Annual Report 2017
Total Page：16
File Type：pdf, Size：1020Kb
ANNUAL REPORT 2017 1 CONTENTS CONTENTS Mission, Vision & Core Values 03 Commemorative Events & 14 Chairman’s Message 04 Special Exhibitions Executive Director’s Message 06 School Engagement 30 Board of Directors / 08 Signature Event 36 Staff & Audit Committees Key Corporate, NS Units & 40 Management Team 09 Grassroots Events Awards & Accolades 10 Army Museum of Singapore 44 Engagement & Financial Overview 11 Employee Engagement 50 Media Feature 12 Singapore Story Guides 13 2 MISSION, VISION & CORE VALUES MISSION To share the Singapore Story and inspire a desire to contribute to Singapore’s future. VISION • To our Guests, Excellent Customer Service • To our Staff, a Preferred Employer • To our Business Associates, a Professional Relationship • To our Stakeholders, an Enriching Partnership CORE VALUES Compassion Professionalism It is commonly used interchangeably with empathy, altruism, Being professional is also about wanting to excel in whatever kindness and love. However, compassion must not be we undertake to do. When we do things right and well the first confined to just managing clients and visitors, it is also about time, every time and all the time, then we are indeed displaying treating our own employees compassionately. the highest level of professionalism. Customer Service Honesty & Integrity We are just providing basic customer service if we are merely When we take personal responsibility for our actions, we are meeting expectations when we are personable, prompt, indeed displaying honesty and integrity. As we are governed efficient, courteous, and reliable. It is when we are able to by the corporate governance principles, it is only when we deliver beyond expectations, then are we able to delight our have strong ethical behaviour that we can stay true to the spirit guests and visitors. behind corporate governance and we can all sleep well at night, knowing very well that our conscience is crystal clear. Pride in Work Teamwork This is seen as a positive attitude to have as it celebrates Understanding teamwork is essential in order to achieve the one’s achievements and promotes self-worth or self-esteem. goals and successes that every business hopes to see. Working When you have pride in what you organise, plan, write, together as a team means that several individual people have train and guide, then you will be able to do what you do to come together and function as one solid unit. It involves exceedingly well and with a lot more passion. taking the various talents and skills that each team member contributes and combining them into one successful effort. 3 CHAIRMAN’S MESSAGE Mr Adrian Chua Chairman Singapore Discovery Centre Ltd 4 CHAIRMAN’S MESSAGE CHAIRMAN’S MESSAGE “SDC’s service to the nation will continue to be more important than ever - inspiring us with our pioneer’s resolve to overcome adversity and imbuing in us values that underpin our progress today.” ATTAINING NEW FIRSTS One of our Star Award recipients, MODELLING ON THE BEST Saurie Ram was nominated for the It was a year of successful endeavours SuperStar Award, the highest accolade SDC continues to grow and move for the S’pore Discovery Centre (SDC) given to the most deserving Star Award forward, reaching new heights in in 2017 as we pushed new boundaries recipient. Ram exemplifies service pursuit of our shared aspiration to be and raised the bar further. We excellence by his professionalism in amongst the best in our field. We are continued to tell the Singapore Story the running of the Army Museum of committed to building a collaborative this year by celebrating 50 years of Singapore (ARMS). His rich experiences and supportive culture where ideas National Service (NS50). Our National have allowed ARMS to flourish this past and suggestions from all are valued. Day special exhibition was set up for decade as a big part of SDC’s history, This way, we can continue to enhance the first time in the northern part of especially in the areas of Defence and our visitors’ experience as well as find Singapore at Causeway Point, and National Service. new and innovative ways of sharing the in combination with other travelling Singapore Story so as to better engage exhibitions, it allowed us to reach out SPOTLIGHT ON NS50 our younger generation. to even more Singaporeans. The year was a major milestone with the A NOTE OF APPRECIATION SDC attained bizSAFE Level Star commemoration of NS50. Security and certification, the highest accreditation national defence is crucially important It has been a collaborative effort in safety standards for companies. This for Singapore and we work tirelessly all along. I would like to take this better positions us to host events and not only to highlight its importance to opportunity to