0 71486 01068 5 47 buck ennis according to city records. according tocity soared frometly $716,000to$9million, hasqui- assessed valueinthepastdecade astheproperty’s Avenue,even University along sidewalks croaching uponthe intheprocess en- riot, weeds haverun Trees and fordecades. has satvacant around that athree-acrewraps property fence achain-link tion oftheBronx, sec- intheHighbridge shapedblock larly ofanirregu- Onpart Call itExhibitA. BY JOEANUTA VOL. XXIX,NO.47 NEWSPAPER De Blasio bid to close tax loophole could force landlords tobuild landlords De Blasiobidtoclosetaxloopholecouldforce new housingontheirvacantplotsorsellouttothosewho will CRAIN’S Put uporpay WWW.CRAINSNEWYORK.COM E OKBUSINESS YORK NEW Lot owners: Lot plan Bill deBlasio’s would pay under AMOUNT $17K lot Williamsburg ontheir Matalon Suzannah and Fristachi annually by Frank TAXES PROPERTY $6.8K paid they out his idea, which todaywouldaffect which out hisidea, deBlasioispledgingtocarry Mr. elect, Asmayor- ittothosewhowill. to sell ther toputituseandbuildhousingor landtoforcehikes onvacant owners ei- topushfortax deBlasioinApril Bill cate that residential portion. taxeson inproperty than $8,000annually less pays owns which theland, nization, Orga- theOlnick homes, single-family as class sessed inthesamelow-density andisas- forresidential iszoned use, ty Cases likethatspurredAdvo- Public mostoftheproper- because And yet, H LIST THE to managemillennials learn Owners restless: The youngandthe SMALLBUSINESS REPORT P. 18 BIDsP. City’s largest rhbtv ees thehopeisthatmore prohibitive levels, about $180,000. wouldballoonto residential portion taxesonthelarge property thecity lot, Office. estimates bytheIndependentBudget accordingto of$15,300, by anaverage rates wouldhikeyearly phase-in period, afive-year after Theplan, Island. Staten on withthelargestconcentration oughs, more than10,500lotsinthefivebor- ® By increasing the cost of inactivity to By increasing thecostofinactivity Highbridge As forthelong-vacant P. 15 15 P. e O on Page28 See LOT PAGE 4 chair, donors co. seeksboard ACT Dance BALANCING GRAHAM’S MARTHA wine willhavetodo wine just yet—thehouse Don’t orderbubbly Best yearsince1990s. the papersalespitch brands jumpon Even e-commerce still sell Catalogs Print it! parties for several years, because ifyou because years, forseveral parties been atthefront oftheroster forthese “We haven’t forthehotel. of catering executivedirector said JamesBlauvelt, mand wecan’t accommodate,” even change ininterest anddemand—de- seena significant 2007 thatwe’ve with celebrations. regal beoverflowing ballrooms will property’s theluxury But nextmonth, altogether.spots orforgoingfestivities choosinglessostentatious downturn, Waldorf theeconomic during Astoria atposhvenueslikethe day parties beancountersslashedholi- Corporate BY LISAFICKENSCHER this pastspring. lows sentout asuccessful testcatalog standinginsnowywool caps fields,fol- some menincashmereovercoats and with photosofhand- filled page book, 52- from thetrendy inside.The brand iday seasonandfindapapercatalog to opentheirsnail-mailboxes thishol- mightbesurprised buted sixyearsago, adigitalpioneerwhenitde- Bonobos, Fans ofe-commerce apparel company BY ADRIANNEPASQUARELLI are back parties holiday Corporate NOVEMBER 25-DECEMBER 1, 2013NOVEMBER 25-DECEMBER PRICE:$3.00 “This yearisthefirstsince “This A ooo,we’re test- constantly “At Bonobos, e RNSonPage27 See BRANDS See PARTIES onPage27 See PARTIES

getty images EDITOR’S NOTE

Think bigger FYICRAINSNEWYORK.COM

New York City has lost 100,000 middle-class jobs since 2008, After JPM settlement, big despite a rebound from the crash that has pushed employment in the banks not out of woods yet city to nearly 4 million, and that PMorgan Chase & Co.’s $13 billion disconnect explains why Bill de settlement last week with the Justice Blasio becomes mayor on Jan. 1. At Department and other regulators Glenn Coleman Crain’s Future of New York City J resolves a lot of the bank’s legal problems conference last week, I heard plenty on the mortgage front. But criminal of ideas for growing middle-class investigations remain open, and the bank jobs (some of them featured in “The New City Hall” faces a host of probes and litigation related stories on Page 3), but little from the panelists with to Bernie Madoff, overseas hiring practices two-cities politics about the real engine for growth and so on. newscom here. Start with those 100,000 middle-class jobs. For other banks, the settlement comes as a warning that the government demands substantial Most every reference to this heartbreaking statistic penalties for those who engaged in similar bubble-era shenanigans. Institutions like Bank of painted these folks as manufacturing workers.The America might face even stiffer penalties than JPMorgan because it’s taken longer for them to most popular policy prescription was to encourage settle. innovative startups that use new technologies to One thing seems certain: CEO Jamie Dimon’s job is safe, at least for now. His bank’s stock produce high-quality goods. Pop quiz, people: Which price rose when the settlement, which had been telegraphed long in advance, was finally occupation has lost the most jobs in New York since resolved.That suggests investors are happy this phase of the government investigation is over. 2005? It’s not garment worker or machinist. It’s CLSA analyst Mike Mayo estimates JPMorgan has set aside $10 billion to resolve its remaining executive administrative assistant.The city has lost legal disputes. —aaron elstein 31,000 such corporate jobs, at a median hourly wage of $30, according to a report published earlier this CITY HOTEL CRACKDOWN. The city browser and allowed Google to mon- year by the Partnership for New York City, our co- reached a $1 million settlement with itor consumer Web surfing. New HOORAY! sponsor of last week’s conference.That’s $1.9 billion Smart Apartments and Toshi Inc., York state will get close to $900,000 AMTRAK will use $86 million in Sandy which operated illegal hotels out of as part of the deal. … TEAM DE BLA- funds to improve four East River tunnels in total annual wages. Show me the 3-D printer SIO UNVEILED. that it uses along with scores of Long about 50 residential buildings in Mayor-elect Bill de Island Rail Road trains. churning out that kind of cash.The politicos who Manhattan and Brooklyn. The Blasio named his 60-person transi- talk of nursing creative-class startups ignore a core short-stay rooms were rented to tion team Wednesday.Almost half of economic fact:The typical small business lives off tourists, who can now seek reim- them contributed to his mayoral bursement for security deposits and campaign, donating a total of either the bigger businesses that are its customers or rental fees.Meanwhile,the state’s top $50,000. … TOBACCO SALE BAN. the employees of bigger businesses who are its court ruled that New York City can Mayor Michael Bloomberg signed a

customers. We are home to the highest concentration impose a 6% hotel occupancy tax on law banning the sale of tobacco prod- bloomberg news of Fortune 500 companies in the country, with tens of Internet booking services such as Ex- ucts to individuals under the age of pedia and Priceline. The firms argue 21. New York is the first major city to OY VEY! thousands of smaller firms rooted in this ecosystem. that the city doesn’t have the right to prohibit sales to young adults, who AFTER JUST TWO YEARS and several If our city becomes too expensive a place to operate a tax them because they facilitate reser- can still find ways to possess ciga- legal disputes, the $75 million Broadway corporate headquarters employing thousands of vations,which is not the same as rent- rettes legally.… GRAFFITI-ART MECCA production of Spider-Man: Turn Off the A DOW MILESTONE. Dark will close in January and try its luck people, then those companies will shed the middle- ing a room. … WHITEWASHED. Last week,5Pointz,a in Las Vegas. The Dow Jones in- Long Island City, class jobs that can be performed elsewhere, be it in dustrial average ‘I think it’s Queens,cultural des- Mumbai or a Microsoft cloud, and no tech campus or topped 16,000 for the tination, was painted neighborhood-based incubator will fill that hole. first time on Nov. 21. good for over as NYPD offi- The index is on pace cers stood guard.The for its best year in a business. … property owner plans decade. It’s a sign of They drink a to raze the complex, THIS WEEK IN CRAIN’S confidence in the once home to light- market’s ability to lot, and go industrial users and September 11 Memorial and Muse- IN THE BOROUGHS------4 hold its own as the from bar artists, and replace it um.The $50 million greenway,which Federal Reserve pre- with two residential will connect Battery Park City to the IN THE MARKETS------6 pares to scale back its to bar’ towers. Local artists financial district, is slated to open in THE INSIDER ------8 economic stimulus —Bartender Alex Barrett, plan to sue the devel- 2015. … SEA OF PROTESTS. Animal- GOOGLE BUSINESS PEOPLE------10 program. … on the NYPD’s urging bars oper, claiming that rights activists are fighting the inclu- SNOOPED ON USERS. to ban the annual the remaining art sion of a SeaWorld float in Macy’s OPINION ------12 The search-engine SantaCon event, in which should be protected. Thanksgiving Day Parade, arguing New Yorkers dress up as A HIGH LINE ALAIR TOWNSEND ------13 giant reached a $17 … that the theme-park company’s treat- million settlement St. Nick for a pub crawl DOWNTOWN. Ren- ment of whales is abusive.Macy’s said GREG DAVID------13 with New York and derings of an elevated the parade is not involved in any “so- REPORT------15 36 other states for violating users’pri- park in lower Manhattan were un- cial commentary, political debate or vacy with a coding method that cir- veiled last week.The one-acre Liber- other forms of advocacy.” NEW YORK, NEW YORK CLASSIFIEDS ------22 cumvented settings on Apple’s Safari ty Park will overlook the National —nazish dholakia Exec Jarrod Moses doesn’t REAL ESTATE DEALS------mind when workers holiday- 26 shop from the office. P. 29 SOURCE LUNCH------30

vol. xxix, no. 47, november 25, 2013—Crain’s New York Business (issn 8756-789x) is published STORIES TO WATCH THIS WEEK weekly, except for double issues the weeks of July Fourth, July 29, Aug. 12, Labor Day and Christmas, by Crain Communications Inc., 711 Third Ave., New York, NY 10017. Periodicals postage paid at New York, N.Y., and additional mailing offices. Postmaster: Send address Nov. 25: City Nov. 26: Tiffany Nov. 28: Macy’s Nov. 29: Shoppers changes to: Crain’s New York Business, Circulation Department, 1155 Gratiot Avenue, Detroit, Council hearing on & Co. reports 3Q Thanksgiving Day swarm stores for MI 48207-2912. for subscriber service: Call (877) 824-9379. Fax (313) 446-6777.$3.00 a copy, $99.95 one plastic-foam ban earnings. Parade ushers in Black Friday year, $179.95 two years. (GST No. 13676-0444-RT) ©Entire contents copyright 2013 by Crain Communications Inc. All rights reserved. (See Page 4) the holiday season. discounts.

2 | Crain’s New York Business | November 25, 2013 THE NEW CITY HALL Biz leaders pitch plans to grow jobs Tech Mayor-elect should mavens back investments in biotech, broadband wary of and next Navy Yard de Blasio BY MATTHEW FLAMM

New York has long been satisfied to be No. 1 in culture, fashion, finance, After a billionaire media and, once in a while, baseball. booster, Silicon Alley But when it comes to venture- capital funding, New York is actual- preps for new era ly the No. 3 tech center. And who is it losing to? The Red Sox. Or to be more specific, Boston, BY JUDITH MESSINA which over the past two decades has built a thriving biotech and medical On the campaign trail, Mayor-elect technologies sector. New York has Bill de Blasio set off alarm bells in struggled to compete. The city may tech enclaves when he expressed have more consumer tech compa- reservations about two companies nies, from AOL to ZocDoc, but that threaten to upend New York’s Boston’s capital-intensive life- hotel and taxi establishment, saying sciences firms give New England that Airbnb raised safety concerns the edge in VC spending. and that Uber could disrupt a system It doesn’t have to be that way. that is already working well. Those “There are many [life-science sentiments haven’t endeared him to company] CEOs in Boston who the tech community.

would rather be living in New York,” buck ennis “I’m not even sure most politi- said Marc Tessier-Lavigne, presi- WHAT’S THE IDEA? Startup space near research institutions could fuel biotech, said Marc Tessier-Lavigne (top left). Shutterstock CEO John cians really understand what things dent of Rockefeller University on Orringer (top right) wants more public schools to teach coding. Andrew Kimball and Thelma Golden advocated for more public-private partnerships. drive [tech] or what impact it has,” See BIZ LEADERS on Page 27 See SILICON ALLEY on Page 24

November 25, 2013 | Crain’s New York Business | 3 IN THE BOROUGHS BROOKLYN Park Slope rises as power hub Home of de Blasio and other pooh-bahs shows off new clout

BY ANDREW J. HAWKINS

A little more than a month before ON HER TOES: Mayor-elect Bill de Blasio takes of- Martha Graham fice,it’s already happening.The cen- Executive Director ter of political gravity in the nation’s LaRue Allen vows the largest city is shifting away from company will not go back into debt. Manhattan’s Upper East Side and toward Brooklyn’s Park Slope. In the new world order that will dawn on inauguration day, Jan. 1, Central Park will be out, and Prospect Park will be in. Similarly, Manhattan’s prestigious Dalton When Martha met Sandy School will be supplanted as a name to drop for the upwardly mobile by

buck ennis Brooklyn’s Beansprouts Nursery School. Looking for a place for a It took 10 days to find that dress after the havoc caused by the flood doesn’t pull the com- power lunch? Forget midtown’s Storied Graham Center Hudson River engulfed the storage space of pany back into the despair she found it in when glitzy Regency Hotel and start Graham’s namesake dance company on 55 she joined in 2005. It took her about three years thinking seriously about Park Slope’s regains its footing Bethune St. during Superstorm Sandy.The gar- to erase $5 million in debt. The company has Little Purity Diner on Seventh Av- after storm devastation ment was ruined along with roughly 2,000 oth- been in the black since 2008. enue,where the coffee is low-octane, er costumes, sets and pieces of equipment, for a “We will rebuild on a triage basis,” declared the food forgettable, the decor drab, total of $4.2 million worth of damage. That’s Ms. Allen, whose upright posture hints at her but where Mr. de Blasio and his in- BY THERESA AGOVINO roughly equivalent to the dance company’s $4.1 past as a professional dancer.“We will not go into ner circle are all devoted patrons. million annual budget. debt.” As 12 years under a patrician, Martha Graham’s iconic “kick” photo features “It was the last costume we could reach,” said Her challenge is to raise about $1 million a Manhattan-centered leader come to the famed choreographer balancing parallel to LaRue Allen, executive director of the Martha year over four years to replace damaged goods, a close, even Mr. de Blasio & Co.’s the floor,her left hand at her brow,as she extends Graham Center of Contemporary Dance. “It along with several hundred thousand dollars to neighbors are struggling to come to her right leg into the air, freeing her light-blue was devastating.” fund new works.That’s in addition to the $1 mil- grips with the magnitude of the dress to create a graceful arc. Now Ms. Allen is working to ensure that the See MARTHA on Page 26 See SLOPE on Page 14

A drastic plan for plastic STATS AND THE CITY by Emily Laermer OVERSTUFFING: By 2022, every day at JFK airport will be like the Wednesday before Thanksgiving, according to a recent U.S. Travel Association report. de Blasio takes over Jan. 1. nicipal expense with a $4 million As the city debates Foam makers have been fighting revenue stream. a ban on foam the ban since Mayor Michael With about half of Dart’s $3.5 PASSENGERS who will travel through JFK, Newark Bloomberg proposed it in February. billion in annual sales coming from 1.3M+Liberty, LaGuardia and Stewart this Thanksgiving, containers, suppliers Michael Westerfield, corporate di- expanded polystyrene, and the down from 1.4 million last year pitch an alternative rector of recycling programs for prospect of other cities copying a Michigan-based Dart Container, New York ban, the company has PASSENGERS flying through all four airports in one of the largest makers of foam good reason to subsidize such a pro- 109.4M 2012, a 34% jump in a decade BY ERIK ENGQUIST cups, has spent much of the past gram.“If this fails, you know what it nine months here meeting with san- does to us as a company?”Mr.West- JFK’S passenger- To many coffee shops, take-out itation officials, the erfield asked. “It kills us.” 144% volume increase 2.2% joints and supermarkets, plastic mayor himself, coun- Dozens of municipal- the Wednesday before ADDITIONAL flight foam is a blessing. Light, insulating cil members, lobby- ities recycle plastic foam, Thanksgiving, compared delays nationwide the and cheap, it keeps coffee hot, ists and the city’s and about 70 have bans, with normal days. Wednesday before shrimp rolls crispy and eggs intact. plastics-and-metal but the choice in New Newark’s Thanksgiving, compared To the Bloomberg administra- vendor, Sims Metal York is complicated. The increase is with a typical day tion, environmentalists and recy- Management. Brooklyn facility that 208% PROJECTED annual clers, it’s a nightmare. Difficult to If city trucks Sims will open next month economic-opportunity recycle and potentially toxic, it dirt- would collect plastic to automatically sort metal, loss owing$30B to JFK’s inability to handle 20 million ies the city, costs taxpayers money foam from residents plastics and juice boxes won’t additional passengers by 2034 and sits in landfills for centuries. and Sims would sepa- be able to cull plastic foam

The two views are coming to a rate it, Mr. Westerfield istockphoto contaminated by food and AVERAGE round-trip head as the City Council decides pledged, Dart would pur- drink—so-called dirty foam. Sources: U.S. Travel Association, domestic airfare whether to ban plastic-foam food chase equipment to wash Absent that step, recycling Eno Center for Transportation, $415 Port Authority of New York and Thanksgiving weekend, up 7% containers or add the material,called and dry it and then buy it for the foam is impossible; hence, New Jersey, Travelocity from 2012 expanded polystyrene, to the curb- $160 per ton for five years, nearly Dart’s offer to wash it. The compa- side recycling program.The mayor’s twice what the city pays to put it in ny, founded in Michigan in 1937 ADDICTED TO NUMBERS? GET A DAILY DOSE AT @STATSANDTHECITY office wants a ban passed before Bill landfills, replacing a $2 million mu- See DRASTIC on Page 26 istockphoto

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Changing Lives Through the Gift of Education istockphoto Inventor or You can help! Please visit www.futuresineducation.org patent troll? facebook.com/FuturesInEducation @futuresinedu ack in the 1990s, an inventor named David Barcelou developed technology that he contends helped Bconnect ATMs to a newfangled thing called the Internet. He was just about to start building his own cutting- edge ATMs when 9/11 happened, and banks cut off his funding as they hunkered down to cope with that era’s recession. Now Mr. Barcelou is getting even. His company, Automated Transactions, has filed patent-infringement lawsuits against dozens of banks, demanding that each pay him for using ATMs that incorporate his ideas.

