www.ccsenet.org/ijbm International Journal of Business and Management Vol. 7, No. 12; June 2012 Lessons Learned from Organizational Crisis: Business Ethics and Corporate Communication Shuhui Sophy Cheng1 & Matthew W. Seeger2 1 Department of Communication Arts, Chaoyang University of Technology, Taichung, Taiwan 2 Department of Communication, Wayne State University, Detroit, USA Correspondence: Shuhui Sophy Cheng, Department of Communication Arts, Chaoyang University of Technology, 168 Jifeng E. Rd., Wufeng District, Taichung 41349, Taiwan. Tel: 886-4-2332-3000. E-mail:
[email protected] Received: March 18, 2012 Accepted: April 19, 2012 Online Published: June 16, 2012 doi:10.5539/ijbm.v7n12p74 URL: http://dx.doi.org/ijbm.v7n12p74 Abstract This article examines the collapse of HIH, the largest corporate failure in Australian business history. The company grew very quickly and did not have appropriate operational protocols in place to support the business expansion. Lies and deception within HIH hurt corporate profitability, accountability and image. The HIH debacle is a story of a company that showed little concerns for its stakeholders. In this case study, communication strategies are explored to understand how HIH executives managed their corporate communication when the company was under siege. The results of the study indicate that denial and shifting the blame to others within the company were the prototypical strategies used, especially as HIH corporate executives tried to distance themselves from the wrongdoings. HIH executives were more concerned about avoiding legal liabilities rather than attending to issues of public opinion. This study also illustrates the close connection between ethics, organizational crisis and open communication. Keywords: organizational crisis, crisis response, communication responsibilities, business ethics 1.