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Moneylab Reader: an Intervention in Digital Economy
READER A N INTERVENTION IN DIGITAL ECONOMY FOREWORD BY SASKIA SASSEN EDITED BY GEERT LOVINK NATHANIEL TKACZ PATRICIA DE VRIES INC READER #10 MoneyLab Reader: An Intervention in Digital Economy Editors: Geert Lovink, Nathaniel Tkacz and Patricia de Vries Copy editing: Annie Goodner, Jess van Zyl, Matt Beros, Miriam Rasch and Morgan Currie Cover design: Content Context Design: Katja van Stiphout EPUB development: André Castro Printer: Drukkerij Tuijtel, Hardinxveld-Giessendam Publisher: Institute of Network Cultures, Amsterdam, 2015 ISBN: 978-90-822345-5-8 Contact Institute of Network Cultures phone: +31205951865 email: [email protected] web: www.networkcultures.org Order a copy or download this publication freely at: www.networkcultures.org/publications Join the MoneyLab mailing list at: http://listcultures.org/mailman/listinfo/moneylab_listcultures.org Supported by: Amsterdam University of Applied Sciences (Hogeschool van Amster- dam), Amsterdam Creative Industries Publishing and the University of Warwick Thanks to everyone at INC, to all of the authors for their contributions, Annie Goodner and Morgan Currie for their copy editing, and to Amsterdam Creative Industries Publishing for their financial support. This publication is licensed under Creative Commons Attribution NonCommercial ShareAlike 4.0 Unported (CC BY-NC-SA 4.0). To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/4.0/. EDITED BY GEERT LOVINK, NATHANIEL TKACZ AND PATRICIA DE VRIES INC READER #10 Previously published INC Readers The INC Reader series is derived from conference contributions and produced by the Institute of Network Cultures. They are available in print, EPUB, and PDF form. The MoneyLab Reader is the tenth publication in the series. -
START up FUNDING New Product Idea? How to Raise Finance
START UP FUNDING new product idea? How to raise finance * crowdfunding vs traditional funding methods London San Francisco Salisbury Introduction CONTENTS 1. Crowdfunding * * * * 526 k+ 95% 50% £2.5 bn Overview Raising finance new businesses of uk companies are of uk gdp generated by uk gdp in 2013 2. Other Funding Methods registered in 2013 small businesses small businesses Overview * Data from ... Detailed Breakdown * UK National Statistics 3. Pitch your idea to industry There are a number of avenues to raise funds for a new idea. We have presented a few in the next chapter but it is not an exhaustive list. The aim of this guide is to give you vital 4. IS IT A Business ? information on how to increase your chances of success to raise finance, whether you are using on-line methods such as Crowdfunding or a more traditional approach like pitching 5. Intellectual Property your product to industry. (Protecting your project) How Innovate can help, see here. 6. How Innovate can help Want help with your Crowdfunding campaign? 7. Appendix Additional Online Content List of Crowdfunding websites (organised by industry) To make the most of this brochure, please use the hyper links throughout to browse additional content on the web. About Innovate Product Design For more information about the sponsor and writer of this brochure please visit the ‘How Innovate Can Help’ section. Innovate Product Design Ltd 2014 winners 2 London San Francisco Salisbury 3 Sources: Mass Solution, Kickstarter.com 1 CROWDFUNDING 1 m raised by crowdfunding campaigns successfuly raised by pebble on plastforms in 2013 funded in 2012 kickstarter the big four Also known as crowd financing and equity crowfunding, Kickstarter describes it as “the practice of funding a project or venture by raising many small amounts of money from a large number of people, typically via the Internet.” kickstarter indiegogo THERE ARE 3 MAIN Startup FUNDING MODELS: 1 Reward based: crowdfunder crowdcube Raise finance in exchange of a reward and/or voting rights. -
REWARD-BASED CROWDFUNDING for CREATIVE PROJECTS by Aiste Juozaponyte 1548985 GRADUATION ASSIGNMENT SUBMITTED in PARTIAL FULFILLM