His targets tend to be small patent trolls.The attorneys general banks, such as Astoria Federal Savings of Vermont, Minnesota and Ne- and Buffalo Community Federal Credit braska have filed suits against them. Union. Retailers that offer ATMs, For banks presented with a suit including 7-Eleven and Stewart’s from Automated Transactions, the Shops, have also been sued. calculation is this: Is it more cost- “He’s nothing but a patent troll,” effective to duke it out in court or snarled Charles von Simson, an attor- settle quickly? Mr. Jacobs estimates ney who has defended banks sued a courtroom battle costs a bank up by Mr. Barcelou’s company. to $6 million.So most banks decide No way, responded Mr. to lay down arms and settle. Mr. Barcelou’s lawyer,Albert Jacobs:“My Jacobs won’t say how much his client is trying to get paid what he client has collected in settlements, deserves for ideas that he developed but John Funk, a lawyer who defends and patented.” the banks, estimated it’s no more Mr. Barcelou’s suing spree has than $5 million. caught the attention of regulators. One puzzling thing about Mr. The Federal Reserve recently Barcelou’s legal strategy is that he’s warned community banks that Au- pursuing small banks and leaving tomated Transactions has filed 60 alone giants such as JPMorgan patent-infringement suits against Chase and Bank of America,which banks. “Financial institutions presumably have done him much should be aware of this issue,” the greater financial harm because they Fed said. have lots more ATMs. Mr. Funk Patent-troll lawsuits have be- claimed Mr. Barcelou hasn’t sued come a big issue lately.The Obama them because the big banks have administration in June told the U.S. the resources to fight him in court Patent and Trademark Office to for years. make sure claims for new patents Mr. Jacobs disagrees with that aren’t overly broad, and the Federal analysis, adding, “I’m not going to Trade Commission is studying discuss my client’s legal strategy.” Ⅲ

INCREASE IN SHOPLIFTING and employee theft at 80%retailers since 2006, according to brokerage firm ConvergEx Group. The poor economy is one reason; better surveillance technology to spot crimes appears to be another.

6 | Crain’s New York Business | November 25, 2013 What are you thinking about? We’re thinking about how we can help make your enterprise safer – and smarter.

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began as an incentive package is now a $420 million program that retains an industry already captured by the state, a commission report argues. The analysis predicts that curbing the credits would boost tax revenue while revealing whether they make a difference in attracting productions here. It contends that New York has already made a concerted and successful commitment to wooing the film industry. Executives in the movie and film business vehemently disagree, noting the extreme mobility of the industry.

In 2005, the state introduced a 10% credit with a $25 million Hotel surcharge spending cap, and increased it to checking out? 30% with higher caps in 2010. Pri- vate investment, including more The balanced budget for fiscal than $100 million to construct 2015 announced last week by the state-of-the-art production facili- Bloomberg administration in- ties at Steiner Studios in the Brook- cludes $70 million from a city ho- lyn Navy Yard,has coincided. Stu- tel tax surcharge scheduled to ex- dio executives have said those pire Nov. 30. But at press time, the projects were based on an under- City Council had not introduced a standing that state tax breaks bill to extend the current rate of Thank You to would continue. 5.875% on room charges. Film production now brings an A spokesman for Christine estimated $5 billion in annual rev- Quinn, the council speaker, de- enue to New York City alone. The clined to comment last week, cit- commission, however, sees that as ing the absence of a bill from the evidence that tax incentives for the administration. But sources said Our Sponsors industry have gotten out of hand. Ms. Quinn was waiting to hear With Gov. Andrew Cuomo having from Mayor-elect Bill de Blasio and signed into law a major expansion the city’s hotel workers’ union, of the credit program this year,pro- which supported her in the De- CO-HOSTED BY: PRESENTING SPONSORS: CITY SUPPORTERS: duction companies with no inten- mocratic primary for mayor and tion of taking their business else- Mr. de Blasio in the general elec- where incur virtually no tax tion. A Hotel Trades Council liability, the panel claims. spokesman said he could not com- But media executives say pro- ment on a nonexistent bill. duction credits make it possible to The Hotel Association of New York work in the city. And Silvercup City, which represents hotel own- Studios CEO Alan Suna refuted the ers,has said it was given assurances notion that the credits are a bad when the surcharge was extended deal for the state. “Studies have three years ago that it would be al- shown that for every dollar spent lowed to expire, which would re- on these incentives, New York gets duce the tax to 5%. back somewhere from $1.99 to But there is little concern $2.33,” he said during a Crain’s among city officials that the sur- conference last week. “That’s bet- charge deters tourists, who arrived ter than a hedge fund.” in record numbers last year. Ⅲ

8 | Crain’s New York Business | November 25, 2013 Today’s the day Running your small business just got a little easier.

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PAIRING UP: Peter Lada’s company can EXECUTIVE MOVES help restaurants hire staff in as little as two days. Lyssé: Juliana Prather, 46, joined the slimming- clothing brand as president. She was previously vice president of strategy and licensing for Maidenform Inc. TargetCast tcm: Steve Minichini,43, was promoted to chief innovation and growth officer at the media agency. He will continue as president of interactive marketing. Refinery29: Peter Wang, 31, joined the fashion and style website as chief technology officer. He was previously senior vice president of product at Appssavvy. Traust Sollus: Gilbert A. Zimmerman Jr., 66, joined the wealth- management firm as managing director. He was previously executive vice president and chief operating officer at Brown Brothers Harriman Trust Co. Bank of Tokyo Mitsubishi UFJ: Michael Oka, 46, joined as managing director of its commodities and structured trade finance group, a newly created position. He was previously executive director at Banco Bilbao Vizcaya Argentaria. Tiger Group: Melissa Coopersmith,37, joined the asset-valuation and advisory services firm as managing director of national sales, a newly created position. She was previously senior vice president of business development at BMC Group. Daily News: Grant Whitmore,41, buck ennis joined as executive vice president of GOTHAM GIGS digital. He was previously digital vice president and general manager at Hearst Magazines. Sailthru: Ronald Brien, 40, joined the personalized marketing Cooking with matches communications technology provider as senior vice president of global marketing, a newly created position. He was previously senior vice Easy Pairings brings restaurateurs, staff together re president of global marketing at TagMan. Peter Lada is a matchmaker. ¶ The Hungarian- everybody else,” Mr. Lada said. ¶ This is a big Hearst Corp.: Jane Francisco, 46, joined ‘Your the media company as editor in chief born programmer in the early aughts worked at a problem in an industry known for turnover. Easy of Good Housekeeping. She was happiest startup that helped former high-school Pairings keeps a cache of résumés and quickly previously editor in chief of Chatelaine. classmates reconnect.The first company he co- sets up interviews with compatible restaurants. ¶ Marsh Inc.: Donald customers founded was a lesbian dating site called Grrrl Mr. Lada moved to Long Island City two years Bailey, 48, joined the insurance disappear Date. His latest venture, Easy Pairings, unites ago with his wife and their young daughter, and company as head of restaurateurs and their staff. ¶ Mr. Lada had the approached Red Egg restaurant owner Darren sales for its U.S. and for a early makings of an engineer turned entrepreneur. Wan with an idea to digitize menus to compile Canada division, a newly created while,’ As a child, he dismantled his toys; more recently, statistics on different dishes. But Mr. Wan had position. He was he dropped out of his graduate degree training at bigger fish to fry. ¶ “The digital menu wasn’t quite previously president said of emerging businesses at the Allstate Louisville. “Maybe when I get old I will mellow his cup of tea, so to speak, but our talks evolved Corp. out, go back and finish,” he mused. ¶ Easy into his biggest pain of running a restaurant: Holliday Fenoglio Fowler: Andrew co-founder Scandalios, 45, was promoted to co- Pairings emerged from the Entrepreneurs staffing,” Mr. Lada said. ¶ The two went into head of the New York office for the Peter Lada Roundtable Accelerator this year and is helping business together and hope to expand nationally. real estate advisory firm. He will about two dozen restaurants fill positions in as The firm estimates its model could serve about continue as senior managing director. Kramer Levin Naftalis & Frankel: John little as two days, rather than two weeks. ¶ “The one-third of the country’s labor pool. ¶ Mr. Lada Coffey, 57, joined the law firm as chair owner had to post an opening, sit down with a says Easy Pairings is similar, in a sense, to his of complex litigation, a newly created position. He was previously co- laptop, see who matched his restaurant and then earlier ventures. “Your happiest customers founder and managing director at try to get this person in while paying overtime for disappear for a while,” he said. —joe anuta BlackRobe Capital.

10 | Crain’s New York Business | November 25, 2013 HNTB Corp: Gregory Le Frois, 56, was FXFOWLE Architects: Stephan practice group, a newly created position. promoted to vice chair of the toll market Dallendorfer, 50, was promoted to He was previously a partner at K&L CORPORATE LADDER sector at the infrastructure solutions principal. He was previously a senior Gates. firm, a newly created position. He was associate. Pryor Cashman: Daniel J. Scott, 36, joined previously vice president and director of Muss Development: the law firm as a partner in its trust and its national toll facilities group. William S. Bergman, estates group. He was previously a SOTHEBY’S NAMES CFO TO Tarek Hatab, 50, joined as project 38, joined as vice partner at Chadbourne & Parke. director. He was previously senior vice president of leasing. Bracewell & Giuliani: Glen Kopp, 38, IMPROVE FINANCIAL PICTURE president at Metron Inc. He was previously joined the law firm as a partner. He was AMID SHAREHOLDER PRESSURE to improve its bottom line, Sotheby’s, the New OTC Markets Group Inc.: Neal Wolkoff, 58, commercial leasing previously an assistant U.S. attorney in joined as chairman of the board. He will manager at Rose the Southern District of New York. York-based auction house founded in London in 1744, hired Patrick S. continue as chief executive at Wolkoff Associates Inc. Karbone: Jonathan Burnston, 29, was McClymont (below) as its chief financial officer starting Oct. 7. He replaced Consulting Services. Cozen O’Connor: promoted to partner at the William S. Sheridan, who was with the company for 17 years. Thornton Tomasetti: Carl Doebley,63, Martin F.Gusy, 36, joined the law firm environmental and energy research and The auction house has focused on wealthier clients and private art sales joined the engineering firm as senior as chair of the international arbitration advisory services firm. He will continue as the market has heated up. A Warhol auctioned by Sotheby’s in November vice president. He was previously vice practice group. He was previously a as director of energy and environmental fetched an artist record of $105 million. But salary and president at TranSystems Corp. partner and head of the litigation and markets. Meredith Corp.: arbitration group at Gusy Van der Jacques Pouhe, 33, was promoted to dealer costs have also grown. Sotheby’s narrowed its Christine Guilfoyle,45, Zandt, which he co-founded. partner. He will continue as director of third-quarter loss with a 58% increase in revenue, to was promoted to Matthew Weldon, 33, joined as counsel. renewable energy markets and $107.9 million, compared with a year earlier. Income senior vice president He was previously an associate at Gusy environmental commodities. before taxes was down 22%, to $48.8 million, and publisher at Better Van der Zandt. Littler Mendelson: Denise Backhouse, 52, compared with the first nine months of 2012, Mr. Homes and D’Agostino Levine Landesman & joined as a shareholder. She was McClymont reported in his first earnings call Nov. 11. Lederman: Gardens and group Susan Scharbach, 58, joined previously of counsel at Morgan Lewis The leadership change comes after hedge fund publisher of Meredith the law firm as special counsel, a newly & Bockius. Women’s Group at the created position. She was previously Sheraton New York Times Square Hotel: Third Point increased its stake in Sotheby’s to publishing company. She was previously deputy bureau chief of the real estate Terry Lewis, 52, joined as general 5.7%. According to an Aug. 26 SEC filing, vice president and group publisher of finance bureau at the New York State manager. She was previously general Daniel Loeb, Third Point’s chief executive, Every Day With Rachael Ray. Attorney General’s Office. manager of the Westin New York Times was seeking “potential changes of Steve Bohlinger, 50, was promoted to AEG Facilities: Steve Square Hotel. strategy and leadership.” Sotheby’s The Cut: publisher of Every Day With Rachael Rosebrook, 46, was Isabel Wilkinson, 27, joined the has said the CFO change was unrelated Ray. He was previously publisher of promoted to general fashion and lifestyle website as senior EatingWell. manager of Barclays editor. She was previously fashion and to shareholder activism. Tony Imperato, 52, was promoted to vice Center. He was arts editor at The Daily Beast. Mr. McClymont, 44, a graduate of president and managing director of previously vice —eva saviano Cornell University, was most recently a Meredith 360°. He was previously vice president of partner and managing director at president and publisher of Better Homes operations for the EXECUTIVE PROMOTIONS Goldman Sachs, where he provided and Gardens. arena. The fastest way to get an announcement into Brown Rudnick: strategic advice to clients, including Jennifer Marder, 42, joined as national Crain’s is to submit it online. Fill out the form Sotheby’s. Mr. Sheridan will remain at advertising manager for More magazine. Alejandro Fiuza, 48, joined the law firm at www.crainsnewyork.com/section/ She was previously advertising director as a partner in its corporate practice executive_moves. The Executive Moves column Sotheby’s through January to support the at Women’s Wear Daily. group and chair of its Latin American is also available online. transition. —EVA SAVIANO mcmullan patrick

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November 25, 2013 | Crain’s New York Business | 11 OPINION CRAIN’S NEW YORK BUSINESS

Let the city open its gates editor in chief Rance Crain publisher, vp Jill R. Kaplan t’s tempting to throw up one’s hands at years away. Immigration reform would help now, when the EDITORIAL editor Glenn Coleman congressional dysfunction and relegate pro-growth economy needs it. managing editor Jeremy Smerd Reform is essential in any case: If international talent deputy managing editors Valerie Block, immigration policies to Washington’s growing pile Erik Ipsen of lost causes. But for New York City, the stakes continues to migrate away from the U.S., New York City will assistant managing editor Erik Engquist remain at a competitive disadvantage to other global news producer Amanda Fung are too high for our business and political leaders contributing editor Elaine Pofeldt not to bolster the small bit of momentum for corporate capitals. columnists Greg David, Steve Hindy, Alair Townsend The need to bring in skilled workers is self-evident and crain’s health pulse editor Barbara Benson action now in the capital. senior reporters Theresa Agovino, Crucial industries here depend on importing talent but uncontroversial. How to handle the low-skilled or Aaron Elstein, Lisa Fickenscher, Matthew Flamm, are hamstrung by overly restrictive federal law.Too often, the undocumented, however, is politically toxic. Still, the Daniel Geiger, Adrianne Pasquarelli I reporters Joseph Anuta, Chris Bragg, most innovative workers on the planet are denied visas, and business community needs a comprehensive solution Andrew J. Hawkins, Thornton McEnery reporter/videographer Ken M. Christensen promising foreign students get a ticket home along with because employers of all sorts depend on hardworking web reporters/producers Marine Cole, their diplomas. immigrants, who have Nazish Dholakia, Irina Ivanova, Nicholas Wells The high-tech sector is hurt the most, but a shortage of long been integral to art director Steven Krupinski Employers must deputy art director Carolyn McClain skilled engineers, developers and other tech-savvy employees the economy. staff photographer Buck Ennis copy desk chief Steve Noveck is limiting all of our major industries—finance, media, keep pressing The business world copy editor Thaddeus Rutkowski advertising, retail, health care, education and more—because should advocate data editor Suzanne Panara Congress to fix assistant data editor Emily Laermer each has vast potential to gain from technology.“We want collectively for a broad researchers Elena Popina, Eva Saviano the highly educated to come here,” Jeff Bewkes, chairman immigration piece of legislation. We ADVERTISING, MARKETING AND PRODUCTION and CEO of Time Warner, said at Crain’s Future of New are confident that senior account managers Irene Bar-Am, public support for it David Harkey, Jill Bottomley Kunkes, York City conference last week. “A sensible immigration Courtney McCombs, Suzanne Wilson policy is probably the No. 1 thing that would jumpstart will continue to director of custom content Trish Henry increase and that sales coordinator Lauren Black growth around the country and, by extension, in New York.” events coordinator & scheduler It would be ideal if the city’s schools—not to mention the eventually enough members of Congress will see passing it Alexis Sinclair credit Todd J. Masura (313-446-6097) nation’s—could produce an ample supply of such talent. And as in their own interest. director of audience & content we must all continue to work toward that. It would be better, of course, if politicians invariably put partnership development Michael O’Connor senior marketing manager But with a high percentage of the city’s high-school the nation’s interests first. But until that utopian moment, Catherine Schutten graduates failing to finish college, and their counterparts businesses should push them to do what is needed and what director of conferences & events Courtney Williams across the country faring no better, achieving that goal is is right. reprint sales manager Lauren Melesio production and pre-press director Simone Pryce advertising production manager CRAIN’S ONLINE POLL COMMENTS Suzanne Fleischman Wies ONLINE AND INTERACTIVE SERVICES senior web developer, interactive Chris Tumminello The power of five TO SUBSCRIBE: For print and digital subscriptions or customer service, e-mail [email protected] or call 877-824-9379 (in the U.S. and Canada) or 313-446-0450 (all other locations). $3.00 a copy for the print edition; or $99.95 one year, $179.95 two years, for print subscriptions with digital access. www.crainsnewyork.com/subscribe

bloomberg news TO ADVERTISE: bloomberg news Keith Wright, Frank Seddio, Joe Crowley, Carl Heastie, John Gulino, Contact Lauren Black at SHOULD THE STATE END Manhattan Brooklyn Queens Bronx Staten Island [email protected] or call 212-210-0736. THE TAX EXEMPTION ON www.crainsnewyork.com/advertise INEXPENSIVE CLOTHING? COUNCIL’S REAL BOSSES York City Council speaker. municipal government. FOR INFORMATION ON OUR EVENTS: Loyal council members from —larry penner Contact Courtney Williams at Your Nov. 19 story on the new each of their respective organi- Great Neck, N.Y. [email protected] or 212-210-0257. Yes. The exemption benefits the wealthy, who www.crainsnewyork.com/events spend more on clothing. City Council’s emerging leader- zations will follow their advice ship (“In race for speaker, a new and vote for the candidate they TO CONTACT THE NEWSROOM: No. Sales tax may be the only tax paid by poor BRATTON FILLS BILL kingmaker”) is wishful think- sponsor. In return, everyone will 711 Third Ave., New York, NY 10017-4036 households, especially those in New York City. ing. The 2001 generation of so- share in the spoils of victory. Re “Bratton says no word on editorial phone: 212.210.0277 Date of poll: Nov. 19 called progressive reformers Besides the speaker’s office, NYPD job yet” (Crains fax 212.210.0799 talked the talk but didn’t walk there are the chairs of various NewYork.com): I can’t imagine Entire contents ©copyright 2013 Crain Communications Inc. 130 votes All rights reserved. ®CityBusiness is a registered trademark the walk. Like faithful lapdogs, City Council committees and a better choice for New York of MCP Inc., used under license agreement. they followed direction from employment opportunities for Police Department commis- their respective county bosses. both the speaker’s office and sioner than Bill Bratton. He CRAIN COMMUNICATIONS INC. BOARD OF DIRECTORS It is the five Democratic supplemental staff assigned to has proved his skill and com- chairman Keith E. Crain president Rance Crain Party county leaders—state council members, along with mitment to lowering crime treasurer Mary Kay Crain Assemblyman Keith Wright of the usual lulus for chairing while establishing a better rela- Cindi Crain 78% 22% Manhattan, Frank Seddio of council committees and fund- tionship between the NYPD executive vp, operations William Morrow No Yes Brooklyn, Rep. Joe Crowley of ing for future member items. and the various communities it executive vp, director of strategic Queens, state Assemblyman Everyone will get a piece of serves. He knows the depart- operations Chris Crain Carl Heastie of the Bronx and the pie at taxpayers’ expense. ment without being a current senior vp, group publisher David Klein John Gulino of Staten Island Today’s reformers quickly “insider” resistant to change. I vp/production, manufacturing David Kamis —who will meet behind closed morph into clubhouse regu- hope he gets the call. founder G.D. Crain Jr. (1885-1973) doors to decide the next New lars. Such is the nature of —fred chairman Mrs. G.D. Crain Jr. (1911-1996) secretary Merrilee Crain (1942-2012)

FOR THIS WEEK’S QUESTIONS: CRAIN’S WELCOMES SUBMISSIONS to its opinion pages. Send letters to [email protected]. Send columns of 475 Go to www.crainsnewyork.com/poll to have your say. words or fewer to [email protected]. Please include the writer’s name, company, address and telephone number.

