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Tom Tom Magazine in Print Is a Well Designed Full-Color Journal TOM TOM MEDIA KIT 2017 WHO WE ARE Tom Tom’s brand serves trendsetters worldwide. Because Tom Tom creates community by addressing the specific needs of female musicians and music lovers, the magazine acts as a key influencer in the global music scene. Our readers were already leaders in their communities before they found us and now we are their home base. AUDIENCE Our fans are powerful consumers from major metropolitan READERSHIP: 64% female / 36% male cities all over the world. They’re brand-conscious and loyal, MEDIAN HOUSEHOLD INCOME: $66,450 especially to the companies that speak directly to them and 72% hold a university degree or higher address their needs. We represent a market that is vibrant, 64% dine out five or more times per week growing, powerful, smart and largely ignored. 78% OF WOMEN online prefer to buy from companies that advertise to the female market. 63% OF MUSICIANS have made at least one online purchase in the past three months compared to 53% of their non-musi- cian counterparts. PRINT Tom Tom Magazine in print is a well designed full-color journal. It is often regarded as a book and kept on a shelf, collected and re-read. It can be found in most major WARPAINT bookstores and music retail shops around the world. MAKING NEW GROOVES By Melody Berger | Photos by Robin Laananen On Valentine’s Day 2004 Theresa Wayman (guitar/vocals), Emily Kokel (guitar/vocals), Jenny Lee Lindberg (bass/vocals) and her sister Shannyn Sossamon (drums) jammed for 4 hours in Los Angeles and Warpaint was born. The drummer seat rotated a bit, Merengue Urbano Denis Vilera but things settled down once Aussie powerhouse Stella Mozgawa Martha Paredes Lorena Perez Batista came on the scene in 2009 just before the group recorded their q = 120 first full length album, The Fool. (A welcome follow up to their 2007 Quinto Conga Tumbadora Conga Conga EP Exquisite Corpse.) Their 2014 self-titled release Warpaint Ghost Slap was the first time Mozgawa was involved with creating songs from Nomenclature ° 4 œ œ ¿ >¿ for Congas / ™4 œ ™ the ground up, hence the rebirth of the band in the title. Merengue Urbano Denis Vilera Martha Paredes Their music is sensual, visceral—with prominent bass and drums, Lorena Perez Batista q = 120R L R L R L R L R L R L R L R L R L R L R L R L R L R L R L R L a pulse you feel deep in your gut and vocals ranging from Congas Afro Venezuelan 4 ¿ ¿ >¿ œ ¿ ¿ ¿ ¿ ¿ >¿ œ ¿ ¿ ¿ ¿ ¿ >¿ œ ¿ ¿ ¿ ¿ ¿ >¿ œ ¿ ¿ ¿ Sylphs calling across the oceans of time, to mischievous kids sing- Adaptation / ™4 Quinto Conga œ Tumbadora œ Conga Conga œ œ ™ ™ Ghost Slap ™ song shouting across a schoolyard. And they can rock the f--- out Nomenclature ° œ > for Congas ™4 œ œ ¿ ¿ ™ or bring it down to a whisper across a pillow. / ™4 Open Closed ™ Hi Hat Hi Hat Snare Floor Tom Kick A couple days after their October 14th Webster Hall show we had Hi Hat o + R L R L R L R L R L R L PhotoR L Rby LXavierR LRomederR