REWARD-BASED CROWDFUNDING FOR CREATIVE PROJECTS BY Aiste Juozaponyte 1548985 GRADUATION ASSIGNMENT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF BACHELOR OF COMMUNICATION- SYSTEMS OF THE INSTITUTE OF COMMUNICATION AT THE UTRECHT UNIVERSITY OF APPLIED SCIENCES UTRECHT, 2012 06 04 Management summary Crowdfunding is an emerging phenomenon that is taking the idea of investment into a new and never before seen level. Organizations and individuals find themselves achiev- ing successful results by relying on widely dispersed individuals rather than professional investors. The main aim of this thesis centers on potentials for non-professional creative individuals to use reward-based crowdfunding. The theoretical framework defines crowdfunding practice and gives an overview of how it emerged from another nascent term - crowdsourcing. Reward-based crowdfunding, as the focus of this study, is explained in greater detail by observing one of the most popular platforms for creative projects called Kickstarter. In addition, this chapter highlights that the crowd is playing a leading role in crowdfunding initiatives. Participating individuals are part of a community where conver- gence and collaboration take place. Furthermore, theory suggests that reward-based crowdfunding is not solely focused on economic aspects, as social attributes are shaping the scope of activities and goals. Conducted qualitative research confirms that several potentials are current for non- professional creative individuals to use reward-based crowdfunding model as researched on Kickstarter. Not only can they raise funding, but also gain significant public attention for their projects presented on Kickstarter. An appealing and transparent communication approach should be implemented, such as defining goals using S.M.A.R.T. -
Crowdfunding Schemes in Europe
Crowdfunding Schemes in Europe by David Röthler and Karsten Wenzlaff EENC Report, September 2011 Crowdfunding Schemes in Europe by David Röthler and Karsten Wenzlaff EENC Report, September 2011 This document has been prepared by David Röthler and Karsten Wenzlaff on behalf of the European Expert Network on Culture (EENC). A draft was peer-reviewed by EENC member Aleksandra Uzelac. This paper reflects the views only of the EENC authors and the European Commission cannot be held responsible for any use which may be made of the information contained therein. The EENC was set up in 2010 at the initiative of Directorate-General for Education and Culture of the European Commission (DG EAC), with the aim of contributing to the improvement of policy development in Europe. It provides advice and support to DG EAC in the analysis of cultural policies and their implications at national, regional and European levels. The EENC involves 17 independent experts and is coordinated by Interarts and Culture Action Europe. About the authors David Röthler, Master´s degree in Law, trainer, consultant and journalist in the fields of political communication, media and European funding. He teaches at journalism schools in Austria and Germany. His focus is on participatory journalism, social media and new funding schemes e.g. crowdfunding and social payment. Furthermore he has extensive experience with the management of international projects. He is founder of the consultancy PROJEKTkompetenz.eu GmbH. Personal Weblog: politik.netzkompetenz.at Karsten Wenzlaff is the founder of the Institute of Communications for Social Communication (ikosom), a Berlin-based research facility for new forms of electronic technology. -
Crowdfunding, Crowdsourcing and Digital Fundraising
Fundraising for Archives Crowdsourcing, Crowdfunding and Online Fundraising Crowdfunding, Crowdsourcing & Digital Fundraising Aim of Today This session will help to demystify the landscape surrounding crowdsourcing, crowdfunding, and online fundraising providing you with information and tools essential when considering these different platforms. Plan for today • Understand the digital fundraising techniques • Evaluate what components are required for an online campaign to be successful • What does a good online case for support look like • Reflect on examples of good practice • Build a crowdfunder plan 4 5 Apples…….oranges……or pears? Digital isn’t complicated – change is! 7 DO YOU HAVE THE RIGHT TOOLS FOR THE JOB TO NAVIGATE THE MAZE 8 Your Crowd… • Internal Stakeholders • External Stakeholders Databases: Which one do you choose? Microsoft Dynamics 10 Who’s Online ONS 2015 ONLINE DONATION METHOD Blackbaud 2014 12 DO YOU HAVE THE RIGHT TOOLS FOR THE JOB TO NAVIGATE THE MAZE • Email • Website / online platform • Social Media • CRM System / Database • Any others…… You need to be able to engage with your online audience on multiple platforms! 