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Why All You Need Is Cash for a Fab Advert Diaper Contract Sparks Fear for Group’S Legacy

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Why All You Need Is Cash for a Fab Advert Diaper Contract Sparks Fear for Group’S Legacy Eindexamen Engels havo 2011 - I havovwo.nl Lees bij de volgende tekst eerst de vraag voordat je de tekst zelf raadpleegt. Tekst 10 Why all you need is cash for a fab advert Diaper contract sparks fear for group’s legacy 1 The most valuable catalogue in pop music is finally open for business after the Beatles invited offers to use their hits in advertisements. Twenty years ago the group sued Nike for $15 million over the sportswear company’s unauthorised use of the song Revolution in a campaign. Now the guardians of the Beatles’ songbook have said the catalogue may be licensed for selected “brand partnerships” that enhance the original music’s reputation. 2 Bids to hire the hits are being Sony/ATV Music is now expected to considered by Sony/ATV Music consider similar offers to the Publishing, which owns the rights to £5 million deal that allowed 259 Lennon and McCartney songs, Microsoft to use the Rolling Stones’ formerly controlled by Michael Start Me Up in a global advertising Jackson. The Beatles lost control of campaign. their catalogue in 1969 when their 4 One of the first deals, a campaign Northern Songs publishing company for Procter & Gamble’s Luvs nappies was sold to Lew Grade’s ATV Music. that proclaims “All You Need Is Michael Jackson paid $47.5 million Luvs”, has raised concerns that the for the rights in 1985, outbidding Sir group’s cultural and historical Paul, and formed a partnership with importance may be sacrificed in a Sony a decade later. dash for cash. Mr Bandier defended 3 Sony/ATV does not need the the nappy ad. He told Billboard: “The approval of the surviving Beatles or thought and the song were ideal for their heirs to cut deals. But Martin morning TV when young mothers are Bandier, chief executive, said he felt watching. We thought it was very a “moral obligation” to discuss uses tasteful.” A Procter & Gamble of the catalogue with Sir Paul spokeswoman said that classic songs McCartney, Yoko Ono, Ringo Starr helped to “connect with the consumer and the family of George Harrison. A and drive emotion for a product or small number of Beatles songs have brand.” been authorised for use in 5 The publishers want to introduce advertising campaigns but only if younger audiences to the hits. Yoko rerecorded by other performers. Ono has said she wants John ▬ www.havovwo.nl - 1 - www.examen-cd.nl ▬ Eindexamen Engels havo 2011 - I havovwo.nl Lennon’s songs to be “accessible” to a 6 Hollywood studios are prepared new generation. Sony/ATV has to offer millions of dollars to use allowed the fashion company Lyric original Beatles music on Culture to use the words of soundtracks. And rap stars have been Revolution, Let It Be and other songs allowed to “reference” Beatles songs on leather goods and clothing such as to create new hits, although rap jeans and T-shirts. versions that carry a “bad message” will be rejected. The Times, 2008 Lees bij de volgende opgave eerst de vraag voordat je de bijbehorende tekst raadpleegt. Tekst 10 Why all you need is cash for a fab advert “Diaper contract sparks fear for group’s legacy” (onderkop) 1p 40 In welke alinea wordt deze opmerking nader uitgewerkt? Noteer het nummer van deze alinea. ▬ www.havovwo.nl - 2 - www.examen-cd.nl ▬.
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