ROTECNAWORLD NUMBER TWENTY ONE 2014 SUMMARY TECHNOLOGY PANELS FOR PEN DIVISIONS FUTURENEWS EU PIG PRODUCTION TO INCREASE IN 2015 PIGPRODUCTIONIN... THE COLOMBIAN PIG SECTOR GROWS IN PRODUCTION, CONSUMPTION & PRICES ROTECNANEWS LETTERFROMTHEEDITOR 2014, A YEAR OF The Russian veto has been the thorn in the side of European producers and the pig CONSOLIDATION industry in 2014. Strategic agricultural sectors, like pig farming or fruit and vegetable growing, have been immersed in an agricultural crisis, not one that is not really agricultural, but rather the effects of a political conflict that has spread to those who GLOBALPIG least expected it. The professionalisation of the sector, the modernisation and technification of pig Gener Romeu Rotecna's President farms and good production figures have not been enough to make this as good a PORK EXPORTS TO year as expected. Exports have fallen, as have the sales prices, and this has spread a RUSSIA FALL 89% feeling of uncertainty in the sector about the coming months. Despite this, at the productive level, the sector is at a good moment and prepared to take on new ROTECNA WORLD 21 challenges with the aim of producing more and better. So, we must face 2015 with SCAN ME ROTECNA DECEMBER 2014 optimism! WITH YOUR SMARTPHONE EDITION: ROTECNA, S.A.- POL. IND. NAU-3, In our field of business, EuroTier last November showed us that, at Rotecna, we are DOWNLOAD ANY 25310 AGRAMUNT (LLEIDA) SPAIN doing things well. The novelties we presented at the fair generated a very good APPS for reader DIRECTOR: QR CODE & view GENER ROMEU response from our clients and the farmers who came to see them. Thus, despite the ROTECNA.com EDITION/PRODUCTION/DESIGN: understandable uncertainty that is palpable, the pig sector faces the future with the M ONTSE GUERRERO aim of continuing to grow and to do so, wagering on those products for the farms EDITOR: that enable them to be more efficient energetically and achieve the maximum TAMARA LOMBARDO performance. Thus, with the aim of continuing to respond to the sector’s needs, in TRADUCTION: Rotecna, we will keep on investing in R+D+i to supply the market with new products CHRIS BOSWELL and solutions. PRINT: IMPRENTA BARNOLA ISSN: L-41-2007 #Happy Pig Year! DIGITAL VERSION Gener Romeu / issuu.com/rotecnapress Rotecna's World's editors accept no liability for contributor's opinion. ROTECNANEWS ROTECNANEWS 2014, A YEAR OF CONSOLIDATION modernisation over recent years. The new distribution of spaces has good on the South-American market, “ THE most Thus, 2014 has again been “a year of enabled Rotecna to enlarge its more specifically, in Brazil, where pushing to create new products, productive capacity and storage this penetration is expected to POSITIVE of all is ratifying us as the company with the space, and thus improve the attention continue over the coming year. Our widest range of products on the and service to its clients. growing presence on the Asian THAT in ROTECNA market for the pig sector and with a New markets market is also notable. WE have the huge capacity for innovation”, in Izquierdo’s words. On the other hand, another of the With all this, the export market CAPACITY to give Resizing the installations firm’s lines of work is to increase the currently takes up over 60% of international impact of the Rotecna Rotecna’s turnover. The rest is on the OUR clients the The major growth of the company brand. As well as being a year of Spanish market, which has grown RESPONSE they over these years has meant the need consolidation of the company on the continuously over the last three for new investments to guarantee markets where it was already present, years. This positive tendency began NEED in time, our commitment to the best service 2014 has seen the opening of new with the farmers’ need to adapt their to our clients. “It must be remembered markets so that we are now present installations to the Animal Welfare QUANTITY and that you cannot be the champion of in over 80 countries. legislation. Now, this investment is QUALITY”. the league if you don’t have the best continuing, despite the uncertainty resources”, Izquierdo assures. He “Some of the territories where we are in the forecasts for the coming year. adds, “This way, in parallel to the present are in a full process of Challenges for 2015 Finally, as well as the annual growth of the company, we have expansion of the sector, which has investment in innovation, design and Rotecna’s stand in the latest edition of EuroTier symbolises the consolidation of the brand. continued investing in improving our enabled us to launch great projects”, “In 2015, Rotecna’s target is to the creation of new products, resources, installations, personnel,... Izquierdo explains and adds that, continue in the same line of growth, Izquierdo stated that among the to achieve new success”. In line with “the most positive of all is