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2017 Local Content and Service Report

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2017 Local Content and Service Report 2017 LOCAL CONTENT AND SERVICE REPORT At Public Broadcasting Atlanta, we want to create a more informed, enriched, connected Atlanta community. We seek to exchange knowledge that can provide perspective so we can all rise together. We can truly understand each other by recognizing and celebrating our commonalities and differences. Together, our perspectives are more complete. Together, we inspire change. 2017 LOCAL CONTENT AND SERVICE REPORT IN THE COMMUNITY Public Broadcasting Atlanta uses authentic storytelling, and the power of our TV, radio, and digital platforms, to raise awareness of the news and culture that shape our city. In 2017, PBA fo- cused its community engagement on the most pressing issues of the day and ensured the community could connect with us per- LOCAL sonally. From immigration and education to congressional elec- tions, our focus was to provide a local perspective on national is- VALUE sues. Our events always had an interactive component where the public could ask their questions live or online, and we part- nered with organizations around the metro area including the Jimmy Carter Presidential Library, Atlanta Public Schools, the Southwest Arts Center, and the Fernbank Science Center. From station-wide initiatives, like our celebration of the 20th an- 2017 Key niversary of the 1996 Olympics, in depth coverage of the 2016 election, coverage of the 2017 6th District Special election, and Services Closer Look’s special call-in episode after 2016 shooting of Dal- las police officers, PBA provides content and a two-way conver- sation that helps the community understand the key issues and stories that are impacting them daily. PBA also is a resource for the public to reflect, remember and celebrate key historical mo- ments that shaped their city. In 2017 we increased our Community Engagement, inviting audi- ence members to join the conversation at seven different com- munity events. We partnered with Atlanta Public Schools as they LOCAL invited over 1000 students to their “Back-to-School-Bash”, and introduced Buddy the Dinosaur to another 500 fans (and their IMPACT parents) at Fernbank Science Center’s “Dinosaur Birthday Par- ty”. We did this while continuing our partnerships with local or- ganizations like Trees Atlanta and the Atlanta Community Food- bank, with both partnerships entering their seventh year. 2017 LOCAL CONTENT AND SERVICE REPORT STORIES OF IMPACT WABE kicked off coverage of the Geor- gia 6th Congressional district special election by partnering with the Roswell Cultural Arts Center as 250 local resi- dents joined in a discussion about the future of their district. Denis O’Hayer and a panel of experts from both sides of the political spectrum along with a po- litical science professor from Georgia State University, discussed the changing demographics of the area, the election as a response to the new Presidential administration, and the different issues in a dis- trict that stretched from downtown to far exurbs. Hundreds of questions were submitted between our web portal, in-person written questions, and questions asked from the live audience. In the end, everyone who attended had a new perspective on what this election could mean for them. GEORGIA’S 6TH DISTRICT With the initial election resulting in a runoff, the large field was trimmed down to two, and PBA continued it’s coverage as the only public media outlet to receive a debate. Republican Karen Handel and Democrat Jon Ossoff came togeth- er, with trusted long-time political reporter Denis O’Hayer once again moderating. The debate was carried live on WABE, the PBA websites, and on Facebook. It was re-aired on PBA 30 and C-SPAN as well as having excerpts played on thousands of outlets. Questions were also taking from the public ahead of the debate, with our editorial team selecting the most popular and insightful inquiries, and more than 800 comments were left on social media as the debate progressed, allowing our audience to be apart of the debate not only as viewers, but as participants. 2017 LOCAL CONTENT AND SERVICE REPORT STORIES OF IMPACT Voices calling for racial equality echoed as Lisa Hagen reported from Stone Mountain, as the “Rock Stone Mountain” “pro- white” rally was counter-protested by local activists. From Black Lives Matter rallies to the Wom- en’s March, WABE reporters monitored the wave of social ac- tivism happening throughout our area, each time giving in-depth coverage to a complex subject. NATIONAL NEWS WITH A LOCAL VIEW In the wake of police involved shootings throughout the nation, and the killings of 5 officers in Dal- las, Closer Look aired a special pro- gram allowing the community a chance to respond. Audience mem- bers called in and spoke of their concerns and support for law en- forcement officers. As a result of that special program, a series be- gan with Police Chiefs from around the metro area being invited to join the show and connect with the pub- lic in an attempt to foster communi- cation and trust. 