ROTECNAWORLD NUMBER TWENTY ONE 2014 SUMMARY

TECHNOLOGY

PANELS FOR PEN DIVISIONS

FUTURENEWS

EU PIG PRODUCTION TO INCREASE IN 2015

PIGPRODUCTIONIN...

THE COLOMBIAN PIG SECTOR GROWS IN PRODUCTION, CONSUMPTION & PRICES

ROTECNANEWS LETTERFROMTHEEDITOR

2014, A YEAR OF The Russian veto has been the thorn in the side of European producers and the pig CONSOLIDATION industry in 2014. Strategic agricultural sectors, like pig farming or fruit and vegetable growing, have been immersed in an agricultural crisis, not one that is not really agricultural, but rather the effects of a political conflict that has spread to those who GLOBALPIG least expected it.

The professionalisation of the sector, the modernisation and technification of pig Gener Romeu Rotecna's President farms and good production figures have not been enough to make this as good a PORK EXPORTS TO year as expected. Exports have fallen, as have the sales prices, and this has spread a RUSSIA FALL 89% feeling of uncertainty in the sector about the coming months. Despite this, at the productive level, the sector is at a good moment and prepared to take on new ROTECNA WORLD 21 challenges with the aim of producing more and better. So, we must face 2015 with SCAN ME ROTECNA DECEMBER 2014 optimism! WITH YOUR SMARTPHONE EDITION: Rotecna, s.a.- POL. IND. NAU-3, In our field of business, EuroTier last November showed us that, at Rotecna, we are DOWNLOAD ANY 25310 AGRAMUNT (LLEIDA) doing things well. The novelties we presented at the fair generated a very good Apps for reader DIRECTOR: QR CODE & view GENER ROMEU response from our clients and the farmers who came to see them. Thus, despite the rotecna.com EDITION/PRODUCTION/DESIGN: understandable uncertainty that is palpable, the pig sector faces the future with the Mnto se GUERRERO aim of continuing to grow and to do so, wagering on those products for the farms EDITOR: that enable them to be more efficient energetically and achieve the maximum TAMARA LOMBARDO performance. Thus, with the aim of continuing to respond to the sector’s needs, in TRADUCTION: Rotecna, we will keep on investing in R+D+i to supply the market with new products CHRIS BOSWELL and solutions. Print: Imprenta barnola

ISSN: L-41-2007 #Happy Pig Year!

DIGITAL VERSION Gener Romeu / issuu.com/rotecnapress

Rotecna's World's editors accept no liability for contributor's opinion. ROTECNANEWS ROTECNANEWS 2014, A YEAR OF CONSOLIDATION modernisation over recent years. The new distribution of spaces has good on the South-American market, “het most Thus, 2014 has again been “a year of enabled Rotecna to enlarge its more specifically, in Brazil, where pushing to create new products, productive capacity and storage this penetration is expected to positive of all is ratifying us as the company with the space, and thus improve the attention continue over the coming year. Our widest range of products on the and service to its clients. growing presence on the Asian that in Rotecna market for the pig sector and with a New markets market is also notable. we have the huge capacity for innovation”, in Izquierdo’s words. On the other hand, another of the With all this, the export market capacity to give Resizing the installations firm’s lines of work is to increase the currently takes up over 60% of international impact of the Rotecna Rotecna’s turnover. The rest is on the our clients the The major growth of the company brand. As well as being a year of Spanish market, which has grown response they over these years has meant the need consolidation of the company on the continuously over the last three for new investments to guarantee markets where it was already present, years. This positive tendency began need in time, our commitment to the best service 2014 has seen the opening of new with the farmers’ need to adapt their to our clients. “It must be remembered markets so that we are now present installations to the Animal Welfare quantity and that you cannot be the champion of in over 80 countries. legislation. Now, this investment is quality”. the league if you don’t have the best continuing, despite the uncertainty resources”, Izquierdo assures. He “Some of the territories where we are in the forecasts for the coming year. adds, “This way, in parallel to the present are in a full process of Challenges for 2015 Finally, as well as the annual growth of the company, we have expansion of the sector, which has investment in innovation, design and Rotecna’s stand in the latest edition of EuroTier symbolises the consolidation of the brand. continued investing in improving our enabled us to launch great projects”, “In 2015, Rotecna’s target is to the creation of new products, resources, installations, personnel,... Izquierdo explains and adds that, continue in the same line of growth, Izquierdo stated that among the to achieve new success”. In line with “the most positive of all is that in concentrating on those aspects that investments planned for the new Creation of new products, the opening of new “Over recent years, the company has grown From its beginnings, a reliance on innovation, this philosophy, in 2014, Rotecna has Rotecna we have the capacity to give define us, namely internationalisation year, “Rotecna will purchase new markets and the extension of the installations. exponentially and in 2014 we could say we have internationalisation and quality service has been upgraded and started using the new our clients the response they need in and innovation”, Izquierdo machines to extend and renew the 2014 has been a year of consolidation for seen the consolidation of Rotecna leadership as a the keys to Rotecna’s success. Despite the economic buildings acquired at the end of time, quantity and quality”. summarised. In this sense, for the injection section with more advanced specialist in equipment for the pig sector.” That is situation, the company has continued working and 2013, which have extended the new year, Brazil and Russia are two technology. We will also continue to Rotecna, reinforcing its position as a leader in how Rotecna’s general manager, Amable Izquierdo, investing to adapt to the requirements of a sector company’s production area from By regions, Rotecna’s growth over strategic markets where Rotecna invest in improving the company’s innovation in pig farming. summed up this year. that has been immersed in a rapid process of 20,000 to 35,000 square metres. the last year has been especially aims to increase its presence. logistics and storage capacity”. SOMETHINGABOUT... THE ‘CAGANE R’, THE MOST POPULAR IN THE NATIVITY

