To obtain permission to reproduce or distribute this document contact contact document this distribute or reproduce to Topermission obtain of outside distribution or reproduction for intended not is document This permitted. not is reprinting, Any or information. modifying, this of copying, use the distributing, as regarding such use, privileges and unauthorized rights all reserves LLC Publishing Pipeline LLC. Publishing, Pipeline of property sole the is herein contained information All 2011, © Not for distribution or reproduction. video and34percent more timewatching videoon the USspent20percent more timewatching mobile According to Nielsen’sCross-Platform usersin Report, much more intuitive screen.” than doingthis onaTV to device beaperfect for content discovery, asitis screen. Tabletsbecoming asecondTV alsoprove (1- or2-minute) videoclips-butare increasingly tablet. “They are notjust beingusedto watch short Alcatel-Lucent, underlinedthe significanceof the Stefan DeBeule,Director, SolutionsManagement, media consumption tool.” at 4GWorld, “A PCisaproductivity tool. Atabletisa Ira Gorelick, SeniorManager, Verizon, pointed out screen experienceto the mobileenvironment. As emerged to outsellthe laptop anddeliver alarger- In addition,anew classofdevice, the tablet,has services must follow these trends onto new screens. the livingroom,consumption hasleft andvideo havetransports becomeincreasingly nimble,video summarizes the state ofpay-TV. Asdevices and daily atTheCableShow inJune,anditsuccinctly This iswhatAndrew Rowe, Ericsson,saidinthe show set.” TV anymore. Theirfocus hasreally expandedbeyond the “Cable operators are operators notreally cableTV By JesseCryderman Multiscreen Play Comcast andthe [email protected] for information about Reprint Services. Reprint about information for underlying technology that isrequired to enableit. closer lookatComcast’s multiscreen offeringandthe we’llof multiscreen take doneright.Inthis article, a of becomingdumbpipes,Comcast isagoodexample launchdilatory ofnews serviceshasputthem atrisk While many have lamented the fact that carriers’ future. a multiscreen planisnotprepared to compete inthe services. Putbluntly, avideoserviceprovider without are, orrisklosingcustomers to competing OTT Carriers must take their content to where the eyeballs 2015. will accountfor 50percent ofallinternet traffic by toward the future, Informa forecasts that onlinevideo the Internet in2011 compared to 2010. Looking www.pipelinepub.com Volume 8,Issue6 www.pipelinepub.com . To obtain permission to reproduce or distribute this document contact contact document this distribute or reproduce to Topermission obtain of outside distribution or reproduction for intended not is document This permitted. not is reprinting, Any or information. modifying, this of copying, use the distributing, as regarding such use, privileges and unauthorized rights all reserves LLC Publishing Pipeline LLC. Publishing, Pipeline of property sole the is herein contained information All 2011, © Not for distribution or reproduction. devices would becapableofstreaming highquality specs the way iOSdevices are, sonotallAndroid (Android devices are not standardized for hardware on the Android platform, butnotvideostreaming. DVR programming functionsofthe appare available customers expect.Currently, the remote control and to ensure itdelivers the quality ofexperiencethat TV App, revisingXfinity it four timesin the last year, well. Comcast hasbeenconsistently refining the remote control andaDVR management device as connection. Theappturns your iDevice into a on the iPad, iPhone, and iPod touch over aWiFi enables subscribersto watch OnDemandshows TV Apptakes Xfinitya and The Xfinity step further and deepertoo. The Comcast isfresher OnDemandcontent library is well thought out,andI’dvote itbetter than Netflix. internet allows for portal DVR management. TheGUI or selectingfrom your userqueue. Inaddition,the as logginginandbrowsing/searching for content, on their laptops anddesktops. Viewing isassimple to watch on-demandmovies andtelevision series TVallows subscribers TV app. First, Xfinity Xfinity TV and This sentimentinforms Comcast’s Xfinity to get this content onany device willwinout.” own way. At the endofthe day, the consumer’sdesire want it,” saidMr. Strauss. “We have to get outofour platforms, thingswhy