Editorial contact: Dara Reiter Public Relations, Oakley Inc. (949) 900-7298
[email protected] OAKLEY TO RELEASE SPECIAL EDITION “TRANSFORMERS: DARK OF THE MOON” 3D GLASSES Limited Edition Oakley 3D Gascan ® Honors New Film FOOTHILL RANCH, Calif., June 17, 2011 – Oakley, Inc. today announced the upcoming release of limited edition 3D glasses with custom graphics that commemorate the debut of “Transformers: Dark of the Moon,” a much anticipated 3D feature film. Available today, the Oakley 3D Gascan® Transformers Limited Edition offers unparalleled performance to provide the ultimate 3D entertainment experience. “We are honored to team up with Paramount Pictures and Hasbro to offer this unique limited edition 3D eyewear,” said Oakley CEO Colin Baden. “This film will push the envelope of 3D entertainment. With all the technology and talent that went into its creation, it deserves nothing less than the world’s best 3D glasses, and the innovations of Oakley 3D Gascan represent the state of the art. Our goal was to set the standard for optical performance in 3D, and we achieved it. Customers lucky enough to get their hands on this limited edition will have a rare collectible to commemorate a mind-blowing cinematic experience,” Baden concluded. “We are thrilled to have Oakley develop this product collaboration with Hasbro to bring even more excitement to audiences anticipating seeing this incredible first-ever Transformers film in 3D. The glasses are amazing!” said LeeAnne Stables, Paramount Pictures’ EVP, Worldwide Marketing Partnerships. This special edition of Oakley 3D glasses carries graphics inspired by the movie, which will debut in the U.S.