Fox Sports Broadcast Guide Daytona 500 Sunday, February 16, 2020 Table of Contents
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Busch's Battle Ends in Glory
8 – THE DERRICK. / The News-Herald Wednesday, December 09, 2015 QUESTIONS & ATTITUDE Compelling questions... and maybe a few actual answers What will I do for NASCAR news? It’s as close as we get to NASCAR hanging a “Gone fishing” sign on the door. Now what? After 36 races, a goodbye to Jeff Gordon and con- SPEED FREAKS gratulations to Kyle Busch, and with only about A couple questions Mission accomplished two months until the engines crank at Daytona, we had to ask — you need more right now? These days, this is the ourselves closest thing NASCAR has to a dark season. But there’ll be news. What sort of news? Danica Patrick’s NASCAR’s corner-office suits are huddling with newest Busch’s battle the boys in legal to find a feasible way to turn its race teams into something resembling fran- GODSPEAK: Third chises, which would break from the independent- crew chief in contractor system that served the purposes four years. Crew since the late-’40s. Well, it served NASCAR’s ends in glory purposes, along with owners and drivers who chief No. 1, Tony Gibson, took ran fast enough to escape creditors. But times Kurt Busch to the have changed; you’ll soon be reading a lot about men named Rob Kauffman and Brent Dewar and Chase this year. something called the Race Team Alliance. KEN’S CALL: It’s starting to take on Will it affect the race fans and the the feel of a dial- racing? a-date, isn’t it? Nope. So maybe you shouldn’t pay attention. -
NASCAR Sponsorship: Who Is the Real Winner? an Event Study Proposal
NASCAR Sponsorship: Who is the Real Winner? An event study proposal A thesis submitted to the Miami University Honors Program in partial fulfillment of the requirements for University Honors with Distinction by Meredith Seurkamp May 2006 Oxford, Ohio ii ABSTRACT NASCAR Sponsorship: Who is the Real Winner? An event study proposal by Meredith Seurkamp This paper investigates the costs and benefits of NASCAR sponsorship. Sports sponsorship is increasing in popularity as marketers attempt to build more personal relationships with their consumers. These sponsorships range from athlete endorsements to the sponsorship of an event or physical venue. These types of sponsorships have a number of costs and benefits, as reviewed in this paper, and the individual firm must use its discretion whether sports sponsorship coincides with its marketing goals. NASCAR, a sport that has experienced a recent boom in popularity, is one of the most lucrative sponsorship venues in professional sports. NASCAR, which began as a single race in 1936, now claims seventy-five million fans and over one hundred FORTUNE 500 companies as sponsors. NASCAR offers a wide variety of sponsorship opportunities, such as driver sponsorship, event sponsorship, track signage, and a number of other options. This paper investigates the fan base at which these marketing messages are directed. Research of NASCAR fans indicates that these fans are typically more brand loyal than the average consumer. NASCAR fans exhibit particular loyalty to NASCAR sponsors that financially support the auto racing sport. The paper further explains who composes the NASCAR fan base and how NASCAR looks to expand into additional markets. -
KEVIN HARVICK: Track Performance History