12 | Crain’s New York Business | November 25, 2013 much, but it may mean the differ- ence between two meals a day and Cutting food stamps three—or facing the end of the month with an empty larder. This hypothetical family mirrors fairly is needlessly cruel closely the average monthly house- hold benefit of about $276. Intellectually, I understand how hat should we make of the fact that more any benefit can affect work choices, IN THE FACE OF ADVERSITY, than 47 million Americans are beneficiar- but to use the theoretical disincen- TIME WARNER CABLE BUSINESS CLASS ies of the Supplemental Nutrition Assis- tive to work as a pretext for cutting the program seems nuts to me. HELPS BUSINESSES WEATHER THE STORM. tance Program, aka food stamps? I am also not aghast at estimates There are two ways to look at that enor- that food-stamp fraud costs $750 It’s no secret business continuity planning is critical in and helps ensure that calls connect when and where million a year. That is only about today’s ever-changing business environment. Ensuring customers intend. mous caseload. One reaction is to conclude that many people business continuity is a visible way of not only meeting W 0.9% of program costs.Any waste or TWCBC Trunks make it simple to put a reliable voice customer expectations, but also helping safeguard a must be abusing the program. People should feed themselves solution in place that is easily managed through a us- abuse is bad, but the sum bears no company’s reputation in a highly competitive market- er-friendly customer web portal that is available 24/7. and their families by working rather than relying on taxpayers relationship to the billions some in place. Being prepared for the unexpected is vital to In the event of an unplanned outage or during peak Congress are hoping to cut from the the success of any business. In 2012, Hurricane Sandy calling periods, TWCBC customers can use Alternate proved this statement to be true. to do so. The program acts as a dis- program. Complaints that someone Routing or Trunk Overflow to have inbound calls routed incentive for people to look for knows someone who saw a person Hurricane Sandy went on record as the most destruc- to another location, without ever having to call techni- better-paying jobs that will reduce buying king-crab legs with food tive storm of the Atlantic hurricane season and it be- cal support. In addition, TWCBC’s flexible options allow their benefits. The program cost stamps substitute for analysis and came the second-costliest hurricane in United States customers to choose a voice solution that can meet the nearly $80 billion in 2012 and common sense. history. This storm was yet another reminder of the challenging demands of today and is highly scalable for importance of reliable voice and data communications the uncertainties of tomorrow. should be cut back. About 1.9 million New York and the need for seamless connectivity. But business Customers who choose TWCBC have the added benefit of Another response is to be ap- City residents currently receive continuity is not just about historic, high-profile di- getting all their communication services from a single palled that our economic situation is food stamps, a figure that also re- sasters; it’s about being ready for anything that can provider – one with an outstanding record of reliability cause costly disruption to a business. That’s where so bad and many wages so low that flects the impact of Hurricane and award-winning service. Time Warner Cable Busi- Time Warner Cable Business Class Voice Services can nearly 15% of Americans are poor Sandy. Many of them also rely on ness Class ranks “Highest in Customer Satisfaction with help turn the tide. by the official measure.The poverty private food banks and feeding pro- Large Enterprise Business Wireline Service” in the J.D. threshold for a family of four is grams, especially at the end of the Time Warner Cable Business Class (TWCBC) offers Power 2013 U.S. Business Wireline Satisfaction Study. $1,963 a month; $23,550 a year. Af- ALAIR TOWNSEND month. Pantries are unable to meet secure and reliable Voice Services that leverage In- TWCBC’s reliable, local and dedicated support special- ter shelter costs, there isn’t a lot left demand and are turning away hun- ternet Protocol (IP) technology to route calls over its ists are available 24/7 to help ensure customer needs extensive, fiber-rich network. Calls are not routed are met – when they need help the most. for food, transportation, clothing, gry people. All are now coping with across the public internet and TWCBC does not rely Let a TWCBC communications specialist help you imple- household supplies and the like. It’s four mouths. Prime rib won’t be on a recent $5 billion cut in the food- on the local phone company for “last-mile” access in ment a scalable communications solution and assist you delivering calls to its customers. Both the technol- a mean existence. The poverty pop- the menu. Let’s say the family’s pri- stamp program. Worse is coming, in preparing for tomorrow. For more information, visit ogy utilized and its network ownership gives TWCBC ulation and the food-stamp case- mary breadwinner makes $10 an with the Senate proposing cuts of business.twc.com or call 866-906-3250 to learn more. load are about equal, which means hour—well above the federal mini- $4 billion and the House $39 billion superior control over the quality of its Voice Services that most of the poor are getting at mum of $7.25 but, at less than over the next decade. BUSINESS.TWC.COM least some help buying food. $21,000 annually, still below the Thanksgiving will be grim for The maximum monthly food- poverty line. The family would re- many of our neighbors. We can do stamp allocation for a family of four ceive $264 in food stamps a better than this.We must reject gra- is $632—about $21 a day to feed all month—less than $9 a day. It’s not tuitous meanness.

name only three areas—emerged from the session.(See story,Page 3.) How City Hall can But the key to implementing any of these ideas is the person Mayor Bill de Blasio will appoint as the deputy work with business mayor for economic development. This year is hardly the first time the city elected a mayor with few solution exists for the demands by city workers for ideas about how to grow the econo- my. Michael Bloomberg offered retroactive pay raises. The private sector can spur only the most superficial economic economic growth if Bill de Blasio embraces the program in 2001. It was the ap- best ideas from key industries.Business leaders are pointments of Dan Doctoroff as enormously cautious about their criticisms of the deputy mayor and Amanda Burden as planning commissioner, both Aincoming mayor. Those are three crucial takeaways from last with highly developed ideas on week’s Future of New York City 2013 conference sponsored by what to do, that gave Mr. Crain’s and the Partnership for New York City. Bloomberg a strategy for the local economy. ● How to solve the retroactive-pay prob- Here’s a reason to hope this can lem. Everyone but the city’s labor happen. No one knows the impor- unions and the think tanks funded by tance of these jobs more than Carl unions agree there is no financially Weisbrod, the co-chair of Mr. de responsible way to satisfy demands Blasio’s transition effort, and he will for retroactive pay for municipal make sure the candidates have ideas workers who’ve worked for several that will work.With luck,his recom- years without a contract or raises. mendations here will be heeded. There isn’t $8 billion (the amount ● How to play nice with the new admin- needed to match inflation, reports istration. Most of the top business- the Citizens Budget Commission) people who spoke at the conference or even $3 billion (a possible com- went out of their way not to be con- promise amount, says the Indepen- GREG DAVID troversial. One example: There was dent Budget Office) available. no mention of the recent defeat of Still, city finance guru Carol the crucial midtown east rezoning O’Cleireacain noted at the confer- been used in the past and won’t raise and the need to push it through the ence it would be possible to offer a the wage base to stoke future deficits. next administration—even when one-time payment (total cost:$1 bil- ● How to grow the local economy. A the topic of the city’s real estate fu- lion to $2 billion) paid for by one- compelling vision of how to im- ture was discussed. Let’s hope this time revenue (such as the money prove the jobs picture—by using the approach doesn’t last very long, be- generated by the latest taxi- city’s clout to clear obstacles to tech, cause if it does, then key issues will medallion sale). This approach has the creative sector and biotech, to disappear from the agenda.

November 25, 2013 | Crain’s New York Business | 13 IN THE BOROUGHS BROOKLYN

TOURO COLLEGE GRADUATE SCHOOL OF BUSINESS Slope rises as power center Continued from Page 3 change and to get their bearings in the new political world. “Is Purity Diner the new Re- gency?” mused Jonathan Rosen, a top de Blasio communication and policy strategist, as he tucked into a plate of eggs, toast and sausage and sipped the aforementioned watery coffee at the Purity on a recent morning. “I like to joke that’s true, but probably not.” OK, but is Park Slope having its stardust moment? “Absolutely,” he said. ACCELERATE YOUR Sure, Manhattan will remain the borough of choice for blue bloods, tech billionaires and titans of Wall PATH TO SUCCESS Street, but perhaps not for mayors. Mr. de Blasio is said to be consider- ing keeping his Park Slope address, With the Practical MBA and MS rather than decamping to Gracie Mansion on the Upper East Side. Degrees in Business It’s an idea whose time has come,in- sist some of his big-shot neighbors. Native wisdom de blasio nyc de s Dedicated, well-regarded faculty “Park Slope’s a great neighbor- PRIDE OF PLACE: Mayor-elect Bill de Blasio with his wife, Chirlane McCray, and their son, hood,” said Sen. Chuck Schumer, Dante, in front of the family’s Park Slope home, miles from Gracie Mansion. s Affordable tuition noting that he’s lived in the area since the mayor-elect was still s Flexible course schedules a youngster growing up in Massa- lyn Navy Yard, now overseeing the Asked if Mr. de Blasio could help s Small classes chusetts. transformation of Industry City in make the neighborhood more liv- “If I were to be mayor,” intoned Sunset Park; Kyle Kimball (no rela- able,Mr.Master said,“Let’s hope so.” s Mayor’s scholarship for qualified New York’s senior senator, “I’d want tion), president of the city’s Eco- Mr. Master said he wished that New York City Employees to stay in my nice house in Park nomic Development Corp.; and Fourth Avenue’s rezoning had hap- Slope.” Louisa Chafee, deputy secretary for pened on Mr.de Blasio’s watch.“Then And why not? There, the neigh- health and technology to Gov. An- we would have inclusionary zoning bors are also a big part of the draw. drew Cuomo, among many others. [for affordable housing] as a mandat- In addition to Messrs. Rosen and Ironically for many of Mr. de Bla- ed part of the deal,” he added. OPEN HOUSE FOR Schumer,Park Slope is also home to sio’s neighbors, the presence of a sit- John Banks III, a vice president at ting mayor—even one who ran on a Cue the eye-rolling SPRING 2014 CLASSES Consolidated Edison Inc. and an promise to fix income inequality—is Mr. de Blasio has yet to take of- adviser to Mr. de Blasio’s transition likely only to exacerbate one of the fice, but the eye-rolling has already Tuesday, December 3, 2013 - 6:30 PM team; Dan Cantor, executive direc- neighborhood’s biggest problems: its begun around the city about just 65 Broadway, 2nd Fl., New York, NY 10006 tor of key de Blasio backer the affordability,or lack thereof. Rent for what Park Slope says about our new Working Families Party; Patrick a two-bedroom apartment averages populist political maestro. After all, RSVP to 212-742-8770 Ext: 2401 Gaspard, the U.S. ambassador to $3,000 to $4,000 a month,and an av- Park Slope, with its mix of meticu- South Africa and Mr. de Blasio’s erage one-bedroom condo could set lously restored brownstones, or Email [email protected] closest political confidant;Mark Pe- you back as much as $1 million.True, stroller-choked sidewalks and Stal- ters, the campaign’s treasurer, who the Slope’s median household in- inist food co-ops, ranks as a gentri- served alongside Mr. de Blasio on come is $74,518—about a third more fication archetype—if not punch the school board in the 1990s; and than the citywide figure—but at line. But if the new mayor can rack FOR MORE INFORMATION VISIT: Brad Lander, co-chair of the City those prices, adequate housing is a fi- up some early victories for the peo- www.touro.edu/gsb Council’s Progressive Caucus and nancial stretch for most people. ple of New York, his neighbors will an early supporter. “The prices are just ridiculous,” be the first to pat him on the back. A host of other people of power said Bob Master, political director “It’s pretty well understood that if also live nearby, including for the Communications Workers de Blasio wins universal prekinder- MaryAnne Gilmartin, CEO of de- of America District 1, co-chair of garten,” quipped one politically con- veloper Forest City Ratner; Andrew the Working Families Party and a nected neighbor, “he’ll never have to Kimball, former head of the Brook- Park Slope resident since 1991. do shifts at the food co-op.” Ⅲ

and Recre- layout allowed a veritable stream of FROM ation com- hard, leather-covered cricket balls AROUND pleted the to sail over the park’s 16-foot-high renovation of fence. THE CITY the ball fields Within days, complaints began to improve landing on desks at Community drainage in Board 10. In response, late last year Touro College is an Equal Opportunity Institution QUEENS the park, Frank Dardani, chairman of the which community board’s park commit- Residents say park stretches tee, reached out to the Parks De- fencing not cricket from 80th to partment for relief. “The depart- 88th streets ment sent someone to evaluate the After complaints from the commu- just west of JFK International Air- problem and then ordered the ma- nity board representing the area port. As part of the reconstruction, terial,” he said. As of Nov. 12, eight around Tudor Park in Queens that the cricket pitch was shifted slight- feet of netting had been added to hard-hit cricket balls had become a ly to eliminate an overlap with a the fence, and area residents were health hazard for residents, a higher softball field, and to give the area’s heaving a sigh of relief. “This fence has finally gone up. increasing number of mostly South shouldn’t be a problem anymore,” Problems began in late 2012, af- Asian and West Indian cricketers a said Mr. Dardani. ter the city’s Department of Parks bit more elbow room. But the new —marine cole

14 | Crain’s New York Business | November 25, 2013 SMALL BUSINESS INSIDE The List NYC’s largest business improvement districts PAGE 18 ‘They seem to care more about self-expression than social approval’ REPORT —Wharton School Professor Adam Grant, on millennials, Page 21 Lights, The young and restless camera,

TALENT SPOTTER: job inVNT’s Scott Cullather put Alexandra Mercurio in charge of a brand- interview development project. Boom in video hiring creates growth for startups

BY EILENE ZIMMERMAN

When Ryan Zagata needed to hire a director of public relations and marketing this year for the Brooklyn Bicycle Co.,which sells urban bikes to dealers in the U.S. and abroad, he tackled the job from his kitchen counter. Each night, he sat down to re- view videos recorded and sent to him by HireArt, a platform that finds candidates and allows em- ployers to screen them via video interviews.He wound up looking at 40 one-minute videos of can- didates and ultimately met three people in person—one of whom he hired for the company about nine months ago. “She’s a rock star,” said Mr. Zagata, who says his eight-person business in Williamsburg is profitable but declined 47% COMPANIES with to share rev- 100 employees or enue figures. fewer that have Mr. Zaga- used video ta is one of a interviews growing number of 87.6% business own- ORGANIZATIONS ers and execu- that cite lower travel costs as the tives turning top benefit of to video inter- video interviews viewing to Source: GreenJob streamline Interview survey, 2012 the hiring process. A study in August by administrative staffing firm buck ennis OfficeTeam showed that 63% of human-resource managers in the tech-savvy employee came up with a GEN ‘ME’ a problem: It needed young workers U.S. conduct employment inter- Execs find it isn’t slogan inspired by Twitter-speak. more than they wanted to stay at views by video, up from only 14% easy to attract and “It won us the business,”said Scott Most ‘entitled’ generation: inVNT. After miscommunications a year ago. Cullather, global managing partner at 68% with two young workers led to missed “More companies are using lead the millennial the firm, headquartered in Manhat- deadlines and ultimately their depar- video interviews to evaluate job talent they need tan. “The product launches next 51% tures, Mr. Cullather concluded that applicants because it saves them spring with inVNT billings of ap- he needed to fine-tune his culture if both time and money,”said Daryl proximately $700,000. When we in- 32% the newest generation of employees Pigat, manager of OfficeTeam’s BY ELIZABETH MACBRIDE clude millennials in a brainstorming was going to thrive—and stick with Wall Street location.Many appli- session, we get things we otherwise the firm. cants also appreciate the conven- Not long ago, during the brainstorm- don’t.” The realization was something of ience of interviewing from their ing for a major pharmaceutical launch That wasn’t always the case at Gen Y Gen X Boomers a shock.Mr.Cullather,49,had found- own homes, he says. at events/communications agency inVNT.A few years ago,management Portion of respondents in June 2013 ed inVNT in 2008 after 18 years in the Mr. Zagata, busy wearing inVNT, a young production coordi- at the profitable 45-employee firm, Ernst & Young survey who said they business, in order to create the kind of many hats at work, liked the fact strongly or somewhat agreed that a nator’s idea changed the course of the which has about $26 million in annu- generation demonstrates this place where he himself would like to that he could weed out candidates whole campaign midstream. The al revenue, realized the company had characteristic See DRAWING on Page 21 See VIDEO on Page 16

November 25, 2013 | Crain’s New York Business | 15 REPORT SMALL BUSINESS Video-hiring boom creates growth for startups

Continued from Page 15 still an interview, so I anticipated profitable, and sales are growing market-research firm Aberdeen who didn’t seem right for the start- some professionalism.” about 20% month to month, said co- Group in Boston,and they have a lot up instantly. “When you interview Demand from businesses like the founder Elli Sharef,a former McKin- of venture capital behind them, said someone, you know in the first 30 Brooklyn Bicycle Co.has created op- sey & Co. management consultant. Madeline Laurano, research direc- seconds if they are worth the time— portunities for companies such as tor in the human-capital manage- but even if they aren’t the right fit, Manhattan-based HireArt, the five- ‘Hot market’ ment practice. “It’s a very hot mar- you are on the hook for an hour,”Mr. employee firm that posted Mr.Zaga- HireArt is part of a wave of start- ket,” she said. Zagata said. He appreciated that ta’s job listing. It helped him fashion ups nationwide that act as digital Video interviews work especial- benefit when viewing the video of interview questions and screened ap- hiring middlemen, providing video ly well with younger, Gen-Y candi- one candidate who didn’t make the plicants for him, asking those who interviews of candidates. One to dates, said Ms. Laurano. “They are cut. “Ten seconds into one of the met criteria he set to do a video inter- two new video-interview compa- used to technology, whether it’s first videos, the guy’s cat is crawling view. Two-year-old HireArt, which nies enter the market every few video, mobile or social,” she said. over his shoulder,” he said. “This is charges $595 per month per job, is months, according to data from “It’s part of their personal experi- buck ennis ROLLING: Ryan Zagata uses video interviews to streamline hiring at Brooklyn Bicycle Co.