L R L R L R L R L R L R L a super fun chat at Tiengarden, NYC’s premiere Vegan joint. They are Nomenclature ¿ ¿ ¿ Congas 4 œ lovely, down-to-earth ladies who have the spontaneous silliness so Afrofor Venezuelan Drum Set / ™4 ¿ ¿ >¿ œ ¿ ¿ ¿ œ¿ ¿ >¿ œ œ¿ ¿ ¿ ¿ ¿ >¿ œ ¿ ¿ ¿ ¿ ¿ >¿ œ ¿ ¿ ¿ ™ Adaptation / ™4 œ œ œ œ ™ often wrapped up in serious thoughtful types. I love their music, ™ ™ I fell in love to their music, and I hope you dig them too. Open Closed Hi Hat Hi Hat Hi‰ Hat Snare‰ Floor‰ Tom Kick‰ ‰ ‰ ‰ ‰ Drum Set 4 ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ o ¿ ¿ + ¿ ¿ ¿ ¿ ¿ ¿ Adaptation 1 / ™4 œ œ œ œ œ œ œ œ œ œ œ œ ™ CIRCULATION AND READERSHIP “DrumNomenclature Set Adaptation 2” ¿ ¿ ¿ for Drum Set 4 œ Afro-Venezuelan Adaptation for Congas “Drum Set Adaptation/ 3” ™4 œ œ ™ Drum Set 4 ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ Adaptation 2 / ™4 œ œ œ œ œ œ œ œ œ œ œ œ œ œ œ œ ™ Drum Set 4 ‰ ¿ ¿ ‰ ¿ ¿ ‰ ¿ ¿ ‰ ¿ ¿ ‰ ¿ ¿ ‰ ¿ ¿ ‰ ¿ ¿ ‰ ¿ ¿ Adaptation 1 / ™4 œ œ œ œ œ œ œ œ œ œ œ œ ™ > > > > by Lorena Drum Set ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ Perez Batista 4 Adaptation 3 / ™4 œ œ œ œ œ œ œ œ œ œ œ œ œ œ œ œ ™ Drum Set 4 ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ Adaptation 2 / ™4 œ œ œ œ œ œ œ œ œ œ œ œ œ œ œ œ ™ While I was talking to percussionist Martha Paredes for her current interview she mentioned there is a very specific Afro Venezuelan rhythm adaptation she plays on the Congas when she performs Urban Merengue with o + o + o + o + o + o + o + o + Chino y Nacho. She says this rhythm defines the sound of Chino y Nacho and it is what makes them different If you Drumwant toSet take it to the ¿next >¿level¿ ¿and add¿ ¿ the¿ job>¿ of¿ a¿ third¿ percussionist¿ ¿ >¿ ¿ you¿ can¿ ¿ play¿ this>¿ variation¿ ¿ ¿ ¿ which I believe is the most4 fun to play:œ œ œ œ from other Urban Merengue groups. Martha explained the adaptation was created by drummer and producer AdaptationDrum Set 4 / ™4 œ œ œ œ ™ ¢ ™4 œ¿ ¿ ¿ œ œ¿ ¿ œ¿ ¿ ¿ œ œ¿ ¿ œ¿ ¿ ¿ œ œ¿ ¿ œ¿ ¿ ¿ œ œ¿ ¿ ™ Denis Vilera using the Afro Venezuelan rhythm Culo E’ Puya as the foundation. Adaptation 3 / ™4 œ œ œ œ œ œ œ œ œ œ œ œ ™ 34 TOM TOM MAGAZINE “Drum Set Adaptation 4” PRACTICE MAKES PERFECT ISSUE 20: GROOVE 35 This is the rhythm Martha plays on the Congas when the group is singing the “hook” of the song and everybody DISTRIBUTORS: Ingram Periodicals, Urban Distribution, is dancing: o + o + o + o + o + o + o + o + Drum Set ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ Merengue Urbano Denis Vilera 4 œ¿ œ¿ œ¿ œ¿ Martha Paredes Adaptation 4 / ™4 œ œ œ œ œ œ œ œ œ œ œ œ ™ Lorena Perez Batista ¢ “Congas - Afro Venezuelanq = 120 Adaptation” Remember to start all the patterns slowly and practice them with a metronome. Once you feel comfortable Quinto Conga Tumbadora Conga Conga Ghost Slap playing them start speeding up the tempo. You can even look up Chino Y Nacho’s music and play along. Kent News, Tom Tom In-House Nomenclature œ > for Congas ° ™4 œ ¿ ¿ ™ / ™4 Merengueœ Urbano Denis Vilera™ Martha