that in concentrating on those aspects that investments planned for the new Creation of new products, the opening of new “Over recent years, the company has grown From its beginnings, a reliance on innovation, this philosophy, in 2014, Rotecna has Rotecna we have the capacity to give define us, namely internationalisation year, “Rotecna will purchase new markets and the extension of the installations. exponentially and in 2014 we could say we have internationalisation and quality service has been upgraded and started using the new our clients the response they need in and innovation”, Izquierdo machines to extend and renew the 2014 has been a year of consolidation for seen the consolidation of Rotecna leadership as a the keys to Rotecna’s success. Despite the economic buildings acquired at the end of time, quantity and quality”. summarised. In this sense, for the injection section with more advanced specialist in equipment for the pig sector.” That is situation, the company has continued working and 2013, which have extended the new year, Brazil and Russia are two technology. We will also continue to Rotecna, reinforcing its position as a leader in how Rotecna’s general manager, Amable Izquierdo, investing to adapt to the requirements of a sector company’s production area from By regions, Rotecna’s growth over strategic markets where Rotecna invest in improving the company’s innovation in pig farming. summed up this year. that has been immersed in a rapid process of 20,000 to 35,000 square metres. the last year has been especially aims to increase its presence. logistics and storage capacity”. SOMETHINGABOUT... THE ‘CAGANE R’, THE MOST POPULAR IN THE NATIVITY P OLITICIANS, sports The Christmas holidays are closely linked of politicians, sports personalities and explanation. What is known is that it dates include Múrcia, Naples and Portugal, where the contribution to spreading and promoting this to many traditions and customs that go the famous, real or fictitious, into from the 18th century, in the full Baroque caganer is known respectively as the cagones, figure. PEOPLE and the beyond the religious celebration. The caganers for the nativity scene every epoch, when the crèches adopted the realism cacone or pastore che caca and cagões. Christmas tree, the Christmas markets, year. An example is the Catalan family- of the cultural, artistic and architectural The ‘caganer’ goes international FAMOUS become “cagar el tió” or setting up a nativity run business, Caganer.com, with a movement of the times. So, it came about that On the other hand, the popularity of the scene, are some of the most deeply catalogue of 350 different caganers and by the end of the 18th century, there were caganer in Catalonia led to the creation of the The growing popularity of the caganer, its ‘CAGANERS’ every rooted traditions in Catalonia around a production of up to 30,000 figurines practically no nativity scenes in Catalonia association Amics del Caganer (Friends of the promotion and presence in the great Christmas these dates, without forgetting the per year. without a caganer, who was believed to bring Caganer) at Christmas 1990. This association markets, like the Santa Llúcia market in CHRISTMAS hearty meals and gatherings of friends luck, health and peace. Moreover, the fact that works to promote this figure, report each Barcelona, have led to its internationalisation. and family. Famous caganers he was defecating symbolised the act of year’s novelties from the makers and organise Thus, the sales of this figurine are not restricted fertilising the earth for the coming year. exhibitions of caganers, among other activities. to Catalonia and the rest of Spain, and some of In Catalan popular culture, building the Among the characters who have been Moreover, for Christmas, the entity organises the craft makers of these figures have widened nativity scene or crèche is almost an converted into caganer, there are Although the caganer has deep roots in popular an annual supper for its members where the their market to other countries like the United inescapable tradition, more so if there politicians like the US president, Barack culture in Catalonia, he is not exclusively “Caganer de l’Any” (Caganer of the Year) award States, Singapore or Japan. are small children in the house. Mary, Obama, the German chancellor, Angela Catalan. There are other places where this is presented. This is given to the public the baby Jesus, Joseph, an ox and a Merkel, or the Spanish prime minister, character is also present in the crèches. These personage who stands out most for his or her The new ‘caganers’ for 2014. Photo: Caganer.com. donkey, angels, the Magi and the Mariano Rajoy. There are also versions of shepherds are the main characters of the writer William Shakespeare, the this miniature depiction of the birth of singers Madonna or Freddie Mercury, as Jesus.