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The LPTV Report

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The LPTV Report The LPTV Report News and Strategies for Community Television Broadcasting Vol. 6, Issue 1 A Kompas/Biel Publication January 1991 The FIFTH ANNUAL DIRECTORY Of LPTV Programming Suppliers Once more it's time for our annual di- products they have for LPTV stations. The Acama Films rectory of LPTV programming sources. following companies responded, many of 14724 Ventura Blvd., Suite 610 And this year's directory is even bigger them with much more information than Sherman Oaks, CA 91403 than last year's! we have space to print here. So if you're Contact: William D. Morrison We contacted every program supplier looking for programming, here's a good (818) 981-4344 we could locate and asked them to list the place to start. Type of payment: Cash Type of programming: Action/Adventure, Animal/Nature/Outdoors, Animated, Cartoons, Comedy, Features/Packages, Series/First Run, Series, Sports, Specials, Variety/Music, Con- certs, Children's. Sample titles: "Hank Williams, Jr.: A Star- Spangled Country Party," "The Froozles" (chil- dren's series), "New Zoo Revue" (children's se- ries), "The Explorers" (a look at world cultures), classic films, martial arts, wrestling, boxing. Accu -Weather, Inc. 619 West College Avenue State College, PA 16801 Contact: Sheldon Levine Director of Sales (814) 234-9601 Type of payment: Cash Type of programming: Weather . Sample titles: "WeatherShowTM" (fully syn- chronized weather graphics and voiceover, for your local area), "Weather Graphics" (more than 4,000 ready -for-air graphics each day), "Forecast/Briefing ServiceT"" (exclusive fore- casts for your area), "Amiga Weather Graphics SystemT"" (low cost, high quality weather graphics system). America's Defense Monitor 1500 Massachusetts Avenue, NW Washington, DC 20005 Contact: Sanford Gottlieb The classiest CLASS at Acme Looniversity: Steven Spielberg's "Tiny Toon Adventures," from Warner Bros. Senior Producer (202) 862-0700 Type of payment: Free Type of programming: Interview/talk program on military spending, weapons systems, war and peace. America's Disability Channel and The Silent 40991. Vd ` VNOO11V Network d0NIJ/1V NV9O1 L 9E9 1777 NE Loop 410, Suite 1401 d3NMO AdiMOd 'd NHOf' San Antonio, TX 78212 SNOi1VlS ddí" Contact: Laurie Kimmel Manager Affiliate SS L695--06L0-68L0-1MOd of Relations (512) 824-7446 (512) 824-1666 TDD Type of payment: Cash L1049 a31S3f1O31i Type of programming: Animal/Nature/ IM 'Puouiyoly .MaN NOI103tiaO0 SS3aaald iwad Outdoors, Documentaries, Drama, Educa- 91. ON tional, Family, Magazine/1àlk, Series/First Run, alHd 0190-9ZZ£9 u!suoos!M `aemneMl!W Specials, Variety/Music. S n 3`JVlSOd 01.993 X08 'Od Sample titles: "Spectrum USA' (public service 3.1Y1:1`11(113 i.tode i A cil continued on page 6 TV Channel Combiners For Low Power TV (LPTV) Stations And Translators For VHF UHF Channels, 10 - 1,000 Watts -Per-Channel "We Make Filters In A Hurry For Customers In Trouble!" VHF 100 watt -per -channel combiners combine up to three non -adjacent channels in the low VHF band (Type 8604 for 2-6) or any four non -adjacent channels in the VHF high band (Type 8642 for 7-13). A high -low band combiner (8606-124) allows mixing low and high band channels on a single tower cable. UHF 100 watt/channel combiners (Type 3854) and 1000 watt/channel combiners (Type 6464) combine up to four non- Example adjacent channels 14-69. Channel VHF Channel Combiner 8604-2/4 Combines Channels 2 and 4 at 100 Custom units combining more than 4 Watts/Channel. UHF channels and units to combine the VHF and UHF bands onto one cable can be supplied. Catalog LPTV/90 gives details of these combiners, plus a full line of LPTV functional station filters. Have A RUSH Requirement? PHONE or FAX Us TODAY! Ask For Your FREE Copy Of LPTV/90! Channel Combiners Channel Bandpass: Receive or Transmit Video/Audio Combiners Example Sideband Notch Filters Low VHF/High VHF Diplexer Channel UHF Channel Combiner FM Harmonic Filters 41) 4, 500-50,000 watts 6464(3)(32, 35, 38, Combines 1000 Tunable RF Notches Watt Channels (32, 35, 38 and 41). Mobile Interference Canceler TVRO Interference Filters Filters For ALL Electronic Applications: CATV, SMATV, In -House TV/LAN, Satellite, LPTV, FM/TV Broadcast, Mobile Radio, Microwave TV (ITFS/MMDS), RF/MW Communications, Radar, Navigation, Electronic Warfare, Medical/Physics Research Microwave Filter Company, Inc.6743 Kinne StreetEas Syracuse, NY 13057 Toll Free(US/Canada): 1-800-448-1666Collect(NY/HI/AKI: 315-437-3953FAX: 315-463-1467Telex: 24S-613 Circle (172) on ACTION CARD job-which is generous of you. Most of you do get your issues within a few days or at most a week of the mail