Paredes For those of you feeling curious about the original rhythm called Culo E’ Puya here is a short description: TECHNIQUE Lorena Perez Batista q = 120 R L R L R L R L R L R L R L R L R L R L R L R L R L R L R L R L Culo E’ Puya originated in Barlovento in the coasts’ of Venezuela and are played on June 24th every year for Congas Culo E' Puya Afro Venezuelan Quinto > Conga Tumbadora> œ Conga > Conga > œ the celebration of the Saint Juan Bautista. These drums are three large drums madeAs written of wood by Migueland animal Hernandez skin 4 ¿ ¿ ¿ œ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ Ghost¿ ¿ ¿ œ Slap¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ Adaptation / ™4 œ œ œ œ ™ in the book "Ritmos Afrovenezolanos Para La Batería" Nomenclature ™ ™ heads and they are called Prima, Cruzao, and Pujao, with the Prima having the higher pitch, the Cruzao the ° 4 œ œ ¿ >¿ q. = 140 for Congas / ™4 œ ™ medium pitch, and the Pujao the lower pitch. Open Closed Hi Hat Hi Hat Hi Hat Snare Floor Tom Kick Open Muffled Open Muffled Open Muffled Wood R L R L R L R L R L R L R L R L Ro L R L +R L R L R L R L R L R L Prima Prima Cruzao Cruzao Pujao Pujao Now, letsCongas try a Drum Set adaptation that would go well if you were playing with a percussionist playing the CongaAfroNomenclature Venezuelan part: 4 ¿ ¿ >¿ œ ¿ ¿ ¿ ¿ ¿ >¿ œ ¿ ¿ ¿ ¿ ¿ >¿ œ ¿ ¿ ¿ ¿ ¿ >¿ œ ¿ ¿ ¿ Nomenclature for ™6 œ ™ Barnes & Noble, Guitar Center, Ace Hotels, as ™ ™ RETAIL: for Drum Set œ œ œ œ œ Culo E' Puya ° g œ ¿ Adaptation / ™4 œ œ ™ / 8 g œ g “Drum Set Adaptation 1” ™ ™ Open Closed Hi Hat Hi Hat Hi Hat Snare Floor Tom Kick Prima Drum Set ‰ ¿ ¿ ‰ ¿ ¿ ‰ ¿ ¿ ‰ ¿ ¿ ‰o ¿ ¿ +‰ ¿ ¿ ‰ ¿ ¿ ‰ ¿ ¿ ™6 œ œ œ œ ™ 4 œ œ œ œ (High Pitch Drum) / 8 ‰ ‰ g g ‰ ‰ g g NomenclatureAdaptation 1 / ™4 ¿œ œ œ œ ¿œ ¿œ œ œ ™ ™ ™ for Drum Set / ™4 œ œ œ ™ well as independent music shops, bookshops, museum gift Cruzao ™6 ™ (Medium Pitch Drum) / 8 ¿ g g œ ¿™ ¿ g g œ ¿™ Drum Set 4 ‰¿ ¿ ¿ ‰¿ ¿ ¿ ‰¿ ¿ ¿ ‰¿ ¿ ¿ ‰¿ ¿ ¿ ‰¿ ¿ ¿ ‰¿ ¿ ¿ ‰¿ ¿ ¿ ™ ™ AdaptationDrum Set 2 / ™4 ¿ œ¿ ¿œ ¿ ¿ œ¿ ¿œ ¿ ¿ œ¿ ¿œ ¿ ¿ œ¿ ¿œ ¿ ™ Adaptation 1 / ™4 œ œ œ œ œ œ œ œ œ œ œ œ ™ Pujao (Low Pitch Drum) ™6 ¿ ‰ ¿ ‰ ¿ ‰ ¿ ‰ ™ shops, coffee shops, conventions, and music festivals around > > > > ¢ / ™8 g g œ g g œ ™ Drum Set ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ by Ciara Lavers AdaptationDrum Set 3 ™4 ¿ ¿ œ¿ ¿ ¿ ¿ ¿ ¿ œ¿ ¿ ¿ ¿ ¿ ¿ œ¿ ¿ ¿ ¿ ¿ ¿ œ¿ ¿ ¿ ¿ ™ / ™4 œ œ œ œ œ œ œ œ œ œ œ œ œ œ œ œ ™ photos by myb777 (Craig Hughes) 62 TOM TOM MAGAZINEAdaptation 2 / ™4 œ œ œ œ œ œ œ œ œ œ œ œ ™ ISSUE 22: THE TOURING ISSUE 63 o + o + o + o + o + o + o + o + > > > > Cherisse Osei started playing drums when she was DrumDrum SetSet ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ ¿ the globe. Adaptation 4 ™4 œ œ œ œ œ œ œ œ ™ Adaptation 3 ¢/ ™4 œ œ œ œ œ œ œ œ œ œ œ œ ™ just 11 years old. She said that the moment she first sat behind the kit, it felt like home, like it was some- thing she wanted to do for the rest of her life.
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