Playboy Success Tale Costs Mcenroe a New Coach in Middle Age the Empire Is Slimming Down and Counting the Cash
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24 THE HERALD. Fri., Jan. 15, 1982 4» Saleswoman's Night on town ^ Patriots have Playboy success tale costs McEnroe a new coach In middle age the empire is slimming down and counting the cash .. page 11 ... page 7 ... page 8 By David Smothers lanky, brainy daughter whom he has • A Lebanese club member had Corp., Playboy last April opened a DPI Senior Editor groomed as crown princess of been allowed to “misbehave” in the $135 million, 50O-room casino and Playboy. She is a vice president of club 'and procure bunnies for pur hotel in the place that aspires to be CHICAGO — Playboy lost its Lon the corporation, but as yet has taken poses considered immoral. Las Vegas by the sea, Atlantic City, don money machine and may have no visible hand in the current None of which may sound like N.J. ^ . wound up with a $100 million honey much, but ran hard against the It is one of the largest and most stacking of cash. Bitter cold Manchester, Conn. pot. Hugh Hefner created Playboy adstere British gaming laws. They lavish gambling layouts in the city. That is $100 million cold cash for were enacted in 1960, after mafia Its casino area has 52,000 square Sat., Jan. 16, 1982 the shrinking domain of Playboy Magazine in 1953 out of borrowed tonight and Sunday money, a hedonistic dream, and a and other criminal interests tried to feet laid out in three tiers, a Enterprises Inc., a corporation muscle in on British gambling. prizefight program, bunny dealers, — See page 2 25 Cents devoted to hedonistic pursuits, centerfold of Marilyn Monroe. It grew as fast as Jack's beanstalk. and a site right next to the Atlantic erotic voyeurism and the selling of IT GO'r SO a casino could be City Convention Center, which is Playboy clubs and Playboy hotels slammed down for little more than the plush, slick life. spread across the land and beyond. linked to Playboy by an enclosed The money machine broke down littering the sidewalk. So the bridge. last October when pressures from The magazine pushed a splashy Playboy and Clermont clubs were Playboy lifestyle and Hefner's own, All of these are solid assets, par the British Gaming Board forced raided. Their licenses were put in ticularly since the convention Playboy to sell cut-rate, at $26 seemingly interminable. Playboy jeopardy. philosophy. There were Playboy business is the key to success in million, the two richest gambling Back in The Playboy Building on Atlantic City. But Playboy’s casino movies. Playboy books. Playboy Chicago’s Michigan Avenue, the casinos in London television shows, Playboy failed to live up to its bright promise The Playboy and the Clermont solution appeared obvious. Dump in the opening months. clubs, along with other British franchises. Hefner, by then savoring Lownes and his men and replace Bitter enterprises now sold, had accounted the Playboy life with resident him with Sir John Treacher, former When it opened, it featured an am Playboy playmates in Los Angeles cairfmander-in-chief of the British biance of relaxed, continental lor 85 percent of the company's ear and Chicago mansions, with a nings before taxes Royal Navy. sophistication. ’That didn’t play in custom-fitted DC-9, at his disposal, Atlantic City. Playboy made less liked to boast the image of the WTjat better way, it seemed, to !•! \ llO\ I (H.I.OW i:i> by un- prove to the British that Playboy’s than a competing casino with 60 per lomli. two losers, resorts and coun Playboy bunny ears was the second cent fewer gaming tables and slot most famous trademark in the heart was pure and its casinos were cold try eluos at l.iike Geneva, Wis.. and machines. world, yielding only to “Coke." in good English hands? Great Gorge, N .1 Tliey went for $42 It was not the way. By giving million Wlial with cash a.s.sets being It all smelled of money. But it got Lownes the quick heaye, in the eyes SO MUCH FOR continental repatriated " from the United to be too much. of the British Gaming Board, sophistication. ’The casino’s first Kingdom, plus otlier considerations, Playboy had demonstrated its president was shipped out and a new that added up lo roughly $100 Till-: IIEVDAY of the big man came in promising to jazz up spenders, to whom Playboy had gaming tables were controlled from million the operation. to hit Chicago, not London. The problem now is what to do always catered, dwindled. Bon vivants with expense accounts and “It was a brutal catch-22, no-win “We’ll be catering more to. the with the $1(81 million, assuming all situation," Daniels said in an