WEST KOOTENAY / REVELSTOKE DESTINATION DEVELOPMENT STRATEGY MONASHEE MOUNTAINS Photo: Ryan Creary DESTINATION BC Seppe Mommaerts MANAGER, DESTINATION DEVELOPMENT Jody Young SENIOR PROJECT ADVISOR, DESTINATION DEVELOPMENT
[email protected] KOOTENAY ROCKIES TOURISM Emilie Cayer-Huard INDUSTRY & DESTINATION DEVELOPMENT SPECIALIST 250 427 4838 Ext.206
[email protected] MINISTRY OF TOURISM, ARTS AND CULTURE Amber Mattock DIRECTOR, LEGISLATION AND DESTINATION BC GOVERNANCE 250 356 1489
[email protected] INDIGENOUS TOURISM ASSOCIATION OF BC 604 921 1070
[email protected] WEST KOOTENAY/REVELSTOKE | 2 TABLE OF CONTENTS I. EXECUTIVE SUMMARY .....................................................................1 7. STRATEGY AT A GLANCE ............................................................. 35 a. The West Kootenay/Revelstoke Area — A Distinctive Destination 8. STRATEGIC PRIORITIES ................................................................ 36 b. Destination Development in the West Kootenay/Revelstoke 8.1 Theme 1 — Improve Access, Signage and Infrastructure Area — A Distinctive Direction 8.1.1 Access 8.1.2 Signage II. ACRONYMS .........................................................................................7 8.1.3 Infrastructure 1. FOREWORD AND ACKNOWLEDGEMENTS...........................8 8.2 Theme 2 — Improve Business Operating Conditions 8.3 Theme 3 — Enhance Experiential Quality and Variety 2. INTRODUCING THE STRATEGY .................................................10 8.3.1 Experiential