The Kodak Magazine; Vol. 10, No. 5; Oct. 1929
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October 1929 Published in the interests of the men and women of the Kodak organi3ati.on by Eastman Kodak Company. Roch:ester. N. Y. MONTHLY ACCIDENT REPORT AUGUST, 1929 Accident Cases Accidents per 1000 PLANT Employees 1929 1928 1929 1928 Kodak Office .. .. .. .. .. 0 I 0 0 0 Camera Works . • 0 • • • • • 12 7 3.93 2.53 Hawk-Eye Works ... .. 2 0 2.87 0 Kodak Park Works . ..... 17 6 2.30 .86 Total- Rochester Plants. 31 13 2.48 1.10 NATURE OF ACCIDENTS DURING MONTH 9 cases of injury through bruises, burns and lacerations. 1 case of injury through stepping on nail. 3 cases of injury through strains. 11 cases of injury through falling material. 7 cases of injury through falling and slipping. · 31 employees' accident cases during month. "I N no other country but the United States could a boy from a country village, with out inheritance or influential friends, look forwar·d with unbounded hope." -HERBERT HOOVER. KODAK AT ST. PAUL, MINN.-see page 3 VoL. X OCTOBER, 1929 No.5 OUR NEW HOME IN ST. PAU;L E feel that we have good reason Charles A. Ziminerman formed a partner W to be proud of the appearance of ship to sell photographic supplies, the our various retail stores and their per first of its kind in the Northwest. In 1900 sonnel, throughout the country. this partnership was incorporated, and in Ja,nuary, 1929, the new name, Eastman We have spared no pains in our efforts Kodak Stores Co., was assumed. to make all of our stores outstanding in their communities, as regards beauty, When erected in 1902, the old store was utility and service, and we know you a model of its kind. Rap~dly changing agree with us, as we have, from time to conditions and the newer aspects of the time, through these pages presented business, such as the introduction and them for your inspection. rapidly increasing popularity of the Cine We herewith introduce to you the new Kodak, required new ways of serving home of Eastman Kodak Stores Co. at customers, and as a result the new Kodak St. Paul, Minnesota. The old store was building was constructed. The front of a comfortable, "homey" sort of place, the new building is of Indiana limestone with an inviting air of hospitality, but with handsome bronze decorations. The still it wasn't quite in keeping with our fixtures are of carefully matched Amer modern ideas; so perforce, we had to ican walnut. Six large recessed panels provide a new one, new inside and out, along the side walls and over the wall and from top to bottom. cases house a collection of beautiful framed Kodak enlargements. The light St. Paul is very modern and up-to-date, ing of these panels also serves to indirectly and its commercial section contains many light the rest of the store. fine examples of the best in architecture and finish, but so outstanding was our A homelike Cine-Kodak projection new establishment that the St. Paul News room is one of the special features. devoted a double page spread in its rotogravure section to it. While we have The store is under the management of not its ample space at our disposal, we Mr. Robert Hoffman, who has seen trust that the accompanying illustrations many years of service with the Company, will afford you a good idea of our new and who is a past master in the art of home in St. Paul. hospitality. He extends a cordial wel come to all of us to pay the new home Fifty-six years ago, Edward 0. and a visit. Roger Babson lists 70 ways of becoming a millionaire, but, just as we suspected, there's a lot of hard work and thinking in every one of them. 4 THE KODAK MAGAZINE KODAK AT ST. PAUL, MINN.-see page 3 PROJECTION ROOM SECTION OF SHIPPING DEPT. PRINTING AND EMBOSSING DEPT. THE KODAK MAGAZINE 5 FLOWERS FOR MEN T is not often that one can determine in its place a tube with a freshly cut I the true value of an idea at a glance. blossom. Deliveries are made three times Frequently ideas have been tried out and a week. The idea proved to have possi then discarded because those who tried bilities, and then he had another idea. them out had not given sufficient thought He selected the names of a number of and had nc>t considered all the angles of men whose accounts he was especially their usefulness. eager to have, and sent a letter to the In a certain good sized city there is a wife of each, suggesting that she have a florist located in a downtown office build flower placed on her husband's desk every ing section who was most