P olITICIANS, sports The holidays are closely linked of politicians, sports personalities and explanation. What is known is that it dates include Múrcia, and , where the contribution to spreading and promoting this to many traditions and customs that go the famous, real or fictitious, into from the 18th century, in the full Baroque caganer is known respectively as the cagones, figure. people and the beyond the religious celebration. The caganers for the every epoch, when the crèches adopted the realism cacone or pastore che caca and cagões. , the Christmas markets, year. An example is the Catalan family- of the cultural, artistic and architectural The ‘caganer’ goes international famous become “cagar el tió” or setting up a nativity run business, Caganer.com, with a movement of the times. So, it came about that On the other hand, the popularity of the scene, are some of the most deeply catalogue of 350 different caganers and by the end of the 18th century, there were caganer in led to the creation of the The growing popularity of the caganer, its ‘caganers’ every rooted traditions in Catalonia around a production of up to 30,000 figurines practically no nativity scenes in Catalonia association Amics del Caganer (Friends of the promotion and presence in the great Christmas these dates, without forgetting the per year. without a caganer, who was believed to bring Caganer) at Christmas 1990. This association markets, like the Santa Llúcia market in Christmas hearty meals and gatherings of friends luck, health and peace. Moreover, the fact that works to promote this figure, report each Barcelona, have led to its internationalisation. and family. Famous caganers he was defecating symbolised the act of year’s novelties from the makers and organise Thus, the sales of this figurine are not restricted fertilising the earth for the coming year. exhibitions of caganers, among other activities. to Catalonia and the rest of Spain, and some of In Catalan popular culture, building the Among the characters who have been Moreover, for Christmas, the entity organises the craft makers of these figures have widened nativity scene or crèche is almost an converted into caganer, there are Although the caganer has deep roots in popular an annual supper for its members where the their market to other countries like the United inescapable tradition, more so if there politicians like the US president, Barack culture in Catalonia, he is not exclusively “Caganer de l’Any” (Caganer of the Year) award States, Singapore or Japan. are small children in the house. Mary, Obama, the German chancellor, Angela Catalan. There are other places where this is presented. This is given to the public the baby , Joseph, an ox and a Merkel, or the Spanish prime minister, character is also present in the crèches. These personage who stands out most for his or her The new ‘caganers’ for 2014. Photo: Caganer.com. donkey, angels, the Magi and the Mariano Rajoy. There are also versions of shepherds are the main characters of the writer William Shakespeare, the this miniature depiction of the birth of singers Madonna or Freddie Mercury, as Jesus. However, if there is one figure well as a long list of footballers including who has become the star of the crèche in Cristiano Ronaldo and Messi. Catalonia, this is the caganer, literally the defecator. There are actor caganers like Groucho Marx or Humphrey Bogart and the world The traditional figure of the caganer is a of fiction also has its own, with Gollum typical Catalan peasant, squatting down, from the Lord of the Rings, C3PO, Captain wearing a white shirt, dark trousers and America, Ironman or Mario Bross, among a red (a typical Catalan cap), many others. often smoking a pipe, usually defecating under a bridge, behind a haystack or in Where did this come from? some other corner of the nativity scene. In recent years, this figure has gained in The origins of the caganer as a figure in popularity to the point that there are the nativity scene are very vague and The traditional ‘Caganer’ as a peasant with a ‘barretina’. Photo: Caganer.com. now companies who convert the image there is no specific date or any concrete

