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Aerowisata Hotel & Resorts Rebranding and Hotels Portfolios In FOR IMMEDIATE RELEASE PRESS RELEASE Aerowisata Hotel & Resorts Rebranding and Hotels Portfolios in Indonesia JAKARTA, 23 April 2014 – As a corporation that has committed to develop and innovated, Aerowisata hotels and resorts which is one of subsidiary from Aerowisata H&R has proclaimed the year 2014 as the Year of Transformation. Targeting significant growth in the coming years, Aerowisata Hotels & Resorts is doing rebranding and changing in the concept of service Aerowisata Hotels & Resorts is one of four companies under Aerowisata. With over 40 years experience, Aerowisata which has four subsidiaries: Aerowisata Food Services, Aerowisata Hotels & Resorts services, Aerowisata Travel & Leisure Services, and Aerowisata Transport Services has been and will continue to create a good reputation in hospitality business (hospitality and restaurant services) of integrated authentic Indonesian. Inevitably, the hospitality industry continues to move and grow. As a response to it, Aerowisata, which is part of the Garuda Indonesia Group, try to make improvements in hospitality areas, mainly to Aerowisata Hotels & Resorts. "With an increasingly competitive business environment and its continuity to change, we must become persistent to improve ourselves, both in terms of product innovation and in terms of organization and human resources, advancing competitiveness of the company," said Francis Dehnhardt, Executive Vice President of Hotels & Resorts Aerowisata. The initial step of this transformation is by rebranding Aerowisata Hotels & Resorts portfolio. This is important to create high brand equity. To maintain the existence and development, Aerowisate Hotels and Resorts introduces three new concepts, namely: Prama for upscale category Hotels in Prama category aiming individual travelers as well as families, business leaders who want to attend Business Meetings and MICE. Reserved for guests who need a strategically located, luxurious facilities and environmentally friendly hotel. Those are: Prama Sanur Beach Bali, Prama Grand Preanger Bandung and Prama Sthala Ubud Bali (to be operational in 2015) Kila for midscale category Market segmentation for Kila is for individual travelers as well as families and business people who will be attending business meetings / MICE. However, in addition of location and facilities, guests also still considering the competitive price offered by the hotel. Included in this category are they Kila Senggigi Beach Lombok, Grand Artos Hotel Magelang and Kila Infinity 8 Bali to be opened in 2015. Asana for economy category Asana is very harmonious for hotel guests who stay one or two days only, so it does not require fancy and complete facilities. The hotel's location, cleanliness and affordability are key elements for guests in choosing accommodation in this category. Asana hotels scattered in various regions in Indonesia, namely Asana Kawanua Jakarta, Asana Biak Papua, Asana Mandalika Lombok, and Asana Agung Putra Bali. The philosophy behind the naming of this new brand brings the concept of true hospitality, was more typical of Indonesian. Going forward, all property Aerowisata Hotels & Resorts will give the provision of facilities and services which will be updated on the basis of service and unique hospitality of Indonesia (Indonesian Authentic Hospitality) as its brand essence. 1 Among the many local Indonesian company that does rebranding with the aim that feels more familiar in the eyes of global and international, Aerowisata Hotels & Resorts are doing exactly the opposite, Aerowisata Hotels & Resorts focuses on using and flatter wealth of local culture in their service. Hopefully, through three new categories that carried the spirit of locality, the international community looked every hotel under this flag as a picture of the actual natural wealth of Indonesia and will strengthen the charm and hospitality services more attractive. The new service concept "Authentic Indonesian Hospitality" that carried Aerowisata Hotels & Resorts is a service that is based on a typical Indonesian hospitality and uniqueness through the five senses indulge: Scent: A variety of flower petals and aromatic herbs have been used since antiquity in Indonesia, and continues today in modern aromatherapy and spa in hotels Aerowisata Hotels & Resorts Taste: Utilizing the fact that Indonesian food is mixing a few tastes of the world, including exotic spice in their cooking’s. The menu offered is Indonesian cuisine. Sound: The cultural diversity of Indonesia also caught the melodious strains of traditional musical instruments that are unique in each area. Sight: A lot of things can be enjoyed by visitors in Indonesia, including a variety of traditional textiles that serve a variety of bright colors, beautiful patterns and unique textures. Pleasing the eyes, comforting your heart, and inspiring. Touch: Many say the Indonesian people cannot sleep without bolsters. Therefore, considering it, we are bringing back bolsters (Dutch wife) for your comfort. All five elements are intended to stimulate the senses so that guests enjoy the comfort and beauty of Indonesian culture that is different from the others. *** 2 About us: Aerowisata started its journey in 1973. PT Aero Travel has four divisions: Aerowisata Food Services, Hotels & Resort Aerowisata Services, Aerowisata Travel & Leisure Services, and Transportation Services Aerowisata . Aero Hotel Management is a hotel and restaurant services (hospitality) under PT Aero Travel, which is part of PT Garuda Indonesia Group. Aero Hotel Management is a company that offers hospitality services. Ranging from consulting services, including the implementation of standard operating procedures (SOP) , hotel openings , training , management , daily operations, to sales and marketing . The advantage of Aero Hotel Management is standard operating modern international hospitality service by focusing on the hospitality and Indonesian culture. Currently Aerowisata Hotels & Resorts operates 9 hotels with 1187 rooms, which are: Pool Villa Club Bali, Pool Villa Club Lombok Prama Sanur Beach Bali Prama Grand Preanger Bandung Kila Senggigi Beach Lombok Grand Artos Aerowisata Asana Kawanua Jakarta Asana Biak Papua Asana Agung Putra There are 5 Hotels which are currently under construction with total of 868 rooms, and will be operational in 2015, namely: Prama Sthala Ubud Kila Infinity 8 Bali Kila Indolux Yogyakarta Kila Widodaren Surabaya Asana Wisanti Jakarta The plan is in line with the parent company, PT Garuda Indonesia, which serves about 55 destinations in the archipelago and internationally. For Further Information: Hera Adiwikarta VP Sales & Marketing Mobile 0816994464 Aerowisata Hotels & Resorts Wisma Bumiputera 14th floor | Jl. Jend Sudirman Kav 75 | Jakarta 12910 | Indonesia P : +62 21 527 6854 | F : +62 21 527 6855 Email: [email protected] | http: www.aerowisatahotels.com .
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