extend my thanks to all conduct business with clients who the public but to support our NSmen members of the Board at SDC for your require bizSAFE certification, and also through our exhibits, programmes and insights and guidance over the year, underscores our commitment towards activities. We marked this momentous and of course to every member of the safety and the well-being of our staff year with a poignant NS50 exhibition SDC team. It is indeed commendable and visitors. that was showcased around the island. that you possess that same passion The NS50 exhibition travelled to whenever you share the Singapore 45 members of our team received schools, community events and army Story. Keep up the good work! the Excellent Service Awards (EXSA) units. presented by the Association of Singapore Attractions. This is the highest number of recipients for SDC thus far. 5 EXECUTIVE DIRECTOR’S MESSAGE BG (RET) Lowrence Chua Executive Director Singapore Discovery Centre Ltd 6 EXECUTIVE DIRECTOR’S MESSAGE EXECUTIVE DIRECTOR’S MESSAGE “A place like SDC must have a soul. It must be more than just efficient because a company’s soul is about the intangible, created by our esprit de corps, the trust, the friendship and the bonds we have with each other and all who walk through our door.” THE SINGAPORE STORY The fourth Singapore Stories Film Gala, thriller event and I am delighted that it held in June 2017, witnessed the inaugural was well received by visitors and staff GOES ON Memorandum of Understanding (MOU) alike. This has given us fresh impetus signed with Ngee Ann Polytechnic and to reach out in new ways to school Over the past 21 years, our desire to tell the second MOU signed with Temasek children and particularly to our youths. the Singapore Story has never wavered Polytechnic for the production of To sustain that engagement, our team as we work together to convey key Singapore Stories films. We are pleased will continue to work on out-of-the-box messages of trust, inclusivity and to share that several films in these series engagement ideas for future events. growth as a nation, and 2017 has been have won accolades in the film industry no different. We continued the story and at international film festivals. this year by celebrating fifty years of TRIBUTE AND THANKS National Service (NS50). Another new partnership, this time with It takes a close-knit and committed Tampines Regional Library (TRL), has team to share the Singapore Story and culminated in the introduction of an NEW INSPIRATIONS the SDC team works tirelessly at the innovative exhibition modality called front line as well as behind the scenes SDC-Lite. Setting up SDC in a satellite We established several new partnerships as we seek innovative ideas and fresh capacity within TRL, we promote a ‘lite’ in a bid to bring our story to a wider initiatives to help bring the stories to version of our programmes, exhibitions audience. We partnered Families for life. Each member of our team shares and our Singapore Stories films. We Life and ACCORD for the first time in a deep passion to tell the Singapore are hopeful that such a collaboration 2017. Through this collaboration, we Story, and this is exemplified by the high with TRL can gain new traction for co-organised with Families for Life and standards of professionalism our staff SDC to expand our repertoire and hosted the NS50 Picnic, held at SDC on display, the pride in their work and the engagement. 5 August 2017. The picnic, graced by Dr quality of customer service that they Maliki Osman, Senior Minister of State deliver at every touchpoint. They are for Ministry of Defence and Ministry of TAKING A BOLD APPROACH indeed the soul of the organisation and Foreign Affairs, attracted about 3,500 it is absolutely a pleasure to work with picnickers, who delighted in taking Seeking fresh ways to engage with everyone at SDC. part in family bonding games and NS- our visitors, we conducted our first- related activities such as camouflage ever zombie-themed thriller event – face painting, photo sessions in mini Area 51o, designed to give visitors a SAF uniforms and the SAFTI-Pasir Laba unique perspective of Total Defence. Camp bus tour. It was the first time we had put on a 7 BOARD OF DIRECTORS / STAFF & AUDIT COMMITTEES BOARD OF DIRECTORS STAFF & AUDIT COMMITTEES Staff Committee Mr Adrian Chua Mr Adrian Chua Chairman Chairman Singapore Discovery Centre Ltd S’pore Discovery Centre Ltd Deputy Secretary (Administration) Deputy Secretary (Administration) Ministry of Defence Ministry of Defence Mr Ng Kin Yi Director Defence Finance Organisation Ministry of Defence COL Adrian Teng Head National Service Affairs Department Ministry of Defence BG (RET) COL Joseph Tan LTC (NS) Melvin Kwek Lowrence Chua Director Chief Operating Officer Executive Director Nexus Marketing