BUSINESS OWNERS, ence, and they have come to expect join the thousands of New Yorkers who it from employers.” Yet there is concern that using a have reduced their energy use, gotten video interview to screen candidates millions of dollars in rebates and could pose legal risks to employers. incentives, and helped the environment. Donald C.Dowling,a partner in the employment law practice at White & Case in Manhattan,said some at- torneys believe video interviews in- crease the risk of a discrimination claim, because certain traits invisi- ble on a résumé are visible on cam- era—like race, age or disability. 1-877-870-6118 But Mr. Dowling disagrees, be- conEd.com/GreenTeam cause in traditional interviews a can- didate is also visible. Most firms that outsource, he noted, require an in- demnification agreement to be signed for protection, in case an out- side provider commits discrimina- tion without the employer’s knowl- edge. That is because the hiring company is ultimately held responsi- ble.“That way,if the employer is sued and loses money, the video company has to pay them back,” he said. Many more metrics Greater acceptance of video in- terviews has also created opportuni- ties for tech firms, such as Manhattan-based Take the Inter- view, which offers an interview management platform that incor- porates video, serving clients from rapidly growing startups to big cor- porations. One of the firm’s selling points is helping companies track interviewing and hiring metrics, like “time to fill” for particular jobs and cost per hire, using real-time data. Depending on the number of features a company uses and how much hiring it does, the cost for TTI’s software can range anywhere from $10,000 to $120,000 a year. The 21-employee startup has I GOT raised $3.5 million from StarVest Partners in New York City and Emerald Stage 2 Ventures in Philadelphia. Chief Operating Of- ficer Ty Abernethy declined to dis- close profitability or revenue, but ENERGY said the company has increased rev- enue sixfold so far this year over last. TTI helps organizations use its technology but doesn’t do any inter- viewing or screening. EFFICIENT TTI also offers live video inter- viewing,tapping into a rapidly grow- WITHOUT BREAKING A SWEAT ing trend.“Give it another two years, and it’ll be commonplace,” Mr. Abernethy said. Millennial candi- dates who grew up consuming video BUSINESS OWNERS, GET ENERGY FIT TODAY. content “really get this. It’s an exten- sion of how they live their lives.” Ⅲ

16 | Crain’s New York Business | November 25, 2013 Don’t worry about payroll. Worry about the new guy using your favorite coffee mug.

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RETAIL’S TOP FIVE THE SCOOP TRENDS Business improvement districts with the largest number of retailers: 47th Street-The Diamond District his fall, the Garment District Alliance tripled its number of LION’S SHARE side-street lights and upgraded its furniture in the out- Portion of total dollars allotted for 2,600 BID assessments citywide: door space at Broadway Plaza. Chinatown District Management Association “It’s not your grandfather’s garment district anymore,” said Barbara Blair Randall, president of the business im- 1,200 Tprovement district. The district’s tenancy is now less than 60% fash- Alliance for Downtown New York ion companies, and the shutters no longer come down on nights and 88.5% 1,030 weekends. “Our challenge is to change the perception of the district, Top 25 BIDs East Midtown Partnership and the best way to do that is with streetscape improvement,”she said. The garment district’s BID (No. 5 on Crain’s list of the city’s largest 818 BIDs) will see its 2014 budget jump $2 million,to $7.8 million,in 2014, Grand Central Partnership and it isn’t the only one with more funding to make changes. Seven of 11.5% 807 the city’s 25 largest BIDs reported an assessment-budget increase in Remaining 42 BIDs 2013 from a year earlier, reporting a median gain of 21%, according to data provided to Crain’s by the Department of Small Business Services. BLOCK BUSTERS “There’s a slight uptick this year,given that it’s the end of the admin- istration,and there is slightly more in the asking,”said James Mettham, Business improvement districts encompassing the largest number of city blocks: assistant commissioner in the neighborhood development division at SBS. The increases must be approved by the BID’s board of directors and SBS, and are funded by district merchants and property owners. Often, a rise in funding stems from an increase in the number of lo- cal businesses.This is the case for the Alliance for Downtown New York (No. 1), whose annual assessment rose 21% for 2013, to $15.8 million. The lower Manhattan group expects to see 400 new stores in the next few years, as retail space at Pier 17 and Brookfield Place begin opening up.

Other BIDs use their additional funding to cover public program- photos: buck ennis ming expansions, increase sanitation services and pay for higher insur- ance costs. “The momentum that these business improvement districts have will continue,” said Mr. Mettham. “We like them to raise the bar Chinatown145 District Alliance113 for Downtown Grand70 Central East48 Midtown Village44 through innovative ideas and programming.” —emily laermer Management Association New York Partnership Partnership Alliance

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18 | Crain’s New York Business | November 25, 2013

THE LIST NYC’s Largest BIDs

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HOW TO HELP YOUNG WORKERS Drawing millennial talent AT YOUR COMPANY THRIVE Continued from Page 15 Mr. Cullather instituted a limitless generations. Adam Grant, a man- CREATING CROSS-GENERATIONAL TEAMS for projects can spark innovation and work. He’d introduced an innova- paid-leave policy. agement professor at the Wharton mentoring opportunities, experts say. Here are some other steps to help your tive employee stock-ownership plan He and his management team School of the University of Pennsyl- youngest workers grow. as a big perk. If that weren’t enough also make a concerted effort to com- vania, argued in a LinkedIn post a ● Bring back shadowing. Creating a formal program to allow younger to motivate millennials, he won- municate more. “Recognition is few months ago that millennials workers to observe more senior ones can help replace some of the informal dered what could. huge, whether it’s an ‘Attaboy’ every were not very different than other communication that is now lost if your team doesn’t work together under the He hasn’t been alone in con- morning or a formal recognition. workers were when they were in same roof. Just make sure that the shadowing includes debriefing, where a fronting the problem. Many busi- This is a layman’s assumption, but their 20s, except that “they seem to younger worker can ask a more seasoned colleague pointed questions, such ness leaders are perplexed about the they are so used to having instant care more about self-expression as how he or she deals with the stress of tough decisions, said Ernst & Young best way to manage millennials, feedback,” he said. than social approval.” Americas Inclusiveness Officer Karyn Twaronite. usually defined as people ages 18 to Elizabeth Fleming, 25, a struc- ● Practice the pitch. Letting younger workers see how senior ones 32. Sense of entitlement tural engineer who works for a present information to clients and other colleagues can help them learn more A recent Ernst & Young survey On the Ernst & Young survey, large firm’s Manhattan office, not- about the company. If Ms. Twaronite is working with a team to prepare for a of 1,215 professionals in companies 68% of respondents reported they ed that while she prefers email and pitch she herself will make, she has a younger team member present it to her, found that 75% of managers agreed thought workers ages 32 or younger some of her bosses like phone calls as practice. “I offer them real-time feedback. This way, they get the experience that running multigenerational felt “entitled.” or in-person meetings, there are and can do it in a low-pressure way,” she said. Seeing someone else give the teams is a challenge, and more than “They don’t want to be at the more similarities than differences pitch also helps her to spot any weak points. two-thirds reported their organiza- bottom; they want to come in at the among them. “We are engineers,” ● Provide clear feedback. Instead of telling eager millennial workers that tions introduced changes to make top,”Mr.Cullather said—so he em- she said. “We are all pretty task- they are not ready for a higher position, say, “ ‘You still have gaps in these cross-generational working easier. phasizes the potential to grow at in- oriented.” areas,’ ” advises Ms. Twaronite. And offer to help them grow by asking, “What Gen X was defined in the study as VNT. Mentoring is common, and Millennials who acknowledge could I do better to help you work with me?” those ages 33 to 48;baby boomers as formalized, at the company. what they have to learn from older ● Use perks. Gadgets such as smartphones and Jawbones, like the one ages 49 to 67. At 23, Alexandra Mercurio, a generations will advance more that tracks sleep patterns, motivate millennials, reports Scott Cullather, CEO The stakes are high: Millennials’ production assistant at inVNT,is al- quickly, said Ernst & Young’s Ms. of brand events/communications company inVNT. “We give them out, or if technology skills make them almost ready managing a brand-develop- Twaronite, noting that boomers they want one, they don’t even really have to make a business case,” he said. uniquely valuable and sought-after ment project for Hero Clean, a new were perceived to have skills such “We’re liberal and generous with smart technology.” in talent wars in Silicon Alley and line of cleaning products aimed at as “executive presence,” while —ELIZABETH MACBRIDE other innovation hubs.And they are men. Gen Xers have the strongest work moving into management positions “I think that I have a lot more op- ethic. rapidly at many firms. portunities than my friends at other There’s no question that the gen- At the same time, young workers firms,” she said. “They don’t get to erations have to learn to get along. skills mean they’ve rapidly become more than a third of the staff. often have not had do anywhere near For one thing, diversity of perspec- some of the most important workers “They are faster, smarter, better,” the same opportuni- this kind of work.We tives is better for innovation.For an- in every company. said Mr. Cullather. “They’re the fu- ties to learn on the Millennial get exposed to a lot, other, millennials’ technological At inVNT, they now make up ture of our business, for sure.” Ⅲ job as older genera- quickly, and that’s tions did. Their ar- workers something that I rival on the scene co- value.” incided with major ‘want to Mr. Cullather changes in the checks in with Ms. American work- come in at Mercurio about the place, from remote Hero Clean project working to a perva- the top’ twice every week. sive economic insta- She appreciates the bility that delayed guidance. “I want to full-time, paying go into sales or busi- gigs for many young ness development,” people. It’s hard to she said. “Scott’s tell if millennials really are different helping me to see how that will hap- than other generations were at their pen at inVNT.” age, but they certainly are perceived What older people may see as a that way. And greater reliance on sense of entitlement may actually be technology has made it harder to a generational disdain for bound- close generation gaps. aries. Millennials want to advance quickly: 13% of them on the Ernst Chafing at traditional structure & Young survey ranked promotions “If you’re working in the same of- ahead of cash as their No. 1 motiva- fice, there used to be moments of tor—and many have little use for communication,” said Ernst & formal hierarchy. Young Americas Inclusiveness Of- The same independence that can ficer Karyn Twaronite, who is based sometimes make them chafe at cor- in Manhattan. “Now if you’re going porate rules may also help them start to a meeting by Skype ... it’s really their own businesses. Eli Portnoy hard to give that nugget of construc- founded mobile advertising firm tive criticism.” Thinknear when he was 29, after And managers who now do the working as a senior product manag- work once tackled by two people er at Amazon. find it hard to squeeze in the role of “I always thought I was a peg in mentor. a big organization,”he said.“I want- “Those above the millennials ed to build an organization and cul- don’t necessarily have the time to ture that I felt empowers individual teach them on the job,” said Ms. contributors.” Twaronite. “In the past, you could He built Thinknear to 11 em- really watch somebody and learn. ployees and sold it last year to Now we have to formalize the struc- Sunnyvale, Calif.-based Telenav, tures that used to simply exist.” though it still has a New York office. Growing up in an environment Many of his employees now are mil- where technology has made the lennials, and he takes that into ac- work environment more fluid, count in his management style. young workers can sometimes find “You got to give them real own- traditional workplace conventions, ership and responsibility,”Mr. Port- such as a set number of weeks for va- noy said. cation, rigid. At inVNT, recogniz- Of course, it is possible to make ing millennials’ desire for flexibility, too much of differences among the

November 25, 2013 | Crain’s New York Business | 21 TO PLACE A CLASSIFIED AD, CALL 1-800-444-6007 OR VISIT CRAINSNEWYORK.COM PUBLIC & LEGAL NOTICES Amalgamated Life Insurance Notice of Qualification of ASB George Notice of Qualification of Magic to do Notice of Qualification of BFX West Notice of Qual. of Visium Fund Company is committed to Canal, LLC. Authority filed with NY Tour LLC. App. for Auth. filed with 65th Street, LLC. Authority filed with Management, LP, Auth. filed Sec’y of Dept. of State on 11/6/13. Office Secy. of State of NY (SSNY) 10/15/13. NY Dept. of State on 9/26/13. Office State (SSNY) 3/26/13. Office loc.: NY preventing fraud in regard to the location: NY County. Princ. bus. addr.: Office location: NY County. LLC location: NY County. Princ. bus. addr.: County. LP org. in DE 3/22/13. 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Purpose: Any on 7/12/13 SSNY designated as SSNY is designated as agent upon address: 1261 Broadway, Room loc. and address SSNY shall mail lawful activity. agent of LLC upon whom process process to is 520 W. 19th St., Apt. whom process against the LLC may 1105, New York NY 10001. Purpose: against it may be served. SSNY shall be served. SSNY shall mail process any lawful act. 4A, New York, NY 10011. Mgmt. Notice of Qualification of Ferrie mail process to The LLC, 247 W 36th shall be by one or more members. Franzmann Industries, LLC. Authority to: The LLC, 140 Broadway, 38th St, 5th FL, New York, NY 10018. DE Floor, New York, NY 10005, its prin- Notice of Qualification of Blue Cove Purpose: Any lawful activity. filed with NY Dept. of State on address of LLC: 1209 Orange St., Merger, LLC. Authority filed with NY 10/9/13. Office location: NY County. cipal business location. Purpose: any Wilmington, DE 19801. Arts. Of Org. lawful activity. Dept. of State on 11/7/13. Office Notice of Qual. of 255 Third Acquisition LLC formed in CO on 1/21/05. NY filed with DE Secy. of State, PO Box location: NY County. LLC formed in LLC, Auth. filed Sec’y of State (SSNY) Sec. of State designated agent of LLC 898, Dover, DE 19903. Purpose: any Notice of Formation of DAO OF SKIN DE on 11/4/13. NY Sec. of State 8/26/13. Office loc.: NY County. LLC upon whom process against it may lawful activity. ACUPUNCTURE PLLC. Arts. of Org. designated agent of LLC upon whom org. in DE 8/23/13. SSNY desig. as be served and shall mail process to: filed with Secy. of State of NY (SSNY) process against it may be served agent of LLC upon whom process c/o CT Corporation System, 111 8th Notice of Formation of CosmicByte on 10/3/13. Office location: NY County. and shall mail process to: c/o Chevy against it may be served. SSNY shall Ave., NY, NY 10011, regd. agent LLC. Arts of Org filed with Secy of SSNY designated as agent of PLLC Chase Trust, 7501 Wisconsin Ave., mail copy of proc. to Stone Asset upon whom process may be served. State of NY (SSNY) on 9/6/13. Office upon whom process against it may Ste. 1500W, Bethesda, MD 20814, Mgmt., 450 Seventh Ave., Ste. 2309, CO and principal business addr.: location: NY County. SSNY designated be served. SSNY shall mail process principal business address. DE NY, NY 10123. DE off. addr.: 160 1505 W. 3rd Ave., Denver, CO 80223. agent upon whom process may be to: c/o Michela Tebano, 535 W. 23rd address of LLC: The Corporation Greentree Dr., Ste. 101, Dover, DE Cert. of Org. filed with CO Sec. of served and shall mail copy of process St., Apt. SPH4P, NY, NY 10011. Trust Co., 1209 Orange St., 19904. Cert. of Form. on file: SSDE, State, 1700 Broadway, Denver, CO against LLC to principal business Purpose: practice the profession of Wilmington, DE 19801. Cert. of Townsend Bldg., Dover, DE 19901. 80290. Purpose: all lawful purposes. address: 64 East 86th St., 14B, NY, acupuncture. Form. filed with DE Sec. of State, Purp.: any lawful activities. NY 10028. Purpose: any lawful act. 401 Federal St., Dover, DE 19901. Notice of Qualification of Sunny View Notice of Qualification of GOYARD NY, Purpose: all lawful purposes. Notice of Qualification of SFX LLC. Authority filed with NY Dept. of Notice of Qualification of Brown & LLC. Authority filed with Secy. of EXPERIENCE, LLC. Authority filed State on 1/9/13. NYS fictitious name: Brown of Oregon, LLC. Authority State of NY (SSNY) on 10/22/13. NOTICE OF FORMATION OF jjSHiN with Secy. of State of NY (SSNY) on Sunny View (56th Street) LLC. Office filed with NY Dept. of State on Office location: NY County. LLC LLC. Articles of Organization filed with 11/04/13. Office location: NY County. location: NY County. LLC formed in 9/11/13. Office location: NY County. formed in Delaware (DE) on 09/23/11. the Secretary of State of NY (SSNY) LLC formed in Delaware (DE) on DE on 6/3/11. NY Sec. of State desig- LLC formed in OR on 6/16/64. NY Princ. office of LLC: Agents and on 9/5/2013. Office location: NEW 08/26/13. SSNY designated as agent nated agent of LLC upon whom Sec. of State designated agent of Corporations, Inc., 1201 Orange St., YORK. SSNY has been designated of LLC upon whom process against process against it may be served and LLC upon whom process against it Ste. 600, Wilmington, DE 19801. as agent upon whom process it may be served. SSNY shall mail shall mail process to: c/o Shannon may be served and shall mail SSNY designated as agent of LLC against it may be served. The Post process to c/o Corporation Service Retzke, Esq., Withers Bergman LLP, process to: c/o CT Corporation upon whom process against it may be Office address to which the SSNY Co., 80 State St., Albany, NY 12207. 157 Church St., 19th Fl., New Haven, System, 111 8th Ave., NY, NY 10011, served. SSNY shall mail process to shall mail a copy of any process DE addr. of LLC: c/o United CT 06510, principal business regd. agent upon whom process may c/o Gibney, Anthony & Flaherty, LLP, against the LLC served upon him/her Corporate Services, Inc., 874 Walker address. DE address of LLC: c/o The be served. OR and principal business Attn: Kristen W. Smith, Esq., 665 is: 30 W 63rd St., Apt 8K, New York, Rd., Ste. C, Dover, DE 19904. Arts. Corporation Trust Co., 1209 Orange addr.: 2701 NW Vaughn St., Ste. 340, Fifth Ave., NY, NY 10022. Arts. of NY 10023. The principal business of Org. filed with Secy. of State of St., Wilmington, DE 19801. Cert. of Portland, OR 97210. Cert. of Org. Org. filed with Secy. of State, Div. of address of the LLC is: 30 W 63rd St., DE, John G. Townsend Bldg., 401 Form. filed with DE Sec. of State, filed with OR Sec. of State, 255 Corps., John G. Townsend Bldg., Apt 8K, New York, NY 10023. Federal St., Ste. 4, Dover, DE 19901. 401 Federal St., Dover, DE 19901. Capitol St. NE, Salem, OR 97310. 401 Federal St. - Ste. 4, Dover, DE Purpose: any lawful act or activity. Purpose: Any lawful activity. Purpose: all lawful purposes. Purpose: insurance agent/broker. 19901. Purpose: Any lawful activity.

