Programme #CTM16 Agenda Communications Agency BUSINESS The Agenda history Some of our clients PARTNERS MUSEUM DIGITAL PROFESSIONALS EXPERTS 1995 Ticketing agency for museums Fundación Mapfre, Spain and theaters: Royal Academy, Tate, Guggenheim Bilbao, Spain V&A, National Gallery, Opéra de Paris Monumenta, CNAP, France Museum of Fine Arts, USA ARTS & TRAVEL 1998 Agenda is launched in Paris and specialises Museum Kunstpalast, Germany JOURNALISTS in PR and communications National Heritage Board, Singapore CULTURAL Paris Musées, France NETWORKS 2000 International communications campaign Tate, UK for the opening of Tate Modern The Olympic Museum, Switzerland 1st edition of Communicating Victoria and Albert Museum, UK the Museum at the Louvre Visit Jersey, Channel Islands CITY Visit Wales, UK STAKEHOLDERS 2002 Agenda adds travel and cultural destinations to its client list 2005 Celebration of the Eurostar anniversary: Agenda charters a full Eurostar to bring 750 Amis du Louvre to make the most of London’s museums PARIS – BERLIN – SYDNEY - WASHINGTON 2007 1st edition of IDCA Awards in Brussels www.agendacom.com International 2008 Culture Business conference is launched in Paris FOLLOW US cultural communication @agendaparis 2009 Opening of the Berlin office and Agenda’s digital department in Paris specialists since 1995 2010 Inauguration of Agenda’s non-profit organisation Commmunicating the Arts to encourage children’s interest in the arts WHAT WE CAN DO FOR YOU: 2012 Agenda opens its media planning department RAISE YOUR PROFILE > International media campaigns & media planning 2013 Launch of Agenda Pacific in Sydney IMPROVE YOUR EXPERTISE > Best practices workshops in 2016 Agenda leads masterclasses for students communication and fundraising of CELSA Université Paris-Sorbonne REACH A GLOBAL AUDIENCE > Digital strategies and social media campaigns Expansion to the US with a new team member in Washington 2 communicatingthemuseum.com/berlin communicatingthemuseum.com/berlin@agendaparis agendacom.com 3 #CTM16 About CTM: Connecting Where do CTM Conferences CTM the art world participants come from? around the world Advisory Board The Communicating the Museum (CTM) conference CTM15 ISTANBUL CTM is always devoted to providing and inspiring new was founded in 2000 by Corinne Estrada, founder ideas. Corinne has invited long-term CTM friends to of communications agency AGENDA, alongside CTM14 SYDNEY become advisers. The ambition of the board is to deliver Damien Whitmore, at the time Director of cultivated and constructive advice to the programme. Communications at Tate. CTM13 STOCKHOLM We are very proud to have received an exceptionnal CTM encourages a dialogue between museums, support from the group for this 16th edition. drives innovation, inspires new ideas, explores CTM12 NEW YORK trends in communication strategies and fosters Miranda Carroll lasting relationships among worldwide institutions. CTM11 DUSSELDORF Director of Communications, LACMA CTM10 VIENNA Jennifer Francis • 16 conferences around the world Executive Director of Marketing and Communications, • 230 sites CTM09 MALAGA The Philadelphia Museum of Art • 550 speakers 50% John Giurini CTM08 VENICE Assistant Director for Public Affairs, J. Paul Getty Museum • 4’300 museum professionals • 10’000’000 Euros of economic impact CTM07 MADRID Jo Marsh Director and Consultant, Jane Wentworth Associates CTM06 ROTTERDAM Kim Mitchell ‘The best conference in Chief Communications Officer, MoMA 25% CTM05 TURIN the world for museum Paula Röhss CTM04 VALENCIA Former Director of Communications and Audiences, professionals’ Nationalmuseum Sweden 15% CTM03 PARIS ELYSE TOPALIAN Jane Rosier Head of Marketing, Victoria and Albert Museum The Metropolitan Museum of Art 4% 6% CTM01 PARIS Barbara Wolf CTM00 PARIS Director of Communications, Deutsches Historisches ‘To learn and get inspired’ Museum Europe ELEONORE VALAIS DE SIBERT Asia Pacific Le Louvre Middle East Latin America Latin North America 4 communicatingthemuseum.com/berlin communicatingthemuseum.com/berlin 5 #CTM16 Welcome Our journey Dialogue Tuesday 12 July Wednesday 13 July Fundraising Day Best Practice Training Dialogue starts with raising money Identifying the good ideas Trends in fundraising Big picture Press and digital PR Inside the organisation Brand communication Thank you to our contributors Connecting with your donors A special thank you to Barbara Wolf for helping us bring Dear delegates, the conference to the prestigious Deutsches Historisches Museum. We thank Visit Berlin and izi.TRAVEL for being Wednesday 13 July Thursday 14 July great sponsors. This year, we have also benefited from Welcome to Berlin. the Los Angles Tourism Board, whom we also thank for Communicating the Museum Communicating the Museum their valuable