2 3 ROTECNANEWS ROTECNANEWS 2014, A YEAR OF CONSOLIDATION modernisation over recent years. The new distribution of spaces has good on the South-American market, “het most Thus, 2014 has again been “a year of enabled Rotecna to enlarge its more specifically, in Brazil, where pushing to create new products, productive capacity and storage this penetration is expected to positive of all is ratifying us as the company with the space, and thus improve the attention continue over the coming year. Our widest range of products on the and service to its clients. growing presence on the Asian that in Rotecna market for the pig sector and with a New markets market is also notable. we have the huge capacity for innovation”, in Izquierdo’s words. On the other hand, another of the With all this, the export market capacity to give Resizing the installations firm’s lines of work is to increase the currently takes up over 60% of international impact of the Rotecna Rotecna’s turnover. The rest is on the our clients the The major growth of the company brand. As well as being a year of Spanish market, which has grown response they over these years has meant the need consolidation of the company on the continuously over the last three for new investments to guarantee markets where it was already present, years. This positive tendency began need in time, our commitment to the best service 2014 has seen the opening of new with the farmers’ need to adapt their to our clients. “It must be remembered markets so that we are now present installations to the Animal Welfare quantity and that you cannot be the champion of in over 80 countries. legislation. Now, this investment is quality”. the league if you don’t have the best continuing, despite the uncertainty resources”, Izquierdo assures. He “Some of the territories where we are in the forecasts for the coming year. adds, “This way, in parallel to the present are in a full process of Challenges for 2015 Finally, as well as the annual growth of the company, we have expansion of the sector, which has investment in innovation, design and Rotecna’s stand in the latest edition of EuroTier symbolises the consolidation of the brand. continued investing in improving our enabled us to launch great projects”, “In 2015, Rotecna’s target is to the creation of new products, resources, installations, personnel,... Izquierdo explains and adds that, continue in the same line of growth, Izquierdo stated that among the to achieve new success”. In line with “the most positive of all is that in concentrating on those aspects that investments planned for the new Creation of new products, the opening of new “Over recent years, the company has grown From its beginnings, a reliance on innovation, this philosophy, in 2014, Rotecna has Rotecna we have the capacity to give define us, namely internationalisation year, “Rotecna will purchase new markets and the extension of the installations. exponentially and in 2014 we could say we have internationalisation and quality service has been upgraded and started using the new our clients the response they need in and innovation”, Izquierdo machines to extend and renew the 2014 has been a year of consolidation for seen the consolidation of Rotecna leadership as a the keys to Rotecna’s success. Despite the economic buildings acquired at the end of time, quantity and quality”. summarised. In this sense, for the injection section with more advanced specialist in equipment for the pig sector.” That is situation, the company has continued working and 2013, which have extended the new year, Brazil and Russia are two technology. We will also continue to Rotecna, reinforcing its position as a leader in how Rotecna’s general manager, Amable Izquierdo, investing to adapt to the requirements of a sector company’s production area from By regions, Rotecna’s growth over strategic markets where Rotecna invest in improving the company’s innovation in pig farming. summed up this year. that has been immersed in a rapid process of 20,000 to 35,000 square metres. the last year has been especially aims to increase its presence. logistics and storage capacity”. SOMETHINGABOUT... THE ‘CAGANE R’, THE MOST POPULAR IN THE NATIVITY

P olITICIANS, sports The Christmas holidays are closely linked of politicians, sports personalities and explanation. What is known is that it dates include Múrcia, Naples and Portugal, where the contribution to spreading and promoting this to many traditions and customs that go the famous, real or fictitious, into from the 18th century, in the full Baroque caganer is known respectively as the cagones, figure. people and the beyond the religious celebration. The caganers for the nativity scene every epoch, when the crèches adopted the realism cacone or pastore che caca and cagões. Christmas tree, the Christmas markets, year. An example is the Catalan family- of the cultural, artistic and architectural The ‘caganer’ goes international famous become “cagar el tió” or setting up a nativity run business, Caganer.com, with a movement of the times. So, it came about that On the other hand, the popularity of the scene, are some of the most deeply catalogue of 350 different caganers and by the end of the 18th century, there were caganer in Catalonia led to the creation of the The growing popularity of the caganer, its ‘caganers’ every rooted traditions in Catalonia around a production of up to 30,000 figurines practically no nativity scenes in Catalonia association Amics del Caganer (Friends of the promotion and presence in the great Christmas these dates, without forgetting the per year. without a caganer, who was believed to bring Caganer) at Christmas 1990. This association markets, like the Santa Llúcia market in Christmas hearty meals and gatherings of friends luck, health and peace. Moreover, the fact that works to promote this figure, report each Barcelona, have led to its internationalisation. and family. Famous caganers he was defecating symbolised the act of year’s novelties from the makers and organise Thus, the sales of this figurine are not restricted fertilising the earth for the coming year. exhibitions of caganers, among other activities. to Catalonia and the rest of Spain, and some of In Catalan popular culture, building the Among the characters who have been Moreover, for Christmas, the entity organises the craft makers of these figures have widened nativity scene or crèche is almost an converted into caganer, there are Although the caganer has deep roots in popular an annual supper for its members where the their market to other countries like the United inescapable tradition, more so if there politicians like the US president, Barack culture in Catalonia, he is not exclusively “Caganer de l’Any” (Caganer of the Year) award States, Singapore or Japan. are small children in the house. Mary, Obama, the German chancellor, Angela Catalan. There are other places where this is presented. This is given to the public the baby Jesus, Joseph, an ox and a Merkel, or the Spanish prime minister, character is also present in the crèches. These personage who stands out most for his or her The new ‘caganers’ for 2014. Photo: Caganer.com. donkey, angels, the Magi and the Mariano Rajoy. There are also versions of shepherds are the main characters of the writer William Shakespeare, the this miniature depiction of the birth of singers Madonna or Freddie Mercury, as Jesus. However, if there is one figure well as a long list of footballers including who has become the star of the crèche in Cristiano Ronaldo and Messi. Catalonia, this is the caganer, literally the defecator. There are actor caganers like Groucho Marx or Humphrey Bogart and the world The traditional figure of the caganer is a of fiction also has its own, with Gollum typical Catalan peasant, squatting down, from the Lord of the Rings, C3PO, Captain wearing a white shirt, dark trousers and America, Ironman or Mario Bross, among a red barretina (a typical Catalan cap), many others. often smoking a pipe, usually defecating under a bridge, behind a haystack or in Where did this come from? some other corner of the nativity scene. In recent years, this figure has gained in The origins of the caganer as a figure in popularity to the point that there are the nativity scene are very vague and The traditional ‘Caganer’ as a peasant with a ‘barretina’. Photo: Caganer.com. now companies who convert the image there is no specific date or any concrete

2 3 TECHNOLOGY GLOBALPIG ROTECNA CREATES A NEW FAMILY OF PRODUCTS RUSSIA PURCHASES OVER 40% OF PANELS FOR PEN DIVISIONS THE PORK EXPORTED BY BRAZIL A ssiafTER Ru , the

leading

purchasers of

Brazilian pig

meat are Hong

Kong, Angola,

Singapore and

Uruguay.

