Jairo Avila Junior is a 19 year old talented ARCA driver who against all odds and limitations has consistently finished his races in the top ten places.
The son of a proud and hard working immigrant household. His parents arrived to the United States from Colombia in 1986, and regardless of the language and cultural barriers they were able to raise a mature and well-educated young adult. At the age of five, while attending a theme park Jairo Jr. for the first time drove a go- kart, fell in love with it and cried incessantly to his father when it was time to go. At this point both father and son developed a deep passion for race car driving.
JA Junior has not stopped racing since the age of 5. In 2012, he survived a racing accident that left him unable to drive a car for almost two years. Yet, instead of giving up he overcame his fears, anxiety, and with borrowed and used equipment returned to win the Championship two years later.
Jairo Avila Jr. is reluctant to allow his passion and talent fade away, therefore, his vision is to acquire the financial backing to complete a full Arca racing season and be able to compete at a equal plane field for the Championship and professional levels. This ensures that 100% of your sponsorship dollars will go into the performance and marketing activation, giving you a true measure of the return on your investment.
#2 regular season sport on television #1 motorsports series on television Outperforms 75% of primetime TV and all late night comedy shows Excluding the NFL, NASCAR has more weekends as the #1 or #2 sport than any other sports property #2 motorsports series on television #3 regular season sport on cable television #1 motorsports series on ESPN2 #1 motorsports series on SPEED #3 motorsports series on cable television Nearly 1.1 million fans watch NASCAR on Fox Sports 1 and NBC Sporst each week – 3 times as many as in years past.
Nearly 7 million fans access NASCAR.com each month, in an addition to the 1 million fans accessing the NASCAR section on ESPN.com
More than 60,000 fans on average per event watch live NASCAR Sprint Cup Series race streams on NASCAR.com
Tens of thousands of fans listen to SIRIUS NASCAR Radio daily
Sprint, Fox Sports 1, and NBC Sports have all launched internet and wireless NASCAR applications for fans Fans are part of a community with shared values and a passion for racing. They are among the most passionate fans in all of sports. They are by far the most brand loyal and sponsor supportive Source: ESPN Sports Poll 2007 (18+) and Scarborough USA+ 2007 / *Ipsos Insight, NASCAR Research 2007 NASCAR fans are 3X as likely to try and purchase NASCAR sponsors’ products and services.* NASCAR Fan Base Demographics: Gender neutral 60% male/40% female One-third 18-34 (100 index) One-half 18-44 (102 index) One-half $50,000+ (100 index) Two out of five w/kids under 18 (103 index) One in five fans is a minority (9.0% Hispanic / 8.2% African-American)
Whose fans do you think are the most loyal to league sponsors? NASCAR 65% NFL 13% MLB 6% NBA 4% MLS 3% PGA Tour 3% NHL 2%
NASCAR Fans Are The Most Sponsor Loyal Fans in All of Sports! NASCAR 60% NFL 20% MLB 8% MLS 4% NBA 4% PGA Tour 2% NHL 1%
Source: Turnkey Sports Poll (among sports executives), November 2007 Endless Exposure-As our team sponsor, your brand Advertising and promotions Special paint schemes automatically integrates into television, radio, web, Show cars print, video games, licensed products and other Victory lane high-profile media outlets. Licensing opportunities Business-to-business Target Markets-Finding the right team partnership Local in-market programs will help you reach a specific demographic group, Driver appearances while still having the benefit of reaching the entire Driver endorsements brand loyal NASCAR audience. At-track marketing Product and service promotions Brand recognition second to none-NASCAR K&N Track signage team sponsorships are directly incorporated into Promotional displays the action. Brands are synonymous with our team. Sampling and activations When the fans cheer for our team, they cheer for Hospitality programs your brand also . Community Outreach
Sponsor graphics on race vehicle as follows: Sponsor approved graphics and logo's on Hood, Upper Quarter Panels, Rear Deck Lid graphic. Team Race Car Transporter: Graphics as created by sponsor to cover 75% of sides and rear of team transporter. Team Uniforms- Sponsor approved team and driver uniforms subject to NASCAR's approval with logos prominently displayed at mid chest, legs, sleeves, collar and back. Other Signage- Sponsor logo will be displayed on pit box, tool boxes and related equipment. 16 foot sponsor Pit Banner to be displayed during race Automovile: Sponsor approved graphics and logo's on Hood, Upper Quarter Panels, Rear Deck Lid graphic. Main Logo on car, chest uniform of Driver, placement on website , and interview product placements Total cost: $65,000.00 per race
Uniform: Team Uniforms- Sponsor approved team and driver uniforms subject to NASCAR's approval with logos prominently displayed at mid chest, legs, sleeves, collar and back, medium sized logos on the doors of the car and website mention Total cost: $35,000 per race
Helmet: Main logo on helmet, shoulders of driver’s uniform, website and social media accounts placement Total cost: $14,000 per race
Product placements while on interviews: $8,500.00 per interview with website and social media placements
Website: Corporate logo on official JA Jr Nascar homepage and Social Media Accounts with links to your website Total cost: $5,000 per race Exclusive Presenting Sponsor: Race sponsorship as the Exclusive Primary Sponsor consisting of the entire 20 race event 2016 Season ARCA Racing Series. Base Cost $520,000.00
BENEFITS: Sponsor graphics on race vehicle as follows: Sponsor approved graphics and logo's on Hood, Upper Quarter Panels, Rear Deck Lid graphic. Team Race Car Transporter: Graphics as created by sponsor to cover 75% of sides and rear of team transporter. Team Uniforms- Sponsor approved team and driver uniforms subject to NASCAR's approval with logos prominently displayed at mid chest, legs, sleeves, collar and back. Other Signage- Sponsor logo will be displayed on pit box, tool boxes and related equipment. 16 foot sponsor Pit Banner to be displayed during race Any VIP special events Wearing your company’s logo for any press conference or tv/public interviews
***PLEASE NOTE ALL SPONSORSHIP PACKAGES ARE SUBJECT TO NEGOTIATION WITHIN THE PARAMETERS OF OUR MARKETING GOALS
Phone (203)886-7981 JA Junior’s main webpage- www.jajunior56thebullet.com