KEVIN HARVICK: Track Performance History ATLANTA MOTOR SPEEDWAY (1.54-mile oval) Year Event Start Finish Status/Laps Laps Led Earnings 2019 Folds of Honor 500 18 4 Running, 325/325 45 N/A 2018 Folds of Honor 500 3 1 Running, 325/325 181 N/A 2017 Folds of Honor 500 1 9 Running, 325/325 292 N/A 2016 Folds of Honor 500 6 6 Running, 330/330 131 N/A 2015 Folds of Honor 500 2 2 Running, 325/325 116 $284,080 2014 Oral-B USA 500 1 19 Running, 325/325 195 $158,218 2013 AdvoCare 500 30 9 Running, 325/325 0 $162,126 2012 ×AdvoCare 500 24 5 Running, 327/327 101 $172,101 2011 AdvoCare 500 21 7 Running, 325/325 0 $159,361 2010 ×Kobalt Tools 500 35 9 Running, 341/341 0 $127,776 Emory Healthcare 500 29 33 Vibration, 309/325 0 $121,026 2009 ×Kobalt Tools 500 10 4 Running, 330/330 0 $143,728 Pep Boys Auto 500 18 2 Running, 325/325 66 $248,328 2008 Kobalt Tools 500 8 7 Running, 325/325 0 $124,086 Pep Boys Auto 500 6 13 Running, 325/325 0 $144,461 2007 Atlanta 500 36 25 Running, 324/325 1 $117,736 ×Pep Boys Auto 500 34 15 Running, 329/329 1 $140,961 2006 Golden Corral 500 6 39 Running, 313/325 0 $102,876 †Bass Pro Shops 500 2 31 Running, 321/325 9 $123,536 2005 Golden Corral 500 36 21 Running, 324/325 0 $106,826 Bass Pro Shops/MBNA 500 31 22 Running, 323/325 0 $129,186 2004 Golden Corral 500 8 32 Running, 318/325 0 $90,963 Bass Pro Shops/MBNA 500 9 35 Engine, 296/325 0 $101,478 2003 Bass Pro Shops/MBNA 500 I 17 19 Running, 323/325 0 $87,968 Bass Pro Shops/MBNA 500 II 10 20 Running, 324/325 41 $110,753 2002 MBNA America 500 8 39 Running, 254/325 0 $85,218 -
MOTORSPORTS a North Carolina Growth Industry Under Threat
MOTORSPORTS A North Carolina Growth Industry Under Threat A REPORT PREPARED FOR NORTH CAROLINA MOTORSPORTS ASSOCIATION BY IN COOPERATION WITH FUNDED BY: RURAL ECONOMIC DEVELOPMENT CENTER, THE GOLDEN LEAF FOUNDATION AND NORTH CAROLINA MOTORSPORTS FOUNDATION October 2004 Motorsports – A North Carolina Growth Industry Under Threat TABLE OF CONTENTS Preliminary Remarks 6 Introduction 7 Methodology 8 Impact of Industry 9 History of Motorsports in North Carolina 10 Best Practices / Competitive Threats 14 Overview of Best Practices 15 Virginia Motorsports Initiative 16 South Carolina Initiative 18 Findings 20 Overview of Findings 21 Motorsports Cluster 23 NASCAR Realignment and Its Consequences 25 Events 25 Teams 27 Drivers 31 NASCAR Venues 31 NASCAR All-Star Race 32 Suppliers 32 Technology and Educational Institutions 35 A Strong Foothold in Motorsports Technology 35 Needed Enhancements in Technology Resources 37 North Carolina Motorsports Testing and Research Complex 38 The Sanford Holshouser Business Development Group and UNC Charlotte Urban Institute 2 Motorsports – A North Carolina Growth Industry Under Threat Next Steps on Motorsports Task Force 40 Venues 41 Sanctioning Bodies/Events 43 Drag Racing 44 Museums 46 Television, Film and Radio Production 49 Marketing and Public Relations Firms 51 Philanthropic Activities 53 Local Travel and Tourism Professionals 55 Local Business Recruitment Professionals 57 Input From State Economic Development Officials 61 Recommendations - State Policies and Programs 63 Governor/Commerce Secretary 65 North -
NASCAR-Daytona 500 Advertising Advisory
NASCAR/Daytona 500 Advertising Advisory The Daytona 500 is held every February at the Daytona International Speedway in Daytona, Florida. Many advertisers, especially bars and restaurants, will want to advertise Daytona 500 related promotions in the days and weeks leading up to the race. Even though the advertising blitz maybe heavy, it’s important to remember the law regarding the use of NASCAR/Daytona 500 trademarks. NASCAR and the Daytona 500 International Speedway control all marketing and proprietary rights with respect to the race. Both NASCAR and the Daytona 500 use their trademarks in order to generate revenue and both reserve the use of trademarked material to official sponsors and licensees who have invested large amounts of money to acquire the specific rights to these marks. NASCAR and the Daytona 500 International Speedway retain the exclusive right to control marketing of the race and all of its associated trademarks. These trademarks include the phrases “Daytona 500,” “The Great American Race, and the name of the racetrack itself, “The Daytona 500 International Speedway,” as well as all other associated graphics and logos. Additionally, the term “NASCAR” is a registered trademark of the National Association for Stock Car Auto Racing, Inc. Just as in other sports, individual racing teams also own federally registered trademarks for their team names and drivers (e.g., “Jack Roush Racing” or “Dale Earnhardt, Inc.”), nicknames, uniform, helmet and car designs. Without the express permission of NASCAR and/or the Daytona 500 -
