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Cadena Papa: Producción, Comercialización, Mercados Y

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Cadena Papa: Producción, Comercialización, Mercados Y ÍNDICE 1. Resumen ejecutivo……….……………………………………………….....................5 2. Panorama nacional……………..………………………………………..……………....6 2.1 Producción ………………….……..………………………………..…………....….. 6 2.1.1. Situación socio-económica de la cadena………………………………………6 2.1.2. Características de las unidades agropecuarias…………………………….…6 2.1.3. Comportamiento anual de los indicadores de producción………………….…9 2.1.4. Estacionalidad de siembra y cosechas…………………………………………13 2.1.5. Variedades de papa………………………………………………………………15 2.1.6. Comportamiento de los precios de la papa 2015-2020 ………………….….18 2.1.7. Precios de la papa en el gran mercado mayorista de Lima ………………….18 2.1.8. Plan de reconversión…………………………………………………………….21 2.1.9. Cadena productiva de la papa………………………………………………….22 2.1.10. Consumo de la papa…………………………………………………………...26 2.1.11. Indicadores de comercio exterior…………………………………………..…29 2.1.11.1 Importaciones……………………………………………………….29 2.1.11.2. Exportaciones………………………………………………………32 2.1.12. Industrialización de la papa……………………………………………………35 2.1.13. Oportunidades comerciales……………………………………………………36 3. Panorama internacional…………………………………………………………………38 3.1. Mercado mundial de la papa………………………………………………………..38 3.1.1. Análisis de la oferta………………………………………………………………39 3.1.1.1. Contexto COVID-19………………………………………………..40 3.1.2. Análisis del consumo…………………………………………………………….41 3.1.2.1. Las papas procesadas ……………………………………………..42 3.1.2.2. El mundo de los snacks…………………………………………….43 3.1.2.2.1. Papas chips……………………………………………………43 3.1.2.2.2. Comportamiento de los snacks por continente……..............47 1 INDICE 3.1.3. Análisis del comercio mundial…………………………………………………..53 4. Descripción de los principales paises productores de papa a nivel mundial………………………………………………………………………………..………56 4.1. China…………………………………………………………………………………...56 4.2. India…………………………………………………………………………………….59 4.3. Ucrania…………………………………………………………………………….......60 4.4. Rusia…………………………………………………………………………………...61 4.5. Estados Unidos……………………………………………………….………………63 5. Tendencias de mercado…………………………………………………….………..…65 5.1. La industria de las papas procesadas…………………………………………...65 5.2. Snacking: Un nuevo concepto de consumo………………………………….....66 5.2.1. Snacks extruidos "Pellets"……………………………………………67 6. Promoción, comercialización y venta…………………………………………………70 6.1. Estados Unidos……………………………………………………………………..70 6.2. Unión Europea……………………………………………………………………...73 6.3. Corea del Sur..……………………………………………………………………...75 6.4. Canadá…………..……………………………………………………………….....76 7. Conclusiones y Recomendaciones …………………………………………………..77 7.1. Conclusiones generales …………………………………………………………..77 7.2. Recomendaciones….……………………………………………………………...79 8. Bibliografía……………………………………..………………………………………….84 2 INDICE DE GRÁFICOS ñ Gráfico No. 1. Perú: Pequeños/as y medianos/as productores/as: Porcentaje de superficie cosechada y productores/as según principales cultivos……………...8 ñ Gráfico No. 2. Perú: Superficie cultivada de la papa, según destino de la producción……………………………………………………………………………...9 ñ Gráfico No. 3. Producción de papa en la sierra peruana………....……………..12 ñ Gráfico No. 4. Perú: Estacionalidad de la superficie sembrada de papa………13 ñ Gráfico No. 5. Perú: Estacionalidad de la superficie cosechada de papa.........13 ñ Gráfico No. 6. Perú: Estacionalidad de la producción de papa………………....14 ñ Gráfico No. 7. Perú: Producción y precio en chacra de la papa………………..18 ñ Gráfico No. 8. Perú: Calendario de cosechas de papa………………………….18 ñ Gráfico No. 9. Evolución mensual de producción y precios de papa blanca en el mercado mayorista de Lima………………………………………………………...19 ñ Gráfico No. 10. Perú: Precios en chacra de la papa fresca………….……….…20 ñ Gráfico No. 11. Precio promedio mayorista en el mercado de Santa Anita y el precio promedio en chacra……………………………………………………….…20 ñ Gráfico No. 12. Cadena productiva de la papa…………………………………...22 ñ Gráfico No. 13. Mercados de la papa……………………………………………...23 ñ Gráfico No. 14. Tipos de transformación de la papa……………………………..26 ñ Gráfico No. 15. Consumo per-cápita de papa (2004-2021)……………………..26 ñ Gráfico No. 16. Producción del sub-sector restaurantes………………………...27 ñ Gráfico No. 17. Evolución en los niveles de producción e importación de papa……………………………………………………………………………………30 ñ Gráfico No. 18. Producción mundial de papa – nivel de participación por continente……………………………………………………………………………..39 ñ Gráfico No. 19. Segmentación del mercado de snacks salados en América del Norte……………………………………………………..…………………………....48 ñ Gráfico No. 20. Segmentación de la categoría snacks salados en América del Norte…………………………………………………………………………………..48 ñ Gráfico No. 21. Segmentación de la categoría snacks salados en Asia Pacífico………………………………………………………………………….