MEDIA GUIDE 2020-21

RANGE ROVER: SQUAD SPOTLIGHT: KELVIE’S CORNER: FUN IN THE CA SUN THE RISE OF THE RANGERS IN FOCUSING VISION AND AT KINGSBURG GUN CLUB NORTH RIDGEVILLE, OHIO TRACKING TARGETS KELVIE’S CORNER: COLLEGE SPOTLIGHT: SQUAD SPOTLIGHT: HOW TO KEEP YOUR GUN NORTH DAKOTA STATE COLLEGE MATER DEI HIGH SCHOOL FIRING LIKE NEW OF SCIENCE’S BIG START DOMINATES IN INDIANA

NATIONALS: RANGE ROVER: SQUAD SPOTLIGHT: COLLEGE SPOTLIGHT: KELVIE’S CORNER: SQUAD SPOTLIGHT: CHAMPIONSHIP TOURNAMENT WTA SHOOTING COMPLEX GAINING GROUND IN THE LYON COLLEGE FIRST IN LINE PICKING THE RIGHT STYLE TOMAH TIMBERWOLVES ARE RETURNS TO MICHIGAN BECOMES MIDWEST DESTINATION COLORADO GRASSLANDS FOR NEW COLLEGE LEAGUE SHOTGUN FOR YOU TOP DOGS IN WISCONSIN THE OFFICIAL PUBLICATION OF THE USA HIGH SCHOOL CLAY TARGET LEAGUE | THE OFFICIAL PUBLICATION OF THE USA HIGH SCHOOL CLAY TARGET LEAGUE | SPRING 2020 SUMMER 2020

THE OFFICIAL PUBLICATION OF THE USA HIGH SCHOOL CLAY TARGET LEAGUE | WINTER 2020

THE OFFICIAL PUBLICATION OF THE USA HIGH SCHOOL CLAY TARGET LEAGUE | SPRING 2019 THE OFFICIAL PUBLICATION OF THE USA HIGH SCHOOL CLAY TARGET LEAGUE | WINTER 2019

A SHOT SUPER GEAR GEAR OF ABOVE 2020 Master Marksman Staff Sgt. THE YEAR DEREK HALDEMAN shares key lessons for CHAMPIONS athletes at any level SHOTGUNS, 2019 SAFETY EQUIPMENT, EDITION TRAINING AIDS, AND MORE The League’s Top Guns TO HELP YOU PERFORM YOUR Take Home The New gear to help BEST IN THE NEW DECADE! Hardware you achieve your World Champion ASHLEY CARROLL best season shares her journey AIM to the top HIGHER PLUS ASHLEY’S advice for improving your game at any level

PullSum20_Cover.indd 1 8/3/20 12:52 PM

LARGEST YOUTH CLAY TARGET PUBLICATION IN THE WORLD

THE OFFICIAL PUBLICATION OF THE USA HIGH SCHOOL CLAY TARGET LEAGUE OVERVIEW 2

Captivating the Clay Target Community PullUSA is the official publication of the USA High School Clay Target League, the fastest-growing high school sport in the nation. This quarterly magazine is direct-mailed and digitally delivered to up to 60,000 readers—student athletes, coaches, gun clubs, volunteers and school administrators— throughout more than 25 states.

PullUSA tells the compelling stories of these student athletes (grades 6-12), coaches and volunteers. The magazine will cover human interest features, lifestyle stories, tips, product reviews, college prep and more from the world of clay target shooting sports.

Our readers don’t just shoot clay targets—they hunt, fish, camp, and excel in the classroom. This is the most efficient and effective vehicle to reach these avid outdoor families.

Target your market on all fronts with print, online and email content and distribution.

Take your best shot—PullUSA!

About Us The USA High School Clay Target League® is a subdivision of the USA Clay Target League®, a 501(c) (3) non-profit organization. The League is an independent provider of clay target shooting sports as an extracurricular co-ed and adaptive activity for high schools and students in grades 6 through 12. The League's priority are safety, fun, and marksmanship —in that order.

