2020 Catalog 2
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Share Your Adventure #cappellistraworld 2020 Cata log 2 Our beginning As the waves broke on the shores of Miami Beach a little girl picked up a few seashells from the sand and strung them with a string. A tourist bought the necklace from the little girl and Cappelli Straworld, Inc. was born. It was the depression and the young girl inspired her grandmother with the sale of the necklace and the business grew as they began selling more items to the tourists visiting Miami. Her grandmother boarded a boat and brought back maracas, alligator handbags, embroidered clothes and accessories from Cuba, Mexico and Guatemala. In the 50’s, the business continued to flourish and the company began importing from the Orient and Europe. In addition, Cappelli Straworld, Inc. opened their straw hat factory in Miami. The Cappelli Straworld, Inc. story continues to this day with our creative design staff, providing the highest level of customer service with the wonderful support of the Dorfman Pacific team. We hope you will be a part of this marvelous enduring story. 3 4 Melissa madden-brown Lisa deluca-zimmerman Born in Albuquerque, New Mexico of Native American-Mexican Ever since I was a little girl I’ve been obsessed with fashion and decent I grew up feeling that artisanal craftsmanship came along always wanting the latest brands and styles. At San Diego State with my heritage. At a young age my family moved to St. Petersburg, University, I studied business and fashion while simultaneously Florida and the sprawling white beaches quickly became my new working at Nordstrom as an accessory merchandising manager. home. I was blessed with a loving grandmother who was part artist, Working on the department store floor and seeing the merchandise part seamstress and taught me how to sew, bead, and craft. We spent coming in and selling quickly inspired me to take out my sewing many weekends walking Fort Desoto beach collecting shells and machine to start creating my own hair accessories. Before long I washed pebbles to combine them with antique finds from vintage was sourcing fabrics and trims, embellishing them with studs and markets and garage sales to make our own beautiful creations. rhinestones to create a beautiful collection and my first complete accessories line. Before I knew it, LD Trends was launched. This love for the ocean, vintage Florida, and all things tropical is what led me to my career at Cappelli Straworld, Inc. As my first After several months, I wanted to branch out into hat design and design job directly out of International Fine Arts College, Cappelli began taking millinery classese. They taught me to hand block, dye Straworld, Inc. was a wonderful place to start my career and use all and trim hats. My hat designs soon began to take off, and shortly of my love for the ocean and Florida to create the perfect hats and thereafter I was designing two lines per year, hired sales reps in handbags for this heritage resort brand. After five years with the different apparel marts and had moved the operation into my own company, I left to work with Dorfman Pacific. Cappelli Straworld, warehouse and studio. LD Trends was officially born and was truly Inc. became part of the Dorfman family in 2009 and 16 years later I a handmade in the USA company. have returned to design the Cappelli Straworld, Inc. collection. I feel it is like a homecoming for me to be back at the helm of this brand Over the years, I have expanded my fashion palette and taken with so much rich history rooted in the places that I love. I am excited my design and sales expertise to other accessories brands. Most for the relaunch of the Cappelli Straworld, Inc. collection and can’t recently, I began collaborating with my longtime colleague and wait to be a part of the next 50 years of what this brand represents. friend, Melissa Brown, on relaunching our 2019 Cappelli Straworld, Inc. line of handbags. We are thrilled to introduce an entirely new approach and vision that will bring Cappelli Straworld, Inc into the Thank you for letting me be a part of your wardrobe, forefront of the fashion handbag industry. Melissa Madden-Brown Lisa Deluca-Zimmerman 5 Hand made Cappelli Straworld, Inc. heritage stems from the unique handcrafted handbags that have been a classic in many wardrobes for over 50 years. The collaborations of our designers and Artisan in the factories create these unique handcrafted elements that grace each bag. Each bead and strand of straw is hand dyed and hand crocheted into our beautiful bead handled bags. Our designers search the overwhelmingly crowded trim and fabric markets for just the right look for the totes and cross bodies. A lot of thought and passion for the craft is unveiled in our collections. We hope