Pullusa Magazine.* 1/2 Page Horizontal 7 1/4 X 4 7/8 $1,250 $1,125
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MEDIA GUIDE 2020-21 RANGE ROVER: SQUAD SPOTLIGHT: KELVIE’S CORNER: FUN IN THE CA SUN THE RISE OF THE RANGERS IN FOCUSING VISION AND AT KINGSBURG GUN CLUB NORTH RIDGEVILLE, OHIO TRACKING TARGETS KELVIE’S CORNER: COLLEGE SPOTLIGHT: SQUAD SPOTLIGHT: HOW TO KEEP YOUR GUN NORTH DAKOTA STATE COLLEGE MATER DEI HIGH SCHOOL FIRING LIKE NEW OF SCIENCE’S BIG START DOMINATES IN INDIANA NATIONALS: RANGE ROVER: SQUAD SPOTLIGHT: COLLEGE SPOTLIGHT: KELVIE’S CORNER: SQUAD SPOTLIGHT: CHAMPIONSHIP TOURNAMENT WTA SHOOTING COMPLEX GAINING GROUND IN THE LYON COLLEGE FIRST IN LINE PICKING THE RIGHT STYLE TOMAH TIMBERWOLVES ARE RETURNS TO MICHIGAN BECOMES MIDWEST DESTINATION COLORADO GRASSLANDS FOR NEW COLLEGE LEAGUE SHOTGUN FOR YOU TOP DOGS IN WISCONSIN THE OFFICIAL PUBLICATION OF THE USA HIGH SCHOOL CLAY TARGET LEAGUE | THE OFFICIAL PUBLICATION OF THE USA HIGH SCHOOL CLAY TARGET LEAGUE | SPRING 2020 SUMMER 2020 THE OFFICIAL PUBLICATION OF THE USA HIGH SCHOOL CLAY TARGET LEAGUE | WINTER 2020 THE OFFICIAL PUBLICATION OF THE USA HIGH SCHOOL CLAY TARGET LEAGUE | SPRING 2019 THE OFFICIAL PUBLICATION OF THE USA HIGH SCHOOL CLAY TARGET LEAGUE | WINTER 2019 A SHOT SUPER GEAR GEAR OF ABOVE 2020 Master Marksman Staff Sgt. THE YEAR DEREK HALDEMAN shares key lessons for CHAMPIONS athletes at any level SHOTGUNS, 2019 SAFETY EQUIPMENT, EDITION TRAINING AIDS, AND MORE The League’s Top Guns TO HELP YOU PERFORM YOUR Take Home The New gear to help BEST IN THE NEW DECADE! Hardware you achieve your World Champion ASHLEY CARROLL best season shares her journey AIM to the top HIGHER PLUS ASHLEY’S advice for improving your game at any level PullSum20_Cover.indd 1 8/3/20 12:52 PM LARGEST YOUTH CLAY TARGET PUBLICATION IN THE WORLD THE OFFICIAL PUBLICATION OF THE USA HIGH SCHOOL CLAY TARGET LEAGUE OVERVIEW 2 Captivating the Clay Target Community PullUSA is the official publication of the USA High School Clay Target League, the fastest-growing high school sport in the nation. This quarterly magazine is direct-mailed and digitally delivered to up to 60,000 readers—student athletes, coaches, gun clubs, volunteers and school administrators— throughout more than 25 states. PullUSA tells the compelling stories of these student athletes (grades 6-12), coaches and volunteers. The magazine will cover human interest features, lifestyle stories, tips, product reviews, college prep and more from the world of clay target shooting sports. Our readers don’t just shoot clay targets—they hunt, fish, camp, and excel in the classroom. This is the most efficient and effective vehicle to reach these avid outdoor families. Target your market on all fronts with print, online and email content and distribution. Take your best shot—PullUSA! About Us The USA High School Clay Target League® is a subdivision of the USA Clay Target League®, a 501(c) (3) non-profit organization. The League is an independent provider of clay target shooting sports as an extracurricular co-ed and adaptive activity for high schools and students in grades 6 through 12. The League's priority are safety, fun, and marksmanship —in that order. 