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Circulation Size Dimension Open 4x 1 7 Average circulation up to 28,000- Back Cover 8 /4 x 10 /8 $3,500 $3,150SOLD plus U.S. clay target households, Inside Front Cover 8 1/4 x 10 7/8 $3,000 $2,700 schools and gun clubs, representing SOLD participants of USA High School Inside Back Cover 8 1/4 x 10 7/8 $2,500 $2,250 Clay Target League. Spread (2-page) 16 1/2 x 10 7/8 $3,750 $3,375

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Terms 1/4 Page Vertical 3 1/2 x 4 7/8 $600 $540 Terms are net 30 days. Charges 1 1 3 of 1.5% per month will be applied /4 Page Horizontal 7 /4 x 2 /8 $600 $540 to invoices over 30 days past due. Payment may also be made via Visa, MasterCard or American Express. All payments must be remitted in U.S. currency. Page Size: Paper: Print: Trim: 8 1/4” x 10 7/8” Cover - 80# Gloss Cover & Text: Safety: 7 3/4” x 10 3/8” Text - 60# Gloss Web Heatset 1 1 Bonus Offer! Bleed: 8 /2” x 11 /8” Purchase 4x full page ad Bleeds accepted on Color - 4-c Process Bindery: receives 50% DISCOUNT full page ads only. Saddle-stitched 4x rate of 5th ad!

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2020-21 MEDIA GUIDE | PULLUSAMAGAZINE.COM SPECS & DEADLINES 4

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2020-21 MEDIA GUIDE | PULLUSAMAGAZINE.COM ONLINE/DIGITAL EDITION 5

PullUSAMagazine.com Home Page 1. Premium Leaderboard ad 728 x 90 pixels | $800/quarter

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Select content from each issue available on the PullUSA website!

Digital Edition

Over 30,000 participants—student EACH DIGITAL athletes, coaches, gun clubs, volunteers and school administrators—of the USA ISSUE SENT TO High School Clay Target League who OVER 30,000 receive the printed magazine at their READERS! homes four times each year also have the opportunity to read the publication in an interactive digital format.

The digital edition engages clay target shooters, coaches and families like never before, and provides additional exposure and value for PullUSA advertisers.

Each issue is e-mailed to every USA High School Clay Target League participant!

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Call for rates on DELIVER YOUR inserting your MESSAGE, AND MAIL YOUR INSERT brochure or collateral FOR LESS THAN piece. We offer a YOU COULD one-stop shop for YOURSELF! full service design, digital photography, production and printing services.

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2020-21 MEDIA GUIDE | PULLUSAMAGAZINE.COM COAST TO COAST DISTRIBUTION 7

From coast to coast, 30,000+ PARTICIPANTS— PullUSA is the world’s most STUDENT ATHLETES, widely distributed YOUTH clay target magazine. COACHES, GUN CLUBS, SCHOOL ADMINISTRATORS AND MORE!

2020-21 MEDIA GUIDE | PULLUSAMAGAZINE.COM AUDIENCE 8

BRINGING THE OPPORTUNITY TO PARTICIPATE IN CLAY TARGET SPORTS TO 100,000 STUDENTS NATIONWIDE BY THE END OF 2025. $1,000,000,000 TOTAL LEAGUE ATHLETE ECONOMIC IMPACT

$200 MILLION SPENT IN SHOOTING-SPORT RELATED EXPENDITURES

2020-21 MEDIA GUIDE | PULLUSAMAGAZINE.COM AUDIENCE 9

75% 20% of student athletes of student athletes purchsed a hunting are female license last year

80% 76% of families own a dog of athletes enjoy fishing as another preferred leisurely activity $76 million estimated clay target shooting sport expenditures 60% by student athletes of families own annually (based on recreational vehicles 40,000 athletes) as another preferred leisurely activity

30 thousand firearms 60% expected to be of League participants purchased by are first-time clay student athlete target shooters familiesannually (based on 40,000 athletes)

*Data compiled by USA High School Clay Target League 2018 Student Athlete Registration Survey ALL FAMILIES ARE EXPECTED TO PURCHASE A LEAGUE YOUTH WILL SPEND OVER FIREARM IN 2018 $2 BILLION DOLLARS ON HUNTING, FISHING AND SHOOTING SPORTS IN THEIR LIFETIME. (Based on data from the U.S. Fish and Wildlife Service and U.S. Census Bureau)

2020-21 MEDIA GUIDE | PULLUSAMAGAZINE.COM CONTACTS 10

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Additional Opportunities

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Support the USA High School Clay Target League with our comprehensive package that includes nationwide or state-specific event sponsorship!

Special Opportunities Event Sponsor Get your brand in the hands of thousands of Sponsor packages and exhibitor space available for USA shooting sports enthusiasts with our web and High School Clay Target League events! mobile applications!