22 | Crain’s New York Business | November 25, 2013 TO PLACE A CLASSIFIED AD, CALL 1-800-444-6007 OR VISIT CRAINSNEWYORK.COM PUBLIC & LEGAL NOTICES NOTICE OF FORMATION OF Sadkin Notice of Qualification of BROOKFIELD NOTICE OF FORMATION OF LIMITED Notice of Qualification of 434 Notice of Qualification of 540 W. 21ST Restaurant Law Associates, PLLC. PROPERTY GROUP LLC. Authority LIABILITY COMPANY. NAME: BROADWAY PROPERTY INVESTORS ASSOCIATES LLC. Authority filed Articles of Organization filed with the filed with Secy. of State of NY (SSNY) CHATHAM FIRST DEVELOPMENT III, LLC. Authority filed with Secy. of with Secy. of State of NY (SSNY) on Secretary of State of NY (SSNY) on on 10/07/13. Office location: NY LLC. Articles of Organization were State of NY (SSNY) on 10/29/13. 10/30/13. Office location: NY County. 8/12/2013. Office location: NEW YORK County. LLC formed in Delaware (DE) filed with the Secretary of State of Office location: NY County. LLC formed LLC formed in Delaware (DE) on County. SSNY has been designated on 01/01/11. Princ. office of LLC: New York (SSNY) on 08/23/13. Office in Delaware (DE) on 10/08/13. Princ. 10/29/13. Princ. office of LLC: 60 as agent upon whom process Brookfield Pl., 250 Vesey St., 15th Fl., location: New York County. SSNY office of LLC: 10 E. 53rd St., 37th Fl., Columbus Circle, NY, NY 10023. SSNY against it may be served. The Post NY, NY 10281-1023. SSNY designated has been designated as agent of the NY, NY 10022. SSNY designated as designated as agent of LLC upon Office address to which the SSNY as agent of LLC upon whom process LLC upon whom process against it agent of LLC upon whom process whom process against it may be shall mail a copy of any process against it may be served. SSNY shall may be served. SSNY shall mail a against it may be served. SSNY shall served. SSNY shall mail process to against the LLC served upon him/her mail process to c/o Corporation copy of process to the LLC, c/o mail process to Corporation Service Corporation Service Co. (CSC), 80 is: 355 W. 51st, Ste. 56, New York, Service Co. (CSC), 80 State St., Bruce Feffer, c/o Dai & Associates, Co. (CSC), 80 State St., Albany, NY State St., Albany, NY 12207. DE addr. NY 10019. The principal business Albany, NY 12207-2543. DE addr. of P.C., 1500 Broadway, 22nd Floor, 12207-2543, regd. agent upon whom of LLC: c/o CSC, 2711 Centerville Rd., address of the PLLC is: 355 W. 51st, LLC: c/o CSC, 2711 Centerville Rd., New York, New York 10036. and at which process may be served. Ste. 400, Wilmington, DE 19808. Arts. Ste. 56, New York, NY 10019. Wilmington, DE 19808. Arts. of Org. Purpose: For any lawful purpose. DE addr. of LLC: c/o CSC, 2711 of Org. filed with Secy. of State of DE, Purpose: any lawful act or activity. filed with DE Secy. of State, 401 Centerville Rd., Ste. 400, Wilmington, John G. Townsend Bldg., Federal Federal St., Dover, DE 19901. Notice of formation of Consensus New Castle Cnty., DE 19808. Arts. of and Duke of York Sts., Dover, DE NOTICE OF FORMATION OF Purpose: Any lawful activity. LLC. Arts of Org filed with Secy of Org. filed with DE Secy. of State, Div. 19901. Purpose: Any lawful activity. VERBASTREAM LLC. Arts of Org State of NY (SSNY) on 8/21/13. of Corps., John B. Townsend Bldg., filed with Secy of State of NY (SSNY) Notice of Formation of U.S. Taco Office location: NY County. SSNY 401 Federal St., Ste. 4, Dover, DE Notice of Formation of DSA Townhouse on 10/2/13. Office location: NY Holding Co., LLC. Arts. of Org. filed designated agent upon whom 19901. Purpose: Any lawful activity. Realty LLC. Arts. of Org. filed with County. SSNY designated agent with NY Dept. of State on 7/12/13. process may be served and shall Secy. of State of NY (SSNY) on upon whom process may be served Office location: NY County. Sec. of mail copy of process against LLC to Notice of Formation of AM Bar 10/22/13. Office location: NY County. and shall mail copy of process State designated agent of LLC upon principal business address: 1501 Broadway LLC. Arts. of Org. filed SSNY designated as agent of LLC against LLC to principal business whom process against it may be Broadway, Ste 1604, NY, NY 10036. with NY Dept. of State on 10/2/13. upon whom process against it may be address: 8 W 121st St., NY, NY served and shall mail process to: c/o Purpose: any lawful act. Office location: NY County. Sec. of served. SSNY shall mail process to: 10027. Purpose: any lawful act. CT Corporation System, 111 8th State designated agent of LLC upon 60 Madison Avenue, Ste. 1111, NY, NY Ave., NY, NY 10011, regd. agent NOTICE OF FORMATION OF SKYE-H whom process against it may be Notice of Formation of U NEED IT I 10010. Purpose: any lawful activity. upon whom process may be served. LLC. Arts of Org filed with Secretary served and shall mail process to: 36 GOT IT, LLC. Arts. of Org. filed with Purpose: all lawful purposes. of State of NY (SSNY) on 2/20/13. W. 44th St., 5th Fl., NY, NY 10036, Notice of Qualification of Kewbek Secy. of State of NY (SSNY) on Office location: NY County. SSNY principal business address. Purpose: Investments LLC. Authority filed with 10/18/13. Office location: NY County. Notice of Formation of LOWER designated as agent upon whom any lawful activity. NY Dept. of State on 9/4/13. Office SSNY designated as agent of LLC MANHATTAN MIXED-USE TOWER process may be served and shall location: NY County. Princ. bus. addr.: upon whom process against it may DEVELOPMENT FUND, LLC. Arts. of mail copy of process against LLC to Notice of Formation of 367 Bleecker c/o Transrealty, Inc., 954 Lexington be served. SSNY shall mail process Org. filed with Secy. of State of NY principal business address: 330 W Owner LLC, Art. of Org. filed Sec’y of Ave., #311, NY, NY 10021. LLC to: The LLC, 350 Fifth Ave., Ste. 6617, (SSNY) on 10/31/13. Office location: 39TH ST, APT 6H, NEW YORK, NY State (SSNY) 8/8/13. Office location: formed in DE on 7/15/13. NY Sec. of NY, NY 10118. Purpose: any lawful NY County. Princ. office of LLC: c/o 10018. Purpose: any lawful act. NY County. SSNY designated as State designated agent of LLC upon activities. New York City Regional Center, 299 agent of LLC upon whom process whom process against it may be Broadway, Ste. 1220, NY, NY 10007. NOTICE OF FORMATION OF Kelly against it may be served. SSNY shall NOTICE OF FORMATION OF BG served and shall mail process to: SSNY designated as agent of LLC Greene Events, LLC. Arts of Org filed mail copy of process to NRAI, 111 Bakes LLC. Arts of Org filed with Katten Muchin Rosenman LLP, 575 upon whom process against it may with Secy of State of NY (SSNY) on Eighth Ave., NY, NY 10011, the Reg. Secy of State of NY (SSNY) on Madison Ave., NY, NY 10022, Attn: be served. SSNY shall mail process 7/9/13. Office location: NY County. Agt. upon whom proc. may be served. 9/18/13. Office location: NY County. Andrew L. Jagoda, Esq. DE addr. of to the LLC at the addr. of its princ. SSNY designated agent upon whom Purpose: any lawful activities. LLC: 2711 Centerville Rd., Ste. 400, SSNY designated agent upon whom process may be served and shall office. Purpose: Any lawful activity. Notice of Formation of 1286 Madison Wilmington, DE 19808. Cert. of process may be served and shall mail copy of process against LLC to Holdings LLC, Art. of Org. filed Sec’y Form. filed with DE Sec. of State, mail copy of process against LLC to Qualification of GSO Coastline Credit principal business address: 1140 Ave of State (SSNY) 5/7/13. Office location: 401 Federal St., Dover, DE 19901. principal business address: 318 West Partners LP. Authority filed with the of the Americas, 9th Flr, NY NY NY County. SSNY designated as Purpose: all lawful purposes. 14th Street, Apt. 1C, NY, NY 10014. Sect. of State of NY (SSNY) on 10036. Purpose: any lawful act. agent of LLC upon whom process Purpose: any lawful act. 10/11/13. Office Loc: NY County. LP Notice of Formation of 4138 Broadway against it may be served. SSNY shall formed in DE on 7/30/13. SSNY has NOTICE OF FORMATION OF SJ Retail LLC, Art. of Org. filed Sec’y of NOTICE OF FORMATION OF PROTELI mail copy of process to Bluestone been designated as agent of LP Group 81 LLC. Arts of Org filed with State (SSNY) 6/10/13. Office location: LLC, Arts. of Org. filed with the Sec’y Group, 225 Broadway, 32nd Fl., NY, NY upon whom process against it may Secy of State of NY (SSNY) on NY County. SSNY designated as of State of NY (SSNY) on 8/22/13. be served and shall mail process to: 10/24/13. Office location: NY County. 10007. Purpose: any lawful activities. Office location: NY County. SSNY agent of LLC upon whom process 200 Bellevue Pkwy, Ste 210, SSNY designated agent upon whom Notice of Qual. of 261 Third Acquisition against it may be served. SSNY shall designated as agent upon whom Wilmington, 19809. DE address of process may be served and shall process may be served and shall LLC, Auth. filed Sec’y of State (SSNY) mail copy of process to 150 E. 58th LP: 200 Bellevue Pkwy, Ste 210, mail copy of process against LLC to 8/27/13. Office loc.: NY County. LLC St., 39th Fl., NY, NY 10155. Purpose: mail copy of process against LLC to Wilmington, 19809. Name/addr. of principal business address: 244 East C/O United STATES CORPORATION org. in DE 8/21/13. SSNY desig. as any lawful activities. genl. ptr. avail from SSNY. Cert. of 79 Street, New York, NY 10021. agent of LLC upon whom process AGENTS, INC., 7014 13th AVENUE, LP filed with DE Sect. of State, 401 Purpose: any lawful act. VALSINNI LLC, a domestic LLC, SUITE 202, BROOKLYN, NY 11228. against it may be served. SSNY shall Federal St, Ste 4, Dover, DE 19901. mail copy of proc. to Stone Asset filed with the SSNY on 8/12/13. Purpose: Any lawful act. Purpose: any lawful activity. TRIP TO BOUNTIFUL, LLC Articles Office location: New York County. of Org. filed NY Sec. of State (SSNY) Mgmt., 450 Seventh Ave., Ste. 2309, Notice of Formation of Shargil Notice of Formation of DANKRON NY, NY 10123. DE off. addr.: 160 SSNY is designated as agent upon 10/9/13. Office in NY Co. SSNY whom process against the LLC may Sunrise Holdings LLC. Arts of Org CHRYSTIE LLC. Arts. of Org. filed design. Agent of LLC upon whom Greentree Dr., Ste. 101, Dover, DE filed with NY Secy of State (SSNY) with Secy. of State of NY (SSNY) on 19904. Cert. of Form. on file: SSDE, be served. SSNY shall mail process process may be served. SSNY shall to: Robert A. Agresta, Esq., 141 E. on 9/13/2013. SSNY is designated 10/7/13. Office location: NY County. mail copy of process to The LLC 561 Townsend Bldg., Dover, DE 19901. as agent of LLC upon whom process SSNY designated as agent of LLC Purp.: any lawful activities. 88th St., Apt. 10A, NY, NY 10003. 7th Ave 11th Fl New York, NY 10018. General Purpose. against it may be served and shall upon whom process against it may Purpose: Any lawful activity. mail process to: Lipson, Neilson, NOTICE OF FORMATION OF MANDRIA be served. SSNY shall mail process Notice of Formation of RW ACQUI- Cole, Seltzer & Garin, c/o Steven R. to: c/o The LLC, 451 Broome St., Notice is hereby given that a license, LLC. Arts of Org filed with Secy of Cole, Esq., 3910 Telegraph, Suite number 1274240 for wine, beer and State of NY (SSNY) on 10/29/13. SITION, LLC. Arts. of Org. filed with Ste. 5E, NY, NY 10013. Purpose: any Secy. of State of NY (SSNY) on 200, Bloomfield Hills, MI 48302. lawful activity. liquor has been applied for by the Office location: NY County. SSNY Purpose: Any lawful activity. undersigned to sell wine, beer and designated agent upon whom 11/04/13. Office location: NY Notice of Formation of Pamela G NYC liquor at retail in a restaurant under process may be served and shall County. SSNY designated as agent NOTICE OF FORMATION OF ERSNY LLC. Arts of Org filed with NY Secy the Alcoholic Beverage Control Law at mail copy of process against LLC to of LLC upon whom process against Consulting, LLC. Arts of Org filed of State (SSNY) on 8/12/2013. SSNY 14 E 33rd Street, New York, NY 10016 principal business address: 540 W it may be served. SSNY shall mail with Secy of State of NY (SSNY) on is designated as agent of LLC upon for on premises consumption. La Vie 122nd Street, Suite 61, New York, process to the LLC, 555 Madison 10/2/13. Office location: NY County. whom process against it may be En Szechuan Restaurant Corp. NY, 10027. Purpose: any lawful act. Ave., 12th Fl., NY, NY 10022. SSNY designated agent upon whom served and shall mail process to: Purpose: Any lawful activity. process may be served and shall Lipson, Neilson, Cole, Seltzer & NOTICE OF FORMATION OF NAVAJO Notice of Formation of Woodside mail copy of process against LLC to Garin, c/o Steven R. Cole, Esq., PRODUCTIONS LLC. Arts of Org Highlands LLC. Arts. of Org. filed with TGP Capital Partners LLC. Arts. of Org. principal business address: 127 W. 3910 Telegraph, Suite 200, filed with Secy of State of NY (SSNY) NY Dept. of State on 11/4/13. Office filed with Secy. of State of NY (SSNY) 79th St., Ste 4D NY, NY 10024. Bloomfield Hills, MI 48302. on 6/7/13. Office location: NY County. location: NY County. Princ. bus. addr.: on 09/11/13. Off. loc: NY Co. SSNY Purpose: any lawful act. Purpose: Any lawful activity. SSNY designated agent upon whom 10271 W. Pico Blvd., Los Angeles, CA designated as agent of LLC upon process may be served and shall 90064. Sec. of State designated whom process may be served. SSNY Notice of Qualification of 909 Notice of Qualification of 65-09 99th mail copy of process against LLC to agent of LLC upon whom process shall mail process to c/o Robinson Sheridan Avenue, LLC. Authority filed Street, LLC. Authority filed with NY principal business address: 225 E. against it may be served and shall mail Brog, et al., Attn: David E. Danovitch, with NY Dept. of State on 9/19/13. Dept. of State on 9/19/13. Office 35th St. Ste 9, NY, NY 10016. process to: CT Corporation System, Esq., 875 3rd Ave, 9th Fl, New York, Office location: NY County. Princ. bus. location: NY County. Princ. bus. addr.: Purpose: any lawful act. 111 8th Ave., NY, NY 10011, regd. NY 10022. Purpose: General. addr.: c/o A&E Real Estate Holdings, c/o A&E Real Estate Holdings, LLC, agent upon whom process may be LLC, 1065 Ave. of the Americas, 31st 1065 Ave. of the Americas, 31st Fl., Notice of Qualification of CENTRALIS served. Purpose: all lawful purposes. Notice of Qualification of CENTREXION Fl., NY, NY 10018. LLC formed in DE NY, NY 10018. LLC formed in DE on CAPITAL GP LLC. Authority filed with II, LLC. Authority filed with Secy. of on 9/3/13. NY Sec. of State designated 9/3/13. NY Sec. of State designated Secy. of State of NY (SSNY) on Notice of Qualification of FLAKJACKET, State of NY (SSNY) on 10/28/13. agent of LLC upon whom process agent of LLC upon whom process 10/16/13. Office location: NY County. LLC. App. for Auth. filed with Secy. of Office location: NY County. LLC against it may be served and shall against it may be served and shall LLC formed in Delaware (DE) on State of NY (SSNY) 10/1/13. Office formed in Delaware (DE) on 10/25/13. mail process to: CT Corporation, 111 mail process to: CT Corporation, 111 10/15/13. Princ. office of LLC: 43 E. location: NY County. LLC formed in Princ. office of LLC: Proskauer Rose 8th Ave., NY, NY 10011. DE addr. of 8th Ave., NY, NY 10011. DE addr. of 10th St., Ste. 5H, NY, NY 10003. California (CA) on 9/19/13. SSNY LLP, Eleven Times Sq., NY, NY LLC: c/o The Corporation Trust Co., LLC: c/o The Corporation Trust Co., SSNY designated as agent of LLC designated as agent of LLC upon 10036-8299. SSNY designated as 1209 Orange St., Wilmington, DE 1209 Orange St., Wilmington, DE upon whom process against it may whom process against it may be agent of LLC upon whom process 19801. Cert. of Form. filed with DE 19801. Cert. of Form. filed with DE be served. SSNY shall mail process served. SSNY shall mail process to: against it may be served. SSNY shall Sec. of State, 401 Federal St., Dover, Sec. of State, 401 Federal St., Dover, to c/o Corporation Service Co. c/o Jackoway Tyerman et al., 1925 mail process to c/o Corporation DE 19901. Purpose: organized for DE 19901. Purpose: organized for (CSC), 80 State St., Albany, NY Century Park East, 22nd Fl., Los Service Co., 80 State St., Albany, NY any lawful act or activity permitted by any lawful act or activity permitted by 12207-2543. DE addr. of LLC: c/o Angeles, CA 90067. CA address of 12207. DE addr. of LLC: 2711 limited liability companies organized limited liability companies organized CSC, 2711 Centerville Rd., Ste. 400, LLC: 2633 Lincoln Blvd., Ste. 612, Centerville Rd., Ste. 400, Wilmington, under the laws of the State of under the laws of the State of Wilmington, DE 19808. Arts. of Org. Santa Monica, CA 90405. Arts. of DE 19808. Arts. of Org. filed with Delaware that are related or incidental Delaware that are related or incidental filed with DE Secy. of State, 401 Org. filed with CA Secy. of State, Secy. of the State of DE, Corp. Dept., to and necessary, convenient or to and necessary, convenient or Federal St., Dover, DE 19901. 1500 11th St., Sacramento, CA Loockerman & Federal St., Dover, DE advisable to owning real property. advisable to owning real property. Purpose: Any lawful activity. 95814. Purpose: any lawful activity. 19901. Purpose: Any lawful activity.