13 Email "Correo." by Itzel402 - Own work. Licensed under CC BY-SA 3.0 via Wikimedia Commons - 14 https://commons.wikimedia.org/wiki/File:Correo..jpg#/media/File:Correo..jpg http://uk.pcmag.com/e-mail-products/3708/guide/the-best-email-marketing-services-of-2015 15 Social Media 16 Social Media Channel Quick Guide •Facebook - Needs little explanation. Growing a little older in terms of demographics. Visual and video content working well. Tends to get higher engagement than Twitter. •Twitter - The other main channel. Especially useful for networking and news distribution. -
Crowdfunding: Exposing the Link Between Projects and Reward Mechanisms
Crowdfunding: Exposing the link between projects and reward mechanisms CROWDFUNDING “Exploring the link between projects and reward mechanisms” Candidate: Sofia Alexandra Cardoso André dos Santos Advisor: Professor Juan Andrei Villarroel Fernandez, PhD [email protected] Dissertation submitted in partial fulfillment of requirements for the degree of MSc in Business Administration, at the Universidade Católica Portuguesa, June 2013 Crowdfunding: Exposing the link between projects and reward mechanisms ABSTRACT CROWDFUNDING: EXPLORING THE LINK BETWEEN PROJECTS AND REWARD MECHANISMS Sofia Alexandra Cardoso André dos Santos Crowdfunding is a recent organizational phenomenon for which there is little academic research. More than just offering a categorization of the crowdfunding reality, the aim of this study is to unveil the ways in which projects and rewards are linked across the global crowdfunding scenario. For the purpose of this study, several crowdfunding platforms were reviewed, with the focus of analyzing project characteristics such as owners, type and intent and finding a connection between the referred variables and the reward schemes which were commonly associated with them. The findings pointed out significant differences and clear reward preferences among the different project owners’ profiles and even among the different types of projects categories present in the crowdfunding platforms. Ultimately, the reader will be able to understand the links between project features and reward mechanisms and how they play out in the crowdfunding scenario. Moreover, they will be able to identify what type of rewards they may expect from a specific project type. This can be of great relevance for seekers and backers, since it clarifies what rewards a platform will offer taking into account the projects it promotes. -
(Microsoft Powerpoint
Crowdfunding and Crowdinvesting Karsten Wenzlaff Moscow, 24 th April 2012 Private Research Institute based in Berlin founded in 2011 12 scientists -Market Research -Trend Reporting on new digital economies -OpenScience-Institute Crowdsourcing is allocation of knowledge, skills and capital 1. 2. 3. Donation-based crowdfunding Crowd-Investing Peer-to-peer Lending European Crowdfunding and Peer to Peer Lending Platforms UK - http://www.fundingcircle.com - http://www.innovatrs.com - http://www.crowdfunder.co.uk - https://www.buzzbnk.org - http://www.sponsume.com - http://wedidthis.org.uk - www.wefund.co.uk - http://bluedotworld.com/ - http://en.fansnextdoor.com/ - http://www.unbound.co.uk/ - Ireland - http://www.seedups.com - http://www.venturesocially.com - http://www.fundit.ie - Germany - http://couchtycoon.net/ - http://www.seedmatch.de - http://www.globumbus.com/ - http://www.cofundos.org - http://www.innovestment.de/ - https://www.sellaband.com/ - http://www.smava.de - http://www.startnext.de - and - www.startnext.at - http://www.mysherpas.com - http://www.visionbakery.com - http://www.inkubato.com - http://www.pling.de - http://www.friendfund.com - htpp://www.games-plant.com - http://www.betterplace.org - http://www.einfachgeben.org/ - Austria - http://www.respekt.net - http://www.querk.net - Switzerland - http://www.c-crowd.com - http://www.cofundit.com - http://www.investiere.ch - France: - http://www.wiseed.fr - http://www.financeutile.com/ - http://www.friendsclear.com/ - http://www.babyloan.org - http://www.ulule.com - http://www.kisskissbankbank.com -
The Ambitious Social Entrepreneur.Pdf
