Giving Tuesday Tool Kit Thanks for helping us promote Le Bonheur Children's Hospital on #GivingTuesday, Dec. 1. #GivingTuesday is an international movement to encourage philanthropy after major holiday shopping days, and . Together, we raised more than $22,000 last year thanks to your help. We know donors are four times more likely to give when a friend of family member asks them to. Will you help us spread the word about #GivingTuesday, and Le Bonheur is worthy of gifts.

Our goal is to raise more than $25,000 this year on #GivingTuesday.

How you can help: • Visit our #GivingTuesday website and register as an Ambassador. When you register, you will receive a dedicated donation page to personalize and share. • Post on . • Send a Tweet. • Post a photo on Instagram • Send an email to your friends and families

In on the site, we've created a tool kit Facebook Captions, Tweets, email templates and messaging for you to customize. On 1, we will also be posting using official Le Bonheur Social Media. Please feel free to share or retweet.

Things to keep in mind: • On Facebook, Twitter and Instagram, make sure to use #GivingTuesday in your post. • Everyone has a Le Bonheur story. Share with your networks how Le Bonheur has made an impact on your family and why Le Bonheur needs your support. • Use the power of all of your social media, especially if you have a Facebook page or blog that you’ve been sharing your Le Bonheur story on. • We encourage photos on Facebook. Studies show that photos on Facebook have a better chance of appearing on News Feeds. • Always include your personalized donation form link or our general donation form: http://bit.ly/LBCHGivingTuesday • Always tag Le Bonheur on social media: o @lebonheurchild on Twitter, o Le Bonheur Children’s Hospital on Facebook . If you don’t know how to tag an organization on Facebook, let us know – we’ll show you. o @lebonheurchildrens on Instagram.

Message Points:

1. Double your impact – donations made on #GivingTuesday will be matched dollar for dollar by Delta Dental of Tennessee. 2. Le Bonheur Children's Hospital takes care of more than 250,000 children each year and is worthy of your gifts. 3. Your gifts matter. You can help ensure kids in our community receive life-saving care when they need it most. 4. A gift to Le Bonheur is an investment in the future of Le Bonheur and the lives of our community’s children. 5. Your gifts help Le Bonheur research new ways to treat common childhood diseases. 6. Every gift to Le Bonheur Children's Hospital is an investment in the lives of thousands of children that we serve.

Sample Facebook Photo Caption:

It’s #GivingTuesday! I’m donating to Le Bonheur Children’s Hospital, will you? Help us give back to the place that saved our child’s life. Please donate and share why you are giving to Le Bonheur.

It’s #GivingTuesday! I’m giving to Le Bonheur Children’s Hospital in honor of my kids. So thankful to have a world class children’s hospital in our backyard in case we ever need it. Join me in giving and post a picture of the kids that matter most to you.

Giving to Le Bonheur Children’s Hospital on #GivingTuesday so that Le Bonheur Children’s will always be there for my family when I need it most.

Giving back to Le Bonheur Children’s Hospital on #GivingTuesday. Join me in giving and post of photo of the kids that matter most to you.

Double your gift to Le Bonheur Children’s Hospital. Delta Dental of Tennessee will match every gift dollar for dollar on #GivingTuesday.

Sample Tweets:

It’s #GivingTuesday! I’m donating to @lebonheurchild, will you? Your gift ensures that all kids get the best possible health care.

Today I’m celebrating #GivingTuesday by donating to @lebonheurchild. Help us give back to the place that saved our child’s life.

We’ve shopped the sales, now let’s give a little. My money goes to @lebonheurchild for #GivingTuesday.

Giving to @lebonheurchild today on #GivingTuesday. Your gift can change a life.

Just gave to @lebonheurchild on #GivingTuesday. Join me in saving a life today.

Double your $ today to @lebonheurchild. Delta Dental will match your gift on #GivingTuesday.

Sample Email:

Dear friends and family.

Join me on #GivingTuesday, Dec. 1, and give back to the place that matters most to us: Le Bonheur Children’s Hospital. You know the impact Le Bonheur has made on our family’s life, and we want to give back to the place that has helped our family so much.

[Remind them of your story, if emailing those who might not know or fully remember.]

#Giving Tuesday is an international movement to promote philanthropy after the major shopping days, Black Friday and Cyber Monday. Non-profits across the globe are participating and last year #GivingTuesday raised more than $19 million dollars.

Visit Le Bonheur’s donation page, and make a gift in honor of [insert child’s name].