University of Lugano, Switzerland Faculty of Economics The touristic future on and along the ‘Gotthard Bergstrecke’ Exploring the associations people have with the region, the motivations of prospective visitors, their requirements to a ‘Gottardo Express’ train offer and the potential of regional attractions. Master’s dissertation Author: Fabio Flepp Supervisor: Prof. Rico Maggi Second Reader: Stefano Scagnolari Academic year: 2014/2015 Submission date: December 2014 ! Contact Author: Fabio Flepp - Linkedin: https://ch.linkedin.com/in/fabio-flepp-a2567043 - Email:
[email protected] Table of Contents LIST OF FIGURES IV LIST OF TABLES V LIST OF ABBREVIATIONS VI 1. INTRODUCTION 1 1.1 CHOICE OF TOPIC 1 1.1.1 ALPTRANSIT AND “BERGSTRECKE” 2 1.1.2 CONSEQUENCES, FEARS AND SIMILAR PLACES 3 1.1.3 DISCUSSIONS ABOUT THE FUTURE TOURISM DEVELOPMENT 4 1.2 RESEARCH AIM 5 1.3 OUTLINE 7 2. TRANSPORT AND TOURISM 8 2.1 GENERAL 8 2.2 TRANSPORTATION FOR TOURISM 9 2.3 (TOURISM-) IMPACTS OF NEW TRAFFIC INFRASTRUCTURE 9 2.4 TRANSPORT AS TOURISM & SLOW TRAVEL 10 2.5 RAIL TOURISM 12 2.5.1 MOTIVATION FOR TRAIN TRAVEL 12 2.5.2 HERITAGE RAILWAYS 13 3. GOTTHARD 14 3.1 HISTORY OF THE TRANSPORTATION LANDSCAPE 14 3.2 TOURISM HISTORY IN THE GOTTHARD REGION 15 3.3 TOURISM TODAY 17 3.3.1 TOURISM NUMBERS OF THE GOTTHARD REGION 18 3.3.2 TOURISM MONITOR 2013 18 3.3.3 PRESENT TOURISM PRODUCTS AND TOURISM CARD OFFERS 19 4. TOURISM PRODUCTS (+ DESTINATIONS) 23 4.1 GENERAL 23 4.2 CO-CREATION OF THE TOURISM EXPERIENCE 24 4.3 TOURISM PRODUCT DEVELOPMENT 25 I 5.