November 25, 2013 | Crain’s New York Business | 23 20131125-NEWS--0024-NAT-CCI-CN_-- 11/22/2013 2:21 PM Page 1

THE NEW CITY HALL him an A-minus for his positions on NY Tech Meetup Chairman promoting tech in the city. Andrew Rasiej has been talking up Silicon Alley wary of new mayor Mr. de Blasio’s primary win Mr. de Blasio’s tech bona fides and forced the tech community to shift telling audiences to stop worrying Continued from Page 3 and untested. “He’s got huge shoes acknowledged the growing impor- gears.Airbnb and Uber,among oth- that the sky is falling.“Bill de Blasio said venture capitalist Charlie to fill,” said Tristan Louis, a serial tance of tech in the city’s economy, ers, donated to his campaign. recognizes that technology is a tool O’Donnell of Brooklyn Bridge Ven- entrepreneur and CEO of Keep- vowed to make broadband access Gilt founder Kevin Ryan,named that will help him achieve his goal of tures. “They support the tech com- skor, a startup that uses gaming to ubiquitous, appoint a deputy mayor to Mr. de Blasio’s 60-member tran- building a more inclusive and bal- munity except when there’s a real es- build brand loyalty. “We know he’s who has “tech in his portfolio,” and sition team last week, has down- anced city,” said Mr. Rasiej. tate law that effectively crushes not going to be Michael Bloomberg, provide support for public schools played Mr. Bloomberg’s boosterism Airbnb in New York. Then they’re [who] made it his project to foster in recent months.“The reality is that Listen, learn not for it.They support the tech com- the tech community in New York Bloomberg did not do that much Fred Wilson, who blogged his munity, but they side with the Taxi City. De Blasio is an unknown val- specifically to help the tech sector,” congratulations, hopes Mr. de Bla- and Limousine Commission when ue in the tech community.” Mr. Ryan said at a recent Crain’s sio will listen and learn first. “We something like Uber comes in with a The Bloomberg administration conference. “There was a lot of will have to figure out how to work very consumer-friendly solution.” has become the benchmark by cheerleading ... and people feel good with him,” Mr. Wilson said last which Mr.de Blasio’s ability to grow about him. But there aren’t that week in an email. “I think there will ‘First inning’ tech jobs, nurture talent and attract many things that concretely helped be some places we can do that.” With Mr.de Blasio about to take venture money will be measured. you as a company get bigger.” Whom he hires, especially at the the reins, New York tech executives FourSquare,Tumblr and MakerBot Mr. Ryan said Mr. Bloomberg’s Economic Development Corp.,will

are pondering what he might do all came of age on Mr. Bloomberg’s buck ennis most important contribution may signal his administration’s intent. for—or to—them. They want to watch, which spanned the dot-com have been his focus on quality-of- “Is he really staffing with people know how he’ll help them fill their bust to tech’s revival. ‘We will have to life issues and reducing crime. who understand what we’re talking talent gap, whether he’ll appoint Many techies saw City Council “I think de Blasio has recognized about in terms of economic tech-savvy agency heads or make Speaker Christine Quinn as a natu- figure out how that this sector is creating enormous growth?” asked Jake Schwartz, co- more city data public so it can be ral pick to become the next tech numbers of jobs,” he added. “He’s founder of General Assembly, who turned into apps—and businesses. cheerleader in chief.Facebook COO to work with going to push hard on trying to en- said he voted for Mr. de Blasio. Some fear that, unlike Michael Sheryl Sandberg, NY Tech Meetup courage more things happening in “Tech is only part of that equation, Bloomberg, he’ll be beholden to co-founder Dawn Barber and Birch- him,’ VC Fred the outer boroughs, and I don’t but a very powerful part.” entrenched industries and more box co-founder Katia Beauchamp, think that’s a bad thing, and I don’t Until now, the tech community willing to stymie innovators and among others,endorsed her.But Ms. Wilson emailed think that’s been emphasized has operated under the assumption their disruptive businesses. Quinn was a political investment enough in the past years.” that its innovations were good for Others worry that the still- that didn’t pan out. Mr.DeBlasio’s priorities for New society. But a new administration developing tech ecosystem will lose After the primary, influential York tech are likely to take a backseat may challenge those beliefs rather momentum without the city’s ac- venture capitalist Fred Wilson to his social agenda. Even a propos- than promote them. tive buy-in. “We’re barely to the blogged that Mr. de Blasio was not and colleges to develop critical talent. al to direct $100 million of the city’s “It’s going to force us in the tech first inning of an extra-inning “what NYC needs,which is to move At a Tech Meetup last summer, pension funds to bankroll startups community to get a little more en- game,”said Roger Ehrenberg,man- aggressively forward, not to head he made frequent references to his would support only companies that gaged,” said Keepskor’s Mr. Louis. aging partner of IA Ventures. backwards.” own “disruptive” plans and actions provide as-yet-undefined “signifi- “Bloomberg really went out of his After 12 years of a billionaire Mr. de Blasio, who did not re- as the city’s public advocate.And the cant economic, social and environ- way to get us involved. Now we may mayor, Mr. de Blasio is unknown spond to requests for comment, has New York Technology Council gave mental returns to communities.” be forced to do a little bit of work.” Ⅲ

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SSNY is designated Secretary of State of New York SSNY designated agent upon whom whom process against it may be Office location: New York County, 45 as agent of DOM-PROF.LLC upon (SSNY) on 11/04/13. The latest date process may be served and shall served. SSNY shall mail process to: Broadway, 4th Flr., NY, NY 10006. whom process against it may be of dissolution is 12/31/2112. Office mail copy of process against LLC to: The LLC, c/o Lloyd Putter, 20 W. SSNY designated as agent of LLP served. The principal bus. loc. and location: New York County. SSNY 111 Eighth Ave, NY, NY 10011. 64th St., Apt. 12K, NY, NY 10023. upon whom process against it may address SSNY shall mail copy of has been designated as agent of the Principal business address: 521 Purpose: any lawful activities. be served. SSNY shall mail process process to is 244 5th Ave., Suite LLC upon whom process against it College St Asheville, NC 28801. Cert. to: Carol A. Sigmond, 45 Broadway, A226, New York, NY 10001. Mgmt. may be served. SSNY shall mail a of LLC filed with Secy of State of NV: Lucy Douglas, LLC. Arts. of Org. filed 4th Flr., NY, NY 10006. Purpose: any shall be by members. Purpose: The copy of process to the LLC, c/o RM 202 N Carson St, Carson City, NV with NY Secy. of State (SSNY) on lawful activity. practice of law. Building Consultants, P.O. Box 609, 89701-4069. Purpose: any lawful act. 10/09/13. Off. loc.: NY Co. SSNY Bearsville, New York 12409. designated as agent of LLC upon NOTICE OF FORMATION OF Wisdom Notice of Formation of Eataly Net Purpose: For any lawful purpose. Notice of Formation of 92 RED CREEK whom process may be served. SSNY Capital Asset Management, LLC. USA, LLC. Arts. of Org. filed with NY LLC. Arts. of Org. filed with Secy. of shall mail process to c/o Robinson Arts of Org filed with Secy of State of Dept. of State on 6/26/13. Office Notice of Formation of SITE A- State of NY (SSNY) on 11/07/13. Brog, et al., 875 3rd Ave, 9th Fl, New NY (SSNY) on 8/7/13. Office location: location: NY County. Sec. of State WASHINGTON HEIGHTS TP4 LLC. Office location: NY County. Princ. York, NY 10022. Purpose: General. NY County. SSNY designated agent designated agent of LLC upon whom Arts. of Org. filed with Secy. of State office of LLC: 70 W. 36th St., Fl. 13, upon whom process may be served process against it may be served of NY (SSNY) on 10/11/13. Office NY, NY 10018. SSNY designated as Notice of Formation of 21 Astor and shall mail copy of process and shall mail process to: c/o Julie location: NY County. Princ. office of agent of LLC upon whom process Partners IV LLC. Arts. of Org. filed against LLC to principal business Lee, 45 E. 20th St., 9th Fl., NY, NY LLC: 666 Fifth Ave., NY, NY 10103. against it may be served. SSNY with Secy. of State of NY (SSNY) on address: 30 West 21st St. NY, NY 10003, principal business address. SSNY designated as agent of LLC shall mail process to the LLC at the 9/12/13. Office location: NY County. 10010. Purpose: any lawful act. Purpose: any lawful activity. upon whom process against it may be addr. of its princ. office. Purpose: SSNY designated as agent of LLC served. SSNY shall mail process to c/o Any lawful activity. upon whom process against it may be Notice is hereby given that a license, Notice of Formation of THE NOLITA Phillips Nizer LLP at the princ. office served. SSNY shall mail process to: serial number 1272803 for LUXURY REALTY, LLC. Arts. of Org. of the LLC. Purpose: Any lawful activity. NOTICE OF FORMATION OF 1591 22 Cortlandt Street, 5th Fl., NY, NY Restaurant Wine has been applied was filed with SSNY on 10/8/13. SECOND AVENUE LLC. Arts of Org 10007. Purpose: any lawful activity. for by the undersigned to sell Beer Office location: New York County. EDWARD C. KANG LLC, a domestic filed with Secy of State of NY (SSNY) and Wine at retail in a restaurant SSNY designated as agent of LLC PLLC, Arts. of Org. filed with the SSNY on 10/18/13. Office location: NY SUNION INTERNATIONAL LLC, Arts under the Alcoholic Beverage whom process against may be on 6/17/13. Office location: New York. County. SSNY designated agent of Org filed with SSNY on 05/24/13. Control Law at 11 Park Place, New served. SSNY shall mail process to: SSNY is designated as agent upon upon whom process may be served Off. Loc.: New York County, SSNY York, New York 10007 for on premises c/o The LLC, 354 Broome St. whom process against the PLLC may and shall mail copy of process designated as agent of LLC upon consumption. Park Mex Corp. d/b/a Ground Fl., New York, NY 10013. be served. SSNY shall mail process against LLC to: 1650 Broadway Ste whom process against it may be Sabor De Mexico. Purpose: all lawful activities. to: Edward C. Kang, 207 E. 57th St., 910, NY, NY 10019. Principal business served. SSNY shall mail a copy of Apt. 15A, NY, NY 10022. Purpose: Law. address: 1591 Second Avenue, NY, process to: The LLC, 130 Spruce St., SAGE ROCK CAPITAL LLC Authority Notice of Formation of Limited NY 10028. Purpose: any lawful act. #23A, Philadelphia, PA 19106. filed with Secy. of State of NY (SSNY) Liability Company (LLC). Name: L.P. NOTICE OF QUALIFICATION of Niki Purpose: to engage in any lawful act. on 9/11/13. Office location: NY Co. CHARLES STREET LLC. Articles of Bryan Spas International, LLC. Arts of NOT. OF FRMN of Greater New York LLC formed in Delaware (DE) on Organization filed by the Department Org filed with Sec of State of NY (SSNY) Business Regional Center LLC. Art. of Notice of formation of 220 HH LLC, a 6/5/13. SSNY designated as agent of of State of New York on: 10/16/2013. on 9/20/13. Office location: NY Org. f w/ Secy of STA of NY (SSNY) limited liability company. Articles of LLC upon whom process against it Office location: County of New York. County. LLC formed in FL on 5/17/12. 11/12/13. OFC LCTN: NY Cty. SSNY Organization filed with the Secretary of may be served. SSNY shall mail Purpose: any and all lawful activities. SSNY designated agent upon whom is DA upon whom PROC AGA it may State of NY (SSNY) on 10/31/2013. process to The LLC, 60 E 42nd St, Secretary of State of New York process may be served and shall be served. SSNY shall mail a CY: C/O Office located in New York. SSNY has Ste 2007, New York, NY 10165. DE (SSNY) designated as agent of LLC mail copy of process against LLC to Greater New York Business Regional been designated for service of process. address of LLC: 1209 Orange St, upon whom process against it may principal business address: 7700 Center LLC - 1500 Broadway 22nd SSNY shall mail copy of any process Wilmington, DE 19801. Arts. Of Org. be served. SSNY shall mail a copy of Municipal Dr, Orlando FL 32819. Fl, NY, NY 10036. The Prin. bus. add. : served against the LLC to The LLC, filed with DE Secy. of State, PO Box process to: c/o Irwin, Lewin, Cohn & Cert. of LLC filed with Secy of State 1500 Broadway 22nd Fl, NY, NY 265 Canal Street, Ste 306, New York, 898, Dover, DE 19903. Purpose: any Lewin, P.C., 845 Third Avenue, Suite of FL: PO Box 6327 Tallahassee, FL 10036. PUR: any lawful act or ACTY. NY 10013. Purpose: any lawful purpose. lawful activity. 1400, New York, NY 10022. 32314. Purpose: any lawful act.

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Continued from Page 4 competition for deep pockets is in- the target for the campaign, which lion a year the company already tensifying as corporations and gov- ends Nov. 27. Twitter eyes new raises. ernments cut back arts funding. “We went on the Internet to cast To accomplish her goal, Ms. “Developing a board is an art form a broad net,” said Ms. Allen. “We Allen recently hired a director of in- in and of itself,” said Lane Harwell, have a lot of fans overseas.” East Village perch stitutional gifts to join forces with executive director of Dance/NYC,an the director of major gifts. And she advocacy group. “Martha Graham is 90th birthday celebration added two board members last a national treasure, so I think some- The company has already tapped witter, the microblogging site that just a few weeks ago had a month, bringing the total to 17. She one would want to step up.” choreographer Annie-B Parson to wildly successful IPO,is close to committing to take a large new hopes to add four more by year’s end Ms. Allen said that during the create a dance next year. Ms. Allen Manhattan headquarters. and would ultimately like to have 25. past year, the company has benefit- hopes to commission three new The company is in talks to occupy as much as ed tremendously from people’s gen- pieces to commemorate the compa- 100,000 square feet at 51 Astor Place, an office Search for chairperson erosity. The company has raised ny’s 90th birthday,which it will cele- Tbuilding that began construction in 2011 on a bet that the A key piece is still missing: a most of its $1 million target for this brate from mid-2015 through 2016. city’s tech boom would produce deep-pocketed tenants board chair. Judith Schlosser, who year from a mix of cash and in-kind Commissions cost at least $100,000. willing and able to pay its high-priced rents, despite its had been chair since the 1970s, donations.She said one costume re- “We need to add more pieces to offbeat location on the edge of the East Village. That stepped down earlier this year and storer didn’t charge for a $20,000 the repertoire,” said Ms. Allen.“We gamble by developer Edward Minskoff now appears was replaced by Laura Gordon on job, while another firm repaired owe it to the audience.” to be paying off. an interim basis. Ms. Allen is seek- eight set backdrops at cost. For most of her tenure, Ms. Allen Twitter will commit to the space long term for ing a new chair from the outside, The New York Community had been the company’s sole rents in the $90s per square foot, according to sever- who will donate between $50,000 Trust recently donated $10,000 so fundraising executive. But with the al sources familiar with the deal.But sources said that and $100,000. Currently, board the company could create a tool kit two new executives at her side,she be- the transaction could still unravel. members are responsible for giving others can use to replicate its dances lieves the company can tap new foun- istockphoto or raising $10,000 a year. and teaching methods. The kit will dations and individuals. New board The deal would be the second and “in talks with several tenants to take “We think [finding a chairper- include archived dance footage. members can also spread the word. largest one to get done at the space at the property.” Twitter also son from outside] is the best way to “It’s important that the history be Jayne Millard rejoined the board 400,000-square-foot property. Last did not respond to a request for invigorate the organization,” said preserved,” said Kerry McCarthy, last month after having been a mem- month, 1stdibs, an online auctioneer comment. Ms. Allen, who set no time limit on arts program officer at the trust. ber during the early 1990s—a par- of high-end vintage goods,inked the A leasing team led by Paul Glick- the process. “The search ends when The dance company is also ex- ticularly difficult time for the com- first lease there,signing on for rough- man at brokerage firm Jones Lang it ends.” panding its repertoire to tempt fu- pany after Graham’s passing in 1991. ly 42,000 square feet for 15 years. LaSalle represents Mr. Minskoff in It’s highly unusual to go outside ture audiences. It performs work by Ms. Millard worked for Graham in Mr. Minskoff, who owns the leasing deals at the property. Mr. the board for a new chair, experts Graham and other choreographers, the late 1980s and has fond memo- building with partners, would not Glickman could not be reached for say. Typically, organizations culti- and last year commissioned its first ries of the famed choreographer in comment on the agreement with comment. vate board members—first asking major new work, Rust, created by full dress and makeup. Twitter. He simply said that he was —daniel geiger for donations, then asking them to Nacho Duato. “She broke molds and really join the board. It’s also a difficult Last month, it turned to Kick- taught me how to be brave,” said time to ramp up a search because starter to raise $25,000 to help cov- Ms. Millard. according to the brokerage. er another new work by the Now she wants to help ensure that Kids’ barber is sign EdaMama plans to move in LISTEN to a discussion at noted choreographer. By the end of Graham’s legacy survives. “We have of times in Billyburg within the next few months. CrainsNewYork.com/podcasts last week, it had raised about 80% of to keep the voice of Martha alive.” Ⅲ —joe anuta EdaMama, a children’s hair salon, recently inked a lease for 900 square feet on the ground floor of 568 Union Little Cupcake Ave., between Frost Street and bulks up A drastic plan for plastic Richardson Avenue, filling the last retail vacancy on the ground floor of Little Cupcake Bakeshop is rising. Continued from Page 4 Still, Manhattan Councilman a new mixed-use structure in The bakery,which started in Brook- and now with plants around the Robert Jackson,who has introduced Williamsburg, Brooklyn. lyn’s Bay Ridge in 2005 and added a world, has two that wash used cups. a bill with Brooklyn Councilwoman The barber signed on for 10 Nolita location in 2010, has signed Jerry Powell, executive editor of Diana Reyna to add plastic foam to years, according to Nick Griffin of a 15-year deal for a 1,200-square- Resource Recycling Magazine, said the city’s curbside recycling pro- Aptsandlofts.com,who represented foot ground-floor space, plus the that Dart’s foam-recovery program gram, said it’s worth a try. both the landlord, Heatherwood basement, at 598 Vanderbilt Ave. in would be the largest ever attempted “Here’s a company saying, ‘We Communities, and the tenant. Mr. Brooklyn’s Prospect Heights. in the U.S.,that its washing technol- will recycle it; we will pay you $160 Griffin also represented several ten- The newest outpost is just blocks ogy is fairly new and untested at such a ton,’” Mr. Jackson said.“It will get ants in five other transactions dur- from the Barclays Center in an area volumes, and that foam particles it out of the waste stream, and the ing the past nine months, filling the where rents have risen steeply since would make a mess at Sims’ plant. city will earn several million dollars. building’s entire 5,300-square-foot the arena opened. The LoBuglio Hello? That sounds like a great win retail footprint. family, which owns the bakery, ‘Itty, bitty pieces’ to me for the city of New York.” buck ennis At $60 per square foot, rents negotiated directly with their land- Brooklyn Councilman Lew Fid- FOAM FOOD CONTAINERS face a ban, but lord, who, records indicate, is Peter Mr. Westerfield said Dart’s pro- manufacturers say recycling is possible. along Union Avenue are a steal ler, the prime sponsor of the bill to posal would solve another problem. compared with busy Bedford Av- Costabile. enact the mayor’s ban, agreed. “If it To add weight, the foam would be enue nearby, where $200 per square —adrianne pasquarelli could be recycled, everyone’s for baled with the rigid No. 6 plastic years has complained about foam,she foot is common. But buildings like that,” Mr. Fidler explained. “The used for things like aspirin bottles added.A Quinnipiac poll found New 568 Union Ave. lack the heavy foot problem is, I don’t think it can be. A and CD cases. The city added that Yorkers favor a ban, 69% to 26%. traffic found on Williamsburg’s BARE BONES Styrofoam cup thrown into a recy- to its recycling program last spring, Deputy Sanitation Commission- main drag. cling truck—how many itty, bitty but Sims mostly sends it to landfills er Ron Gonen, who crafted the The building opened two years 340 MADISON AVE. pieces is it going to end up in? How because it’s currently worthless. Bloomberg plan, said cost- ago and houses 94 rental units above ASKING can you wash those itty,bitty pieces?” Dart would truck the baled ma- competitive substitutes exist for the ground floor. But Heatherwood RENT/TERM: Foam makers say their contain- terial to Indianapolis-based Plastic everything in the ban, which would had trouble filling the retail spaces. $60s per ers hold up well, and Tom Outer- Recycling, which would process it take effect in July 2015.His pursuit of To do so, the landlord and broker- square foot; bridge, general manager at Sims, for use in picture frames and tape polystyrene was likened to Captain age took into consideration the 10 years concurred, but cited a caveat. dispensers. The company’s market- Ahab’s quest for Moby Dick by Mr. most recent demographic shift in SQUARE FEET: “If you get the packaging that ing manager,Brandon Shaw,flew to Westerfield,who noted that many al- the neighborhood: young families 110,000 comes with a stereo, it comes apart New York last week to assure skep- ternative products are lined with non- moving into luxury residential TENANT; REP: into a thousand little beads,” Mr. tics that he could sell every ounce of recyclable material and go to landfills. buildings nearby, adding to the Office of the Outerbridge said. “I wouldn’t be the city’s foam—if it’s clean. Dart makes some of them. young professionals and artist types Comptroller of worried about that coming from the Currency; Manufacturers have also trotted The fight will spill into public living in the area. Ken Ruderman cups and trays. But [foam] peanuts out restaurateurs to praise the quality view at a Nov. 25 hearing. Mr. Fidler With that in mind, Mr. Griffin of Studley will go all over the place, and Styro- and price of foam. The savings over said the next mayor could postpone sought uses that would appeal to all LANDLORD; REP: RXR Realty; in-house foam packaging would get busted cardboard and coated paper is a pen- the ban if foam recycling becomes the residents.A Japanese dessert bar representation by Bill Elder up in our machinery and be floating ny per cup and a few cents per con- practical. But the industry’s and retail shop recently opened on around everywhere like confetti.” BACK STORY: The federal agency, tainer. “Every dollar counts,” said prospects look bleak.A few years ago, the property’s ground floor. It will which regulates and supervises Astrid Portillo, proprietor of Mi Pe- an ambitious councilman pushed to soon be followed by a cocktail national banks, renewed its lease for LISTEN to a discussion at queño El Salvador in Jackson ban foam trays from public schools. lounge, a pediatric dentist, a vege- the fourth, fifth, ninth and 10th floors CrainsNewYork.com/podcasts Heights, Queens. No customer in 20 His name was Bill de Blasio. Ⅲ tarian restaurant and a laundry, of the 22-story building.