naturally desir other day, her card accompanying the ous of increasing his business. He thought first delivery. It is a rare occurrence for a of the idea of selling fresh cut flowers to woman to send her husband flowers, and the many business men near-by to brighten it pleased the men immensely. up their desks. He found that the plan At the present writing this service has had been attempted by other florists in extended to about eight hundred business his town and in other cities but without men. much success. Still the idea persisted, Do not let your ideas go to waste; and he finally worked it out to a successful think out every angle of usefulness. You conclusion. may have an idea that has perhaps been Granted that most men like fresh tried out and discarded sometime in the flowers on their desks, but they are busy, past. Your thought may provide a new and don't want to be bothered with the usefulness of real value. It will be worth ordering and placing them on their desks. trying out anyhow. This florist designed a small wrought iron Endeavor to present your idea clearly vase with a spring clip, designed to look and thoroughly. This will help very much like the leaves of a plant, to hold an in having it considered. If you have any ordinary glass test tube six inches long. difficulty in expressing yourself clearly, At his store these tubes are filled with take your idea up with the Secretary of water and a fresh flower placed in each. your Suggestion Committee. He is there A uniformed messenger takes a box filled only too willing to help you, and he will with the tubes in racks and makes his be just as pleased as you are if you come rounds. At each desk he takes away the through with a big thought-big award tube left at his previous visit, and leaves idea. ETAOIN SHRDLU EWSPAPER readers occasionally error, he has to complete that line of type N encounter in the day's news the before he can make a new line. The easiest following cryptogram: "etaoin shrdlu thing for him to do is to run his fingers etaoin shrdlu etaoin shrdlu." It is ob down the first two vertical rows of his viously some sort of typographical error, keyboard. The result is the emergence of but what must have puzzled many an a line containing "etaoin shrdlu." And alert layman is the regularity of the when the operator forgets to pluck the error's spelling. It always, somehow, faulty line from themould, "etaoinshrdlu" turns into "etaoin shrdlu." gets · into print. So often has "etaoin shrdlu" appeared with a "Mr." prefixed, Noticing that the Literary Digest had that Mr. Etaoin Shrdlu has really become reprinted an "etaoin shrdlu" line, appar a famed press personage. He has a relative ently as a joke but without bothering to who dwells on his right hand in the third explain the mystery to its readers, the vertical row on a linotype machine, young ever-practical New York World explained Mr. Cmfwyp. The family is completed editorially for laymen what every news by boyish Vbgkqj and tiny Zz, whose man knows. name trails off strangely into typo When a linotype operator makes an graphic symbols. 6 THE KODAK MAGAZINE A LA CHINESE "SHAKE hands with ' yourself but not of forty-five, and an average of 35% in with others" is a motto which the group of fifty-five who had used the could be adopted by every one to good bichloride of mercury. The use of the advantage. For sometimes doctors and disinfectant seemed to make little dif bacteriologists have believed that hand ference. Germs were found to be trans shaking is an extremely unhealthy cus mitted to the seventh person removed tom. At last their opinion has been from the infected one. confirmed. "So common is the custom," says Dr. Dr. Leila lone Given, a research worker Given, "that people do not realize the at Teachers College, Columbia Univer element of danger accompanying it. sity, has performed an experiment which "The hands are more often contami shows that germs can .be and are trans nated than we would like to believe. mitted from one person to another by "It has been established without doubt this clasping of hands. that the moM.th is the preferred portal of In her experiment she used two groups entrance for such organisms as the bacillus of students, one with forty-five and the typhous, the bacillus tuberculosis, the other with fifty-five subjects. Both groups bacillus diphtheria, the bacillus cholera, had their hands scrubbed thoroughly and other bacilli causing respiratory in with soap and water. The second group fections .