are oncertain certain they just operator’s jobto enablethis. “They don’twant to hear and allmobileterrestrial devices, andit’sthe experience their television programming onany PromaxDBA Conference that customers want to interactive media,recently told attendees atthe Matt Strauss, Comcast’s seniorvicepresident of The Road to Xfinity [email protected] for information about Reprint Services. Reprint about information for few screens—how dothey doit? televisions, andthrough the Xbox 360.That’squite a PCs, to mobilephonesandtablets,to IP-enabled traditional set-top boxes, to desktop andlaptop So Comcast ispoisedto deliver content through integrated next-generation experience.” IP platform, we candeliver amore personaland TV’s Xbox experienceisbuiltonaprivateXfinity Kinect’s voice andgesture controls. And,because networks andstudios, usingunique features like thousands ofOnDemandprograms from leading innovative way to discover, control andexperience with we’ll Microsoft, offerourcustomers aunique and available onthe Xbox 360.“Through ourpartnership TV OnDemandwillsoonbe blog post that Xfinity Officer atComcast, recently revealed inanofficial for videoviewing, Tony Werner, ChiefTechnology Recognizing that game consolesare amajor portal whenever they want.” how consumerswatch television wherever and step“important inComcast’s planto totally reinvent an, Comcast CEO,calledthe partnership L. Roberts, Brian service through SamsungIP-enabledTVs. TV withComcast Samsungto haspartnered offerXfinity video atthis pointintime.) beyond the TV set. Their focus has really expanded cable TV operators anymore. Cable operators are not really www.pipelinepub.com . To obtain permission to reproduce or distribute this document contact contact document this distribute or reproduce to Topermission obtain of outside distribution or reproduction for intended not is document This permitted. not is reprinting, Any or information. modifying, this of copying, use the distributing, as regarding such use, privileges and unauthorized rights all reserves LLC Publishing Pipeline LLC. Publishing, Pipeline of property sole the is herein contained information All 2011, © Not for distribution or reproduction. experience across multiplescreens. technologydelivery required to replicate alive TV Next, Iasked Stefan to explainaboutthe underlying homogeneous content protection mechanisms.” HTTP adaptive streaming), andtriesto pushfor tries to drive the adoptionofstandards (HTML5, on associated costs. “For this reason, Alcatel-Lucent Stefan pointed to standards asoneway to cutdown delivering content to multipledevices: Solutions Management, to explainthe challenges of thePlatform. Iasked Stefan DeBeule,Director surprise that they with Comcast partnered to drive Multiscreen Video Platform Solution,soit’sno multiscreen enablementtechnology with its Alcatel-Lucent hasbeenatthe forefront of Alcatel-Lucent and thePlatform enabling amultiscreen offering. them to gain someinsightinto the challenges of solution,thePlatform,delivery sowe connected with Alcatel-Lucent with isastrategic Comcast’s partner published, andthat’s where thePlatform steps in. to scalefor future Thenithasto device be support. 18 different adaptive streaming outputs,with room Elemental CEOSamBlackman indicates this means encoded for the numerous devices itsupports. First, everything Comcast pushesouthasto be subscribers.” is helpingusdeliver compelling servicesto our with thePlatform’s cloud-basedvideomanagement, highly reliable transcoding solutionthat, coupled pronged to Screen Play Mag:“Elementalhasa for Comcast Interactive Media,explained the two- President ofproduct development andtechnology thePlatform for publishing.CharlieHerrin, SeniorVice programming: Elementalfor IPtranscoding, and Comcast relies ontwo solutionsto deliver multiscreen Enabling Technology costly. multi-device content challenging and delivery requirements for their devices, which makes Wii, X-box) Microsoft -allhaving different Roku...) orgame consoles(Sony PS,Nintendo different add-on-devices (AppleTV, Google TV, brands (Samsung,Philips,Sony...),different TV a lean-back experience,you have to support instance, to screen reach with the mainTV techniques andsecuritymechanisms. For UI development environments, delivery -you1 category typically require different types ofuserexperiences,butthat -within only have to dealwith these 4different The current challenge isthat you donot [email protected] for information about Reprint Services. Reprint about information for demand, andboth rental andpurchase options.” premium ormicro-subscriptions, pay-per-view on model,”delivery opinedMr. Benz.