26 | Crain’s New York Business | November 25, 2013 launched last month, shows models & Body Works, spent $474 million $50 million in annual revenue. in cocktail attire at parties with bal- on catalog and advertising costs in “We see the catalog as more rele- Brands go for print loons, for example—catalogs help 2011, a 3% increase over 2009. The vant as a true storytelling and brand brands stand out from the crush of company did not respond to a re- piece and not just a sales channel,” Continued from Page 1 “Online, a store may show an independent retail sites and jugger- quest for comment. said Sarah Knup, head of strategy ing new channels—even ones that outfit put together, but it’s in more nauts such as Amazon. In the past, Similarly, San Francisco-based and marketing. “Our catalog func- may be old to others,” said Craig El- of a static setting,” said Michelle Williams Sonoma spent $37.2 mil- tions as a flagship store for us.” bert,vice president of marketing,not- Bogan, a retail strategist at Kurt lion on prepaid catalog expenses for Some new companies are taking ing that a catalog allows Bonobos to Salmon. “In a catalog, you have ‘We see our the year ended Feb. 3, 2013, an 8% advantage of the retail industry’s re- tell a “fuller story”from photo shoots. styling that happens for the full en- jump over the year-earlier period. liance on direct mail by offering Chelsea-based Bonobos is one of vironment—a model dressed and catalog as a Executives at the home-goods giant their own digital advances. Palo many brands making old new again. accessorized in a social setting that declined to comment more specifi- Alto, Calif.-based Flipboard, a mo- As shoppers ramp up their spending that outfit is meant for.” true storytelling cally. “Catalog mailings are an im- bile app, now allows stores to create this Thanksgiving and Black Friday portant component of our busi- digital versions of their catalogs on weekend, retailers are keeping an Disastrous results piece’ ness,” cited the company in a recent its app. And Pounce, a year-old mo- iron-tight grip on catalogs as an irre- Consumers might gripe about earnings statement, noting that it bile app, allows users to scan a print placeable marketing tool—despite unwanted circulars and overstuffed consolidated publishing with one image in a catalog or circular and the world’s embrace of online shop- mailboxes, but historically, pulling printer in the hopes of circumvent- match the paper image with the ping.Designer dress-rental site Rent back on catalogs has had disastrous ing any cost increases from higher store’s e-commerce site to buy it. the Runway just introduced a mailer results. When mail-order company postal rates and paper prices. “As a display medium, paper is into its marketing mix, while older Lands’ End decreased the number catalog expenses had been taken out very accessible,and has a large display stores including William Sonoma of mailings it sent out in 1999, sales of a direct-selling budget, but now ‘Flagship store’ area compared to mobile phones and Inc. are spending more on the print quickly took a dive. retailers are dedicating advertising Tea Collection, an 11-year-old tablets,”said Pounce Chief Executive publications. Though the majority “Where retailers have cut back,it and marketing funds to the mail- seller of childrenswear that sells at Avital Yachin, noting that stores will of their sales are conducted in stores has impacted their revenue nega- ings. Often, promotions and dis- 250 boutiques across the U.S.—in- never give up the medium. or on the Web and not over the tively,” said Ms. Bogan. counts are included to drive shop- cluding Giggle in New York City— Ms. Knup concurred. “You don’t phone, retailers have good reason to Now retailers can’t get the pages pers to the Web and stores. is increasing its mailings from seven get the same feeling when you’re say yes to paper: 58% of online shop- printed fast enough. In addition to Several companies have ampli- this year to eight in 2014. Each book flipping through a PDF,”she said. Ⅲ pers also browse catalogs, according providing a more vibrant setting for fied the financing dedicated to cat- goes out to more than 300,000 po- to a recent survey conducted by con- apparel and home goods—Rent the alogs. L Brands, the $10.5 billion tential customers of the brand,which LISTEN to a discussion at sultancy Kurt Salmon. Runway’s first catalog, which owner of Victoria’s Secret and Bath generates between $30 million and CrainsNewYork.com/podcasts

of no party.” cost between $150,000 and ing director of the elegant midtown Hospitality Holdings already $300,000, according to Mike War- event space. Parties are on, again has booked 15% more holiday ren, director of catering for CPS The venue also has some cus- events than it had last year at this Events at the Plaza, a joint venture tomers who’ve requested photo Continued from Page 1 “I think the worst is behind us, time, though prices have remained between Great Performances and booths that cost as much as $1,200 to lay off people and you are having a but the parties today are a lot more flat, Mr. Grossich said. Delaware North Cos. rent for an evening. Party producer party at the Waldorf, that doesn’t modest,” she said. The growth comes as the kinds Last year, CPS booked just one Event Kings, which supplies these look good,”added Mr.Blauvelt.“But Only 6% of the companies sur- of companies that have traditional- of those mega-parties. This year it photo booths,said demand is up 25% those firms are back at our door.” veyed said they would spend more ly booked ballrooms shed their re- already has two on the books, Mr. this year, persuading owners Steven Indeed, with the economy re- on their parties than they had last luctance to throw Warren said, adding that the cater- and Terry Vogel to purchase a snow- bounding,most employers are in the year, while 11% will spend less, and a bash for their er’s projected revenue for December globe booth that can accommodate merrymaking mood. According to 83% are spending about the same 96% employees and is 20% ahead of this time last year. group photos of up to 12 people. global executive search firm Battalia amount as in 2012. OF COMPANIES customers. Fi- But the most expensive items, in- That booth costs nearly $2,000 nationwide are Winston’s annual national survey, Even some of the swanky planning to have nancial services, cluding sushi and premium alcohol, to rent,and one of Event Kings’reg- released on Monday, 96% of corpo- cocktail lounges, including Camp- holiday parties advertising and have remained off most menus. ular clients, WABC’s Eyewitness rations this year are planning to bell Apartment in Grand Central Source: Battalia Winston fashion business- News, already has requested it for its throw holiday parties for their em- Terminal and the Carnegie Club es have filled up Photo finish annual holiday party, which is held ployees.That compares with 91% in Cigar Lounge, get queries about the Waldorf ’s biggest and smallest “People are not going for these in the Columbus Avenue garage 2012 and 74% in 2011, the all-time discounting. spaces. upgrades,”Mr.Warren said.“House used for its news trucks. low during the past 25 years. The “We are pretty much full,” Mr. wines are fine.” “We clear all of their trucks from best times for revelry were 1996 and Bargain hunters Blauvelt said.“Our Grand Ballroom Other amenities, like photo the garage and we drape it off, cre- 1997, when 97% of employers held “Customers ask,‘Can you go any was sold out months ago, and we are booths and big entertainers, are ating a venue space for their em- holiday bashes. lower?’ ” said Mark Grossich, own- nearly done with our secondary ball- making a comeback. ployees and families,” Mr. Vogel Even so, the days of free-flowing er of Hospitality Holdings, which rooms.” Gotham Hall is hosting two par- said. Ⅲ champagne and caviar are probably operates those venues and three Such soirees are for serious ties, so far, that have booked A-list over, noted Dale Winston, CEO of others. “This is not the year of the budgets. A party for 1,000 guests at performers, compared with none LISTEN to a discussion at CrainsNewYork.com/podcasts the executive search firm. lavish party,but it’s also not the year the Plaza Hotel, for example, could last year, said Allan Kurtz, manag-

entrepreneurs),to policymakers and industry would be served by part- Biz leaders push plans for jobs to education. nerships with the tech community, said William McComb, chief exec- Liberate land utive of Fifth & Pacific Cos., which Continued from Page 3 incentives totaling $130 million “a those people.” “The new tech campus on Roos- owns Kate Spade. Manhattan’s East Side, offering ad- mistake.” Mr. de Blasio has looked more evelt Island is a step in the right di- The success of the Brooklyn vice to Mayor-elect Bill de Blasio. But it was $13.4 million in capi- favorably at investing in technology rection, but learning how to pro- Navy Yard spawned Sunset Park’s “If we [the city] provide the sub- tal funds from the city and $27 mil- and training that leads to upwardly gram computers cannot start in Industry City and the Greenpoint strate,we’ll be able to get this indus- lion from the state that helped build college or even high school,” Mr. Manufacturing and Design Center. try to take off.” the Alexandria Center for Life Orringer said, noting that he first But more could be done to nurture Science, a 1 million-square-foot If the city backs started programming at the age of 7. high-tech manufacturing, said Foster partnerships research complex on the East Side “Early language immersion works Andrew Kimball, director of inno- A half-dozen industry leaders that is now a hub for innovation. the private with computers just like it does with vation economy initiatives at offered ideas last week at the Shera- Mr.Tessier-Lavigne said more is spoken languages.” Jamestown Properties and former ton as part of the Future of New needed: in particular, inexpensive, sector, ‘we’ll He added that the city needs to CEO of the Brooklyn Navy Yard York City conference presented by well-equipped space for startups make high-speed Internet available Development Corp. Crain’s and the Partnership for New that’s located close to the city’s aca- get [biotech] to “100% of the population.”Home- He’d like to see zoning changes York City.They offered ways the de demic and research institutions. to take off’ owners should be able to choose and financial incentives that free up Blasio administration could create Possible areas would include the wa- from more than one cable provider, unused manufacturing space. The jobs in technology, design and even terfront in Queens. even if that means renegotiating city result would be upwardly mobile high-tech manufacturing. Many “If we want [biotech] to go fast, franchise agreements. “Because jobs in television, film and digital ideas, though, would require tax in- we need financial incentives,” he something’s not working,” he said. fabrication. centives to spark business invest- added, pointing out that a biotech Public-private partnerships will “We need 15 Greenpoints,” Mr. ment—what Mr. de Blasio has startup in Boston can quickly hire mobile jobs for young people. Jon continue to be crucial to growth in Kimball said. “Support this econo- sometimes referred to as “corporate everyone it needs from within a rich Orringer, founder of image-sharing vital areas like the arts, said Thelma my,grow that pie.You’ll be creating giveaways.” He called a deal to give ecosystem of similar companies.“In marketplace Shutterstock,asked for Golden, director of the Studio more jobs that are living-wage FreshDirect a mix of city and state New York, you have to import all more access—to city data (for tech Museum in Harlem. The fashion jobs.” Ⅲ

November 25, 2013 | Crain’s New York Business | 27 Lot owners: Put up or pay up

Continued from Page 1 land can be put back into use and much-needed housing can be built. Many observers think it can work if the costs of holding land idle are driven high enough. “It would drive the price of land down and increase development, to the extent the tax increases are sig- nificant,” predicted Robert Knakal, chairman of Massey Knakal Realty Services. “The more expensive [va- cant land becomes to hold], the less of it you will get—that’s Economics 101.” New revenue stream

The plan could also provide a sig- buck ennis nificant jolt of new revenue for the city that could go toward an active developers, but what the down neighboring property val- affordable-housing program similar mayor-elect brands as “specula- ues—and city tax revenue. to Mayor Michael Bloomberg’s New tors”—owners who sit on buildable “It doesn’t hurt developers like Housing Marketplace Plan,which is land waiting for prices to rise. In the me,” he said. “I’ll gladly pay the on track to build or preserve 165,000 past, Mr. de Blasio has singled out higher taxes for the few years I hold units. Mr. de Blasio estimated his booming neighborhoods like a property if it helps to stop long- plan would eventually generate $162 Brooklyn’s Williamsburg as prime term speculation.” million annually, which could fund locations for people warehousing Mr. de Blasio’s proposal would construction of 4,000 new units,part real estate—all while the city suffers primarily be aimed at those very of a broader goal to create or preserve a critical housing shortage. neighborhoods. It would apply only nearly 200,000 units of affordable Enter Exhibit B.In the middle of to vacant properties in the boroughs housing over 10 years. Williamsburg, where land prices outside Manhattan, except for “Where we have rules like this have doubled and redoubled in the parcels in flood zones. that are holding us back, his admin- past 20 years, Frank Fristachi and Mr.de Blasio’s plan is nearly iden- istration will make the changes Suzannah Matalon have clung to an tical to a campaign that was success- needed to get shovels in the 8,900-square-foot parcel of fenced- fully waged in Manhattan in 2007 by ground,” a de Blasio spokeswoman off land at the corner of South First Borough President Scott Stringer told Crain’s in a statement last week. Street and Driggs Avenue. The and state lawmakers, which resulted Advocates of the change insist owners insist they do not fit into Mr. in the tax change being made to all that altering the way vacant lots are de Blasio’s mold. properties north of 110th Street. Be- taxed is not a tax hike but the clos- “It’s not vacant—it contains a low that line, vacant properties had ing of a long-running and counter- beautiful garden, trees, bushes and historically been taxed at more cost- productive loophole. plants, and was rescued from being ly commercial rates. Currently, all vacant lots that are a dump owned by the city,”Mr.Fris- zoned residential—no matter their tachi said.“I think I should get a tax ‘Productive’ move size or development potential—are rebate for supplying this neighbor- “Turning what was an incentive lumped into the same category as hood with clean air and light.” for warehousing land and real estate single-family homes. This means speculation into an incentive for they are assessed at 6% of their mar- building affordable housing is both ket value.Mr.de Blasio’s plan would In lower-income productive and progressive,” Mr. instead put the land in the same cat- Stringer said in a 2008 press release egory as commercial properties, in- neighborhoods, after state legislation that he had creasing the assessment value to strongly supported was signed by 45% of the market value of the land vacant lots pose then-Gov. David Paterson. Hammacher Schlemmer over five years. Democratic state Sen. José This will undoubtedly raise the serious problems Serrano of the Bronx was one of the Offering the Best, the Only and the Unexpected for 165 years. cost of holding land.But some of the sponsors of that bill,and is confident most significant increases on long- the tax change had an impact on va- held properties like the Olnick cant properties in Harlem. The Two Person parcels will come from eliminating Before the law was passed,an in- 60 MPH Hovercraft year-over-year caps that have kept formal 2006 survey undertaken by their residential tax rates below the Mr. Fristachi also disputes the Mr. Stringer found there were $10,000 mark, for example, instead suggestion that he’s a speculator, roughly 350 vacant lots in the three of $80,000—the current maximum pointing out that if he were one,he’d community districts that make up rate for the property. (An Olnick have already unloaded the parcel Harlem, Morningside Heights and spokesman declined to comment.) and banked his fat profits.Nonethe- Hamilton Heights, areas that saw Some observers believe, howev- less,he conceded that Mr.de Blasio’s increased building activity.In 2010, er, that such a move carries big risks. proposal has made him unsure two years after the property-tax law For openers, it could discourage de- about what he should do if his prop- was passed, a nonprofit called Pic- velopers from patiently assembling erty taxes rise from about $6,800 ture the Homeless performed a large blocks of property needed for annually to an estimated $17,000 similar survey of the same area and big developments by effectively under the mayor-elect’s plan. found 130 vacant lots. driving up their property costs.That Brokers in the area think the Mr. Mr. Serrano concedes the contri- could, perversely enough, limit new Fristachis of this world are an in- bution the tax change had to these housing production. creasingly rare breed in booming numbers is difficult to quantify, but The measure could also produce Williamsburg.But in lower-income nevertheless is adamant about ex- another undesirable effect. neighborhoods, vacant lots pose se- panding the change to the rest of the “Maybe a guy says,‘I’m not going rious problems,according to Martin city. The caveat is that he doubts Our Manhattan store brims with unique gift ideas, to pay these taxes,I’m going to build Dunn, who runs Dunn Develop- whether Mr. de Blasio will have any now exhibited within a magnificent new showcase. a tax-payer,’” said Eric Anton, a ment Corp., a for-profit company luck in persuading Albany to pass it As always, every item is backed by managing partner at investment that builds affordable housing. without the help of Gov. Andrew The Hammacher Schlemmer Lifetime Guarantee. bank Brookfield Financial,referring Mr. Dunn believes that upping Cuomo, who has not weighed in on to a small development on a piece of the cost of inactivity for landowners the issue. 147 East 57th Street property that generates just enough would pay dividends by reducing the “I think it has a great chance in money to cover payments to the number of empty lots, which not the Assembly,” he said. “I think the 800-421-9002 government. only become magnets for crime, Senate is often a place where good Mr. de Blasio’s plan targets not garbage and vermin, but also drive ideas go to die.” Ⅲ

