22 designers and fashion brands will present their collections at the next 080 Barcelona Fashion, which once again opts for the digital format and will be held at La Pedrera • ALVARO CALAFAT, ANTONIO MARCIAL, AVELLANEDA, CUSTO, EIKO AI, EÑAUT, ESCORPION, IS COMING, LEBOR GABALA, LOLA CASADEMUNT BY MAITE, LR3, MENCHEN TOMAS, ONRUSHW23FH, OTRURA, PABLO ERROZ, PALOMA WOOL, PAOLA MOLET, PARAISO, THE LABEL EDITION, TXELL MIRAS, VICTOR VON SCHWARZ and Y_COMO will present their suggestions in the next fashion contest, which is promoted by the Generalitat (Regional Government of Catalonia) and will take place from 26 to 29 April in the Pedrera building 18 March 2021.—080 Barcelona Fashion – a fashion contest promoted by the Generalitat (Regional Government of Catalonia) through the Consorci de Comerç, Artesania i Moda (CCAM – Trade, Crafts and Fashion Consortium) – presents the designers and brands that will participate in the next edition, which will take place from 26 to 29 April in the unique venue of Casa Milà (La Pedrera). The 27th 080 Barcelona Fashion is once again opting for an entirely digital format, with the fashion content being streamed, a decision that, on the one hand, is due to the exceptional situation resulting from the COVID-19 pandemic, and, on the other, to the aim of 080 Barcelona Fashion to adapt to the digitisation of the fashion industry. Up to 22 designers and fashion brands make up the line-up for the next edition, with highly diverse creative proposals, whose common ground consists of talent, creativity, originality, quality and, above all, authenticity and uniqueness. The following designers Communications Office Pg. Gràcia, 105, 7a 1 [email protected] Tel. 93 484 9351 / 93 484 9746 and brand names (in alphabetical order) will be participating in this edition of 080 Barcelona Fashion: ALVARO CALAFAT: (Malaga, 1989) This young designer came to fashion from the world of cooking, his first vocation. He studied Fashion Design at the School of Art in Cadiz and was the winner of the Bulevar Sur award, which gave him the chance to show at Code41 with his first collection "Tobalo", which was inspired by Andalusian craftsmanship and paved the way for him to continue working on new collections, such as "Qamida". In his debut at 080 Barcelona Fashion, he presents “Capítulo 1. Desesquilibrio”. ANTONIO MARCIAL: (Talavera de la Reina, 1993) Antonio Viéitez, creative director of the firm, began his studies in Fine Arts in Madrid, whose background was his main source of inspiration as a fashion designer. He completed his training with a master’s degree in Fashion Design at the Ravensbourne School, University of the Arts London. He has been working with the designer Santiago Bandrés and, eventually, in 2020 he created his own brand, ANTONIO MARCIAL, a genderless style with deconstructed patterns that mix simple and elegant shapes. His creations have appeared in publications such as L'Officiel Austria and Coolturize Magazine, among others. AVELLANEDA: (Barcelona, 1982), Juan Avellaneda is the creative director of his own brand (www.avellaneda.eu), a style icon and celebrity stylist. His customers include celebrities, such as Nieves Álvarez, Ronnie Wood or Jaime de Marichalar. He is one of the male references in the fashion world and has appeared in publications such as Icon, Vanity Fair, GQ or Harper's Bazaar Spain. He also carries out projects and works as a creative consultant for other brands, has published the book POTÉNCIATE, a practical style manual, and is a regular contributor to newspapers, such as El País, La Vanguardia or La Razón. Likewise, he has appeared on various television programmes as a jury and fashion commentator. CUSTO BARCELONA: Established in the 80s by the Dalmau brothers, as a result of their long journey around the world, with special influence of the Californian style, which is expressed in the look of Southern surfers and Northern psychedelia. Using these elements as their starting point the brand was originally launched under the name CUSTO LINE… Over time, research into the use of colour and prints has translated into innovation, audacity and sophistication CUSTO BARCELONA currently exists as a style in its own right. EIKO AI: A brand founded in 2018 that designs and manufactures in Catalonia. The brand’s creative director, Glo Lladó, trained at the Istituto Europeo di Design in Barcelona and the Central Saint Martins. EIKO AI is a women’s prêt-à-porter brand, which was born out of a “creative need” for Lladó and reimagines magical mermaids and combines a casual style with sophistication and feminism. Each garment features a delicate, contemporary silhouette in harmonious colours. It places great emphasis on craftsmanship, quality materials and local production. Communications Office Pg. Gràcia, 105, 7a 2 [email protected] Tel. 93 484 9351 / 93 484 9746 EÑAUT: A brand created in 2018 by the Barcelona-based Basque designer, Eñaut Barruetabeña, who graduated just a year earlier and put into practice what he had learned with Josep Abril and Llamazares y de Delgado. With their minimalist aesthetics, his creations pay special