Post-Race Report
Loop Data Statistics Post-Race Report Pocono 500 June 10, 2007 Provided by STATS LLC and NASCAR - Tuesday, June 24, 2008 NASCAR Nextel Cup Series Average Running Position Sum of driver position on each lap - divided by the laps run in the race. Pocono 500 Pocono Raceway June 10, 2007 Car Finish Average Rk. Number Driver Team Pos. Place 1 20 Tony Stewart The Home Depot 5 3.623 2 12 Ryan Newman alltel 2 3.660 3 11 Denny Hamlin FedEx Ground 6 4.311 4 1 Martin Truex Jr. Bass Pro Shops/Tracker Boats 3 5.170 5 5 Kyle Busch Kellogg's/CARQUEST 8 6.830 6 24 Jeff Gordon DuPont 1 8.764 7 25 Casey Mears National Guard/GMAC 4 9.500 8 8 Dale Earnhardt Jr. Budweiser 12 9.509 9 31 Jeff Burton AT&T Mobility 13 11.104 10 17 Matt Kenseth DeWalt 9 11.396 11 29 Kevin Harvick Shell/Pennzoil 11 12.792 12 48 Jimmie Johnson Lowe's 42 13.491 13 18 J.J. Yeley Interstate Batteries 17 14.660 14 99 Carl Edwards Office Depot 14 15.236 15 2 Kurt Busch Miller Lite 16 16.613 16 9 Kasey Kahne Dodge Dealers/UAW 22 16.858 17 07 Clint Bowyer Jack Daniel's 10 17.179 18 01 Mark Martin U.S. Army 7 17.717 19 43 Bobby Labonte Cheerios/Betty Crocker 19 20.142 20 88 Ricky Rudd Snickers 27 21.368 21 19 Elliott Sadler Dodge Dealers/UAW 21 21.858 22 42 Juan Pablo Montoya Texaco/Havoline 20 23.764 23 40 David Stremme Coors Light 23 23.840 24 83 Brian Vickers Red Bull 35 24.302 25 13 Joe Nemechek Haier 15 26.019 26 26 Jamie McMurray IRWIN Industrial Tools 29 26.387 27 10 Scott Riggs Valvoline/Stanley Tools 18 26.915 28 41 Reed Sorenson Target 24 27.057 29 14 Sterling Marlin PEPBOYS Auto -
CLINT BOWYER No
CLINT BOWYER No. 14 Haas Automation Team Report Rounds 26 of 36 – Coke Zero Sugar 400 – Daytona Car No.: 14 – Haas Automation Ford Mustang for Stewart-Haas Racing At Track PR Contact: Drew Brown with True Speed Communication ([email protected]) Primary Team Members: Driver: Clint Bowyer Crew Chief: John Klausmeier Hometown: Emporia, Kansas Hometown: Perry Hall, Maryland Car Chief: Chad Haney Engine Builder: Roush Yates Engines Hometown: Fairmont, West Virginia Headquarters: Mooresville, North Carolina Engine Specialist: Jon Phillips Spotter: Brett Griffin Hometown: Jefferson City, Missouri Hometown: Pageland, South Carolina Over-The-Wall Crew Members: Fuelman: Rick Pigeon Front Changer: Ryan Mulder Hometown: Fairfax, Vermont Hometown: Sioux City, Iowa Carrier: Jon Bernal Rear Changer: Chris Jackson Hometown: Shelby, North Carolina Hometown: Rock Hill, South Carolina Jackman: Sean Cotten Hometown: Mooresville, North Carolina Notes of Interest: • Bowyer owns career totals of 10 wins, three poles, 82 top-five finishes, 221 top-10s and 3,127 laps led in 530 NASCAR Cup Series races. He also owns eight NASCAR Xfinity Series victories. His most recent Cup Series victory came at Michigan International Speedway in Brooklyn (June 10, 2018). His most recent Cup Series pole came at Auto Club Speedway in Fontana, California on Feb. 29, 2020. Last weekend in the Dover Doubleheader: Bowyer finished fourth in the first stage and second in the second stage Saturday before finishing sixth in the race. The 46 points he earned Saturday was the second highest in a single race for Bowyer in 2020. Sunday, he finished 16th after a loose lug nut forced a return to pit lane with less than 20 laps left in the race, ruining another top-10 finish. -
CLINT BOWYER No