…….49 ñ Gráfico No. 22. Segmentación de la categoría snacks salados en Europa.…..50 ñ Gráfico No. 23. Segmentación del mercado de snacks salados en Europa………………………………………………………………………….……..50 ñ Gráfico No. 24. Segmentación de la categoría snacks salados en Perú….…..52 ñ Gráfico No. 25. Segmentación de snacks a nivel global por continente……....53 ñ Gráfico No. 26. China: zonas agroecológicas de producción de papa ………..56 ñ Gráfico No. 27. China: Temporada de cultivo de las zonas agroecológicas ……………………………………………………………………………..…………..56 ñ Gráfico No. 28. India: Demanda esperada en los diferentes usos de la papa..59 ñ Gráfico No. 29. Volumen de producción de frutas y verduras procesadas en Rusia (2017-2020)…………………………………………………………………...62 3 INDICE DE CUADROS ñ Cuadro No. 1. Perú: Indicadores papa (años 2015 – 2019)……………………...9 ñ Cuadro No. 2. Perú: Indicadores de papa por zona (2015-2019)………………10 ñ Cuadro No. 3. Perú: Nivel de producción y rendimiento de papa por región….10 ñ Cuadro No. 4. Ranking de países de América, según nivel de rendimiento de papa..….………………………………………………………………………..……..11 ñ Cuadro No. 5. Perú: Indicadores de papa por zona geográfica y región………12 ñ Cuadro No. 6. Calendario de cosecha según región…………………………….15 ñ Cuadro No. 7. Variedad de papa por origen, color y uso………………………..15 ñ Cuadro No. 8. Variedad de papas nativas………………………………………...16 ñ Cuadro No. 9. Papa: Variedades modernas………………………………………17 ñ Cuadro No. 10. Variedades de papa utilizadas para la industria……………….17 ñ Cuadro No. 11. Producción y precio de la papa blanca por semestre…………19 ñ Cuadro No. 12. Perú: Importación de papa……………………………………….29 ñ Cuadro No. 13. Perú: Importación de papa importada por tipo…………………30 ñ Cuadro No. 14. Perú: Papa congelada pre-frita por importador………………..30 ñ Cuadro No. 14-A. Importación de papa congelada pre-frita 2020………......….31 ñ Cuadro No. 15. Importación de papa congelada pre-frita por país de origen…31 ñ Cuadro No. 16. Perú: Exportación de papa y derivados………………………...32 ñ Cuadro No. 17. Producción nacional, importación y exportación de papa….…32 ñ Cuadro No. 18. Perú: Exportación de papa y derivados por tipo……………....33 ñ Cuadro No. 19. Perú: Exportaciones de snacks por exportador y país de destino…………………………………………………………………………….…..33 ñ Cuadro No. 20. Perú: Evolución mensual de las exportaciones de papa y derivados (Enero-julio)………………………………………………………………34 ñ Cuadro No. 21. Perú: Exportaciones de papa y derivados por país de destino…………………………………………………………………………………34 ñ Cuadro No. 22. Perú: Zonas de producción de papa y principales variedades cultivadas…………………………………………………………………....………..35 ñ Cuadro No. 23. Papa: Tipo de producto, uso y características del insumo……36 ñ Cuadro No. 24. Papa: Producción, área cosechada y rendimiento promedio a nivel mundial………………………………………………………………………….39 ñ Cuadro No. 25. Top 15 principales países productores de papa……………….40 ñ Cuadro No. 26. Principales países consumidores de papa……………………..41 ñ Cuadro No. 27. Perú: Consumo per-cápita anual del consumo de snacks salados (2009-2029)…………………………………………………………………………..52 ñ Cuadro No. 28. Principales países exportadores de papa fresca………………54 ñ Cuadro No. 29. Principales países importadores de papa fresca………………54 ñ Cuadro No. 30. Principales países exportadores de papa procesada…………55 ñ Cuadro No. 31. Usos de la papa en Estados Unidos………………………….…63 ñ Cuadro No. 32. Estados Unidos: Resumen de variedades de papa para uso en chips.…..………………………………………………………………………………64 4 Papa: Producción, Mercado, Comercialización y Oportunidades 1. RESUMEN EJECUTIVO La papa, forma parte del sistema alimentario mundial, es el cuarto producto más importante superado por el maíz, arroz y trigo y es consumido por miles de millones de personas en todo el mundo. El crecimiento de la población sigue brindando oportunidades para que este producto siga destacando como alimento importante en la nutrición. Su facilidad en el cultivo y el gran contenido de energía de la papa la han convertido en un valioso producto comercial para millones de agricultores. Actualmente, como es natural, los hábitos de consumo y preferencias de los consumidores están cambiando. Hay innovación acorde con el estilo de vida de los consumidores, la demanda de productos ready to eat, ready to cook, el mundo del snacking están creciendo significativamente. El desarrollo de la agroindustria de la papa no se da en la misma dimensión para todos los países productores. Hoy en día, hay una diferenciación con respecto al desarrollo de la industria de la papa, mientras que en los países de desarrollo hay mejoras en su aprovechamiento por los rápidos avances tecnológicos, principalmente en el desarrollo de variedades mejoradas, uso de agro-técnicas modernas para la producción de papa procesadas, papas semilla, y post-cosecha, gestión y utilización; los países en desarrollo están adoptando cada vez más a la papa como proveedor
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