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(MODE) Motion Design 2019 CONFERENCE PROCEEDINGS Co-Editors: Jillian Coorey, Andre Murnieks, Heather Shaw and Rebecca Tegtmeyer 1 (inter)play MODE stands for Motion Design Education. The MODE Summit began in 2013 as a joint project between three design professors, Andre Mūrnieks, Brian Stone and myself, Gretchen Caldwell Rinnert. Previous MODE Summits were held in South Bend, Indiana (2013), Dublin, Ireland (2015) and Columbus, Ohio (2017). Now in its fourth iteration, with an expanding committee and network, we are proud to share the 2019 conference proceedings. We would like to thank our many sponsors, as they have made this year’s summit possible. Our academic sponsors include Massey University and The College of Creative Arts (CoCA), The Ohio State University, Kent State University, Michigan State University, Brigham Young University, Lesley University, and Herron School of Art + Design. Our professional sponsors include Fox & Co. Design in Wellington, New Zealand, and The LHT Group in Columbus, Ohio. This year represents a change for MODE, as we are unveiling two new ways of participation. First, we are launching the MODE Society for educators. Our goal is to encourage motion design research by creating avenues for dissemination and collaboration. By advancing the theory and practice of Motion Design, we aim to create opportunities for new practices, curriculum, and work. 2 (MODE) Motion Design Education Summit 2019 Edited Conference Proceedings Second, for students, we have introduced MODE Fest, a motion simulate elements in an interplay of movement. Interfaces, design festival for students and emerging professionals, meant to interactive systems, narratives and messaging all incorporate celebrate the very best student work in motion design education. exchanges of dynamic and well-planned interplay. MODE Fest had 330 submissions from New Zealand, the United The summit was organized around three central topics: research, States, Canada, Russia, and the Netherlands. Only 3% of the pedagogy, and practice that embraces (inter)play. Particular submissions received awards, making it highly competitive and interest was focused on social inclusion, responsible design a true representation of the great work happening in Motion practices, politics, augmented reality, virtual reality, narrative, Design education. gameplay, tools and new types of motion design making. The proceedings are an archive of the summit, and represent the The broader goal of MODE is to define the practice of motion range, impact, and value of the conference, with contributions design education and share how this work relates to the larger representing 13 countries. We hope you enjoy this year’s summit design community. MODE welcomes professionals, educators, and proceedings and find the work as inspiring as we did. There researchers, and students. Motion Design is a subset of visual are studies and findings related to intercultural experiences communication design that consists of time-based messaging within motion design and explore new methods of storytelling, usually taking the form of movies, films, and animations. Motion kinetic type, transmedia, augmented reality and motion design Design is the rendering and combination of elements (graphics, research. It reflects on where motion design began and how photos, typography, sound, voiceover) to communicate a far the discipline has come over the past 100 years. message, feeling or idea. Motion design is far-reaching and has a broadly impacted by emerging technology as we see it used on all types of displays, from flat-screen televisions, mobile devices, Thank you for supporting Motion Design Education, touchpad interfaces, kiosks, and even new appliances. Motion Gretchen Caldwell Rinnert provides feedback, along with emotional connection through the MODE 2019 Conference Chair use of engaging and appealing messages. It has the potential to communicate where static technologies often fall short. On behalf of the MODE Organizing Committee: Our central theme for 2019 is (inter)play, the way in which two or more things have an effect on each other. Motion Design is about Co-Editors: Andre Murnieks, Heather Shaw, Jillian Coorey and Rebecca Tegtmeyer action, energy, light, and movement intertwined with message and meaning. It includes the push and pulls of forces, whether Master of Ceremonies: R. Brian Stone they are recorded with a video camera or objects created on Conference Committee: Kacey Morrow, Brent Barson, Liz Blazer, the screen with complex software. Gravity, speed, and velocity, Aaron Ganci and Bruno Ribeiro 3 Motion Design Education (MODE) Summit © 2019 Motion Design