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Cover design by Eriko Kawakami by design Cover John Maeda Design in Tech Report 2019 2019 Design In Tech Report | “Addressing Imbalance” Illustrations by @lunchbreath 2019 Design In Tech Report | “Addressing Imbalance” Illustrations by @lunchbreath 2019 Design In Tech Report | “Addressing Imbalance” Illustrations by @lunchbreath 2019 Design In Tech Report | “Addressing Imbalance” Illustrations by @lunchbreath ✉ ! # $ In case you prefer to have a “lean back” experience … March 9, 2019 Hi there, I plan to have a full version of the report on my YouTube channel after I recover a bit from pushing the Design in Tech Report 2019 out there. I'll also make an audio version to go onto my iTunes, Spotify, Google Play podcast channels. In the meantime, on the right is an abbreviated pre-release video version that I made for my monthly briefing subscribers. Thanks for being curious about the intersection of technology, business, and design! Monthly briefing signup here . —@johnmaeda “Creative people are inherently spatial learners. They understand through objects in their environments. It’s what feeds their spatial memory, their creativity.” —WSJ Magazine May 6, 2019 Source: @designdotco @wsj 2019 Design In Tech Report | Welcome 6 / 98 % Learn how to speak machine with a new little on computation. Source: howtospeakmachine.com / Pre-order from Amazon | Barnes & Noble | IndieBound 2019 Design In Tech Report | How To Speak Machine 2019 Team Contributing Team Founding Team Past Contributors Takram Tony Ruth Fatimah Kabba Jackie Xu Aviv Gilboa Fatimah Kabba Bon Ku Ling Fan Sunil Malhotra Dezzie Garcia Eriko Jules Ehrhardt Justin Sayarath John Maeda Luis Arnal Kawakami Kat Holmes 2019 Design In Tech Report | Welcome 8 / 98 Sections 1) TBD = Tech × Business × Design 2) About Design-___ Organizations How do technology, business, and design If design is in flux and it's difficult for designers to interrelate in the startup and corporate understand, is that good for non-designers? Overview ecosystems today? 3) Awesome Humans: Yes We Can 4) Three Tasty Trend Mixes How do we move the conversation away from What do we sense is happening out there and how dystopia, and not to utopia, but to being present is it making us feel good (or bad) and more in the now most constructively? curious for the future? 5) Yaaaaaaaaawn! Boring AI 6) Addressing Imbalance When we consider how computation will enable Once we recognize exclusion from a historical everything and all things with us and without us, perspective and a technological lens, what can we what's left? do about addressing it? 2019 Design In Tech Report | Welcome 9 / 98 TBD Design is now maturing — expect some awkwardness. There are three kinds of design. Classical Design, = Design Thinking, and Computational Design. In the last 12 months there were 19 acquisitions of Tech × creative agencies and companies. The value of design is in relation to the other parts of a company's operations. Business × Alone and isolated within a company, design is a microworld of aesthetic high-fives. Design Scaling design at the speed of Moore's Law is not possible. Scaling design IS possible at a slower-than- desirable velocity. Inclusive design has achieved broad acceptance among designers. For non-designers, inclusive design can be a harder idea to sell. There’s fear about AI's future impact, but there’s creative hope out there too. Yes we can. 2019 Design In Tech Report | Technology × Business × Design 10 / 98 There are three kinds of design. There’s a right way to make what is Because execution has outpaced Design for billions of individual people 01 perfect, crafted, and complete. 02 innovation, and experience matters. 03 and in real time, is at scale and TBD. Classical Design Design Thinking Computational Design Driver/ the Industrial Revolution, Driver/ the need to innovate in Driver/ the impact of Moore’s Law, and prior to that at least a few relation to individual customer mobile computing, and the latest millennia of ferment. needs requires empathy. tech paradigms. Source: 2017 Design In Tech Report 2019 Design In Tech Report | Technology × Business × Design 11 / 98 What’s a “Computational Designer”? via MIT Press The Logic of Architecture Understands Computation Thinks Critically About Technology “The Logic of Architecture reexamines Has facility with representational codes Practices being a humanist technologist central issues of design theory in the light of recent advances in artificial and maybe programming codes. Knows who asks questions about what’s being intelligence, cognitive science, and the what is easy and possible, hard and made, who’s making it, and why. theory of computation.” possible, difficult and impossible for —William J. Mitchell, 1990 now. Uses All Three Kinds of Designs Actively Learning AI And The New Taps into the rich history of classical Considers intersectionality as a source design (form and content) while leading of creativity and a driver of change. and teaming inclusively via design