you enjoy wearing your bag as much as we enjoy making it. 20 bags a day 6 ALANA | BAG1200 NERISSA | CSW365-WHT Hand Crocheted Toyo Satchel with Beaded Handles | Lurex with Inner Zip Iridescent Paper Braid Safari with 3 1/4” Brim | Beaded Band, Turquoise Pocket, 2-Open Wall Pockets and Zip Closure and Charms | White | One Size | Inner Drawstring Sweatband Sold by Color | 11”W x 8”H Minimum 1 | 100GCC Minimum 1 | 180PWD NEW Aqua NEW White Blush 016698373524 016698374262 ANDRINA | BAG1202-TURQ Hand Crocheted Toyo Cross Body with Braided Handles | Zip Closure Turquoise | 9”W x 7.5”H 016698373531 Minimum 1 | 97UXK0 MYSHELL | BAG1201-ASST NEW Hand Crocheted Toyo Clutch with Beaded Wristlet | Lurex and Inner Zip Pocket 1-Aqua, 1-Blush, 1-Lavender | 9”W x 6”H Minimum 3 | 180MXE Aqua 016698373548 NEW Blush Lavender Turquoise 016698373555 7 WAVERLY | CSW364-ASST Iridescent Paper Braid Round Crown with 5” Brim | Waxed Cord Band, Sequins 2-Blush, 2-Lavender, 2-Natural | One Size | Inner Drawstring Sweatband Minimum 6 | 100LMW 016698374255 NEW Blush Lavender Natural 8 9 COQUINA | BAG1203-NAT SEVEN MILE | BAG1021-ASST Hand Crocheted Toyo Satchel with Beaded Handles | Shells with Inner Zip Toyo Tote with Twisted Rope Handles | Inner Zip Pocket and Zip Closure Pocket, 2-Open Wall Pockets and Zip Closure | Natural | 12”W x 8”H 3-Fuchsia, 3-Toast, 3-Turquoise, 3-White | 12”W x 14”H Minimum 1 | 180WJN Minimum 12 | 181ZUM 016698767255 NEW Natural Fuchsia Toast 016698373562 CERITH | BAG1204-ASST Hand Crocheted Toyo Clutch with Beaded Wristlet | Shell with Inner Zip Pocket and Zip Closure | 2-Natural, 2-White | 9”W x 6”H Minimum 4 | 180GTL Turquoise 016698373586 NEW Natural White White 10 OYSTER | BAG1205-GOLD Rush Straw Satchel with Beaded Handles | Tassel with Inner Zip Pocket and Zip Closure | Gold | 12”W x 8”H Minimum 1 | 180UZK NEW Gold 016698373593 JEWEL BOX | BAG1206-ASST Hand Crocheted Painted Toyo Clutch with Self Wristlet | Tassel with Inner Zip Pocket and Zip Closure | 2-Gold, 2-Silver | 8.5”W x 5.5”H Minimum 4 | 180XED 016698373609 NEW Trim Detail Silver Gold 11 LACEY | BAG1207-NAT SCALLOP | CSW366-ASST Jute Tote with Leather Handles | Poms with Inner Zip Pocket, 2-Open Wall Poly Braid Facesaver with 4” Brim | Sequins with Shells and Beads Pockets and Zip Closure | Natural | 19.5”W x 12”H 3-Natural, 3-Toast | One Size | Inner Drawstring Sweatband Minimum 1 | KOS034 Minimum 6 | 100RAD 016698374279 NEW NEW Back Natural Toast Natural 016698373616 CHANTILLY | BAG1208-NAT Jute Cross Body with Braided Handles | Poms with Inner Zip Pocket and Magnetic Closure | Natural | 10”W x 6”H Minimum 1 | JLV028 NEW Natural 016698373722 12 KALAHARI | BAG1209-NAT SONORAN | CSW367-ASST Hand Crocheted Cornhusk Satchel with Beaded Handles | Peek A Boo Lining Iridescent Poly Braid Round Crown with 5” Brim | Braided Faux Suede Band with Inner Zip Pocket, 2-Open Wall Pockets and Zip Closure 3-Natural, 3-Sage | One Size | Inner Drawstring Sweatband Natural | 12”W x 9”H Minimum 6 | 100PIQ Minimum 1 | 180WCB 016698374408 NEW NEW Natural Natural Sage 016698373739 ATACAMA | BAG1210-ASST SAHARA | BAG1211-ASST Hand Crocheted Cornhusk Clutch with Beaded Wristlet | Peek A Boo Lining with Hand Crocheted Toyo Cross Body with Braided Handles | Beads with Inner Zip Inner Zip Pocket and Zip Closure | 2-Natural, 2-Toast | 9”W x 6”H Pocket and Zip Closure | 2-Natural, 2-Toast | 10.5”W x 7.5”H Minimum 4 | 180VBB Minimum 4 | 180TWB 016698373746 016698373753 NEW NEW Natural Toast Toast Natural 13 14 DOROTHY | CSW368-ASST Paper Braid Gaucho with 4 1/2” Brim | Grosgrain Band, Bow 3-Coral, 3-Green | One Size | Inner Drawstring Sweatband Minimum 6 | 100PLH 016698374415 NEW Coral Green 15 SOFIA | BAG1212-TOAST Seagrass Tote with Wrapped Handles | Poms with Inner Zip Pocket and Zip Closure | Toast | 15.5”W x 13”H Minimum 1 | 97GGV0 NEW Toast 016698373784 BLANCHE | BAG1213-NAT Toyo Satchel with Rattan Handles | Beads with Inner Zip Pocket and Zip Closure Natural | 15”W x 9”H Minimum 1 | 97LDQ0 NEW Natural 016698373791 16 17 LIDO | BAG1131-ASST AMELIA | CSW329-NAT Hand Crocheted Toyo Cross Body with Braided Handles | Beads with Bangkok Toyo Round Crown with 5” Brim | Twisted Toyo Band, Beads Inner Zip Pocket and Zip Closure | 3-Leaf, 3-Natural | 8”W x 9”H Natural | One Size | Inner Drawstring Sweatband Minimum 6 | 180QZR Minimum 1 | 180TJF 016698202923 Trim Detail Leaf Natural 016698203913 LAGUNA | BAG1130-LEAF Hand Crocheted Toyo Satchel with Beaded Handles | Charms with Inner Zip Pocket, 2-Open Wall Pockets and Zip Closure | Leaf | 12”W x 8”H Minimum 1 | 180JLP Trim Detail Natural Trim Detail Leaf 016698201803 18 CAPTIVA | BAG1126-TEA BAL HARBOR | BAG1125-TEA Hand Crocheted Toyo Satchel with Beaded Handles | Inner Zip Pocket, Toyo Satchel with Beaded Handles | Flowers with Inner Zip Pocket, 2-Open Wall