Brazilian farm equipped with Rotecna products.

W iTH over 20 years Brazil is the country which has the Brazilian Association of are Hong Kong, Angola, Singapore With this, Brazil has consolidated of experience of benefited most from the Russian Animal Protein (ABPA). and Uruguay. its place as the world’s fourth pig veto that has affected the meat exporter and the leader in developing and European pig sector so seriously, This association states that the On the other hand, at the end Latin America, according to data and this is reflected in the provision of new Brazilian of 2014, Brazil has also sent a from the Brazilian Association of making plastic figures. Between January and slaughterhouses by Russia has first shipment of fresh pig Animal Protein. September of this year, Russia meant a gradual increase in meat to the United States, products for the bought over 40% of the pig exports from the Brazilian market, which the government In 2013, Brazil invoiced $1,350 meat that Brazil exports. In with some producers even interprets as a sign of million on the international pig sector, in 2014 detail, in the first nine months abandoning other markets to international confidence in its markets, equivalent to 513,000 of 2014, Russia imported focus on the demand from Russia. health checks. To date, the tonnes of pork. Up to October Rotecna has 129,500 tonnes of pork from United States has given two 2014, exports had already reached created a new Brazil at a value of $562.5 After Russia, the leading Brazilian plants permission to $1,330 million and 410,000 tonnes million, according to data from purchasers of Brazilian pig meat sell fresh or refrigerated meat. of pork. family of products: injected panels for FEATURES ADVANTAGES • 2 models: blind and ventilated pen divisions. PORK EXPORTS • Lightweight • Easy to install and handle TO RUSSIA FALL • Internal structure: Grid • Resistant to corrosion • Hermetic seal • Great durability and resistance 89% • Smooth surface that repels water and dirt • Easy to clean The Russian embargo is causing havoc in the European pig sector. The 89% drop in European exports to Russia between January and To ensure the welfare of the animals, it is essential to adapt the size Another of the main advantages of the Rotecna injected panels is September 2014, when it was the largest purchaser in 2013, has of the pens to the physical characteristics of each phase of production. their weight, much lighter than concrete or metal structures, which generated a surplus on the markets and a generalised fall in The divider panels, made in various materials, are the ideal components gives them multiple benefits for transport, installation and handling. prices. for this purpose. However, the type of panel installed on the farm These characteristics guarantee their functionality and good ensures a greater or lesser resistance and durability of the system of performance on the farm. The efforts to cover the 485,000 tonnes of meat that has dividers. That is why, when deciding which panels to install, the farmer not been able to export to Russia over these nine months have must take into consideration two basic characteristics: their high The internal structure has a grid shape. This design means that the not been sufficient, although they have served to increase exports resistance to the action and strength of the animals, and that they welding (hot plate system) is homogeneous, stable and firm, to Asian markets. Thus, between January and September 2014, PIG PRICE EVOLUTION EU. JANUARY-NOVEMBER 2014 have a smooth surface, non-absorbent, to facilitate cleaning and characteristics that, added to the hermetical sealing, give our panels exports to Japan rose by 50%, to the Philippines, by 94% and disinfection. the robustness that ensures great durability and resistance. South Korea by 92%. With a 1% rise in exports, China has become 180 the country that buys most pig meat from the European Union 175 Injected panels Models: blind and ventilated (500,778 tonnes). 170 165 With this in mind, to give effective and efficient responses to the The client is offered two different models in the new range of Rotecna However, as indicated above, despite the efforts made to sell EU 160 needs of the farmers for housing animals, Rotecna’s R+D department panels, blind and ventilated. With standard dimensions of pig meat on other markets, the total volume of exports fell by 155 has designed a new family of products: the injected panels for pen 1000x1200x50mm, the panels can be produced and supplied in any 7.3% in the first nine months of the year compared with the same EURO/100 KG. divisions. Thanks to the material used in these panels being highly size required by the client, with exactly the same characteristics and period of 2013, with 2.12 million tonnes exported. The European 150 resistant to corrosion by pig slurry, the chemical products used for advantages. pig sector faces a surplus of supply, which has led to a fall in 145 disinfection and other corrosive agents, they guarantee the farmer prices in almost all countries in the EU. Only between weeks 39 140 high durability. Moreover, their smooth surface facilitates cleaning With this new range of products, Rotecna offers farmer an and 42 of 2014, the average pig meat price in Europe fell by 10% 135 and hygiene to maintain them always in a perfect state and optimal effective solution for the system of dividers in various phases of to eur. 142.72 /100 kg, which was eur. 15 less, according to data 130 conditions of sanitation. production. from the BPEX. JAN FAB MAR APR MAY JUN JUL AUG SEP OCT NOV SOURCE: BPEX

24 5 TECHNOLOGY GLOBALPIG ROTECNA CREATES A NEW FAMILY OF PRODUCTS RUSSIA PURCHASES OVER 40% OF PANELS FOR PEN DIVISIONS THE PORK EXPORTED BY BRAZIL A ssiafTER Ru , the

leading

purchasers of

Brazilian pig

meat are Hong

Kong, Angola,

Singapore and

Uruguay.

