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Voodoovox Inc. (Formerly Call Genie Inc.)

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Voodoovox Inc. (Formerly Call Genie Inc.) VoodooVox Inc. (formerly Call Genie Inc.) ANNUAL INFORMATION FORM For the year ended December 31, 2011 March 30, 2012 TABLE OF CONTENTS INTRODUCTORY INFORMATION ........................................................................................... 1 FORWARD-LOOKING INFORMATION ................................................................................... 1 THIRD PARTY INFORMATION, MARKET AND INDUSTRY DATA .................................. 3 CORPORATE STRUCTURE ....................................................................................................... 3 GENERAL DEVELOPMENT OF THE BUSINESS.................................................................... 5 General ............................................................................................................................... 5 Recent Acquisitions ........................................................................................................... 5 Three Year History ............................................................................................................ 6 DESCRIPTION OF THE BUSINESS ......................................................................................... 11 Business Strategy of the Corporation .............................................................................. 11 Software as a Service ........................................................................................... 11 Industry Consolidation ......................................................................................... 12 Expanded Product Offering ................................................................................. 12 International Expansion ....................................................................................... 12 Revenues by Product Type .................................................................................. 12 Customer Retention and Acquisition ................................................................... 12 Business Model .................................................................................................... 13 Industry Trends and Competitive Conditions .................................................................. 13 Adoption of smartphones ..................................................................................... 14 Apps Development............................................................................................... 14 Increased Competition from On-line Advertisers ................................................ 14 Increase in Mobile Advertising ............................................................................ 14 Market 14 Selling and Marketing Plans and Strategy ....................................................................... 15 Technology Overview ...................................................................................................... 16 Intellectual Property ......................................................................................................... 17 Employees and Facilities ................................................................................................. 17 Risk Factors Relating to the Business of the Corporation ............................................... 17 Substantial Capital Requirements; Liquidity; Going Concern ............................ 18 No Record of Profit .............................................................................................. 18 Developing Market .............................................................................................. 19 Current Enterprise Value assigned by the Market; Liquidity .............................. 19 Third Party Technology ....................................................................................... 19 Rapid Technological Change ............................................................................... 19 Competition.......................................................................................................... 20 Need for Research and Development .................................................................. 20 Defects and Liability ............................................................................................ 20 Patents and Other Intellectual Property ............................................................... 20 Ability to Manage Growth ................................................................................... 21 Personnel Resources ............................................................................................ 21 Potential Fluctuations in Quarterly Operating Results ........................................ 21 Risk of Industry Consolidation ............................................................................ 22 Government Regulation ....................................................................................... 22 Costs Associated with Compliance with Securities Laws ................................... 22 MATTERS RELATING TO THE COMMON SHARES OF THE CORPORATION ............... 22 Market for the Common Shares ....................................................................................... 22 - ii - Share Capitalization ......................................................................................................... 23 Description of Common Shares ........................................................................... 23 Description of Options ......................................................................................... 23 Description of Warrants ....................................................................................... 24 Dividends ......................................................................................................................... 25 Escrowed Securities ......................................................................................................... 25 DIRECTORS AND OFFICERS .................................................................................................. 25 Conflicts of Interest.......................................................................................................... 27 Cease Trade Orders, Bankruptcies, Penalties and Sanctions ........................................... 27 AUDIT COMMITTEE INFORMATION ................................................................................... 29 Audit Committee Mandate ............................................................................................... 29 Composition of the Audit Committee .............................................................................. 29 Relevant Education and Experience ................................................................................ 29 Audit Committee Oversight ............................................................................................. 30 Reliance on Certain Exemptions ...................................................................................... 30 Pre-Approval Policies and Procedures ............................................................................. 31 External Auditor Service Fees (By Category) ................................................................. 31 LEGAL PROCEEDINGS AND REGULATORY ACTIONS .................................................... 31 INTEREST OF MANAGEMENT AND OTHERS IN MATERIAL TRANSACTIONS .......... 32 TRANSFER AGENT AND REGISTRAR .................................................................................. 32 MATERIAL CONTRACTS ........................................................................................................ 32 INTERESTS OF EXPERTS ........................................................................................................ 32 ADDITIONAL INFORMATION ................................................................................................ 32 APPENDIX A – AUDIT COMMITTEE TERMS OF REFERENCE .......................................... 1 INTRODUCTORY INFORMATION On January 9, 2012, Call Genie Inc. changed its name to VoodooVox Inc. In this Annual Information Form (" AIF "), VoodooVox Inc. is referred to as " VoodooVox " or the "Corporation " and VoodooVox, together with its subsidiaries, is referred to as " VoodooVox Group ". The Corporation is the result of a merger involving GRD Enterprises Inc. (" GRD ") (the " Merger "), which closed on August 17, 2004. In connection with the Merger, GRD (then a publicly traded corporation, the shares of which were listed on TSXV) acquired all of the common shares of Call Genie Inc. (then a private corporation). GRD and Call Genie Inc. subsequently amalgamated in accordance with the provisions of the Business Corporations Act (Alberta), to form a new corporation, which continued to be named Call Genie Inc. until its name was changed in January 2012. On August 17, 2004, the common shares of the Corporation (" Common Shares ") were listed on the TSX Venture Exchange. On December 12, 2007, the Common Shares of the Corporation were delisted from the TSX Venture Exchange and began trading on the Toronto Stock Exchange (the " Exchange "). On January 6, 2012, Call Genie Inc. completed the acquisition of the business assets of VoodooVox, Inc., a Delaware corporation. On January 9, 2012 the name of the Corporation was changed to VoodooVox Inc. and on January 17, 2012, the Common Shares commenced trading under the name "VoodooVox Inc." and the ticker symbol VVX. This AIF is dated March 30, 2012. In this AIF, all references to "dollars" or "$" are to Canadian
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