over 30 years’ experience in marketing and business development, strategic Value chain and networks planning and managing construction-related and Understanding quality industrial manufacturing businesses worldwide. As Business cycles, economic trends, globalization President and Director of major divisions in Norsk Hydro/Hydro Aluminium, Alcoa and Alghanim

Value growth (qualitative vs. quantitative growth) Industries, Prof. Connerton has traversed the globe for Adapting strategy to changing reality the past 15 years leading an extensive network of S.W.O.T. analysis companies in Europe, Asia, the Americas, Africa and the Middle East for sustainable growth, operational Matching internal strength with external performance excellence, strategic realignment and opportunities organizational renewal. Having taught throughout his Cooperative agreements career, created many corporate training programs and Horizontal vs. vertical integration engaged in developing his people in business, Dr. Connerton believes in lifelong learning and holds a BS in Civil Engineering from Tufts University, USA, a MA in Economics and Finance from Webster University, Switzerland, and a Certificate of Research in Management Science from the Grenoble Ecole de Management, France, where he obtained his Doctorate in Business Administration degree in 2016.

Related Seminars: Useful information: Competitive Positioning Th is seminar includes a commitment to 10 hours of pre-work Strategic Thinking for General managers and 20 hours of post-assignment.

• Thursday & Friday: 8:30 – 21:00

• Saturday: 8:30 – 14:00

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Entrepreneurship – Management Training

Applied Entrepreneurship 3 days Integrating the key elements of business

Who should attend: Professionals and managers who need to develop a broader view of their role in managing a profitable business and better understand cross-functional coordination and business strategy. Seminar Objectives: Dr. Patrick Lehner This seminar will provide participants the opportunity Prof. Dr. Patrick Lehner teaches at the BBA and MBA to work in self-managed teams under a high level of level. He teaches Applied Entrepreneurship at the MBA business pressure. The seminar will cover: level. In 1991, Lehner founded The PL Project, an office Develop and continuously adopt a coherent dedicated to providing professional translations and strategy towards sustainable value creation interpretation services. Prior to that, Lehner was Integrate finance, marketing, operations and General Manager of the Computer-Expo in Lausanne. human resources to successfully run a sustainable He has also served as Head of the Information business Department for the International Savings Banks Handle a large diversity of business challenges in Institute in Geneva and as Manager of the French- order to create sustainable value and better results Swiss Chamber of Commerce. A Swiss and French citizen, Lehner has a Doctorate from the University of Reach consensus and making team decisions under Paris I Sorbonne, a MSc in Management from EAP- pressure European School for Management Studies (today ESCP Develop constructive collaboration sharpening Europe), and a Bachelor’s Degree in Economics from problem-solving skills as a team the University of Paris I Sorbonne.

Related Seminars: Useful information: Innovation and Creativity in Business This seminar includes a commitment to 10 hours of pre-work and 20 hours of post-assignment.

Seminar Fees: CHF 2’800.- Pre-requisites: This fee includes: • A solid understanding of business, obtained through Registration management training courses or relevant professional work Course materials & books experience. • Fluency in English. Duration • Thursday/Friday: 8:30 – 21:00 • Saturday: 8:30 – 14:00

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