Brazilian farm equipped with Rotecna products.

W iTH over 20 years Brazil is the country which has the Brazilian Association of are Hong Kong, Angola, Singapore With this, Brazil has consolidated of experience of benefited most from the Russian Animal Protein (ABPA). and Uruguay. its place as the world’s fourth pig veto that has affected the meat exporter and the leader in developing and European pig sector so seriously, This association states that the On the other hand, at the end Latin America, according to data and this is reflected in the provision of new Brazilian of 2014, Brazil has also sent a from the Brazilian Association of making plastic figures. Between January and slaughterhouses by Russia has first shipment of fresh pig Animal Protein. September of this year, Russia meant a gradual increase in meat to the United States, products for the bought over 40% of the pig exports from the Brazilian market, which the government In 2013, Brazil invoiced $1,350 meat that Brazil exports. In with some producers even interprets as a sign of million on the international pig sector, in 2014 detail, in the first nine months abandoning other markets to international confidence in its markets, equivalent to 513,000 of 2014, Russia imported focus on the demand from Russia. health checks. To date, the tonnes of pork. Up to October Rotecna has 129,500 tonnes of pork from United States has given two 2014, exports had already reached created a new Brazil at a value of $562.5 After Russia, the leading Brazilian plants permission to $1,330 million and 410,000 tonnes million, according to data from purchasers of Brazilian pig meat sell fresh or refrigerated meat. of pork. family of products: injected panels for FEATURES ADVANTAGES • 2 models: blind and ventilated pen divisions. PORK EXPORTS • Lightweight • Easy to install and handle TO RUSSIA FALL • Internal structure: Grid • Resistant to corrosion • Hermetic seal • Great durability and resistance 89% • Smooth surface that repels water and dirt • Easy to clean The Russian embargo is causing havoc in the European pig sector. The 89% drop in European exports to Russia between January and To ensure the welfare of the animals, it is essential to adapt the size Another of the main advantages of the Rotecna injected panels is September 2014, when it was the largest purchaser in 2013, has of the pens to the physical characteristics of each phase of production. their weight, much lighter than concrete or metal structures, which generated a surplus on the markets and a generalised fall in The divider panels, made in various materials, are the ideal components gives them multiple benefits for transport, installation and handling. prices. for this purpose. However, the type of panel installed on the farm These characteristics guarantee their functionality and good ensures a greater or lesser resistance and durability of the system of performance on the farm. The efforts to cover the 485,000 tonnes of meat that Europe has dividers. That is why, when deciding which panels to install, the farmer not been able to export to Russia over these nine months have must take into consideration two basic characteristics: their high The internal structure has a grid shape. This design means that the not been sufficient, although they have served to increase exports resistance to the action and strength of the animals, and that they welding (hot plate system) is homogeneous, stable and firm, to Asian markets. Thus, between January and September 2014, PIG PRICE EVOLUTION EU. JANUARY-NOVEMBER 2014 have a smooth surface, non-absorbent, to facilitate cleaning and characteristics that, added to the hermetical sealing, give our panels exports to Japan rose by 50%, to the Philippines, by 94% and disinfection. the robustness that ensures great durability and resistance. South Korea by 92%. With a 1% rise in exports, China has become 180 the country that buys most pig meat from the European Union 175 Injected panels Models: blind and ventilated (500,778 tonnes). 170 165 With this in mind, to give effective and efficient responses to the The client is offered two different models in the new range of Rotecna However, as indicated above, despite the efforts made to sell EU 160 needs of the farmers for housing animals, Rotecna’s R+D department panels, blind and ventilated. With standard dimensions of pig meat on other markets, the total volume of exports fell by 155 has designed a new family of products: the injected panels for pen 1000x1200x50mm, the panels can be produced and supplied in any 7.3% in the first nine months of the year compared with the same EURO/100 KG. divisions. Thanks to the material used in these panels being highly size required by the client, with exactly the same characteristics and period of 2013, with 2.12 million tonnes exported. The European 150 resistant to corrosion by pig slurry, the chemical products used for advantages. pig sector faces a surplus of supply, which has led to a fall in 145 disinfection and other corrosive agents, they guarantee the farmer prices in almost all countries in the EU. Only between weeks 39 140 high durability. Moreover, their smooth surface facilitates cleaning With this new range of products, Rotecna offers farmer an and 42 of 2014, the average pig meat price in Europe fell by 10% 135 and hygiene to maintain them always in a perfect state and optimal effective solution for the system of dividers in various phases of to eur. 142.72 /100 kg, which was eur. 15 less, according to data 130 conditions of sanitation. production. from the BPEX. JAN FAB MAR APR MAY JUN JUL AUG SEP OCT NOV SOURCE: BPEX