2017 LOCAL CONTENT AND SERVICE REPORT STORIES OF IMPACT The 1996 Olympics will forever be re- membered as the moment that Atlanta stepped onto the international stage as the “world class city that you have nev- er heard of.” During the 20th anniver- sary of those influential games PBA created a cross-platform initiative, with radio, television, and the web, highlight- ing the ways Atlanta was forever changed. Former Mayor Andrew Young appeared in TV spots for PBA 30, reminiscing on his life-long love of the Olympics, and support on the long shot bid. City Lights partnered with local online publication PBA REMEMBERS THE ‘96 OLYMPICS Arts ATL and told of the Cultural Olym- piad and the ways Atlanta’s arts com- munity responded to the international attention, and audience members were given a chance to share their memories through television interstitials, radio call -ins, and social media comments. WABE news took a look at the way the games changed the city both positively and negatively. Stories on the financial impact as well as the change in the cit- ies landscape were an important re- minder of how far Atlanta had come, and how far we still have to go. 2017 LOCAL CONTENT AND SERVICE REPORT STORIES OF IMPACT The 2016 Election was unlike any most Americans have seen in their lifetime. Coverage of the races was overwhelm- ing, and it seemed to be constant. The WABE news team provided in depth, complex coverage to objectively inform voters. Coverage started early in the races, with reporting on the prima- ries and where Georgia looked to be heading. WABE focused not only on the big national stories, but on local races 2016 ELECTION COVERAGE like the Opportunity School District con- stitutional amendment proposed by the State Legislature. We also made sure to keep our audienc- es well informed not just on the issues, but also on the logistics of voting. Poll hours and locations were regularly up- dated on our website to be sure that af- ter learning about the issues, our audi- ence had a way to make their voice heard. Just days before the election Denis O’Hayer hosted “Georgia in Full Swing” with 100 guests joining a live taping of the show and Q&A at the PBA studios. In the end, Georgia saw record voter turnout, and WABE continues to follow the effects of the 2016 election and its implications for the metro area. 2017 LOCAL CONTENT AND SERVICE REPORT STORIES OF IMPACT In January of 2016, as the contentious presidential election began to ramp up, NPR created “A Nation Engaged” an initi- ative aimed at “sparking conversations that matter.” As the inauguration drew near member stations were encouraged to participate by holding their own “Nation Engaged” events, and WABE’s Closer Look took up the mantle, hosting an eye- opening conversation with members of the community from many sides of the po- litical spectrum. In keeping with the theme, the Carter Presidential Library was our partner for the evening’s event, NPR PARTNERSHIP: NATION ENGAGED After the success of the first set of “Nation Engaged” events, NPR once again reached out to member stations, to host another set of events around the 100-day mark of the administration. They also reached out directly to WABE, as they ap- preciated our choice of a Presidential Li- brary as venue so much that they bor- rowed it for the other featured events: KCLU at the Reagan Library, Iowa Public Radio at the Hoover Library, and KCUR at the Truman Library. 225 audience mem- bers joined former Congressmen Buddy Darden and Lynn Westmoreland, Emory Political Science Professor Andra Gillespe, and NPR’s Debbie Elliot. Just 100 days into the new Presidential administration the conversation was lively and the questions complex as we discussed just what the new administration could do, in a discussion titled “Power and the Presidency”. 2017 LOCAL CONTENT AND SERVICE REPORT STORIES OF IMPACT WABE’s reporting focuses on important stories and their impact on the Metro area. In November, Stephannie Stokes traveled to Rabun county to see first hand the effects of wildfires in the foot- hills of the Appalachians. Wildfires are a regularity in other parts of the country, but metro Atlanta rarely feels their im- pact. Stokes spoke to first responders, local residents, and clergy creating makeshift shelters, informing the audience about a story that was impacting their day, and giving them a view into the experiences of people in the western states, and for her efforts she was given a Georgia Associated Press Award. NATIONAL STORIES, LOCAL IMPACT From 2000 to 2010 the metro Atlanta’s foreign born population rose nearly 70%.
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