The ClearlySo Guide for The Ambitious Social Entrepreneur June 2014 Third edition We help social entrepreneurs raise capital Authors: Simon Evill (Editor) Hannah Ellermann (3rd Edition) Megan Bellamy (2nd Edition) Shiura Rasheed (2nd Edition) Grace Howells (1st Edition) Felipe Zalamea (1st Edition) Version: 3.0 Published: (June 2014) Disclaimer and Copyright The information within this Guide has been taken from public sources for which ClearlySo is not responsible. Whilst every effort has been made to ensure that all facts in this Guide are accurate at the time of presentation on our website, if any errors have occurred, please contact ClearlySo at [email protected] so these can be rectified as soon as possible. The copyright in this document, unless referenced as the work of others, is covered by or licensed to ClearlySo, with whom all rights are reserved. i We help social entrepreneurs raise capital Dear Entrepreneur, I welcome this third edition of the ClearlySo Guide for the Ambitious Social Entrepreneur and am delighted to support this valuable resource – a mine of industry information that is free to access for all emerging social entrepreneurs and individuals with an interest in the sector. Our sponsorship of this guide is one of the many ways the City of London Corporation supports the social enterprise sector: from encouraging City businesses to buy from social enterprises to supporting them to provide their business skills for free. As part of our commitment to helping progress the social investment marketplace and to provide the necessary financial support for social organisations, the City of London Corporation has established a £20 million Social Investment Fund. -
Clearlyso Guide for the Ambitious
April 2014 Third edition We help social entrepreneurs raise capital Authors: Simon Evill (Editor) Hannah Ellermann (3rd Edition) Megan Bellamy (2nd Edition) Shiura Rasheed (2nd Edition) Grace Howells (1st Edition) Felipe Zalamea (1st Edition) Version: 3.0 Published: (04/04/14) Disclaimer and Copyright The information within this Guide has been taken from public sources for which ClearlySo is not responsible. Whilst every effort has been made to ensure that all facts in this Guide are accurate at the time of presentation on our website, if any errors have occurred, please contact ClearlySo at [email protected] so these can be rectified as soon as possible. The copyright in this document, unless referenced as the work of others, is covered by or licensed to ClearlySo, with whom all rights are reserved. i We help social entrepreneurs raise capital Dear Entrepreneur, I welcome this third edition of the ClearlySo Guide for the Ambitious Social Entrepreneur and am delighted to support this valuable resource – a mine of industry information that is free to access for all emerging social entrepreneurs and individuals with an interest in the sector. Our sponsorship of this guide is one of the many ways the City of London Corporation supports the social enterprise sector: from encouraging City businesses to procure from social enterprises, to sourcing free consultancy support from City employees for local social enterprises. As part of our commitment to helping progress the social investment marketplace and to provide the necessary financial support for social organisations, the City of London Corporation has established a £20 million Social Investment Fund. -
Crowdfunding Guide for Media Professionals
Creative Funding for Creative Media January 2014 Future Media Lab., ECN & EMMA Creative Funding for Creative Media Crowdfunding Guide for Media Professionals In association with: Creative Funding for Creative Media January 2014 Future Media Lab. & European Crowdfunding Network CONTENTS Foreword V Crowdfunding: An Introduction 3 The Procedure The Legislation What’s in it for Media Companies? 5 Opportunities Financial Advantages Platform Advantages Publicity Opportunities Viability Expectancies Challenges & Risks The European Crowdfunding Market Getting Started 10 Case Studies 13 Lindsey Hoshaw: a crowdfunded freelance journalist De Correspondent: a European “Huffington Post” HOLO Magazine: magazine innovation MATTER: journalistic innovation On the Local Level 16 YouScribe Crumb Magazine MO* Magazine Gonzaï Magazine N4 Luks no.2 Poetry Bus 4: Issue 4 Appendix 19 List of Tools List of Crowdfunding Platforms Additional Resources 24 Introducing: EMMA and ECN 25 Contributors About the Future Media Lab. 26 III Creative Funding for Creative Media January 2014 Future Media