CLINT BOWYER No. 14 Haas Automation Team Report Round 14 of 36 – Pocono 400 – Pocono Car No.: 14 –Haas Automation Ford Mustang for Stewart-Haas Racing At Track PR Contact: Drew Brown with True Speed Communication ([email protected]) Primary Team Members: Driver: Clint Bowyer Crew Chief: Mike Bugarewicz Hometown: Emporia, Kansas Hometown: Lehighton, Pennsylvania Car Chief: Jerry Cook Engine Builder: Roush Yates Racing Hometown: Toledo, Ohio Headquarters: Mooresville, North Carolina Engine Tuner: Matt Moeller Spotter: Brett Griffin Hometown: Monroe, New York Hometown: Pageland, South Carolina Over-The-Wall Crew Members: Gas Man: James “Ace” Keener Front Tire Changer: Ryan Mulder Hometown: Fortuna, California Hometown: Sioux City, Iowa Windshield: Chris Trickett Rear Tire Changer: Coleman Dollarhide Hometown: Grafton, West Virginia Hometown: Hickory, North Carolina Jackman: Sean Cotten Tire Carrier: Dwayne Moore Hometown: Mooresville, North Carolina Hometown: Griffin, Georgia Road Crew Members: Truck Drivers: Dale Lackey and Christopher Hamilton Tire Specialist: Russell Simpson Hometowns: Taylorsville, North Carolina and Muncie, Indiana, respectively Hometown: Medford, New York Engineers: Lee Deese and James Kimbrough Shock Specialist: Wayne Smith Hometowns: Rockingham, North Carolina, and Pensacola, Florida, respectively Hometown: Melbourne, Australia Mechanics: Tony Silvestri and Robbie Fairweather Hometowns: Sylvania, Ohio, and Westbrookville, New York respectively Notes of Interest: Bowyer owns career totals of 10 wins, two poles, 77 top-five finishes, 203 top-10s and 2,889 laps led in 482 Monster Energy NASCAR Cup Series races. He also owns eight NASCAR Xfinity Series victories. His most recent Cup Series victory came at Michigan International Speedway in Brooklyn (June 10, 2018). His most recent Cup Series pole came at New Hampshire Motor Speedway in Loudon (Sept. -
Daytona 500 Coverage Live on Siriusxm
NEWS RELEASE Daytona 500 Coverage Live on SiriusXM 2/12/2018 Fans nationwide get live broadcast of 60th Daytona 500 on Feb. 18 Extensive coverage from the track on race day and throughout Speedweeks on SiriusXM NASCAR Radio Kevin Harvick hosts his show, "Happy Hours," live from Daytona on Feb. 14 NEW YORK, Feb. 12, 2018 /PRNewswire/ -- SiriusXM will offer the most comprehensive audio coverage of the 60th running of the Daytona 500 on February 18, as well as all the news and events of NASCAR's anticipated Speedweeks leading up to race day. Subscribers nationwide will have access to the live race broadcast, in-car audio from some of the sport's top drivers, and daily coverage from Daytona International Speedway. On Daytona 500 race day, SiriusXM will offer 15 hours of live programming from the speedway starting at 7:00 am ET. Subscribers will hear every turn of the "The Great American Race" (green flag approximately 2:30 pm ET) plus full pre- and post-race coverage with expert analysis, reports from pit road and the garages, driver introductions and interviews with the race winner and other drivers. The programming airs on the exclusive 24/7 SiriusXM NASCAR Radio channel (ch. 90). Go to www.SiriusXM.com/NASCAR for more info. SiriusXM NASCAR Radio will also provide live coverage of the Can-Am Duel, the 150-mile Monster Energy NASCAR Cup Series qualifying races, on Thursday, Feb. 15 (6:00 pm ET), the NextEra Energy Resources 250 NASCAR Camping World Truck Series race on Friday, Feb. 16 (7:00 pm ET), and the Power Shares QQQ 300 NASCAR Xfinity Series race on Saturday, Feb. -
FOX NASCAR at MONSTER ENERGY ALL-STAR RACE at Charlotte Motor Speedway Quotes & Programming Schedule
FOR IMMEDIATE RELEASE Contact: Megan Englehart Tuesday, May 16, 2017 [email protected] FOX NASCAR AT MONSTER ENERGY ALL-STAR RACE AT CHARLOTTE MOTOR SPEEDWAY QUOTES & PROGRAMMING SCHEDULE MONSTER ENERGY ALL-STAR RACE, MONSTER ENERGY OPEN & NASCAR CAMPING WORLD TRUCK SERIES Live on FS1 under the Lights Key Players Larry McReynolds & Mike Joy Recall 1992 “One Hot Night” 25 Years Later CHARLOTTE, N.C. – It’s all about the trophy and the $1 million winner’s bonus in this weekend’s MONSTER ENERGY ALL-STAR RACE at Charlotte Motor Speedway, which celebrates the 25th anniversary of the iconic 1992 race dubbed “One Hot Night” this year. FOX Sports is set to offer 16 hours of live action from the 1.5-mile circuit, which, in 1992, became the first superspeedway to light the entire track. Included are FS1’s live race coverage of the MONSTER ENERGY ALL-STAR RACE (Saturday, May 20 at 8:00 PM ET), the MONSTER ENERGY OPEN last-chance qualifier (Saturday, May 20 at 6:00 PM ET) and the NASCAR CAMPING WORLD TRUCK SERIES (Friday, May 19 at 8:30 PM ET). ARCA RACING SERIES: Stock car action continues on Sunday from Ohio, when FS1 offers a delayed broadcast of the ARCA RACING SERIES race from Toledo Speedway at 5:00 PM ET. NASCAR RACE HUB: During the week, FS1’s NASCAR RACE HUB, NASCAR’s most-watched daily news and information program, continues Mondays through Thursdays at 6:00 PM ET. On Wednesday, May 17, Clint Bowyer is in-studio as a driver analyst. -