“They needto offer more paidcontent through that samemulti-device as anadd-onfeature ofthe bundleanddeliver Everywhere orsubscriptionextension of includingTV “Operators needto evolve outofthe current mode and other video operators canevolve even further. Jim Benz,CSGInternational, feels that Comcast television,” Comcast CEO. saidBrianL.Roberts, is core to ourstrategy andakey facet ofthe future of tabletsandmultipledevices,connected which TVs, to Comcast customers faster than ever, includingon technology framework inplaceto deliver new features Comcast isprepared for the future. “We have the with apopular game console, first partnership With integration, apps,connected andanindustry- TV The Future absolutely crucial to this: At Alcatel-Lucent, we believe that two components are an industry first. be available on the XBOX 360, Comcast’s XfinityTV will soon seamless delivery ofvideo. seamless delivery video management system --assures – whenintegrated with the abovementioned downloads atsignificantly reduced costs, and This improves videoquality, offersfaster file an alternative to shared CDNs. third-party and operate their own dedicated CDNas (CDN) enablingserviceproviders to build 2. Amultiscreen Content Network Delivery service needs. measurement, andcustomer advertising, payments, preferences, audience each customer, authentication, supporting maintain adetailedsubscriberprofile for subscriber management serviceswhich of both. Itshouldalsocomewith advanced or ahybrid deployment that combinesaspects serviceprovider’swithin the TV datacenters, service provider) model,aself-hosted solution fully-hosted cloud-basedASP(application a flexible deployment options that support publishing capabilities.Itshouldalsoprovide providers andcontent owners, andautomated and businesspolicymodelingbetween TV metadata management, rightsenforcement video publishing.Itshouldprovide videoand provides the central logistics for multiscreen 1. Avideomanagement system which www.pipelinepub.com . To obtain permission to reproduce or distribute this document contact contact document this distribute or reproduce to Topermission obtain of outside distribution or reproduction for intended not is document This permitted. not is reprinting, Any or information. modifying, this of copying, use the distributing, as regarding such use, privileges and unauthorized rights all reserves LLC Publishing Pipeline LLC. Publishing, Pipeline of property sole the is herein contained information All 2011, © Not for distribution or reproduction. alternatives.” these customers are typically notgoingto lookfor rich, high-quality content across various screens), their existing customers atthe rightprice(by offering If they cansatisfythe multiscreen requirements of competitive advantage: their existing customer base. players, telcos andcableoperators have amajor “When comparing telcos/cable operators with OTT multiscreen play for operators: Stefan ofthe DeBeulesumsupthe importance carriers canlearn from. competitive advantage andsomething other video and whenever they are viewing it.Thisisboth a company istakingitscontent to the people,wherever taking aproactive stance inthe battlefor video.The Regardless, by embracing multiscreen, Comcast is requirements onthe side.” delivery to purchase, butalsohasreal-time entitlement can have apost-paid billingaspectto itinregards the cloud,whatwe refer to asadigitallocker, which brings usback to content conceptslike in portable to the digitalvideoandcontent world. That their existing OSS/BSSinfrastructure that are specific deliver, butthey alsoneedcapabilitiesthat buildon are things that carriers are pretty well equipped to of billingandpayments,” explainedBenz.“Those have to care for itandcover allofthe basesinterms “As to soonasyou sell content start like that, you also require additionalinfrastructure to support. There are challenges to this model,however, that [email protected] for information about Reprint Services. Reprint about information for www.pipelinepub.com .