input. The German capital is Agenda’s second home and Leading generative conversations we are delighted to host our first event in this city. My best thanks go out to Fiona Menzies from Creative Communication strategies We opened our German office in 2009 to build greater Partnerships and Mark Goggin from Sydney Living Embrace the unexpected Emotionally engage connections between France and Germany. th Museums for accepting to co-chair this 16 edition of with your audience Communicating the Museum and to all members of our Agenda’s mission is to cultivate dialogue between Advisory Board for being so inspiring. Taking risks museums, media and businesses from across the world. The CTM conference was created to help museum professionals exchange ideas and be inspired by experts. Thank you to the British Council, Embassy of the United Dialogue is profoundly rooted in our philosophy and States and the Embassy of the Republic of Panama for Thursday 14 July Friday 15 July an obvious choice as the theme of CTM16 Berlin. their trust and contribution. We highly appreciate their help in bringing amazing speakers to Berlin. And finally, Communicating the Museum Communicating the Museum With the help of the Deutsches Historisches Museum, we thank The Art Newspaper for being our long term izi.TRAVEL, the Los Angeles Tourism and Convention partner. How to survive in the digital jungle Bureau and The Art Newspaper, the rich four-day Building dialogue inside out programme was designed to kick-start collaborations. We all share the same conviction; every conversation Explore the digital universe should start with yes. Yes is positive, drives optimism Digital turns dialogue into action Befriending your audience and is a powerful way to build the future together. Make the most Berlin. Friday 15 July Corinne Estrada Saturday 16 July Learning Safari Explore Berlin See opportunities everywhere Architectural highlights Street art and green design Food, art and lifestyle 6 communicatingthemuseum.com/berlin communicatingthemuseum.com/berlin 7 #CTM16 Programme © SUSAN VAUPEL © SUSAN Tuesday 12 July Fundraising Day DEUTSCHES Extra, pre-booking required DIALOGUE STARTS WITH RAISING MONEY HISTORISCHES A full day dedicated to sponsorship and fundraising From 09:00 to 17:30 at the Deutsches Historisches Museum / Zeughauskino MUSEUM Chaired by Corinne Estrada, CEO and Founder, Agenda and CTM, France @corinneestrada @agendaparis and Fiona Menzies, CEO, Creative Partnerships Australia, Australia @FionaMenzies17 @CreativePships TRENDS IN FUNDRAISING Think outside the box Thomas Girst, Head of Cultural Engagement, BMW, Germany @BMW Javier Pes, Editor, The Art Newspaper, UK @JavierPes1 @TheArtNewspaper SEE THE BIG PICTURE Closing the deal Kim McKay AO, Director & Chief Executive Officer, Australian Museum, Australia @kimcoral @austmus Tehmi Sukhla, Director Marketing, Communications & Development, Australian Museum, Australia @tehmi @austmus INSIDE THE ORGANISATION Part 1 - Behaviour Economics: how businesses and charities are engaging supporters and customers Bernard Ross, Director, The Management Centre, UK @bernardrossmc @MgmtCentre Part 2 - Beyond please and thank you: leveraging communications for donor relations Scott Tennent, Director of Advancement Communications, Smithsonian Institution, USA @sctttnnnt @smithsonian 13:00 - 14:00 Lunch at the Deutsches Historisches Museum CONNECTING WITH YOUR DONORS Part 1 - Marketing and fundraising mechanisms in an environmental NGO Tania Roach, Executive Officer of Marketing and Fundraising, WWF Germany, Germany @WWF Part 2 - Association of friends – engage donors and inspire support Denise Dias, Associate Vice President, Marketing & Communications, Royal Ontario Museum Governors, Canada @ROMtoronto André Odier, Managing Director, Friends of the Berlin Nationalgalerie, Germany Part 3 - Speaking to your audience in their language Jill Westgard, Deputy Director for Advancement, Yale University Art Gallery, USA @Yale Part 4 - Five barriers to successful fundraising and how to overcome them Nicole Newman, Development Director and Project Director, English National Ballet, UK @ENBallet DINNER WITH FRIENDS 20:00 Clärchens Ballhaus, Auguststr. 24, 10117 Berlin Extra, pre-booking required Immerse yourself in Berlin’s Golden Twenties and enjoy dinner at the Clärchens Ballhaus restaurant like at the time of Otto Dix. 8 communicatingthemuseum.com/berlin communicatingthemuseum.com/berlin Dates, times and programme may be subject to change 9 #CTM16 Programme Wednesday 13 July Wednesday 13 July Registration Embrace the unexpected From 08:00 to 14:00 at the Deutsches Historisches Museum From 14:00 to 18:00 at the Deutsches Historisches Museum Extra, pre-booking required INTRODUCTION BY THE CHAIRS: RULES OF THE GAME Best