ARIC ALMIROLA Looking for ‘10/10’ Odds in Vegas
ARIC ALMIROLA Looking for ‘10/10’ Odds in Vegas KANNAPOLIS, North Carolina (Feb. 19, 2020) – This weekend at Las Vegas Motor Speedway, Aric Almirola, driver of the No. 10 Smithfield Ford Mustang for Stewart-Haas Racing (SHR), will make his first start at a 1.5-mile track with his new crew chief Mike Bugarewicz and their new-look team. Since joining SHR in 2018, Almirola has posted top-10 finishes in three of his four Las Vegas starts with a best finish of sixth in the fall 2018 race. He finished 13th last fall. Bugarewicz has six previous starts at Las Vegas, the last five with SHR’s No. 14 team and driver Clint Bowyer, with a best finish of 10th in the spring 2017 race and a pole qualifying effort last fall. Almirola scored his first three Las Vegas top-10s consecutively before last fall’s 13th-place finish and plans to carry the momentum into Sunday’s first of three races of NASCAR’s annual West Coast Swing. In addition to his Cup Series starts at Las Vegas, Almirola has four Xfinity Series starts, never finishing outside the top-17 or starting outside the top-15. The Cuban American has also made three Las Vegas starts in the Gander RV & Outdoors Truck Series and completed all three events inside the top-10. “I’m looking forward to heading to Vegas this weekend,” he said. “It will be a great chance to grow together with ‘Buga’ and the new team to dial in communication and get on the same page. -
NASCAR for Dummies (ISBN
spine=.672” Sports/Motor Sports ™ Making Everything Easier! 3rd Edition Now updated! Your authoritative guide to NASCAR — 3rd Edition on and off the track Open the book and find: ® Want to have the supreme NASCAR experience? Whether • Top driver Mark Martin’s personal NASCAR you’re new to this exciting sport or a longtime fan, this insights into the sport insider’s guide covers everything you want to know in • The lowdown on each NASCAR detail — from the anatomy of a stock car to the strategies track used by top drivers in the NASCAR Sprint Cup Series. • Why drivers are true athletes NASCAR • What’s new with NASCAR? — get the latest on the new racing rules, teams, drivers, car designs, and safety requirements • Explanations of NASCAR lingo • A crash course in stock-car racing — meet the teams and • How to win a race (it’s more than sponsors, understand the different NASCAR series, and find out just driving fast!) how drivers get started in the racing business • What happens during a pit stop • Take a test drive — explore a stock car inside and out, learn the • How to fit in with a NASCAR crowd rules of the track, and work with the race team • Understand the driver’s world — get inside a driver’s head and • Ten can’t-miss races of the year ® see what happens before, during, and after a race • NASCAR statistics, race car • Keep track of NASCAR events — from the stands or the comfort numbers, and milestones of home, follow the sport and get the most out of each race Go to dummies.com® for more! Learn to: • Identify the teams, drivers, and cars • Follow all the latest rules and regulations • Understand the top driver skills and racing strategies • Have the ultimate fan experience, at home or at the track Mark Martin burst onto the NASCAR scene in 1981 $21.99 US / $25.99 CN / £14.99 UK after earning four American Speed Association championships, and has been winning races and ISBN 978-0-470-43068-2 setting records ever since.