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HOMESHOPPING&LOGISTICS/INFRA CJ O SHOPPING CJ korea express CJ OLIVE YOUNG CJ EDUCATIONS CJ E&C CJ SYSTEMS CJ POWERCAST 1 CJ O Shopping is the first to start a TV home shopping program in Korea, and has since made history in the Korean distribution industry in a variety of fields. With its competitive products, reasonable prices and leading services, it is rapidly growing into the leading integrated online media shopping company, commensurate with global recognition. 17 As the first logistics company in Korea, CJ korea express has been at the forefront of economic development in Korea for over 80 years. It is rapidly growing into one of the top 5 logistics companies in the world by providing differentiated services in all areas of international logistics, such as contract logistics, parcel delivery services, and its maritime business with the biggest network in Korea. 29 CJ Olive Young is Korea’s leading health&beauty distributor whose differentiated products add value to the shopping experience. It remains on-trend with its diverse and specialist products in healthcare, beauty care and personal care as well as its advanced distribution system. 37 CJ Educations is a specialized education contents provider that creates a new learning culture. It combines IT with outstanding educational contents to build a sound digital education culture. The company delivers a new paradigm of early childhood education by offering innovative educational applications such as the ‘I THINK’ series. 41 CJ E&C creates outstanding spatial value through civil engineering, construction, engineering, and resort development and management. It has established a new business model based on broad construction competencies, the successful business performance of industrial plants, and its unrivaled experiences in complex spaces, such as ‘CJ Foodworld.’ 47 As a specialist IT service provider, CJ Systems provides total IT services such as the development and establishment of information systems, system management and operation, and internet data center services. It is a leader in the IT industry and takes preemptive measures to cope with changes in the industrial landscape to boost its position as a specialist for corporate informatization. 53 CJ Powercast started as a broadcasting agency, but later positioned itself as a leader in the digital broadcasting industry. It is responsive to the changing media platforms to expand its business into all areas where digital contents are necessary, focusing on the post production of films as well as the production of animations and special images. CJ O SHOPPING CJ korea express CJ OLIVE YOUNG CJ EDUCATIONS CJ E&C CJ SYSTEMS CJ POWERCAST 2 3 BUSINESS OVERVIEW FINANCIAL HIGHLIGHTS CJ O Shopping Volume Handled Per Channel Annual Volume Handled in Korea (Unit: billion won) 870-13, Gwacheon-daero, Seocho-gu, Seoul (As of 2013) www.CJmall.com 2013 3,011 A Pioneer in the Korean Shopping Culture 2012 2,722.2 41% 59% 2011 2,505.6 Trendy Lifestyle Shopper With Value, CJ O Shopping 2010 1,988.4 2009 1,731.4 Having launched the first TV home shopping program in Korea, CJ O Shopping is a pioneer in the Korean TV Home Shopping shopping culture. It has taken the initiative in creating a new shopping culture in Korea by introducing a variety Multi Channel of platforms, such as TV, catalogs, the Internet, mobile and media commerce. With its competitive products, reasonable prices and leading services, it has grown into one of the world’s leading integrated online media shopping companies. The company places an emphasis on customer satisfaction in everything it does and has BUSINESS AREA made constant efforts to provide optimized shopping experiences that match customer lifestyles. With its sights set on the global market, CJ O Shopping rapidly growing into the world’s foremost media shopping company TV Home Shopping | With round-the-clock TV broadcasting, CJ O Shopping is creating a new way to enjoy shopping and a leader in the global market with the trust and love customers place in it. by providing good products at reasonable prices and ensuring quick delivery for customers. Since 1995, the company has made ceaseless efforts to discover differentiated products and competitive goods of SMEs(Small and Medium-sized Enterprises). It has established an innovative shopping culture by creating a ‘shoppertainment’ type of broadcasting in unique style of Korea, which combines shopping, information and visual entertainment, as well as providing broadcasting HISTORY program schedules, pre-order services and real-time text messages. CJ O Shopping is now expanding its markets internationally, having entered China, India, Japan, Vietnam, Thailand, Turkey and the Philippines. CJ O Shopping, a pioneer of TV home shopping program in Koreahas already made history in the Korean online distribution industry since 1995. Starting with ‘DongbangCJ’ in China, which was founded in 2004, the company is GLOBAL rapidly growing in the global market, as it has entered 7 countries, including India, Japan, Vietnam, Thailand, Turkey and the Philippines. With the reputation of the past 20 years, CJ O Shopping has been favored by customers the most, as the online media shopping company. 