Education (MODE) Summit All rights reserved. No part of this book may be reprinted or reproduced or utilized in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the authors. Trademark notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe. Book and cover design by Jillian Coorey Typeset in Whitney by Hoefler&Co. 4 (MODE) Motion Design Education Summit 2019 Edited Conference Proceedings 2019 ORGANIZING COMMITTEE BRENT BARSON LUCAS HALEY GRETCHEN Motion Designer MODE Fest Co-Chair CALDWELL RINNERT Conference Chair Associate Professor Research Faculty and & Sponsorship Brigham Young University Senior Lecturer Massey University Associate Professor Kent State University LIZ BLAZER MODE Fest Co-Chair KACEY MORROW Social Media Chair HEATHER SHAW Visiting Assistant Professor Peer Review Co-Chair & Editor Pratt Institute Associate Professor Western Washington University Associate Professor Lesley University JILLIAN COOREY Peer Review Co-Chair, ANDRE MURNIEKS Editor & Publication Designer Proceedings, Grants R. BRIAN STONE & Logistics Chair Master of Ceremonies Associate Professor Kent State University Research Faculty and Associate Professor Senior Lecturer The Ohio State University Massey University AARON GANCI MODE Fest Co-Chair REBECCA TEGTMEYER BRUNO RIBEIRO Communications Associate Professor Workshops & & Design Chair Herron School of Art + Design, Motion Posters Chair Indiana University Associate Professor Associate Professor Michigan State University California Polytechnic State University The Animated Poster: Extending the 5 Typographic Gesture through Motion CONTENTS 2 About MODE 2019 5 MODE Organizing Committee 6 Contents 8 Capturing Ephemeral Motions and Interactions: A way to Explore Diversity and Homogeneity LADAN BAHMANI 12 Translate through Interaction and Motion LADAN BAHMANI & ALICE J LEE 19 Labyrinths: An Exhibition Platform for Artists in Virtual Reality JOHANNES DEYOUNG, JUSTIN BERRY, JACK WESSON, ADAM MOFTAH & LANCE CHANTILES-WERTZ 28 27 Letters: Trajectories and Multimodality in Interactive Storytelling DANIEL ECHEVERRI & HUAXIN WEI 35 Cultural Interplay: Creating Interactive Experiences Through Collaborative Video DENIELLE EMANS & KELLY M. MURDOCH-KITT 45 ANIMVR as a Platform for Teaching Motion Design ZLATAN FILIPOVIĆ 50 Kindred NIKHIL GHODKE 56 John Whitney: Technological Visionary, Animation Pioneer LUKE GIBSON 6 (MODE) Motion Design Education Summit 2019 Edited Conference Proceedings 64 The Allure of the Uncanny: How the Elements of 162 Prototyping augmented reality experiences with motion design Motion Media Explain Our Taste for the Bizarre ALI PLACE LUKE GIBSON 166 Motion Design, Open Channel and a Future for Design Education 74 Challenging Expectations: Using the Stroop Effect to Encourage CHAD REICHERT Meaningful Reflection in Motion Design Experience SUSAN HAGAN 175 The Designumentary: Communication Design Research and Practice through Short, Topic-Focused, Vox-Pop Style Multimedia 85 Setting the stage for the future progress of Virtual Reality Documentary Production production for Designers MARTHA RETTIG & DAN VLAHOS JONATHAN HAMILTON 181 Kotahi te Wairua: motion capture and digital design intersections 96 The Devil is in the Details: Finding Creativity in the Monotony in indigenous contemporary dance of UX Design Standards DR MIRANDA SMITHERAM JONATHAN HANAHAN 188 Shifting Ground: ideology and image in motion 106 Playing to Win: Applying Business Strategies Motion Curriculum REBECCA STEEDMAN STEVE HARPER 198 Building on the Motion Design Process through Prompts, 122 Splitting the Kinetic Screen: Generative and Narrative Exercises, and Projects Possibilities for Teaching REBECCA TEGTMEYER STEVEN HOSKINS 210 Toward a Transmedia Practiceand Projects 136 Push, Play: Music Videos, Interactivity and DIMITRY TETIN Augmented/Virtual Reality RINGO JONES 216 MODE 2019 Motion Posters 142 Mural to Motion: Creating Narratives in the United Arab Emirates 224 MODE 2019 Workshops STEFAN KK MESSAM 230 Peer Review Panel 154 Visual Music, Hidden Performer: Motion Design, Music, and Performance 232 MODE Fest Judges KIMMIE FABIAN PARKER The Animated Poster: Extending the 7 Typographic Gesture through Motion Capturing Ephemeral Motions Beyond Language and Interactions: The evolution of language is a never-ending process. From pictographic to ideographic and then phonetic, languages and specifically written forms A way to Explore Diversity have been evolving, resulting in various ways of writing across cultures. Societies create tools as a response to the current ways of communication, and Homogeneity and in return, the tools determine the ways individuals communicate. When various
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