2020-21 MEDIA GUIDE | PULLUSAMAGAZINE.COM ADVERTISING RATES 3 Circulation Size Dimension Open 4x 1 7 Average circulation up to 28,000- Back Cover 8 /4 x 10 /8 $3,500 $3,150SOLD plus U.S. clay target households, Inside Front Cover 8 1/4 x 10 7/8 $3,000 $2,700 schools and gun clubs, representing SOLD participants of USA High School Inside Back Cover 8 1/4 x 10 7/8 $2,500 $2,250 Clay Target League. Spread (2-page) 16 1/2 x 10 7/8 $3,750 $3,375 Full Page 8 1/4 x 10 7/8 $2,000 $1,800 Readers 2/3 Page Vertical 4 3/4 x 9 7/8 $1,500 $1,350 1.93 PEOPLE in each recipient household read each issue of 1/2 Page Vertical 3 1/2 x 9 7/8 $1,250 $1,125 PullUSA Magazine.* 1/2 Page Horizontal 7 1/4 x 4 7/8 $1,250 $1,125 1/3 Page Vertical 2 1/4 x 9 7/8 $750 $675 Terms 1/4 Page Vertical 3 1/2 x 4 7/8 $600 $540 Terms are net 30 days. Charges 1 1 3 of 1.5% per month will be applied /4 Page Horizontal 7 /4 x 2 /8 $600 $540 to invoices over 30 days past due. Payment may also be made via Visa, MasterCard or American Express. All payments must be remitted in U.S. currency. Page Size: Paper: Print: Trim: 8 1/4” x 10 7/8” Cover - 80# Gloss Cover & Text: Safety: 7 3/4” x 10 3/8” Text - 60# Gloss Web Heatset 1 1 Bonus Offer! Bleed: 8 /2” x 11 /8” Purchase 4x full page ad Bleeds accepted on Color - 4-c Process Bindery: receives 50% DISCOUNT full page ads only. Saddle-stitched 4x rate of 5th ad! *Based on 2019 student athlete registration survey. Ad Sizes FULL 7.25" x 2.375" 1/ PAGE 2 1/3 8.25" x PAGE 1 2 [VERTICAL] / PAGE [HORIZONTAL] /3 PAGE PAGE 10.875" 4 [VERTICAL] 3.5" 4.75" 1 x 1/ PAGE x 2.25" /4 PAGE 2 9.875" x 3.5" x 9.875" [HORIZONTAL] 9.875" 4.875" 7.25" x 4.875" 2020-21 MEDIA GUIDE | PULLUSAMAGAZINE.COM SPECS & DEADLINES 4 Digital Specs Advertising Deadlines Touchpoint Media prefers to Issue Date Space Material Mail receive ads in Hi-res PDF format. Adobe InDesign, Adobe Illustrator Winter 2021 12/23/20 12/30/20 02/14/21 EPS (w/outlined fonts), or Adobe Spring 2021 04/05/21 04/09/21 05/22/21 Photoshop (TIF/EPS) formats are Summer 2021 06/28/21 07/02/21 08/10/21 also accepted. Submit ads on CD or you can FTP the files. Be sure Fall 2021 09/13/21 09/17/21 10/30/21 to include all appropriate artwork Winter 2022 12/27/21 12/30/21 02/12/22 and typefaces if necessary. Ensure all embedded images are in CMYK format. We cannot be responsible for RGB color print production. Ad Submission Editorial Calendar Ads can be e-mailed to Issue Date Highlights, Themes & Special Issues* [email protected]. Winter 2021: Product Showcase File too large to send over via Spring 2021: Shooting Skills email? We recommend using WeTransfer.com. It is a free Summer 2021: Season Roundup service that allows large files to Fall 2021: College be compressed and sent via link. *Subject to change Ad Creation Full service design, digital photography and production capabilities are all available at competitive pricing. Please talk to your sales representative for details. TO ADVERTISE Call today, or see page 10 for a list of contacts. PH: 952-303-2211 @ pullusamagazine.com 2020-21 MEDIA GUIDE | PULLUSAMAGAZINE.COM ONLINE/DIGITAL EDITION 5 PullUSAMagazine.com Home Page 1. Premium Leaderboard ad 728 x 90 pixels | $800/quarter 2. Standard Leaderboard