Embraces new paradigms and learns thinking within their org, or across orgs, them deeply. Lives Apollinaire’s words for profit or not-for-profit. from the Bauhaus era, “New (hu)man must have the courage to be new.” Source: @mitpress 2019 Design In Tech Report | Technology × Business × Design 12 / 98 % Coming Soon: How To Speak Machine via Penguin Computational Inclusive Design ... Design ... ... works in a new Moore’s Law-fueled ... works in an old-fashioned world that’s medium that is from an alien universe. been excluding people for too long. ... makes big data. And that makes it ... fights big data (scaled biases) when need thick data to combat scaled biases. making thick data — by going proximate. ... creates economic opportunity because ... locates imbalances and opportunities it advances a valuable new kind of talent. to solve problems with those impacted. ... needs to counterbalance itself with an ... enrichens the critical depth of makers, emotional connection (i.e. art). pointing them to meaningful problems. ... is the most valuable kind of design ... is the most important kind of design right now in the technology industry. right now in the technology industry. Source: howtospeakmachine.com / Pre-order from Amazon | Barnes & Noble | IndieBound 13 / 98 Separating misinformation from reality is always everyone’s job. “Misinformation is not like a plumbing problem you fix. It is a social condition, like crime, that you must constantly monitor and adjust to.” —Tom Rosenstiel, Director of the American Press Institute (2017) Source: @pewresearch @elonuniversity The Future of Truth and Misinformation Online 2019 Design In Tech Report | Technology × Business × Design 14 / 98 When you started out, the design and tech scene was like __. “An adolescent bursting with energy and struggling for orientation. Strongly separated between designers and techies, it was two scenes. Undefined, aimless, driven more by tech geeks who knew very little about design. Insular and dismissive or those not situated in the ivory tower. Something that was still being defined. It was new and “Web Design” was the hot thing. Two sides with a big wall inbetween. Google was getting popular with its simple but easy to use interface. Either bro-y or condescending. “Print or Digital?” Microsoft big software, Apple was barely afloat, and Flash sites were the cutting edge. Completely focused on mobile devices. A talented younger sibling that was not respected. Craft and hype. Seen as a cure-all.” Source: Design in Tech 2019 Survey question crafted by @thedezzie 2019 Design In Tech Report | Technology × Business × Design 15 / 98 Design in Tech Reports now cover the past five years. 2018 2017 2016 2015 The 2018 Report saw the growth of The 2017 Report framed The 2016 Report showed peak The 2015 Report explained design’s inclusive design expand from the computational design as a key growth in interest by venture rise in value to tech as due to edges into the center of driver of accelerated growth, with capital firms in design, and mobile devices and the mass- conversations in the technology inclusive cultures @work as vital highlight significant growth in the consumerization of computing. We industry. Microsoft’s pioneering for tech businesses hoping to lead acquisition of design agencies by moved from “tech-led” to work in inclusive design as led by in design. We saw the emergence of consulting firms like McKinsey & “experience-led” digital products as Kat Holmes started to be picked up new tools and creative communities Co and Accenture. Google emerged services on smartphones took over by non-designers and business as producing increased value, and as a new leader in design. There are and gave access to everyone. leaders. At the same time, Artificial inclusive design had just started to 3 kinds of design: Classical Design, Designing for mobile brought new Intelligence’s implications to design arrive in the zeitgeist of the product Design Thinking, and experience constraints compared became evident with new landscape. Adopting an inclusive Computational Design. The most with the desktop, and made advancements in machine learning design approach expands a tech business value is being driven by designers’ skills invaluable as the that were both exciting and product’s total addressable market. the latter two kinds of design. pathway to non-techy consumers. frightening. The tipping point for inclusive design begins to tip. Source: Design In Tech Report 2019 Design In Tech Report | Technology × Business × Design 16 / 98 & There were 19 new acquisitions noted in the last 12 months. 100 1. Citizen acquired by EY 11. designaffairs acquired by 2. Brandfirst acquired by Deloitte Accenture Since 2004 over 100 3. Moment acquired by Verizon 12. Adaptive Lab acquired by design-related 4. Tonic Design acquired by Capgemini Printfly 13. Universal Design Studio companies have been Tonic is a regional example of the phenomenon acquired by AKQA played out four years ago in Silicon Valley.
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