Lab., ECN & EMMA Creative Funding for Creative Media January 2014 Future Media Lab., ECN & EMMA FOREWORD A crowdfunding guide for media professionals The Future Media Lab. aims to help media professionals explore new opportunities to develop their business. Innovative ways of funding quality journalism and other media projects are one way to achieve the extra bit needed, as many examples across Europe proof already today. Therefore the Future Media Lab., in cooperation with the European Crowdfunding Network and the European Magazine Media Association, runs a series of highly interactive, inspirational and educative workshops that aim to bring participants up to speed on how to use crowdfunding within their own business context. -
Crowdfunding: a Resource Exchange Perspective
Crowdfunding: A Resource Exchange Perspective Abstract Michael D. Greenberg Online crowdfunding has gained attention among novice 2133 Sheridan Rd. entrepreneurs as an effective platform for funding their Evanston, IL 60208 USA ventures. However, a focus on the financial nature of the [email protected] relationship has obscured the complex interpersonal in- Julie Hui teractions involving the exchange of non-financial re- 2133 Sheridan Rd. sources. Drawing from resource exchange theory in the Evanston, IL 60208 USA marketing literature, we look at the exchange of re- [email protected] sources and the mechanisms that facilitate this exchange in online crowdfunding. We analyzed 81 popular online Elizabeth Gerber crowdfunding platforms to reveal the exchange of various 2133 Sheridan Rd. resources including: money, love, information, status, Evanston, IL 60208 USA goods, and services through mediated, unmediated, and [email protected] hybrid structures. Using resource exchange theory as a lens, we examine crowdfunding as a new type of crowdwork platform and explain how resource exchange theory can help the HCI community understand new, crowdwork platforms. Author Keywords Crowdfunding; crowdsourcing; framework; survey; re- source exchange; online communities; innovation; work practices; online communities ACM Classification Keywords H.5.3 [Group and Organization Interfaces]: Design Copyright is held by the author/owner(s). Introduction CHI’13, April 27 – May 2, 2013, Paris, France. The popular press heralds crowdfunding as a way for ACM 978-1-XXXX-XXXX-X/XX/XX. people, typically with limited access to capital, to raise money for ventures and for a crowd, a distributed net- Crowdfunding work of individuals, to support them They celebrate its Broadly, crowdfunding platforms support the request for potential to spur new ventures that can fuel the economy financial resources in exchange for a reward offered by a [13]. -
Crowd Funding an Introduction
MIKE WICKS CROWD FUNDING AN INTRODUCTION A Blue Beetle Books Publication Copyright © 2013 Blue Beetle Books Inc. Crowdfunding - An Introduction by Mike Wicks Published as an eBook original by Blue Beetle Books. No part of this eBook may be reproduced in any manner whatsoever without the written permission of Blue Beetle Books. Blue Beetle Books 3552 Promenade Crescent, Victoria, B.C. V9C 4L2 Tel: 250-704-6686 E: [email protected] www.bluebeetlebooks.com Community Futures Sun Country 2 www.cfsun.ca Table of Contents Introduction 4 Chapter One - What Is Crowdfunding Anyway? 5 Chapter Two - Why Do People Support Crowdfunding Campaigns? 10 Chapter Three - Crowdfunding Platforms 12 Chapter Four - Crowdfunding By The Numbers 17 Chapter Five - Creating A Campaign 20 Chapter Six - Going Viral 26 Chapter Seven - The What-Not-To-Dos 29 Chapter Eight - Case Study: Jordan Stratford (Wollstonecraft) 32 Chapter Nine - The Future of Crowdfunding 35 Community Futures Sun Country 3 www.cfsun.ca Introduction his eBook does not offer a complete Two-thirds of success- guide to crowdfunding in all its guises; it ful campaigns raise is meant as an introduction to this fasci- under $5,000, and the nating way of raising money for product majority of campaigns T development, projects and companies. It focuses are unsuccessful, so it primarily on rewards-based crowdfunding for two should not be viewed main reasons; first it is the easiest form of crowd- as a get-rich-quick funding to become involved with, and second it scheme. As with all is the most relevant at this time to small business things, however, you entrepreneurs.