ad 728 x 90 pixels | $500/quarter 3. Sidebar ad 300 x 100 pixels | $300/quarter All Banner Ads rotate in order randomly with page refresh and are located throughout the site in addition to the home page. Select content from each issue available on the PullUSA website! Digital Edition Over 30,000 participants—student EACH DIGITAL athletes, coaches, gun clubs, volunteers and school administrators—of the USA ISSUE SENT TO High School Clay Target League who OVER 30,000 receive the printed magazine at their READERS! homes four times each year also have the opportunity to read the publication in an interactive digital format. The digital edition engages clay target shooters, coaches and families like never before, and provides additional exposure and value for PullUSA advertisers. Each issue is e-mailed to every USA High School Clay Target League participant! 2020-21 MEDIA GUIDE | PULLUSAMAGAZINE.COM PROMOTIONAL INSERTS 6 Call for rates on DELIVER YOUR MESSAGE, AND inserting your MAIL YOUR INSERT brochure or collateral FOR LESS THAN piece. We offer a YOU COULD one-stop shop for YOURSELF! full service design, digital photography, production and printing services. Your printed piece inserted into the magazine into the specialized market of your choice! Cost: 1. Save money on printing and shipping by having us print and ship your brochure. 10 CENTS Please call your sales representative today for details. an issue! If you decide to print your own brochure, please contact your sales representative FLAT RATE FEE 2. (Does not include for specification quantity, delivery deadlines and the address to ship to. printing cost) Insert Sizes SELECT FROM ANY OF THESE OPTIONS: (Limit of 8 pages or less) 12" X 5" SMALL FLAP 8.5" X 11" TRI-FOLD 8.5" X 11" BI-FOLD HALF PAGE 7" 3.67" 5.5" 5.5" 5" 8.5" 8.5" 8.5" 5" 2020-21 MEDIA GUIDE | PULLUSAMAGAZINE.COM COAST TO COAST DISTRIBUTION 7 From coast to coast, 30,000+ PARTICIPANTS— PullUSA is the world’s most STUDENT ATHLETES, widely distributed YOUTH clay target magazine. COACHES, GUN CLUBS, SCHOOL ADMINISTRATORS AND MORE! 2020-21 MEDIA GUIDE | PULLUSAMAGAZINE.COM AUDIENCE 8 BRINGING THE OPPORTUNITY TO PARTICIPATE IN CLAY TARGET SPORTS TO 100,000 STUDENTS NATIONWIDE BY THE END OF 2025. $1,000,000,000 TOTAL LEAGUE ATHLETE ECONOMIC IMPACT $200 MILLION SPENT IN SHOOTING-SPORT RELATED EXPENDITURES 2020-21 MEDIA GUIDE | PULLUSAMAGAZINE.COM AUDIENCE 9 75% 20% of student athletes of student athletes purchsed a hunting are female license last year 80% 76% of families own a dog of athletes enjoy fishing as another preferred leisurely activity $76 million estimated clay target shooting sport expenditures 60% by student athletes of families own annually (based on recreational vehicles 40,000 athletes) as another preferred leisurely activity 30 thousand firearms 60% expected to be of League participants purchased by are first-time clay student athlete target shooters familiesannually (based on 40,000 athletes) *Data compiled by USA High School Clay Target League 2018 Student Athlete Registration Survey ALL FAMILIES ARE EXPECTED TO PURCHASE A LEAGUE YOUTH WILL SPEND OVER FIREARM IN 2018 $2 BILLION DOLLARS ON HUNTING, FISHING AND SHOOTING SPORTS IN THEIR LIFETIME.