24 5 PIGPRODUCTIONIN... TECHNOLOGY

more competitive, technical and organised sector in accompanied by an increase in imports of pork products all phases of the production process. and sub-products. According to data from the DANE (Departamento Administrativo Nacional de Estadística), By areas, 47.5% of total pig production in Colombia is in 2013 a record 56,800 tonnes of pork were imported, a concentrated in the Department of Antioquia, much higher figure than the 36,700 tonnes of the followed by Bogotá D.C. (22.2%) and the Valle del previous year. In 2014, the tendency for imports to Cauca (15.2%). increase has continued and in only the first four months of the year, these had risen by 49% over the same period Consumption of the previous year, to more than 23,100 tonnes. One of the factors that historically most concerns producers in any sector is the domestic consumption Despite import duties of up to 20% on imported of their product, given that an increase in demand products, the price of imported meat is relatively lower implies an increase in profits and margin to continue than the domestic product, which benefits imports. In growing. In the case of pork meat in Colombia, 2013, the price of imported meat was only higher than domestic consumption has risen year after year over the domestic product between May and August, when the last decade, from 2.9 kilos per person in 2002 to it reached a peak at 10% higher. From August, the price 6.7 kilos in 2013, and is forecast to reach 7.3 kilos in of imported product fell to 10% below that of nationally 2014 (Graph 1). produced meat, which has meant a new boost for imports in the latter part of the year. The tendency is Among the factors that influence the higher expected to continue throughout 2014, when pig meat consumption of pork, the annual report of the imports could exceed 70,000 tonnes, according to data Asociación Colombiana de Porcicultores indicates the from the Asociación Colombiana de Porcicultores. increase in family incomes as the most important: if income increases, the spending of the families rises. Refrigerated meat, offal and bacon are the main On the other hand, the Asociación states that the products imported into the Colombian market, these coming from the United States (75%), Canada (15%) Farms in Colombia equipped with Rotecna products. Photo: Oscar Arboleda. Farms in Colombia equipped with Rotecna products. Photo: Oscar Arboleda. and Chile (10%).

Prices prices for the third and fourth quarters compared producers receive, but has also had effects on the prices THE COLOMBIAN PIG SECTOR GROWS IN The good times the pig sector in Colombia is with the last four years. in the different stages of the chain, among these, the experiencing, with an increase in production and, retail price. In line with the DANE, in the first half of PRODUCTION, CONSUMPTION & PRICES especially, in consumption, has had its positive effects The positive evolution of the prices continued in the first 2014 the retail price of pork rose 5%, while beef on the price for the producer. Thus, 2013 will be half of this year, with an increase of 2.4%, reaching 5,118 increased by 4.4% and chicken rose slightly by 1.6%. remembered by Colombian pig breeders for the good pesos per kilo (US$ 2.380). This was the second highest in In three months, Colombia managed to control an outbreak of PED similar to the one in the USA. advertising campaign that began in 2012, and that is prices they received for their animals, with an average the history of the Ronda de Precios, that has been running Given the good figures for production, consumption still running, has also been an influential factor for increase of 7.5% over the previous year. While the since 2001, only lower than the price in December 2008, and prices, the perspectives for the pork sector in promoting the consumption of pork. Finally, a steady average price for home-grown pork was 4,300 pesos when it rose to 5,158 pesos per kilo (US$ 2.399). Colombia should follow the same line, meeting the increase in the price of beef has also favoured a per kilo (US$ 2) in 2012, in 2013 it reached 4,622 growing domestic demand for pork, as well as offering Source: Asociación Colombiana de Porcicultores breeding sector in Colombia in 2013), published by change in preferences among consumers towards a pesos (US$ 2.149), maintaining a positive tendency However, the increase in domestic demand for pork has a product with full health guarantees and the highest Fondo Nacional de la Porcicultura. the Asociación Colombiana de Porcicultores Fondo cheaper product, in this case, pork. practically throughout the year, and with the highest not only provoked an increase in the price that the quality. Nacional de la Porcicultura, last year, pig production After a good 2013 for the pig sector in Colombia in in Colombia rose for the fifth year running and However, regarding the annual per-capita consumption terms of production, consumption and prices, 2014 exceeded three million head for the first time registered in 2013 (6.3 kg/person), it must be pointed FUTURENEWS began with very good prospects, with the confidence (3,030,403), 2.2% more than 2012. out that approximately 1.3 kilos were imported, 19% of that the volume of production would remain above 3 consumption. This figure has risen alongside the millions head, an increase in the average consumption These figures correspond to a pork production of figures for imports, as the consumption of imported EU PIG per person and year from 6.7 kg to 7.3 kg, as well as 254,000 tonnes, an amount that it is forecast to rise product represented 10% of the total in 2010. maintaining a bullish tendency in the prices for the to 310,000 tonnes in 2015, in other words, an producers. increase of over 19% compared with current Imports PRODUCTION TO production. The Colombian pork sector hopes to The rise in internal demand for pig meat in Colombia In fact, there were good overall figures in the early reach this target as a result of all the projects that has not only benefited local producers, whose INCREASE IN 2015 months, but the appearance of the first cases of PED have been started up, and move towards an ever production and prices have increased, but has also been (Porcine Epidemic Diarrhoea) in some farms in Boyacá, Cundinamarca, Huila, Santander and Tolima in March by 0.8% in 2015, to 22.44 million Pork consumption in the European sounded all the alarms and led to fears of suffering PIG MEAT CONSUMPTION PER PERSON AND YEAR IN COLOMBIA tonnes of pork in the European Union. Union has remained stable in 2014, the same losses as those registered in the United with low levels similar to those of 7,00 States, Canada or Mexico. Finally, the sector has been Over the year, however, the situation of 2013, of 31 kilos per person and year. able to recover rapidly and, after the first urgent 6,70 pork production in Europe has varied However, the forecasts for 2015 are for measures taken, Colombia managed to control the Kg x Person 6,00 Pig meat consumption set to rise in Europe in 2015. among the member states. Thus, in the pork consumption to rise thanks to a PED outbreak and end it in June, only three months 5,25 5,50 first seven months of the year, greater availability of meat on the EU after the suspected cases were detected. In this sense, The production of pig meat in the European pig meat have finally led to a slaughters were down on last year in market and the higher prospects for improving the health status, and eliminating and 4,80 European Union could rise slightly, by 0.5% drop in production to 22.27 three of the main producers, with a fall economic growth. controlling diseases through biosecurity, are some of 4,40 4,30 4,20 0.8%, in 2015, according to data in the million tonnes. However, according to of 2% in Germany, 1% in Denmark and the main challenges facing the pig sector in Colombia 3,50 3,71 latest “Short-term outlook for arable data in the report, that fall was in the around 5% in . On the other hand, According to the figures for the short- for the coming years. crop, meat and dairy markets” report, first half of the year. Thus, signs of production figures remained stable in term from the European Commission Kgr / Person 3,13 3,27 3,26 2,90 published by the European Commission. recovery have been appearing in the , and rose significantly in Poland based on Eurostat data, pork meat Production second half of the year, so a slight (7%) and Holland (3%). Regarding the consumption will generally increase Pig production is still growing in Colombia, and 1,75 After a two-year fall in the supply of recovery of production is expected in number of sows, this rose between within the European Union from the although the rate of growth fell during the first half pig meat in Europe (2012 and 2013), the coming year. May and June compared with last year 41.07 million tonnes of meat consumed of this year, the rise has been 1.3%, reaching the partly due to the application of the in Germany, Holland, Spain, Denmark in 2013 to the 41.88 million tonnes figure of 1,464,995 head between January and June. animal welfare norms, a recovery in In this sense, according to the European and Hungary. forecast for 2015. If we convert these On the other hand, according to data from the 0,00 production figures was expected for Commission, a reduction in the costs of figures into consumption per head, this Análisis de coyuntura del sector porcicultor de 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014. But the appearance of outbreaks animal feed should enable the sector to Pork consumption in Europe will rise from 64.5 kilos per person and Colombia en 2013 (Analysis of the state of the pig- Years of African Swine Fever (ASF) and the absorb the fall in pig prices and reach is forecast to rise in 2015 year to 65.5 kilos. Source: Asociación Colombiana de Porcicultores – Fondo Nacional de la Porcicultura. closure of the Russian market to the projected recovery of pig production 6 7 PIGPRODUCTIONIN... TECHNOLOGY