28 | Crain’s New York Business | November 25, 2013 HELLUVA TOWN INSIDE Source Lunch Bringing business to Brooklyn P. 30 Out and About Balanchine’s classic Nutcracker returns P. 31

Bird is the word at ‘21’ Club

If thoughts of roasting a giant turkey cause a severe case of the cold sweats, the ‘21’ Club can help. The famed watering hole is serving Thanksgiving dinner on Thursday, marking just the second time in its 83-year history that it will be open on the holiday. With last year’s debut attracting 570 attendees, who brought in a collective $80,000 for the eatery, General Manager Teddy Suric said, “it’s a no-brainer to open up this year.” Dinner goes for $105 per adult and $55 per child.The prix fixe menu features appetizers such as oyster stew with lardons, baby leeks, corn, cream and tarragon, while main courses include the classic turkey dish or Millbrook venison loin for those who want to order something other than the bird. Mr. Suric says he expects at least 700 attendees this year, and will open the restaurant at 11 a.m., an hour earlier than last year. Dancin’ in the Street

Tony Conklin, associate director of GIFTS GALORE: research at Deutsche Bank, likes to Entertainment exec Jarrod Moses is rock out with his band, Riffhanger, using every spare when he’s not analyzing publicly moment to shop traded companies. On Dec. 2 at during this time- Irving Plaza, Riffhanger will face crunched holiday off against Big Dog Party at Wall season. Street Rocks, the final competition in a yearlong battle of the bands, where the winner gets bragging rights and the proceeds fund charities Wounded Warrior Project, Reserve Aid and Operation Finally Home. Mr. Conklin has had five relatives in the service. “It’s fun to perform, and if it’s for a good cause, even better,” the lead singer and guitarist said. Making a list The nonprofit was founded in 2011 by Wall Streeters Leslie Kirby, James Macedonio, Pete Carrara and Employees spend more office hours shopping online George Chrisafis.This year’s finale will also feature pop band Sugar or on mobile devices, and these CEOs say it’s OK Ray as well as the Darrens, with Mr. Carrara on drums.The managing

director at Royal Bank of Canada, buck ennis Mr. Carrara said his father was an Air Force veteran and a New York BY MIRIAM KREININ SOUCCAR City firefighter who “bought me SHOP TALK my first drum set when I was 4 years old.” his holiday season, lucky friends of Jarrod Moses will receive rare books from Wall Street Rocks expects to Shakespeare & Co., vintage arcade games and $200 bottles of Samuel Adams’ bring in about $300,000 this year. Doors for VIP ticket holders Utopias beer, one of the most expensive brews in the world. ¶ Those are just a ($150) open at 5:30 p.m., and for few of the high-end trinkets Mr. Moses, chief executive of United 75% general-admission ticket holders Entertainment Group, is collecting for the 70 people on his shopping list. Like PORTION OF AMERICANS ($75), 6:30 p.m. The show starts at who admit to shopping online 7:30 p.m. —lisa ferber many people this year, Mr. Moses is feeling the crunch of fewer shopping days for the holidays during work between Thanksgiving and Christmas, not to mention the fact that Hanukkah hours starts the night before Thanksgiving, a rare holiday mash-up.To get it all done, he is shopping during every spare moment—whether in stores, online or, increasingly, on his mobile device. ¶ “I have great difficulty and challenges to figure out what to buy,” Mr. Moses said.“I’m Tspending double the amount of time using my phone to shop than in years past.” ¶ With Hanukkah 19% PORTION who spend 10+ beginning Nov. 27 and only 26 days between Black Friday and Christmas—down from 32 days last working hours shopping online year and the fewest number of days since 2002—shoppers and retailers alike are under pressure to during the season deliver the goods. Major stores like Macy’s are opening on Thanksgiving See HOLIDAYS on Page 30 Source: RetailMeNot

November 25, 2013 | Crain’s New York Business | 29 SOURCE LUNCH: Holiday shopping at work CARLO SCISSURA by Thornton McEnery Continued from Page 29 of the season. then go home that evening and buy for the first time, and harried con- The use of mobile phones for an item they saw online. Where sumers are using their smartphones shopping is growing as well, they perform the actual transaction and their computers at work to though many consumers are still isn’t meaningful.” shop for gifts. using them more for research than Still, despite the move to mo- Giving Brooklyn Gyutae Park, co-founder of fi- the actual sale.Sixty-five percent of bile and online shopping, brick- nancial website Money Crashers, the consumers interviewed by and-mortar continues to be the said he does roughly 80% of his Brand Keys Inc., a Manhattan- mainstay for Macy’s. This year for holiday shopping online from his based research consultancy, said the first time, the retailer will open a business focus office. More surprisingly, he gives they used or planned to use their at 8 p.m.on Thanksgiving Day and his employees a green light to do so mobile devices to research shop- stay open until 11 p.m. on Black as well. ping options for the upcoming hol- Friday. s usual, Carlo Scissura then look at East New York … JFK “We realized that our staff iday season. “Last year, we opened at mid- has an idea he’d like to is right there! It’s a stone’s throw and members were already doing it,and Jordan Roth, president of night on Thanksgiving,and we had share. A Bensonhurst you’ve got the highway. Why aren’t it wasn’t having a huge effect on Jujamcyn Theaters, often browses large crowds then, particularly native, Mr. Scissura has companies that do their business overall productivity, so we decided millennial-age customers,” Mr. been president and through JFK—import-export com- to make it a policy to allow it,” said Sluzewski said. “But when they ACEO of the Brooklyn Chamber of panies,for example—doing business Mr. Park, who plans to spend a to- ‘This season came in, they already had shopping Commerce since September 2012, a out there already? Because we need tal of about eight hours shopping bags in hand from other stores. We role he took on after more than a to attract them. for the 10 people on his list and will it’s all about heard that after the parade, the decade in local politics, five years of be purchasing e-readers and iPods, meal and then a little football, peo- which he spent as Borough President What about attracting a large among other items. upgrading ple want something to do.” Marty Markowitz’s chief of staff.Now corporation as an example? Mr. Lauren Bush Lauren, the Yet despite the holiday rush, Mr. Scissura is shepherding the city’s Markowitz has been publicly courting founder of FEED, a handbag and your tech’ some prominent New Yorkers say second-largest business chamber Samsung. accessories brand that raises mon- they collect ideas all year. through a political transition and into The idea of attracting a major multi- ey for charity, said she also does all a future that will be presided over by national manufacturer of some kind of her online shopping at the office. Heard through the grapevine Mayor-elect Bill de Blasio and incom- is lovely, but there are businesses in She believes most employees do the Mr. Moses said he hears about a ing Borough President Eric Adams. Brooklyn now that need space and same. lot of the gifts he buys from the support to stay. on his mobile while taxiing to celebrities he works with. Singer What’s next for the borough in the post- Shopping via smartphone meetings but rarely whips out his Pharrell Williams keeps him Bloomberg-Markowitz era? But won’t that be more difficult to “I don’t mind if my employees credit card. abreast of the best vintage books We can no longer think just of the achieve? shop at work,” said Ms. Bush Lau- “I hunt for gifts on my phone, and music outlets. Mr. Moses also very simple development equation of No, it’s a better and easier business ren, who is a niece of former Presi- but I don’t actually transact,” Mr. buys gifts from Parabellum, an ex- “Manhattan and then the outer bor- model. These local companies want dent George W. Bush. “Everyone Roth said. clusive leather-goods company in oughs.” It’s now become “Manhat- to stay. Brooklyn is part of their needs to take a break.” Retailers say that to be success- Los Angeles with items made in tan, parts of Brooklyn, brand. Nearly 60% of shoppers in the ful now,they have to be ready on all the owner’s backyard, and from a maybe two neighbor- WHERE Northeast will do more online fronts. Macy’s Inc. doesn’t publicly website called Mack Weldon, hoods in Queens and then It’s not that easy, though, is shopping this year than they did break out its online, mobile and in- which sells men’s undergarments. … what?”That’s the world THEY it? Brooklyn faces stiff five years ago, according to Austin, store sales because they are all inte- As for the $200 Utopias beer, we’re now living in, and DINED competition for those Texas-based digital coupon site grated. Mr.Moses learned about the pricey there needs to be a new CAFFE BUON businesses both inside and RetailMeNot. And more than “The way our society has suds when he met Jim Koch, the phrase for that. GUSTO outside the city. What sets it three in four employed Americans emerged is that people don’t only founder of Samuel Adams. Con- 151 Montague apart? What about “East of St., Brooklyn admit to shopping online for the shop online or in stores,” said Jim sidered the cognac of beer,it’s actu- www.caffebuon On a dollar-for-dollar ba- holidays during work hours, with Sluzewski, a spokesman for ally noncarbonated and is more Barclays”? gusto.net sis,we’re not going to com- 19% of people spending at least 10 Macy’s. “Many people will come comparable to a fine brandy. The I prefer “the outer borough’s (718) 624-3838 pete with New Jersey and work hours doing so over the course into a store on their lunch hour and beer is aged in wooden barrels, and outer borough.” These are AMBIENCE: those aggressive tax breaks. its flavor changes from year to year. the neighborhoods—East Rustic Italian with Where we do compete is Only 1,000 cases are made for each New York, Brownsville, a Sinatra our proximity to the con- edition. Canarsie—that need dra- soundtrack sumer base and an excep- WHAT’S TRENDING NOW Of course, Ms. Bush Lauren matic effort. You need the WHAT THEY ATE: tional talent pool. We need gives FEED bags, and thanks to city to make an investment, Ⅲ to leverage that, to make it Toy stores report that these items are flying Tortellini in family ties, Ralph Lauren to say,“We’ve got 500 food brodo easier for businesses to stay off their shelves this season. sweaters—her husband, David, is manufacturers operating Ⅲ Chicken and thrive in the greatest Ralph’s son. But she does branch within our borders and we capricciosa borough in the country. Big Hugs Elmo out to other brands. Last year, she don’t want them to leave,so Ⅲ Tiramisu FAO Schwarz, $49 gave her brother a Jawbone Up here’s 100 acres of land,and Ⅲ Sparkling water, What can the de Blasio espresso band, an electronic device that we’re going to give them in- administration do to The Ugglys measures sleep. She says her hus- centives and tax breaks, but PRICE: $91.44, demonstrate its commitment including tip Pug electronic band is hard to buy for, so she col- they have to create X num- to this effort? lects vintage-coffee table books ber of jobs,hire within these Whoever is selected as the pet and other meaningful items for ZIP codes, [reach out] to these next deputy mayor of economic devel- Toys R Us, $24.99 him all year. churches, go to these housing proj- opment should commit to working Surveys show that smartphones ects.” It’s gotta be planned or it’s not hand in hand with the Department of Tabeo e2 Tablet for kids will top many shoppers’ lists this gonna happen. That planning is Small Business Services. [The Toys R Us, $129.99 year, and are replacing all other something I really hope that the de Bloomberg] administration has been But for loved ones who have long outgrown Elmo, a rechargeable cellphone consumer electronics, including Blasio administration—and even the good about understanding how these case and a personalized stationery set are on a number of celebrity lists for digital cameras and GPS devices. governor, to some extent—intends to departments fit together, but the next Nearly half of consumers prefer to make a major focus. one will have to build on that. Coney the holidays. use a smartphone over a digital Island—we talked about it, we re- Caddylicious camera to take pictures, and nearly What about those areas would appeal to zoned it, but the next administration half also believe that children 13 or the smaller food manufacturers you is going to be the one to actually get it customized younger should have their own mentioned? built, and the relationship between cellphone, according to Retail- If you look at a shipping-based com- EDC and SBS will be key in that.The stationery set Ⅲ Dabney Lee in Brooklyn, MeNot. pany trying to grow in Brooklyn and same goes for Fourth Avenue. $300 “This holiday season is all about upgrading your tech,” said Trae Bodge, senior editor of The Real WHO KNEW? Mr. Scissura is fluent in Deal by RetailMeNot. iPhone charger case Indeed, Jujamcyn’s Mr. Roth Italian, which he spoke with more than a Mophie Juice Pak Helium for iPhone 5 said all his 13-year-old son wants is few of the roughly dozen people who Mophie.com, $80 to upgrade his iPhone—and it —MIRIAM KREININ SOUCCAR looks as though his wish will come stopped by to say hello during lunch. true. Ⅲ

30 | Crain’s New York Business | November 25, 2013 OUT AND SNAPS Fight against lung cancer raises record amount ABOUT by Ali Elkin and Theresa Agovino

CULTURE FIX CAREER BUILDER MONDAY, NOVEMBER 25, MONDAY, NOVEMBER 25 THROUGH SUNDAY, Just in time for holiday shopping, DECEMBER 15 Gilt Vice President Marshall The Public Theater’s Mobile Porter will present a lecture called Unit will perform MUCH ADO THE FAST-MOVING WORLD OF ABOUT NOTHING for a limited E-COMMERCE: GLOBAL TRENDS AND run at the company’s home THE CHALLENGES OF CROSS-BORDER theater after free performances at shelters, REGULATORY ISSUES. The talk will prisons and community centers around the be at the McCann-Erickson city.The shows, at 8 p.m. in addition to 2:30 Building, 622 Third Ave., on the p.m. matinees, are $20 for general admission. 18th floor, from 6 p.m. until 8:30 The Public Theater is at 425 Lafayette St. p.m. Registration costs $30 and is stephanie berger Tickets are available at www.public available by e-mailing ed lederman theater.org. [email protected]. STEPHEN SONDHEIM and BERNADETTE RONALD SERNAU, RAY CHALME, MARY ANN TIGHE and ROXANNE DONOVAN at the benefit PETERS at the Nov. 14 gala for the New York City for Joan’s Legacy: Uniting Against Lung Cancer on Nov. 19. The event brought in a record $1.35 FRIDAY, NOVEMBER 29, TUESDAY, NOVEMBER 26 Center. The fete raised $1.8 million. million. THROUGH SUNDAY, DECEMBER 1 The New York Public Library’s As an alternative to braving the Black Friday Science, Industry and Business crowds, consider the Museum of the Library will host MAKING THE MOST Moving Image’s A DOG’S LIFE: A ROWLF OF HOLIDAY NETWORKING. The free RETROSPECTIVE. Rowlf, the music-loving dog event, which will run from 6 p.m. created by Jim Henson, actually predates the until 7:30 p.m., will feature speaker Muppets and got his start on The Jimmy Win Sheffield discussing how to Dean Show in the 1960s. Screenings start at turn holiday mingling into career 1 p.m. each day and are included in museum opportunities. The library is at 188 admission, which is $12 for adults.The Madison Ave., and the event is in museum is located at 36-01 35th Ave. in Conference Room 018. For more Astoria, Queens. For more information, visit information, visit www.nypl.org/ www.movingimage.us. locations/sibl.

DON’T MISS BALANCHINE’S NUTCRACKER FRIDAY, NOVEMBER 29, THROUGH SATURDAY, JANUARY 4 zhou karen The New York City Ballet’s annual VERA WANG, MAYOR MICHAEL BLOOMBERG production of THE NUTCRACKER begins this mcmullan.com patrick and MAYA LIN at the Nov. 19 benefit for the week. The Tchaikovsky ballet is performed SKYLAR DIGGINS and RICHARD R. BUERY JR. at the Nov. 14 Children’s Aid Society benefit. Museum of Chinese in America. The event raised in numerous venues by various companies The gala raised $1.6 million. a record $1.5 million. during the holiday season, but this one is the classic, featuring George Balanchine’s choreography, spectacular sets and See more of this week’s Snaps online at CrainsNewYork.com/galleries. elaborate costumes. Performances are at the David H. Koch Theater, 20 Lincoln Center Plaza. Tickets start at $67 and are available online at www.nycballet.com.

OPENING FUNDRAISERS MONDAY, NOVEMBER 25 MONDAY, NOVEMBER 25 The Museum of Modern Art will Chabad’s Children of Chernobyl, a group that host Isaac Julien’s film installation evacuates children from Russia’s Chernobyl TEN THOUSAND WAVES.The piece is region to get them medical care for exposure projected onto nine double-sided to radiation, is hosting CHILDREN AT HEART, screens, designed to interact with which will include an auction. Jon Voight will visitors’ movements through the be master of ceremonies and Liev Schreiber gallery space.The 55-minute work will be honored. The gala, which starts at 5 combines contemporary Chinese p.m., will be held at Chelsea Piers. Tickets culture with ancient myths and start at $1,000 and are available online at was filmed in Shanghai. It runs www.cah.net. through Monday, Feb. TUESDAY, NOVEMBER 26 17.The Infinity Impact and ProjectArt are hosting museum is THE GIVING PARTY at the Tribeca Grand Hotel, located at 11 2 Sixth Ave. The event is a celebration of W. 53rd St. Giving Tuesday, a burgeoning online and is open movement that encourages charitable activity every day (but the Tuesday after Thanksgiving (although this closed on event takes place before the holiday). Thanksgiving). Admission is $25 Attendees at the event will have the for adults. For information, visit opportunity to donate to organizations of wealth.investmentnews.com www.moma.org/visit/ their choice. Tickets start at $20 and are calendar/exhibitions/1417. available through www.eventbrite.com. powered by MARK YOUR CALENDAR…

TUESDAY, DECEMBER 31, THROUGH TUESDAY, JANUARY 14 SLEEP NO MORE producer Randy Wiener will bring a new site-specific, immersive spectacle called QUEEN OF THE NIGHT to the newly refurbished Diamond Horseshoe sponsored by supper club at the Paramount Hotel, 235 W. 46th St. The play (or “event,” as it is being billed) is an adaptation of Mozart’s Magic Flute and is the brainchild of an all-star creative team behind such recent hits as Natasha, Pierre and the Great Comet of 1812 and Peter and the Starcatcher. Tickets start at $125, and evening

attire is required. For more information, visit www.diamondhorseshoe.com. queenofthenightnyc com

November 25, 2013 | Crain’s New York Business | 31 SHOW TRANSACTION FEES YOU MEAN BUSINESS

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