1994 Founded Home Shopping Television 2009 Opened ‘StarCJ’ in India 1995 Launched the first TV home shopping program in Korea 2009 Changed the company name to CJ O Shopping Multi Channel | As one of the CJ O Shopping’s shopping channels linked to various platforms including TV home 1997 Began the catalog business 2010 Launched the mobile application for smartphones shopping, ‘CJmall’ is the most reliable and welltrusted online mall in Korea. Through providing various products and new 1999 Acquired the first ‘ISO 9002’ certification in the home 2011 Acquired the Japanese home shopping company services in consideration of customers’ tastes, it has positioned itself as a leader in online media shopping as it was ranked shopping industry Prime Shopping, founded ‘CJ Prime Shopping’ No.1 in the National Customer Satisfaction Index(NCSI) for 12 consecutive years and in the National Brand Competitiveness 2000 Changed the company name to CJ Samgu Shopping 2011 Opened social commerce ‘O’CLOCK’ Index(NBCI) for 7 consecutive years, while expanding the shopping range of ‘CJmall’ by opening specialized malls. Social 2001 Launched the first PBs(IIDA, FIDELIA, etc.) 2011 Opened ‘SCJ’ in Vietnam and ‘NambangCJ’ in China commerce ‘O’CLOCK’ meets customers online and via mobile every morning at 10 a.m., providing smart shopping service in the industry 2012 Opened ‘G”CJ’ in Thailand and ‘MCJ’ in Turkey experiences for customers by reinforcing the functions of social media. It has remained one step ahead of its competitors 2001 Opened the online shopping mall ‘CJmall.com’ 2012 Exceeded 1 trillion won in sales for the first time in the in the rapidly-changing mobile commerce area through the recent launch of the ‘O’CLOCK OSCA’ service. This innovative 2002 Began transmission of satellite broadcasts home shopping industry service enables customers to pay for the products they checked on their smartphones by charging them to their phone 2002 Changed the company name to CJ Home Shopping 2013 Opened ‘ACJ’ in the Philippines bills. ‘First Look Market’ located in ‘CGV Cheongdam Cine City’ is the first independent offline store to more quickly and 2003 ‘CJmall’ acquired the first international privacy 2013 CelebShop signed an agreement with the I.T. Group in authentication ‘BS7799’ in the shopping mall industry Hong Kong for exports accurately capture customer needs both offline and online. The store offers a variety of unique fashion goods for customers 2004 Opened ‘DongbangCJ’ in China 2013 Ranked No.1 in National Customer Satisfaction in their 20s and 30s who are highly interested in fashion trends. Furthermore, CJ O Shopping publishes over 1 million 2004 Announced broadcasting program schedules and Index(NCSI) by Korea Productivity Center in TV home copies of catalogs every month to enhance convenience for customers to look clearly and efficiently all kinds of product provided pre-order services for the first time in the industry shopping for 12 consecutive years and in an online information. Moreover, the ‘e-catalog’ open to the public on the ‘CJmall’ website provides catalog services optimized for 2005 Provided the first T-Commerce service in Korea shopping mall for 10 consecutive years online by offering an immediate order service which is accessible by simply clicking the product name and code. 2008 Opened ‘ChenchenCJ’ in China CJ O SHOPPING CJ korea express CJ OLIVE YOUNG CJ EDUCATIONS CJ E&C CJ SYSTEMS CJ POWERCAST 4 5 TV Home Shopping The Customer Is the Star of CJ O Shopping Our Customers Are Considered in All Processes of Product Planning and Program Production The history of CJ O Shopping and the customer-centered innovation it Shoppertainment Program Style on Air has achieved is quite simply the history of Korean TV home shopping. CJ O Shopping’s Style on Air is a leader in ‘shoppertainment’ programming that CJ O Shopping has brought about a revolution in Korean home combines shopping and entertainment. It shopping culture since 1995. Since the early days when there was a provides shopping information and pleasure lack of awareness on home shopping and an insufficient market base, through talk shows with different guests. Since its first season aired in 2009, it has led a new the company has led the development of the Korean home shopping trend in TV home shopping by presenting new industry by discovering reliable products, implementing reasonable price segments and trendy products every season. policies and establishing accurate delivery systems. CJ O Shopping was the first in Korea to announce program schedules two weeks before, implement a system to pre-order products on the website prior to broadcast, and enhance communication with customers by broadcasting real-time text messages.
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  • Interbrand-Best-Korean-Brands-2015

    Interbrand-Best-Korean-Brands-2015

    Contents 02 Introduction 04 The future of business is personal 06 The Age of You: key questions answered 10 Best Korea Brands 2015 Top50 46 Best Korea Brands 2015 Analysis 54 Authors & Contributors 1 engage customers and generate genuine result, each of us will become our own 2015 will provide the insights you need value for the business. marketplace or “Mecosystem.” to drive your organization forward—and Introduction new inspiration to push creative thought The need to create brand experiences In our report, Jez Frampton, Global CEO Jihun Moon and innovation in these changing times. that are seamless and more holistic has of Interbrand, will elaborate on this new been precipitated by sector convergence era, which we at Interbrand refer to as Congratulations to all of Korea’s Best The origin of the term “branding” was and the rise of Big Data. Harnessing the the “Age of You”—the move from brand Global Brands—in particular those whose lit¬erally to burn one’s name onto prop- potential of Big Data isn’t just for tech as monologue, to brand as dialogue, leadership skills have earned them a erty as a crude mark of ownership. But companies anymore—it offers huge to brand as a communal experience, to place among the nation’s top brands. it’s only in our relatively recent history opportunities for all brands. By collecting brand as a truly personal and curated ex- that branding has become recognized as To your continued success, and analyzing customer data and honing perience created around each and every a business discipline.