Platform - URL Cause-based Causes - https://www.causes.com/ CauseVox - http://www.causevox.com CommunityFunded - http://communityfunded.com/ - http://www.crowdrise.com/ Crowdtilt - https://www.crowdtilt.com DonationTo - http://www.donationto.com/ Platforms: FirstGiving - http://www.firstgiving.com/ FundAnything - http://fundanything.com/en Human Services and Clubs - http://fundly.com/ Fundraise - https://www.fundraise.com/ Fundrazr - https://fundrazr.com/ GoFundMe - http://www.gofundme.com/ GoGetFunding - http://gogetfunding.com/ Groupon Grassroots - https://grassroots.groupon.com/ - http://www.indiegogo.com/ - http://ioby.org/ OneToday - http://www.google.com/onetoday/ Razoo - http://www.razoo.com/ RocketHub - http://www.rockethub.com - http://www.sponsume.com/ StartSomeGood - http ://startsomegood.com/ StayClassy - https ://www.stayclassy.org/ Version 1.0 Compiled 12/3/2013 When You Wish - http://www.whenyouwish.com/ All images and trademarks are reserved for their respective owners. YouCaring - http://www.youcaring.com/ Sources are located at http://www.netliteracy.org/crowdfunding-webinar-sources/

Footnotes: 1 – Both yes & no, for this diagram, we focused on yes 2 – Yes for nonprofits 3 – Yes, tipping point 4 – Groupon Grassroots is a subdomain and the number reflects the entire domain 5 – Google Play store reports between 10,000 and 50,000 instances of the app installed 1 of 4 2 of 4 How to use this Matrix

Categories / Genres: Only 501(c)3: Display Impact: Monthly Uniques: Some cause-based platform screen causes to This depicts whether the crowdfunding This shows whether the platform usually The quantity of new individuals reject those without a high quality and a platform has an internal curation identifies how the donations will be used and verifiable track record. They use 501(c)3 section dedicated to categorizing who visit the website over one impact the organization's mission. This is incorporation as a primary vetting metric and projects, allowing for greater visibility useful for donors to see how their funds month. This metric was taken only these nonprofits can run campaigns on and finding like-minded organizers and directly contribute to improving a need. during Fall 2013. their platform. campaigns.

Keep What You Raise: Rewards / Perks: Total Fee” This model allows campaigns to retain This illustrates whether the platform supports This is the total fee for using platform all the money that they've raised, as providing rewards or perks for donors giving in addition to any transaction fees that to a cause as an incentive to give to a cause. opposed to goal-centric campaigns Platforms without this feature will just have a might accrue. Some processors charge where funding would be denied if the component where the donor can enter in his an additional flat fee of around 30 pre-set goal is not achieved. or her own amount to pledge. cents per each transaction.

Nonprofit Displayed: Mobile / API: This identifies whether the platform offers a Age of Platform:” This shows whether the platform mobile app to augment your online campaign The age of the platform is offers a badge or statement that and on which smartphone operating system. depicted as the year that the site highlights that the selected Further, this shows if the platform has an API that can be used integrating the data within launched. nonprofit has 501(c)3 status. your own application. Only Keep What Monthly Nonprofit Categories / Rewards / Mobile / Display Total Fee Age of 501(c)3 You Raise Displayed Genres Perks API Impact Platform Uniques

4.75% 2007 563,787

7.9% + 2010 > 5,000 $0.30 2 7.9% + 2011 13,100 $0.30 1 7.9% + 2010 94,696 $0.30 3 iOS, API 5% 2012 14,194

7.9% + 2010 > 5,000 $0.30 $500 + API 2003 52,377 7.5%

12% 2012 26,744

iOS, API 7.9% 2009 72,368

iOS, API 7.5% 2011 7,097

1 7.2% + 2008 171,179 $0.30 7.9% + 667,941 $0.30 2010

Only Keep What Nonprofit Categories / Rewards / Mobile / Display Total Fee Age of Monthly Page 2 of 4 501(c)3 You Raise Displayed Genres Perks API Impact Platform Uniques Only Keep What Nonprofit Display Age of Monthly Categories / Rewards / Mobile / Total Fee 501(c)3 You Raise Displayed Genres Perks API Impact Platform Uniques

6.9% + 2011 18,478 $0.30

3 4 0% 2012 2,542,293

1 1 10.75% 2008 804,372

$35 + 2010 > 5,000 3% 10,000- 50,000 Android 1.9% 2013 5 Installs

iOS 4.9% 2006 164,442

12% 2010 51,653

11.9% + 2010 > 5,000 $0.30 3 7.9% + 2010 > 5,000 $0.40 5.2% + 2006 $0.30 116,564 3 7.9% + 2011 > 5,000 $0.30 2.9% + 2011 357,490 $0.40

Only Keep What Nonprofit Categories / Rewards / Mobile / Display Total Fee Age of Monthly Page 4 of 4 501(c)3 You Raise Displayed Genres Perks API Impact Platform Uniques