inter ladies at the slot machines,” Enjoy the brief thaw today, of that comes through on schedule. Playboy Club keys at the ready were not showing up as they used to. view. Daniels said. because it will not last. The solution to this pleasantly “The only thing we could do from While temperatures are expected teasing question rests largely with The sprouts sent out by the Another hitch appeared. Playboy- magazine were withering. Its this distance was remove the to climb today into the upper 20s or two men -r Playboy founder, self- Atlantic City has been operating on low 30s — the closest thing we have executive structure was overgrown. management and replace it with a 9-month temporary license. Now appointed symbol and chief management which we hoped would had to a heat wave in a long time — stockholder Hugh Marston Hefner, The operation had spread too far came the London affair threatening and a great deal too fast. have their confidence. They then the National Weather Service at and his chief operating officer. to queer Playboy’s chances for a Bradley Airport is predicting that But there was one constant winner said, ‘Well, that’s too much foreign vital license extension. Derick January Daniels. control, jumping in and doing it the the mercury will drop sharply and Hefner, 55, spends most of his in the Playboy mushroom — the British money machine. way you did.’’’ The New Jersey Division of suddenly later this afternoon. time holed up in a mansion on the Gaming Enforcement said such outskirts of Los Angeles. He is Playboy opened in London in 1966 By tonight, we will have bitter and became the biggest, most LONG BEI'ORE I'llA r, the “serious violations” had been aired m i cold with temperatures falling as ensconced with movie celebrities, success of the London operations in Britain that Playboy should not be nubile Playboy bunnies, and a fashionable place to gamble in HUGH HEFNER -low as 10 below and climbing no had given Playboy such confidence considered fit to operate in Atlantic higher than zero. galaxy of pinball machines, to all of England. relaxed at recent N.J. Casino Control Commission hearing in its ability to run a gambling The high rollers, or punters as the City, This dark recommendation Sunday will be sunny, but which he is devoted, enterprise that it elected to make went to the Casino Control Commis Herald photo by Pinto A man with such a diversity of British call them, were of the inter temperatures are predicted to stay national jet set. The really big one of its biggest gambles ever. sion for a decision expected early in in single numbers. diversions at his disposal could easi In partnership with Elsinore 1982. ly be excused for keeping himself money started coming in the mid- Stocks were the talk of England. So licenses for Ladbroke’s four London ’This bitter cold follows on the scarce. This is what Hefner has 1970s, when the Lebanese civil war were reports that Lownes, at casinos. They had to close. heals of the back-to-back done lately drove the Arab oil satraps from $500,000-a-year plus, was the highest Ladbroke, a well-endowed and Bennet housing: snowstorms that struck Manchester However, he assured a recent their old gambling haunts in Beirut. paid executive in the land. He was a very well managed leisure empire Public records and most of New England this week. stockholders' meeting he maintains They had heard about the superbly dominant star in the Playboy of casinos, betting shops, race stacked bunnies at the Playboy and A second layer of snow blanketed active involvement with the galaxy, a senior vice president, and, tracks and hotels, counter-attacked. Connecticut Friday from a storm "creative end " of his flagship it's even more elegant companion insiders said, aiming for a lot more. It had paid two former Playboy that moved over the state ’Thursday magazine and other Playboy enter- club, the Clermont, They had heard Playboy let Lownes have his way employees $10,(KX) each for all the no 'strings' in it of special favors granted the very night. ’The snowfall ranged from pri.ses. in almost all things because British dirt they had and this dossier was V( urriinly <leed» d.b.a. Condo North, to Richard B. one-quarter inch of new snow in rich. The casinos were dead honest, delivered to the police. Suffolk Management Co. Inc., and gaming laws shun any semblance of Wagner, Unit 547-A, Building 3, northwest Connecticut to six inches nil-: I'lKfM MAN for PEI and the word went, and they paid off foreign control over casinos. It said, among other things: Real E-1 Limited Partnership, Northwood Townhouses, $50,900! By Paul Hendrie Town officials said the use of pen in the southeast.