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Digital and Social Media Messaging Kit DIGITAL AND SOCIAL MEDIA MESSAGING KIT 2017 Campaign #UCANReach #GivingTuesday For the third year in a row, UC ANR is joining #GivingTuesday, a global movement bringing millions of people together to support and champion the causes they believe in and the communities where they live. Here are the tools you need to help us reach our goal of $60,000 and 300 gifts. Digital and Social Media Messaging Kit DIGITAL AND SOCIAL MEDIA MESSAGING KIT #UCANReach #GivingTuesday Become a UC ANR Ambassador Follow and share your story by using the hashtags #UCANReach and #GivingTuesday Like us on Facebook: UCANR Follow us on Twitter: @ucanr Post your #unselfies on Instagram: @ucanr Watch our videos on YouTube: UCANR Pin a picture on Pinterest: ucanr Donate online at: ucanr.edu/sites/GivingTuesday/ or at http://donate.ucanr.edu #Unselfie What is an #unselfie? It is an unselfish selfie! 3 Simple steps to creating your own #unselfie 1. Create – Use the UCANR #unselfie sign [Link to sign in toolkit] and share how you are giving back or why you give. 2. Capture – Say cheese! Hold up the UCANR #unselfie sign and take your picture. 3. Share - Tag @ucanr on your picture and use the hashtags #unselfie, #GivingTuesday and #UCANReach and upload to your Twitter, Facebook or Instagram from now through November 29. Sample caption(s) for your #unselfie - change it up to reflect your program and county: I’m paying it forward! Join me in reaching for California’s greatest potential by giving to @ucanr on #GivingTuesday! #UCANReach I love [UC Master Gardeners] Join me and support the [Master Gardeners] in [County] by making a gift this #GivingTuesday! @ucanr Page 1 Digital and Social Media Messaging Kit Facebook Messages Use these sample posts to be an ambassador for #GivingTuesday Pre #Giving Tuesday You know Black Friday and Cyber Monday; Here’s a day to give back! Join @ucanr on #GivingTuesday November 28 http://bit.ly/UCANReach What are you thankful for? Join @ucanr for the opening day of the giving season! #UCANReach #GivingTuesday http://bit.ly/UCANReach @ucanr and #GivingTuesday invite you to join the movement that celebrates giving. Give better. Give more. Give back. http://bit.ly/UCANReach On #Giving Tuesday #UCANReach for California’s greatest potential! Donate, post an #unselfie, or volunteer to help @UCANR. Today is #GivingTuesday! http://bit.ly/UCANReach Today’s the day! Join people around the world who give back on #GivingTuesday #UCANReach http://bit.ly/UCANReach Our goal is 300 @UCANR donors today – will you be one of them? #UCANReach #GivingTuesday http://bit.ly/UCANReach On this global day of giving, you can give back to the programs you love working in your community by making a gift to @UCANR! #UCANReach for California’s greatest potential this #GivingTuesday! http://bit.ly/UCANReach Twitter Messages Sample tweets to get your followers involved in #GivingTuesday Pre #Giving Tuesday • What's the cure for overspending? #GivingTuesday Nov. 28 @ucanr #UCANReach California’s greatest potential! http://bit.ly/UCANReach • @ucanr and #GivingTuesday invite you to join the movement that celebrates giving. Give better. Give more. Give back. http://bit.ly/UCANReach • Ever thought you should "give back" a little more? What are you waiting for? @ucanr #UCANReach #GivingTuesday http://bit.ly/UCANReach Page 2 Digital and Social Media Messaging Kit • Shopping deals are great, but spare some $ to give this year. #GivingTuesday is Nov 28 • #GivingTuesday @ucanr #UCANReach http://bit.ly/UCANReach • Dreading the post-Thanksgiving shopping chaos? Here's a better idea #GivingTuesday #UCANReach @ucanr http://bit.ly/UCANReach • Tell the world why you give. Take an #unselfie and tag @ucanr on #GivingTuesday this Nov 28 #UCANReach http://bit.ly/UCANReach • Q: What comes after Cyber Monday and before Christmas? A: #GivingTuesday! #UCANReach @ucanr http://bit.ly/UCANReach • Follow #GivingTuesday to learn about the Tuesday with a purpose this November! #UCANReach @ucanr http://bit.ly/UCANReach • Join me & thousands of others giving more, giving better, giving back on #GivingTuesday Nov 28 #UCANReach @ucanr http://bit.ly/UCANReach • How will you pay it forward on #GivingTuesday! #unselfie #UCANReach @ucanr http://bit.ly/UCANReach On #Giving Tuesday • Take an unselfie today and show the world how you give back! #unselfie #GivingTuesday #UCANReach http://bit.ly/UCANReach • Help @ucanr this #GivingTuesday by donating to the programs you love, in the communities you care about! #UCANReach http://bit.ly/UCANReach • We are reaching for California’s greatest potential! #UCANReach too by giving to @ucanr on #GivingTuesday! http://bit.ly/UCANReach • @ucanr and #GivingTuesday invite you to join us today. Give better. Give more. Give back. http://bit.ly/UCANReach • #GivingBack is a vital part of being human. Anyone can participate in #GivingTuesday! #UCANReach @ucanr http://bit.ly/UCANReach • #GivingTuesday: when humanity comes together to show how powerful it can be when united #UCANReach @ucanr http://bit.ly/UCANReach • What are you thankful for? Today is #GivingTuesday Join us and give back to your community! #UCANReach @ucanr http://bit.ly/UCANReach • #UCANReach for California’s greatest potential by giving to @ucanr on #GivingTuesday! http://bit.ly/UCANReach • #GivingTuesday is here! Join us in giving back to the community! #UCANReach @ucanr http://bit.ly/UCANReach Page 3 .
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