July 2010 More Than Just a Game
For more than 20 years, it has been embraced by its fans, honored by critics, and envied by its rivals. It has endured the test of time and has satisfied a demanding public like no other sports video game in history. It’s been recognized as ‘the game the players play,’ ‘the benchmark in sports video gaming,’ and ‘the number one selling football video game in history.’ It is Madden NFL. Since its inception, the Madden NFL franchise has reigned supreme as the preeminent sports title in the video game industry. Sales of more than 85 million units worldwide and $3 billion in lifetime revenue along with a countless number of gaming awards have helped make Madden NFL the most critically acclaimed sports title in history. From the original John Madden Football, released by Electronic Arts in 1989, to last season’s award-winning Madden NFL 10, the franchise has found a permanent home atop the video game pedestal. With record-breaking numbers that scream off the charts, there is little doubt about Madden NFL’s effect on the consumer—sports fans love it, hardcore football fans fawn over it, and NFL players deeply respect it. What started as a simple idea many years ago has profoundly affected today’s pop culture in many ways. On the field, the game dominates the virtual gridiron. Off the field, its popularity is growing larger by the year. ™ Backed by events like the EA SPORTS Madden Bowl, EA SPORTS™ takes a look at the EA SPORTS™ Madden Challenge, Maddenoliday, Maddenpalooza, Pigskin Pro-Am, and Madden Gras, past, present and future of the Madden NFL is no longer ‘just a game.’ The Madden NFL franchise.
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