date. A few subscribers in the western states, how- ever, sometimes have to wait two weeks or even more. There's not a whole lot we can In Our View do about that, at least not while we mail third class. Unfortunately, our circulation is still too small to qualify for the more expeditiously handled second-class ser- One of the things you want more of in Most of you (88%) share your copies of vice. this magazine is information about The LPTV Report with at least two other We don't always get the magazines out programming-programming services, readers; in fact 46% of the magazines are as early as we'd like. Sometimes the ' program scheduling, program buying. You read by three people. One reader shares amount of work is a bit too much for our also want more news about LPTV stations. his (hers?) with nine others! small staff to handle, and we get behind. And more new product reports. And nearly nine out of ten of you This happens particularly when there is a Those conclusions were clear as we an- thought that the level of complexity of lot of late -breaking news-such as the alyzed the first responses to our informal features and articles was "just about cable bill activity in Congress last fall-or survey of LPTV Report subscribers, bound right." when the issues get especially big. We in the October 1990 issue. So far, we've apologize for that. We're confident, Speaking of content... received surveys back from just over 5% though, that as the LPTV industry grows of our subscribers. Thank you all! And if On a scale of I to 5, 1 being excellent, and the magazine gets more advertising you haven't sent yours in, please do. We'd 63% of you gave our efforts either a 1 or a revenue, we'll be able to keep to a better really like to see it. 2. The rest gave us a 3. No one thought we schedule. (You can help by telling adver- did a poor or very poor job. Thanks again! tisers that you saw their ad here.) Among the other findings... Almost 80% thought the readability Thank you... Three -fourths of our respondents are level of the magazine was either excellent members of corporate or station manage- or good, and three -fourths of you said the But the most rewarding parts of the ment. Almost two-thirds operate LPTV same for the magazine's design and lay- survey were your comments. "What's the stations. 'Iiventy-nine percent are engi- out. Accessibility of the articles rated best thing about the magazine," we neers or technical people. lower -83% gave us either a 2 or a 3; asked. You said, "There's nothing else like After reading an ad in The LPTV Report, which allows me to mention that, yes, as it," "That it's published," "It exists," "It two-thirds of you contacted the advertiser soon as the amount of advertising war- focuses on LPTV," "It covers an unde- directly for more information. Forty per- rants a consistent magazine of more than rserved industry," "It maintains commu- cent requested information through the 50 pages, we will be making some nication among LPTV stations," "It con- ACTION CARD. And 46% went to a dealer changes-adding a table of contents, for centrates on LPTV," "For us, about us, or distributor. example-that will make it easier to ac- featuring us, caring about us." Thirty percent of you bought some- cess articles and news items. Right now "Your real commitment to LPTV shows thing-which suggests that the LPTV mar- it's probably more important to save the in every article," said one of you. And ket is a very active one. space for information that you can use. you're right-we are committed. We have A very substantial 70% of you rely first We scored less well on timeliness of absolutely no doubt that community tele- on information or advertising in The LPTV news, though 50% of you did give us vision will continue to grow as the me- Report when you make a purchase deci- either excellent or good marks on that dium by which Americans in every com- sion. Thanks! This is important because it item. (Just so you know, regardless of the munity can celebrate their uniqueness. tells us that our advertiser clients are date of the issue, the news is as current as We are committed to helping you fulfill making the right decision when they place we can get it, given the magazine's pro- that mission. ads with us. duction time and the time it takes the Your second most important source of postal service to get your copies to you. information was contact with dealers or So it has sometimes happened that a distributors (63%); the third was catalogs September issue, for instance, has in- (46%). Input from colleagues, other maga- cluded news as recent as September 10.) zines, trade shows, and direct mail made On the matter of timely issue arrival, up the balance.
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