2020-21 MEDIA GUIDE | PULLUSAMAGAZINE.COM 2020 SPRING LEAGUE STATE RESULTS

DESPITE MANY STATEWIDE RESTRICTIONS, THE USA HIGH SCHOOL CLAY TARGET LEAGUE’S TOP STUDENT ATHLETES STILL TOOK HOME HARDWARE. Find out who captured the highest honors across the country during the Spring 2020 Season. The League thanks and congratulates all of the student athletes, coaches, administrators, and volunteers for their support during these trying times. We will come back stronger than ever this coming year!

In order to allow for increased student athlete opportunity, some states participated in a Special National Trap Conference and/or a Special National Equipment and accessories SKB 90TSS TRAP // skbshotguns.com Skeet Conference due to low state particpation in a particular discipline. A solid, reliable firearm for any trap shooter, the 90TSS is fabricated from Participants and teams that won conference awards in these special confer- high-strength steel, and the barrels are bore cut with 3-inch chambers and ences were given state-specific awards. Participants were also named to help you crush more clays lengthened forcing cones. The gun also boasts competition series choke tubes to their respective all-state teams based on season averages. and automatic ejectors. The finished barrel has a highly polished chrome interior and jeweled monobloc and matte black chrome exterior. The sighting plane is a in the new decade 10mm top-ventilated rib with a matte surface and target sights. The gun also features a tournament stock with adjustable parallel comb and an adjustable butt plate system. MSRP: $1,900 (starting price) SKB RS 400 // skbshotguns.com A major challenge for many student athletes and coaches is having a shotgun that fits them from season to season. As a shooter grows, their body structure changes, requiring the need for the gun to be refit. The RS400 is the solution to this problem. A properly-fit shotgun stock is a combination of adjustments that are unique to each individual and include the drop dimensions, the proper length of pull, pad rotation and the comb alignment and height. The RS400 can be precision fit using an adjustable butt plate system, an adjustable stock shim system, and adjustable comb hardware. MSRP: $1,050 (starting price) Tournament results, conference champions and more from another record season

WALKER’S RAZOR DIGITAL // walkersgameear.com If it’s over-the-ear protection you want, Walker’s new Razor PRO Digital earmuffs are a great option. They utilize advanced digital circuitry to provide enhanced clarity of the sounds you want—such as voice, high-frequency steel impact, and WALKER’S SILENCER BT // walkersgameear.com Walker’s Bluetooth earbuds allow you to communicate on the range while also suppressing environmental sounds—while offering harmful sounds to protect your hearing. They feature an advanced digital circuit and digital improved suppression of undesirable Bluetooth compatibility. A free Walker’s app is used to control settings, monitor battery background noise, such as wind. levels, adjust volume and change auto shut-off time from mobile devices. Other features Combined, the Razor PRO’s sound include dynamic wind noise reduction, variable gunshot suppression, auto shut off, voice processing makes for a clearer and prompts, and more. The earbuds are rechargeable and include foam tips and sizing fins in more comfortable audio experience three sizes each. MSRP: $299 on the range. MSRP: $79

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THE LEAD SQUAD SPOTLIGHT

THE AYLETT COUNTRY DAY SCHOOL TEAM SHOOTS AT THE DUNNBROOKE HUNT AND GUN CLUB. COACH ROBERT HAYDEN, FAR RIGHT, INSTALLED THE TRAP FIELD THERE 30 GONE YEARS AGO AND RETURNED IT TO ACTION FOR THE TEAM.