more competitive, technical and organised sector in accompanied by an increase in imports of pork products all phases of the production process. and sub-products. According to data from the DANE (Departamento Administrativo Nacional de Estadística), By areas, 47.5% of total pig production in Colombia is in 2013 a record 56,800 tonnes of pork were imported, a concentrated in the Department of Antioquia, much higher figure than the 36,700 tonnes of the followed by Bogotá D.C. (22.2%) and the Valle del previous year. In 2014, the tendency for imports to Cauca (15.2%). increase has continued and in only the first four months of the year, these had risen by 49% over the same period Consumption of the previous year, to more than 23,100 tonnes. One of the factors that historically most concerns producers in any sector is the domestic consumption Despite import duties of up to 20% on imported of their product, given that an increase in demand products, the price of imported meat is relatively lower implies an increase in profits and margin to continue than the domestic product, which benefits imports. In growing. In the case of pork meat in Colombia, 2013, the price of imported meat was only higher than domestic consumption has risen year after year over the domestic product between May and August, when the last decade, from 2.9 kilos per person in 2002 to it reached a peak at 10% higher. From August, the price 6.7 kilos in 2013, and is forecast to reach 7.3 kilos in of imported product fell to 10% below that of nationally 2014 (Graph 1). produced meat, which has meant a new boost for imports in the latter part of the year. The tendency is Among the factors that influence the higher expected to continue throughout 2014, when pig meat consumption of pork, the annual report of the imports could exceed 70,000 tonnes, according to data Asociación Colombiana de Porcicultores indicates the from the Asociación Colombiana de Porcicultores. increase in family incomes as the most important: if income increases, the spending of the families rises. Refrigerated meat, offal and bacon are the main On the other hand, the Asociación states that the products imported into the Colombian market, these coming from the United States (75%), Canada (15%) Farms in Colombia equipped with Rotecna products. Photo: Oscar Arboleda. Farms in Colombia equipped with Rotecna products. Photo: Oscar Arboleda. and Chile (10%).