attention to detail and pattern, opting for organic fabrics and bearing in mind the image-conscious man who is also an art and design lover. He debuted at 080 in 2019 with the "Newfoundland" collection, where he also presented Exodus (2020) and Permafrost (2020). ESCORPION: A benchmark in the international knitwear sector since 1929 thanks to the sophisticated design and heritage of its collections. From its headquarters in Barcelona and Igualada, ESCORPION stands for bold, sustainable fashion, created using environmentally sound processes. The ESCORPION woman consciously chooses the garments she wears and opts for quality. Under the creative direction of Carlos Gracia, the firm is currently marketed through 900 shops in more than 20 countries. IS COMING: Constan Hernández, the soul of this project, has been in the fashion industry for more than forty years. In the mid-nineties, before setting up his own company, he was the sales manager of Bonaventure and president of Findway, a company that designs promotional products for firms such as Bacardi, Johnnie Walker or JB. Hernández founded Homeless in the midst of the "movida", a company he restructured into HossIntropia and in 2000 into Intropia, the name under which the company ended its track record in 2020. This new project, which he shares with his wife, Cristina Ordovás, as a creative director, sums up the lessons of his career, which are, as he puts it: "I have never thought of stopping because of COVID-19". LEBOR GABALA: A professional project with almost three decades of experience of designer Maite Muñoz, who trained under masters the likes of Pedro Morago, Rap Difussion or Mila & Tucho Balado. Lebor Gabala is a brand that initially produced knitwear and gradually incorporated corduroy into its creations, which are conceived as timeless quality garments that interpret trends according to the designer’s vision. Lebor Gabala chooses the most exquisite raw materials in search of the highest quality. LOLA CASADEMUNT BY MAITE: LOLA CASADEMUNT’s Premium Line, the most sophisticated and trendy version of the Catalan brand, with a track record of 40 years. The chairmanship and creative direction is currently in the hands of Maite Gassó, who joined the company founded by her mother, Lola Casademunt, in 1989. Femininity, sophistication and vitality are the concepts that distinguish LOLA CASADEMUNT's collections and define the Lola woman as a natural, spontaneous woman who exudes glamour and authenticity wherever she goes. LR3: A creative project that came into being at the end of 2019 thanks to Louis Rubi and Daniel Corrales. Both Rubi and Corrales have extensive experience in the industry, where they have worked for more than 15 years in multinational and large fashion companies. A background that has helped them define their project terms. Since its inception, LR3 has been committed to slow fashion, responsibility, quality and e-commerce. Most of their garments are created at their Barcelona atelier; timeless proposals, exclusive designs, totally genderless. Communications Office Pg. Gràcia, 105, 7a 3 [email protected] Tel. 93 484 9351 / 93 484 9746 MENCHEN TOMÀS: Established in 1995, it is the label of Catalan designer Olga Menchén. Menchén trained at the Barcelona School of Fashion Arts and Techniques. She started to work as a designer for theatre, cinema and television. Menchén TOMÀS designs, manufactures and tailors its own prêt-à-porter, party and bridal collections. It also makes exclusive haute couture designs and custom-made bridal wear. The entire production process is carried out in Spain to achieve maximum quality control over the final product. ONRUSHW23FH: A project that arose from the merger of Albert Sánchez and Sebastián Cameras, aged 24 and 22, who both graduated in Fashion Design and Image in Barcelona. Once graduated, they travelled to Paris to participate as styling assistants at Fashion Week Menswear for Eyrtis and as showroom assistants for Diane von Furstenberg and later, in London, where they did design internships with David Koma, as well as Preen by Thorton Bregazzi. Moreover, Cameras has been part of several projects for labels like Nice Things or Paloma Wool, whereas Sánchez is the creative director of his accessories and bags brand, Cliché Barcelona, which was created in 2014, and has participated in projects of other creators. In September 2020, they make their debut at 080 Barcelona Fashion with ONRUSHW23FH, which is an artistic project that is committed to experimental, high-quality design, aimed at a versatile audience with an interest in the field of art and design and using fashion as a vehicle. OTRURA: Born in Madrid, Sergio De Lázaro is the company's co-founder and creative director. With Law degree from the Autonomous University of Madrid, and a master’s degree in Business and Marketing Management from the ESIC Marketing & Business School, he has been trained in the world of fashion at the different fashion houses where he has worked and specialises in leather goods, tailoring and couture, as well as haute horlogerie, through workshops in Spain, France or Switzerland.