WORLD CHAMPION ASHLEY CARROLL SETS HER SIGHTS year because of the pandemic, but the clay Hayden said though all students had COUNTRY target season went a full 10 weeks for the some form of firearm experience, some THE AYLETT COUNTRY DAY SCHOOL CLAY ON GREATER GOALS team, with safety precautions in place. didn’t have any shotgun experience. It took TARGET TEAM HAS REVITALIZED TRAP SHOOTING “Even though our school was closed, it’s time to get through the basics of stance, by JAKE WEYER a sport where you can easily be socially swinging the body vs. arms, and other tech- IN ITS RURAL VIRGINIA REGION distanced, and we did encourage wearing niques, he says, but everyone stuck with it by JAKE WEYER a facial mask and not getting too close, but and above all, took safety seriously. ast July, at the age of 24, Ashley Carroll accomplished what no other U.S. shoot- we were able to continue and were able to “All of these young men were great,” er had in 20 years by winning the world women’s trap shooting title. submit our scores,” Garner says. Hayden says. “From day one, when you She and her parents traveled to Lonato, Italy, where the world finals were As the scorekeeper throughout the told them the dos and don’ts about safety, held, a week early to prepare. She used the extra days to adjust to the time dif - season, Garner says the team went from they applied it and they were conscious of ference, get acclimated to the hot weather, practice on the range, and to make hitting 54 percent of its targets at the it the whole time.” L sure she was ready down to the last detail, start of its season, to 74 percent at the The team hopes to compete again in the such as what glasses to wear. end of the season. Every student showed fall and expects a jump in participation. The preparation helped her confidence, improvement. Beyond the performance And Hayden says he has ambitious goals. but when the match began, she was still nervous. The 2019 hen Tara Garner came across Soon after the decision to move forward brooke Hunt and Gun Club just 10 minutes had installed the small range’s only trap bump, she said she saw growth in other “My goal is to get all of these kids shoot- season was a whirlwind of success for her, and now she was on the League on Facebook in with a clay target program, Garner started north of the school, was eager to help. He field back in 1990 and over the years, it ways—students becoming leaders and ing 50 straight,” he says. “And I think they the cusp of history. Fighting through the nerves, she started “I decided to take January, she knew right away hunting for a coach. Her husband rec - knew many of the parents at the school and had fallen out of use. forming new friendships. can do it if they stick with it.” strong and rode the momentum through the final round, besting her private school in the small ommended Robert Hayden, a former though eye problems caused him to stop “The actual hunt club members don’t use 2018 world silver medalist Wang Xiaojing of China by a single the chance to go virginia W town of Tappahannock needed to competitive shooter who had participated shooting competitively a couple of years it at all,” Hayden says. “I spent a whole day target—hitting 42 of 50 clays. be involved. in trap, skeet, and sporting clays events for ago, he had plenty of knowledge to pass on. cleaning it up so it would launch targets.” “The big thing that was key to my last round during matches put my heart “Our students love being outdoors, decades throughout the region. Besides that, the team provided an Hunt club members have been glad to WHERE: HEAD COACH: that year was telling myself, hey, you’ve worked this hard com- hunting and fishing, and trap shooting Hayden, also a Vietnam veteran, avid opportunity to revive trap shooting at the see the activity on the range and are happy BRUINGTON, ROBERT HAYDEN ing up to it, you know what to do, you’ve got to trust it,” Ashley and soul into was just a natural fit,” says Garner, head hunter and former member of the Dunn- club. Hayden and some other club members to help when needed. Support from parents VIRGINIA says. “You’re creating your own destiny. Go out there and create GRADES of school at Aylett Country Day School, and the greater community has also been it. Do what you need to do.” shooting and to TEAM SIZE: PARTICIPATING: which serves 189 students from 10 area “All of these young men were great. From day one, when strong, Hayden says. 6–8 She did it, breaking a championship drought that had lasted counties in pre-K through eighth grade. The team totalled 10 members this 10 since U.S. shooter Cindy Gentry’s world title in 1999. As she you told them the dos and don’ts about safety, they applied try to make the “We saw an opportunity to get students year, all boys in sixth through eighth AYLETT COUNTRY MASCOT: moves forward in her young shooting career, Ashley is still involved in something a little different it and they were conscious of it the whole time.” grade, though Garner says she already eager to improve, and now has her sights set on greater goals. Olympic team.” DAY SCHOOL PATRIOTS and to help them develop life skills and do –ROBERT HAYDEN, HEAD COACH has some girls interested in joining next something they would enjoy.” year. The school itself closed early in the CHRISTINE PHOTOGRAPHY CHRISTINE

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THE FIELD COACH KELVIE’S CORNER

THE FIELD SCORING TABLE THE LEAD ON THE LINE CONSCIOUS VS.