Prices prices for the third and fourth quarters compared producers receive, but has also had effects on the prices THE COLOMBIAN PIG SECTOR GROWS IN The good times the pig sector in Colombia is with the last four years. in the different stages of the chain, among these, the experiencing, with an increase in production and, retail price. In line with the DANE, in the first half of PRODUCTION, CONSUMPTION & PRICES especially, in consumption, has had its positive effects The positive evolution of the prices continued in the first 2014 the retail price of pork rose 5%, while beef on the price for the producer. Thus, 2013 will be half of this year, with an increase of 2.4%, reaching 5,118 increased by 4.4% and chicken rose slightly by 1.6%. remembered by Colombian pig breeders for the good pesos per kilo (US$ 2.380). This was the second highest in In three months, Colombia managed to control an outbreak of PED similar to the one in the USA. advertising campaign that began in 2012, and that is prices they received for their animals, with an average the history of the Ronda de Precios, that has been running Given the good figures for production, consumption still running, has also been an influential factor for increase of 7.5% over the previous year. While the since 2001, only lower than the price in December 2008, and prices, the perspectives for the pork sector in promoting the consumption of pork. Finally, a steady average price for home-grown pork was 4,300 pesos when it rose to 5,158 pesos per kilo (US$ 2.399). Colombia should follow the same line, meeting the increase in the price of beef has also favoured a per kilo (US$ 2) in 2012, in 2013 it reached 4,622 growing domestic demand for pork, as well as offering Source: Asociación Colombiana de Porcicultores breeding sector in Colombia in 2013), published by change in preferences among consumers towards a pesos (US$ 2.149), maintaining a positive tendency However, the increase in domestic demand for pork has a product with full health guarantees and the highest Fondo Nacional de la Porcicultura. the Asociación Colombiana de Porcicultores Fondo cheaper product, in this case, pork. practically throughout the year, and with the highest not only provoked an increase in the price that the quality. Nacional de la Porcicultura, last year, pig production After a good 2013 for the pig sector in Colombia in in Colombia rose for the fifth year running and However, regarding the annual per-capita consumption terms of production, consumption and prices, 2014 exceeded three million head for the first time registered in 2013 (6.3 kg/person), it must be pointed FUTURENEWS began with very good prospects, with the confidence (3,030,403), 2.2% more than 2012. out that approximately 1.3 kilos were imported, 19% of that the volume of production would remain above 3 consumption. This figure has risen alongside the millions head, an increase in the average consumption These figures correspond to a pork production of figures for imports, as the consumption of imported EU PIG per person and year from 6.7 kg to 7.3 kg, as well as 254,000 tonnes, an amount that it is forecast to rise product represented 10% of the total in 2010. maintaining a bullish tendency in the prices for the to 310,000 tonnes in 2015, in other words, an producers. increase of over 19% compared with current Imports PRODUCTION TO production. The Colombian pork sector hopes to The rise in internal demand for pig meat in Colombia In fact, there were good overall figures in the early reach this target as a result of all the projects that has not only benefited local producers, whose INCREASE IN 2015 months, but the appearance of the first cases of PED have been started up, and move towards an ever production and prices have increased, but has also been (Porcine Epidemic Diarrhoea) in some farms in Boyacá, Cundinamarca, Huila, Santander and Tolima in March by 0.8% in 2015, to 22.44 million Pork consumption in the European sounded all the alarms and led to fears of suffering PIG MEAT CONSUMPTION PER PERSON AND YEAR IN COLOMBIA tonnes of pork in the European Union. Union has remained stable in 2014, the same losses as those registered in the United with low levels similar to those of 7,00 States, Canada or Mexico. Finally, the sector has been Over the year, however, the situation of 2013, of 31 kilos per person and year. able to recover rapidly and, after the first urgent 6,70 pork production in Europe has varied However, the forecasts for 2015 are for measures taken, Colombia managed to control the Kg x Person 6,00 Pig meat consumption set to rise in Europe in 2015. among the member states. Thus, in the pork consumption to rise thanks to a PED outbreak and end it in June, only three months 5,25 5,50 first seven months of the year, greater availability of meat on the EU after the suspected cases were detected. In this sense, The production of pig meat in the European pig meat have finally led to a slaughters were down on last year in market and the higher prospects for improving the health status, and eliminating and 4,80 European Union could rise slightly, by 0.5% drop in production to 22.27 three of the main producers, with a fall economic growth. controlling diseases through biosecurity, are some of 4,40 4,30 4,20 0.8%, in 2015, according to data in the million tonnes. However, according to of 2% in Germany, 1% in Denmark and the main challenges facing the pig sector in Colombia 3,50 3,71 latest “Short-term outlook for arable data in the report, that fall was in the around 5% in Italy. On the other hand, According to the figures for the short- for the coming years. crop, meat and dairy markets” report, first half of the year. Thus, signs of production figures remained stable in term from the European Commission Kgr / Person 3,13 3,27 3,26 2,90 published by the European Commission. recovery have been appearing in the France, and rose significantly in Poland based on Eurostat data, pork meat Production second half of the year, so a slight (7%) and Holland (3%). Regarding the consumption will generally increase Pig production is still growing in Colombia, and 1,75 After a two-year fall in the supply of recovery of production is expected in number of sows, this rose between within the European Union from the although the rate of growth fell during the first half pig meat in Europe (2012 and 2013), the coming year. May and June compared with last year 41.07 million tonnes of meat consumed of this year, the rise has been 1.3%, reaching the partly due to the application of the in Germany, Holland, Spain, Denmark in 2013 to the 41.88 million tonnes figure of 1,464,995 head between January and June. animal welfare norms, a recovery in In this sense, according to the European and Hungary. forecast for 2015. If we convert these On the other hand, according to data from the 0,00 production figures was expected for Commission, a reduction in the costs of figures into consumption per head, this Análisis de coyuntura del sector porcicultor de 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014. But the appearance of outbreaks animal feed should enable the sector to Pork consumption in Europe will rise from 64.5 kilos per person and Colombia en 2013 (Analysis of the state of the pig- Years of African Swine Fever (ASF) and the absorb the fall in pig prices and reach is forecast to rise in 2015 year to 65.5 kilos. Source: Asociación Colombiana de Porcicultores – Fondo Nacional de la Porcicultura. closure of the Russian market to the projected recovery of pig production 6 7 Teh most extensive range of products for pig equipment

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