AGE FUN FACTS 1st Place 2019 MNSHSCTL Fall High Overall SUBCONSCIOUS MIND by JASON KELVIE illustrations by TOM RICHMOND KAYLYNN SIEBER 16 Average; 2nd Place 2019 MNSHSCTL Trap Shooting Championship High Overall ❚❙❘ JUNIOR | MARSHALL H.S. | MARSHALL, MN ❘❙❚ Average Female lay target athletes of all skill levels will usually agree that mastering C the mental game is much harder than mastering the physical aspects KAYLYNN SIEBER WASN’T SOLD ON TRAP SHOOTING RIGHT AWAY. PullUSA: What do of breaking targets. Most sports require us to train our bodies, and we do “At first, I didn’t know what to think of trap,” said the junior from Marshall, Minn. you like most “I wanted to quit, but decided to stick it out.” about the that through exercise routines and meal plans designed to push our bodies Her dad, Brian Sieber, now coach of the Marshall High School Clay Target team, League? to extend past our normal limits. The same can be done with our mind, and JASON KELVIE / USAHSCTL COACH EDUCATION convinced her to keep at it. Sieber: to do that effectively, athletes should understand how the mind works—con- AND SUPPORT MANAGER “After I got the hang of it, I started to really like it.” Sportsman- sciously and subconsciously. KayLynn has the hang of it, all right. This fall, she was the High Overall Average ship. Every for the Minnesota State High School Clay Target League. student and parent is very THE CONSCIOUS MIND that are thought about in our head before THE SUBCONSCIOUS MIND respectful and Our conscious mind is that part of our executing. We use our conscious mind to The subconscious mind is the part of the especially proud in brain that directs specific and deliberate complete the basic functions of mounting brain that allows us to complete actions PullUSA: When did you learn to shoot? old enough to hold a firearm, and then a what they are doing with the program action. Things like pointing, squeezing, the shotgun, calling for the target, and and movements without thinking about KayLynn Sieber: I first learned to couple of years later, he convinced me to on and off the line. It has been great grabbing, and swinging are conscious acts completing the shot. them. Things like breathing, blinking, or shoot trap in sixth grade. My dad orig- give trap a try. Shooting is something my for the students and community. The inally got me into shooting when I was dad and I do together and really enjoy. people of Marshall are very supportive of the team and the students take pride in the jersey they wear and represent the team well in and outside of school.

PullUSA: What’s the best advice you’ve received on the line? Sieber: Keep your mind clear and don’t let your emotions take over. Everything that has to do with competitive shooting starts within the first six inches: your head. PullUSA: What’s your favorite part INSIDE THE TRAP HOUSE of the Minnesota State High School s athletes take their posts on the line and look out over the enough room for range staff to climb into the house and reload the Clay Target League Trap Shooting shooting field, they often focus on the concrete box in front machines from time to time. Championship? of them—the ‘trap house’—as a point of reference when they Sieber: My favorite part is the atmo- A set their stance, and where they aim prior to calling pull! sphere and competitiveness. There are a ENGINEERED TO LAST But what is a trap house? And what’s in it? From the outside they Trap machines and the targets need to be protected from the ele- lot of good shooters there and everybody supports one another. may look simple, but there is a considerable amount of engineering ments. Snow, wind, rain, and even blowing sand can all wreak havoc and thought that goes into your typical ‘concrete box.’ on the gears, electronics, and moving parts of a trap machine, so it’s PullUSA: Do you want to continue important that trap houses are built with these things in mind. competing after high school? BIGGER ON THE INSIDE While trap houses have a roof to keep the elements out, water “Everything that Sieber: Yes, shooting is something I When athletes look out over the shooting usually finds a way. In order to keep the machines dry and protect- enjoy doing in my free time. I would field, the trap house doesn’t look that big. ed, trap machines are placed on an elevated shelf inside the house. has to do with love to shoot for one of the college clay In fact, trap houses usually sit about 2 feet Sometimes made out of wood, but more often made out of con- target teams one day. above the ground in order to not interfere crete, this shelf both keeps the equipment out of the water, and competitive with the shooter’s sight. But the trap house is set at the right height from which to throw targets. shooting starts PullUSA: Any other hobbies? is far larger than it appears. Most trap houses DID YOU Trap houses also feature waterproof wiring to provide electricity within the first six Sieber: Marching band, hunting and are about 8 feet wide and 6 feet tall—which for the machines, and for the electronics—such as voice-release sys- fishing, FFA, and kayaking. means that most of the house is set into the KNOW? tems—that release the target each time an athlete calls pull! inches: your head.” Most of a trap house ground, hidden from view. is underground, While the trap houses mentioned here are the standard designs, Each issue of PullUSA features a different Trap machines throw thousands of targets hidden from view. not every shooting range has trap houses built exactly this way. In high school clay target athlete exhibiting each day, so along with space for the trap fact, some teams shoot on fields that don’t have trap houses at all. exceptional character and passion for the machine itself, there needs to be a lot of room The next time you visit your shooting range, ask the staff if they’ll sport and their communities. ✪ to store case upon case of targets, as well as show you inside the trap house so you can see where the fun starts!✪

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2020-21 MEDIA GUIDE | PULLUSAMAGAZINE.COM